Shows
Identity ArchitectsLauren Wetzel, WPP: Being client-obsessedIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO of InfoSum, to discuss interoperability, intelligence-led marketing, privacy as a human right, the launch of Beacons, leadership at scale, what it takes to drive real client growth, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subs...
2026-01-1438 min
Identity ArchitectsAshley Jones, Tripadvisor: Real human data and contentIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Ashley Jones, Principal Client Partner at Tripadvisor, to discuss how traveller expectations are changing, responsible data collaboration, AI in travel planning, the next era of travel advertising, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us...
2025-12-1731 min
Identity ArchitectsDr. Marcus Collins: A matter of perspectiveIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies...
2025-11-261h 01
Identity ArchitectsPaul Farrow, Microsoft Ads: Privacy is actually simpleIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s role across the ad tech ecosystem, how to balance AI innovation and privacy, how trust and transparency will define the next era of digital media, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newslette...
2025-11-1244 min
Identity ArchitectsSamantha Bukowski, WPP Media: You’ve got to commitIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data collaboration, the power of creativity and AI in marketing, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on Linke...
2025-10-2944 min
Identity ArchitectsBudi Tanzi, Experian: There’s always evolutionIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why measurement is critical, why curation belongs in the marketing flywheel, AI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn...
2025-10-1533 min
Identity ArchitectsKerel Cooper, GumGum: Everything starts with cultureIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Kerel Cooper, Chief Marketing Officer, GumGum, to discuss contextual advertising, the role of AI in marketing, consumer privacy, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/info
2025-10-0133 min
Identity ArchitectsVictoria Bruce, Carwow: Data collaboration is the driving forceIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Victoria Bruce, Senior Media Lead at Carwow, to discuss the evolving automotive market, commerce media, data collaboration, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-09-1742 min
Identity ArchitectsGiovanni Gardelli, Yahoo: Transparency is the leverIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Giovanni Gardelli, VP DSP Data Products at Yahoo, to discuss safe data collaboration, transparency, the evolving measurement landscape, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/info
2025-09-0333 min
Identity ArchitectsKarina Kogan, Napster: The internet’s next actIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Karina Kogan, President and CMO at Napster, to discuss the reimagining of Napster, the future of consumer experiences, shaping brand narratives and values, AI agents, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on Linked...
2025-08-2055 min
Identity ArchitectsBrian Stempeck, Evertune AI: Add the human voiceIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Brian Stempeck, CEO & Co-Founder, Evertune AI, to discuss the impact AI is having on advertising, the future of creativity, the role of AI agents, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn...
2025-08-0645 min
Identity ArchitectsNadine Warren, ITV: Giving the advertiser choiceIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Nadine Warren, Advanced Advertising Manager at ITV, to discuss data collaboration, privacy, innovation and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-07-2341 min
Identity ArchitectsEvan Hanlon, Choreograph: Culture of experimentationIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Evan Hanlon, Global CEO at Choreograph, to discuss data access, outcomes, human creativity, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-07-0955 min
Identity ArchitectsSpecial Edition: Cannes 2025In this special edition of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with various industry leaders at Cannes Lions Festival of Creativity 2025 to discuss everything from AI and retail media to community and representation. Ben spoke with Matt Barash from Nova, Victoria Usher from GingerMay, Toby Jenner from WPP Media, Growth Consultant Steph Inez Matthews, Joe Zappa from Sharp Pen Media, Karina Kogan from Napster, Chris Dunne from ThinkBox, and Lauren Wetzel from InfoSum. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More infor...
2025-06-2530 min
Identity ArchitectsSable Mi: Reclaim the purpose of advertisingIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Sable Mi, to discuss insights and measurement, consumer privacy, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-06-1133 min
Identity ArchitectsJesse Redniss, Precise: Keep it people-focusedIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jesse Redniss, Founder & CEO of Precise, to discuss customer experience, data privacy, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-05-2841 min
Identity ArchitectsSean Crawford, SMG: It’s not about ad salesIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-04-3043 min
Identity ArchitectsZach Lain, PepsiCo: Collective actionIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-04-1639 min
Identity ArchitectsBrian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligenceWPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum’s patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter in...
