Inbox Insight - Podcast Details

Shows

Inbox Research Entrevista CEO | Cumplimos 20 años¡Celebramos 20 años de innovación y tecnología en Inbox Research! 🎉 En este episodio especial, Javier Vázquez Coria, Director General, comparte la trayectoria de la empresa, los retos superados, y las claves detrás de del éxito de las personas que conforman e hicieron parte de Inbox. Descubre cómo nos hemos convertido en un referente en la industria, fusionando creatividad, tecnología y visión estratégica para transformar negocios y vidas. 📌 No te lo pierdas: Aprende de la experiencia y visión de un líde...

2024-11-1529 min

Inbox #16 Inbox vs. Insider: Kdo vyhraje volby v USA? Co říkáme na zahájení OH? A co může za malou porodnost v ČR?Odkaz na celý díl Inbox je konečně genderově vyvážený a dokázali jsme to i bez kvót! V aktuálním dílu se k nám připojili kluci z Insider podcastu - Tomáš a Michal. A společně s nimi jsme rozebrali vše důležité, co se za poslední dobu událo. Kdo má po odstoupení Joe Bidena největší šanci vyhrát prezidentské volby v USA? Může Kamala Harris porazit Trumpa? „Rozhodně to bude mít Trump těžší, ale stále si myslím, že vyhraje,“ řekl Michal Půr. Co Michalovi a Tomášov...

2024-07-3123 min

Inbox Inbox - podcast, ve kterém i váš hlas dostane prostorAhoj já jsem Zuzeta a představuji vám svůj Inbox. Podcast, který nabízí otevřenou platformu pro diskuzi o tématech, která hýbou společností. Podcast pro lidi, kteří chtějí vědět víc, ale také pro ty, kteří se v aktuálním dění chtějí zorientovat.

2024-01-2200 min

Everything Email Marketing Microsoft Inboxes to Start Rejecting Emails that Fail DMARC (Season 3 Episode 3)Microsoft will start honoring p=reject DMARC policies for incoming email which does not pass a DMARC check when the associated DMARC record designates a policy of p=reject. This affects inbound messages at Microsoft Outlook email addresses, Microsoft Hotmail email addresses, Microsoft Live email addresses, and MSN email addresses. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/microsoft-inbox-properties-to-start-honoring-p-reject-dmarc/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability i...

2023-03-3103 min

INBOX INBOX by CHIVAS avec DAREAL - Episode 5C’est ton boy #Dareal une fois de plus dans #inbox . Où était-il passé ? Pourquoi ce silence ? Que s'est il passé dans sa carrière pour observer une aussi longue trêve? Que prépare t il ? Il en est où avec sa carrière ? Quel est son état d’esprit ? Il s'exprime et se raconte face à PATRICIA KEYI autour d'un verre de #chivasregal il ne s’agit que de ça ! ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/IN

2023-02-1624 min

INBOX INBOX avec ISIS KINGUE - Episode 4Camerounaise d’origine, c’est en cote d'ivoire que la carrière d’ #ISISKingue trouvera un écho favorable. Cela n’a guère été facile pour celle qui a été coincée à Babi malgré elle lors du #Masa alors que le pays venait de fermer ses frontières à cause de la #Covid-19 … Elle nous parle de ses déboires dans la box ******* Suivre INBOX Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237

2023-02-1622 min

INBOX INBOX avec ANG - Episode 2Nous ouvrons la saison 2 d'INBOX avec le king du sampling ANG...C'est un artiste camerounais qui joue des deux pieds...Il rap et produit des musiques pour lui et pour d'autres d'artistes du continent et de l'occident. De passage au cameroun en début d'année 2023 il a fait un tour dans la box pour nous parler de lui de sa carriere et de ses parspectives avenirs ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237

2023-02-1624 min

INBOX INBOX avec KOPPO - Partie 2 - Episode 44Au sommaire d'Inbox, la deuxième partie de notre entretien avec #koppo portant sur ses clashes sur les réseaux sociaux et sa personnalité. Attention il peut être très trash dans ses propos…C’est chaud Lannonce de l’album #genesis de #Ko_c fait des émules sur la toile. La date est connue…On en parle dans le A1 Le Douala musique art festival #DOMAF annonce déjà les couleurs avec des éléments visuels qui donnent le ton de ce qui vous attend entre le 10 et le 13 novembre proch...

2023-02-1626 min

INBOX INBOX SPECIAL LA ZONE BY DOMAF - Episode 40Les 24 et 25 septembre 2022, Yde a été la capitale des cultures urbaines de l'Afrique francophone à travers la première édition du festival LA ZONE by DOMAF organisé avec la collaboration de l'institut Français, sur l'avenue kennedy, l'avenue la plus peuplée de la ville de yde. INBOX à travers ce DOC revient sur les temps forts qui ont marqué les esprits... ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237

2023-02-1623 min

INBOX INBOX avec MAXTOR - Episode 23MAXTOR est un artiste complet (Producteur de son, Rappeur, videaste), aux morceaux lourd à faire délirer la foule...Hélas il n'a pas la reconnaissance du public...Pourquoi? On en parle inbox! ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237

2023-02-1621 min

INBOX INBOX avec ERIC AKAM - Episode 14ERIC AKAM fait son retour INBOX . On parle de son regard sur les hypes actuelles et un focus sur son premier film documentaire intitulé #toutlordukwatt qui fait la part belle à l'énergie créative des ghettos de Yaounde à travers le #mbole237 . Il s'agit ici d'une rétrospective honnête, sans filtre. Le chaka bulu se livre dans ce format intimiste, sa vision d'une génération bénie ou maudite. On est #INBOX ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter:

2023-02-1620 min

INBOX INBOX avec KASTRA - Episode 12Nous recevons 226 kastra de streetberry, Longtime qu’on ne l’avait pas vu ! Qu’est-ce qu’il devient ? Où était il passé ? Qu’est-ce qu’il prépare ? Vous en saurez davantage INBOX ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237

2023-02-1621 min

INBOX INBOX avec JOVI Mboko PART 1 - Episode 11Pour un artiste comme JOVI qui n'accorde pas beaucoup d'interviews aux médias, nous sommes entrés dans son inbox et nous lui avons posé des questions et il nous a répondu sans filtres...Attention c'est chaud bouillant!!! ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237

2023-02-1622 min

INBOX INBOX avec SINGERIE STUDIO - Episode 8Nous parlons d’image avec des architectes de l’image, ceux qui la polissent et vous donnent fier allure … Singerie Studio (Philippe & Cedric) est dans INBOX,,, ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237

