Shows
The Publisher Podcast by Media VoicesWhich?'s Hannah Ballantyne on the importance of social media for building trust and relevanceIn this week's episode of The Publisher Podcast, we speak to Hannah Ballantyne, Senior Social Media Manager at Which?, a not-for-profit consumer-focused publication. Hannah contributed to a fascinating article in InPublishing late last year about steering the brand's debut on TikTok; a strategy which has won the team awards.
With the ongoing saga between platforms, publishers and politicians showing no signs of cooling, we had a timely conversation about which platforms they prioritise at Which?, how they assess the value of social media to the publication, and meeting the publication's goals of sharing impartial expert advice to...
2025-01-2733 min
The InPublishing PodcastJim BiltonJames Evelegh talks to Jim Bilton about the results of this year's Media Shapers poll, which asked the question, 'Which individual do you think is going to have the biggest impact on the shape of the overall media business in 2023 (for good or ill)? And why?'. They talked about:Jim's belief that it's still people that make things happen in the media businessthe "unprecedented challenges" facing the media businessthe two individuals who topped the poll, neither of whom even appeared in the last surveywhy recent advances in AI mean that "the world of publishing will n...
2023-05-1036 min
The InPublishing PodcastSajeeda MeraliJames Evelegh talks to Sajeeda Merali, CEO of the PPA, about: the PPA’s focus on people, product and audiencehow communication lies at the heart of all successful business transformationsthe evolution of ‘sales’ and how it has moved away from selling by platform to selling by audiencethe skill-sets successful sales teams now requirethe PPA’s role in “unpacking the complicated stuff”why there is still a long way to go on ED&I but how the publishing sector is well placed to drive changewhy, when it comes to ED&I, everyone can do something, whether you’re a multi-national...
2022-10-1945 min
The InPublishing PodcastClaire HodgsonJames Evelegh talks to Claire Hodgson, editor-in-chief of Cosmopolitan UK, about: why putting the finishing touches to their 50th birthday issue was a “pinch-me moment”how they went about growing their digital audiencewhy print remains a key pillar for the brand: “it’s a shop window and has a huge halo effect on the rest of what we do”embracing the new and being excited about changewanting Cosmo to be its audience’s “best friend”the importance of data, but why it can never replace the work of skilled editorial teamswhy she insists on their entertainment coverage being fair, considered a...
2022-09-0757 min
The InPublishing PodcastDave MusgroveJames Evelegh talks to Dave Musgrove, content director, history, at Immediate Media, about: their HistoryExtra podcast hitting the twin milestones of 15 years & 150m downloadshow they're marking the milestones with a new series: '15 minutes of fame'introducing a UGC element to their podcastsdos & don'ts of creating a successful podcasthow the podcast started as a marketing channel but is now a monetisable producthow the HistoryExtra podcast team manages to deliver such prolific outputwhy the Bayeux Tapestry still resonates todaywhy they've put a paywall on the HistoryExtra websitetheir key paywall learnings to datehis thinking on incorporating a more "clubbable element" to th...
2022-06-2946 min
The InPublishing PodcastAlex WhiteJames Evelegh talks to Alex White, MD (Food and Parenting) at Immediate Media, about: what it takes to create a great publishing brandhow data is the engine room at Immediate Mediathe brilliance of the BBC Good Food editorial team at identifying and anticipating audience moodtesting the water with paid-for content through their new appthe multiple opportunities that have arisen from their busy Facebook communitythe editorial challenge of moving from one global crisis to anothermaking loyalty & engagement their strategic prioritiesthe keys to success in the competitive parenting market their diversity initiatives ("we're on a journey but our content is mu...
2022-05-0453 min
The InPublishing PodcastEmily FergusonJames Evelegh talks to Emily Ferguson, Ecommerce Director at Marie Claire, about: the recent launch of Marie Claire Edit USAthe key pillars of ecommerce successwhy the tech you use will either "make or break" your ecommerce operationwhy adopting an agile approach, based on test and learning, is so importanthow successful ecommerce relies on lots of different things (SEO, on-site optimisation etc) working in harmonywhy she makes sure she is looped into all customer servicesher advice for publishers starting on the ecommerce journey ("start small, start slow")and more...(This interview was recorded on 24th March.)W...
