Shows
Accelerated Velocity#16: Your Instagram Posts Just Got Indexed by Google–And ChatGPT Is WatchingAs of July 2025, Instagram posts are now indexed by Google. Grace and Peter break down how brands should adjust their content strategy accordingly. Plus, a look at the other platforms showing up in search results, and signs that ChatGPT is sourcing answers from Google. The evidence is clear: social media, search engines, and LLMs are becoming increasingly intertwined. Listen to find out what this shift means and how to respond. Subscribe to our newsletter Chapters: 01:36 – Instagram Posts Now Indexed by Google 03:49 – Why B2B Should Reconsider Instagram 05:25 – ChatGPT Might Be Using...2025-08-0112 min
Accelerated Velocity#15: What’s Killing Your Email Open Rates (And How to Save Them)Poor email performance isn’t just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campaigns result in low open rates. You’ll learn how to identify deliverability issues and improve results by validating and segmenting your email list. With this step-by-step approach, your email...2025-07-2315 min
Accelerated Velocity#14: Turning AI Threats Into Wins: Brand Misinformation & Implementation PitfallsBusinesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn’t actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications generated by AI, the difficulties businesses face with secure AI implementation, and the rising trend towards custom AI solutions. Subscribe to our newsletter Visit our website Chapters 00:00 – Welcome & Episode Overview 01...2025-07-1614 min
Accelerated Velocity#13: Test Your Brand Visibility–Simple AI Search Experiments for Google, ChatGPT, Gemini, and MoreWant your brand to show up in AI search results on Google, ChatGPT, Gemini, and Claude? In this episode of Accelerated Velocity we share simple, hands-on search experiments you can run to test your current brand visibility across today’s top AI-powered discovery platforms. We’ll break down how to think like your customer at each stage of the buyer journey–awareness, consideration, and decision–and explore the types of searches people are making at each phase. You’ll learn how to identify visibility gaps and what kinds of content to create (think blogs, landing pages, and website updates) to improve...2025-07-0912 min
Accelerated Velocity#12: Big Shifts–Trusted Sources, Forums Filters & a Curveball from GoogleThis episode takes a real-time look at how Google’s AI-powered search results have evolved over the past six months, especially when it comes to what’s being cited as a “trusted source.” Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we’ll dig into the underused Forums filter in Google search–an overlooked but powerful way to uncover what communities are talking about when it comes to your industry. Subscribe to our newsletter Visit o...2025-07-0110 min
Accelerated Velocity#11: Don't Use AI Like This: Over-Reliance, Bad Data, and Lazy PromptsA recent MIT study shows ChatGPT dulls our critical thinking skills over time. From maintaining high-quality campaigns to maintaining a creative mindset, Grace and Peter dive into the harms of AI overuse in business. Plus, a look at how NOT to use AI–and what to do instead. You’ll hear tips on how to avoid inaccurate or misleading information from LLMs, write better prompts, and achieve more accurate data analysis from tools like ChatGPT’s Deep Research. Subscribe to our newsletter Visit our website Chapters 01:01 – The MIT Study: AI and Critical T...2025-06-2514 min
Accelerated Velocity#10: Pros and Cons: ChatGPT Deep Research Connectors ReviewedOn Episode 10 of Accelerated Velocity, Grace and Peter demo ChatGPT’s Deep Research Connector tool, which allows integration with apps including HubSpot, Google Drive, GitHub, Outlook, and more. After trying out a sample prompt using the ChatGPT HubSpot integration, they determined that the tool offers value in specific use cases, but might not be the go-to solution for all aspects of your marketing strategy–at least not yet. The takeaway: leveraging AI for your marketing relies on choosing the right tools, checking for sources and accuracy, and maintaining a single source of truth. Listen for a rundown on h...2025-06-1716 min
Accelerated VelocityMini-Episode: Real Talk on AI-Driven Ad ResultsA mini episode while Peter’s on the road this week. Real user feedback on Meta’s AI Ad settings, and a creative advertising AI from Pinterest. Share Your AI Stories/Experiences Email: sayhi@inboundav.com LinkedIn: Peter Malick, Grace Mathews, InboundAV Instagram: @InboundAV Facebook: @InboundAV Subscribe to our newsletter Contact us Chapters 00:00 – Intro 00:25 – Real User Experience With Meta AI Ads 01:55 – Pinterest’s More Targeted AI Strategy 03:52 – Why Specificity Matters in AI Adoption 05:16 – A Call for Listener...2025-06-1306 min
Accelerated Velocity#9: AI-Driven Ads: When Everything Is Perfect, Who Cares? This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of “perfected” (aka fully AI-optimized) content, brands will need to strive for original advertising and marketing strategies. Listen to the full episode for a deep dive into the benefits and challenges of these upcoming changes, and opportunities you can take advantage of today to enhance your ad pe...2025-06-0513 min
