Shows
The Yellow Couch SeriesEp#4 Can SEO and UX Designers Be Friends? | Kaushal Thakkar Ex. Myntra | Yellow Couch SeriesIn this 4th episode of The Yellow Couch, Saurabh dives deep into the ever-evolving world of SEO with Kaushal Thakkar, the founder of India's leading SEO agency, Infidigit, and former SEO head at Myntra.
The age-old question: Are SEO and UX friends or foes? We'll explore how the SEO landscape is shifting towards a more user-centric approach, moving away from pure crawler-centric strategies. Kaushal will share valuable insights on how UX designers can craft experiences that not only delight users but also boost SEO performance.
This episode is a must-watch for anyone who...
2024-04-1836 min
Thrifty TitansZero-Cost Marketing Magic: High-Impact Low-Cost Growth Strategies for 2024Are you a startup founder or marketer aiming to grow your business without splurging on marketing? Our guest, Kaushal Thakkar, the Founder & MD of Infidigit, is here to guide you.
Join us as we delve into the world of scrappy, near-zero cost growth hacking tactics that have the potential to skyrocket your startup's success. Kaushal, with his 20 years of experience in SEO and digital marketing, spills the beans on cost-effective strategies that work wonders.
Get ready to explore innovative marketing approaches, prioritize your spending smartly, and build a growth-focused mindset that thrives on efficiency. If...
2024-01-0200 min
Thrifty TitansThe Smart Founder’s Guide to No-Cost Growth HackingBig growth does not require big budgets. Startups and creators who know how to leverage AI, no-code, and organic marketing are scaling smarter and faster than ever before.In this episode, Kaushal Thakkar, Founder & MD of Infidigit, breaks down:The most effective low-cost marketing strategies for startupsHow AI and automation can amplify reach without paid adsThe best organic traffic growth hacks that actually workHow to identify and prioritize cost-effective marketing channelsThe content marketing playbook for scaling without heavy ad spendIf you are a founder, marketer, or content creator...
2024-01-0246 min
ASOSERVICE MOBILE APPLICATION PROMOTION CO., LTDASO Services for Optimizing Your Smartphone AppsApp store optimization services are highly essential in today’s times, considering the advent of mobile apps as preferred information avenues for people. Every online business requires ASO services to get downloads flowing and proper traffic to their app. In this context, Infidigit is where you will find the best ASO Services. Post: http://asoservice.com/aso-services-for-optimizing-your-smartphone-apps
2022-10-1302 minASOSERVICE MOBILE APPLICATION PROMOTION CO., LTDThe five Best Websites to Review Android App Rankings for your managemantApp store optimization services are highly essential in today’s times, considering the advent of mobile apps as preferred information avenues for people. Every online business requires ASO services to get downloads flowing and proper traffic to their app. In this context, Infidigit is where you will find the best ASO Services. Post: http://asoservice.com/the-five-best-websites-to-review-android-app-rankings-for-your-managemant
2022-10-1302 min
Podcast Marketing por Idiotas - RFMO Instagram segue o TikTok, a personalização nos websites e o custo das invenções do Facebook – e54s01Neste episódio número 54falamos sobre como o Instagram está a seguir os passos do TikTok, a personalização nos websites e os custos das invenções e experiências do Facebook.
Episódio de: 3 de Fevereiro, 2022
Download do podcast
MIGUEL
https://www.infidigit.com/news/negative-posts-will-be-displayed-lower-in-instagram-feed-and-stories/
Instagram vai começar a penalizar os posts negativos… é uma reação á positividade que se verifica no tiktok?
Isto não devia ter sido aplicado há mais tempo?
É manipulação ou é algo necessário?
2022-02-0300 min
SEO Service in IndiaSEO for Insurance IndustrySEO for Insurance Industry - In tasks pertaining to SEO for insurance companies, optimizing websites based on the target demographic and industry type is a formidable task. Most strategies in SEO for insurance companies start with finding out the most searched keywords and phrases and incorporating them in the website via content and page optimization. Apart from that, here are some of key services in SEO for insurance companies that Infidigit provides for its esteemed clientele.
2022-01-0600 min
The Growth Genius - Digital Marketing PodcastHow ALTBalaji Became One of The Most Popular OTT Platforms in India? - Divya Dixit | Ep. 17In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years.
About The Growth Genius
From UTV Network to Tata Docomo, and from ZEE5 to ALTBalaji, Divya has 20+ years of experience creating growth for brands across broadcast, telecom, music, retail, and OTT industries. Currently, she works with ALTBalaji and plays a pivotal role in dri...
2020-12-2325 min
The Growth Genius - Digital Marketing PodcastCustomer Retention Strategies - Raam Nayakar | Ep. #16In episode #16, Raam Nayakar, the Director - Marketing: Customer Loyalty & Marketing Science at Myntra shares trusted growth retention strategies for business sustainability and revenue growth of a business.
