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Product Led Growth LeadersProduct Led Growth Leaders36 - The Best Strategies for Converting Free Users into Paying Customer with inLinks' Dixon JonesYour host, Thomas Watkins, talks with the CEO of inLinks, Dixon Jones. Dixon discusses his professional journey, the evolution of InLinks, and the strategic use of the freemium model in SaaS. Dixon explains InLinks' entity-based SEO approach, which focuses on understanding the context of terms rather than just keywords. He discusses how InLinks helps users improve internal linking and SEO through a knowledge graph. Dixon also highlights the importance of user feedback in refining products and adapting sales strategies to meet diverse customer needs.Learn more about Dixon's work HERE.Connect with Dixon on LinkedIn...2024-08-0825 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 10.16.2023Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this tracking capability. YouTube unveils AI-powered campaign, Spotlight Moments, which allows brands to align ads with the most relative cultural content. Plus, you might have an interest in digging into Microsoft AI. Why? A $15,000 cash prize for those who come across a bug is why! Stay connected to the SEO world and up to speed on everything you need to know right here on The EDGE of...2023-10-1831 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 10.09.2023You Thought Your AI Chats Were Private Didn’t You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incriminate yourself to Bard folks. Investment banking giant JPMorgan CEO states, AI will play a role in ‘every single process’... because who wouldn’t want a computer model handling our hard earned savings, right? Amazon is diving head first into AI, investing $4B into startup. Plus, as if Halloween season wasn’t spooky enough, Google announces yet another Core Algorithm Update this month...2023-10-1134 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 10.02.2023Is This The End Of Google Ads? We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps!  Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold the highest position in artificial intelligence, says the CIA...2023-10-0548 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 9.25.2023Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that employees were directed to refrain from discussing the use of clicks in search rankings. Plus, Google continuously inflates ad prices without telling advertisers! Need a new friend? ChatGPT is rolling out new voice and image capabilities so that you can engage in voice conversations with the chatbot or share images to express your thoughts… It sounds like a disaster waiting to happen. You’ve got a fr...2023-09-2735 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 9.18.2023Google’s At It Again... Google’s all over the place! No surprise that they're facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that’s approaching. Talk about shaking things up everywhere… Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on th...2023-09-2047 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 9.11.2023We’ve got another great episode in the books for this week’s EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns… Are you kidding me?  *BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!  Go get your tickets and go get y...2023-09-1340 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 9.4.2023Google’s doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little messy… c’mon Google! Welcome back to another episode of news from The EDGE, bringing you everything you need to thrive as an SEO! News from the EDGE: [00:04:50] Google is making your pages faster, automatically— if your users have Chrome [00:11:56] Over 200 thousand WordPress installs may be affected by a contact form builder plugin [00:13:39] EDGE of the W...2023-09-0637 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 8.22.2023Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.  But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance! Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the W...2023-08-2339 minThe Knowledge PanelThe Knowledge PanelHow to build an SEO-friendly content marketing strategy"How to build an SEO-friendly content marketing strategy" - InLinks Knowledge Panel episode with Chima Mmeje, Edward Ziubrzynski, Martin Huntbach and Holly Cartlidge.2023-08-2149 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 8.14.2023Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!   News from the EDGE: [00:03:44] Google reduces the visibility of HowTo and FAQ rich re...2023-08-1538 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 8.7.2023We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE! News from the EDGE: [00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of t...2023-08-1038 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 7.31.2023Mordy’s in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues.  A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies.  