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InfoSum
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Identity Architects
Special Edition: Cannes 2025
In this special edition of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with various industry leaders at Cannes Lions Festival of Creativity 2025 to discuss everything from AI and retail media to community and representation. Ben spoke with Matt Barash from Nova, Victoria Usher from GingerMay, Toby Jenner from WPP Media, Growth Consultant Steph Inez Matthews, Joe Zappa from Sharp Pen Media, Karina Kogan from Napster, Chris Dunne from ThinkBox, and Lauren Wetzel from InfoSum. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More infor...
2025-06-25
30 min
Identity Architects
Sable Mi: Reclaim the purpose of advertising
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Sable Mi, to discuss insights and measurement, consumer privacy, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-06-11
33 min
Identity Architects
Jesse Redniss, Precise: Keep it people-focused
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jesse Redniss, Founder & CEO of Precise, to discuss customer experience, data privacy, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-05-28
41 min
Identity Architects
Sean Crawford, SMG: It’s not about ad sales
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-04-30
43 min
Identity Architects
Zach Lain, PepsiCo: Collective action
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-04-16
39 min
AdTechGod Pod
The Refresh New: The Acquisition of Infosum by WPP
In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services.Takeaways The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy. Data collaboration...
2025-04-09
21 min
Media Intelligence
How WPP, GroupM, and InfoSum Are Redefining Data Intelligence
WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum’s patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter in...
2025-04-03
05 min
Identity Architects
Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligence
WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum’s patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter in...
2025-04-03
06 min
Identity Architects
Zora Senat, Verisk Marketing Solutions: Looking backward to look forward
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/inf
2025-04-02
30 min
The Marketing Rapport
Privacy-First Marketing: The New Era of Data Collaboration with Lauren Wetzel, CEO of InfoSum
Marketers are shifting away from outdated data practices and embracing privacy-first strategies. In this episode of The Marketing Rapport, host Tim Finnigan sits down with Lauren Wetzel, CEO and Board Director at InfoSum, to explore the evolving landscape of data collaboration, privacy-enhancing technology, and first-party data strategies. Lauren explains why brands no longer trust third-party data exchanges and how decentralized collaboration can protect consumer privacy while maintaining marketing performance. The conversation dives into the role of privacy-enhancing technologies (PETs) and the limitations of traditional data clean rooms, which often fail to deliver true privacy protection. Lauren breaks d...
2025-03-20
32 min
Identity Architects
Olya Dyachuk, Heineken: Brew the joy of true togetherness
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken’s DE&I campaigns, their evolving market, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/i
2025-03-19
48 min
Identity Architects
Nathan Lindberg, Overwolf: Creators of the future
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosu...
2025-03-05
55 min
Identity Architects
Jamie Williams, CLV Group: The global fandom
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jamie Williams, Chief Customer Officer & Co-Founder at CLV Group, to discuss fan engagement, sports marketing, data collaboration, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-02-19
33 min
Identity Architects
Antonio Montesano, OMD: Creating bridges
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Antonio Montesano, Chief Digital & Innovation Officer, Italy, at OMD, to discuss the role of agencies, retail media, the customer journey, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedi...
2025-02-05
45 min
Life in Digital
The Privacy Paradox: Balancing Data and Trust in Retail Media with InfoSum's Nick Henthorn
In this episode of Life in Digital, our host Ed Steer sits down with Nick Henthorn, SVP of Sales, EU at InfoSum, to explore the world of data collaboration and the groundbreaking solutions InfoSum is bringing to the table. Nick delves into his role at InfoSum, shedding light on the key responsibilities he oversees and how his work helps drive the company’s mission forward. Tune in as they discuss what sets InfoSum apart in the competitive data collaboration space, the challenges their customers face, and how the company’s cutting-edge technology addresses those issues. Nick also shar...
2025-01-31
42 min
Life in Digital
The Privacy Paradox: Balancing Data and Trust in Retail Media with InfoSum's Nick Henthorn
In this episode of Life in Digital, our host Ed Steer sits down with Nick Henthorn, SVP of Sales, EU at InfoSum, to explore the world of data collaboration and the groundbreaking solutions InfoSum is bringing to the table. Nick delves into his role at InfoSum, shedding light on the key responsibilities he oversees and how his work helps drive the company’s mission forward. Tune in as they discuss what sets InfoSum apart in the competitive data collaboration space, the challenges their customers face, and how the company’s cutting-edge technology addresses those issues. Nick also shar...