2023-02-1626 min

INBOX INBOX avec SINGERIE STUDIO - Episode 8Nous parlons d’image avec des architectes de l’image, ceux qui la polissent et vous donnent fier allure … Singerie Studio (Philippe & Cedric) est dans INBOX,,,*******Suivre FIDJILFacebook: https://www.facebook.com/fidjilomanie">https://www.facebook.com/fidjilomanieInstagram: https://www.instagram.com/fidjilomani... "> https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237">https://twitter.com/INBOX_237

2023-02-1626 min

INBOX INBOX avec DUC Z - Episode 6 Nous sommes dans l'inbox de ducz le king du rnb kamer qui s'exprime sans filtre... ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237 Idée originale de Fidjil Production: ABY PROD Coproduction: Regn, Parazit Prod Distribution: Parazit Music

2023-02-1627 min

INBOX INBOX avec STYFLER 90 - Episode 2Immersion dans l'inbox de ce jeune et talentueux rappeur camerounais à découvrir et à suivre… (Sa carrière, sa vie, ses rêves, ses difficultés, ses projets...) ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie instagram: https://www.instagram.com/fidjilomani... twitter: https://twitter.com/INBOX_237 Idée originale de Fidjil Production: ABY PROD Coproduction: Regn, Parazit Prod Distribution: Parazit Music

2023-02-1522 min

INBOX INBOX avec FRANKY P - Episode 3Nous sommes dans l'Inbox de FRANKY P qui s'exprime sans filtre au sujet de STANLEY ENOW- JOVI- KASTRA etc... ******* Suivre FIDJIL Facebook: https://www.facebook.com/fidjilomanie Instagram: https://www.instagram.com/fidjilomani... Twitter: https://twitter.com/INBOX_237 Idée originale de Fidjil Production: ABY PROD Coproduction: Regn, Parazit Prod Distribution: Parazit Music

2023-01-2819 min

Everything Email Marketing This One-Click Unsubscribe Law is the #1 Email Law that People Get Horribly Wrong (Episode 1)The one-click unsubscribe law (sometimes referred to as the “one-step unsubscribe rule”) is part of CAN-SPAM. The CAN-SPAM unsubscribe rules include that a recipient be able to effectuate their opt-out with a one-click unsubscribe, whether that is by replying to the email or by visiting a single web page. The one-click unsubscribe law is part of our Federal law, and so applies to any and all mailing lists and mailing list email. In this episode we walk you through the requirements, and how to not be in violation of this very clear law. Prefer to read it? You c...

2023-01-0904 min

Everything Email Marketing Spam Complaints = Getting Junkfoldered and Maybe Even Blocked (Co-reg Makes it Even Worse) (Season 2 Episode 79)You’d think that by now people would understand that spam complaints impact your deliverability, both to the inbox and, ultimately, even to the inbox provider themselves. Yet we regularly get questions and comments, both in the course of our business day, and in casual conversation, which make clear that there is something that people just aren’t grokking, so here it is, put as plainly and clearly as we can put it: If you get too many spam complaints your email is going to start going to the junk folder and may eventually be blocked. Prefer to r...

2022-11-1504 min

Everything Email Marketing Why Spam Filters are an Email Sender's Friend (Season 2 Episode 74)Many email senders rage against the machine – the spam filtering machine, that is, and specifically spam filters for email. And it’s easy to understand why: legitimate email getting caught and misidentified as spam, also known as false positives, can play all sorts of havoc for an email sender. But consider this: what would the email world look like if the email receivers (ISPs and inbox providers) didn’t use spam filters? Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-spam-filters-are-your-friends/ The Everything Email Marketing blogcast is prov...

2022-11-0402 min

Everything Email Marketing Loyal Subscriber Dropped For Failing to View Images (Season 2 Episode 73)We’ve talked before about things that can artificially suppress open rates, and the dangers inherent in not being aware of the issues. And of course we’ve talked about the importance of continuing to monitor your open rates, even after iOS 15, because hey, the inbox providers continue to monitor them. Now we’re going to share with you a real-life story about how a business gave a loyal subscriber the boot because that subscriber was reading email without loading images, and so the business assumed they were inactive. Don’t make this mistake. Prefer to read it inste...

2022-11-0203 min

Everything Email Marketing Having a Sense of Entitlement Will Not Help Your Email Get Delivered (Season 2 Episode 72)Every once in a while a sender comes to us with a sense of entitlement, or even righteous indignation, about how this inbox provider or that ISP should, or must, or even has to, accept their email. Whether because it’s “requested” or opt-in or because it “complies with CAN-SPAM”, the sender gets all in our face about how a given ISP has a responsibility, and a duty, and an obligation to accept their email. Sometimes they even rant that it’s required by {CAN-SPAM| tort law | the 1st Amendment | insert your favorite rant here}. Prefer to read it inst...

2022-11-0202 min

Everything Email Marketing 3 Things That Can Artificially Suppress Your Email Open Rates (Season 2 Episode 71)We’re always thinking about ways that we can boost our customers’ deliverability and email reputation to previously unheard of heights. And, as we’ve mentioned recently, open rates are still important, not withstanding what some might say. That’s because ISPs and inbox providers still look at your open rates to see if people are really interested in receiving and reading your email. As ESP MailChimp puts it, “Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject li...

2022-10-2804 min

Everything Email Marketing Retailers: Why You Need to Ask Before Adding a Customer to Your B2C Email Marketing List (Season 2 Episode 52)Do you need to get consent from your customers before adding them to your B2C email marketing list? Building your B2C email list with consent is very important to your bottom line. (B2C stands for “business to consumer” or “business to customer”.) There are many examples of when you can do something, but perhaps shouldn’t, and nowhere is this more evident than in what is permitted by the CAN-SPAM Federal email marketing law. For the purposes of this article in particular we are going to be talking about adding a customer’s email address to your marketi...

2022-09-2904 min

Everything Email Marketing DMARC Email Authentication and How to Set Up a DMARC Policy and DMARC Record (Season 2 Episode 51)Do you know what your DMARC policy is, or if you even have a DMARC record? Of the authentication mechanisms (DMARC, SPF, DKIM) SPF and DKIM are important resources to authenticate different aspects of your email flow, but it’s important to have a DMARC record stating your DMARC policy as well. This is because your DMARC policy (contained in your DMARC record which is a text record within your DNS records) tells email receivers what they should do with email that claims to be from you but that fails SPF and/or DKIM. Prefer to read it...