We dove in to the AI side deeply and came out with a huge win!  We now can all have Mordy’s desk as a virtual background!  This is for all of the #SEO community!  Go to MordysRingTone.com today to download the image for your virt...2023-08-0345 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 7.17.2023Has AI Fallen Off? Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE! New...2023-07-1843 minThe Knowledge PanelThe Knowledge PanelWhat can SEO learn from Digital PR?"What can SEO learn from Digital PR?" InLinks Knowledge Panel with Darren Kingman, Eva Cheng and Isa Lavs. Hosted by Genie Jones.2023-07-1742 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 7.10.2023Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE! News from the EDGE: [00:03:14] Google Details SEO Guidance for Content Syndication Partners [00:12:55] Go...2023-07-1239 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 7.3.2023The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE! News from the EDGE: [00:03:18] Google removes Canada news links in response to Online News Act [00:17:15] Twitter Didn’t Just Block Unregistered Users, It Blocked Google Search  ...2023-07-0637 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 06.26.2023Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that’s happening. Nothing could go wrong there Giving the news from the upcoming Skynet, for the end of June 2023. News from the EDGE:...2023-06-2836 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 06.19.2023Wouldn’t you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews. Great articles from Seach Engine Land, Search Engine Journal, Search Engine Ro...2023-06-2142 minThe Knowledge PanelThe Knowledge PanelBecoming an SEO freelancer - The Knowledge Panel Episode 36What does it take to become an SEO freelancer? And how do you run a successful SEO freelance operation? This month the Knowledge Panel show sees Genie Jones interview Natalie Arney, Nick LeRoy and Lukasz Zelezny.2023-06-1951 minSuds & Search | Interviews With Today\'s Search Marketing ExpertsSuds & Search | Interviews With Today's Search Marketing Experts🍺🔍 Suds & Search 165 | Dixon Jones, CEO of inLinksMy guest on this week's episode of Suds & Search is Dixon Jones, CEO of inLinks. Dixon is an industry veteran, a published author, frequent blogger, and one of the best educators in the industry. He’s won numerous awards, including the illustrious Search Personality of the Year Award, and inLinks, the company he founded, won the award for Search Technology of the Year. Dixon is an in-demand conference presenter and frequent keynote speaker. A few places you might’ve heard Dixon speak include, Pubcon, Brighton SEO, State of Search, and SMX. I caught up with Dixon on the day inLinks was...2023-06-1538 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 6.12.2023Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing.  New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE! !600! Thanks to everyone for giving us support over the years. News from the EDGE: [00:01:29] EDGE’s 600th Episode! [00:06:36] ChatBot Players: Three Dif...2023-06-1439 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 6.5.2023Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week! Oh yeah - tweet Mordy more SGE examples, would ya? He loves it. News from the EDGE: [00:02:55] How’s that new Generative AI search result going for you…. S…l…o…w…l…...2023-06-0630 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 5.29.2023More AI and Google for you! We’ve got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE!  News from the EDGE: [00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK [00:07:57] Google Search Console Performance Report Delayed LINK [00:09:11] EDGE of the Web Title Sponsor: Site Strategics [00:10:20] Google Search of Tod...2023-06-0134 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 5.22.2023Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We’re full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we’re late on delivery (sorry)! News from the EDGE: [00:04:13] Another search engine hopeful bites the dust [00:09:50] HUGE fine for Meta in the EU [00:15:17] EDGE of the Web Title Sponsor: Site Strategics [00:16:04] TikTok bans have star...2023-05-2645 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 5.15.2023Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet. News from the EDGE: [00:02:58] The AI Takeover of Google Search [00:18:58] What are Ads Going to Look Like in SGE? 2023-05-1739 minThe Knowledge PanelThe Knowledge PanelAnalytics for Content WebsitesThis month the Knowledge Panel show discusses how to use your analytics package for content-driven websites - hosted by Genie Jones, with Sara Taher and Marco Giordano.2023-05-1541 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 5.8.2023It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates! News from the EDGE: [00:01:59] Really Bad Dad Jokes from Mordy [00:03:12] Leaked over a Goog...2023-05-0934 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 5.1.2023It’s time to move to GA4, folks! Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and, (2) Get to GA4 fast…..the end is nigh! Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz. News from the EDGE: [00:05:25] WordPress plugin compromised again! [00:12:40] EDGE of the Web Title Sponsor: Site Strategics [00:13:22] Universal Analytics is still on schedule to shut down on July 1...2023-05-0235 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 4.24.2023Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system? These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE! News from the EDGE: [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics [00:12:38] EDGE of the Web Title Sponsor: Site Strategics [00:13:44] Did You Wake Up S...2023-04-2532 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 4.17.2023Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Exp...2023-04-1829 minThe Knowledge PanelThe Knowledge PanelTechnical SEO in 2023In this episode of the Knowledge Panel Show, we’re discussing technical SEO in 2023, with Andreas Voniatis, Ritu Goel, Nikki Halliwell and Serge Bezborodov. Hosted by Genie Jones.2023-04-1744 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 4.10.2023If Facebook enters the AI chat space will he call it ZuckBot? What are Google’s Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon? Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google’s latest core update impacted local search, it’s use of pattern recognition when crawling, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:28] Meta to Release it’s Own Generative AI this Year. Will it be Na...2023-04-1333 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 4.3.2023Not a week goes by when we’re not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations. Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division? All this digital marketing news on more. . . on this episode of the EDGE! News from the EDGE: [00:05:12] You Know What’s Missing from All these AI C...2023-04-0532 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 3.27.2023Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news. It seems the SEO industry isn’t that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn’t much of a fan of TikTok, either.  They also dig into Darren Shaw’s extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment. Come join us this week for the Barry Bombardment. . . on the EDGE! News from the EDGE:2023-03-2926 minThe Knowledge PanelThe Knowledge PanelHow to Use AI to Generate Content for SEOIs it a good idea to use AI to generate content? And if so, what is the best way of going about doing it? That’s what we’re discussing of Episode 33 of the Knowledge Panel Show with A.J. Ghergich, Julia McCoy and Nadya Khoja.2023-03-1650 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 3.13.2023Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI. And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show! The AI wars have cometh. . . on this week's episode of EDGE! News from the EDGE:2023-03-1433 minSEO Podcast by Olga ZarrSEO Podcast by Olga ZarrInterview With Dixon Jones: A Deep Dive Into Semantic SEOIn this YouTube video, Olga Zarr interviews Dixon Jones, an award-winning internet marketer who was one of the first in the industry. Dixon shares his story of being an SEO, and talks about his passion for semantics SEO and his latest venture, Inlinks. He discusses his experiences in the industry, including being involved in businesses that have been awarded the Queen's awards for innovation and export. Dixon also shares his insights on Entity SEO technology, which is the focus of Inlinks. As a keynote speaker at various conferences and universities, Dixon is a prolific SEO speaker and brings a...2023-03-141h 04EDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 3.6.2023There’s a lot to cover in SEO and digital marketing this week on EDGEnews.  From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced. Come join us on EDGE for this week’s news and remember. . . Bard is NOT search. News from the EDGE: [00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them? [00:07:34] SE Ranki...2023-03-0929 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 2.20.2027Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.  Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.  Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google. Oh, and why we are all AI guinea pigs! Listen now on t...2023-03-0235 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 2.20.2023Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices. Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! 