2025-01-28
45 min
Identity Architects
Matt Barash: The perfect storm
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Matt Barash to discuss his career, the evolution of the adtech industry, privacy, mental health, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-01-22
1h 05
Identity Architects
Anya Libova, DoubleVerify: Measurement is an ally
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Anya Libova, Publisher Sales Director, EMEA, at DoubleVerify, to discuss brand suitability, measurement, networking, the inspiration behind launching AdTech Connect, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.co...
2025-01-08
42 min
Identity Architects
Paul Wright, Uber Advertising: Diversity of everything
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Paul Wright, Head of International, Uber Advertising at Uber, to discuss Uber’s advertising business, consumer privacy, commerce media, diversity, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com...
2024-12-11
37 min
Identity Architects
Alice Anson, Nectar360: Bringing creativity back to retail media
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Alice Anson, Director of Digital Media at Nectar360, to discuss retail media, customer loyalty, the value exchange, data privacy, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company...
2024-11-27
29 min
Identity Architects
Jesh Sukhwani, Lenovo: Be bold, learn fast, make mistakes
In the latest episode of Identity Architects, InfoSum's CEO Lauren Wetzel, sits down with Jesh Sukhwani, Global Director - Media Center of Excellence, Lenovo, to discuss data collaboration, data privacy, first-party data, Lenovo’s privacy-first strategy, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com...
2024-11-13
46 min
Identity Architects
Sarah Robertson, Experian: Consumers should be empowered
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Sarah Robertson, Director of Product, Experian, to discuss identity, data collaboration, how Experian is evolving for the privacy-first world, retail media, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedi...
2024-10-30
27 min
Identity Architects
Lee Mabey, Dentsu X: Pride doesn't exist on its own
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Lee Mabey, Managing Partner at Dentsu X, to explore the power of inclusive advertising. Lee shares both practical examples and compelling statistics that underscore why inclusive marketing is not only a societal necessity but also a driver of business growth.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe...
2024-10-16
44 min
Identity Architects
Camilla Child, The Telegraph: Lots to be positive about
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Camilla Child, Director, Commercial Data Strategy at The Telegraph, to discuss the value exchange, first-party data strategies, data privacy, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on Linked...
2024-10-02
34 min
Identity Architects
Rob Goodwin, MSQ: We’re on the cusp
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Rob Goodwin, Chief Data Officer, Global at MSQ and Chief Executive Officer at MSQ Data, to discuss modern media agencies, data strategies, composable technology, AI, being a customer champion, and more.---You Had Me At Data Podcast: https://open.spotify.com/show/2HN51w01zucZIM8I8lEQdS Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studi...
2024-09-18
1h 03
Identity Architects
Sean Betts, Omnicom Media Group: Scared and excited
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Betts, Chief Product & Technology Officer at OMG UK, to discuss Generative AI, data privacy, mental health, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.li...
2024-09-04
54 min
Identity Architects
Sara Vincent, Utiq: Something worth saving
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sara Vincent, Managing Director UK at Utiq, to discuss data privacy, identifiers, the open web, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/co...
2024-08-21
47 min
Identity Architects
Jay Sears, Team Daya: Generational Impact
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Jay Sears, Founder of Team Dayā, to discuss Team Dayā’s work, creating generational impact, data privacy, consumer trust, and more.---Support Team Dayā: https://supportteamdaya.com/ Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resourc...
2024-08-07
1h 01
Programmatic Pulse
Ep.35 | Ben Cicchetti | SVP, Marketing & Communications at InfoSum
This week Sean is joined by Ben Cicchetti. Ben Cicchetti is SVP, Marketing & Communications at InfoSum. Chapters below 👇 🎙 Ben's Career Journey 🎙 Transitioning into AdTech 🎙 InfoSum and their Solutions 🎙 The Implications of Google's Reversal on Third-Party Cookies 🎙 The Tech behind InfoSum's Data Collaboration Platform 🎙 Core Elements of a Successful Marketing Strategy 🎙 How to Position a Brand in a Competitive AdTech Landscape 🎙 How to Respond to Rapid Changes in the Industry 🎙 Inclusive Hiring Strategies 🎙 Inclusive Events: Fostering a Welcoming Atmosphere
2024-08-06
37 min
Identity Architects
Vincent Flood, VideoWeek: Change things for the better
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Vincent Flood, Editor in Chief at VideoWeek, to discuss CTV, Generative AI, inclusive events, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/compan...
