Shows
EdTech ElevatedFrom Insight to Impact: Nicole Dingley on Advocacy-Driven Marketing in Higher EdWhat happens when marketing leads with empathy, deep listening, and a genuine commitment to student outcomes? In this episode, Lisa March sits down with Nicole Dingley, VP of Marketing at Ad Astra, to explore how customer advocacy can fuel pipeline growth, shape marketing efforts, and build lasting partnerships in higher ed. From uncovering real challenges facing institutions to translating those insights into meaningful marketing and product direction, Nicole offers a practical and mission-driven approach to connecting with customers. Along the way, she also explores how something as foundational as course scheduling can influence equity and accessibility—and wh...
2025-06-2436 min
Practical PivotsCategory Creation in the AI Era with Mark OrganIn this episode, we talk with Mark Organ, who created not one, but two software categories: marketing automation at Eloqua and advocate marketing at Influitive. These days, he coaches founders through the highs and lows of category creation at Categorynauts — and he specializes in deeply insightful and contrarian takes. Mark explores the evolving landscape of AI and its potential impact on business and technology. Organ projects how AI will further transform software development, scientific research, and industry strategies. He offers a nuanced perspective on technological innovation, highlighting the importance of human insight alongside machine cap...
2025-04-2438 min
Street Pricing with Marcos RiveraHow we raised prices without pushback | Rob Merklinger (Influitive)Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We unravel the sophisticated journey of pricing strategy revamps, providing you with the blueprint for aligning your price points with the perceived value to your customers. Our discussion is peppered with insights into Influitive's pivotal shift towards a simplified, tiered pricing structure that not only fosters transparency but also reinforces upselling, cross-selling, and customer retention.
We dissect the mechanics of shifting perceptions from being "nickel and dimed" to feeling valued, and how this de...
2024-03-1925 min
RevOps FMLegends of GTM: Eloqua's Founder Talks Category Creation - Mark OrganMany entrepreneurs dream of creating categories. But few have actually done it - much less built a category worth billions of dollars. Mark Organ is one of those rare few. As founding CEO of Eloqua, he pioneered marketing automation in the early 2000s, paving the way for other players and selling to Oracle for nearly $900 million. Mark and I chat through how he co-founded Eloqua, the pivots and experiments needed to achieve product-market fit, and how category creators may be wired a bit differently. Thanks to Our SponsorMany thanks...
2024-02-0646 min
All About The CustomerWhy Customer Marketing Is a Lonely Profession—and Why It Doesn’t Have to BeCustomer marketing can be a lonely job. That’s bad for customer marketers, their companies, and customers. Evan Jacobs, Head of Customer & Partner Marketing at Chainalysis, shares why customer marketing is both lonely and dangerous, how this isolation impacts our companies and customers, and how to start working more cross-functionally with other teams.
2024-01-1731 min
All About The CustomerThe Intersection of Customer Marketing and Customer EducationCustomer education and customer marketing logically overlap but are too often disconnected. Customer education makes great material, and then marketing promotes it. But Shannon Howard, Director of Customer & Content Marketing at Intellum, believes the two functions should combine forces. In this episode, Shannon dives into why customer marketing can better enable customers to turn into advocates, how customer education can scale customer success, and how customer marketing and education can work more closely together.
2024-01-1632 min
All About The CustomerYour Customer Is Not Your EnemyCustomers might not always be right, but they also aren’t the enemy when things go wrong. When SaaS relationships break down, Casey Trujillo, Vice President, Sales Excellence at BrainStorm Inc, sees everyone turn on each other. But it doesn’t have to be this way. In this episode, Casey breaks down how to set up SaaS relationships for success and what to do when they break down.
2024-01-1636 min
All About The CustomerMaking It Personal: Your Key Differentiator to Business SuccessToo often, businesses focus on product personalization. But they don’t focus enough on ensuring their customers are cared for as humans. Best-selling author Dr Joseph Michelli believes this “making it personal” approach is the key to success. In this episode, Dr Michelli shares the meaning of making it personal, why caring for our customers as people is good for business, and examples of companies from Starbucks to The Ritz-Carlton who are doing it right.
2024-01-1630 min
All About The CustomerHow AI Can Aid—and Hurt—Customer CommunitiesIn the time of AI, Carrie Melissa Jones believes we need community now more than ever. In this episode, Carrie shares AI's positive and negative impacts on community building, how not to lose our humanity in the age of AI, and some AI tools that can help you scale your customer community efforts the right way.
2024-01-0934 min
All About The Customer2023 All About the Customer podcast recapLet's look back at the year that was. In this episode, we dive into a recap and soundbite from each of 2023's 18 episodes.
2023-12-2742 min
All About The CustomerStop Waiting: Why You Should Engage Customers as Advocates from the StartToo often, we wait months—or even years—to engage customers as advocates. But in waiting, we lose out on valuable opportunities. In this episode, Udemy's CMO Dr. Genefa Murphy shares how to engage customers earlier, the massive missed opportunities that happen when you don’t, and why advocacy should truly be a two-way street.
2023-12-1338 min
All About The CustomerHow Autodesk Is Doubling Down on Customer-CentricityAutodesk has long been a product-driven company. And while they were always customer-centric, they knew they needed to double down and shift from being product-driven to customer-driven. In this episode, Vikram Dutt, Vice President of Industry & Portfolio Marketing at Autodesk, shares the reason for this shift, how they’ve codified these approaches in their marketing efforts, and why being more customer-centric has been empowering to his team.
2023-11-2935 min
All About The CustomerWhy Customer Retention Is a Team SportFor a long time, customer retention was viewed as CS' singlehanded responsibility. After all, isn’t that their job? But Kevin Lau, Senior Director of Global Customer Engagement at F5, believes retention is a team sport. Marketing, sales, and CS should come together to create better customer experiences. In this episode, Kevin dishes on why he believes marketing can help CS, why onboarding is a key part of retention, and how to determine the proper swim lanes when multiple teams are involved in ensuring customers are successful.