2023-02-2229 minThe Knowledge PanelThe Knowledge PanelWhat creative content works best for SEO in 2023?It’s often the case that SEOs and creative content producers don’t work closely enough together. So how can this be resolved and what creative content works best for SEO? That’s what we’re discussing in episode 32 of the Knowledge Panel with Genie Jones, Armarni Lane, Iona Townsley, Hope Anderson and Kirsty-Elise Noonan.2023-02-2057 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 2.13.2023Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE! This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces. A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience! News from th...2023-02-1537 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 2.6.2023GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That’ll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable. Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web! News from the EDGE: [00:05:25] Make the switch to GA4, or Google will do it...2023-02-0847 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 1.30.2023Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What’s going on here? Seriously? Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week!2023-02-0243 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital Marketer563 | News from the EDGE | Week of 1.16.2023 Brands are admitting publicly to using AI to write their content – How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation and how the indentation of a link in the SERP may impact your organic traffic. The duo asks the tough questions like, “Is ChatGPT coming for your job?” This week’s Barry Blast confirms the completed rollout of Google’s Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SER...2023-01-1840 minThe Knowledge PanelThe Knowledge PanelHow to avoid digital marketing burnoutAre you working too hard? How do you protect your mental and physical health in 2023 and ensure that you avoid digital marketing burnout? That’s what we’re discussing in episode 31 of the Knowledge Panel Show – hosted by Genie Jones, with guests Si Shangase, Pam Aungst Cronin and Caspian Turner.2023-01-1647 minWebcologyWebcologyInlinks CEO Dixon JonesToday we spoke with the Founder of Inlinks and one of the truly great innovators in the SEO world, Dixon Jones. Dixon has made or been at the C-Level of two of the most important SEO tools, Majestic and Inlinks. Dixon was Marketing Director at Majestic from 2009 to 2018, leaving to help found InLinks. Based in the UK, his team at Majestic won the Queen’s Award for Enterprise in Innovation for characterizing the Internet in a way people would understand it, humanizing the Internet if you will. To do this, Majestic created a model of the Internet that was pr...2023-01-121h 01EDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 1.9.2023We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we’re seeing? And yes, we conduct a blind taste test...2023-01-1144 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 01.02.2023We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this information-packed episode. All while asking what your SEO resolution is for the new year. Below are some highlights of the discussion: Chat GPT for SEOs Can AI chat threaten Google Google’s recent location privacy settlements The holidays delayed the latest Google algorithm/process updates New product listing graphs with price history John Mueller’s skill to know for 2023 Sh...2023-01-0543 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 12.19.2022There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm update and Erin’s EEEEEEEEEE onomatopoeia. . . E-E-A-T On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . . Follow us on Twitter...2022-12-2134 minMAÎTRISER LE SEOMAÎTRISER LE SEOPourquoi relier les pages au sein de votre site web ?Qu’est-ce qu’un inlink ? Pourquoi faire des inlinks ? Combien d’inlinks faut-il faire par page ?Vous aurez toutes les réponses dans cet épisode de Power Angels !En SEO, les inlinks sont des liens internes au sein d’un site web. L’idée est de construire un maillage interne en reliant les pages au sein du site entre elles.Dans ce podcast, Véronique Duong vous explique l’importance du maillage interne d’un site web, elle vous dit aussi combien d’inlinks faire pour avoir un bon référencement par Google...2022-12-2102 minThe Knowledge PanelThe Knowledge PanelHow to find your dream SEO job in 2023Are you thinking of moving on to a different SEO role in 2023? In episode 30 of the InLinks Knowledge Panel we're exploring how to find your dream SEO job in 2023 with Katherine Nwanorue, Orit Mutznik and Paige Hobart - hosted by Dixon Jones.2022-12-1942 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 12.12.2022“Welcome back to the EDGE,  In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“ That….has to be our lamest intro…..brought to you by ChatGPT! We covered articles from SEL, SEJ, and SER this week. Dialing i...2022-12-1335 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 12.05.2022Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don’t judge us). Follow us on Twitter and tell us how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:02:39] Don’t promise your clients...2022-12-0632 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 11.28.2022Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from th...2022-11-3041 