2024-07-24
54 min
Identity Architects
Julia Shullman, Telly: Rearchitect the ecosystem
In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Julia Shullman, General Counsel & Chief Privacy Officer at Telly, to discuss data privacy, consumer choice, transparency, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/compan...
2024-07-10
53 min
Future Fuzz - The Digital Marketing Podcast
Ep. 78 - Ben Cicchetti - The future of Business Data Sharing & LGBTQ+ Leadership - Infosum
Summary Ben Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business. Takeaways Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity. First-party data is a powerful asset for businesses, and collaboration with other companies can enhance its...
2024-07-02
28 min
Future Fuzz - The Digital Marketing Podcast
Ep. 78 - Ben Cicchetti - The future of Business Data Sharing & LGBTQ+ Leadership - Infosum
Summary Ben Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business. Takeaways Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity. First-party data is a powerful asset for businesses, and collaboration with other companies can enhance its...
2024-06-28
31 min
Identity Architects
Christer Ljones, Schibsted: Three steps forward, two steps back
In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Christer Ljones, Director of Advertising Data Capabilities at Schibsted, to discuss data privacy, the value exchange, retail media, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http...
2024-06-26
34 min
Identity Architects
Andrew Spurrier-Dawes, Choreograph: Compassion and empathy
In the latest episode of our Identity Architects podcast, InfoSum's SVP of Marketing & Communications, Ben Cicchetti, sat down with Andrew Spurrier-Dawes, Global Head of Client and Agency Enablement, Resolve at Choreograph, to discuss mental health and growing awareness, first-party data, the cookieless future, and more. TRIGGER WARNINGFor those who may have struggled with their own mental health, it may be a difficult episode at times. If you want to skip that part of the conversation, I suggest you leave us at the 31-minute mark and rejoin the conversation at 46 minutes.---
2024-06-12
1h 07
Identity Architects
Alex Wright, Channel 4: Deliver what the viewers want
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Alex Wright, Programmatic & Platform Leader at Channel 4, to discuss CTV, retail media, data collaboration, and more.InfoSum Case Study with Channel 4 and Nectar360: https://hubs.la/Q02yC7h20---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www...
2024-05-29
26 min
Identity Architects
Chris Kenna, Brand Advance Group: Nothing about us without us
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Chris Kenna, founder and CEO at Brand Advance Group, to discuss inclusive advertising, DEI, pride, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow...
2024-05-15
58 min
Identity Architects
Andy Jones, Samsung Ads: Drop the C in CTV
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Andy Jones, Head of UK Sales at Samsung Ads, to discuss privacy, CTV, market fragmentation, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow...
2024-05-01
43 min
Identity Architects
Rachel Peace, Hearts & Science: Advocacy, allyship, and action
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Rachel Peace, UK Managing Director at Hearts & Science, to discuss cookie deprecation, key industry trends, retail media, data ethics, DEI, allyship, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infos...
2024-04-17
55 min
Identity Architects
Nola Solomon, Criteo: Uniting for a stronger future
In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Nola Solomon, SVP, Go‑To‑Market, at Criteo, to discuss privacy, retail media, AI, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn...
2024-04-03
38 min
Identity Architects
Alex Cone, Google: Get below the surface
In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Alex Cone, Privacy Sandbox Product Manager at Google, to discuss privacy, interoperability, Google’s Privacy Sandbox, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on Li...
2024-03-20
51 min
Identity Architects
Liesbeth Bernaerts, IPG Mediabrands: Rethink everything
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more.---Listen to our Identity Architects’ Soundtrack PlaylistMore information on InfoSumInfoSum Case Studies---Subscribe to our newsletterFollow us on LinkedInFollow us on Twitter
2024-03-06
41 min
Identity Architects
Moe Ismail, FreeWheel: Change is constant
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Moe Ismail, Executive Director, Product Management, at Freewheel, to discuss identity, market fragmentation, TV advertising, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow...
