Shows
Revenue XchangeRX16 - Building an Always-On ABM Orchestration Engine | Justin Lopez, BonterraIn this week’s episode of the Revenue Xchange, host Davis sits down with Justin Lopez, ABM Manager at Bonterra. Together, they break down how Justin built a five-component ABM orchestration engine that runs on autopilot across thousands of accounts, and what it took to get there as a one-person ABM team.Key Takeaways:1.) Start With Closed-Won, Not Just Open Ops: Justin earned executive buy-in by leading with revenue outcomes, not activity metrics. That support unlocked budget, headcount, and cross-functional resources that made scaling possible.2.) ABM Orchestration Engine that WORKS: The engine connects account identification (6se...
2026-03-2541 min
ABM Done Right - A Personal ABM PodcastHow Spreedly Is Changing Their GTM to Engage, Land and Expand Enterprise AccountsSend us Fan MailIn this podcast episode. Eric Gruber (CEO of Personal ABM) and Pamela Velentzas (VP of Marketing at Spreedly) discuss:1. Why does a strategic account-based enterprise sales and marketing approach require a completely different GTM than the GTM for SMB? 2. The sales/marketing foundation that needs to be built from a brand, demand, land, and expand perspective before you can effectively do ABM for the enterprise. 3. How you need to go beyond account-level intent when selling and marketing to the enterprise, and why Spreedly switched to Influ2
2026-03-2444 minRevenue XchangeRX16 - Building an Always-On ABM Orchestration Engine | Justin Lopez, BonterraIn this week’s episode of the Revenue Xchange, host Davis sits down with Justin Lopez, ABM Manager at Bonterra. Together, they break down how Justin built a five-component ABM orchestration engine that runs on autopilot across thousands of accounts, and what it took to get there as a one-person ABM team.Key Takeaways:1.) Start With Closed-Won, Not Just Open Ops: Justin earned executive buy-in by leading with revenue outcomes, not activity metrics. That support unlocked budget, headcount, and cross-functional resources that made scaling possible.2.) ABM Orchestration Engine that WORKS: The engine connects account identification (6se...
2026-03-2343 min
Marketing B2B TechnologyUnlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing.
She unpacks the evolution of Influ2’s platform, highlighting how it enables marketers to target specific decision-makers, build dynamic audiences, and track contact-level intent and engagement with precision. Anna explains why this shift—from account-level to person-level marketing—has been critical for delivering more relevant, measurable campaigns.
Throughout the conversation, Anna emphasizes that successful ABM hinges on tight alignment between marketing and sales, long-term strategy, and a deep understanding of buyer behavior. She al...
2026-02-2729 minRevenue XchangeRX 7 - Account vs Contact-level Intent for ABM | Anna Tsymbalist, Head of ABM, Influ2In this week’s episode of the Revenue Xchange, Davis is joined by Anna Tsymbalist, Head of ABM at Influ2. They explore how contact-level intent is impacting ABM strategies and why timing matters more than personalization.Key Takeaways:1) Contact-Level Intent Signal Importance: Contact-level signals capture search behavior, third-party content consumption, and social activity for individual buying group members, even zero-click AI searches, enabling SDRs to reach out at the right moment.2) Timing Beats Personalization: Anna’s experiments showed that relevancy through timing outperforms heavy personalization. Only 5% of your audience is i...
2025-10-1654 min
Revenue BlindspotsOutbound Isn’t Dead - You’re Just Doing It WrongToo many startups wait until the bank account is empty before building a real GTM engine. In this episode, Sam Jacobs and Dmitri Lisitski unpack the blind spots of relying on referrals, how Influ2 booked 20 meetings a month from a standing start, and why outbound + contact-level ads is still one of the most powerful combos in B2B. They also explore the role of AI in scaling signal-based selling and what SDRs look like in the years ahead.
2025-10-0822 min
Let’s talk ABM73. Scaling ABM with PrecisionAnna is a self-proclaimed ABM nerd with a passion for designing and executing complex, multichannel ABM programs. As the leader of the ABM department at Influ2, Anna has driven exceptional results, including a 123% increase in ABM-influenced revenue in 2023.Her ABM journey began at Shelf, where she worked with a talented team to achieve 4x ARR growth through a carefully crafted account-based go-to-market approach.Watch this episode and learn:How to implement ABM in a channel-first business modelWhy customer expansion is at the heart of ABM successThe power...
2025-02-1752 min
30 Minutes to President's Club | No-Nonsense Sales#384 - Hall of Fame: Joe McNeillACTIONABLE TAKEAWAYS
Embrace Silence: Don't fear pauses in conversations. It's natural to take a moment to think about your next question or response during a conversation with a prospect.
Setting Conditions for Progress: When faced with a contact unwilling to advance your connection, you have two options:
Explicitly ask them what conditions need to be met for them to introduce you to a higher-level contact, like a VP of Marketing.