2025-04-0306 min
Identity ArchitectsZora Senat, Verisk Marketing Solutions: Looking backward to look forwardIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/inf
2025-04-0230 min
Identity ArchitectsOlya Dyachuk, Heineken: Brew the joy of true togethernessIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken’s DE&I campaigns, their evolving market, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/i
2025-03-1948 min
Identity ArchitectsNathan Lindberg, Overwolf: Creators of the futureIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosu...
2025-03-0555 min
Identity ArchitectsJamie Williams, CLV Group: The global fandomIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jamie Williams, Chief Customer Officer & Co-Founder at CLV Group, to discuss fan engagement, sports marketing, data collaboration, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-02-1933 min
Identity ArchitectsAntonio Montesano, OMD: Creating bridgesIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Antonio Montesano, Chief Digital & Innovation Officer, Italy, at OMD, to discuss the role of agencies, retail media, the customer journey, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedi...
2025-02-0545 min
Identity ArchitectsMatt Barash: The perfect stormIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Matt Barash to discuss his career, the evolution of the adtech industry, privacy, mental health, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
2025-01-221h 05
Identity ArchitectsAnya Libova, DoubleVerify: Measurement is an allyIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Anya Libova, Publisher Sales Director, EMEA, at DoubleVerify, to discuss brand suitability, measurement, networking, the inspiration behind launching AdTech Connect, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.co...
2025-01-0842 min
Identity ArchitectsPaul Wright, Uber Advertising: Diversity of everythingIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Paul Wright, Head of International, Uber Advertising at Uber, to discuss Uber’s advertising business, consumer privacy, commerce media, diversity, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com...
2024-12-1137 min
Identity ArchitectsAlice Anson, Nectar360: Bringing creativity back to retail mediaIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Alice Anson, Director of Digital Media at Nectar360, to discuss retail media, customer loyalty, the value exchange, data privacy, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company...
2024-11-2729 min
Identity ArchitectsJesh Sukhwani, Lenovo: Be bold, learn fast, make mistakesIn the latest episode of Identity Architects, InfoSum's CEO Lauren Wetzel, sits down with Jesh Sukhwani, Global Director - Media Center of Excellence, Lenovo, to discuss data collaboration, data privacy, first-party data, Lenovo’s privacy-first strategy, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com...
2024-11-1346 min
Identity ArchitectsSarah Robertson, Experian: Consumers should be empoweredIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Sarah Robertson, Director of Product, Experian, to discuss identity, data collaboration, how Experian is evolving for the privacy-first world, retail media, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedi...
2024-10-3027 min
Identity ArchitectsLee Mabey, Dentsu X: Pride doesn't exist on its ownIn the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Lee Mabey, Managing Partner at Dentsu X, to explore the power of inclusive advertising. Lee shares both practical examples and compelling statistics that underscore why inclusive marketing is not only a societal necessity but also a driver of business growth.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe...
2024-10-1644 min
Identity ArchitectsCamilla Child, The Telegraph: Lots to be positive aboutIn the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Camilla Child, Director, Commercial Data Strategy at The Telegraph, to discuss the value exchange, first-party data strategies, data privacy, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on Linked...
2024-10-0234 min
Identity ArchitectsRob Goodwin, MSQ: We’re on the cuspIn the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Rob Goodwin, Chief Data Officer, Global at MSQ and Chief Executive Officer at MSQ Data, to discuss modern media agencies, data strategies, composable technology, AI, being a customer champion, and more.---You Had Me At Data Podcast: https://open.spotify.com/show/2HN51w01zucZIM8I8lEQdS Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studi...