2023-11-1543 min
All About The CustomerFrom Ivory Tower to Customer-Centric: A Guide to Better MessagingHow often do you run your key messaging by your customers? Probably not often enough. Sara Varni, CMO at Attentive, believes too much messaging work happens in an ivory tower. In this episode, Sara dives into why marketers tend to work in those ivory towers, what happens when we don’t talk directly to our customers, and shares her framework for how she works through messaging with customers.
2023-11-0138 min
All About The CustomerTapping Into Your Customers to Drive Messaging, GTM Strategy, and Product DecisionsGreat companies tap into their customers to drive everything. At Wrike, they look to their customers to dictate their messaging, go-to-market strategy, and even product decisions. In this episode with Wrike CMO Esther Flammer, we uncover exactly how they start everything with their customer.
2023-10-1844 min
All About The CustomerHow Zendesk Is Building the Gold Standard in CXZendesk powers customer experiences, so it’s only logical that their own CX is a major focus. But recently, Zendesk decided to double down. In this episode, Teresa Anania, Zendesk’s SVP Global Customer Experience, shares how to get top-down buy-in for customer centricity, how Zendesk believes CX will take their company to the next level, and how you can get even non-customer-facing teams to care about the customer.
2023-10-0442 min
All About The CustomerDeveloping an Outside-In Customer-Centric MindsetStarting with our customer in mind sounds obvious, but it’s unfortunately not our default. When we get stuck on the autopilot of our day-to-day roles, we begin with our inside-out mindset. But Johann Wrede, CXO of Emburse, believes an outside-in mindset can set your company apart. In this episode, Johann shares what gets unlocked when organizations think about the customer first, how to be an agent of customer-centric change in your company, and how to change your own mindset.
2023-09-2041 min
All About The CustomerG2’s Katlin Hess on the Untapped Power of Customer ReviewsAll marketers know customer reviews are essential—but G2’s Katlin Hess believes they’re still an untapped goldmine. In this episode, Katlin dives into how the voice of your customer can be a differentiator, how to handle negative reviews, and tactical advice for how to get every part of your organization to care about the customer.
2023-09-0635 min
All About The CustomerAuthor Rod Cherkas on Why Marketing Should Have a Bigger Post-Sale RoleThe advent of customer marketing has shown why marketing’s role shouldn’t stop after the sale. Unfortunately, not enough companies are getting on board. But author Rod Cherkas believes that should change. In this episode, Rod shows how marketers’ skill sets nicely mesh with customer success teams, why our existing customers are currently the best source of new bookings, and he dives into his book, The Chief Customer Officer Playbook.
2023-08-3040 min
All About The CustomerA Deep Dive Into the B2B Buying DisconnectEvery year, TrustRadius releases their B2B Buying Disconnect report that shows the misalignment between buyers and sellers. In this episode, we sit down with Allyson Havener, VP of marketing at TrustRadius, to discuss the report in depth, diving into the voice of the customer, marketing resources that make a difference with buyers, and why CFOs are more involved than ever.
2023-08-0941 min
All About The CustomerYes, and Marketing: Unleashing Creativity and Adaptability Through ImprovGreat creatives learn from those outside their field. But can marketers really learn anything from improv? Lauren Turner, Director of Customer Marketing at Alyce, believes they can.In this episode, we talk about how Lauren first started bringing her learnings from improv into the marketing world, how improv can lead to more active listening (which can help you connect more deeply with your customers), and how it’s helped Lauren not be afraid to take risks.
2023-07-2640 min
All About The CustomerEmpower Your Customers and Grow Your Business Through Customer EducationMany companies have some form of customer education—whether onboarding or knowledge bases—but not many are truly going all in. Mark Kilens (CMO of Airmeet) believes that’s a big miss.In this episode, Mark shares his experiences building HubSpot academy, thoughts on why more companies aren’t investing in customer education, and some aspirational examples of companies who are nailing it.
2023-05-3138 min
Gratitude Through Hard TimesAri Hoffman: Gratitude to the CustomerIn the world of marketing, customer advocacy has moved in recent years from a piecemeal hit-or-miss effort to a scalable discipline and Ari Hoffman is at the forefront. Vice President of Customer Marketing & Advocacy at Influitive, he shares his powerful framework on this episode of Gratitude Through Hard Times with Host Chris Schembra. It’s all about building authentic community and loyalty to your brand, product or service not by soliciting the same customer testimony over and over again but by engaging fans as part of a growing, dynamic ecosystem. You’ll learn what makes this marketing approach so powe...
2023-05-1939 min
All About The CustomerHow to Drive Advocacy Across Your Entire OrganizationAdvocacy is often thought of as just a marketing responsibility—but it doesn't have to. In this episode, Julie Norquist Roy outlines why advocacy can truly impact every part of the organization, gives ideas for how to align sales and CS to this more customer-centric view, and shares why we lose focus on our customers.
2023-05-1132 min
All About The CustomerWhy the Traditional Sales Funnel Is Outdated (and Its Customer-Centric Replacement)According to Jeff Pedowitz (author of F the Funnel), the traditional funnel is outdated. It simply doesn't reflect the way modern consumers want to buy. Luckily, he believes there's a better way. In this episode, Jeff shares why the funnel isn't living up to expectations, walks us through his customer-centric replacement, and outlines how to put the customer at the center of your universe.
2023-04-2843 min
Customer Marketing Catch-upMaria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-upKey talking pointsWhere you should implement personalization first,How personalization supports growth,Why it's more sustainable than acquisitionThe impact of global events on personalizationThis podcast was brought to you by Influitive - find out more at influitive.com.Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.
2023-04-1244 min
All About The Customer10 Low-Cost Ways to Launch a Customer Marketing ProgramLooking to start a customer marketing program but don’t have the budget? No problem. Michelle Randall, CMO at Playvox, shares 10 ways to start a customer marketing program with just a little elbow grease.
2023-04-0638 min
All About The CustomerUnwrapping the Art of Customer Gift GivingLooking to give gifts to your customers but don't have the budget of Oprah? Reputation's Cassie Sneed has you covered. In this episode, Cassie shares insights on the perfect times in the customer journey to give gifts, the types of gifts that are most impactful for different customer groups, and how to think about gift giving on tight budgets.