Decide whether to follow their criteria or to prospect directly to reach your goal.
Groundswell Motion Strategy: In scenarios where a sales cycle starts with an Account Executive...
2024-11-1133 min
Digital Marketing from the Trenches Live at the HiveThe Differences between Account Based Marketing and B2B MarketingIn this episode of “Digital Marketing from the Trenches,” Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and B2B marketing. They emphasize that ABM is a subset of B2B, focusing on high-value accounts with personalized strategies, while B2B casts a wider net. We’re discussing the importance of understanding ideal customer profiles and managing a longer B2B sales process.
Key strategies include leveraging LinkedIn for thought leadership, using Sales Navigator for targeted engagement, and ensuring website content is tailored to specific roles.
The bottom line: ABM has a high...
2024-10-1540 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 140 - Why Traditional ABM is Failing Your SaaS Business - with Dmitri Lisitski, Co-Founder & CEO at Influ2Send us Fan MailBuilding meaningful connections with individuals using different channels can be more effective than running an ABM program that only provides a shallow understanding of what’s happening within an account. In this week’s SaaS Backwards podcast episode, we spoke with Dmitri Lisitski, Co-Founder and CEO at Influ2, a person-based advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads.Dmitri takes us behind the scenes and discusses how his frustration with imprecise ABM platforms led to the creation of Influ...
2024-10-1131 min
The Revenue Insights PodcastBuilding High-Performance Sales Cultures in Technology with Joe McNeill, Chief Revenue Officer at Influ2This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Joe McNeill, Chief Revenue Officer at Influ2. In this episode, Guy and Joe explore the shift towards person-based advertising, the importance of genuine connections with decision-makers, and the evolving landscape of B2B sales cycles. They also discuss the need for a collaborative culture and the significance of long-term customer relationships over short-term gains.
Joe McNeill is the Chief Revenue Officer at Influ2, a person-based advertising platform. Influ2 was named as a challenger in the B2B Advertising Solutions category of the Forrester Wave...
2024-10-1039 min
Sales Ops DemystifiedBuilding High-Performance Sales Cultures in Technology with Joe McNeill, Chief Revenue Officer at Influ2This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Joe McNeill, Chief Revenue Officer at Influ2. In this episode, Guy and Joe explore the shift towards person-based advertising, the importance of genuine connections with decision-makers, and the evolving landscape of B2B sales cycles. They also discuss the need for a collaborative culture and the significance of long-term customer relationships over short-term gains. Joe McNeill is the Chief Revenue Officer at Influ2, a person-based advertising platform. Influ2 was named as a challenger in the B2B Advertising Solutions category of the Forrester Wave...
2024-10-1039 min
Building Elite Sales TeamsBEST Snippet -Junior AE, Senior AE: The Secret to Seamless Promotions - Joe McNeillSummary Lucas Price chats with Joe McNeill, Chief Revenue Officer at Influ2, about building elite sales teams through career development. Joe highlights the challenge of hiring top AE talent in scaling startups, stressing the value of cultivating talent within. He shares insights on fostering a collaborative meritocracy where sharing ideas, even bad ones, is encouraged. Joe also discusses strategies for progressing entry-level employees into impactful sales roles, spotlighting the benefits of incremental responsibilities and mentorship. Tune in to discover how to create a thriving sales culture and develop top performers.Take Aways Hire Smart...
2024-08-1610 min
Scrappy ABMEP. 87 - How to Create a Coordinated Sales and Marketing Program w/ Anna Tsymbalist of Influ2 | Recorded as a WebinarIn this episode of "Scrappy ABM," host Mason Cosby and guest Anna Tsymbalist, Head of ABM at Influ2, discuss strategies for creating a coordinated sales and marketing program within account-based marketing (ABM).=============================================Best Moments:(02:05) The importance of crawling before running in ABM(07:51) Three core reasons why ABM programs fail(11:02) Defining activation plays and their role in ABM(13:18) The structure of activation play frameworks(15:40) A...
2024-08-0147 min
Kooperativ VoiceСейлзовий підхід в маркетингу | Дмитро Лисицький, Influ2У сьомому випуску подкасту Kooperativ Voice спілкуємось з Дмитром Лисицьким — CEO та співзасновником Influ2, сервіс для точкового таргетингу реклами.
У подкасті говоримо про:
🔺як розвивається маркетинг та sales: тренди
🔺залучення інвестицій
🔺створення продукту, який складно повторити
🔺персоналізована реклама
🔺співпраця з інвестиційними фондами
Таймкоди:
00:00 початок подкасту
02:00 зв’язок з Kooperativ
02:54 що спонукало піти в підприємництво?
04:15 як зрозуміти, що твоя ідея варта реалізації?
07:06 в чому унікальність Influ2
09:30 конкуренти Influ2
14:32 чому Дмитру подобається будувати бізнес в США?