2024-02-21
34 min
Identity Architects
Shiv Gupta, U of Digital: The why behind the what
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Shiv Gupta, Founder of U of Digital, to discuss educating the industry, collaboration, the value exchange, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02j-5xh0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linked...
2024-02-07
49 min
Identity Architects
Jayesh Rajdev, ITV: We’re always in beta
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Jayesh Rajdev, Controller of Advanced Advertising at ITV, to discuss Connected TV, retail media, innovation at ITV, streaming and linear audiences, Media for All (MEFA), and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ More information on ITV AdLabs https://www.itvmedia.co.uk/itv-adlabs/productMore information on Medi...
2024-01-24
50 min
Identity Architects
Ollie Shayer, Boots UK: From hype to reality
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Ollie Shayer, Omni-Media Director at Boots UK, to discuss retail media, first-party data, privacy, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on...
2024-01-10
40 min
Identity Architects
Best of Identity Architects 2023: Collective Responsibility
It’s been an incredible year for the podcast. We have spoken to brilliant industry leaders who have shared so many amazing insights, inspiring stories, and powerful advice. For the final episode of 2023, we take a look back at some of our favorite moments from the year. Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newslett...
2023-12-13
40 min
Identity Architects
Toon Coppens, DPG Media: Don’t wait
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Toon Coppens, Director Advertising Data & Identity at DPG Media, to discuss privacy, first-party data, retail media, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Foll...
2023-11-29
51 min
Identity Architects
Therran Oliphant, EssenceMediacom: Go the farthest we can
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Therran Oliphant, SVP, Head of Data & Technology NA at EssenceMediacom, to discuss privacy, first-party data, interoperability, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Foll...
2023-11-15
50 min
Identity Architects
Anita Klinkosz, Havas Media Group: Don’t settle for the status quo
In the latest episode of our Identity Architects podcast, InfoSum's Sales Director, Sunil Modha, sat down with Anita Klinkosz, Audience Architect at Havas Media Group, to discuss the power of first-party data, insights and planning, measurement, challenging the status quo, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.i...
2023-11-01
50 min
Identity Architects
Christopher Reher, Axel Springer All Media: Be brave
In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Christopher Reher, General Director Data, Axel Springer All Media, to discuss privacy, first-party data, legal standards, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on...
2023-10-18
52 min
Identity Architects
Wade Rifkin, Clear Channel Outdoor: A groundbreaking opportunity
In the latest episode of our Identity Architects podcast, InfoSum’s VP, Product Marketing, Devon DeBlasio, sat down with Wade Rifkin, EVP/GM, Programmatic at Clear Channel Outdoor, to discuss out-of-home, programmatic, data clean rooms, first-party data, and more.---Learn more about InfoSum’s partnership with Clear Channel Outdoor: https://www.infosum.com/blog/bringing-the-power-of-data-clean-rooms-to-out-of-home-and-beyond ---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum...
2023-10-04
51 min
Identity Architects
Dora Michail-Clendinnen, The Ozone Project: Do better than yesterday
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Dora Michail-Clendinnen, Chief Strategy Officer, The Ozone Project, to discuss first-party data, privacy, sustainability, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on...
2023-09-20
36 min
Identity Architects
Becky Harris, Dynata: Disrupt together
In the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Becky Harris, Vice President, Global Head of Ad & Data Products at Dynata, to discuss first-party data, measurement, the value exchange, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/r...
2023-09-06
30 min
Identity Architects
Samantha Jacobson, The Trade Desk: The onus is on all of us
In the latest episode of our Identity Architects podcast, InfoSum’s Chief Operating Officer, Lauren Wetzel, sat down with Samantha Jacobson, Chief Strategy Officer at The Trade Desk, to discuss the open internet, identity, first-party data, Connected TV, retail media, and more.---Learn more about InfoSum’s partnership with The Trade Desk: https://www.infosum.com/blog/infosum-and-the-trade-desk-to-power-privacy-centric-activation-of-advertiser-first-party-data Learn more about The Trade Desk: https://www.thetradedesk.com ---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b ...