2024-09-181h 03
Identity ArchitectsSean Betts, Omnicom Media Group: Scared and excitedIn the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Betts, Chief Product & Technology Officer at OMG UK, to discuss Generative AI, data privacy, mental health, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.li...
2024-09-0454 min
Identity ArchitectsSara Vincent, Utiq: Something worth savingIn the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sara Vincent, Managing Director UK at Utiq, to discuss data privacy, identifiers, the open web, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/co...
2024-08-2147 min
Identity ArchitectsJay Sears, Team Daya: Generational ImpactIn the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Jay Sears, Founder of Team Dayā, to discuss Team Dayā’s work, creating generational impact, data privacy, consumer trust, and more.---Support Team Dayā: https://supportteamdaya.com/ Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resourc...
2024-08-071h 01
Identity ArchitectsVincent Flood, VideoWeek: Change things for the betterIn the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Vincent Flood, Editor in Chief at VideoWeek, to discuss CTV, Generative AI, inclusive events, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/compan...
2024-07-2454 min
Identity ArchitectsJulia Shullman, Telly: Rearchitect the ecosystemIn the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Julia Shullman, General Counsel & Chief Privacy Officer at Telly, to discuss data privacy, consumer choice, transparency, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/compan...
2024-07-1053 min
Future Fuzz - The Digital Marketing PodcastEp. 78 - Ben Cicchetti - The future of Business Data Sharing & LGBTQ+ Leadership - InfosumSummary
Ben Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business.
Takeaways
Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity.
First-party data is a powerful asset for businesses, and collaboration with other companies can enhance its...
2024-06-2831 min
Identity ArchitectsChrister Ljones, Schibsted: Three steps forward, two steps backIn the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Christer Ljones, Director of Advertising Data Capabilities at Schibsted, to discuss data privacy, the value exchange, retail media, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http...
2024-06-2634 min
Identity ArchitectsAndrew Spurrier-Dawes, Choreograph: Compassion and empathyIn the latest episode of our Identity Architects podcast, InfoSum's SVP of Marketing & Communications, Ben Cicchetti, sat down with Andrew Spurrier-Dawes, Global Head of Client and Agency Enablement, Resolve at Choreograph, to discuss mental health and growing awareness, first-party data, the cookieless future, and more. TRIGGER WARNINGFor those who may have struggled with their own mental health, it may be a difficult episode at times. If you want to skip that part of the conversation, I suggest you leave us at the 31-minute mark and rejoin the conversation at 46 minutes.---
2024-06-121h 07
Identity ArchitectsAlex Wright, Channel 4: Deliver what the viewers wantIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Alex Wright, Programmatic & Platform Leader at Channel 4, to discuss CTV, retail media, data collaboration, and more.InfoSum Case Study with Channel 4 and Nectar360: https://hubs.la/Q02yC7h20---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www...
2024-05-2926 min
Identity ArchitectsChris Kenna, Brand Advance Group: Nothing about us without usIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Chris Kenna, founder and CEO at Brand Advance Group, to discuss inclusive advertising, DEI, pride, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow...
2024-05-1558 min
Identity ArchitectsAndy Jones, Samsung Ads: Drop the C in CTVIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Andy Jones, Head of UK Sales at Samsung Ads, to discuss privacy, CTV, market fragmentation, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow...
2024-05-0143 min
Identity ArchitectsRachel Peace, Hearts & Science: Advocacy, allyship, and actionIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Rachel Peace, UK Managing Director at Hearts & Science, to discuss cookie deprecation, key industry trends, retail media, data ethics, DEI, allyship, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infos...
2024-04-1755 min
Identity ArchitectsNola Solomon, Criteo: Uniting for a stronger futureIn the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Nola Solomon, SVP, Go‑To‑Market, at Criteo, to discuss privacy, retail media, AI, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn...
2024-04-0338 min
Identity ArchitectsAlex Cone, Google: Get below the surfaceIn the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Alex Cone, Privacy Sandbox Product Manager at Google, to discuss privacy, interoperability, Google’s Privacy Sandbox, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on Li...