2022-09-2706 min

Everything Email Marketing 3 Reasons to Not Use a NoReply Email Address in Your EmailDo not use a noreply email address in the email you send out; just don’t do it. Don’t send out email with a noreply email address as the ‘from’ email address, don’t send out email from an address that can’t accept replies, just don’t go near any type of noreply email address at all. Here’s why. Besides being the opposite of best practices, think about what happens if you reply to a noreply email. When someone to whom you send email doesn’t notice the noreply email address from which you sent the email, they will r...

2022-09-2705 min

Everything Email Marketing DKIM: The Most Confusing of the 3 Authentication Mechanisms Explained in Plain English (Season 2 Episode 49)Of the current email authentication mechanisms, SPF, DKIM, and DMARC, DKIM seems to be the most confusing for people (this is why we offer a human-powered DKIM checker, contact us for a free DKIM check). What is a DKIM selector? What are the DKIM tags? How does one create a DKIM record? Is there a good DKIM record generator? Here is a plain English explanation of DKIM, and a breakdown of the anatomy of a DKIM record. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/dkim-explained-how-to-set-up-and-use-domainkeys-identified-mail-effectively/ T...

2022-09-2607 min

Everything Email Marketing What Those SMTP Error Codes Mean and Why You Should Care (Season 2 Episode 48)SMTP codes can be so confusing, especially those SMTP response codes and SMTP error codes like the dreaded SMTP error 550. These are often returned in bounced email, such as “550 Requested action not taken: mailbox unavailable” or “550 5 2 1 mail from refused spam site.” They are in response to SMTP commands that have ‘gone wrong’ between your email server that sent the email, and the receiving email server that is unable to deliver it (or refuses to deliver it) for some reason. But what exactly do they mean? Why should you care and what should you do? And why do we say that SMTP er...

2022-09-2207 min

Everything Email Marketing Which Copyright Date Should You Use on a Website? Odds are Good That You Have it Wrong (Season 2 Episode 47)“Which copyright date should be on a website?” someone asked us recently. People are often confused about which date they should use as their copyright date on a website. In fact, a whole lot of sites have the wrong copyright date on their website. As an Internet policy institute, and because our CEO is an Internet policy lawyer, we often get questions unrelated to our core offering of email sender certification and deliverability services, and we are happy to answer them if we can. The answer to this one is actually really easy, and will make perfect sense to you...

2022-09-2204 min

Everything Email Marketing Which Really is Better: Plain Text Email vs HTML? The Answer May Surprise You (Season 2 Episode 46)You may be surprised to learn who comes out the winner in the plain text email vs HTML match. Whether you go plain text email or HTML can impact many things, including deliverability and engagement, which of course are the most important rates for your email campaigns. Digital marketing solutions provider Vendasta actually conducted research on which gets not just better deliverability, but better traction in terms of response when it comes to HTML vs plain text emails, and what they found may seem counter-intuitive. (In case you’re not sure whether the email you are sending is HTML em...

2022-09-2106 min

Everything Email Marketing The 6 Steps to a Successful Re-Engagement Campaign (Includes Case Study) (Season 2 Episode 45)If you are looking for re-engagement campaign examples, look no further. Properly conducting an email re-engagement campaign, and following re-engagement campaign best practices, is critical to your email deliverability. One misstep and all of your email can start going to the spam folder, if not being outright blocked as “spam”. In our knowledge article about How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble we highlight six points that are key to conducting an effective re-engagement campaign. These include removing non-openers, making sure your that authentication is set up correctly, minimal formatting, compelling subj...

2022-09-2009 min

Everything Email Marketing Placing Advertising in Email Confirmation Messages Can Get You into Trouble (Season 2 Episode 44)Email address confirmation messages are those messages that email senders who use best practices send to people who sign up for their mailing lists. The purpose of the email confirmation message is to confirm that the person actually wants to be on, and consents to being put on, your mailing list before they get added to the mailing list. The problem is, some email senders see confirmation messages as a place to slip in a little advertising. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/email-confirmation-messages-are-not-the-place-for-advertising/ T...

2022-09-1702 min

Everything Email Marketing How to Reduce Spam Email: Remove Your Personal Information from the Internet at Places Like Crunchbase, Zoominfo, & Apollo.io (Season 2 Episode 43)The best spam email blocker is not getting spammed in the first place. Here’s how to prevent spam email (or at least reduce the amount of spam you are getting) by removing your personal information from the Internet. You may already know this, but here in the United States, where the privacy laws are so lax, it’s perfectly legal for a company to scrape all of your contact information and then sell access to it. ZoomInfo, Spokeo, Crunchbase, Apollo.io, and RocketReach all do this, as do many others. And removing your data from those databases can help...

2022-09-1607 min

Everything Email Marketing Gmail “Skip the Spam Filter” Program for Political Campaigns Opens for Business (Season 2 Episode 42)Google’s Gmail Verified Sender Pilot Program for political campaigns is up and running, and political campaigns can now apply to be part of Google’s program which allows certified and verified political campaign email to bypass the spam filter and be delivered directly to Gmail users’ inboxes, but only once unless the user doesn’t click on the big red “I don’t want this” message that will accompany it. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/gmail-verified-sender-pilot-program-for-political-campaigns-opens-for-business/ The Everything Email Marketing blogcast is provided by Get...

2022-09-1505 min

Everything Email Marketing Why Email Open Rates are Still Important (Season 2 Episode 41)Do you have any idea what your open rates are for your mailings? If your answer is “no”, well, you should, and we’re going to tell you why. If your answer is “what’s an open rate?”, then, well, you probably have bigger problems than just not knowing what an open rate is, let alone what yours are. Either way, you could be (in fact likely are) having serious email deliverability problems, and not even know it. (And yes, you still need to monitor your open rates even after iOS 15.) Prefer to read it instead of listen to it...

2022-09-1405 min

Everything Email Marketing Why Email Open Rates Are Still Important in a Post iOS 15 World (Season 2 Episode 40)After iOS 15 email marketing was changed forever, and email open rates are no longer important, right? Wrong. Since the moment that iOS 15 was a gleam in Tim Cook’s eye, self-styled email marketing experts began advising that you could start ignoring open rates because, and we quote, “they are no longer accurate” and “they are artificially inflated by iOS 15.” To paraphrase a beloved children’s story, this is terrible, horrible, no good, very bad advice. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/email-open-rates-are-still-important-after-ios-15/ The Everything Email Marketi...