15:40 персоналізована реклама
22:26 застосування AI в маркетингу
26:01 інвестиційний успіх: як обирали інвестора?
30:03 чому Influ2 вдалось отримати інвестиції?
37:09 інсайти про рекламу та поведінку західних менеджерів
41:54 клієнти Influ2
46:06 чому сейлзи краще розуміють цінність продукту, ніж маркетологи?
52:15 чи заходити в зміну продукту клієнта?
58:02 3 поради собі в минулому
Запрошуємо до Kooperativ podcast room!
Тепер записати якісний аудіо- чи відеоконтент можна не виходячи з Kooperativ.
🎙 Дізнатися деталі та забронювати кімнату можна тут: https://doc.clickup.com/2506991/d/h/2cg7f-2672/c13b0c541ec4bfe.
2024-06-271h 03
30 Minutes to President's Club | No-Nonsense Sales#316 - Building Champions Who Will Get The Deal Done (Joe McNeill, Influ2)ACTIONABLE TAKEAWAYS
Embrace Silence: Don't fear pauses in conversations. It's natural to take a moment to think about your next question or response during a conversation with a prospect.
Setting Conditions for Progress: When faced with a contact unwilling to advance your connection, you have two options:
Explicitly ask them what conditions need to be met for them to introduce you to a higher-level contact, like a VP of Marketing.
Decide whether to follow their criteria or to prospect directly to reach your goal.
Groundswell Motion Strategy: In scenarios where a sales cycle starts with an Account Executive...
2024-06-2534 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthThe Concept Of Account-Based Everything (ABX)Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of the sales process. Today, Dmitri discusses the concept of Account-Based Everything. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do...
2024-06-1514 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthThe Concept Of Account-Based Everything (ABX)Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of the sales process. Today, Dmitri discusses the concept of Account-Based Everything. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do...
2024-06-1514 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Future Of MarTech & ABMDmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions like Influ2. Today, Dmitri discusses the future of martech and ABM. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...
2024-06-1420 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Future Of MarTech & ABMDmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions like Influ2. Today, Dmitri discusses the future of martech and ABM. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...
2024-06-1420 min
The Thoughtful Entrepreneur1812 - B2B Marketing with Influ2's Dmitri LisitskiIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of Influ2, Dmitri Lisitski.Dimitri unveiled the intricacies of Influ2, a platform that's not just another advertising tool but a specialized solution crafted for the unique challenges of B2B marketing. He explored how Influ2 stands out by enabling targeted advertising to specific individuals within large organizations, a game-changer for sales teams looking to connect with key decision-makers.One of the critical themes Dimitri discussed was the importance of aligning marketing efforts with sales strategies, especially given the lengthy s...
2024-02-0620 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of the sales process. Today, Dmitri discusses the concept of Account-Based Everything. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do...
2024-01-2314 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthThe Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of the sales process. Today, Dmitri discusses the concept of Account-Based Everything. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do...
2024-01-2314 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Future Of MarTech & ABM -- Dmitri Lisitski // Influ2Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions like Influ2. Today, Dmitri discusses the future of martech and ABM. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-n...
2024-01-2220 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Future Of MarTech & ABM -- Dmitri Lisitski // Influ2Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions like Influ2. Today, Dmitri discusses the future of martech and ABM. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-n...
2024-01-2220 min
B2B Marketing ExchangeUnlocking Success: How To Scale Your B2B Marketing Program For Company GrowthIn today’s episode, Hosts Klaudia Tirico and Kelly Lindenau roll the tape of a B2B Sales & Marketing Exchange session hosted by Nirosha Methananda, former Head of Marketing for companies like Influ2 and Bombora and now the Chief Marketing Maven for Sati Marketing. The presentation explored key strategies and insights from industry experts that empowers listeners to take their B2B marketing to new heights.Methanada highlighted the importance of having a marketing strategy that aligns with business goals and even helps marketers understand how to get buy-in from other departments. She also touched on how to...
2023-12-1332 min
ABX & CocktailsE6 - Joe McNeill - CRO at Influ2We had the honor to host Joe McNeill, CRO at Influ2, to discuss with us how growth teams are leveraging this technology to better engage their prospects.This was our first episode in English and more to come.During this episode we discuss:What is Influ2 and who should use it?What has changed with their new version - Influ2 V2How Influ2 handles compliance (GDPR)How such a tool helps to build better SalesMarketing AlignmentAnd much more.Want to know Joe's favorite cocktail?Wait until the...
2023-11-2746 min
30 Minutes to President's Club | No-Nonsense Sales#209 - Identifying decision-makers early (Brandon Sedloff, SVP of Sales @ Juniper Square)FOUR ACTIONABLE TAKEAWAYS
Use the NDA to test for signing authority early in the process.
Send an executive update early in the process so that you have a thread to call on when things don't go so well.