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 11.21.2022Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we’re there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it’s a mess. News from the EDGE: [00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO? [00:10:5...2022-11-2329 minThe Knowledge PanelThe Knowledge PanelLink Building That Works NOW – Knowledge Panel Show Episode 29Knowledge Panel Show Episode 29: What link building strategies work now?Joining Dixon Jones on Episode 29 of the Knowledge Panel Show are Bibi Raven, Eva Cheng, Debbie Chew and Aaron Anderson.2022-11-2147 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 11.14.2022Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids… Covering articles from Barry Schwartz, Mike Blumenthal, Roger Montti and Fili Wiese, we also jumped into a Twitter thread that revealed something very interesting! Is there going to be a larger focus on structured data from Google to the degree of triggering manual penalties? As Cindy says. “The news this week kind of reinforces the idea that you are in Google's results wherever you are at their leisure and at t...2022-11-1838 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 11.07.2022Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It’s NEWS! Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google’s new search labels for coupons, the depreciating value of the link in the future, Mastodon’s rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous “real time” algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too. News from the E...2022-11-0940 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 10.31.2022Our Halloween 2022 Episode (yeah, it’s November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out! News from the ED...2022-11-0243 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 10.24.2022The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch). Side Note: Check out the Ted Cruz visit to a recent Yankees game! Key Segments: [00:05:02] Google Spam Update Done in Record Speed! [00:10:55] EDGE of the Web Titl...2022-10-2634 minThe Knowledge PanelThe Knowledge PanelHow digital PR intersects with SEOWhat are the key elements of digital PR that cross pathswith SEO? That’s what we’re covering on Episode 28 of the Knowledge Panel.Joining DIXON JONES are LEIGHANNE MAKRYGIANNIS, NATALIE ARNEY, HANA BEDNAROVA & LUKE BUDKA.2022-10-1742 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 10.10.2022Andrew Optimisey jumps in to join Erin on the news this week! Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable. Key Segments: [00:06:52] YouTube is adding taggable usernames for everyone! [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers2022-10-1341 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 10.3.2022There were so many things from the Google Search On event! All the things! And we didn’t cover nearly enough of them from Barry’s article. But Mordy and Erin did dig into plenty of items from Search Engine Land and Search Engine Roundtable this week.   We also realized that we’re getting really old! GetOffMySERP.com   [00:08:15] Form interactions can be measured in GA4 [00:11:26] EDGE of the Web Title Sponsor: Site Strategics [00:12:50] Brands suspending their Twitter campaigns after finding their ads alongside questionable accounts [00:17:07] Which of...2022-10-0643 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 09.19.2022Dug into Search Engine Land, Tech Crunch and yes, Bloomberg (the first one on deck) this week. Of course, we couldn’t cover the bloody 5th Product Review Update from Google, as we recorded on Monday. Wow - updates are coming inside of weeks now. Can’t really grab ahold of that unless we go to a daily news show! (Please stop the updates, Google, please!) Had great fun, as usual, with Mordy and Jacob. Check out the links and let us know how we’re doing at RateThisPodcast.com/Edge! [00:03:12] Negative reviews can not be cha...2022-09-2124 minThe Knowledge PanelThe Knowledge PanelHow do you target audiences using SEO?A discussion on how you can be more targeted with the traffic you are driving from your organic search activities and how to better select keywords that will be more likely to attract your ideal target audience.Hosted by Dixon Jones with Filipa Serra Gaspar, Billie Geena Hyde, Eilish Hughes and Jonas Sickler. 