2022-09-1006 min

Everything Email Marketing Why You Need to be Doing Your Own Email Delivery Monitoring (Season 2 Episode 39)Are you doing email delivery monitoring? We sure hope so, because inbox delivery monitoring is one of two critical ways to keep your finger on the pulse of your email campaigns (the other is tracking your open rates and click-through rates, which is another discussion for another day). Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/all-about-email-delivery-monitoring/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can h...

2022-09-0903 min

Everything Email Marketing SMS Marketing Best Practices and Laws You Must Follow (Season 2 Episode 38)SMS marketing, also known as mobile marketing or text message marketing, is really popular, and so we get a lot of questions about SMS marketing best practices and SMS marketing law. These are really important questions, because the laws around SMS marketing are very strict, and very clear, and allow someone that you message to sue you directly. This is also why you have to be really careful when selecting SMS marketing platforms and SMS marketing services, and why you have to be sure you are working with an SMS marketing service that helps you adhere to the law.

2022-09-0805 min

Everything Email Marketing How to Get Whitelisted: Email Whitelists, Whitelisting, and Certification 101 (Season 2 Episode 37)Confused about what is an email whitelist, what is email whitelisting, what is email certification, and how to get whitelisted or certified? Email marketers and businesses spend time, energy, and money creating great email content and campaigns to inform customers and subscribers about products, services, and other information. This is a valuable way to connect with customers and subscribers when done right. But how many of those emails that you are sending are actually being delivered to the inbox, and how many are going to the spam folder where they are never seen? If you’re concerned about this (and...

2022-09-0304 min

Everything Email Marketing What is Email Authentication SPF, DKIM, and DMARC and Why It's Important Explained in Plain English (Season 2 Episode 36)If you are asking “What is SPF?” or “What is DKIM?” or “What is DMARC”, or generally “What is email authentication” and “Why do I need it”, well, you are far from alone. There is a lot of confusion around email authentication, so here is a plain English, simple explanation of what each email authentication is, and what it does. First, SPF stands for Sender Policy Framework, DKIM stands for DomainKeys Identified Mail, and DMARC stands for Domain-based Message Authentication, Reporting and Conformance. But, in the immortal words of the movie Airplane, that’s not important right now. What is important...

2022-09-0205 min

Everything Email Marketing Here's How to Stay Out of the Gmail Promotions Tab (Season 2 Episode 35)People spend a lot of time worrying about how to keep their email from going to the Gmail promotions folder (technically the Gmail promotions tab), and how to get their Gmail promotions to the inbox. So what we are about to tell you may surprise you: Google and Gmail actually think that they are doing you a favor by putting your email in the Promotions tab and, similarly, they think that they are doing their users (the people you are sending your email to) a favor by putting your email in the promotions tab. Prefer to read...

2022-09-0108 min

Everything Email Marketing 2 Ways that Email Disclaimer Language Can Hurt Your Deliverability (Season 2 Episode 34)Disclaimers. Whether in email, print marketing, or contracts, who reads them? We’ll tell you who reads email disclaimer language: spam filters. Email senders often put disclaimer language at the bottom of an email saying something like “You are receiving this email because you opted in and requested to receive it.” Of course how often do you think a user sees a message that starts with “You have received this message because” and thinks “Oh! That’s right, I did ask for this, so I won’t mark it as spam!”? Less often than you might hope. Prefer to read it...

2022-08-3003 min

Everything Email Marketing Your Ratio of Text to Images in Email Marketing Can Hurt Your Deliverability (Season 2 Episode 33)One of the things that spam filters look at is the ratio of text to images in email marketing. Did you know that? While it’s easy to embed images in email, it’s not always to your advantage. If you’ve ever gotten one of those spam messages which has a big old image, and only a little text, or perhaps even one of those spam messages where the text is embedded in an image, you can understand the reason for this. It’s because spammers likes to send messages with images and little text – because of course the spam f...

2022-08-3002 min

Everything Email Marketing How do People Respond to You Personalizing Email Subject Lines? Survey Says... (Season 2 Episode 32)Conventional wisdom says that personalizing email subject lines in email marketing and other commercial email, such as putting someone’s first name in the subject line by using tags or other automations, increases the open rate for that email marketing. n fact, if you do a web search, such as in Google, for “email personalization open rates”, you will find over 16million results, most of which tell you that personalizing email subject lines in your email marketing will boost your open rate. That may have been true some years ago, but not necessarily so much now. Prefer to rea...

2022-08-2603 min

Everything Email Marketing Never Send Mass Mailings Before Warming Up an IP Address: A Story in 3 Parts (Season 2 Episode 31)You should never send mass or bulk email through a new IP address before you warm up that new IP address. Warming up an IP address is a critical step towards not only having good deliverability, but also to making sure that your email isn’t tagged as spam, or blocked. To illustrate the importance of warming up an IP address, we’re going to tell you a story. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-you-should-never-send-mass-mailings-through-a-brand-new-ip-address/ The Everything Email Marketing blogcast is provided by Get t...

2022-08-2503 min

Everything Email Marketing 3 Ways that Email Personalization in Subject Lines May Hurt Your Email Deliverability (Season 2 Episode 30)Email personalization (i.e. personalizing email subjects and greetings) has become a widely used practice in email marketing. So it always surprises people to hear that personalizing email can actually hurt your email deliverability if not done well and carefully. Most mailing software these days will allow you to personalize email by putting someone’s name in the subject line and salutation, and, not surprisingly, most commercial emailers take advantage of this. After all, using the recipient’s name when addressing them seems like it should be a really good idea. Prefer to read it instead of list...

2022-08-2504 min

Everything Email Marketing Why, Where, and How to Get a Dedicated IP Address and Why We Recommend It (Season 2 Episode 29)We are often asked “Do I really need a dedicated IP address?” and also how to get a dedicated IP address. So just what is a dedicated IP address, and why should you have one? In the context of email sending and email marketing, a dedicated IP address means an IP address through which you and only you send email. It means that nobody else can send email out from that IP address, just you. On the other hand, a “shared IP address” means that you are not the only one who is sending email out through the shared IP addre...

2022-08-2305 min

Everything Email Marketing The Answer to Where Can I Buy or Find Free Email Lists for Marketing? (Season 2 Episode 28)We are often asked “Where can I buy email lists?” or “Where are free email lists for marketing?” and the answer is “all sorts of places”. But the correct question is “Can I use a list of email addresses that I purchased or otherwise acquired?” and the answer is “No”, not even if it is a targeted list of email addresses. Now, to be more precise, of course you can use it, we mean you can physically load that list of email addresses into your sending platform and press “send”. But it will get you into a world of hurt, deliverability-wis...

