Shows
Think Like an OwnerGary Walter Jr - Scaling and Selling a Family Run Data Business - Ep.201Ep.201: Alex (@aebridgeman) is joined by Gary Walter Jr. (@GaryWalter). My guest on this episode is Gary Walter, Jr, who took over running Infutor, a consumer identity data business, as CEO after his father passed. Infutor took on investment from Norwest Venture Partners and experienced rapid growth before selling to Verisk for $250m in 2022. Today he advises other data companies and CEOs, with specialties in data and sales orgs. Gary and I talk about building great sales teams and go-to-market strategies, developing effective 5 year plans, and empowering your team. I...2023-12-1247 min
The Marketing RapportIntroducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing SolutionsMatt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by the merging of Jornaya, Infutor, and Contact State. We’re also happy to have him as our very first guest on this episode of The Marketing Rapport podcast.Matt, along with our host Zora Senat, Chief Commercial Officer with Verisk Marketing Solutions, share the story behind how this new business unit came to be and what marketers can expect from the resulting merger. Considering the company is very consumer data-focused, Matt and Zora talk about the importance of data in to...2022-11-1620 min
The Marketing RapportA Holistic Approach to Data Governance with Christine Frohlich, Head of Data Governance at Verisk Marketing SolutionsOur movement through the digital space doesn't go unnoticed. On the contrary, our digital footprints are all over the internet, and companies use them to offer their products or services. But if they want to operate legally, businesses must comply with data privacy regulations. That's why the most reputable companies and those aspiring to become such pay a lot of attention to data governance. In this episode of Identity Revolution, Infutor’s host Eric Gastevich welcomes Christine Frohlich, the Head of Data Governance at Verisk Marketing Solutions. The two discuss data governance and its three core...2022-07-2131 min
The Marketing RapportPrivacy, Security, and Data-Driven Success with Colin Marden, Senior Solutions Architect at Amazon Web ServicesInformation is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only have teams and access to tools but also a culture that values data. Therefore, the sooner organizations acknowledge the power of data, the sooner they can start working on these three prerequisites for their operations' long-term success. In this episode of Identity Revolution, Colin Marden, a Senior Solutions Architect at Amazon Web Services, joins Infutor’s host Eric Gastevic...2022-06-0933 min
The Marketing RapportHow an Audience-First Strategy Provides Better Customer Service With Nola Solomon of CriteoThe AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it's best to become a commercial media platform.In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Nola So...2022-05-1917 min
The Marketing RapportUsing a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQProgrammatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience.But, at the end of the day, we need to understand that consumers come first, which is why we should be driven to do what's best for them.In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Katherine Strieder, the Global Chief Product Officer at MiQ, a programmatic media partner for marketers and agencies. They talk ab...2022-05-0530 min
The Marketing RapportUsing CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of InnovidOver the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience.But what will the future of CTV advertising look like?In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focused on the creative optimization and measurement of video ad serving. They talk about the inevitable switch from linear TV to CTV, why measurement will play a crucial part in...2022-04-2124 min
The Marketing RapportUsing Data to Drive the Success of Your Business with Viva ChuDigital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends.But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success.In this episode of the Identity Revolution podcast, Infutor host Fred Pfeiffer welcomes Viva Chu, the Co-Founder and CEO of Good Boy Studios. They chat about the importance of first-party data...2022-04-0726 min
The Marketing RapportUsing Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis CommerceRetail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends.But how can brands leverage retail media advertising to tap into user data and optimize their campaigns?In this episode of the Identity Revolution podcast, Infutor’s host Cory Davis welcomes Allysun Lundy, the VP of Retail Media Strategy at Publicis Commerce. They talk about the future of retail media, how to spend effectively on ads, and what makes retail media ads so impactful.The views, thoughts, and opinions ex...2022-03-2318 min
The Marketing RapportBalancing Data Privacy with the Optimal Customer Experience with Anthony Katsur of IAB Tech LabThe modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them?Advertisers and companies claim that user data helps them offer a better customer experience. But the truth is, it opens the door to many questions concerning internet privacy, and users don't feel confident giving out their information to third parties. At the end of the day, we're obliged to accept the cookies on each website...2022-03-0326 min
