Shows
The Digital Edge by IncubetaThe Digital Edge S2 Ep.3 | How to Build an AI-Powered Brand for the Future with Amy CrowtherIn this episode of The Digital Edge, host Mark Reed-Edwards chats with Amy Crowther, President, Americas for Incubeta, to explore the evolving landscape of digital marketing. From her career path starting in the UK to leading global strategy in Australia and the US, Amy shares her unique perspective on building agencies that are fit for the future.The conversation dives deep into the intersection of AI and humanity, discussing why true digital transformation requires moving beyond silos toward total connectivity. Amy explains how brands can navigate the "messy starting point" of AI integration by focusing on systems, road-mapping, and...
2026-03-0325 min
Google - Brand BiographyGoogle's AI Mega Year: 175 Billion Dollar Bet, Gemini Upgrades, and I/O 2026 Fireworks AheadGoogle BioSnap a weekly updated Biography.Google has been buzzing with AI firepower and tech tweaks this week. Sundar Pichai stole the spotlight at the AI Impact Summit 2026 in New Delhi, India, where according to the Google Blog he addressed world leaders on AI's global punch, pushing deeper US-India ties with a whopping 15 billion dollar infrastructure splash and spotlighting secure supply chains amid AI innovation fever. DeepMind CEO Demis Hassabis dropped a bombshell in Times of India, confessing even Google is choking on high-end RAM shortages as a major bottleneck, yet the tech titan is doubling down with...
2026-02-2103 minThe Digital Edge by IncubetaThe Digital Edge S2 Ep.2 | Using Enterprise LLMs to Secure Your AI Strategy with Jonathan GreeneIn this episode of The Digital Edge, host Mark Reed-Edwards sits down with Jonathan Greene, Co-Founder and CEO of RocketSource by Incubeta.Together, they explore the data silos and security risks that can emerge as organizations begin adopting large language models (LLMs). Jonathan explains why the solution lies in deploying enterprise-grade LLMs. By using a secure, private, cloud-based solution such as Gemini Enterprise, businesses can bring their internal knowledge together in one place and support more informed, confident decision-making.Listen in as they unpack how enterprise LLMs can help break down silos, organize data effectively...
2026-02-1729 minThe Digital Edge by IncubetaThe Digital Edge S2 Ep.1 | Discover how AI is reshaping Digital Marketing with Michael OssendrijverDiscover how AI is reshaping the future of digital marketing in the first episode of The Digital Edge Season 2. Host Mark Reed-Edwards is joined by Michael Ossendrijver, Chief Growth Officer at Incubeta, for a deep dive into the evolving role of artificial intelligence, human intuition, and integrated marketing strategies.In this conversation, Michael shares why curiosity and rapid experimentation are now essential for marketers looking to stay ahead. Together, they explore how breaking down silos between media, creative, and data can unlock real business value - and why 2026 could be a pivotal year for brands ready to rethink traditional...
2026-02-0329 min
Sustainable IntelligenceKeeping ESG Momentum: Incubeta’s Path Beyond CSRDIn this episode of Sustainable Intelligence, Janet Wood, Group Corporate and ESG Secretary at Incubeta, joins us to discuss how the global marketing agency kept its ESG strategy moving forward, even after falling out of CSRD scope. Janet shares how she unified fragmented initiatives across 37 countries, leveraged assessments like EcoVadis to build a data-driven foundation, and embedded sustainability into business operations. We explore why discipline, collaboration, and pragmatism are key to maintaining momentum and creating long-term value, proving that ESG success goes far beyond compliance.
2025-11-1418 min
Genius TalkScaling Growth with Incubeta | Alex Langshur | Genius Talk PodcastIn this episode of the Genius Talk Podcast, host Atul Raj speaks with Alex Langshur, CEO for the Americas at Incubator. They discuss the evolution of digital marketing, the impact of AI, and strategies for driving corporate growth. Alex shares insights from his extensive experience in the industry, including a recent case study demonstrating successful B2B marketing strategies. The conversation also touches on leadership philosophies, lessons learned from entrepreneurship, and the future of marketing in an AI-driven world.Takeaways:All marketing is digital now, and AI is transforming the landscape.Incubator focuses on driving corporate growth through...