2023-03-2441 min
Customer Marketing Catch-upCetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-upKey talking points:The five types of data to prioritize.Factors used to assess data such as health scores and personas.How this data can be used.AI and automation, and its relationship to data collection.This podcast was brought to you by Influitive - find out more at influitive.com.Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem...
2023-03-2244 min
All About The CustomerHubSpot’s Natalie Gullatt on How to Overcome Advocacy FatigueWhen you find a customer willing to be an advocate, how often do you overuse that relationship? Probably way too often. HubSpot’s Natalie Gullatt has seen it throughout her career and has found ways to avoid advocacy fatigue.In this episode, we chat about how to build meaningful reciprocal relationships with customers, how to ensure we aren’t burning out relationships with too many one-sided asks, and even how to get around PR and legal department roadblocks.
2023-02-0341 min
Customer Marketing Catch-upCassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-upKey talking points:Why case studies are importantHow to pinpoint the right customers for a case studyUsing case studies both internally and externallyThe kinds of data that are necessary to support these case studies.This podcast was brought to you by Influitive - find out more at influitive.com.Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks...
2023-01-2544 min
All About The CustomerBest-Selling Author Brent Adamson on How Sales and Marketing Can Better Support CustomersYour approach to B2B sales and marketing is becoming obsolete. But best-selling author Brent Adamson thinks the better way involves customer confidence. In this episode, we discuss how marketing and sales teams can operate differently to better serve prospects, how organizations can potentially completely rework their go-to-market strategy by reorganizing teams, and how to improve the likelihood that your customers feel great about their purchasing decisions.
2023-01-1348 min
All About The CustomerHow GitHub Elevates Their Customers and Creates Unrivaled Content (at the Same Time)GitHub’s The ReadME Project takes a unique approach to brand-based marketing and is perhaps the next evolution in customer marketing: giving your customers incredibly valuable resources without expecting anything back. In this episode, we sit down with GitHub’s Virginia Bryant and Robb Mapp to discuss this content initiative, how to create content that’s valuable to your customers, and how to make your customers want to provide you with user-generated content.Read more about The ReadME Project here: https://github.com/readme/
2022-12-0938 min
All About The CustomerHow B2B Buyer Journeys Are Changing and How Content Can Keep UpSam Shepler, CEO of Testimonial Hero, believes the B2B buyer journey has changed. More than ever, prospects want to self-serve, not be led by a salesperson. So how can our content adapt?In this episode, Sam dives into this new buyer’s journey, how snackable and candid content can serve our prospects, and the power of video testimonials.
2022-12-0230 min
Customer Marketing Catch-upCollette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-upKey talking points:Why customer references are important,The types of customers you should approach for references,The impact references have on your internal systems and your customers, andSome common mistakes companies make when conducting customer references. This podcast was brought to you by Influitive - find out more at influitive.com. Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to...
2022-11-3037 min
Customer Marketing Catch-upJennifer Susinski | Unique customer advocacy tips to perfect your customer experience | Customer Marketing Catch-upKey talking points:Tips you should implement from the start of your advocacy journey,Understand that all customers are looking for more than just a product,How managing advocacy goes beyond the job description, andHow to balance the values of your customers and the values of your company.This podcast was brought to you by Influitive - find out more at influitive.com. Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these...
2022-10-2611 min
Customer Marketing Catch-upDeena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-upKey talking points:Deena and Liz’s journeys from music and journalism to customer marketing,What VoC is and how that relates to customer advocacy,How to get started with Voice of the Customer, andSome common pitfalls businesses fall into when designing a program.This podcast was brought to you by Influitive - find out more at influitive.com. Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, th...
2022-09-2833 min
All About The CustomerHow to Close the Loop on Customer Feedback (and Why It’s So Important)Customers give you feedback—and then what? To get ahead, Airbnb’s Raj Sivasubramanian believes you need to close the loop on customer feedback. In this episode, Raj shares why so many companies fail to close the loop, how closing the loop can mean different things, and shares a video feedback program he spearheaded at Airbnb to help bring more empathy to customer feedback.
2022-09-2331 min
All About The CustomerHow to Start and Grow Your Customer Advocacy ProgramHow valuable are customer marketing programs, and how do you get started? This episode’s guest, Steve George, Global Director of Customer Marketing and Community at Insider, shares advice on choosing the right person to lead an advocacy program, on different job types you might need to hire as you grow, and his three-step framework for building a program.
2022-08-1943 min
Customer Marketing Catch-upKevin Lau | Three essential tenets that instantly improve your customer advocacy plan | Customer Marketing Catch-upTalking points:The key pillars that define advocacy and customer marketingThe importance of personalization in swagHow to tackle the difficulty of using metrics with relationship-based work like customer advocacyWhat are the biggest lessons learned after so many years in the industry.This podcast was brought to you by Influitive - find out more at influitive.com. Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points...
2022-08-1614 min
Customer Marketing Catch-upAunalisa Arellano | How to effectively communicate your features, products, and services to your customers | Customer Marketing Catch-upTalking points:Keeping in the loop with your other departments, especially with product leaders.Make sure to stay in touch with your advocates - if they don't know about the feature, chances are the rest of your customer base don't know about it either. How to cross-sell and upsell to advocatesGetting involved in thought leadership Future of customer marketingThis podcast was brought to you by Influitive - find out more at influitive.com. Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals...
2022-08-1515 min
All About The CustomerThe Importance of Diversity in Customer Storytelling—and Our TeamsMost of us in customer marketing claim to want more diversity in our organizations, but are we doing enough to make it happen?In this week’s episode, Pascale Royal, Director of Executive Customer Programs at Coupa Software, talks about the impact of this lack of diversity on our customers, how featuring different groups of people can unlock more powerful stories, and how diverse teams can lead to better products—and businesses.
2022-08-1236 min
All About The CustomerWhen to Focus on Metrics in Your Community ProgramMetrics matter in a community program, but what matters most is what and when you measure.In this episode, Jae Washington, Senior Community Manager at Headspace, talks about long-term thinking, the fundamentals of community building, and how a customer community can impact every part of your business.