2022-04-0131 min
The InPublishing PodcastGavin ThompsonJames Evelegh talks to Gavin Thompson, Newsquest's regional editor for Wales, about: their decision to launch The National last year (in part due to London-based news media not fully understanding Welsh needs)about its mission to promote a sense of Welsh identity and pride in the countryits three core content pillars (Welsh culture, the devolution settlement & social justice)how print was an important part of their launch, and might be an important part of their future, but for now, is a distractionhow the new title fits in with Newsquest's existing Welsh titlesits dual focus on growing digital subs a...
2022-02-1652 min
The InPublishing PodcastRosie NixonJames Evelegh talks to Rosie Nixon, editor-in-chief of HELLO! Magazine, about: her new book 'Be kind' ("my lockdown baby")why HELLO! wears its kindness as a "badge of honour"why she has no hesitation in blocking toxic online comments; "they don't have a place in our world"how HELLO! responded to Covid, when glossy photo-shoots were harder to come bymaking royal coverage their USPwhy HELLO! is a multi-platform brand, but "print still sets the tone"making HELLO! a 24/7 brand and engaging with younger readers through Tik Tok et alwhy depth and exclusivity are what separates their content from t...
2021-12-0845 min
The InPublishing PodcastTabitha StapelyJames Evelegh talks to Tabitha Stapely, founder & director of Social Streets, about: • being a digital first publisher launching a print magazine• their 'minimum viable product' approach• the hyperlocal community-led journalism model• the importance of community outreach and her aim to get people to fall in love with the place they live in• trying to become financially sustainable as a 'community interest company'• her journey from GQ intern to independent local publisher• her ambition to increase UGC and make 'Roman Road London' and their other sites, platforms for t...
2021-11-2457 min
The InPublishing PodcastRory BrownJames Evelegh talks to Rory Brown, co-founder & CEO of AgriBriefing, about: • how good media is user-centric, not platform-centric• their journey from traditional B2B publisher to data business• how selling high value corporate subscriptions requires a different mindset• how success in the commodity pricing market is based on trust• why "volatility is our friend"• why he sees AgriBriefing being an integral part of the agri industry, not just a media company reporting on it• how his career has come full circle and how what was not fashionable...
2021-11-1052 min
The InPublishing PodcastUwern JongJames Evelegh talks to Uwern Jong, founder & editor-in-chief of OutThere, about: • why his preferred title is 'experientialist-in-chief'• why publishing should be as much about delivering inspiration, as information• why he's still in love with print ("there's nothing as tactile or experiential")• his approach to the pandemic ("I'm a glass half full type of person and not one to wallow in doom & gloom") and helping his audience to #keepyourmindtravelling• how the pandemic gave them a chance to take stock and work out what's really important for OutThere• how the publishin...
2021-10-2744 min
The InPublishing PodcastWill PageJames Evelegh talks to Will Page, author and former chief economist at Spotify, about: • what publishers can learn from his book 'Tarzan Economics: Eight Principles in Pivoting Through Disruption' • how the music industry was the first to suffer and the first to recover• how consumption is not the problem, monetisation is• how industries, when they face disruption, shouldn't fight change, but build something that's better than before ... "change is happening regardless"• how tech kills friction ("publishing still has a lot of friction")• how the future of publishing might be cater...
2021-10-1255 min
The InPublishing PodcastJo AllanJames Evelegh talks to Jo Allan, chief executive of Newsworks, about: • why the news media sector needs to tell a consistent and unified story• why younger readers have often turned to mainstream news brands during the pandemic• the industry's largest ever collaboration and the opportunities it presents in the future• Newsworks' efforts to raise awareness of blocklists (a "blunt tool")• their latest ad effectiveness research and how they're targeting brands who are under-investing in news media• how their biggest challenge is shifting perceptions in younger media planners• what n...