2025-11-0426 minThe Digital Edge by IncubetaThe Digital Edge S1 Ep.7 | The Future of Search & AI! What Comes Next?In this Advice Line episode of The Digital Edge with Andy Arnett, we dive into essential best practices for brands navigating the evolving landscape of Google and ChatGPT. Andy shares key insights on how the fundamentals of building trust and authority remain crucial, and why E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is still at the core of Google's algorithms.Incubeta is a global marketing agency empowering ambitious brands to outperform. With 18 offices worldwide and over 20 years of experience, we partner with leading brands like L’Oreal, ING, M&S, Les Mills, and Hyundai to transform co...
2025-10-3012 min
The Data And AI PodcastEpisode 20: How Incrementality and MMM Are Changing Marketing AnalyticsThis week on Harnham’s Data & AI Podcast, Lloyd Dunstall sits down with Matthew Nixon, Head of Analytics, EMEA at Incubeta, to dive into one of marketing’s toughest challenges: proving impact when the data is fragmented and signals are fading.
Matt explains why effective measurement now relies on combining three approaches: attribution, Marketing Mix Modelling (MMM) and incrementality. Together, they give a clearer view of performance and help businesses build trust in their numbers.
Highlights include:
Why moving beyond “just another dashboard” is key to linking marketing data with business growth.
How MMM...
2025-09-2353 min
The Brand Burger PodcastEp. 29 | Paul Ruscoe | Advertising Effectiveness, Why ROAS Is Dumb, What Brand Means, Balancing Brand & Performance, Expectation Setting & More | 6x Director & Current VP @ IncubetaMy Guest:Paul is a 6x Director, current VP of Market Intelligence and award winning media strategist across multiple markets.He's Ex. OMG, WPP, Publicis, Jellyfish and currently at Incubeta.He's worked with brands like Kellogg, Pfizer, Microsoft, SCJ, Coca Cola, Apple, Sony Entertainment/Pictures, GSK, MSD, Lion Breweries, 20th Century Fox, Bunnings Warehouse, Go.Compare, Sanofi, J.A.L, and Adtalem.Links:https://www.linkedin.com/in/paulruscoe/https://incubeta.com/Come holler: https://www.linkedin...
2025-09-0436 min
Marketing 4 eCommerce MéxicoMarketing digital en Latam: tendencias, IA y estrategias para maximizar resultados (Incubeta) [142]El mundo del marketing 🎯 avanza rápidamente, introduciendo nuevos capítulos que desafían y superan las expectativas tanto de usuarios como marcas. La llegada de la IA 🤖 extrapola aun más estos retos, obligando a los estrategas a canalizar data e insights de los consumidores.Para conocer más sobre esta evolución y consejos para apalancarnos de data, hoy nos acompaña Julián Torres, CEO de Incubeta en Latam.
2025-08-1442 minThe Digital Edge by IncubetaThe Digital Edge S1 Ep.6 | Why Your Business Needs a Measurement Strategy with Ash RaneIn this episode of The Digital Edge, host Lisa Morton, Marketing Director, sits down with Ash Rain, APAC Client Director at Incubeta, to unravel the mysteries of marketing measurement.They dive into the "gold standard" of measurement—the powerful combination of Mixed Media Modeling (MMM), experimentation, and attribution. Ash explains why you can't just rely on one and how weaving them all together is the key to building an accurate reflection of your campaign investments.*You'll learn:*Why "garbage in, garbage out" is the most important lesson for leveraging AI.The critical mindset shift marketing le...
2025-08-1439 min
Superpowers by TRESLiderar con visión global y corazón local | lecciones de carrera y liderazgo con Julián TorresPasó de rechazar una carrera en finanzas a convertirse en uno de los líderes más versátiles del mundo publicitario y tecnológico en Latinoamérica.En este episodio de Superpowers by TRES, conversamos con Julián Torres, CEO de Incubeta para LATAM, sobre cómo una decisión temprana lo llevó a descubrir su pasión por las ideas y a construir una carrera internacional.Desde su paso por Ogilvy, donde lideró operaciones en Colombia, Costa Rica y Perú, hasta convertirse en Chief Growth Officer y COO para México dentro de la misma compa...