2022-08-0534 min
All About The CustomerThe Most Important Part of the Customer Journey Might Be Onboarding. Do It RightEveryone knows customer onboarding is important. But did you know poor onboarding is the cause of massive amounts of churn? In this episode, customer onboarding expert Donna Weber shares why customer-facing teams are so siloed, why onboarding happens before you close the sale, and her Orchestrated Onboarding™ framework to nail onboarding every time.
2022-07-2229 min
All About The CustomerAsana’s Joshua Zerkel on How to Build a B2B Community with a B2C FeelYou might think you need to approach B2B and B2C communities differently. Asana’s Joshua Zerkel rejects this, calling it a “false distinction.” He believes B2B communities can have the same fun, engagement, and feel of B2C communities. In this episode, Joshua shares how any B2B brand can cultivate a B2C-style community, how their Asana Together community helps drive meaningful impact, and some fun things they’ve built in their community that have resonated with their audience.
2022-07-0639 min
All About The CustomerBetter Than NPS? Talk Directly to Your Customers to Get True SentimentNPS surveys can sometimes work, but what if you asked your customer directly: how happy are you? Colin Burns, Global VP of Professional Services at Brandwatch, spends a ton of his time on customer calls. In a world where we have better customer data than ever, he feels there’s little substitution for a customer conversation.
2022-06-1327 min
All About The CustomerHow Gong Thinks Differently About the Customer Journey and Fuses Advocacy ThroughoutMapping the customer journey is an important exercise for customer experience or product teams—but what about marketing? And once you understand the customer journey, how can you fuse advocacy asks throughout? Jane Menyo, Head of Customer Marketing at Gong, shares her thoughts on the advocacy ladder, how marketing can help with retention, and low-calorie versus high-calorie advocacy asks of your customers.
2022-06-0731 min
All About The CustomerHow to Build a Company Culture That Puts the Customer at the Heart of EverythingCustomer-centricity needs to be company-wide for it to truly impact your customers. But how can you instill these values in everyone? Annette Franz, Founder and CEO of CX Journey Inc, gives her playbook for developing a customer-centric culture at your organization. Her new book, Built to Win, dives deep into this topic and is out now.
2022-05-0431 min
All About The CustomerHow to Bring Technical Expertise into Your CS Team to Better Serve Your CustomersWhen providing customer support for highly-technical solutions, how do you ensure customers are getting the service they need? Manuel Harnisch, VP of Customer Success at People Data Labs, shares how to increase your CS team’s technical muscle to better service your customers.
2022-03-3132 min
All About The CustomerChief Customer Officer: What Is It—and Does Your Company Need One?The Chief Customer Officer can be a singular role that unites your organization around your customers. But what does this role entail? And does it always need to be just one person—or exist at all? In this episode, best-selling author Jeanne Bliss shares her insights into the CCO position and how to unite decision-makers for a cohesive approach to customer experience.
2022-03-1429 min
All About The CustomerJeni Asaba: The Big Power of Small Groups of Your CustomersJeni knows that the journey of growing to thousands of advocates begins with just one customer. In this podcast, Jeni shares how to get started with an advocacy/community initiative, the impact of focusing on a narrow subsection of your customers, and how to better relate to your customers on a human level.
2021-10-2528 min
Let's Get Up To BusinessPrioritizing Long-Term Customer Advocacy in Marketing with Dan CoteBreeze into this work week by watching our Facebook Live event with CEO, Dan Cote of Influitive today November 30th, at 1:00 pm.
Dan is a technology veteran with over thirty years’ experience who started his career in computer science and compiler writing before finding his calling in marketing and business operations. Through this unique blend of expertise, Dan seeks to build and strengthen Influitive’s customer marketing platform while prioritizing long-term customer success.
Dan brings more than 25 years of management and marketing experience in high-tech software and services companies across disciplines such as stra...
2021-02-0935 min
Breakfast Leadership ShowInterview with Dan McCallSupport the Breakfast Leadership Network!
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2020-09-2122 min
Take The LeadFuture Builders And Marketing Technology With Dan McCall And Holistic Girls’ Education With Marisa PorgesAs the technology side of marketing advances at an unprecedented rate, so should its tactics. Joining Dr. Diane Hamilton is one of the future builders in the marketing technology industry, Dan McCall, the CEO of Influitive. With 30 years of experience in technology, Dan takes his technical expertise, marketing, and business experience to build and strengthen Influitive’s online community and customer advocacy platform. Influitive is a human engagement platform that encourages customer engagement through recognition, rewards, and gamification. Join in as Dan explains more about what the company does and how they are pivoting amidst the COVID-19 crisis.
2020-08-2456 min
SaaS DistrictThe Current VC Seed Stage Investment Market & Some Key Metrics to Pay Attention Post-COVID for SaaS Founders With Cindy Padnos [SDI]| Podcast #29Cindy Padnos is an innovator and an advocate for all things entrepreneurial. She is a founder (both of a VC-backed tech startup and a VC firm), with a passion for enabling experimentation that can lead to the discovery of new business models and unique points of leverage. Cindy bleeds B2B/Enterprise Tech – gaining the moniker “Queen B2B” and a place at the table with the top institutional investors in the category.Cindy has been working with enterprise technology startups for more than 20 years - as a founder, operating executive, adviser, or investor. She founded Illuminate Ventur...
2020-08-0549 min
Megadeals PodcastSerial Category Creator - Mark OrganEvery now and then someone comes along and creates their own category or segment. That's exactly what our podcast guest has done twice. He created sales and marketing automation in B2B with Eloqua which he sold to Oracle for $800 M.
He then created a whole new category again with his company Influitive around advocacy marketing, to infuse more trust, at scale, into the buying process.
He is a huge profile within Martech and proven successful over and over in building highly successful scale-ups. We are delighted to have Mark Organ join our podcast episode and share highly inspiring insights...
2020-06-1858 min
Evolvers53: Sell the Way You Buy: Articulate Value to Win the Deal - w/ David Priemer (Cerebral Selling)What is the secret to selling? David Priemer says it's simple. Just sell the way you buy.