2022-09-2048 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 09.12.2022Ever listened to a podcast dumpster fire? You’ve got to check this one out. We led with today’s breaking news of Google’s September 2022 Core Update and didn’t rearrange the rest of our headlines. And what were those headlines, you might ask? Talking about the PREVIOUS update that we were still waiting to see affect our rankings. Yup - poured gasoline over the entire show and watched it burn! Still - good stories from Search Engine Land, Search Engine Journal and Barry. We could only really use two stories out of the six…..probably should hav...2022-09-1324 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 09.05.2022We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO’s of the future. Coupled with an article from Search Engine Roundtable regarding Google’s ability to ascribe quality to different sections of your site - I think we have some clear perspective of the SEO future to come! (see, Erin can write!) Article from the Verge, Search Engine Land, and DanTalyor.online, as well as Search Engine Roundtable - it’s a jammed-packed digital marketing news show this week! [00:04:55] Paid features coming...2022-09-0827 minInside The ScaleUpInside The ScaleUpDixon Jones - inLinksIn this episode, we talk with Dixon Jones, CEO of inLinks and a leading member of the internet marketing community, and discuss all things web marketing and link intelligence as well as murder mystery games. 2022-08-221h 12The Knowledge PanelThe Knowledge PanelHow to use log files for SEOHow should you be using log files to assist your SEO? That’s what we’re discussing on episode 26 of the Knowledge Panel show, where Dixon Jones is joined by Gerry White from Oda, Sophie Brannon from Absolute and Steven van Vessum from Conductor.2022-08-1546 minThe Knowledge PanelThe Knowledge PanelHow to Keep Your SEO Clients HappyHow do you keep your SEO clients so satisfied that they’ll stay for a long time and recommend more customers to you? That’s what we’re discussing on episode 25 of the Knowledge Panel show where Dixon is joined by Himani Kankaria, Jake Gauntley, Olga Tsimaraki and Sara Moccand-Sayegh.2022-07-1847 minThe Knowledge PanelThe Knowledge PanelHow SEO and PPC can work together?BECKY SIMMS, NADIA MOJAHED and NAVAH HOPKINS join DAVID BAIN for episode 24 of the Knowledge Panel. 2022-06-2045 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerKeyword and Topic Research Tool Updates from InLinks with Dixon JonesWe have a special show for our listeners of the EDGE.  InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool.  We reached out the Dixon Jones to come on the show to share with us the improvements, the process they use, and the key innovation of this update.  Keyword research with NEVER be the same.  It’s great to learn from a marketing SaaS company that is specializing in specific areas and not trying to do it all.  This is the way it should be done.  Get a fr...2022-06-0444 minEDGE of the Web - The Best SEO Podcast for Today\'s Digital MarketerEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from the EDGE | Week of 5.30.2022The EDGE team stops in mid-recording to submit Erin’s info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note. We cover the Google Core Update from May 22, 2022. Also covered was the new Keyword Research tool update from Inlinks, sponsor of the show. We did a deep dive into how to read Core Update volatility and what to do when one of these come through. Give it a listen! [00:07:01] #EDGE500 EPIC FAIL Swag Giveaway from @Ahrefs! [00:08:28] Inlinks Launches a New Keyword Research To...2022-06-0335 minThe Knowledge PanelThe Knowledge PanelSEO in Spanish vs SEO in English – the Knowledge Panel Episode 23Is doing SEO in Spain any different to doing SEO in English speaking countries? In this episode of the Knowledge Panel, we explore whether you should be aware of any differences if you want your website to be riding the top of the SERPs in Spain.For this episode, Dixon is joined by Adelina Bordea, Filipa Serra Gaspar, Gemma Fontané and Montserrat Cano.2022-05-1641 minThe Knowledge PanelThe Knowledge PanelTechnical SEO Quick WinsWhat are some of the most effective technical SEO quick wins in 2022? That’s what we’re discussing on episode 22 of the Knowledge Panel, with Dixon Jones joined by Kara McClure from Mindshare and Wilhemina Gilbertson-Davis from B-digitalUK.2022-04-2041 minThe Knowledge PanelThe Knowledge PanelJavaScript SEOHow do you ensure that websites that are built with JavaScript are easy for search engines to find and understand? That’s what we’re going to be discussion on Episode 21 of the Knowledge Panel. Joining Dixon Jones is Jamie Indigo and Joe Hall.2022-03-2149 minThe Knowledge PanelThe Knowledge PanelHow do UX & SEO go hand-in-hand?User experience is constantly talked about as a progressive part of an SEO strategy – but how exactly does user experience impact SEO? That’s the topic for episode 20 of the Knowledge Panel. Joining Dixon are Aiala Icaza González from Reflect Digital, Chris Green from Torque Partnership and Hellen Benavides from giffgaff.2022-02-2146 minThe Knowledge PanelThe Knowledge PanelSEO for Image SearchAre you optimizing your images for search? How much traffic are you getting from image search and how big is image search as an SEO opportunity?We’ll be covering those questions and more in episode 19 of the Knowledge Panel Show with Roxana Stingu from Alamy, Olesia Korobka from Fajela and Karen Julia from Photo SEO Lab.2022-01-1745 minThe Knowledge PanelThe Knowledge PanelWhat did SEO mean for you in 2021?As we’re approaching the end of yet another year in SEO, we ask the question “What did 