Shows
Accelerated Velocity#22: New AI Laws + ChatGPT WINS and FAILSCalifornia has become the first state to regulate companion-based AI, targeting chatbots marketed for emotional support or mental health. While the focus is on protecting children and vulnerable users, it's also a sign of what's to come. Much like the evolution of email and browser privacy laws, businesses may soon face a patchwork of AI compliance standards across states and countries. Grace and Peter discuss what this means for businesses using AI tools, ChatGPT's recent marketing flop, and how conversational AI can actually help uncover emerging technologies that don't surface in traditional search. From regulation to discovery...
2025-11-1715 min
Accelerated Velocity#22: Micro-SaaS Part 2: Opportunities & ChallengesMicro-SaaS developers are churning out thousands of new AI-powered apps–but does this indicate a true turning point, or another fad? In this episode of Accelerated Velocity, Grace and Peter revisit the fast-moving world of these small, focused software products. This episode unpacks what's driving the Micro-SaaS boom, where consolidation might happen, and how businesses can stay strategic while experimenting with new tools It also dives into real-world examples of Micro-SaaS innovation, including platforms like Replit, Lovable, Carrd, and Bolt, exploring how these lightweight tools could integrate with CRMs like HubSpot to centralize operations and streamline workflows....
2025-10-2109 min
Accelerated Velocity#21: The Value of Human Connection in an AI-Driven WorldAI tools are helping businesses move faster than ever, but are they also driving us apart? In this episode of Accelerated Velocity, Grace and Peter explore a growing culture of avoidance fueled by AI. The conversation isn't about rejecting new technology, but about recognizing when to lean on your team, colleagues, and community. Proactive communication, collaboration, and knowing when to ask for help have always been valuable skills. Today, they're becoming true differentiators in workplaces where AI overreliance is common. You'll hear real-world examples of both the risks and opportunities AI creates, along with practical ways to...
2025-10-1013 min
Accelerated Velocity#20: Micro-SaaS: Small Products, Big ImpactIn this episode of Accelerated Velocity, we explore the fast-growing trend of Micro-SaaS products–niche software often built by solo founders or small teams. We explore what sets Micro-SaaS apart from traditional SaaS, how AI makes these rapid launches possible, and why the startup ecosystem is shifting as a result. You'll hear real-world examples, the key factors that drive growth, and why agencies, developers, and even consumers should be paying attention. Whether you're thinking about building your own product or just curious about the future of software, this bite-sized episode has insights to help you stay ahead....
2025-09-3012 min
Accelerated Velocity#19: Unpacking the biggest updates from INBOUND 2025A couple weeks ago, Peter headed to INBOUND 2025–HubSpot's annual conference and the biggest event in business development. Episode 19 of Accelerated Velocity, which we recorded during the tail end of INBOUND, covers all you need to know from the event–offering value not just to HubSpot users, but anyone who wants to keep up with the latest trends in AI and business development. 0:01 – Welcome from San Francisco 2:34 – HubSpot's AI-Centered Updates 4:15 – Marketplace, Marketing Studio & Data Hub 6:32 – Events, Noise & the Human Connection 11:17 – AI Ethics, Trends & Final Takeaways
2025-09-2014 min
Accelerated Velocity#18: ⚠️ Losing 25% Of Your Google Traffic?! AI to Blame…Websites are seeing a 25% drop in referral traffic across the board, with AI search results to blame. This episode breaks down the negative impacts of Google's AI Overview with updated tips on how to tackle these challenges. After, learn about context engineering and how you can use it effectively for beter results on GPT-5 and other LLMs. Stick around until the end for a totally irrelevant highlight on a thoroughly unsettling AI chatbot made for kids. Subscribe to our newsletter Chapters: 01:00 – Google's AI Overview & a 25% Drop in Referral Traffic 03:18 – The Future of SE...
2025-08-2918 min
Accelerated Velocity#17: Is The Future of Work Human? | Annemarie Penny on AI, Digital Twins, & Career DevelopmentRecruiting leader Annemarie Penny wants people to reframe their thinking around AI–because technology doesn't work without humans. Our first ever podcast guest shares where we are now and where we're going when it comes to AI in recruiting, hiring, and career development. Listen for expert insights on navigating AI transformation, from building a "digital twin" to protect your professional identity to following a human-first approach to innovation. Penny is the CEO & founder of the Forbes-ranked recruiting firm Dreamore. Connect with her on LinkedIn or find her pretty much anywhere else on th...
