Shows
The Marketing CouchWhy Most Startups Get Marketing WRONG | The Marketing Couch | Ep 19Ashwin is the CMO at Innovapptive, but his journey from business development to sales to marketing gives him a rare perspective on the entire customer lifecycle. Before Innovapptive, Ashwin spent nearly seven years at MoEngage, where he built its marketing function from scratch as the company grew from $4M to one of India's leading customer engagement platforms.In this conversation, Ashwin shares the hard-won lessons from building marketing at high-growth startups—including the surprising role of luck and timing, why marketing should amplify (not discover), and how to build authentic brands that align with founder beliefs rather than marketing sp...
2025-12-231h 23
BUILDERSSundeep Ravande, CEO and Co-Founder of Innovapptive: $42 Million Raised to Power the Connected Worker RevolutionIn today's episode of Category Visionaries, we speak with Sundeep Ravande, CEO and Co-Founder of Innovapptive, a connected worker platform that has raised $42 Million in funding.
Topics Discussed:
Sundeep’s background in management consulting, and why he decided to start Innovapptive
Working with Fortune 500 companies, and how Innovapptive helps front-line workers connect with each other and with the back-office
Messaging and positioning, helping create a new category, and fundraising
Why Sundeep would advise his past self to raise money early on instead of bootstrapping for seven years
Why having a vision and pursuing it matters more tha...
2024-01-1221 minBUILDERSSundeep Ravande, CEO and Co-Founder of Innovapptive: $42 Million Raised to Power the Connected Worker RevolutionIn today's episode of Category Visionaries, we speak with Sundeep Ravande, CEO and Co-Founder of Innovapptive, a connected worker platform that has raised $42 Million in funding.
Topics Discussed:
Sundeep’s background in management consulting, and why he decided to start Innovapptive
Working with Fortune 500 companies, and how Innovapptive helps front-line workers connect with each other and with the back-office
Messaging and positioning, helping create a new category, and fundraising
Why Sundeep would advise his past self to raise money early on instead of bootstrapping for seven years
Why having a vision and pursuing it matters more tha...
2024-01-1221 min
Tata Consultancy Services' PodcastThe Next Big Think Ep.8 - Connecting the Operational DotsSometimes, the best way to connect is by ‘breaking’. That’s right! In this episode of the Next Big Think!, Sundeep Ravande, the CEO of TCS COIN™ startup Innovapptive, unveils the magic of breaking silos and how it paves the way for collaboration and enhanced productivity. The podcast captures the concept of a ‘connected worker’ and explores how Innovapptive ensures worker safety, while helping customers improve their SG&A (Selling General and Administrative Expenses) and revenue per employee metrics.Sundeep believes the future belongs to no code – low code, which eliminates the need for coding and enables customers to c...
2022-01-2829 min
Annex Business Media: PodcastsMachine Language: How to connect your plant’s most valuable assetThis episode of Machine Language features an interview with Sundeep Ravande, CEO of Innovapptive Inc. Ravande discusses how the proliferation of technologies such as the cloud, wearables, AI and machine learning will result in “the connected worker.” We explore the business challenges of communication in factories, how the COVID-19 era has affected standard operating procedures – and what can be done to move your machines into Industry 4.0 without forgetting your plant’s most valuable asset – its workforce.
2020-08-2520 min