2024-03-2051 min
Identity ArchitectsLiesbeth Bernaerts, IPG Mediabrands: Rethink everythingIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more.---Listen to our Identity Architects’ Soundtrack PlaylistMore information on InfoSumInfoSum Case Studies---Subscribe to our newsletterFollow us on LinkedInFollow us on Twitter
2024-03-0641 min
Identity ArchitectsMoe Ismail, FreeWheel: Change is constantIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Moe Ismail, Executive Director, Product Management, at Freewheel, to discuss identity, market fragmentation, TV advertising, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow...
2024-02-2134 min
Identity ArchitectsShiv Gupta, U of Digital: The why behind the whatIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Shiv Gupta, Founder of U of Digital, to discuss educating the industry, collaboration, the value exchange, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02j-5xh0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linked...
2024-02-0749 min
Identity ArchitectsJayesh Rajdev, ITV: We’re always in betaIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Jayesh Rajdev, Controller of Advanced Advertising at ITV, to discuss Connected TV, retail media, innovation at ITV, streaming and linear audiences, Media for All (MEFA), and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ More information on ITV AdLabs https://www.itvmedia.co.uk/itv-adlabs/productMore information on Medi...
2024-01-2450 min
Identity ArchitectsOllie Shayer, Boots UK: From hype to realityIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Ollie Shayer, Omni-Media Director at Boots UK, to discuss retail media, first-party data, privacy, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on...
2024-01-1040 min
Identity ArchitectsBest of Identity Architects 2023: Collective ResponsibilityIt’s been an incredible year for the podcast. We have spoken to brilliant industry leaders who have shared so many amazing insights, inspiring stories, and powerful advice. For the final episode of 2023, we take a look back at some of our favorite moments from the year. Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newslett...
2023-12-1340 min
Identity ArchitectsToon Coppens, DPG Media: Don’t waitIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Toon Coppens, Director Advertising Data & Identity at DPG Media, to discuss privacy, first-party data, retail media, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Foll...
2023-11-2951 min
Identity ArchitectsTherran Oliphant, EssenceMediacom: Go the farthest we canIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Therran Oliphant, SVP, Head of Data & Technology NA at EssenceMediacom, to discuss privacy, first-party data, interoperability, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Foll...
2023-11-1550 min
Identity ArchitectsAnita Klinkosz, Havas Media Group: Don’t settle for the status quoIn the latest episode of our Identity Architects podcast, InfoSum's Sales Director, Sunil Modha, sat down with Anita Klinkosz, Audience Architect at Havas Media Group, to discuss the power of first-party data, insights and planning, measurement, challenging the status quo, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.i...
2023-11-0150 min
Identity ArchitectsChristopher Reher, Axel Springer All Media: Be braveIn the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Christopher Reher, General Director Data, Axel Springer All Media, to discuss privacy, first-party data, legal standards, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on...
2023-10-1852 min
Identity ArchitectsWade Rifkin, Clear Channel Outdoor: A groundbreaking opportunityIn the latest episode of our Identity Architects podcast, InfoSum’s VP, Product Marketing, Devon DeBlasio, sat down with Wade Rifkin, EVP/GM, Programmatic at Clear Channel Outdoor, to discuss out-of-home, programmatic, data clean rooms, first-party data, and more.---Learn more about InfoSum’s partnership with Clear Channel Outdoor: https://www.infosum.com/blog/bringing-the-power-of-data-clean-rooms-to-out-of-home-and-beyond ---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum...
2023-10-0451 min
Identity ArchitectsDora Michail-Clendinnen, The Ozone Project: Do better than yesterdayIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Dora Michail-Clendinnen, Chief Strategy Officer, The Ozone Project, to discuss first-party data, privacy, sustainability, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on...
2023-09-2036 min
Identity ArchitectsBecky Harris, Dynata: Disrupt togetherIn the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Becky Harris, Vice President, Global Head of Ad & Data Products at Dynata, to discuss first-party data, measurement, the value exchange, and more.---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/r...