Map out the process in a way that makes sense to them. Not to you. AKA not a buyer's journey.
The person who's involved in the RFP is usually the person who wins the RFP.
PATH TO PRESIDENT’S CLUB
Managing Director/SVP @ Junipare Square
Podcaster @ Juniper Square
Advisor @ Prophia
THE LA...
2023-10-0434 min
B2B Rocks SaaS RadioThe Future of AdtechIn the rapidly evolving landscape of digital marketing, the role of Advertising Technology (AdTech) has become paramount in achieving marketing success.This live discussion on "The Future of AdTech for Marketing Success" delved into the transformative trends, strategies, and innovations that will shape the future of advertising and marketing. Unmissable!By embracing data-driven personalization, ethical practices, cross-channel integration, innovative formats, collaboration, agility, and a global perspective, marketers can position themselves for success in an era where AdTech will play an increasingly pivotal role.Join Steve Lurie and Dmitri Lisitski, CEO and...
2023-09-0733 min
30 Minutes to President's Club | No-Nonsense Sales#189 - I Book 1 In 3 Cold Calls with This OpenerThe Heard The Name Tossed Around Opener - The first ever viral sales tactic I released is the opener that helped me book 1 in 3 cold calls. It's yours to steal now.THE LATEST FROM 30MPC
Tactic Teardown
Toolkits & Templates
THINGS YOU CAN STEALProspecting
Lavender: Sales Email Frameworks
ZoomInfo: 5 Plays, 30MPC Style
Woodpecker: Nick’s Sales Cadence
Orum: 5 Cold Call Objection Talk Tracks
Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max)
Boomerang: Tactics for Peak Productivity
RocketReach: 8 ways to triple your phone connects and em...
2023-08-0811 min
XQL PodcastDemand Generation - міф, хайп чи необхідність? | XQL Podcast Ep.11У цьому епізоді поговорив з Лєною Кузьменко, B2B Marketing та DemandGen Consultant, ex Demand Generation Manager в Influ2, працювала маркетологом в США. Майже 2 години контенту про demand generation, які зміннять ваше розуміння сучасного B2B маркетингу 😍.
Матеріали згадані у випуску:
- Content Mapping Workflow: https://docs.google.com/spreadsheets/d/1xFeFMKXV8SQR8iDhXabnHJ6lG4i4nl155Vr1QpkvgOA/edit#gid=1831817933
- https://taplio.com/ - розвиток особистого бренду в Linkedin
- https://quillbot.com/ - перефразує текст в різних стилях + перевірка на плагіат
- https://surferseo.com/ - Автоматизація SEO
Linkedin Лєни: https://www.linkedin.com/in/elenakuzmenko/
Мій Linkedin: https://www.linkedin.com/in/danylofedirko/
Мій сайт: https://danylofedirko.com
Мій курс по маркетингу для ІТ компаній з лекцією про Demand Generation: https://www.danylofedirko.com/course
Слухати на інших платформах: https://li.sten.to/danylofedirko
Таймкоди:
00:00 - Інтро
3:15 - Про Demand generation. Чому це зараз важливо.
8:49 - Як створювати Demand?
17:50 - Про Сustomer research. Маркетологів не пускають до клієнтів.
27:33 - Підхід до створення цікавого контенту для ЦА.
32:53 - Проблема “ідеальної картини”. Наскільки важливий візуал?
40:06 - Головна біль більшості сервісних компаній України.
50:13 - Як будувати DemandGen?
1:13:56 - Про створення контенту для особистого бренду CEO.
1:38:19 - Де підглядати за трендами в маркетингу?
1:44:05 - Підсумок
2023-06-091h 46
The Sales EvangelistJoe McNeill | Stop Wasting Time Chasing Accounts, Focus on Buyers Instead We are all defined by how we handle the challenges we face. The only constant in life is change, and it doesn’t matter what industry you’re in – you have to learn how to adapt. Our guest today offers his solution to how sellers can approach their job during the current market so that you can successfully, and organically reach your goals. In this episode, Donald Kelly sits down with Joe McNeill, the CRO at Influ2, to talk about the current landscape, the shortcomings of how sales are currently being done, and how to shift your focus so that y...
2023-03-2023 min
APAC's B2B Growth PodcastHow to Build a Marketing Function for B2B StartupsShahin chats with Nirosha Methananda, VP of Marketing at Influ2, about her experience in growing a marketing function from one person to a full team of 20 people.
Driven by a strong urge to Always Be Learning (ABL), Nirosha is a proud marketing generalist. With a career spanning close to 15-years, across many marketing disciplines and industries, she’s currently the VP of Marketing at Influ2.
Prior to this, Nirosha was responsible for creating Bombora's distinctive brand and establishing it as the leading global provider of B2B Intent data. She also led marketing for PwC Aust...