Accelerated Velocity#8: Disrupt or be disrupted: Increasing Competition in AIIn light of Sam Altman’s acquisition of iPhone and Apple Watch designer Jony Ive’s startup, there’s speculation about the development of new AI-powered devices that could reshape the way we communicate and engage digitally. This week’s episode of Accelerated Velocity looks at increasing competition amongst major players in AI development–from updates in the AI-powered search race to a discussion on the future of handheld devices. Visit our website Subscribe to our newsletter Chapters 00:00 - Intro 01:37 - An AEO success story 02:28 - The Importance of...2025-05-2618 min
Accelerated Velocity#7: The Wild West of AI? Using AI in an Unregulated WorldA House bill could put a 10 year ban on U.S. state-level regulations of AI. This episode of Accelerated Velocity dives into the implications of AI deregulation for both individuals and businesses. With AI being used to power more and more processes–including making critical, potentially life-altering decisions–accountability is key. Whether or not states maintain the authority to pass regulatory legislation on AI, this is a crucial reminder of the need for businesses to practice decisive and transparent AI practices. From personal steps to maintain data privacy to customer-facing AI policies, we unpack it all. Vis...2025-05-2015 min
Accelerated Velocity#6: The Podcast Guest Who Wasn't–How to Respond to a Steady Rise in AI HallucinationsAs LLMs rapidly advance in capabilities, many also seem to be developing some quirks. This episode of Accelerated Velocity explores the current rise in AI hallucinations. Grace shares a firsthand experience with ChatGPT fabricating information, Peter and Grace discuss safeguards and how to avoid risks with your favorite AI tools, and they later delve into some potential causes of this mysterious rise in these sometimes hilarious and always concerning AI mishaps. Visit our website Subscribe to our newsletter Chatbot Arena - lmarena.ai HubSpot App Marketplace - ecosystem.hubspot.com ...2025-05-1416 min
Accelerated Velocity#5: SEO Beyond Google: How LLMs impact brand visibilityIn this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn’t dead, it’s just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into new, AI-driven strategies for improving search visibility, including insights from Peter’s AI-powered SEO workshop at NAMM 2025. Visit our website Subscribe to our newsletter Chapters 00:00 - Welcome...2025-05-0714 min
Accelerated Velocity#4: When AI Overthinks—or Lies: What It Means for Your BusinessIn this episode of Accelerated Velocity, we explore advancements in AI processing, the risks of under-tested automation, and what real ethical AI use looks like in practice. First, we unpack Google’s Gemini 2.5 Flash update, which introduces reasoning control to reduce unnecessary processing. It’s a win for developers—and a potential breakthrough for energy efficiency, security, and scalability. Then, we discuss a support chatbot gone rogue, highlighting how poor implementation can quickly erode trust and damage brand experience. The episode wraps with reflections on ethical AI use as an intentional approach that impacts customer trust...2025-04-2913 min
Accelerated Velocity#3: ChatGPT’s Memory Update, Shopify’s AI Precedent, HubSpot Tools, and MoreIn Episode 3 of Accelerated Velocity, we break down the latest AI updates impacting business development. From ChatGPT’s new memory feature to changes in AI-assisted search, we explore how these shifts could impact everything from content strategy to SEO visibility. We also discuss Shopify’s bold new AI-first hiring policy and what it signals about the future of team structures and operational planning. Plus, we look at HubSpot’s latest AI feature rollout and how it compares to building more tailored, use-case-specific tools within your CRM. If you're trying to stay ahead in the evolving AI landscape, this e...2025-04-2217 min
Accelerated Velocity#2: Cut Through the Hype–Choosing the Right AI Solutions for Your BusinessIn this episode of Accelerated Velocity, we discuss the evolving landscape of AI in business development. With a constant flow of AI product releases and updates, it’s crucial to focus on viable AI solutions rather than getting distracted by the latest trends. Today’s conversation covers how to identify useful tools, streamline workflows, and build a wish list for AI implementation. We also highlight a few ways to approach AI tools that effectively address business pain points. Agent.ai: Contact us to set up an Agent.ai training day for your team. Vi...2025-04-1515 min
Accelerated Velocity#1: (Pilot) AGI and what it means for your business strategy, org chart, and customer experience.Thanks for tuning into our very first episode of the Accelerated Velocity Podcast! Today, we dive into the transformative power of AI, specifically AGI, and its implications for your business strategy, team structure, and customer experience. We explore how the rapid advancements in AI, particularly large language models, are reshaping industries and what businesses can do to stay ahead. From leveraging AI tools to enhancing workflow efficiency, we discuss practical steps for integrating AI into your business. Join us as we navigate this evolving landscape and share insights on maintaining a competitive edge through the lens of business development...2025-03-2714 min