2023-08-23
1h 00
Identity Architects
Matt Hill, Thinkbox: Best of both worlds
In the latest episode of our Identity Architects podcast, InfoSum's VP, Client Services, Ben Chivers, sat down with Matt Hill, Director of Research & Planning at Thinkbox, to discuss first-party data, CTV, measurement, and more.---TV Masters training course by Thinkbox: https://tvmasters.thinkbox.tv/ ---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ...
2023-08-09
52 min
Identity Architects
Troy Townsend, Zitcha: Think like a media business
In the latest episode of our Identity Architects podcast, we’re heading Down under as InfoSum's General Manager ANZ, Richard Knott, sat down with Troy Townsend, Co-Founder and CEO at Zitcha, to discuss first-party data, retail media, data clean rooms, and more.---More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitte...
2023-07-26
43 min
Identity Architects
Patrick Zinga, Heineken: Creating consumer love
In the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Patrick Zinga, Media, Data & Technology Lead at Heineken UK Limited, to discuss the value exchange, retail media, first-party data, and more.---More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com...
2023-07-12
54 min
Embracing A Cookieless Future
Embracing A Cookieless Future – Episode 10: InfoSum – Reclaim your data destiny. Build better customer experiences.
In this episode, hosts Bede Feltham and Ruth Reynolds, were joined by Modha, Director, Enterprise Sales at InfoSum, a company with a leading data collaboration platform and secure data clean room, empowering companies to deliver better customer experiences while prioritising customer privacy. Modha discussed how Infosum are increasingly working with advertisers and publishers to deliver enhanced targeting and measurement solutions that help to embrace a cookieless future.Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand i...
2023-07-06
51 min
Identity Architects
Chris Andrews, Wake The Bear: Everyone is collectively responsible
In the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Chris Andrews, Head of Marketing Technology at Wake The Bear, to discuss privacy, first-party data, measurement, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-06-28
50 min
Identity Architects
Lucy McKillop, Outvertising: Make a difference
In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Lucy McKillop, Joint-CEO at Outvertising and Global Brand Director, Carat, at Dentsu International, to discuss her work at Outvertising, LGBTQ+ representation in advertising, pride, and more.---More information on InfoSum https://www.infosum.comMore information on Outvertising: https://www.outvertising.org---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on...
2023-06-07
53 min
Identity Architects
Nic Travis, Lloyds Banking Group: Do the right thing
In the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Nic Travis, Head of Paid Digital Marketing at Lloyds Banking Group, to discuss data privacy, data ethics, the value exchange, and more.---More information on InfoSum https://www.infosum.com/More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: htt...
2023-05-24
35 min
Identity Architects
Shailley Singh, IAB Tech Labs: Honor and preserve privacy of consumers
In the latest episode of our Identity Architects podcast, InfoSum's VP, Product Marketing, Devon DeBlasio, sat down with Shailley Singh, COO & EVP, Product, at IAB Tech Lab, to discuss the IAB Tech Lab’s work, data privacy, identity, and more.---More information on InfoSum https://www.infosum.com/More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http...
2023-05-10
50 min
Identity Architects
Justin DeBrabant, ActionIQ: Embrace the big trends
In the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Justin DeBrabant, SVP, Product at ActionIQ, to discuss data privacy, identity, the value exchange, and much more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://www.twitter.com/InfoSum
2023-04-26
55 min
Identity Architects
Stephen Shepherd, dunnhumby: Everyone is talking about retail media
In the latest episode of our Identity Architects podcast, InfoSum's Director, Customer Success, Amy Tranter, sat down with Stephen Shepherd, Media Strategy and Partnerships Director at dunnhumby, to discuss retail media, a customer-first approach, collaboration, and much more.---More information on InfoSum https://www.infosum.com/More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.lin...
2023-04-12
29 min
Identity Architects
Jessica Gottardo, Global: Just go for it
In the latest episode of our Identity Architects podcast, InfoSum’s Senior Manager, Customer Success, Norah Hannel, sat down with Jessica Gottardo, Head of Commercial Data Product at Global, to talk about data, female empowerment, women in tech, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://tw...