2023-01-1833 min
Sales Pipeline RadioBest Practices for Successful Sales and Marketing Integration
This week's show is entitled, "Best Practices for Successful Sales and Marketing Integration" and my guest is Joe McNeill, Chief Revenue Officer at Influ2
Tune in to hear more about:
Person-based advertising - the important role it plays and it's impact on complex sales situations
How companies should think about business value and balancing it with the personal needs and objectives of decision makers
Best practices around how marketers should be thinking about multi-threaded opportunities to support their sales teams
Best practices for how sales and marketing operate together in an integrated way
...
2022-10-2817 min
Sales Influence PodcastThe Dark Sales Funnel with Joe McNeill, Sales Influence(r)In this episode, Joe McNeill of Influ2 talks about the role of sales and how there is light at the end of a dark sales funnel. #darkfunnel #bigtincan sponsored by http://www.Bigtincan
2022-10-2642 min
The Marketing StirNirosha Methananda (Influ2) - Utopia for MarketersAjay and Vincent chat with Nirosha Methananda, VP of Marketing at Influ2. She talks about how over time, attention spans have shortened, and how mediums such as video have allowed marketers to connect digitally. Ajay enjoys a day full of tennis, and Vincent is glad that Ajay finally doesn't cancel a visit with him.
2022-09-2039 min
Revenue Talks with Justin KellerBuying Group Marketing | Joe McNeillAsk your sales team what it means to "win." Now ask your marketing team the same question. Are their answers the same? Joe McNeill, the Chief Revenue Officer of Influ2, a person-based advertising platform for B2B companies, would bet on no, and it's this discrepancy that he believes is the key blocker for sales and marketing alignment at companies today. That's why Influ2 created Buying Group Marketing (BGM) - a new way to focus on all the people that matter in a sales process. On this episode of...
2022-08-2922 min
The Sales Hacker PodcastBranding a Company that Specializes in Account Based MarketingIn this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.What You’ll LearnAccount Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.There needs to be shared metrics, shared account planning and account mapping to understand what accounts needHow inspirational Nirosha’s story and career background can be for
2022-08-0235 min
The GTMnow PodcastBranding a Company that Specializes in Account Based MarketingIn this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.What You’ll LearnAccount Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.There needs to be shared metrics, shared account planning and account mapping to understand what accounts needHow inspirational Nirosha’s story and...
2022-08-0235 minThe Sales Hacker PodcastBranding a Company that Specializes in Account Based MarketingIn this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.What You’ll LearnAccount Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.There needs to be shared metrics, shared account planning and account mapping to understand what accounts needHow inspirational Nirosha’s stor...
2022-08-0235 min
B2B Marketing PodcastEpisode 66: Delivering the right message, at the right time, via the right channels with Riaz KananiWe all know the ‘three rights’ mantra. To successfully reach your customers, you need to deliver the right message, at the right time, via the right channels. But what does this look like in practice? Radiate’s B2B CEO and founder, Riaz Kanani, sat down with David Rowlands, head of content at B2B Marketing, to discuss all.
Riaz and David explore the layers to delivering a successful targeted approach. They discuss upcycling and adapting personalised content (rather than creating a new piece every time), the need for sales and marketing to share the same targets and why ABM isn’t...
2022-07-2923 minB2B Marketing PodcastEpisode 65: The ABCs of BGM with Dmitri LisitskiFor Influ2’s co-founder, Buying Group Marketing (BGM) is the natural evolution of ABM, providing laser-focused insight on personas within a buying group.
Dimitri and David Rowlands, head of content at B2B Marketing, walk you through the ins and outs of BGM. They discuss the steps you need to take to hit the BGM ground running and the transformative results you can expect.
If you want to access the full report on BGM, you can do so here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_65:_th...
2022-07-1427 min
B2B Marketing PodcastEpisode 64: Jon Russo talks Buying Group MarketingIn this episode of The B2B Marketing Podcast, David Rowlands spoke with Jon Russo, CMO and founder of B2B Fusion, to talk all things Buying Group Marketing (BGM).
David and Jon talk through the potential shortcomings of ABM, as well as its possible evolution into an even more targeted strategy.
If you want to access the full report on BGM, you can do so here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_60:_ari_capogeannis?&utm_source=editorial&utm_medium=cta&utm_campaign=bgm_report...
2022-07-0127 min
The Virtual CMOUnderstanding Buying Group Marketing with Nirosha MethanandaIn episode 117, host Eric Dickmann talks with Nirosha Methananda - VP of Marketing of Influ2, a person-based advertising solution for B2B marketers. We discuss BGM, buying group marketing, and the importance of understanding how buying decisions are influenced within B2B organizations.Influ2 delivers ads directly to decision-makers at target accounts giving B2B marketing and sales teams tangible ad engagement metrics to drive activity. Their advertising solutions empower B2B companies to target and track individual ad engagement. For more information and access to the resources mentioned in this episode, visit: https://fiveechelon...