The Marketing RapportProviding Personalized, Relevant Experiences with Ian Dewar of VF CorporationWith the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play.But personalization goes beyond simply using your customer's name in an email or following up on their purchases.In this episode of the Identity Revolution podcast, Infutor’s host Eric Gastevich welcomes Ian Dewar, the Global Director of Consumer Analytics at VF Corporation. They discuss what personalization is all about, how customer information can help drive brand loyalty, and how to use data to un...2022-02-1742 min
The Marketing RapportDiscussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of SalesforceMarketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we're talking about IT, MarTech, and data science when it comes to marketing.But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on th...2022-01-1320 min
The Marketing RapportAchieving Exponential Growth by Staying Customer-Centric with Tony Newcome of ActiveCampaignProviding excellent customer experience and meeting clients' needs is the number one priority for every reputable company aiming to grow. But what's the formula for seamless customer experience?First, you need to be where your customers are and determine your KPIs. This is the only way to provide high-quality messaging and distribute it through adequate channels. In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Tony Newcome, the CTO of ActiveCampaign. Together they discuss the past, present, and future of ActiveCampaign, what distinguishes them from competitors, the importance of building meaningful relationships wit...2021-12-0225 min
The Marketing RapportHow to Follow Your Passion and Create Your Dream Job With Julian Zilberbrand of ViacomCBSA prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can't help but blur the line?If that's so, follow your passion. Be open to learning and listening. There might be some truth in the saying: ''Choose a job you love, and you'll never have to work a day in your life.''In this episode of Identity Revolution, Infutor host Cory Davis welcomes Julian Zilberbrand, EVP Advanced Media at ViacomCBS. 2021-11-1627 min
The Marketing RapportDiscussing the Data Integrity with Scott McKinley from TruthsetAll data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data.In Infutor’s latest episode of Identity Revolution, host Cory Davis chats with McKinley about the challenges presented by inaccurate data and how understanding the degrees of accuracy in your data can lead to better outcomes, something he experienced while serving as Executive Vice President at Nielsen.McKinley also talks about the importance of accuracy over scale. He also discusses how the di...2021-08-2624 min
The Marketing RapportDiscussing the impact of COVID on Lead Generation and the Home Services Space Marketing with Steve DeZara of Think UnlimitedWhether we’re discussing traditional or digital advertising, data plays a critical role in finding the right customer in the right place at the right time, and closing the loop on measurement and attribution. In the case of home services, the value of data comes down to how effective you are at managing your Cost Per Lead and Return on Advertising Spend.In Infutor’s latest episode of the Identity Revolution podcast, Steve DeZara, Chief Executive Officer and Co-Founder of Think Unlimited, talks about advertising strategy pre-internet and digital marketing’s impact on the home services industry and CO...2021-08-1225 min
The Marketing RapportDiscussing the Future of Data, Marketing, and Ad Tech With Jess Simpson of Publicis MediaDelays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years?Jess Simpson is the Senior Vice President of Verified Tech and Identity at Publicis Media. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platforms, and thought leadership, Jess is the driving force behind the verified and consulting teams within her company. Her job comprises structuring business and technical strategies, business use cases and requirements, privacy by design frameworks...2021-07-2723 min
The Marketing RapportDiscussing Early-Stage Investing in Marketing and Media Technologies with Eric FranchiEarly-stage venture capitalists face some difficult choices when selecting a winning startup. The market opportunity, management team, and viability of the concept are primary ingredients that influence investment decisions, but the complexity that stems from starting a business in a rapidly expanding and changing market, creates opportunities for big wins in a VC’s portfolio.Eric Franchi is a Partner at MathCapital, a very active and successful early-stage venture capital firm focused on the digital transformation of marketing and media. With about 45 companies in its portfolio, the firm has focused its investments in CTV, identity, commerce media, an...2021-06-2925 min
Career Therapy#39 - Simple Ways to Invest in Your CareerToday, we talk to Cory Davis, Director of Partnership Development at Infutor Data Solutions, about simple habits for success, how he leverages social media in productive ways, and letting go of the fame-seeking mindset. Connect with Cory: https://www.linkedin.com/in/corydavis1/Support this show http://supporter.acast.com/careertherapy. See acast.com/privacy for privacy and opt-out information.2021-03-0359 min
The Marketing RapportUsing Data to Understand User Behaviors With Dennis Hecht of Farm Journal MediaIt’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists.Looking back on his previous experience in the industry, Dennis talks about the most important CRM components - managing and understanding attributes that can quantify and qualify a lead. “The data-driven business is all ab...2021-01-0518 min