2023-03-29
44 min
Identity Architects
Hannah Browne, Acxiom: Nothing ever stays the same
In the latest episode of our Identity Architects podcast, InfoSum's VP Business Development, Valerie Mercurio, sat down with Hannah Browne, Director, Products, at Acxiom, to discuss her accomplishments, female empowerment, women in tech, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-03-15
47 min
Identity Architects
Mathieu Roche, ID5: It's a collective responsibility
In the latest episode of our Identity Architects podcast, InfoSum's SVP Sales, Europe, Stu Colman, sat down with Mathieu Roche, co-founder and CEO at ID5, to discuss cookieless, identity, value exchange, and much more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-03-02
46 min
Identity Architects
Margaret Jobling, NatWest: We have the ability to make an impact
In the latest episode of our Identity Architects podcast, InfoSum's Customer Success Director, Amy Tranter, sat down with Margaret Jobling, CMO at NatWest, to discuss trust, privacy, value exchange, and more.---More information on InfoSum https://www.infosum.comInfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-02-08
47 min
Identity Architects
Søren Dinesen, Digiseg: A game changer for humanity
In the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Søren Dinesen, CEO at Digiseg, to discuss privacy, trust, clean rooms, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-01-25
41 min
Identity Architects
Di Mayze, WPP: The digital divide is real
In the latest episode of our Identity Architects podcast, InfoSum's SVP Sales Europe, Stu Colman, sat down with Di Mayze, Global Head of Data and AI at WPP, to discuss data transformation, privacy, collaboration, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-01-11
53 min
Identity Architects
Lincoln Gunn, Fandom: Rip the band-aid off
In the latest episode of our Identity Architects podcast, InfoSum's Director Sales, Sunil Modha, sat down with Lincoln Gunn, VP, Programmatic Revenue, Operations & Data Partnerships, at Fandom, to discuss data privacy, consumer trust, data collaboration, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-12-08
51 min
Identity Architects
Mark Evans, Direct Line: The consumer is our boss
In the latest episode of our Identity Architects podcast, InfoSum's VP Sales, Nick Henthorn, sat down with Mark Evans, Managing Director for Marketing & Digital at Direct Line, to discuss identity, data privacy, consumer trust, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-11-23
35 min
Identity Architects
Dunstan Rickard, ESL FACEIT Group: We’re not data owners, we are custodians
In the latest episode of our Identity Architects podcast, InfoSum's Director Customer Success, Max Toulliou, sat down with Dunstan Rickard, Advertising Sales Director at ESL FACEIT Group, to discuss gaming, data privacy, trust, collaboration, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-10-28
1h 01
Identity Architects
Keith Petri, lockr: Competition truly breeds innovation
In the latest episode of our Identity Architects podcast, InfoSum’s COO, Lauren Wetzel, sat down with Keith Petri, Founder & CEO at lockr, to discuss data privacy, regulations, consumer awareness, and more.---More information on InfoSum https://www.infosum.comInfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-10-12
40 min
Identity Architects
Mary Keane-Dawson: I would like to see it change in my lifetime
In the latest episode of our Identity Architects podcast, InfoSum’s SVP Northern Europe & Italy, Stu Colman, sat down with Mary Keane-Dawson, Business Growth Consultant at KILN, the digital transformation agency, whose clients include, Time Out, LX Collection, and Connectd, to discuss privacy, regulations, distributed ledger technologies, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studiesMore information on KILN https://www.wearekiln.com/---Subscribe to our newsletter: https://www.infosum.com/resources/insights...
2022-09-28
53 min
Identity Architects
James Cottee: There's always going to be challenges
In the latest episode of our Identity Architects podcast, our Sales Director, Sunil Modha, sat down with James Cottee, Principal Client Partner, EMEA, at Tripadvisor, to discuss collaboration, the value exchange, and much more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-09-01
48 min
Identity Architects
Matthew Birkby: There's no magic solution to solve for identity
Our Senior Director, Enterprise Sales Nick Henthorn sat down with media consultant and gaming industry expert Matthew Birkby. Nick and Matthew dive into Matthew’s gaming industry background, how that industry has evolved and where it's going, what in-game advertising will look like, and what role AR, VR, and XR will play. ---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://ww...