2022-06-2029 minB2B Marketing PodcastEpisode 61: The ins and outs of Buying Group Marketing with Amisha GandhiIn this podcast, David Rowlands, head of content at B2B Marketing, and Amisha Gandhi, SVP marketing, Tipalti, discuss all things personas and personalisation when it comes to ABM and Buying Group Marketing (BGM).
They reveal everything from which channels you should be using, through to sending delicious direct mail and creating individual landing pages with top-tier content.
To find out more information on BGM and how to make it work for you, download this report here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_60:_ari_capogeannis...
2022-06-1722 minB2B Marketing PodcastEpisode 60: Taking your ABM to the next level with Ari CapogeannisWe all know ABM works. But that’s only part of the story. To take your account-based programmes to the next level, you need to laser-focus on decision makers within a buying group to give them the right message, at the right time, in the right channels. Enter Buying Group Marketing (BGM).
In this episode, Ari Capogeannis, director, revenue marketing, NVIDIA, sat down with David Rowlands, head of content at B2B Marketing, to discuss how BGM can take you to the next stage of your ABM evolution.
For more actionable insight on BGM, download this report here: https://www.b2...
2022-06-0730 min
UA: The day that we survivedДмитрий Лисицкий и его Influ2 помогают лучшим продавцам мира заключать супер сделки. Как это работает? — Перші Люди #19Технология Influ2 умеет доносить рекламные сообщения до самых влиятельных людей в мире. Но этого оказалось мало, чтобы построить бизнес. Информация, как эти люди взаимодействуют с такой рекламой, намного важне. Она помогает заключать большие сделки. Инвесторы оценивают Influ2 в $100 млн. Как Дмитрий Лисицкий собирается дойти до оценки в миллиард. Как попасть в компьютер главы Microsoft Сатьи Наделла Почему плохой продукт конкурентов - лучший мотиватор Как (не)работает в интернете реклама С Influ2 можно впарить можно что угодно, кому угодно? Искусство больших сделок: как понять, что клиент созрел Когда легче быть стартапером, в 25 или 40? У кого и сколько денег брать на старте За что готовы заплатить инвесторы Когда Influ2 будет стоить миллиард
2021-11-1951 min
GTM Made Simple964: Targeting Audiences w/ Person-Based AdvertisingAre your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a strong performance from your ads that brings in C-Level leaders, person-based advertising is the way to do it. Dmitri Lisitski, CEO at Influ2, and Marcus Ackerland, Senior Manager, Performance Marketing at Amplitude, discuss person-based advertising and how it can align sales and marketing. Dmitri and Marcus cover:
Explanation of person-based advertising
Examples of use-case an...
2021-10-1317 min
GTM Made Simple964: Targeting Audiences w/ Person-Based AdvertisingAre your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a strong performance from your ads that brings in C-Level leaders, person-based advertising is the way to do it. Dmitri Lisitski, CEO at Influ2, and Marcus Ackerland, Senior Manager, Performance Marketing at Amplitude, discuss person-based advertising and how it can align sales and marketing. Dmitri and Marcus cover:
Explanation of person-based advertising
Examples of use-case an...
2021-10-1317 min
30 Minutes to President's Club | No-Nonsense Sales#73 - Becoming the CEO of your territory in your path to President’s Club (Anthony Cessario, VP of Industries & GTM Solutions @ Clari)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Ask your customer how they build business cases instead of just sending over your ROI sheet.* Give an intentionally large range when asked about pricing to gauge where they stand.* Get as many referrals as you can, from as many teammates as you can - “Shark Week”* After the pricing “give”, you should always ask for the budgeting process as a “get”======================Anthony’s Path to Preside...
2021-09-1529 min
30 Minutes to President's Club | No-Nonsense Sales#44 - Playbook: How to run a sales processJoin the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Every 10th episode, we tear down one topic. This is how to structure your sales process.FOUR ACTIONABLE TAKEAWAYS
Before: shared agenda, get your “checklist” questions out the way, know your audience
During: set agenda & exit criteria, meeting mechanics (audio, etc.), schedule next steps
After: Recap email/call, multi-thread follow-ups
After 7 touches with no reply, you have your answer
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2021-02-2431 min
B2B GrowthHow to Target Multiple Stake Holders In a Single AccountIn this episode, Dan Sanchez talks with Dmitri Lisitski, CEO & Co-Founder at Influ2.
2021-02-1926 min
Techie TalkieE18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich(Episode Language: Hebrew)Hello friends,So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly...
2020-06-1733 min
DMN One-on-One PodcastsOne on One with Dimitri Lisitski of Influ2One on One with Dimitri Lisitski of Influ2 by DMN One-on-One
2018-08-0312 minDMN One-on-OneOne on One with Dimitri Lisitski of Influ2One on One with Dimitri Lisitski of Influ2 by DMN One-on-One
2018-08-0312 min
ПРОДУКТИВНЫЙ РОМАН | бизнес | маркетинг | продуктивность43. Валентин Гриценко: разработка гаджетов для безопасностиВ гостях – Валентин Гриценко, CMO Ajax Systems (беспроводные системы безопасности).