David is an expert in the neuroscience of selling, and he leverages his background as a research scientist along with his accidental career in sales with Influitive, Salesforce, Varicent and Infor to decompose the best way to connect, engage and win over your customer.
In this interview we discuss what makes a great remote selling experience, the best way to do discovery and demos, and the important difference between ROI and value.
https://www.linkedin.com...
2020-06-1736 min
Mission Matters Innovation with Adam TorresFuture of Virtual Events with Dan McCallThe future of virtual events is evolving rapidly. With new innovation comes opportunity. In this episode, Adam Torres and Dan McCall, CEO of Influitive, explore the current landscape of virtual events and what professionals need to know. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad...
2020-06-0912 min
Nutanix Community PodcastWhat's new in AOS 5.17This week on the podcast Dwayne chats with Mike McGhee Technical Marketing Engineer about our upcoming release of AOS 5.17 and some of the new features - like Sync support for AHV, NearSync Support for Metro (ESXi), network segmentation for replication and much more.
There is lots to get excited about in this release, so with that let’s join the conversation.
Follow us on Twitter
Mike McGhee - https://twitter.com/mcghem
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Nutanix Nation - twitter.com/NutanixNation
Resources
Nutanix online community - bit.ly/1zJ4aAK
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2020-05-0533 min
How We SolveCategory Discovery and Category Design (Positioning) with Mark OrganTo Mark, the term” category creation” is often mislabeled. He would rather refer to it as category discovery, in the same way that archaeologists discover ancient cities and relics, he and his team at Influitive discover categories and trends. Mark first finds a group of people that he thinks will become powerful and numerous because of important trends that are happening in technology and society.
2020-05-0129 min
Pro Business ChannelSales Synergistics Podcast: Deena Zenyk & Liz Richardson — The Captivate Collective, Advocacy MarketingAfter equally successful careers at advocate marketing giant, Influitive, Deena Zenyk, Co-Author of 'The Messenger Is The Message' and Liz Richardson partnered to build The Captivate Collective. Their joint venture is more than an advocate strategy consultancy, but a platform for like-minded marketers. As experts in the field of advocate marketing, with decades of experience between them, Liz and Deena share some powerful insights about what it takes to start a successful advocate marketing program within your organization and how to measure success. BOOK: 'The Messenger is the Message'
Welcome to the Sales Synergitics Podcast, where we arm you with the k...
2020-04-2936 min
The Remarkable SaaS PodcastWhy customers should do more of the sales and marketing work for you because they're more effective at itThis podcast interview focuses on product innovation that has the power to transform the way we can mobilize and leverage the power of advocates, and my guest is Mark Organ, Founder and Executive Chairman at Influitive.
Mark is an entrepreneurial go-to-market specialist; a CEO with a focus on sales, marketing and business development. His greatest professional passions include creating new billion-dollar categories in technology and developing new leaders. Today he’s helping CEOs achieve their full potential in their businesses and their lives.
Mark founded 6 companies, amongst which Eloqua (acquired by Oracle), raised more than 15 rounds of financing, helped a lo...
2020-04-2042 minNutanix Community PodcastVDI with Citrix and the Distributed WorkforceThis week is another quick take, and I chat with Chad Dorr, senior system administrator at a healthcare provider and also a Nutanix Technology champion and Nutanix user group champion. We talk about VDI using Citrix, challenges or surprises that the current COVID19 situation has raised and how he is generally dealing with the new distributed workforce.
As I mentioned last week on the podcast, I hope you and your family are safe. Lets do what we can to help those in our local communities.
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Chad Dorr - https://twitter.com/thorenx
Angelo Luciani - twitter...
2020-03-3115 minNutanix Community PodcastWork From Home Community DiscussionThis week on the podcast we have a Nutanix Technology Champion round table discussion. We have community members Mike Dent, Wouter Kursten, Rene Bigler, Dave Strum and Timon Watson. We wanted to share some thought on working from home, tips to consider, supporting customers from home, what has worked and rapidly scaling infrastructure to meet the growing work from home demand.
Follow us on Twitter
Mike Dent - https://twitter.com/mikedent13
Wouter Kursten - https://twitter.com/Magneet_nl
Rene Bigler - https://twitter.com/dready73
Dave Strum - https://twitter.com/Strumbelievable
Timon Watson
Angelo Luciani - twitter...
2020-03-2229 min
The OKR PodcastWhat Does Transparency Have to Do with Culture? w/ Mark OrganTransparency and Transformation with OKRs w/ Mark Organ Mark Organ is a visionary who founded both Eloqua and Influitive and is the author of the best-selling book The Messenger is the Message. In this episode, Mark talks very candidly about the challenges Influitive faced in 2017 that led him to adopt OKRs and the WorkBoard platform – they’d hit a growth wall and the great people in the org didn’t have great clarity on how best to contribute. Their OKR program was transformational within its first quarter. Mark gives us a candid view on what that’s meant to the company...
2019-10-0111 min
14 Minutes of SaaS - founder stories on business, tech and lifeLego Rules - Mark Organ, 3 of 3Final episode of this 3 part mini-series with Mark Organ, Exec Chairman & Founder of Influitive (and original founder and former CEO of Eloqua). He tells Stephen Cummins that 'Best Place to Work' awards are a sham. He talks about Marshall McLuhan’s famous quote ‘The medium is the message.’ Today he feels the messenger is the message. Mark reflects on how Lego is the King of advocate marketing and is a prime example of how B2C is always years ahead of B2B
2019-08-2800 min14 Minutes of SaaS - founder stories on business, tech and lifeCashflow Obsessed - Mark Organ, 2 of 3Influitive and Eloqua founder Mark Organ confesses to Stephen Cummins that he has an obsession with cashflow in the early stages of his startups – and explains why this obsession led to the founding of Influitive. We’ll also find out how many months it took him to learn to speak and understand Mandarin. And what app he used to help make that happen.