2023-09-0630 min
Identity ArchitectsSamantha Jacobson, The Trade Desk: The onus is on all of usIn the latest episode of our Identity Architects podcast, InfoSum’s Chief Operating Officer, Lauren Wetzel, sat down with Samantha Jacobson, Chief Strategy Officer at The Trade Desk, to discuss the open internet, identity, first-party data, Connected TV, retail media, and more.---Learn more about InfoSum’s partnership with The Trade Desk: https://www.infosum.com/blog/infosum-and-the-trade-desk-to-power-privacy-centric-activation-of-advertiser-first-party-data Learn more about The Trade Desk: https://www.thetradedesk.com ---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b ...
2023-08-231h 00
Identity ArchitectsMatt Hill, Thinkbox: Best of both worldsIn the latest episode of our Identity Architects podcast, InfoSum's VP, Client Services, Ben Chivers, sat down with Matt Hill, Director of Research & Planning at Thinkbox, to discuss first-party data, CTV, measurement, and more.---TV Masters training course by Thinkbox: https://tvmasters.thinkbox.tv/ ---Listen to our Identity Architects’ Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ...
2023-08-0952 min
Identity ArchitectsTroy Townsend, Zitcha: Think like a media businessIn the latest episode of our Identity Architects podcast, we’re heading Down under as InfoSum's General Manager ANZ, Richard Knott, sat down with Troy Townsend, Co-Founder and CEO at Zitcha, to discuss first-party data, retail media, data clean rooms, and more.---More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitte...
2023-07-2643 min
Identity ArchitectsPatrick Zinga, Heineken: Creating consumer loveIn the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Patrick Zinga, Media, Data & Technology Lead at Heineken UK Limited, to discuss the value exchange, retail media, first-party data, and more.---More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com...
2023-07-1254 min
Identity ArchitectsChris Andrews, Wake The Bear: Everyone is collectively responsibleIn the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Chris Andrews, Head of Marketing Technology at Wake The Bear, to discuss privacy, first-party data, measurement, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-06-2850 min
Identity ArchitectsLucy McKillop, Outvertising: Make a differenceIn the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Lucy McKillop, Joint-CEO at Outvertising and Global Brand Director, Carat, at Dentsu International, to discuss her work at Outvertising, LGBTQ+ representation in advertising, pride, and more.---More information on InfoSum https://www.infosum.comMore information on Outvertising: https://www.outvertising.org---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on...
2023-06-0753 min
Identity ArchitectsNic Travis, Lloyds Banking Group: Do the right thingIn the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Nic Travis, Head of Paid Digital Marketing at Lloyds Banking Group, to discuss data privacy, data ethics, the value exchange, and more.---More information on InfoSum https://www.infosum.com/More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: htt...
2023-05-2435 min
Identity ArchitectsShailley Singh, IAB Tech Labs: Honor and preserve privacy of consumersIn the latest episode of our Identity Architects podcast, InfoSum's VP, Product Marketing, Devon DeBlasio, sat down with Shailley Singh, COO & EVP, Product, at IAB Tech Lab, to discuss the IAB Tech Lab’s work, data privacy, identity, and more.---More information on InfoSum https://www.infosum.com/More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http...
2023-05-1050 min
Identity ArchitectsJustin DeBrabant, ActionIQ: Embrace the big trendsIn the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Justin DeBrabant, SVP, Product at ActionIQ, to discuss data privacy, identity, the value exchange, and much more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://www.twitter.com/InfoSum
2023-04-2655 min
Identity ArchitectsStephen Shepherd, dunnhumby: Everyone is talking about retail mediaIn the latest episode of our Identity Architects podcast, InfoSum's Director, Customer Success, Amy Tranter, sat down with Stephen Shepherd, Media Strategy and Partnerships Director at dunnhumby, to discuss retail media, a customer-first approach, collaboration, and much more.---More information on InfoSum https://www.infosum.com/More information on Retail Media: https://www.infosum.com/industries/retail-media InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.lin...