2021-09-2942 min
The InPublishing PodcastHelen FishJames Evelegh talks to Helen Fish, group chief executive of Executive Grapevine, about: • their transition from traditional publisher to marketing services company focused on lead generation• the importance of research and understanding your readers: "you've got to walk the steps with your readers".• how GDPR was the biggest opportunity to take market share• why 'time on page' is the key metric• why the future is in personalised content (though the audience might not be ready for it yet)• delivering an outstanding experience to all stakeholders through putting people first
2021-09-1551 min
The InPublishing PodcastAlex KerstenJames Evelegh talks to Alex Kersten, editor-in-chief of Car Throttle, about: • passing the 3m subscriber mark on YouTube and becoming desensitised to the numbers• how they specialise in “relatable content”, videos their millennial audience can “watch on a Friday and replicate on a Saturday”• why the secret of successful branded content is “knowing your audience and not alienating them with branded content they’re not going to be interested in, no matter what the monetary reward”• what other journalists thinking of stepping in front of the camera need to do: “know your audience and speak t...
2021-09-0147 min
The InPublishing PodcastMarie DaviesJames Evelegh talks to Marie Davies, managing director at Immediate Media Co, about: • why subs and recurring revenues are the key to success and the bedrock of their business• why affiliates offer an exciting new revenue stream with the challenge being to create a seamless user experience• how their craft titles have helped alleviate mental health issues during lockdown• how the subs file on their craft titles has grown 45% in the last twelve months, partly on the back of new millennial crafters• the strategic thinking behind the merging (digitally speaking) o...
2021-07-2145 min
The InPublishing PodcastJim BiltonJames Evelegh talks to Jim Bilton, creator of the recent mediaONmedia survey, about: • how rewatching Citizen Kane during lockdown got him looking into what other media films were out there• how what started out as a bit of "lockdown fun" has thrown up fascinating insights into the present state of the media sector• why a film from the 1970s encapsulates what journalism is all about• which recent news media events might make good material for a future film• why the newsroom provides such fertile ground for TV gold• why for...
2021-07-0749 min
The InPublishing PodcastSharon CooperJames Evelegh talks to Sharon Cooper, chief digital officer at The Economist Intelligence Unit, about: • the nature of organisational change: people want change until they actually have to make the change• why she sees her role as not automating people out of a job, but automating them into a better job• how EIU's new Viewpoint product focuses on the user experience, allowing for both 'deep dive' and 'horizon scan' usage• how expectations of website design have changed: users now expect everything to be as simple as the best B2C experience• wh...
2021-06-2341 min
The InPublishing PodcastEd WalkerJames Evelegh talks to Ed Walker, audience and content director (regionals) and editor-in-chief of InYourArea.co.uk, at Reach PLC, about: • what he learned working in some of Reach's regional newsrooms• quickly growing a digital audience in Birmingham• how InYourArea grew exponentially during lockdown• why local journalists shouldn’t always stand back and observe, but offer solutions too• Reach's plans for every county to have a 'Live' site by the end of next year• why we should never stop experimenting; the day we do, we're in trouble• why the...
2021-06-0954 min
The InPublishing PodcastMike SewellJames Evelegh talks to Mike Sewell, managing director of CPL, about: • the thinking behind their recent MBO and his plans for the future• the transition from contract publisher to content marketing agency• why storytelling skills, words and pictures are still fundamental • why membership organisations need to work out what their message is before worrying about the channels• why print still has a vital role to play in the content mix• why the hero / hub / hygiene model still applies• how Covid has accelerated pre-existing trends but also given organ...
2021-05-2648 min
The InPublishing PodcastGeorgina RushworthJames Evelegh talks to Georgina Rushworth, head of marketing at Pharmaceutical Press, about: • the challenges of setting up a new team• how the world of subs marketing has changed since she first started ("nothing but everything")• how marketing technology underpins everything they do and her hopes for their new soon-to-go-live marketing automation software• how you should never rest on your laurels and never stop looking for better ways of doing things• her approach to management ("articulate a vision and empower the team")• the differences in marketing an academic bran...
2021-05-1232 min
The InPublishing PodcastDaniel PearceJames Evelegh talks to Daniel Pearce, CEO of TTG Media, an independent publisher specialising in the travel sector, about: • how what started as a “big news story on the other side of the world” turned their business upside down, but also led to positive change• their #savetravel and #onetravelindustry campaigning on behalf of the badly hit travel industry• embracing Stoicism and quoting Winston Churchill• switching print frequency from weekly to monthly but why he remains a passionate advocate of print• the thinking behind TTG’s new membership offering and where to position...