Читай текстовую расшифровку → https://roman.ua/podcast/produktivnyj-roman-43/
Обсудить выпуск → https://www.youtube.com/watch?v=tkn22pt34oA
• Темы •
✔ О разработке беспроводных охранных систем
✔ Почему запустили производство в Украине, а не Китае?
✔ О том как выйти на международный рынок
✔ Об истории Ajax и философии компании «эксперт по безопасности»
✔ О способах привлечения клиентов b2b и b2c
✔ Об эксперименте — продаже безопасности как SaaS
• Благодарности спонсорам •
✔ Plerdy — это SaaS-продукт для самостоятельного проведения юзабилити аудита сайта с целью улучшения показателей конверсии веб-ресурса на основе карты кликов → https://goo.gl/17t2ZJ
✔ HOSTiQ — это хостинг для любых идей.
Введи промокод ROMANHOST при заказе виртуального хостинга и получи скидку 40% → https://goo.gl/dByyeH
✔ Link BRO — это сервис по созданию эффективных PBN под ключ под любые регионы → https://linkbro.net/
• Тайм-коды •
00:00:24 - Чем занимается Ajax Systems
00:01:26 - Сколько человек работает в компании и оборот в год
00:04:27 - Объем выпускаемой в год продукции
00:08:05 - История компании Ajax Systems с 2011 года
00:16:56 - Роль устройства Ajax в черном цвете
00:18:44 - Решение открыть производство в Киеве, а не в Китае
00:23:05 - О процессе разработки и тестирования софта
00:25:39 - Операционная система хаба
00:28:48 - Как устроена защита от глушения
00:30:40 - О революции на рынке охранных систем
00:34:48 - Кейсы кратного роста или падения после изменений в продукте
00:37:11 - Привлечение партнеров с помощью Influ2.
00:41:10 - Как построена система продажи продукта
00:45:22 - Видеокамеры, охранные компании и privacy
00:48:50 - Привлечение клиентов: b2b и b2c
00:58:23 - Подарки слушателям подкаста
01:00:35 - Первый день работы маркетинг-директора в Ajax Systems
01:06:25 - Планы компании на будущее
• Полезные ссылки •
✔ Подписывайся на YouTube канал и нажми колокольчик, чтобы не пропускать новые выпуски → https://www.youtube.com/user/Cooluck
✔ Изучай базу знаний и прокачивай экспертность в интернет-маркетинге → https://roman.ua/baza-znanij/
✔ Хочешь улучшить конверсию? Подпишись на рассылку и получи 7 бесплатных уроков, как поднять конверсию → https://roman.ua/subscribe/
✔ Читай об агентстве и услугах на сайте → https://roman.ua
✔ Подпишись на соцсети и первым смотри полезные видео:
Facebook → https://facebook.com/ProductiveRoman/
Telegram → https://t.me/marketing_roman
✔ Поддержи подкаст → https://roman.ua/podcast-support/
✔ Реклама и сотрудничество → r@roman.ua
2018-07-031h 13ПРОДУКТИВНЫЙ РОМАН | бизнес | маркетинг | продуктивность43. Валентин Гриценко: разработка гаджетов для безопасностиВ гостях – Валентин Гриценко, CMO Ajax Systems (беспроводные системы безопасности).
Читай текстовую расшифровку → https://roman.ua/podcast/produktivnyj-roman-43/
Обсудить выпуск → https://www.youtube.com/watch?v=tkn22pt34oA
• Темы •
✔ О разработке беспроводных охранных систем
✔ Почему запустили производство в Украине, а не Китае?
✔ О том как выйти на международный рынок
✔ Об истории Ajax и философии компании «эксперт по безопасности»
✔ О способах привлечения клиентов b2b и b2c
✔ Об эксперименте — продаже безопасности как SaaS
• Благодарности спонсорам •
✔ Plerdy — это SaaS-продукт для самостоятельного проведения юзабилити аудита сайта с целью улучшения показателей конверсии веб-ресурса на основе карты кликов → https://goo.gl/17t2ZJ
✔ HOSTiQ — это хостинг для любых идей.
Введи промокод ROMANHOST при заказе виртуального хостинга и получи скидку 40% → https://goo.gl/dByyeH
✔ Link BRO — это сервис по созданию эффективных PBN под ключ под любые регионы → https://linkbro.net/
• Тайм-коды •
00:00:24 - Чем занимается Ajax Systems
00:01:26 - Сколько человек работает в компании и оборот в год
00:04:27 - Объем выпускаемой в год продукции
00:08:05 - История компании Ajax Systems с 2011 года
00:16:56 - Роль устройства Ajax в черном цвете
00:18:44 - Решение открыть производство в Киеве, а не в Китае
00:23:05 - О процессе разработки и тестирования софта
00:25:39 - Операционная система хаба
00:28:48 - Как устроена защита от глушения
00:30:40 - О революции на рынке охранных систем
00:34:48 - Кейсы кратного роста или падения после изменений в продукте
00:37:11 - Привлечение партнеров с помощью Influ2.