2023-04-1229 min
Identity ArchitectsJessica Gottardo, Global: Just go for itIn the latest episode of our Identity Architects podcast, InfoSum’s Senior Manager, Customer Success, Norah Hannel, sat down with Jessica Gottardo, Head of Commercial Data Product at Global, to talk about data, female empowerment, women in tech, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://tw...
2023-03-2944 min
Identity ArchitectsHannah Browne, Acxiom: Nothing ever stays the sameIn the latest episode of our Identity Architects podcast, InfoSum's VP Business Development, Valerie Mercurio, sat down with Hannah Browne, Director, Products, at Acxiom, to discuss her accomplishments, female empowerment, women in tech, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-03-1547 min
Identity ArchitectsMathieu Roche, ID5: It's a collective responsibilityIn the latest episode of our Identity Architects podcast, InfoSum's SVP Sales, Europe, Stu Colman, sat down with Mathieu Roche, co-founder and CEO at ID5, to discuss cookieless, identity, value exchange, and much more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-03-0246 min
Identity ArchitectsMargaret Jobling, NatWest: We have the ability to make an impactIn the latest episode of our Identity Architects podcast, InfoSum's Customer Success Director, Amy Tranter, sat down with Margaret Jobling, CMO at NatWest, to discuss trust, privacy, value exchange, and more.---More information on InfoSum https://www.infosum.comInfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-02-0847 min
Identity ArchitectsSøren Dinesen, Digiseg: A game changer for humanityIn the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Søren Dinesen, CEO at Digiseg, to discuss privacy, trust, clean rooms, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-01-2541 min
Identity ArchitectsDi Mayze, WPP: The digital divide is realIn the latest episode of our Identity Architects podcast, InfoSum's SVP Sales Europe, Stu Colman, sat down with Di Mayze, Global Head of Data and AI at WPP, to discuss data transformation, privacy, collaboration, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2023-01-1153 min
Identity ArchitectsLincoln Gunn, Fandom: Rip the band-aid offIn the latest episode of our Identity Architects podcast, InfoSum's Director Sales, Sunil Modha, sat down with Lincoln Gunn, VP, Programmatic Revenue, Operations & Data Partnerships, at Fandom, to discuss data privacy, consumer trust, data collaboration, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-12-0851 min
Identity ArchitectsMark Evans, Direct Line: The consumer is our bossIn the latest episode of our Identity Architects podcast, InfoSum's VP Sales, Nick Henthorn, sat down with Mark Evans, Managing Director for Marketing & Digital at Direct Line, to discuss identity, data privacy, consumer trust, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-11-2335 min
Identity ArchitectsDunstan Rickard, ESL FACEIT Group: We’re not data owners, we are custodiansIn the latest episode of our Identity Architects podcast, InfoSum's Director Customer Success, Max Toulliou, sat down with Dunstan Rickard, Advertising Sales Director at ESL FACEIT Group, to discuss gaming, data privacy, trust, collaboration, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-10-281h 01
Identity ArchitectsKeith Petri, lockr: Competition truly breeds innovationIn the latest episode of our Identity Architects podcast, InfoSum’s COO, Lauren Wetzel, sat down with Keith Petri, Founder & CEO at lockr, to discuss data privacy, regulations, consumer awareness, and more.---More information on InfoSum https://www.infosum.comInfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-10-1240 min
Identity ArchitectsMary Keane-Dawson: I would like to see it change in my lifetimeIn the latest episode of our Identity Architects podcast, InfoSum’s SVP Northern Europe & Italy, Stu Colman, sat down with Mary Keane-Dawson, Business Growth Consultant at KILN, the digital transformation agency, whose clients include, Time Out, LX Collection, and Connectd, to discuss privacy, regulations, distributed ledger technologies, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studiesMore information on KILN https://www.wearekiln.com/---Subscribe to our newsletter: https://www.infosum.com/resources/insights...