2022-08-2203 min

Everything Email Marketing What Does Opt-In Mean? An Explanation of Email Opt-In Definitions and Spam (Season 2 Episode 27)We talk a lot about email opt-in here, and you may be wondering “what does opt-in mean?” If you are not sure about the exact definitions of the various levels of opt-in when it comes to building email marketing lists or other types of email lists, or the definition of spam, here is a quick review of what each of them mean. Because there is some confusion about what each of them means, especially where one method of list-building may have more than one name, we’ve created this resource explaining the generally accepted definitions of Double Opt-In, Confirmed Opt-In...

2022-08-1904 min

Everything Email Marketing Why It's Important to be Truthful in Email Marketing (Season 2 Episode 26)Email marketing is a great way to reach your audience and customers. But when using email in marketing it’s also really easy to exaggerate, or even lie. The best email marketing never exaggerates, in fact it’s a great example of a place you should underpromise and overdeliver. The problem for email marketers and email marketing is that they may have quotas they are trying to meet, or a performance review coming up, and so are pushing the envelope a bit and overpromising. But there may also be another factor at hand: People find it much easier to lie...

2022-08-1802 min

Everything Email Marketing Email Reputation Can be More Important than Being on an Email Whitelist (Season 2 Episode 25)Many of our customers come to us concerned about one thing above all else: getting on an email whitelist. However having a good email reputation is actually much more important. But lots of people still talk about trying to get whitelisted, and they are looking for information about how to get on an email whitelist. And indeed, getting whitelisted used to be the holy grail of email deliverability. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-you-should-care-more-about-email-reputation-than-whitelisting/ The Everything Email Marketing blogcast is provided by Get t...

2022-08-1802 min

Everything Email Marketing Looks Really Do Matter If You Want to Improve Email Deliverability (Season 2 Episode 24)If you want to improve email deliverability it’s important not to neglect how your email looks, including the formatting! We’ve talked more than once here about how not just your content, but even the formatting of your content, can make a big difference to your email deliverability. It can either improve email deliverability, or it can hinder it. It’s something on which we cannot put too fine a point, as some people just don’t get it, others don’t believe it, and still others feel that it shouldn’t matter, gosh darnnit, especially if their list buildin...

2022-08-1603 min

Everything Email Marketing ISPs Do Not Have to Accept and Deliver Your Email Even If It Isn't Spam (Season 2 Episode 23)ISPs are allowed to bounce your email for any reason, or even no reason at all. We’ve touched on this briefly before, but we think that it’s time to make it crystal clear: ISPs do not have to accept and deliver your email. Or any email. Including, yes, again, YOUR email. Even if your email is double confirmed opt-in with a cherry on top, an ISP is under no obligation to accept or deliver your email. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/isps-do-not-have-to-accept-your-email-even-if-it-isnt-spam/ The...

2022-08-1603 min

Everything Email Marketing Why You Shouldn't Include Attachments in Email Unless the Person is Expecting It (Season 2 Episode 22)Including attachments in email without first communicating to the recipient that you will be doing so can really get your email into trouble. This is true for all types of email, including transactional email, one to one email, email marketing, and other bulk email. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/why-you-shouldnt-include-attachments-in-email-without-asking-first/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to t...

2022-08-1203 min

Everything Email Marketing Not All Double or Confirmed Opt-in Requires a Confirmation Email (Season 2 Episode 21)The title of this article, “Not all double- or confirmed opt-in requires a confirmation email” may seem at first like an oxymoron. But it’s not. At its most basic, double or confirmed opt-in means that after someone requests to be put on your mailing list, you check with them and essentially ask “are you sure? Did you really mean to subscribe to this mailing list? Do I really have your permission to add your email address to my list?” Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/no...

2022-08-1103 min

Everything Email Marketing Email Best Practices Should Not Be Confused With Email "Common Practices" (Season 2 Episode 20)It’s important not to confuse email marketing best practices, and email best practices in general, with email “common practices”. In fact, this can be a very dangerous, slippery slope on which to pin your email deliverability and indeed your email reputation. In fact at one point in time there was a meme going around suggesting exactly that, that it’s “important to follow email marketing common practices.” No, no, NO! To suggest that best practices aren’t really best practices, but only ‘common practices’, reduces them to “not necessarily required” practices. Prefer to read it instead of listen to i...

2022-08-1003 min

Everything Email Marketing Study Finds That 75% of Unsubscribes Due to Frequency and Relevancy Issues (Season 2 Episode 19)It’s always nice when an independent third-party study substantiates what we’ve been saying all along. In this case, a study by Harris Interactive on behalf of Merkle (the database marketing people) has found that between 73 to 75% of people hit “unsubscribe” because either they feel that they are getting email from you too often, or that it is not relevant, or both. Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/study-finds-that-75-of-unsubscribes-due-to-frequency-and-relevancy-issues/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP Sur...

2022-08-1002 min

Everything Email Marketing The Benefits of ROI for COI (Return on Investment for Confirmed Opt-in) (Season 2, Episode 19)What is the ROI for COI (the return on investment for confirmed opt-in)? Many email senders are reluctant to move existing lists to a confirmed opt-in (sometimes called “double opt-in”) model for fear of losing many of their existing users, and reducing the size of their mailing lists. When called upon to confirm or reconfirm a mailing list – say, for example, when moving their mailing list to a new email service provider (ESP) – they balk, and will even go to a second tier ESP that doesn’t require reconfirmation. Prefer to read it instead of listen to it? Do th...

2022-08-0903 min

Everything Email Marketing Does the TCPA and Do Not Call List Apply to Text Messages? How About Political SMS Messages? Yes to Both! (Season 2, Episode 18)Here are the answers to the two most common questions we get about the law which allows you stop spam text messages being sent by an SMS spammer by making the SMS spammer pay you. This is your right under Federal law, specifically the TCPA (TCPA stands for the Telephone Consumer Protection Act). SMS marketing has become the darling of the marketing community, but if you haven’t consented to receive their marketing text messages, and if your mobile number is on the Federal Do Not Call list, they are violating Federal law (the TCPA). Prefer to re...

