Shows
That InboxArmy PodcastHandling Your "Mess of Data" in Email with Chris Behrens of BearMailIn this episode, Scott Cohen and Garin Hobbs welcome Chris Behrens, CEO of BearMail, to discuss how brands and marketers can get beyond "garbage in - garbage out" data to power their email marketing programs. The conversation dives into focusing on fundamental attributes in data collection while exploring the importance of understanding both data quality and consumer motivations. And of course, a natural discussion around AI and how important it is to have the right data to power it.03:07 - Chris Behrens' Journey into Email Marketing06:13 - Understanding Data: Goals and Consumer Motivations09:05 - Key...2025-06-2555 minThat InboxArmy PodcastThe Intricacies of Email Design with George Pettigrew of InboxArmyIn this episode, Scott Cohen and Garin Hobbs welcome George Pettigrew, InboxArmy's Creative Director, to discuss the challenges and demands of great email design. The conversation covers the importance of a strong understanding of design fundamentals, the importance of the user experience in creating effective email communications, and how design systems can address these needs. Come for the learnings on how to be creative within a design system and leave with an understanding of why you shouldn't use image-only emails, how to avoid the common mistakes of email design, and more.03:21 - Understanding Email Design Systems06:16...2025-03-2441 minThat InboxArmy PodcastInvesting in Email the Right Way with Ryan Phelan of RPE Origin and Chris Marriott of Email ConnectIn this on-location episode from MediaPost's Email Insider Summit, InboxArmy's Scott Cohen and Garin Hobbs are joined by Ryan Phelan, CEO at RPE Origin, and Chris Marriott, CEO at Email Connect, to discuss the challenges of navigating the decision process around choosing and fully utilizing an email service provider. The conversation dives into great detail around the common mistakes and pitfalls marketers make when making these kinds of decisions as well as what's necessary to make these complicated decisions.Come for the banter around the limitations of AI, stay for the 2025 predictions made by email marketing experts...2025-01-031h 11That InboxArmy PodcastThe Year of Deliverability with LB Blair of Email IndustriesIn this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome back LB Blair, Chief Strategy Officer of Email Industries, to catch up on the latest updates and trends in email deliverability. The conversation focuses on numerous topics, including email authentication requirements, content filtering, the importance of email hygiene, and even branch out into the evolving landscape of email security, the implications of cybersecurity threats, and the risks associated with cold emailing. You'll learn about the need for businesses to build a sustainable brand identity and engage in ethical email practices to ensure deliverability and security.2024-11-0853 minThat InboxArmy PodcastThe Psychology Behind Email Marketing with Sarah LevingerIn this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome marketing psychology expert Sarah Levinger to explore the intersection of psychology and marketing. The fascinating conversation covered the importance of understanding human behavior, the emotional drivers behind purchasing decisions, and how generational influences shape behavior and marketing strategies. Come for the strategies and leave with some valuable book recommendations for marketers looking to deeper their understanding of consumer psychology.01:20 - Sarah's Journey to Marketing04:54 - Why Psychology is Important in Marketing09:16 - The Critical Drivers of Consumer Behavior15:36 - How...2024-10-1456 minThat InboxArmy PodcastEmail's Importance in Digital Marketing with Hank Hoffmeier of KickboxHank Hoffmeier, Senior Manager of Marketing Operations at Kickbox, joins the podcast to discuss the integral role of email in the broader marketing ecosystem. The conversation touches on the interplay between email, social media, and SMS, the impact of AI on marketing strategies, and the future of email marketing innovations.01:36 - Hank's TLDR personal history07:22 - How email marketing and social media play well together18:16 - Where SMS fits into the marketing channel hierarchy22:42 - What has more conversions? Push or SMS?28:51 - The impact of AI on email marketing46:11 - How...2024-10-0356 minThat InboxArmy PodcastThe Hows and Whys of Email Testing with Kath Pay of Holistic Email MarketingIf you've been looking at different ways to test your email campaigns, you've come to the right podcast. In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome best-selling author Kath Pay, founder of Holistic Email Marketing, to talk all things email testing. We dive into how to effectively use the scientific method as the basis for email testing, why achieving statistical significance is important, and the common mistake marketers make when testing.We go deeper on the challenges of testing during the holiday season, how to test for engagement and conversion performance, and how testing emotional...2024-08-2446 minThat InboxArmy PodcastAI and Email Personalization with Matthew Dunn of Campaign Genius and Social Signal AIIn this episode, Dr. Matthew Dunn of Social Signal AI and Campaign Genius join InboxArmy's Scott Cohen and Garin Hobbs to discuss the evolution of AI in email marketing, the challenges and opportunities