00:41:10 - Как построена система продажи продукта
00:45:22 - Видеокамеры, охранные компании и privacy
00:48:50 - Привлечение клиентов: b2b и b2c
00:58:23 - Подарки слушателям подкаста
01:00:35 - Первый день работы маркетинг-директора в Ajax Systems
01:06:25 - Планы компании на будущее
• Полезные ссылки •
✔ Подписывайся на YouTube канал и нажми колокольчик, чтобы не пропускать новые выпуски → https://www.youtube.com/user/Cooluck
✔ Изучай базу знаний и прокачивай экспертность в интернет-маркетинге → https://roman.ua/baza-znanij/
✔ Хочешь улучшить конверсию? Подпишись на рассылку и получи 7 бесплатных уроков, как поднять конверсию → https://roman.ua/subscribe/
✔ Читай об агентстве и услугах на сайте → https://roman.ua
✔ Подпишись на соцсети и первым смотри полезные видео:
Facebook → https://facebook.com/ProductiveRoman/
Telegram → https://t.me/marketing_roman
✔ Поддержи подкаст → https://roman.ua/podcast-support/
✔ Реклама и сотрудничество → r@roman.ua
2018-07-031h 13
ПРОДУКТИВНЫЙ РОМАН | бизнес | маркетинг | продуктивность28. Дмитрий Лисицкий: как снайперски таргетировать топ-менеджеров компаний?В гостях —Дмитрий Лисицкий, Co-Founder проекта Influ2.
Читай текстовую расшифровку → https://roman.ua/podcast/produktivnyj-roman-28/
• Тайм-коды •
00:01:39 - Influ2 - Person-Based Marketing
00:15:00 - Как идентифицируете конкретного пользователя?
00:23:10 - 2 группы клиентов
00:33:18 - Follow-Up Email Marketing
00:37:21 - Ценообразование и консалтинговые услуги
00:49:03 - Эффективная рекламная кампания
00:53:17 - Look-аlike таргетинг
00:56:24 - Первая версия продукта
01:08:46 - «Мне бы в небо»
• Полезные ссылки •
✔ Изучай базу знаний и прокачивай экспертность в интернет-маркетинге → https://roman.ua/baza-znanij/
✔ Хочешь улучшить конверсию? Подпишись на рассылку и получи 7 бесплатных уроков, как поднять конверсию → https://roman.ua/subscribe/
✔ Читай об агентстве и услугах на сайте → https://roman.ua
✔ Подпишись на соцсети и первым смотри полезные видео:
Facebook → https://facebook.com/ProductiveRoman/
Telegram → https://t.me/marketing_roman
YouTube → https://www.youtube.com/user/Cooluck
✔ Поддержи подкаст → https://roman.ua/podcast-support/
✔ Реклама и сотрудничество → r@roman.ua
2017-12-051h 13ПРОДУКТИВНЫЙ РОМАН | бизнес | маркетинг | продуктивность28. Дмитрий Лисицкий: как снайперски таргетировать топ-менеджеров компаний?В гостях —Дмитрий Лисицкий, Co-Founder проекта Influ2.
Читай текстовую расшифровку → https://roman.ua/podcast/produktivnyj-roman-28/
• Тайм-коды •
00:01:39 - Influ2 - Person-Based Marketing
00:15:00 - Как идентифицируете конкретного пользователя?
00:23:10 - 2 группы клиентов
00:33:18 - Follow-Up Email Marketing
00:37:21 - Ценообразование и консалтинговые услуги
00:49:03 - Эффективная рекламная кампания
00:53:17 - Look-аlike таргетинг
00:56:24 - Первая версия продукта
01:08:46 - «Мне бы в небо»
• Полезные ссылки •
✔ Изучай базу знаний и прокачивай экспертность в интернет-маркетинге → https://roman.ua/baza-znanij/
✔ Хочешь улучшить конверсию? Подпишись на рассылку и получи 7 бесплатных уроков, как поднять конверсию → https://roman.ua/subscribe/
✔ Читай об агентстве и услугах на сайте → https://roman.ua
✔ Подпишись на соцсети и первым смотри полезные видео:
Facebook → https://facebook.com/ProductiveRoman/
Telegram → https://t.me/marketing_roman
YouTube → https://www.youtube.com/user/Cooluck
✔ Поддержи подкаст → https://roman.ua/podcast-support/
✔ Реклама и сотрудничество → r@roman.ua
2017-12-051h 13