2022-08-11
35 min
Identity Architects
Lara Izlan, ITV: No consumers means no business
In the latest episode of our Identity Architects podcast, our SVP Sales Northern Europe & Italy, Stu Colman, sat down with Lara Izlan, Director of Data Strategy at ITV, to discuss identity, collaboration, the value exchange between consumers and media companies, data privacy, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow...
2022-07-27
57 min
Programmatic Talks
Programmatic Talks -20- Infosum y Data Clean Room con Riccardo Polizzy
Infosum, patrocinador del evento de Retail Media Spain nos cuenta como son los espacios colaborativos entre marcas y nos habla de Mathematical Rappresentation, información en silos o bunkers y de como los Data Clean Room son a todos los efectos una herramienta para hacer Retail Media.
2022-07-20
32 min
Televisionation
Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.
2022-06-24
36 min
Televisionation
Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.
2022-06-15
36 min
Identity Architects
Dajana Manthey, Opinary: In the end, it's about data quality
ShownotesIn the latest episode of our Identity Architects podcast our Director Sales CE Dennie Trost sat down with Dajana Manthey, CRO at Opinary, to discuss identity, collaboration, understanding the consumers, intent to buy, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com...
2022-06-01
47 min
Identity Architects
Dana McGraw, Disney Advertising: We want to do the right thing by the consumer
In the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us on Lin...
2022-05-18
39 min
Identity Architects
Chris Hawk, Papa John's: There’s not a one-size-fits-all approach
In the latest episode of Identity Architects, our VP of Product Marketing Devon DeBlasio sat down with Chris Hawk, VP, Director of Media Strategy & Investment Performance at Papa John's International, to discuss modern media strategies, the rise of streaming and gaming, data clean rooms, using data collaboration to improve the customer experience and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us on LinkedIn: http://www...
2022-05-04
53 min
Identity Architects
Stéphane Dugelay, mediarithmics: First-party data is key
In the twelfth episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Stéphane Dugelay, Founder and CTO at mediarithmics, to discuss the future of targeting, opportunities through collaboration, the relationship with consumers, and more.---More information on InfoSum: https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on T...
2022-04-13
40 min
Identity Architects
Piper Heitzler, Amobee: Put yourself out there
In the eleventh episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Piper Heitzler, Head of Growth EMEA at Amobee, to discuss international women’s history month, empowering women, as well as identity, collaboration opportunities of the future, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhq...
2022-03-31
48 min
Identity Architects
Rowena Humby, Starcount: Embrace the change
In the tenth episode of our Identity Architects podcast our Sales Director Jess Bradley sat down with Rowena Humby, CEO at Starcount, to discuss identity, the cookieless future, and how data can be used to improve the customer experience, data collaborations, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Tw...
2022-03-17
44 min
Identity Architects
Valerie Mercurio, InfoSum: There is a better way for us to protect our customers
In the ninth episode of our Identity Architects podcast our VP, Corporate Marketing Ben Cicchetti sat down with InfoSum’s Director of Business Development Valerie Mercurio, to talk about data partnerships, competitive collaboration, identity, commercial trust, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-03-09
22 min
VideoWeek
#32 Lauren Wetzel, Infosum
Lauren Wetzel is COO of Infosum, one of the companies at the forefront of digital advertising's privacy revolution. In this episode Lauren joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss how data clean rooms work, why she hates the term 'clean room', the extent to which they're actually delivering for advertisers today, and how they can be used in a variety of ways that go beyond simply matching datasets.
2022-02-23
47 min
That Tech Pod
How To Scale Privacy-First Technology To Bring Trust Back To Data With InfoSum COO Lauren Wetzel
Today On That Tech Pod, Laura and Gabi chat with Lauren Wetzel. Lauren is the Chief Operating Officer at InfoSum, overseeing the global marketing, strategy and operations teams, as well as InfoSum’s People management. InfoSum is a data collaboration platform that uses privacy-first technology to connect customer records between and amongst companies without ever sharing any data. She is also responsible for building and managing InfoSum’s business development and channel partnerships team. Lauren previously served as President, North America, Strategy & Operations for InfoSum. Prior to joining InfoSum, Lauren was SVP, Strategy and Corporate Development for AT&T’s adver...
2022-02-15
34 min