it presents, and how data powers AI and personalization.02:05 - The evolution of AI in email marketing06:04 - The role of data in powering AI11:29 - The importance of context and emotional drivers19:16 - The risks of AI in terms of privacy and false information26:11 - The risks and benefits of AI in personalization and email marketing29:42 - Defining...2024-08-1253 minThat InboxArmy PodcastNavigating Email Accessibility with Sarah Gallardo of OracleIn this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Sarah Gallardo, lead Email Developer at Oracle, to discuss the intricacies, challenges, and importance of email accessibility. We dive into the details of how accessibility is not just a legal requirement, but a crucial component of creating a great customer experience in email.Email accessibility can be a business advantage by expanding the addressable audience, building trust, and leading to increased customer loyalty and satisfaction. Dive in, watch or listen, and get some great tips on how to focus on flexibility in design rendering and meeting other...2024-07-2948 minThat InboxArmy PodcastPresenting Video in Email Marketing with Lisa Jones of EyeMailVideo is becoming increasingly dominant in all marketing channels, email included. The crew welcome Lisa Jones, CEO of EyeMail, to the podcast to discuss how EyeMail is overcoming the challenges of delivering video in email. They discuss use cases for video in email, including employee engagement, event invitations, and other key points in the sales and marketing journeys.2024-07-2237 minThat InboxArmy PodcastThe Intersection of Email and Social Media with Carlos Gil of GetResponseIn this episode, InboxArmy's Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with them, and focus on building advocacy.00:00 - Introduction and the Role of Social Media in Email Marketing03:18 - Carlos Gil's Journey to GetResponse10:25 - Email as the Original Social Media and the Importance of Integration15:18 - Building Relationships...2024-06-1051 minThat InboxArmy PodcastPreparing for Email Personalization with Brian Riback of LabradorIn this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Brian Riback of Labrador to discuss the challenges of building and executing personalization in the right ways. In the conversation, Brian discusses the importance of data health, proper setup of data for rules- and non-rules-based personalization, and the role technology plays in enabling personalization. Join us as Brian passionately dives into the common sense needed to drive proper personalization.05:17 - Effective Personalization in 202407:45 - What Companies Need in Place to Power Personalization17:57 - The Line Between Effective Personalization and Creepy26:19 - Reconciling Privacy and...2024-05-3155 minThat InboxArmy PodcastInteractive Email and Email Development with Megan Boshuyzen of SinchIn this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Megan Boshuyzen, Senior Email Developer at Sinch, to discuss the intricacies of email development in interactive email, AMP for Email, personalization, and more. The conversation covers the value of interactivity in email as well as the challenges of implementation. We also cover dark mode and all the complexity that it brings to email developers. Join us for this fantastic, lively conversation about evolving landscape of email development and its vital importance to email marketing.07:05 - What's Possible with Interactive Email?10:45 - Where's the Value with Interactive...2024-05-1749 minThat InboxArmy PodcastAMP for Email & WhatsApp with Nicholas Einstein of Netcore CloudIn this episode, InboxArmy's Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email -- including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp's marketing potential, how it overlaps with SMS, MMS, and RCS, and how marketers should think about their cross-channel investments. A great listen for all.01:14 - Nick's history02:43 - AMP for Email 10104:44 - Headwinds for AMP for Email11:10 - Is the AMP juice...2024-04-2745 minThat InboxArmy PodcastSubscription Marketing with Matt HolmanIn this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, and reducing churn. We discuss the importance of email marketing and its ability to deliver value, customization, and storytelling and its crucial role in the subscription marketing channel mix.2024-04-1552 minThat InboxArmy PodcastOperative AI vs. Performative AI with Garin Hobbs of InboxArmyWe keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between "Operative" AI and "Performative" AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.Key takeaways:AI can be applied in email marketing to improve efficiency and effectiveness.Operative AI focuses on the building, composition, launching, and management of campaigns, while performative AI drives performance and impacts campaign KPIs.Examples of operative AI include automation, list management, and...2024-03-0936 minThat InboxArmy PodcastDemystifying Email Deliverability with LB Blair of Email IndustriesIn this episode, Scott Cohen and Garin Hobbs discuss email deliverability with LB Blair, Head of Deliverability and Managing Partner at Email Industries. Their conversation covers the email deliverability process, why ISPs care about protecting their users from scams and attacks, authentication methods like DMARC and SPF, and how sender reputation is very similar to a consumer credit score.2024-03-0755 min