2022-08-0305 min

Everything Email Marketing Do You Want Political Email to Bypass Spam Filters and Go Directly to Your Inbox? Congress Does. Here's What to Do. (Season 2, Episode 17)Political campaign email would get a free pass to your inbox, and not be allowed to be run through spam filters, if new legislation introduced by Republicans in both the U.S. House and Senate is passed. Named the Political BIAS Emails Act of 2022 (BIAS is short for “Bias In Algorithm Sorting”), a/k/a HR 8160 and SB 4409, the new law would require that email receiving systems such as Gmail, Outlook, Yahoo, and all the others, deliver political campaign email directly to your inbox, and they would be expressly forbidden to run it through their spam filters at all.

2022-08-0305 min

Everything Email Marketing Google's Plan to Let Political Email Bypass the Spam Filter: Interview with Anne P. Mitchell Esq. on KSRO with Michelle Marques and Larry Olson (Season 2, Episode 16)Google has asked the Federal Election Commission to weigh in on Google's plan to let political email, and specifically political campaign email, bypass all spam filtering and be delivered directly to the inbox of Google's Gmail users. Email law & policy attorney and ISIPP Get to the Inbox CEO Anne P. Mitchell is interviewed by California radio station KSRO's Michelle Masques and Larry Olson. The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the i...

2022-07-2808 min

Everything Email Marketing The Top 3 Things That Can Cause Low Open Rates For a Mailing List (Season 2, Episode 15)Just what is a good open rate average, and is there an open rate formula? In our world we talk a lot about open rates, and why it’s so important to track them (you can read more about the importance of tracking open rates here). While open rate averages vary widely across industries, senders, ESPs, and ISPs, and there is no real open rate formula, a very general rule of thumb is that inbox providers and ISPs like to see a consistent 20% or better open rate in order to keep putting the email that you send flowing into th...

2022-07-2304 min

Everything Email Marketing Remember to Add Email Deliverability Test Accounts to Your Mailing Lists (Season 2, Episode 14)One of the most important things that you can do to ensure good email deliverability is to add email deliverability test accounts to your mailing list. Fortunately, adding deliverability test accounts is also one of the easiest things that you can do! You should do this by creating one or more test accounts with each of the major free webmail hosts, such as Gmail, Hotmail and Yahoo. You can do this by using your “company name” as your standard email deliverability test account name. Prefer to read it instead of listen to it? Do that here: https://www.i...

2022-07-2103 min

Everything Email Marketing Little Known Self-Help Email Deliverability Checks to Improve Email Deliverability (Season 2, Episode 13)We are often asked how we can be so much lower cost an alternative to Validity, and it’s because we do things like giving you email deliverability check information that you can do yourself to improve email deliverability, instead of charging you a bunch to do it for you. Actually today we’re going to give you two email deliverability self-help tips. One of these is actually super-easy and seems obvious, yet we regularly get a surprised look from customers when we ask them whether they have done it already. Prefer to read it instead of list...

2022-07-2104 min

Everything Email Marketing Let's Play "Can I Use This List?" (Season 2, Episode 12)Let’s play a game that we like to call “Can I Use This List?” or “Can I Put This Email Address on My List?”. Here are fifteen scenarios in which someone may come across or into possession of somebody’s email address, or a mailing list, and you have to decide whether or not it is ok to use the email address or list. Which ones are fair game to use? The answers may surprise you! Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/can-i-use-this-list/ The Everythin...

2022-07-2008 min

Everything Email Marketing Email Deliverability and Domain Reputation (Season 2, Episode 11)There’s a lot of misunderstanding around domain reputation when it comes to email sending and email deliverability. Domain reputation is a thing, and it does relate to email and email deliverability, and it is important. For example, it is absolutely the case that if example.com starts spamming, inbox providers are going to start putting email from example.com into the junk folder, or maybe even block it altogether. But still, domain reputation is not what a lot of people think that it is. Prefer to read it instead of listen to it? Do that here: htt...

2022-07-1903 min

Everything Email Marketing Words That Can Get Your Email Into Trouble (Season 2, Episode 10)Did you know that there are a lot of regular words that can help push your email to the spam folder if everything else isn’t squeaky clean? Remember George Carlin’s “7 words you can’t say on tv”? Well there are a whole lot more words that you can’t say in email without risking your email being a candidate for further scrutiny and possibly going to the spam folder. In fact one of the things that is most surprising to many email senders is just how many words there are that, when in their email, and if their email...

2022-07-1603 min

Everything Email Marketing Why You May Want to Rethink Your LinkedIn Outreach Strategy: LinkedIn Says Cold Outreach Messages Are Spam (Season 2, Episode 9)Did you know that it’s a violation of LinkedIn’s policies to send cold LinkedIn outreach messages? A lot (and we mean a lot) of businesses use LinkedIn as their personal cold lead generation playground, but that is not at all what LinkedIn is intended to be, and LinkedIn’s posted policies, and their very definition of spam, make that clear. The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company and consultants, since 2003. For more information about how we can he...

2022-07-1505 min

Everything Email Marketing What to do When a Spamhaus Check Shows You Are On a Spamhaus Blocklist (Season 2, Episode 8)When a Spamhaus check reveals that you are on a Spamhaus blocklist (also known as a blacklist), what should you do? The Spamhaus Project maintains a few different blocklists, such as the Spamhaus SBL and the DBL, and for each Spamhaus blocklist removal entails a couple of steps which may differ between the lists, but which are similar and not difficult. Note that most of these blocklists are DNSBLs (DNS-based blocklists), which means that what gets listed on them is IP addresses, specifically IP addresses demonstrated to be the sources of spam. https://www.isipp.com/blog...

2022-07-1402 min

Everything Email Marketing What is a Spam Trap and Why Do They Matter? (Season 2, Episode 7)What is a spam trap email address? (Or, if you prefer the one word version, what is a spamtrap email address?) Perhaps more importantly, why do they matter? Here we explain spam traps, and how to avoid spam traps. People used to not really believe that spam traps existed, at least not so many of them that an email sender would really need to worry about having a spam trap on their mailing list. But they do exist, they are everywhere, and as an email sender you do have to worry about avoiding them. So let’s start by ex...

2022-07-1303 min

Everything Email Marketing Don't Use a Decoy Pass-through Email Domain Name - Here's Why (Season 2, Episode 6)Sending email from a decoy, pass-through email domain which forwards to your primary domain is never a good idea, yet there are people who do this. (Some people call this a ‘dummy domain’, but that’s actually something different.) What they do is set up a decoy domain and send their cold email from it, with links in the cold email which point to their primary domain. They do it this way in an effort to protect the reputation of their primary domain; aren’t they so clever? Here’s the thing; actually two things: 1. It doesn’t work, it will stil...