About the Growth Genius:
Raam is a Masters degree holder in Consumer Psychology with Business, which has helped him in creating the biggest customer loyalty program for India's top fashion brand, Myntra. With his years of experience in driving customer growth across industry verticals, his growth retention strategies have helped Myntra in acquiring and retaining customers.
Raam is adept at...
2020-12-0423 min
The Growth Genius - Digital Marketing PodcastCreating Digital Growth for FMCG brands - Juhi Singh | Ep. #15In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at Marico Limited talks about creating digital growth for FMCG brands.
About the Growth Genius:
Juhi is a 2020 Economic Times Women Leader awardee who is known for driving strategic cross-functional digital transformation initiatives with leadership teams. She has also enabled digital capability building through digital quotient (index comparison of ~80 brands & 80+ digital KPIs), CAMPS (focused Ecom framework to drive sales & growth), Mavericks (a cross-functional digital champions program to drive themes of utmost importance and help people get trained through experimentation & A/B tes...
2020-11-1029 min
The Growth Genius - Digital Marketing PodcastBuild Local Sell Global - Ankit Rawal | Ep. #14In episode #14, Affle’s Director - Business Development & Partnerships, Ankit Rawal, talks about the importance of building local and selling global post-COVID-19 pandemic.
About the Growth Genius:
From Microsoft to Oracle, and from start-ups like InMobi to Affle, Ankit has immense experience across bigger companies. With 14+ years of experience, he has built an expertise in helping businesses gain exponential growth and revenue in the emerging markets across the globe. He is also a prolific columnist & writer, mindful practitioner, and teaches digital marketing at various business schools.
So, let us join t...
2020-10-2748 min
The Growth Genius - Digital Marketing PodcastCreating Digital Growth via Exceptional User Experience - Saurabh Gupta | Ep. #13In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade.
An alumnus of National Institute of Design, Saurabh has become a pioneer in the UX field. He and his team at ZEUX have regularly delivered award-winning digital solutions and tremendous ROI for Fortune 500 companies worldwide across domains such as banking, financial services, telecom, technology and eCommerce. He is passionate about helping incumbent players and startups understand what it...
2020-10-1341 min
LegalPerkTech Tuesday- 13/10/20- GoogleOn this episode of Tech Tuesday, I have focused on a company which monopolises over 95% of the web search market. I will discuss it’s evolution, unique selling point and it’s steps moving forward. You can follow our social media for news and updates: Facebook and LinkdIn: LegalPerk Instagram: LegalPerk_ If you have any suggestions for particular topics you want us to cover, you can email us at legalperk@gmail.com Sources: https://www.trtworld.com/business/the-evolution-of-google-20-years-and-counting-20421
https://www.infidigit.com/blog/history-of-google/
https://www.hongkiat.com/blog/google-products-and-future/
2020-10-1312 min
The Growth Genius - Digital Marketing PodcastCreating SEO growth for Enterprises via Product and Engineering - Avinash Bikumalla | Ep. #12In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites.
So, let us join today’s Growth Genius, Avinash Bikumalla and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating SEO grow...
2020-09-291h 01
The Growth Genius - Digital Marketing PodcastApps Ecosystem in India and Ingredients for App Success - Sanjay Trisal | Ep. #11In episode #11, the country manager at AppsFlyer India, Sanjay Trisal, breaks down how mobile apps have contributed towards the evolution of the digital ecosystem in India and abroad. He talks about how and why he jumped from blue-chip companies like Dell and Ingram Micro to the startup ecosystem.
Sanjay has consolidated AppsFlyer’s business in India by building strong teams across customer success, sales, support, marketing, finance, and partner development. He helped AppsFlyer in acquiring over 85% market share, with the highly coveted enterprise accounts comprising 95% of its customer base.
So, let us jo...
2020-09-1544 min
The Growth Genius - Digital Marketing PodcastBuilding Digital Brands via Communities - Paras Pundir | Ep. #10In episode #10, the founder & community builder at Community Folks, Paras Pundir, talks building communities for both as a profession and a hobby. He will discuss how he successfully established Community Folks with approximately 600 members in India in a span of five years.
Paras is one of the leading community builders who have worked for brands like Facebook, Trello, LinkedIn Local, and more. He is currently working as a program manager at Microsoft Reactor Bengaluru where he has already built a community from scratch to 5,000+ developers.
So let us join today's Growth Geni...
2020-09-0852 min
The Growth Genius - Digital Marketing PodcastHow Zycus delivered 7.4x ROI with precision targeting on LinkedIn - Ashish Agrawal | Ep. #9In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights on how Zycus created a benchmark by delivering 7.4x ROI through precision targeting on LinkedIn. He also talks about working at the intersection of marketing, technology, data & design and his experience in leading the digital marketing function at Zycus.
Ashish also discusses his journey in becoming a successful digital marketing consultant and business leader and how he brought growth to India, UK, US, Australia, and Canada based Fortune 500 brands and emerging startups. He has also received the "Top 100 Digital Marketing Leaders" award f...