2021-04-281h 01
The InPublishing PodcastMarcus FairsJames Evelegh talks to Marcus Fairs, founder and editor-in-chief of architecture and design magazine Dezeen about:• how getting fired led to launching Dezeen• his global aspirations and $20 initial investment• how Kanye West gave him his first big break• why it's important to have a moral compass• why journalism is undervalued but is something worth standing up for• how they coped with Covid when their business model was collapsing all around them• why he had to mend fences with the Italians• why a design-led website has kept...
2021-04-1455 min
The InPublishing PodcastEmma CallaghanJames Evelegh talks to Emma Callaghan, sales & invention director at Reach Solutions, about• how the "digital ecosystem has changed everything for publishers" although brand loyalty to newspaper brands still exists• Reach's strategy of increasing engagement with, and understanding of, their audience through their successful registration programme• why the close working relationship between editorial and commercial teams is a central part of their pitch to advertising partners• how the Team Nation initiative showed what can be achieved when rival newspapers work together• how their new Mantis brand safety tool is unlocking...
2021-03-3147 min
The InPublishing PodcastLoma-Ann MarksJames Evelegh talks to Loma-Ann Marks, editor-in-chief at interiors magazine Reclaim, about why the recycling and repurposing that is at the heart of her magazine is now in vogue, how Instagram has been central to her community building efforts and why she makes a point of responding to every comment, why “finding your voice” is the secret to successful magazine publishing, why she always likes to put a window on her front covers, how the tone of coverlines has evolved since lockdown started, why BLM has prompted her to take a more proactive approach to diversity and the positive impa...
2021-03-1740 min
The InPublishing PodcastIvor EisenstadtJames Evelegh talks to Ivor Eisenstadt, managing director of healthcare publisher MGP, about why 2020, despite being a “horrific” year in so many ways, was a year of great progress for many publishers, how a successful brother tempted him to switch from a career in pharmaceuticals to one in publishing, the benefits of having a business partner (in his case, his wife Rosie) with complementary skill sets, how MGP managed to convert a free event into a paid-for one, his top tips for putting on virtual events and why they are here to stay, the plusses and minuses for his busi...
2021-03-0348 min
The InPublishing PodcastEsther NewmanCiar Byrne talks to Esther Newman, editor of Women's Running, about why editing Women’s Running is a “massive responsibility and a huge privilege”, why ‘production’ is a great starting place for editors, why achieving publishing success is much harder for women, why her title is all about kindness and support and not losing five pounds (“we’re not telling women that they look wrong”), her views on the “poisonous messaging” women are often exposed to and why her aim is to “make sure every woman feels great”, why improving inclusion and diversity is so important (“you don’t need to be a particular type...
2021-02-1747 min
The InPublishing PodcastMark SennettCiar Byrne talks to Mark Sennett, CEO of Western Business Media, about the rollercoaster ride of completing an MBO a few months before Covid struck, their “phenomenal” first year (not one argument with his new business partners), how they’ve survived Covid (strict cost control, cutting “frivolous activities” and innovating), the importance of getting staff buy-in and achieving a shared sense of ownership, why B2B matters (“what we write about makes a difference”), why the ad-funded controlled circulation model still has legs (as long as you’re ABC audited), and his growth plans for the future (more CPD, jobs boards, dig...
2021-02-0350 min
The InPublishing PodcastOwen MeredithCiar Byrne talks to Owen Meredith, CEO of the PPA, about the changing nature of magazine publishing and why it’s such an exciting sector, the role and future of the PPA, the impact of Covid, the long running but ultimately successful VAT battle, the secrets of successful lobbying, the challenge posed by the big tech platforms, what government can do to help the events sector during the pandemic and much more. (This interview was recorded on 24th November.)We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and mem...
2021-01-2026 min
The InPublishing PodcastLuke NichollsCiar Byrne talks to Luke Nicholls, edie content director at B2B publisher Faversham House, about the invaluable digital marketing lessons picked up in his carpool, the importance of creating the right team culture based on honest and open two way feedback, why publishers need to bridge the gaps between content, sales, marketing and events, how the ‘mission possible’ initiative re-energised the edie brand, the benefits of a membership model and much more.(This interview was recorded on 13th November.)We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and...