2021 mean for SEO?”Joining Dixon to discuss that is Billie Hyde from The SEO Works, Eric Enge from Pilot Holding and Isaline Mülhauser from PILEA.2021-12-2044 minThe Knowledge PanelThe Knowledge PanelThe Fight of the PlatformsOn Episode 17 of the Knowledge Panel we have a debate between 3 leading SEO and marketing experts on whether having a WordPress site, a custom-coded site or an easy site builder is best for SEO.Representing WordPress sites is Jono Alderson from Yoast. On the custom coding team is Crystal Carter from Optix Solutions and arguing the case for the easy site builder side is Russ Jeffery from Duda.2021-11-1537 minThe Knowledge PanelThe Knowledge PanelYouTube and Podcast SEOIs obtaining organic YouTube and podcast success very different to conventional SEO for Google? How do you SEO for YouTube and podcasting and are there tactics and principles used in optimizing video and audio that would also be applied to traditional SEO? That’s what we’re going to be discussing on episode 16 of the Knowledge Panel. Joining your host Dixon Jones is Emma Drew from Online Media Biz, Dre de Vera from the SEO Video Show and Mark Asquith from Captivate.2021-10-1846 minThe Knowledge PanelThe Knowledge PanelInternational SEOWhat does it take to be a success with international SEO in 2021? Is HREFLANG still king or are there other key elements to optimizing your site/s around the world? And what about countries where Google isn’t the leading search engine? Are other search engines looking for something else entirely?Joining David Bain to discuss that on episode 15 of the Knowledge Panel show is Aleyda Solis from Orainti, Michael Bonfils from SEM International and Motoko Hunt from AJPR.2021-09-2055 minThe Knowledge PanelThe Knowledge PanelLink Building Strategies That Work NowWhat link building strategies work best in 2021? What link building strategies used to work but aren’t a good idea nowadays? Those are just 2 of the questions covered in the Knowledge Panel Show – Episode 14.Joining Dixon Jones on this month’s show are Judith Lewis from DeCabbit, Jonny Ross from Fleek and Bibi Raven from BibiBuzz.2021-08-1647 minThe Knowledge PanelThe Knowledge PanelHow to Manage an SEO TeamAre you struggling with getting the most out of your SEO team? Maybe you've recently moved into an SEO team management role and your wondering how you can be as effective as possible? Perhaps you're an agency owner and you'd like to improve your operation. If the above interested you, make sure you tune into this month's episode of the Knowledge Panel!Dixon Jones is joined by Aiala Icaza González (SEO Director at Reflect Digital), Helen Pollitt (SEO Team Manager at iTech Media), Si Shangase (Havas) and Laura Hogan (Owner, Sweet Digital Marketing Agency).2021-07-1948 minThe Knowledge PanelThe Knowledge PanelLocal SEO in 2021What does best-practice local SEO look like in 2021? What platforms do you need to be on and how do you maximize the impact of your local search presence today?Joining Dixon to discuss that in episode 12 of the Knowledge Panel is Greg Gifford, Colan Nielsen, Joy Hawkins and Jason Brown.2021-06-2143 minKeep OptimisingKeep OptimisingSEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.netDixon’s career as an SEO specialist stretches right back to 1999 when he founded one of the UK’s first SEO agencies (still going strong today). Many in the SEO world know him best as Marketing Director at the awesome SEO tool Majestic… but for the last 12 months, his primary focus is on inLinks.net, where he and his team are building a new way to build your marketing presence.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo**** Get all the links and re...2021-06-1639 minThe Knowledge PanelThe Knowledge PanelSEO for Big BrandsWhat immediate advantages have big brands got over small brands when it comes to SEO? Has keyword strategy changed for big brands over the past few years – if so, how? What are some of the biggest SEO challenges for big brands?Those are just 3 of the questions we’re asking this month’s panel – joining Dixon Jones are Martin MacDonald from MOG Media, Turgay Akar from PlayStation and Luis Rodriguez from Uber.2021-05-1748 minThe Knowledge PanelThe Knowledge PanelSEO for StartupsWhat are the main SEO challenges associated with startups? As a startup, how do you compete with Goliath-sized pre-existing brands that currently dominate the SERP? How do you make an impact when your budget is lower, your team is smaller and your domain is less authoritative?Those are some of the topics that Dixon Jones explores in episode 10 of the Knowledge Panel with Fabrizio Ballarini from Wise, Hellen Benavides from giffgaff and Kerstin Reichert from Tide.2021-04-1948 minThe Knowledge PanelThe Knowledge PanelHow to use big data to scale SEOIt’s one thing to be able to SEO everything you can touch manually, but what happens when you manage a website that has millions of web pages? What happens to your SEO if you have millions of data points and it’s impossible to process and implement your