2022-07-1203 min

Everything Email Marketing Why Inbox Providers Don't Approve of Email Validation and Email Tester Services (Season 2, Episode 5)Email tester and email list cleaning and validation services are frowned on by inbox providers and ISPs, and many consider their use to be a sign that you may be a spammer. The rise of list cleaning (also known as “list hygiene”) and email tester services, by which we mean email address validation and verification services, has tracked in tandem with the rise of new ways to detect spamming activities, including adding email addresses to mailing lists without consent. It’s this last bit, the “adding email addresses to a mailing list without consent” that is the sticking point, and it is...

2022-07-0805 min

Everything Email Marketing The Hidden Legal Dangers in Not Confirming Email Addresses (Season 2, Episode 4)There is a hidden legal danger in not confirming email addresses, and yes, even in the United States. We talk a lot about email deliverability (because hey, we’re the original email deliverability company and consultants). And in that context we always explain how using double opt-in (i.e. confirmed opt-in) helps immensely with deliverability by reducing spam complaints and increasing interaction rates. But now we’re going to talk about something that people rarely think about: not confirming someone’s email address before you use it or add it to a mailing list can have serious legal consequences for yo...

2022-06-2908 min

Inbox Research Inbox Research, a favor del Net Promoter Score con argumentos válidos.Estás de acuerdo en que impulsar la lealtad de tus clientes siempre será algo benéfico para tu empresa. Existe una amplia variedad de herramientas para lograrlo y el Net Promoter Score (NPS®) es una de ellas. En Inbox Research, hemos comprobado que es la ideal para conocer la experiencia y lealtad de los clientes. www.inbox.mx

2022-04-0405 min

Everything Email Marketing A Glossary of Email Deliverability and Email Marketing Acronyms (Season 2, Episode 3)Just as with any other industry, the email deliverability and email marketing industries have their own jargon, and lots and lots of acronyms. For those who don’t eat, sleep, and breathe email deliverability, the jargon can be confusing enough, let alone when things are reduced to a few letters. So here is a glossary of email deliverability and email marketing acronyms. Prefer to read it? You can do that here The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more info...

2022-03-2304 min

Inbox Research Con Inbox, mide continuamente y mejora el NPS®En Inbox Research te brindamos la opción de realizar una medición continua en todos los puntos de contacto con tus clientes y mejora del Net Promoter Score®. www.inbox.mx FB | LinkedIn

2022-03-0705 min

Inbox Research NPS® con Inbox: toma acción inmediata de las quejas de tus clientesAtender de forma inmediata las quejas de tus clientes es posible, pero se requiere de un proceso de implementación profesional y formal. www.inbox.mx

2022-01-2704 min

Everything Email Marketing How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble (Season 2, Episode 2)We are often asked how to revive, warm up, and reengage an email list that has not been emailed to in a long time. In order to do this you will want to conduct what is known as a “re-engagement campaign”. This is exactly what it sounds like: you already have the email addresses on your email list, and at some point they all gave you permission to put them on your mailing list (right?), so presumably at some point you were engaging with them, but you have not engaged them for some period of time. Here’s how to war...

2022-01-1516 min

Everything Email Marketing Why You Should Have a Dedicated IP Address (Season 2, Episode 1)We are often asked “Do I really need a dedicated IP address?” So just what is a dedicated IP address, and why should you have one? In the context of email sending and email marketing, a dedicated IP address means an IP address through which you and only you send email. It means that nobody else can send email out from that IP address, just you. On the other hand, a “shared IP address” means that you are not the only one who is sending email out through the shared IP address, others are as well. In this episode we explai...

2022-01-0506 min

Everything Email Marketing Why Having rDNS Set Up is So Critical to Good Email Deliverability (Season 1, Episode 13)Remember Lily Tomlin’s switchboard operator, Ernestine? Or, the Hooterville switchboard in Green Acres? When Oliver Douglas wanted to talk with Sam Drucker, he picked up the phone, and told the operator “Connect me to Sam Drucker”, and the operator translated that to “connect Oliver to Sam’s telephone number.” rDNS, or “reverse DNS”, allows the process to go the other way – when your computer connects to our computer to deliver an email message, it allows our computer to look at your computer’s IP address, and see what domain name your IP address claims to be. Where DNS is like that...

2021-11-2307 min

Everything Email Marketing How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)We are often asked by email senders just why we urge people to use confirmed opt-in (or “double opt-in”) whenever possible. After all, they 'know' that they are being ethical and only adding to their mailing lists people whom they believe really want their mailings. So why should they have to go through the added “hassle” of using confirmed opt-in? Why should they put their recipients through that hassle? (Yes, some email senders have actually convinced themselves that users would rather be put on a mailing list without their permission than have to go through the “hassle” of clicking on a link to...

2021-11-1704 min

Everything Email Marketing Why All the Email Addresses You Send from Should Really Exist (Episode 11)Sending email “from” an email address that doesn’t really exist is a spectacularly bad idea. In fact, it may even qualify as the Epic Fail of “from” email address ideas. Because for one thing, people will reply, and they, and their ISPs and spam filters, are going to get ticked off when it bounces. And for another thing, it reduces your credibility to less than zero. It shows that clearly you are someone who spoofs email addresses (which is hey, what spammers – and usually only spammers – do). And that for some reason – even though in your mind it may make...

2021-11-1703 min

Everything Email Marketing Why You Should Never Send Mass Mailings Through a Brand New IP Address (Episode 10)You should never use a brand new IP address to send out all of your email marketing and other bulk or mass email mailings. Here's why. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

2021-11-1403 min

Everything Email Marketing How Automated Vacation Reply Messages Can Hurt Your Email Deliverability (Episode 9)Did you know that setting up an automated “I’m out of the office” vacation autoresponder message can hurt your email deliverability? In fact, there are a few different ways that those automatic vacation reply messages can hurt your email delivery, and for that reason, we advise you not to use them at all or, if you must, to use them very carefully. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more i...

2021-11-1404 min

Everything Email Marketing Why People Who Request Your Email Still Report It as Spam (Episode 8)Why would someone who requested to be on your email list, maybe even paid to be on your mailing list, still report it as spam? Example: We have a customer who sends email out on behalf of a very large, very well known institution in the financial investment world. This company sends out millions of pieces of email a day, under several different titles, to several different mailing lists. All of these mailing lists are confirmed opt-in. Some of these mailings lists are paid mailing lists, by which we mean that the users paid to receive these emails. And ye...