2021-01-0645 min
The InPublishing PodcastDominic CarterCiar Byrne talks to Dominic Carter, group chief commercial officer at News UK, about the “story telling business” we’re all in and how the future is based on driving innovation and encouraging collaboration.Dominic describes how this year has been the toughest ever as advertising virtually disappeared for two months, but that his message to advertisers is, “being absent from the market will hold back your growth when the pandemic is over”.By focusing on audience reach, the newspaper sector has a positive growth story to tell. Driving better engagement with, and understanding of, consumers...
2020-12-1637 min
The InPublishing PodcastPaul McNameeCiar Byrne talks to Paul McNamee, editor of The Big Issue, about his early career “going where the work was”, why the triumvirate of editor, deputy editor and art director is so central to a magazine’s success, how he works to make the title “challenging and provocative” but not a “pity purchase”, his 20 ft rule for assessing front covers, some of the great guest editors he’s had (Armando Iannucci, Floella Benjamin and Mark Millar), the buzz he got coordinating Mark Hamill (aka Luke Skywalker) interviewing The Kinks' Ray and Dave Davies, the existential threat Covid posed to their street-sal...
2020-12-0954 min
The InPublishing PodcastDuncan TickellCiar Byrne talks to Duncan Tickell, chief revenue officer of Immediate Media, about why he rejoined the company after a short stint away, about Immediate’s success in diversifying its business and creating a vibrant culture, his strategies for growing direct to consumer revenues and developing other non-circulation revenue streams like affiliate and, in particular, webinars (sourdough anyone?).Duncan tells us how investment in programmatic capabilities and first party data has led to greatly increased ad yields and how ad-blockers are not the existential threat we once feared. And, he welcomes the fact that the pub...
2020-12-0234 min
The InPublishing PodcastHero BrownCiar Byrne talks to Hero Brown, founder and editor-in-chief of Muddy Stilettos, the “lifestyle platform for affluent, fun-loving women outside London”, about what prompted her to launch the site, why it tries to be “humorous and a little bit naughty” but also a “happy, positive and feel good space”.They also talk about how Muddy Stilettos, which focuses on things to do and places to see, has coped with Covid and why Hero thinks that the pandemic “might just be the making of us”. And for anyone thinking of launching their own digital business… she says that it is “utterly rel...
2020-11-2530 min
The InPublishing PodcastChristopher PhinCiar Byrne talks to Christopher Phin, head of podcasts at DC Thomson, about how this “incredibly intimate medium” allows publishers to “hyperserve” their community and why podcasts are brilliant for brand building and delivering highly engaged audiences.Chris gives us four main strategic reasons why publishers should get into podcasting along with practical advice on launching podcasts and keeping them going. He also tells us which five podcasts he’s particularly enjoying at the moment and what’s so good about them.We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5...
2020-11-1854 min
The InPublishing PodcastPeter JohnsCiar Byrne talks to Peter Johns, MD of WW Magazines (publishers of Waterways World and SelfBuild & Design), about how his training as an economist has underpinned his approach to publishing and his mantra of “test continually and measure everything”, the gradual circulation shift from newstrade to subs for his titles, the thinking behind their recent website relaunch, how Covid has turned revenue trends upside down and how, certainly in the specialist market, content will always be king.We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high s...
2020-11-1135 min
The InPublishing PodcastMark AllenCiar Byrne talks to Mark Allen, chairman of Mark Allen Group, about the three budget plans the group prepared at the start of the pandemic (“the good, the bad and the ugly”), why “cash is king” at the moment, the joys of a diverse portfolio, how to successfully integrate new acquisitions, his ambitions for the group (“we’re only half way up the mountain”), how the publishing industry “vastly under prices magazines” and how he’s personally spent much of lockdown writing a novel, the title of which was decided by polling one hundred people, and much more…(The interview was r...
2020-11-0443 min
The InPublishing PodcastTim RobinsonCiar Byrne talks to Tim Robinson, group content development director at JPIMedia, about his early days on the Bucks Herald and what the story of a downed US WW2 bomber taught him about the nature of local journalism, how his central content team is all about freeing journalists from the shackles of designing pages, the success of their data journalism team and the sterling work of their investigations unit, and, why, despite the challenges, he’s optimistic about the future of the regional press, because… “we are needed”.We would like to thank our podcasts sponsor – Acorn Web Offset...
