Shows
ProductLed PodcastHow to Map Out the User Onboarding JourneyUser onboarding is one of the most crucial elements of a product-led growth strategy. In this insightful episode of the ProductLed Podcast, Joshua Waldman and Trevor Hatfield from Inturact, share their process of mapping out the user onboarding journey.
They also provide insight into how you can approach team alignment, and the key metrics companies should monitor during the entire process based on their years of experience helping Silicon Valley and Fortune 500 companies increase their revenues by as much as 200%.
Watch the video in Youtube
GRAB A COPY of Team Scorecard Template here ⇨ htt...
2023-03-2134 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Measuring the ROI of Email with Claudiu MurariuToday we have another episode of Better Done Than Perfect. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesInnerTrends – Claudiu’s SaaSThe Big User Onboarding RoundtableThe One Metric for User OnboardingTuple – a tool by Ben OrensteinHow to Save Money on High Volume EmailProfitWell – a SaaS analytic...
2022-11-2547 min
Better Done Than PerfectMeasuring the ROI of Email with Claudiu MurariuHow do you measure the ROI of your emails? In this episode, we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.Visit our website for the detailed episode recap with key learnings.InnerTrends – Claudiu’s SaaSThe Big User Onboarding RoundtableThe One Metric for User OnboardingTuple – a tool by Ben OrensteinHow to Save Money on High Volume EmailProfitWell – a SaaS analytics toolDreamHost emailsFollow Claudiu on Twitter and LinkedInThe Data-led...
2022-11-2547 min
The Data-led PodcastHow Data Storytelling Can Help Deliver Insights with Brent Dykes @AnalyticsHeroIn this podcast episode, join special guest Brent Dykes, Chief Data Storyteller at AnalyticsHero , and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Data Storytelling.Here’s what they talked about:What is the point of telling stories with data What are the elements that make up a compelling data story What's the difference between data story framing and data storytelling What is data forgery and why should we be on the lookout for it
2022-11-0839 min
ProductLed PodcastTop Product-Led Metrics To TrackIs it necessary to measure the impact and success of a PLG strategy? If so, what are some of the top key metrics to concentrate on for your Product-Led motion?
Wes welcomes Claudiu Murariu, CEO and founder of InnerTrends, in today’s episode. He's here to provide insights and assist you in gaining new knowledge about the top product-led metrics you should track in your PLG business.
If you're curious about what will happen next on this topic, sit back, relax, and listen to this podcast right now!
Shownotes
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2022-11-0134 min
Behind The ExperienceInnerTrend’s customer journey wizard ft. Claudiu Murariu (CEO of InnerTrends)In this episode, we are joined by Claudiu Murariu, co-founder and CEO of InnerTrends. A leading product analytics platform that helps product-led teams with optimization. Today, Claudio will walk us through how InnerTrends understands the impact of the customer journey by creating first-hand experiences for its users. Claudiu also shared some unique strategies for how they handle their data, from acquisition and activation down to retention and referral.Quotes from this episode"The onboarding process finishes when you deliver the promise of the product for the first time."“It’s not just about the...
2022-10-0337 minThe Data-led PodcastWhy UX Event Tagging is Dead As We Know It with Daniel Bashari @ConvizitIn this podcast episode, join special guest Daniel at Convizit, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Why UX Event Tagging is Dead As We Know It.Here’s what they talked about:What is the purpose of UX data?Why is the old way of tracking UX data failingWhy companies need to track complete UX dataHow to track complete UX data in an efficient and useful way
2022-09-2323 minThe Data-led PodcastOnboarding Processes Ownership | With Emilia Korczynska @UserpilotIn this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes OwnershipHere’s what they talked about:Who owns product onboarding: product managers, product marketers, or both?What's a healthy mix between product-led and sales-led onboarding?What are the most important KPIs specific to the onboarding process?What is contextual user onboarding and why does it out...
2022-08-1145 min
The Data-led PodcastMessaging and positioning for SaaS - how to get it right with data | With Peep LajaIn this podcast episode, join special guest Peep Laja, CEO of Wynter, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into the importance of successful messaging and positioning in order to convert customers.Here’s what they talked about:Why product roles should care about messaging and positioning;Strategies for improving messaging and positioning;What good messaging looks like;Questions you should be asking when testing messaging;How long it takes to start seeing results from improved messaging.
2022-06-2225 minThe Data-led PodcastOn how customer-led growth supports any-led strategies | With Georgiana LaudiIn this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in any business, and particularly SaaS.Here’s what they talked about:What a customer-led strategy is, and how it’s different from any other "-led" approachHow to build a customer experience journey, and why it’s important to get it right from the beginningWhy activation is one of the...