The Marketing RapportUsing AI to Predict Consumer Behavior in an Ethical Way with Andy Rossmeissl of FaradayIt didn't take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions. As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy's AI software has "made hundreds of billions of predictions for hundreds of consumer brands.""AI is really just the newest and best way to solve problems that growing companies have faced for decades," Andy says. With huge companies like McDonald's already spending $300 million on AI to help customize their menu for each customer, brands can't ignore prediction software for...2020-12-1620 min
The Marketing RapportUsing Data To Increase Innovation In a Century-Old Industry With Xavier Riley of Standard IndustriesOn any given day, you can probably find Xavier Riley tinkering with the data.As the Head of Digital Strategies and Innovation at Standard Industries, the world’s largest waterproofing and roofing company, Xavier commands the company’s data bank — its central repository for data.Now, Standard Industries is the holding company for GAF and BMI, two of its operating companies that are well over 100 years old. So how do you use data in such, well, old companies and industries?Xavier’s mission is to make data accessible to everyone at the company, and folk...2020-11-1123 min
Tech QualifiedMulti-Touch Marketing Attribution & How to Go Beyond Just Meeting Lead Goals With Michelle Tilton of InfutorMichelle Tilton fell in love with B2B marketing while working at a small boutique agency after college. It wasn't the "glamorous B2C space" everyone else wanted to get into, but something pulled her in and she's been in the B2B world ever since. Now, Michelle works as the VP of Marketing at Infutor, a data solutions company that helps its clients better understand their customers through data. Michelle uses a multi-channel, multi-touch marketing approach to drive demand and integrates processes between marketing and sales to ensure a consistent, high-quality lead flow. On th...2020-10-2228 min
A Breath of Fresh CareerA Breath of Fresh Career S1,E5 Interview with Stephen Griffin"Silence Undermines Engagement" In this episode, I interview Stephen Griffin who is a technology Sales Executive with Infutor Data Solution. He talks about how he becomes a partner and a trusted advisor to his clients. He and I also speak about hard work, drive, what it takes to be successful in technology sales, bike racing, and racial bias from his point of view. Stephen is a husband, father, a member of the Executive's Club of Chicago as well as a proud and successful African American and he shares some insight on what companies can be doing to be more...2020-09-1350 min
Lead Generation WorldLead Generation World Podcast Ep 32: Gary Walter, InfutorData Graphing, Identity Data, Data enrichment are all things we get to talk about the CEO of Infutor, Gary Walter. In this episode, we get to hear how 3rd party data is helping companies become more successful with their marketing efforts. Plus, we get to hear what the future is for identity data from a man on the front lines. Take a listen and let us know what you think.2020-04-1344 min
Career Therapy#3 Parallels Between Sales & The Job Search with Cory Davis | Career Therapy PodcastSitting down with Cory Davis to talk about sales, the job search, and the parallels between them. Cory is the Director of Partnership Development at Infutor Data Solutions.Connect with Cory on LinkedIn: https://www.linkedin.com/in/corydavis1/---❤️ Work with a Career Coach ❤️ https://www.careertherapy.comSupport this show http://supporter.acast.com/careertherapy. See acast.com/privacy for privacy and opt-out information.2020-01-2557 min
The B2B Revenue Executive ExperienceEpisode 122: One Company’s Journey From Family-owned Business to Private Equity-owned Entity...And What They Learned Along the Way w/ Gary WalterWhat does it take to go from a family-owned business to a private equity-owned entity? On this episode of the B2B Revenue Executive Experience podcast, we spoke to Gary Walter, President and CEO of Infutor Data Solutions, to find out. Here’s what we talked about: What Infutor brings to the market Why they transitioned from a family-owned business to a private equity-owned entity What they learned along the way What they’re focused on for 2020 Resources we talked about: Gary’s LinkedIn Infutor Data Solutions Subscribe to the podcast or write...2019-09-2435 min
The Junto Institute: Flourishing TogetherPracticing Emotional Intelligence with Patrick Tannous and John BarnesIn this week’s episode of Flourishing Together, Junto founder Raman Chadha sits down with Junto alumnus Patrick Tannous, Co-Founder and President of Tiesta Tea and Junto mentor John Barnes, Chief Technology Officer at Infutor Data Solutions, to discuss how self-management, discipline, and repetition build habits to strengthen the practice of emotional intelligence. [02:07] Conversation with Junto alumnus Patrick Tannous, President and Co-Founder of Tiesta Tea[02:46] First recollection of leadership[05:03] Being a ‘gatherer of people’[05:47] What about emotional intelligence resonates[08:42] Daily practice for developing emotional intelligence[10:44] Becoming a better listener[12:51] Experience on both sides of mentorship experience[15:28] Approach to personal...2019-05-1159 min
The Sean and Thomas Show by Devscale005: John Barnes, CTO of InfutorHey!! We're Sean & Thomas, the co-founders of devscale.com, a boutique software agency and staffing firm. This week we talked with John Barnes, the CTO of Infutor.com. We covered everything from big data, scaling development teams, going from developer to leader, to traveling to Costa Rica. We really nerded out on this episode and it was a BLAST. John has had an incredible career path from developer to leader of a company that got acquired by salesforce.
Hope you all enjoy!!
2019-02-221h 19