2020-10-2844 min
The InPublishing PodcastAndrea ThompsonCiar Byrne talks to Andrea Thompson, editor-in-chief of Marie Claire, about why she chose a career in journalism, how going digital-only has transformed the title, why we all need to do more to increase diversity in media companies and much more…We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost prin...
2020-10-2128 min
The InPublishing PodcastRichard ButterworthCiar Byrne talks to Richard Butterworth, commercial director at Chemical Watch, about the B2B publisher’s successful transition from a subscriptions model to a high value membership model and the accompanying switch from being ‘product-led’ to ‘customer-value-led’. Richard describes the journey, the key milestones along the way and the lessons they learnt.We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of productio...
2020-10-1439 min
The InPublishing PodcastNicky CoxCiar Byrne talks to Nicky Cox MBE, editor-in-chief of First News, about her long standing commitment to providing children with a trustworthy source of news and to giving them a platform to discuss issues that are important to them, like climate-change. Children make up, she says, 27% of the world's people but 100% of the future, yet often struggle to be heard. Nicky talks about the 2006 launch of First News and how the title has evolved and grown since then into a multi-platform offering and teaching resource for schools.We would like to thank our podcasts sponsor – Acorn Web Of...
2020-10-0732 min
The InPublishing PodcastSam HailesCiar Byrne talks to Sam Hailes, editor of Premier Christianity magazine, about his early break at the magazine following some wise career advice from his journalism course, why he enjoys publishing a “broad church” magazine unafraid to challenge Christians, the balancing act of writing for both US and UK evangelicals, the need for journalists to focus on the positive not just the negative, his recent run-in with Google and the increasingly successful multi-platform strategy of his brand, and much more…We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine...
2020-09-3035 min
The InPublishing PodcastMatt KellyCiar Byrne talks to Matt Kelly, chief content officer at Archant, about his career break at the Bootle Times, his early years in production journalism, working with Piers Morgan at the Mirror, his current role at Archant and what its recent acquisition by Rcapital Partners means for the business. The conversation touches on the New European, the Project Neon initiative with Google and why he thinks the regional press has suffered from a self-esteem issue in the past, but also why he is so passionate about securing a commercial future for it, and much more…We would li...
2020-09-2353 min
The InPublishing PodcastIan MurrayCiar Byrne talks to Ian Murray, Executive Director of the Society of Editors, about why his school teacher thought he would be just right for journalism, what he’s most proud of from his long career in the regional press and the challenge of taking over from Bob Satchwell at the SoE, fake news, the funding challenge, press freedom and why we should all be wary of the law of unintended consequences when it comes to over-hasty legislation, and much more…(This interview was recorded on 31st July.)We would like to thank our podcasts spon...
2020-09-1652 min
The InPublishing PodcastJon BickleyCiar Byrne talks to Jon Bickley, CEO of Anthem Publishing, about his early days in circulation, heady times at rapidly expanding Future Publishing, setting up Anthem, how the company has evolved and where next for the Bath-based publisher. He also looks at the wider challenges facing the magazine sector and tells us why forging an ever-closer relationship with the reader is so important, and much more…(Paul Pettengale, one of the founders of Anthem Publishing, sadly passed away after this episode was recorded. RIP, 1971-2020.)We would like to thank our podcasts sponsor – Acorn Web Offs...
2020-09-0929 min
The InPublishing PodcastJo AdamsCiar Byrne talks to Jo Adams, Marketing Director at New Scientist, about why she chose a career in subs over one in the newstrade, the key drivers of a modern subs strategy and how 'marketing' acts as the voice of the customer in everything New Scientist does, and much more…We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acor...
2020-09-0235 min
The InPublishing PodcastSam Kinchin-SmithCiar Byrne talks to Sam Kinchin-Smith, Head of Special Projects at the London Review of Books, about what his ‘special projects’ role entails, what he thinks digital can bring to the publishing mix for a title that is likely to remain print-first, and how the LRB archive is driving exciting new content opportunities during the pandemic, and much more…We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope...