2022-06-0136 min
CHURN FMEP 166 | Claudiu Murariu (InnerTrends) - Setting up your data stack for impactful retention analysis.Today on the show we have Claudiu Murariu, CEO, and co-founder of InnerTrends.In this episode, Claudiu shared best practices on how to get started setting up data analytics tracking, metrics and properties to consider, and why a tracking plan is essential.We then discussed how to identify and select your onboarding and activation metrics for companies at different stages in their growth cycle and we finished off by discussing how to effectively analyze churn and retention with your data.As usual, I'm excited to hear what you think of this episode, and...
2022-05-1841 minThe Data-led PodcastHow to stop repeating your user research & experimentation mistakes | With Andrew MichaelIn this podcast episode, join special guest Andrew Michael, CEO of Avrio, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into user research and experimentation.
2022-05-1129 minThe Data-led PodcastWhy being data-driven is key to proactive customer success | With Philipp Wolf of CustifyHow to empower your customer success team to improve customer experience.In this week’s episode, join special guest Philipp Wolf, Founder of Custify, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into proactive customer success. Here’s what they talk about:What is Proactive Customer Success?Defining the customer in a B2B environmentWhat data your customer success team needsSetting yourself up for success with implementationAvoiding disaster during implementation
2022-02-1627 min
ProductLed PodcastTop-10 Most Downloaded ProductLed Podcast EpisodesProduct-Led Podcast has reached its 100th episode! Out of 99 insightful pieces, we countdown to the top 10 most downloaded episodes. Featuring an all-star line-up of guests, we will hear snippets of these throwbacks, and recall the different journeys that upheld the essence of being product-led.
Show Notes:
[00:45] #10: Episode 87 - User research and the importance of how users use their products with Allison Dickin of Sprig
[1:58] #9: Episode 80 - CEO and founder of InnerTrends, Claudiu Murariu, on the selection of user activation KPI's to meet onboarding goals
[2:59] #8: Episode 85 - J...
2022-02-0124 minThe Data-led PodcastOnboarding In-App Guides: Best Practices | With Ramli John, Esben Friis-Jensen, Pulkit Agrawal In this first episode of series 2 of the Data-led podcast, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Astorik and Data-led Academy, and special guests:Ramli John, Director of Training Managing Director at ProductLed, Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow, Pulkit Agrawal, Co-founder and CEO at Chameleon, as they discuss in-app guides. Successful trends for building in-app guides, how to build an ef...
2021-12-1622 min
ProductLed PodcastSelect the Right User Activation Kpis to Meet Your Onboarding GoalsClaudiu Murariu is the co-founder and CEO of InnerTrends, and in this episode, he talks about activation and PLG metrics. He highlights the advantages of working backwards and highlights a big mistake that teams make when it comes to “getting people to the promised land.” He also offers advice and tips for entrepreneurs looking to improve their activation and onboarding process.
Show Notes
[01:10] Claudiu’s definition of user activation
[03:05] Marketing a product is like making a promise
[07:10] About InnerTrends’ tool-agnostic approach and tracking strategy
[0...
2021-08-3127 minThe Data-led PodcastMarketing attribution: The role of data to get it right | With Scott Desgrosseilliers of Wicked Reports In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Scott Desgrosseilliers, CEO of Wicked Reports, as they discuss marketing attribution: why it is important, who should care about it, what are other attribution challenges one should be aware of, key elements of attribution and so much more. ConclusionsMany marketers admit that attribution is important, however not many people use it, because execution is not...
2021-06-3038 minThe Data-led PodcastWhy companies fail to use their data and how to change that | With Ruben UgarteIn this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Ruben Ugarte, Author of The Data Mirage, as they discuss the biggest misconceptions surrounding data, the impact that the pandemic has had on the data space in the last year, the skills that anyone can learn to thrive in the data-led world, how companies can be data-led with or without hiring a data scientist, what the best companies do with their data th...
2021-06-1635 minThe Data-led PodcastThe rise of server-side tracking and its impact on advertising | With Greg Brunk of MetaRouterThe advent of a cookieless world is upon us and every business that relies on online advertising in any form will be affected by it. Third-party cookies are going away from the Chrome browser whereas Safari and Firefox disable them by default. So how does this affect online advertising?In this episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, and Arpit Choudhury, Founder of Data-led Academy, and special guest Greg Brunk, Head of Product at MetaRouter, as they dive into server-side...