2025-06-1054 minThe Digital Edge by IncubetaThe Digital Edge S1 Ep.5 | Showcasing Marketing as a Profit Driver with Damien BennettJoin Lisa Morton, Incubeta's Group Marketing Director, as she sits down with Damien Bennett, Incubeta’s UK Chief Strategy Officer. Renowned for building sustainable solutions for key digital marketing challenges, Damien explores how businesses can switch up the narrative around marketing - turning it into a business function worthy of investment, rather than a costly ‘must have’.Follow UsStay in-the-know and follow us on:- LinkedIn: https://www.linkedin.com/company/41646 - Facebook: https://www.facebook.com/IncubetaGlobal - Twitter: https://twitter.com/IncubetaGlobal - Instagram: https://www.instagram.com/incubetaglo... - Website: https://bit.ly...
2025-04-2347 minThe Digital Edge by IncubetaThe Digital Edge Ep.4 | The Key to Creative Profitability with Vanessa Bolosier & Jessica HondoleroJoin Lisa Morton, Incubeta's Group Marketing Director, as she sits down with Vanessa Bolosier, Incubeta’s Creative Strategy Director, and Jessica Hondolero, VP, Creative Solutions at Clinch on The Digital Edge. Both at the forefront of creative execution, Vanessa and Jessica discuss creative solutions that take marketing from a cost center to a profit center - helping businesses grow, accelerate and thrive.Follow UsStay in-the-know and follow us on:- LinkedIn: https://www.linkedin.com/company/41646 - Facebook: https://www.facebook.com/IncubetaGlobal - Twitter: https://twitter.com/IncubetaGlobal - Instagram: https://www.instagram.com...
2025-03-2751 minThe Digital Edge by IncubetaThe Digital Edge Ep.3 | CEO Jacques van Niekerk on Sustainable Growth in 2025 & Outperform MarketingJoin Lisa Morton, Incubeta's Group Marketing Director, as she sits down with Global CEO of Incubeta, Jacques Van Niekerk on The Digital Edge to discuss the key marketing challenges and strategies for sustainable growth in 2025. Discover how to move beyond "Growth at All Costs" and focus on competitive, long-term success. Learn practical tips for marketers to prove near-term results, build equity, and strengthen relationships with finance and leadership. Get insights on the future of digital marketing, the role of AI, and how to "Outperform" expectations. Don't miss this essential conversation for CMOs and business leaders looking to drive tangible...
2025-03-1230 minThe Digital Edge by IncubetaThe Digital Edge Ep.2 | The Relationship between the CFO and the CMO with Greg Dos SantosIn today’s episode, we’re diving into a crucial yet often overlooked relationship—the dynamic between the CFO and CMO. Our host, Lisa Morton, is joined by Greg dos Santos, Incubeta’s US Chief Financial Officer, to explore how CFOs and CMOs can better align their priorities, unlock growth opportunities, and drive measurable results together.Want to learn more about this relationship? Check out our article, 'How CMOs Can Win the Affection of the CFO', written by Greg, which dives deeper into this fascinating topic.Follow UsStay in-the-know and follow us on:- LinkedIn: https://www.link...
2025-01-1532 min
MozPod with Chima MmejeEp 21: Personal Branding 101 With Rejoice OjiakuCreating a personal brand can feel daunting, especially when imposter syndrome keeps telling you you're not enough. But if you put in the work, a recognizable brand unlocks opportunities for career growth. In this episode, you’ll get actionable advice on finding your unique voice, maintaining consistency, and turning your story into a powerful asset. Rejoice Ojiaku, an award-winning SEO expert and public speaker. She has worked with companies like Incubeta, Starcom, and Nelson Bostock UNLIMITED. This episode is excellent for anyone trying to build a personal brand from the ground up.See behind-the-scenes images and...
2024-12-0234 minThe Digital Edge by IncubetaThe Digital Edge Ep.1 | The Future of Digital Marketing with Jessica JacobsIn the debut episode of The Digital Edge, our host Lisa Morton sits down with Incubeta’s Chief Customer Officer, Jessica Jacobs, to explore the future of digital marketing and what businesses need to focus on to stay ahead in 2025. Join us as we dive into key insights from Incubeta's latest whitepaper, Predicting 2025: Investments for Marketing Profitability. Jessica shares her expert perspective on Measurement, Artificial Intelligence, and Data Unification—three pillars essential for marketing success in the years ahead. Tune in for actionable advice and a glimpse into the digital strategies of tomorrow!...