2021-11-1302 min

Everything Email Marketing The Magic of Compounded Deliverability: Purge Deadbeat Subscribers and Boost Your Open and Engagement Rates to the Moon! (Episode 7)There’s a reason that email hygiene services are so popular: following regular email list hygiene best practices not only keeps email deliverability from tanking, but will also boost your list’s performance to the moon! Regular mailing list maintenance gives you amazing open and click-through rates, and not just because you’ve removed the dead wood. So many email senders who know that they should follow email hygiene best practices often just can’t bring themselves to abandon inactive subscribers. However, once you realize just how incredibly responsive a leaner, meaner list can be you’ll not only want to pe...

2021-11-1006 min

Everything Email Marketing How Has the iOS 15 Update Really Impacted Email Marketing Senders: What You Should Know (Episode 6)Tim Cook’s remarks at the 2021 WWD, leading up to the unveiling of the new Mail Privacy Protection and Hide My Email features threw email marketers into a tizzy. And ever since that bell was rung, which can’t be unrung, we have received a lot of frantic messages and emails desperate to know how Mail Privacy Protection and Hide My Email features are going to impact email marketing. Here’s why we think that you don’t need to worry about them too much, most specifically as they relate to tracking open rates. Prefer to read it? You...

2021-11-0906 min

Everything Email Marketing This Rate is the Most Important Email Marketing Metric of All (Episode 5)Did you know that your mailing list's MR is way more important than LS (List Size), open rate, or even CTR? In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with 'MR'? You will be after you listen to this episode! Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about ho...

2021-11-0808 min

Everything Email Marketing Staying Out of the Spam Folder 101 – Are People Reading Your Email? (Episode 4)“Why is my email going to the junk folder?” and “Why is the email I send ending up in the spam folder?” are questions that we get all the time. The thing is, for most people email deliverability is a distant land, where we speak a foreign language. So here is a plain English explanation of one of the reasons that your email may be going to the spam folder. (‘Deliverability’ refers to making sure that the email you send lands in the inbox, and, when it is ending up in the spam folder (or not being delivered at all), what i...

2021-11-0604 min

Everything Email Marketing The Myth About Personalization in Email Subject Lines (Episode 3)Conventional wisdom says that personalizing your email marketing subject lines, such as putting someone’s first name in the subject line using tags or other automations, increases the open rate for that email marketing. We explain why conventional wisdom is often wrong, and back it up with data from a survey. Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go t...

2021-11-0503 min

Everything Email Marketing Will the Intuit Acquisition of Mailchimp Help or Hurt Mailchimp’s Brand? (Episode 2)Whither goest Mailchimp? Often an email company being acquired leads to abuse handling and opt-in standards declining, and so to an associated decline in reputation and deliverability. So first, let us say this right up front: we ❤️ Mailchimp. And so we have mixed feelings about the upcoming Intuit takeover of Mailchimp. On the one hand, it’s always nice, as a company, when you are recognized for the value you add, and when you are courted and betrothed. On the other hand, generally speaking, when an email company gets acquired, their abuse handling and their standards regarding to what best p...

2021-11-0504 min

Everything Email Marketing Welcome to the Email Marketing and Email Deliverability Audio Blog Podcast from Get to the Inbox by SuretyMail (Episode 0)This is our welcome message! Welcome! We're really glad that you are here! The Everything Email Marketing audio blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003!] An audio blogcast is just like an audio book; just as some people prefer to listen to books, rather than to read them, some people prefer to listen to blog posts, articles, and other updates. So here we are! So grab your favorite beverage, pull up a chair, and give a listen!

2021-11-0400 min

Inbox Research [Artículo] ¿No tienes los mecanismos inmediatos para analizar las quejas de tus clientes?La base para cualquier empresa que quiera sobresalir ante su competencia, vender su producto y mantener un buen posicionamiento online, son los clientes, y la opinión final de lo que vendes, también es de ellos. www.inbox.mx Facebook: https://www.facebook.com/InboxResearchMx LinkedIn: https://www.linkedin.com/company/inbox-research/

2021-08-3005 min

Inbox Research [Artículo] Con Inbox Research asegura una implementación exitosa de NPSEl NPS® se ha posicionado como una de las encuestas de satisfacción y lealtad del cliente más importantes para las compañías, de cualquier sector comercial y en cualquier parte del mundo. www.inbox.mx Facebook: https://www.facebook.com/InboxResearchMx LinkedIn: https://www.linkedin.com/company/inbox-research/

2021-08-2305 min

Inbox Research [Artículo] El NPS no es solo una pregunta, es un sistema completo de informaciónUna de las herramientas más eficaces para conocer el nivel de lealtad de los clientes hacia tu marca, es el Net Promoter Score (NPS), de fácil aplicación y con información que permite establecer comparaciones. www.inbox.mx FB: https://www.facebook.com/InboxResearchMx Li: https://www.linkedin.com/company/inbox-research/

2021-08-0205 min

Inbox Research [Artículo] Da voz a tus clientes con un NPSConocer lo que los clientes opinan sobre tu marca es fundamental para diseñar estrategias que hagan crecer tu negocio. www.inbox.mx FB: https://www.facebook.com/InboxResearchMx Li: https://www.linkedin.com/company/inbox-research/

2021-07-2604 min

Inbox Research [Artículo] ¿Cuáles son las ventajas de medir el NPS continuamente?En este artículo de colaboración Question Pro e Inbox Research, te hablaremos de las ventajas de medir el NPS en tu negocio. Además de los mejores consejos y herramientas para lograrlo de forma rápida y efectiva. www.inbox.mx LinkedIn Facebook

2020-12-1807 min

Inbox Research [eBook] Lecciones de la Experiencia del Cliente para aerolíneasEn QuestionPro e Inbox Research hemos preparado este eBook con algunas lecciones de experiencia del cliente que puedes aprender de las aerolíneas, y que sin duda podrás adaptar a tu negocio independientemente de su rubro. www.inbox.mx www.questionpro.com

2020-11-1913 min

Inbox Research [Entrevista] Parte 2 Todo acerca del NPS®_Silvia Mendez ValdiviaEn esta segunda parte, nos enfocamos en lo que tu empresa debe conocer antes de realizar una medición de NPS®, algunos datos interesantes acerca de los beneficios al implementar ese programa y la experiencia que Inbox Research ha tenido durante 15 años de trayectoria. inbox.mx

2019-10-2419 min