2021-06-0225 minThe Data-led PodcastHow sales pros at PLG companies can become data-led | With Tim Geisenheimer of CorrelatedA lot of folks consider embracing Product-led Growth or PLG as a move towards shunning sales but that couldn’t be further from the truth. While PLG has managed to become front and center in strategy meetings and presentations, Sales is still the lifeblood of growing companies. But the question remains -- why do sales people need to become data-led?Well, if you ask any sales pro, they will tell you how important a role data plays in their day-to-day, especially product data as it offers a clear window into the most-active accounts. But for the...
2021-05-1928 minThe Data-led PodcastThe modern data stack for growth: Why every company needs itWhat is a modern data stack? Well, depends on whom you're asking. Ask a Head of Data or any data practitioner like an analyst, engineer, or scientist and they are likely to swear by Fivetran or Stitch for ingestion, Snowflake or BigQuery for warehousing, dbt for transformation, and Looker or Mode for BI. Essentially, the focus here is on analytics and therefore it is fair to refer to this as the modern data stack for analytics.But if you ask a Head of Growth or any product/marketing professional what their data stack looks like, y...
2021-05-0528 minThe Data-led PodcastWeb analytics vs product analytics and the data that powers each of them | With Patrick Thompson of IterativelyWeb analytics helps understand the sources from where people land on your website and how they navigate through the different pages. Product analytics helps understand how users interact with your product. It tells you what actions or events users perform, or for that matter, don’t perform once they are inside your product. In this episode of The Data-led Professional podcast, Patrick Thompson, Co-founder of Iteratively — a data collection tool — joined hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy to talk about: What is the difference between web analytics and product analytics?Why do you need...
2021-04-2128 minThe Data-led PodcastData Tracking: How to build a tracking strategy for your customer dataTracking customer data refers to tracking data from your primary or first-party data sources — your website and apps. It is a combination of user data (or entity data) and interaction data (or event data). Deciding what data to track and documenting it in a tracking plan is the first step before implementing any analytics or engagement solution. In this episode, hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy talk about: How do you decide what customer data to track?What is a data tracking plan and how do you build it?What are the risks of n...
2021-04-0832 minThe Data-led PodcastHow to build a single source of truth for your customer data | With Tejas Manohar of HightouchThe single source of truth for customer data refers to a software system that is able to store data generated across multiple customer touchpoints in a structured manner. In practice, a source of truth can be a Customer Data Platform such as mParticle or a Data Warehouse such as Snowflake. Depending on the needs and available resources, businesses today can opt for either of these approaches to build their source of truth for customer data. That said, large businesses that have many data sources and a variety of different use cases for customer data can use a...
2021-03-2533 minThe Data-led PodcastData democratization: What it really is and how it impacts team alignmentData democratization is the ongoing process of enabling everybody in an organization, irrespective of their technical know-how, to work with data, feel comfortable talking about data, and as a result, make data-led decisions. In this episode, hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy talk about : Which team generally owns data operations?What is the impact of a tightly-aligned team on an organization’s business goals?Should every department use their own data tools or should the tools be standardized across the organization?NEXT STEPS:Read the definitive guide on data democratizationSubscribe to the I...
2021-03-1130 minThe Data-led PodcastLifecycle emails: How to measure their impact on the customer journeyLifecycle emails, also referred to as behavioral emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails. In this episode, we talk about: How lifecycle emails are different from marketing and transactional emailsThe difference between measuring the performance vs the impact of emailsHow to respect your customer’s inbox by allowing them to configure their preferencesTools mentioned: Customer.io, Intercom, Hubspot, OutreachNext steps:Chec...
2021-02-2237 min
Academic Innovation & DisruptionMemes Monetization and Data PrivacyTargeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica's low cost "support strategy" for Donald Trump's presidential campaign.
Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to "collect" and "share" segments of consumers and the monetization of personal data.
Data About You
Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities - @hhawk
Anonymous Pamphleteers
Digital marketing tools used to sell branded products are also used in Elections.
Po...
2017-04-2000 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship137: How Co-Founder Conflict Helped This Founder Launch InnerTrends - with Claudiu MurariuClaudiu Murariu is the founder and CEO of InnerTrends, a growth analytics platform for SaaS and web products. InnerTrends uses data science technologies to help you understand every aspect of your user onboarding process and convert more first-time users into customers. The company was founded in 2015 and is based in Romania. Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
2017-02-041h 02
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship137: How Co-Founder Conflict Helped This Founder Launch InnerTrends - With Claudiu MurariuClaudiu Murariu is the founder and CEO of InnerTrends, a growth analytics platform for SaaS and web products. InnerTrends uses data science technologies to help you understand every aspect of your user onboarding process and convert more first-time users into customers. The company was founded in 2015 and is based in Romania.The Show Notes
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2017-02-031h 04