2025-08-1329 min
Accelerated Velocity#16: Your Instagram Posts Just Got Indexed by Google–And ChatGPT Is WatchingAs of July 2025, Instagram posts are now indexed by Google. Grace and Peter break down how brands should adjust their content strategy accordingly. Plus, a look at the other platforms showing up in search results, and signs that ChatGPT is sourcing answers from Google. The evidence is clear: social media, search engines, and LLMs are becoming increasingly intertwined. Listen to find out what this shift means and how to respond. Subscribe to our newsletter Chapters: 01:36 – Instagram Posts Now Indexed by Google 03:49 – Why B2B Should Reconsider Instagram 05:25 – ChatGPT Might Be Using...
2025-08-0112 min
Accelerated Velocity#15: What's Killing Your Email Open Rates (And How to Save Them)Poor email performance isn't just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campaigns result in low open rates. You'll learn how to identify deliverability issues and improve results by validating and segmenting your email list. With this step-by-step approach, your email will g...
2025-07-2315 min
Accelerated Velocity#14: Turning AI Threats Into Wins: Brand Misinformation & Implementation PitfallsBusinesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn't actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications generated by AI, the difficulties businesses face with secure AI implementation, and the rising trend towards custom AI solutions. Subscribe to our newsletter Visit our website Chapters 00:00 – Welcome & Episode Overview 01:30 – Sound...
2025-07-1614 min
Accelerated Velocity#13: Test Your Brand Visibility–Simple AI Search Experiments for Google, ChatGPT, Gemini, and MoreWant your brand to show up in AI search results on Google, ChatGPT, Gemini, and Claude? In this episode of Accelerated Velocity we share simple, hands-on search experiments you can run to test your current brand visibility across today's top AI-powered discovery platforms. We'll break down how to think like your customer at each stage of the buyer journey–awareness, consideration, and decision–and explore the types of searches people are making at each phase. You'll learn how to identify visibility gaps and what kinds of content to create (think blogs, landing pages, and website updates) to improve your chan...
2025-07-0912 min
Accelerated Velocity#12: Big Shifts–Trusted Sources, Forums Filters & a Curveball from GoogleThis episode takes a real-time look at how Google's AI-powered search results have evolved over the past six months, especially when it comes to what's being cited as a "trusted source." Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we'll dig into the underused Forums filter in Google search–an overlooked but powerful way to uncover what communities are talking about when it comes to your industry. Subscribe to our newsletter Visit our...
2025-07-0110 min
Accelerated Velocity#11: Don't Use AI Like This: Over-Reliance, Bad Data, and Lazy PromptsA recent MIT study shows ChatGPT dulls our critical thinking skills over time. From maintaining high-quality campaigns to maintaining a creative mindset, Grace and Peter dive into the harms of AI overuse in business. Plus, a look at how NOT to use AI–and what to do instead. You'll hear tips on how to avoid inaccurate or misleading information from LLMs, write better prompts, and achieve more accurate data analysis from tools like ChatGPT's Deep Research. Subscribe to our newsletter Visit our website Chapters 01:01 – The MIT Study: AI and Critical Thinking...
2025-06-2514 min
Accelerated Velocity#10: Pros and Cons: ChatGPT Deep Research Connectors ReviewedOn Episode 10 of Accelerated Velocity, Grace and Peter demo ChatGPT's Deep Research Connector tool, which allows integration with apps including HubSpot, Google Drive, GitHub, Outlook, and more. After trying out a sample prompt using the ChatGPT HubSpot integration, they determined that the tool offers value in specific use cases, but might not be the go-to solution for all aspects of your marketing strategy–at least not yet. The takeaway: leveraging AI for your marketing relies on choosing the right tools, checking for sources and accuracy, and maintaining a single source of truth. Listen for a rundown on ho...
2025-06-1716 min
Accelerated VelocityMini-Episode: Real Talk on AI-Driven Ad ResultsA mini episode while Peter's on the road this week. Real user feedback on Meta's AI Ad settings, and a creative advertising AI from Pinterest. Share Your AI Stories/Experiences Email: sayhi@inboundav.com LinkedIn: Peter Malick, Grace Mathews, InboundAV Instagram: @InboundAV Facebook: @InboundAV Subscribe to our newsletter Contact us Chapters 00:00 – Intro 00:25 – Real User Experience With Meta AI Ads 01:55 – Pinterest's More Targeted AI Strategy 03:52 – Why Specificity Matters in AI Adoption 05:16 – A Call for Listener Stori...
2025-06-1306 min
Accelerated Velocity#9: AI-Driven Ads: When Everything Is Perfect, Who Cares? This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of "perfected" (aka fully AI-optimized) content, brands will need to strive for original advertising and marketing strategies. Listen to the full episode for a deep dive into the benefits and challenges of these upcoming changes, and opportunities you can take advantage of today to enhance your a...