2019-08-2800 min14 Minutes of SaaS - founder stories on business, tech and life4X Humans - Mark Organ, 1 of 3Canadian Mark Organ, founder of Influitive and Eloqua in conversation with Stephen Cummins for 14 Minutes of SaaS. Influitive helps companies strategically mobilise advocates within their community. The company has raised $60M USD in its 9 year existence. Before that he was the founding CEO of Eloqua which was subsequently sold for $870M USD to Oracle. Part 1 of 3
2019-08-2800 min
The SaaS Revolution ShowConfessions of a serial billion $ category creatorOne of the last sessions at SaaStock18 was a bonus chat that brought a double dose of Canadian accents - April Dunford, the world’s foremost expert on positioning sat for a conversation with Mark Organ, CEO and founder of Influitive. Even though they spoke at 4;20 on the day weed was legalised in Toronto, the topic they covered on the day was slightly different - category creation. On this week’s episode we are bringing you their entire chat.
Category creation had been coming up again and again during the two days of the conference. It’s someth...
2019-06-2025 min
Sales Success StoriesCarly Mantione - Loopio's top AE - Getting to Value Quickly52: Carly Mantione - Loopio's top AE - Getting to Value Quickly Extensive show notes with links to items mentioned in the show available at: https://top1.fm/52 Carly Mantione is the #1 Senior Account Executive at Loopio. Carly intentionally got into sales after watching her dad support her family on an entirely commission-based sales role. Both of her siblings and many of her relatives are also in sales. After university she went into a more transactional sales role at company called Rogers, selling to small businesses. She was successful there and fell in love...
2018-09-2553 min
Accounted For#6 - Law to Kenya to Tech. Defining Chief of Staff and Growth Executive with David AxlerJoin in for a conversation with David Axler, Head of Growth and Business Development at Wave Financial. Follow along as David describes how experiencing a rigged election and national uprising in Kenya influenced his decision to pursue a career in technology. Listen in on the path of one of Influitive's Chief of Staffs and how he designed his mental model for his career starting from working with Facebook ads in 2008 to eventually become the growth lead at an accounting software company.
2018-09-0546 min
The SaaS Revolution ShowThe changes Mark Organ made at Influitive to cut churn and burn by 70%After he left Eloqua and before starting Influitive, Mark Organ tried really hard not to go back to SaaS. The experience of seeing Eloqua, the company he had built with his two hands, go public without him as the CEO had been too painful. He didn’t want to inflict that sort of pain on himself once again. No matter what he tried, it never really brought him contentment.
So he decided to do it once again. But do it right.
The start of Influitive was slow as they were introducing a completely new category bu...
2018-08-2338 min
B2B Marketing and More With Pam Didner49 - Three ABM Marketing ExamplesI was requested by a client to create an eBook for account-based marketing. The client asked if I could add some real-world account-based marketing examples as part of the eBook, so I went hunting. Well, not so much of hunting as Googling. I came across this blog post by Influitive. Influitive offers an advocacy management platform. The blog title is "The Results of 3 B2B Account-Based Marketing Campaigns: The Good, the Bad, and the Ugly." Truman Tang, the author of the blog, talked about 3 ABM campaigns Influitive ran. I don't usually summarize a blog post, but I thou...
2018-08-0907 min
Seeking Wisdom with David Cancel#113: The Cerebral Seller & Former Salesforce Sales Scientist, David PriemerIf you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- David Priemer is the Founder of CerebralSelling.com where he shares his passion for teaching the art and science of modern selling. A chemical engineer by trade, Priemer rose through the ranks at Salesforce where he served as VP of Commercial sales (joining the company after the acquisition of his company Rypple). You might also know him as the former VP of Sales at Influitive...
2018-02-2626 min
Leveling Up with Eric SiuGE Ep 27 [2014]: The Startup Story You Didn’t Hear About: The Billion Dollar Company That Was 4 Days From Going Bankrupt Hear stories from the gritty frontline of entrepreneurship with Eloqua Co-founder and the CEO of Influitive, Mark Organ. A self-described serial entrepreneur, Influitive is Mark's 7th business. Mark dove into entrepreneurship head first after realizing he couldn't hold down a regular job. His first ventures gave him exposure to everything from bootstrapping a business to generating leads and managing a board of directors. Mark survived the struggles of getting Eloqua off the ground, later seeing it sell for nearly a billion dollars. Click here for show notes. Leave some feedback: Who should I int...
2018-02-0149 min
Leveling Up with Eric SiuGE Ep 27 [2014]: The Startup Story You Didn’t Hear About: The Billion Dollar Company That Was 4 Days From Going Bankrupt Hear stories from the gritty frontline of entrepreneurship with Eloqua Co-founder and the CEO of Influitive, Mark Organ. A self-described serial entrepreneur, Influitive is Mark's 7th business. Mark dove into entrepreneurship head first after realizing he couldn't hold down a regular job. His first ventures gave him exposure to everything from bootstrapping a business to generating leads and managing a board of directors. Mark survived the struggles of getting Eloqua off the ground, later seeing it sell for nearly a billion dollars. Click here for show notes. Leave some feedback: Who should I int...
2018-02-0149 min
The B2B Roundtable (hosted by Brian Carroll)Why Customer Advocacy Should Be at The Heart of Your Marketing with Mark Organ, CEO of InfluitiveAre you connecting with and empowering your customer advocates? If not, you should. Here’s why.
Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads).
How? Because you’re helping to motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force.
For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. This year, “The Role of Marketing in Customer Advocacy” report fou...
2017-09-1328 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 140: Key Requirement To A Cash Flow Positive SaaS Business, How To Land Your First "Whale" & How To Incentivise Your Sales Team Aligned To The Company Mission with Mark Organ, Founder & CEO @ InfluitiveMark Organ, Founder & CEO at Influitive. Influitive helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth. They have raised close to $50m in VC funding from some of the best in the business including the likes of Lightspeed, First Round Capital, prior guest Cindy Padnos @ Illuminate and Nick Mehta @ Gainsight, just to name a few. Prior to Influitive, Mark was the founding CEO of Eloqua, growing the business to over 150 people, hundreds of clients and a major presence around the world in 7 years. Eloqua was eventually bought by Oracle in 2012 for a...