2020-07-2942 min
The InPublishing PodcastJohn BarnesCiar Byrne talks to John Barnes, Chief Digital Officer at William Reed Business Media, about his journey from editor to CDO, what it takes to succeed in digital publishing, how lockdown has sparked a wave of publishing innovation, and what he sees as the main trends and opportunities in content creation and revenue generation, and much more…We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with...
2020-07-2234 min
The InPublishing PodcastLucy BrazierCiar Byrne talks to Lucy Brazier, CEO of Marcham Publishing and publisher of Executive Secretary, about how she transformed the Executive Secretary newsletter into a global events, training and consultancy business, how social media and the close relationship she has built with readers have underpinned the brand’s growth and why she is so passionate about the future potential of the executive assistant role and much more…We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle...
2020-07-1533 min
The InPublishing PodcastHannah TaylorCiar Byrne talks to Hannah Taylor, editor and founder of independent magazine The Delicate Rébellion, about why she launched the magazine and the predominantly female arts community that runs alongside it, her passion for print and why it works for her, the challenges of being a one-woman band publishing out of a top floor flat in Edinburgh and why there's an accent above the 'e' in 'Rébellion' and much more...We would like to thank our podcasts sponsor – Atex, a software company selling solutions for media-rich industries. Their products include ‘Desk’ for content management and publishi...
2020-07-0835 min
The InPublishing PodcastCaroline LawCiar Byrne talks to Caroline Law, editor-in-chief of The Week, about her first job in publishing (at The Oldie), her early pre-internet days at The Week, how they decide which stories to put in and which to leave out, and, with The Week celebrating its 25th anniversary this year, its enduring appeal, and much more...We would like to thank our podcasts sponsor – Atex, a software company selling solutions for media-rich industries. Their products include ‘Desk’ for content management and publishing, and ‘Cross-Advertising’, a cloud-based solution providing end-to-end multi-channel advertising management.(Photo by: Jonny Ainslie)
2020-07-0130 min
The InPublishing PodcastRob AherneCiar Byrne talks to Rob Aherne, MD of Bauer Media's motorcycling portfolio, about his journey from four wheels to two, the thinking behind the launch of their successful 'Bikes Unlimited' app, how the business model for publishing is changing, how his team has responded to the challenges thrown up by the pandemic and much more...We would like to thank our podcasts sponsor – Atex, a software company selling solutions for media-rich industries. Their products include ‘Desk’ for content management and publishing, and ‘Cross-Advertising’, a cloud-based solution providing end-to-end multi-channel advertising management. Hosted on Acast. See acast...
2020-06-2432 min
The InPublishing PodcastKatie FrenchCiar Byrne talks to Katie French, editor of the Basingstoke Gazette and Andover Advertiser newspapers, about how she got into journalism, how 'local' compares to 'national', why she's made her newsroom 'digital first', the impact of Covid-19, her run-ins with the Hampshire Police and local Lib Dems, which investigative journalists she particularly admires and much more.We would like to thank our podcasts sponsor – Atex, a software company selling solutions for media-rich industries. Their products include ‘Desk’ for content management and publishing, and ‘Cross-Advertising’, a cloud-based solution providing end-to-end multi-channel advertising management. Hosted on Acast. See...
2020-06-1726 min
The InPublishing PodcastRob AttarCiar Byrne talks to Rob Attar, editor of BBC History Magazine, about his fascination in history, his career, the 20th anniversary of the magazine and how the brand has evolved over the years into a multi-platform offering, the challenges of publishing during lockdown and much more.We would like to thank our podcasts sponsor – Atex, a software company selling solutions for media-rich industries. Their products include ‘Desk’ for content management and publishing, and ‘Cross-Advertising’, a cloud-based solution providing end-to-end multi-channel advertising management. Hosted on Acast. See acast.com/privacy for more information.
2020-06-1028 min
The InPublishing PodcastIntroducing The InPublishing PodcastThe InPublishing Podcast is a new podcast series for people interested in the UK newspaper, magazine and online publishing sector. Presenter Ciar Byrne gives a brief summary of what you can expect to hear each week. Hosted on Acast. See acast.com/privacy for more information.
2020-05-2501 min