SEO strategy manually?In Episode 9 of the Knowledge Panel we discuss how to use big data to scale SEO with several of the world’s leading experts in harnessing big data to power SEO activities – joining Dixon Jones are Wil Reynolds from Seer, Rachel Hildebrand from MoneyGeek and Laurence...2021-03-1552 minSearch with Candour - SEO podcastSearch with Candour - SEO podcastEpisode 100: InLinks, entities and internal linking with Dixon JonesIn this episode, you will hear Mark Williams-Cook joined by Dixon Jones, CEO of Links and Majestic Brand Ambassador to discuss: - Google's approach to NLP and entity identification - The role of entity-based SEO vs keyword-based SEO - Creating content briefs based on entities and competitor mapping - Automated internal linking at scale with Javascript - How the InLinks platform works You can get the full transcription and links to resources at https://search.withcandour.co.uk2021-03-0149 minThe Knowledge PanelThe Knowledge PanelWhat aspects of technical SEO do big brands miss?Although big brands tend to have bigger budgets, they also tend to have complicated structures and requirements. And this can also mean that other things get prioritised or thought about rather than a specific aspect of technical SEO.In this episode of the Knowledge Panel, we’ll be discussing which aspects of technical SEO big brands miss and the ramifications that this has on the brand’s overall success.Joining Dixon to discuss this are Ant Robinson, Keith Goode and Lea Scudamore.2021-02-1554 minThe Knowledge PanelThe Knowledge PanelSEO for Affiliate Niche SitesIs it still possible to drive significant volumes of organic traffic from search engines to affiliate niche sites? Is SEO for affiliate niche sites something that used to be much easier or are there still significant opportunities to drive affiliate marketing success through organic?In this episode of the Knowledge Panel Craig Campbell, Jenny Abouobaia and Julie Adams explore what’s currently working in the field of SEO for affiliate niche sites.2021-01-1850 minThe Knowledge PanelThe Knowledge PanelHow Hit the SEO Ground Running in 2021It’s all to easy to be a bit sluggish when you start the new year. Too many mince pies and one glass of rouge too many at new year can lead to a lethargic January. Episode 6 of the Knowledge Panel is here to help you get January 2021 off to a flyer from an SEO perspective!David Bain, Lukasz Zelezny, Niki Mosier and AnnaLea Crowe discover what SEO activities you should be focusing on at the beginning of the year and how that should fit into your overall SEO strategy.2020-12-2146 minThe Knowledge PanelThe Knowledge PanelWhat is your migration checklist?Have you ever migrated a website over from one domain to another? Or what about changing servers? Today's SEO discussion debates what are the most important things to consider when migrating a website. Hosting is Dixon Jones and joining Dixon is Chris Green, Debdut Mondal and Miracle Inameti-Archibong.2020-11-1744 minThe Knowledge PanelThe Knowledge PanelHow can Javascript help (and hurt) your SEO?In episode 4 of the Knowledge Panel we discuss:How good IS Google at understanding Javascript compared to a few years ago? It used to take quite a long time for Google to crawl and index Javascript. How fast is it these days and how did it get so fast? People often say that Javascript slows a site down and we all know that speed is really important to Google... so is it true? Does Javascript slow a site? Or can it even speed it up? What’s Google’s Web Rendering service? How can people minify javascript files? Does it help much? W...2020-10-1947 minThe Knowledge PanelThe Knowledge PanelHow is AI Reshaping SEO?In episode 3 of the Knowledge Panel we discuss:If Machine Learning is a form of AI, then isn’t PageRank a from of AI?Is there much AI in the main core algorithm of Google? (Reading millions of books, CBOW… more ML in Googlehttps://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3 2020-09-2747 minThe Knowledge PanelThe Knowledge PanelWhat Schema Matters?In episode 2 of the Knowledge Panel we discuss:What schema is important for SEO?What types of schema make a positive impact on featured snippets?Google Guidelines say:“You must follow these guidelines for your app to be eligible to appear as a rich result. Warning: If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.”--- Why do they feel the need to have these guidelines?Arti...2020-09-0145 minThe Knowledge PanelThe Knowledge PanelAre Keywords Dead?In episode 1 of the Knowledge Panel we discuss:How do you see or define an Entity? And how are they important on mobiles?Counterpoint: But understand still start with a keyword in search. So what’s changed? Surely that’s still the key? Grant Symmonds wrote an article on SE Watch saying Keywords are dead way back in 2013 saying this, so 7 years ago. At that point, he was talking about “needs Met” as the overriding aim of the SEO. Has that changed to Topics, or is it a different side of the same coin?Image...2020-08-0140 min