2017-08-2828 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 140: Key Requirement To A Cash Flow Positive SaaS Business, How To Land Your First "Whale" & How To Incentivise Your Sales Team Aligned To The Company Mission with Mark Organ, Founder & CEO @ InfluitiveMark Organ, Founder & CEO at Influitive. Influitive helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth. They have raised close to $50m in VC funding from some of the best in the business including the likes of Lightspeed, First Round Capital, prior guest Cindy Padnos @ Illuminate and Nick Mehta @ Gainsight, just to name a few. Prior to Influitive, Mark was the founding CEO of Eloqua, growing the business to over 150 people, hundreds of clients and a major presence around the world in 7 years. Eloqua was eventually bought by Oracle in 2012 for a...
2017-08-2828 min
No Quit Living PodcastNQL 043 - Mark OrganWelcome to Episode 43 of the No Quit Living Podcast. NQL is a personal development podcast designed to help listeners achieve their goals and desires. Through hearing the inspiring stories and tips from the greats, we will all find it easier to stay motivated and never quit. Mark Organ's "no quit" story starts back when he was a teenager. He worked for a house painting company doing door to door sales, and soon after started his own business doing the same thing. Organ learned that knocking on doors in the rain provided better results, although it...
2017-08-1732 min
No Quit Living PodcastNQL 043 - Mark OrganWelcome to Episode 43 of the No Quit Living Podcast. NQL is a personal development podcast designed to help listeners achieve their goals and desires. Through hearing the inspiring stories and tips from the greats, we will all find it easier to stay motivated and never quit. Mark Organ's "no quit" story starts back when he was a teenager. He worked for a house painting company doing door to door sales, and soon after started his own business doing the same thing. Organ learned that knocking on doors in the rain provided better results, although it...
2017-08-1732 min
Can I Pick Your Brain?72: Building a Billion Dollar Company with Mark Organ
Have you ever been close to filing bankruptcy?
My guest today almost filed 4 times and then grew his company which sold to Oracle for a whopping 871 Million Dollars!
Mark Organ is today the founder and CEO of Influitive, a powerful platform that could help you gain massive increases in referrals, create better communication with your clients, have immediate access to references, get your content on steroids and much more!
Mark first revolutionized B2B marketing as the founding CEO of Eloqua , the world leader in marketing automation software, which was later acquired by Oracle
Now, all this success...
2017-03-2700 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 091: Jason Lemkin on Why Hire Fast Fire Fast is BS, Why He Never Invests In Quarterly MRR & Why The Key Is Successful ReinventionJason Lemkin is the Founder and VC @ SaaStr, or more accurately put Jason is a 2x founder, 1x VC, and constant SaaS enthusiast. He led or sourced the first VC investments in many leading enterprise/SaaS start-ups, Greenhouse.io, Pipedrive, Algolia, Talkdesk, RainforestQA, Automile, and more. He is also an advisor or smaller investor in Showpad, FrontApp, Influitive, BetterWorks, and other SaaS leaders. Jason has co-founded two successful start-ups selling to the enterprise. Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web's most popular electronic signature service, from inception through its acquisition by Adobe S...
2017-01-2015 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 090: SaaStr's Own Jason Lemkin on The Specific Characteristics Jason Looks For In Founders? What Levels Of ACV Suggest The Potential For A Unicorn? Why Founders Always Undersell & How You Should Hire Your First Sales Reps?Jason Lemkin is the Founder and VC @ SaaStr, or more accurately put Jason is a 2x founder, 1x VC, and constant SaaS enthusiast. He led or sourced the first VC investments in many leading enterprise/SaaS start-ups, Greenhouse.io, Pipedrive, Algolia, Talkdesk, RainforestQA, Automile, and more. He is also an advisor or smaller investor in Showpad, FrontApp, Influitive, BetterWorks, and other SaaS leaders. Jason has co-founded two successful start-ups selling to the enterprise. Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web's most popular electronic signature service, from inception through its acquisition by Adobe S...
2017-01-1624 min
SaaS Insider038: Interview with Hsin-Ju Chuang from MindtouchWebinars. So many companies do them, few do them well. Mindtouch has found a winning formula in their Influencer program. Hsin-Ju Chuang discusses webinars and other influencer outreach on today's show. If you enjoy SaaS Insider, please rate us. About Hsin-Ju Chuang Spearheaded the creation of Mindtouch's influencer channel. Purpose is to promote brand awareness, build partnerships, and generate co-branded, co-promoted content with other companies in the space to drive sales. What she does is reach out to executives - Directors, VPs, C-Level, at companies in Mindtouch's space like Zuora, WalkMe, Zendesk, Influitive, ServiceRocket...
2016-12-2022 min
Sales Success Stories#1 Regional Sales Director at Influitive – Justin Bridgemohan Value Is the Driver of Every Human Interaction
When there's no longer any value in an interaction, then the sales cycle stops. Full show notes complete with links to items mentioned on the show available at: top1.fm/3 Justin Bridgemohan is the Regional Director at Influitive, an advocacy marketing platform designed to help businesses supercharge their customer's enthusiasm for their products and services. Justin has been promoted twice since he joined Influitive in 2013 and has been a leader on Influitive's rapidly-growing sales team. Justin shares some of his keys to success, but the most important of them all is to alway...
2016-10-251h 17
Inspired MarketingMongoDB's Francesca Krihely on Advocacy MarketingSenior Manager of Content Marketing, Francesca Krihely, has transformed her team's content pipeline by leveraging one of her company's most valuable resources: MongoDB customers. Hear how her team uses Influitive and Oracle Eloqua to activate their user champions to be advocates in their community and ultimately, multiply MongoDB's marketing engine with small and large acts of advocacy.
2016-10-1939 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 028: Eloqua & Influitive's Mark Organ on Scaling Eloqua Into A Global Business & Why Customer Success Is The Bed Rock For All SaaS BusinessesSuper excited to welcome a heavy weight of the SaaS industry today as we have Mark Organ, Founder & CEO at Influitive. Influitive helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth. Prior to Influitive, Mark was the founding CEO of Eloqua, growing the business to over 150 people, hundreds of clients and a major presence around the world in 7 years. Eloqua was eventually bought by Oracle in 2012 for a reported $810m. In Today’s Episode with Mark We Discuss: The founding story behind Influitive? What was the a-ha moment behind th...