2024-11-0714 min
VIA NederlandDe Retail Media Journal Club - Season 2 Episode 1De Retail Media Journal ClubIn deze podcast gaan we in gesprek met de top van de retail media sector en stellen we hen de meest urgente en relevante vragen. In deze aflevering praat Boj Holslag, Director Publishers & Retail Media bij Incubeta, met Ferdinand Schilder, Digital Marketing Strateeg bij Centraal Beheer. Samen duiken ze in de nieuwste ontwikkelingen en uitdagingen binnen de digitale marketingwereld.
Luister mee en blijf op de hoogte van de laatste inzichten.
2024-10-0720 min
IMPACT - Der PRIVATE EQUITY PODCAST der BeratungsloungeIMPACT #013 - Wie bindet man Private Equity in den Vermögensaufbau ein? - RWB News, MIG News mit 5. Portfoliounternehmen im MIG17#013 IMPACT - Themen in dieser Folge: Dieses Mal geht es darum, wie man sinnvoll seine Finanzen regelt und mit dem Vermögensaufbau beginnen kann. Zudem erläutern wir, wie Private Equity dabei einen Baustein bilden kann.
Dazu gibt es wie immer News aus den RWB Dachfonds (zu den Unternehmen Incubeta, Aspeq Heating, Hack the box und MinervaHub). In den MIG News geht es um das 5. Investment im aktuellen MIG17 Fonds. Dieses Mal ist die MIG Capital AG in Frankreich fündig geworden und investiert erstmals im boomenden SpaceTech Sektor.
Alle Quellen und Links zu den vorg...
2023-06-2325 min
SheCanCode's Spilling The TCareer transitions within the tech marketing industryAs a sector, the tech industry offers something for everyone – technical and non-technical, experience within a tech company or not. Today, we’re talking all things tech marketing and how to make the transition into the industry. To help us explore this, we’re joined by Jessica Jacobs, Global Director, Partnerships and Growth at Incubeta.With over 8 years’ experience in the marketing industry, Jessica has a wide variety of experience and expertise within the tech industry, from AI and coding. Throughout her time in the industry, Jessica has worked with nota...
2023-06-0233 min
Let's Talk DigitalEP73: Digital Marketing Maturity with Wendy Case & Johan WaltersThis week we talking to two leading South African experts Wendy Case & Johan Walters from Incubeta on the topic of digital marketing maturity. Digital Marketing Maturity is a new set of marketing capabilities which is centred around tech, data, creative, analytics and measurement. The four stages of maturity are nascent, emerging, connected and multi-moment. Companies leading the way in multi-moment marketing are better able to respond to changing market dynamics and were 2X more likely to grow their market share over a 12-month period.
In the midst of the changes taking place, there four specific accelerators that stand...
2022-09-2842 min
The Publisher Podcast by Media VoicesMedia Voices at Cannes 2022: Day 2This week, Media Voices co-host Peter Houston is at the Cannes Lions International Festival of Creativity in France. He catches up with attendees at the festival to find out what publishers and agencies are talking about this summer, and how optimistic they are about the next few years.
This is the second of a two-part podcast from the Festival; the first centred on the publisher perspective. Media Voices at Cannes 2022 is sponsored by Sovrn, a leading publisher technology platform.
Day 2: Cookies and clean rooms are front-of-mind
Hear from James Prudhomme, CRO at Optable, Jessica Jacobs...
2022-06-2344 min
Podcast de CRM con Jesús HoyosLos factores críticos para integrar la publicidad con el marketing, ventas y commerceLos factores críticos para integrar la publicidad con el marketing, ventas y commerce#tomandocafeconjesushoyos #podcastdecrm #incubeta #latamTip: Los datos de marketing integrados con el CRM necesitan entendimiento, habilitarlos y accionarlos.Para integrar con éxito la publicidad con los procesos de marketing, ventas y comercio, es importante que los profesionales del marketing tengan acceso a las últimas tendencias y tecnologías para la integración de los datos de los clientes.Una de las estrategias más eficaces para integrar la publicidad con los procesos de marketing, ventas y comercio es el uso de plataformas de anuncios para promocionar contenidos que ay...
2022-05-1657 min
New Digital AgeIt's Always Media Thursday: A week in digital media and marketingIn the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another gentle ramble through a week of a week in digital media and marketing.In a week that saw the triumph of the Women in Programmatic's standing-room-only International Women's Day event, we discuss the welcome return of industry events and our own upcoming NDA Heroes Awards programme.And Sally Laycock, CEO, Incubeta drops in for a guest appearance, discussing the industry's continued march back to normality, prompting much jealous discussion by Andy and Justin of Incubeta's beautiful Ol...