2020-08-3132 min
The Growth Genius - Digital Marketing PodcastMoving Offline to Online, Marketing Setup and Generating ROI - Nilay Shrivastav | Ep. #8In episode #8, the Business Head at Mozak Labs, Nilay Shrivastav, talks about the importance of moving online from offline in 2020. He shares his insights about digital marketing strategies on building your brand presence on the internet and the ways of generating ROI. Also, Nilay discusses the growth of online businesses during the coronavirus pandemic with our host - founder and managing director of Infidigit, Kaushal Thakkar.
So, let us join today's Growth Genius and find out why moving offline to online would be beneficial for your business.
Genius, Nilay Shrivastav
ht...
2020-08-2540 min
The Growth Genius - Digital Marketing PodcastApp’s Growth and its Future in India - Rajat Srivastava | Ep. #7In episode #7, Google India’s app marketing solutions manager, Rajat Srivastava, will talk about the future of apps in India and how one can take advantage of them to grow their business. Rajat also discusses his work in digital marketing, attribution, and category management domains with our host, and the founder and managing director of Infidigit, Kaushal Thakkar.
Let’s join today's Growth Genius, and find out the importance of developing apps and marketing them for the growth of a business.
Genius, Rajat Srivastava
https://www.linkedin.com/in/rajatsr...
2020-08-1948 min
The Growth Genius - Digital Marketing PodcastGoogle Analytics Implementation and Attribution Challenges - Kiran Kurnool | Ep. #6In episode #6, the marketing specialist genius, Kiran Kurnool, shares his insights about the right way to implement and attribute Google Analytics into your website. He will talk about how Google Analytics allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Our host, the founder and managing director of Infidigit, Kaushal Thakkar, shall discuss with Kiran about the do’s and don'ts about Google Analytics and how it impacts your business. So, without further ado, let us begin with today’s informative episode with Kiran Kurnool.
2020-08-1234 min
The Growth Genius - Digital Marketing PodcastAdvanced Twitter Marketing Techniques - Amit Panchal | Ep. #5
In episode #5, the social media marketing genius, Amit Panchal will decode some of the tips and tricks that could help agencies and companies to grow not only on Twitter but also on different social media platforms.
Our host and the founder and managing director of Infidigit, Kaushal Thakkar, will talk about Amit's 12+ years of experience in the world of social media marketing and how he helped businesses create exceptional branding and marketing solutions with AmitPanchal.com. So, let’s find out what today’s genius Amit Panchal has in store for us.
Show Notes...
2020-08-0528 min
The Growth Genius - Digital Marketing PodcastKnowledge Exchange: The State of SEO - Kaushal Thakkar | Ep. #4In episode #4, the founder and managing director of Infidigit, Kaushal Thakkar, will be on the hot seat. He will discuss the importance of SEO, his journey in becoming an SEO expert, the reason why he founded Infidigit and started “The Growth Genius Podcast” series. Kaushal will be interviewed by Infidigit’s senior manager of digital marketing, Hiten Sanghani. So, let us find Kaushal's insights on the world of digital marketing and SEO and the origins of Infidigit in this bonus episode.
Expert, Kaushal Thakkar
https://www.linkedin.com/in/kaushalthakkar/
Host...
2020-07-3028 min
The Growth Genius - Digital Marketing PodcastRole of Content in Marketing & SEO - Divya Shrivastava | Ep. #3In episode #3, Growth Genius, Divya Shrivastava, will talk about the importance of content in the world of marketing and Search Engine Optimization (SEO). She will share her experience of working as a marketing consultant and her achievements in successfully creating marketing campaigns for brands, such as Myntra, TataCLiQ, Diageo, and Unilever. So, join Divya and our Host and founder of Infidigit, Kaushal Thakkar, as they decode the role of good content and how you can rank your websites higher on SERPs.
Contact Information:
Guest, Divya Shrivastava
https://www.linkedin.co...
2020-07-2237 min
The Growth Genius - Digital Marketing PodcastCreate Growth Via Facebook Ads with Manik Singla | Ep. #2In episode #2, we will discuss with digital marketer Manik Singla on how to effectively promote a brand and business on the social media platform - Facebook. With his immense knowledge about the digital marketing industry, Manik shares some valuable tips and dos and don'ts about promoting your brand and business through Facebook Ads. This episode will help you in acquiring new customers and building better brand awareness on the internet
Contact Information:
Guest, Manik Singla
https://www.linkedin.com/in/manik-singla-71657a23/
Host, Kaushal Thakkar
ht...
2020-07-1544 min
The Growth Genius - Digital Marketing PodcastCreate Growth Via SEO with Pinaki Chakraborty | Ep. #1In episode #1, we will be talking to the digital marketer and growth hacker Pinaki Chakraborty who shares his insights about creating organic growth for business via Search Engine Optimization (SEO).
As we all know SEO has become an essential part of ranking websites and webpages higher on Google Search Engine Results Pages (SERPs). So, prepare your notepad and note down some amazing tips and tricks that Pinaki had to say about how he successfully managed to grow Schneider Electric with SEO.
You can also listen to this podcast on - https://www...
2020-07-0837 min