2016-06-0624 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 028: Eloqua & Influitive's Mark Organ on Scaling Eloqua Into A Global Business & Why Customer Success Is The Bed Rock For All SaaS BusinessesSuper excited to welcome a heavy weight of the SaaS industry today as we have Mark Organ, Founder & CEO at Influitive. Influitive helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth. Prior to Influitive, Mark was the founding CEO of Eloqua, growing the business to over 150 people, hundreds of clients and a major presence around the world in 7 years. Eloqua was eventually bought by Oracle in 2012 for a reported $810m. In Today's Episode with Mark We Discuss: The founding story behind Influitive? What was the a-ha moment behind the...
2016-06-0624 min
B2B NationInfluitive: Growing Affinity for Your BrandJim Williams is the VP of Marketing at Influitive. In the episode, we discussed the history and growth of advocate marketing, how to measure success with an advocate marketing program, how MarTech’s growth impacts software purchases, and why ABM is the next stage in B2B marketing evolution.
Read more: http://technologyadvice.com/blog/marketing/growing-brand-affinity-with-influencer-marketing/
More on Influitive: http://influitive.com
2016-04-2517 min
How To SaaS03: The Strategy Behind Advocamp With Jim Williams, VP Of Marketing At InfluitiveEpisode 3 of the How To SaaS podcast features Jim Williams, VP of Marketing at Influitive, on the strategy behind their Advocamp conference and how it is helping them create the category of Advocate Marketing.
2016-04-1238 min
Busting the omnichannel - enterprise hacks and chatsZERO ad budgets and the brand zealots debate - with Joseph Jaffe
Live from Advocamp 2016, Jon Reed catches Joseph Jaffe in a spirited mood after his keynote, "Using your brand to create an army of zealots." This frank/informal chat debates the pros/cons of brand zealotry, with Jaffe explaining why politicians like Trump and Obama have changed the marketing discourse. Jon worries this groundswell marketing has a dark side - Jaffe responds. Jaffe also hits on key concepts from his last book Z.E.R.O., which explores the futility of paid media. The guys also kick around the viability of customer advocates and advocate-driven marketing - a key theme of I...
2016-03-1440 min
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.comAdvocamp review - ZERO ad budgets and brand zealots - with Joseph JaffeLive from Advocamp 2016, Jon Reed catches Joseph Jaffe in a spirited mood after his keynote, "Using your brand to create an army of zealots." This frank/informal chat debates the pros/cons of brand zealotry, with Jaffe explaining why politicians like Trump and Obama have changed the marketing discourse. Jon worries this groundswell marketing has a dark side - Jaffe responds. Jaffe also hits on key concepts from his last book Z.E.R.O., which explore the futility of broadcast advertising. The guys also kick around the viability of customer advocates and advocate-driven marketing - a key theme...
2016-03-1440 min
Modern Marketing Engine podcast hosted by Bernie BorgesWhy the Modern CMO is Like a Mutual Fund ManagerJim Williams, Vice President of Marketing at Influitive has spent 20 years in B2B marketing with start-up and growth-stage technology companies. Under Jim's leadership, Influitive, a pioneer in advocate marketing software, has developed a world-class inbound marketing engine that fuels 70 to 80% of the revenue engine. Jim has built a thriving community of engaged advocates made up of customers, partners and evangelists.
On this episode, Jim and I discuss the dynamic role of the modern CMO. He reveals the skills a modern CMO needs to have, how to impact revenue growth by building a team of internal and ex...
2015-12-2334 min
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email044: Mark Organ, Founding CEO Of Eloqua and Founder of Influitive on Advocacy MarketingAs the founding CEO of Eloqua – which is now part of the Oracle Marketing Cloud – Mark Organ has been developing tools related to #modern #marketing for decades. Mark shares his experiences with Eloqua and his most recent company, Influitive. Mark’s opinions on the future of our industry can’t be missed.
2015-08-3033 min
Bowery Capital Startup Sales PodcastFirst Steps To Sales Ops Success with Emmanuelle Skala (Influitive)Emmanuelle Skala from Influitive joined us in the Bowery Capital studio this week to walk us through her take on the "First Steps To Sales Ops Success" that every early-stage founder should know. Especially for SaaS companies with a driven-driven sales model, Sales Ops has become a discipline in its own right. We're all familiar with traditional SaaS metrics like MRR, churn, CLTV, etc. But for the most part, these are lagging indicators. While important, they don't provide the sort of foresight that modern Sales Ops leaders need in order to optimize sales performance 6 months or more in advance. In our podc...
2015-05-2941 min
B2B Content Marketing LeadersJim Williams, VP of Marketing at Influitive - The B2B Marketing Leaders PodcastJim Williams is the VP of Marketing at Influitive
Jim (https://www.linkedin.com/in/jimcwilliams) is a strategic executive, growth hacker and advocate marketing thought leader. He's had a successful track record of leading and growing, early stage technology companies. At Influitive, he oversees marketing automation, including lead nurturing, scoring, website personalization, sales enablement. advocacy, social and everything marketing. His most important work at Influitive is in mobilizing hundreds of fans, influencers and customers to refer leads, build brand affinity and accelerate the sales pipeline.  Jim Williams is considered a thought leader in strategies to acquire engaged advocates (customers, partners, fa...
2015-03-1224 min
B2B Content Marketing LeadersGeoff Livingston, Founder of Tenacity5 Media shares insights on visual content marketing and marketing predictions for 2015 - The B2B Marketing Leaders PodcastGeoff Livingston is the Founder of Tenacity5 Media
An author, public speaker, photographer and communications strategist; Geoff Livingston is passionate about helping companies and nonprofits develop fantastic marketing programs that help them accomplish their goals. Geoff has worked with several Fortune 500 companies like: AT&T, Cox, eBay, Ford, Google, PayPal, and many others. He’s an advisor for several tech companies and is a consultant for various non-profit organizations.
Prior to founding Tenacity5 Media he started and sold his social media boutique: Livingston Communications. Geoff’s been recognized by The Washington Post as a top blogger and Twitte...
2015-02-2516 min