2022-09-2853 min
Identity ArchitectsJames Cottee: There's always going to be challengesIn the latest episode of our Identity Architects podcast, our Sales Director, Sunil Modha, sat down with James Cottee, Principal Client Partner, EMEA, at Tripadvisor, to discuss collaboration, the value exchange, and much more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-09-0148 min
Identity ArchitectsMatthew Birkby: There's no magic solution to solve for identityOur Senior Director, Enterprise Sales Nick Henthorn sat down with media consultant and gaming industry expert Matthew Birkby. Nick and Matthew dive into Matthew’s gaming industry background, how that industry has evolved and where it's going, what in-game advertising will look like, and what role AR, VR, and XR will play. ---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://ww...
2022-08-1135 min
Identity ArchitectsLara Izlan, ITV: No consumers means no businessIn the latest episode of our Identity Architects podcast, our SVP Sales Northern Europe & Italy, Stu Colman, sat down with Lara Izlan, Director of Data Strategy at ITV, to discuss identity, collaboration, the value exchange between consumers and media companies, data privacy, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow...
2022-07-2757 min
Identity ArchitectsDajana Manthey, Opinary: In the end, it's about data qualityShownotesIn the latest episode of our Identity Architects podcast our Director Sales CE Dennie Trost sat down with Dajana Manthey, CRO at Opinary, to discuss identity, collaboration, understanding the consumers, intent to buy, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com...
2022-06-0147 min
Identity ArchitectsDana McGraw, Disney Advertising: We want to do the right thing by the consumerIn the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us on Lin...
2022-05-1839 min
Identity ArchitectsChris Hawk, Papa John's: There’s not a one-size-fits-all approachIn the latest episode of Identity Architects, our VP of Product Marketing Devon DeBlasio sat down with Chris Hawk, VP, Director of Media Strategy & Investment Performance at Papa John's International, to discuss modern media strategies, the rise of streaming and gaming, data clean rooms, using data collaboration to improve the customer experience and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us on LinkedIn: http://www...
2022-05-0453 min
Identity ArchitectsStéphane Dugelay, mediarithmics: First-party data is keyIn the twelfth episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Stéphane Dugelay, Founder and CTO at mediarithmics, to discuss the future of targeting, opportunities through collaboration, the relationship with consumers, and more.---More information on InfoSum: https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on T...
2022-04-1340 min
Identity ArchitectsPiper Heitzler, Amobee: Put yourself out thereIn the eleventh episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Piper Heitzler, Head of Growth EMEA at Amobee, to discuss international women’s history month, empowering women, as well as identity, collaboration opportunities of the future, and more.---More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhq...
2022-03-3148 min
Identity ArchitectsRowena Humby, Starcount: Embrace the changeIn the tenth episode of our Identity Architects podcast our Sales Director Jess Bradley sat down with Rowena Humby, CEO at Starcount, to discuss identity, the cookieless future, and how data can be used to improve the customer experience, data collaborations, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Tw...
2022-03-1744 min
Identity ArchitectsValerie Mercurio, InfoSum: There is a better way for us to protect our customersIn the ninth episode of our Identity Architects podcast our VP, Corporate Marketing Ben Cicchetti sat down with InfoSum’s Director of Business Development Valerie Mercurio, to talk about data partnerships, competitive collaboration, identity, commercial trust, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum
2022-03-0922 min
Identity ArchitectsTony Miller, WW: Own your own dataIn the eighth episode of our Identity Architects podcast our Enterprise Sales Executive Kate Blaxill sat down with Tony Miller, VP Growth & Performance Marketing at WW, to discuss the cookieless future, how data can improve the customer experience, brand collaborations, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies --- Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitt...
2022-02-0329 min
Identity ArchitectsMichael Schuh, Kroger Precision Marketing: People need advertising that works harderIn the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/c...