2022-03-1124 min
WithinDigitalEpisode 10: The First-Party Data RenaissanceIn episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?Together, they cover...The First-Party Data RenaissanceWhy You Should be Focussing on First-Party DataWhere to Begin with First-Party Data in 2022
2022-01-0622 min
The Majestic SEO PodcastWhat is your SEO strategy for 2022?It’s time to plan out your activities for the coming year! But what should you include and what should you prioritise in 2022?Joining Dixon Jones to discuss this is Amel Mehenaoui from Puffy, Rejoice Ojiaku from Incubeta, Lidia Infante from BigCommerce, and Andy Drinkwater from AndyDrinkwater.com.
2022-01-0542 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.Your Partner Program won't succeed unless you know these things... w/ John CawderyJohn Cawdery ran US operations for Incubeta, a 500+ person agency based in London most recently, but also built a partner program at Google for 14 years, so he is able to speak towards his unique perspective and experience on the topic of partnerships. Today, John is alone on this call, which is unique for this show, because he is both sides of the partner coin in one. In this episode, John and I review:
What to know before you define your program
Communication with partners - why it is most important
How to structure your team to succeed
Perception...
2021-12-1545 min
Give It A NudgeSam Shennan talks about growing INCUBETA into the largest independent agency in AustraliaSam Shennan, founder of INCUBETA, talks about leaving the security of his job at Google to grow INCUBETA into the largest independent agency in Australia.The Give It A Nudge podcast showcases the world of start-ups, founders, venture capital and private equity through their stories. Subscribe now so you don't miss our weekly episodes! Available on YouTube, Spotify and Apple Podcasts.Become a supporter of this podcast: https://www.spreaker.com/podcast/give-it-a-nudge--4623437/support.
2021-08-0132 min
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast01 - The interaction between DSPs and digital agencies in the programmatic world | Fabian ZimmermannWould you agree with us that programmatic advertising services around DSPs become more and more relevant? And that nowadays, it is nearly impossible to decide which DSP to work with, considering the endless number of providers out there? These are just some topics we discussed in this episode with Fabian Zimmermann, Group Account Director DACH/Nordics at DQ&A (Incubeta). What is the status of DSPs in 2021? How do you choose the right DSP? And what is the relationship between clients, DSPs, and digital agencies? Tune in to find out!
2021-03-2447 min
New Digital AgeNDA Meets: Lars Lehne, Group CEO, IncubetaFor the latest in our NDA Meets podcast series, we caught up with Lars Lehne, the newly-appointed Group CEO of Incubeta.The post NDA Meets: Lars Lehne, Group CEO, Incubeta appeared first on New Digital Age.
2021-03-2343 min
Podcast de CRM con Jesús HoyosEdición Podcast: #CX2Advisory Industries Higher Education En América LatinaEsta es la Edición Podcast del livestream de #CX2Advisory Industries sobre el Higher Education en América Latina. El livestream tuvo problemas de video y hubo unos vacíos en el audio. El modelo tradicional de admisiones en EE. UU. de universidades en donde el estudiante es aceptado y luego se procesa la admisión, no es el mismo modelo en América Latina. Y los sistemas de #edtech, administración de estudiantes, #marketingautomation y #CRM, no reflejan esta realidad.El proceso en #latam requiere un modelo multi-universidad, multi-marca, multi-programa, modelos de ventas de #B2C y #B2B comb...
2020-11-1848 min
Let's Talk DigitalEP12: COVID-19 Impact On Digital Transformation Projects with Roan MackintoshRoan Mackintosh, Managing Director of IncuBeta, talks about how COVID-19 impacts digital transformation projects in South Africa and gives practical advice for brands. Webpage · Instagram Page
2020-04-2546 min
Affiliate Marketing TodayAffiliate ROI Through Innovation with Vinny Lingham of Clicks2CustomersChange is constant in online advertising and affiliate marketing is no exception. This show we are focusing on ways to tackle change by embracing innovation. Our hosts Brian and Nathan welcome a very premier publisher; an industry player who seems to be speaking at every major conference while managing over a dozen different projects. If you want to stimulate your own creative juices and recapture your affiliate vigor, then you will need to tune in and hear how Vinny Lingham, Chief Strategy Officer of Clicks2Customers, continues to improve on his success. You may also know Vinny from Incubeta, his...
2006-06-1354 min