2025-06-0513 min
Accelerated Velocity#8: Disrupt or be disrupted: Increasing Competition in AIIn light of Sam Altman's acquisition of iPhone and Apple Watch designer Jony Ive's startup, there's speculation about the development of new AI-powered devices that could reshape the way we communicate and engage digitally. This week's episode of Accelerated Velocity looks at increasing competition amongst major players in AI development–from updates in the AI-powered search race to a discussion on the future of handheld devices. Visit our website Subscribe to our newsletter Chapters 00:00 - Intro 01:37 - An AEO success story 02:28 - The Importance of Schema Markup for s...
2025-05-2618 min
Accelerated Velocity#7: The Wild West of AI? Using AI in an Unregulated WorldA House bill could put a 10 year ban on U.S. state-level regulations of AI. This episode of Accelerated Velocity dives into the implications of AI deregulation for both individuals and businesses. With AI being used to power more and more processes–including making critical, potentially life-altering decisions–accountability is key. Whether or not states maintain the authority to pass regulatory legislation on AI, this is a crucial reminder of the need for businesses to practice decisive and transparent AI practices. From personal steps to maintain data privacy to customer-facing AI policies, we unpack it all. Vis...
2025-05-2015 min
Accelerated Velocity#6: The Podcast Guest Who Wasn't–How to Respond to a Steady Rise in AI HallucinationsAs LLMs rapidly advance in capabilities, many also seem to be developing some quirks. This episode of Accelerated Velocity explores the current rise in AI hallucinations. Grace shares a firsthand experience with ChatGPT fabricating information, Peter and Grace discuss safeguards and how to avoid risks with your favorite AI tools, and they later delve into some potential causes of this mysterious rise in these sometimes hilarious and always concerning AI mishaps. Visit our website Subscribe to our newsletter Chatbot Arena - lmarena.ai HubSpot App Marketplace - ecosystem.hubspot.com ...
2025-05-1416 min
Accelerated Velocity#5: SEO Beyond Google: How LLMs impact brand visibilityIn this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn't dead, it's just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into new, AI-driven strategies for improving search visibility, including insights from Peter's AI-powered SEO workshop at NAMM 2025. Visit our website Subscribe to our newsletter Chapters 00:00 - Welcome & introduction...
2025-05-0714 min
Accelerated Velocity#4: When AI Overthinks—or Lies: What It Means for Your BusinessIn this episode of Accelerated Velocity, we explore advancements in AI processing, the risks of under-tested automation, and what real ethical AI use looks like in practice. First, we unpack Google's Gemini 2.5 Flash update, which introduces reasoning control to reduce unnecessary processing. It's a win for developers—and a potential breakthrough for energy efficiency, security, and scalability. Then, we discuss a support chatbot gone rogue, highlighting how poor implementation can quickly erode trust and damage brand experience. The episode wraps with reflections on ethical AI use as an intentional approach that impacts customer trust and or...
2025-04-2913 min
Accelerated Velocity#3: ChatGPT's Memory Update, Shopify's AI Precedent, HubSpot Tools, and MoreIn Episode 3 of Accelerated Velocity, we break down the latest AI updates impacting business development. From ChatGPT's new memory feature to changes in AI-assisted search, we explore how these shifts could impact everything from content strategy to SEO visibility. We also discuss Shopify's bold new AI-first hiring policy and what it signals about the future of team structures and operational planning. Plus, we look at HubSpot's latest AI feature rollout and how it compares to building more tailored, use-case-specific tools within your CRM. If you're trying to stay ahead in the evolving AI landscape, this episode delivers...
2025-04-2217 min
Accelerated Velocity#2: Cut Through the Hype–Choosing the Right AI Solutions for Your BusinessIn this episode of Accelerated Velocity, we discuss the evolving landscape of AI in business development. With a constant flow of AI product releases and updates, it's crucial to focus on viable AI solutions rather than getting distracted by the latest trends. Today's conversation covers how to identify useful tools, streamline workflows, and build a wish list for AI implementation. We also highlight a few ways to approach AI tools that effectively address business pain points. Agent.ai: Contact us to set up an Agent.ai training day for your team. Visit o...
2025-04-1515 min
Accelerated Velocity#1: (Pilot) AGI and what it means for your business strategy, org chart, and customer experience.Thanks for tuning into our very first episode of the Accelerated Velocity Podcast! Today, we dive into the transformative power of AI, specifically AGI, and its implications for your business strategy, team structure, and customer experience. We explore how the rapid advancements in AI, particularly large language models, are reshaping industries and what businesses can do to stay ahead. From leveraging AI tools to enhancing workflow efficiency, we discuss practical steps for integrating AI into your business. Join us as we navigate this evolving landscape and share insights on maintaining a competitive edge through the lens of business development...
2025-03-2714 min