2022-01-1228 min
Identity ArchitectsPeter Markey, Boots: It’s not an if but a when momentIn the sixth episode of Identity Architects, our Sales Director Nick Henthorn sat down with Peter Markey, CMO at Boots, to discuss the cookieless future, how data can improve the customer experience, the recently launched Boots Media Group, and more.--- More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: http://www.infosum.com/resources/case-studies --- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/Info...
2021-11-1035 min
Identity ArchitectsSven Christian Andrä, Klingel Group: We need to create concepts of unlearningOn the fifth episode of Identity Architects, our Head of Privacy and SVP Central Europe Uli Hegge sat down with Sven Christian Andrä (Sca), CDO and Managing Director of the German multichannel retailer Klingel Group, talking about the changing world of retail and the challenges and opportunities that presents, and more.--- More information on InfoSum https://www.infosum.com/InfoSum Case Studies: http://www.infosum.com/resources/case-studies--- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/com...
2021-10-2843 min
Identity ArchitectsNick Halstead, InfoSum: Collaboration without movement is a game changerOn the fourth episode of Identity Architects, InfoSum’s VP Corporate Marketing Ben Cicchetti sat down with InfoSum’s founder and CTO Nick Halstead to talk about why he founded InfoSum and his vision for the company as well as the deprecation of third-party cookies and where the industry is heading.--- More information on InfoSum https://www.infosum.comInfoSum Case Studies: https://www.infosum.com/resources/case-studies--- Subscribe to our newsletter: http://www.infosum.com/newsletterFollow us in LinkedIn: http://www.linkedin.com/compan...
2021-10-2139 min
Identity ArchitectsGaurav Shirole, Roku: Buy TV like you watch TVOn the third episode of Identity Architects, InfoSum’s North America President Lauren Wetzel is joined by Roku’s Gaurav Shirole, Director of Ad Measurement to discuss the state of the ATV/CTV sector, privacy, and measurement for the growing space. ---More information on InfoSum www.infosum.comInfoSum Case Studies: www.infosum.com/resources/case-studies---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.com/company/infosumhqFollow us on Twitter: twitter.com/InfoSum
2021-09-0126 min
Identity ArchitectsKaren Eccles, The Telegraph: A once in a generation chanceIn the second episode of our Identity Architects podcast our VP Sales Stu Colman sat down with Karen Eccles, Senior Director, Commercial Innovation at The Telegraph, talking not only about Google’s latest announcement but also discussing challenges publishers are facing with the loss of third-party cookies, their first-party solution powered by InfoSum, Unity, and more.---More information on InfoSum www.infosum.comInfoSum Case Studies: www.infosum.com/resources/case-studies---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.co...
2021-08-0439 min
Identity ArchitectsDavid Amodio, Channel 4: There's a need to evolve and changeWelcome to InfoSum‘s first episode of Identity Architects. Our VP of Sales Stuart Colman had the chance to chat with David Amodio, Deputy Head of Digital and Innovation at UK broadcaster Channel 4. They talked about the latest news, how they see the media industry evolving in the coming months and years, as well as talking about Channel 4’s brand new solution that enables the creation of custom audiences across All4.---More information on the Channel 4‘s BRANDM4TCH solution: www.4sales.com/all4InfoSum Case Studies: www.infosum.com/resources/case-studies...
2021-05-1133 min
Identity ArchitectsIntroducing Identity ArchitectsWelcome to our new Podcast, Identity Architects. This podcast is dedicated to spotlighting individuals who have pioneered the way that data and identity are used to deliver better customer experiences. In this trailer, our own Ben Cicchetti, Marketing Director at InfoSum, is introducing the podcast series and explains what an Identity Architect means to him.---Subscribe to our newsletter: www.infosum.com/newsletterFollow us in LinkedIn: www.linkedin.com/company/infosumhqFollow us on Twitter: twitter.com/InfoSum
2021-04-2902 min