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雪球·财经有深度2891.新消费、旧消费和FMCG们的路线之争欢迎收听雪球出品的财经有深度，雪球，国内领先的集投资交流交易一体的综合财富管理平台，聪明的投资者都在这里。今天分享的内容叫新消费、旧消费和FMCG们的路线之争，来自德加圣手。新消费和旧消费已经到了“路线之争”的地步，近日来随着港股新消费代表们再创新高和所谓以白酒为代表的传统消费资产持续下跌，这样的讨论已经到了白热化的地步。新旧消费的定义大体是，新消费是指更多体现情绪价值，不以产品制造成本定价，契合年轻人需求的消费品，甚至我看有人统一定义为没有被资金抱团过的消费品。而旧消费就是传统消费量价模型下，以白酒为代表的，可能之前被机构重重抱团过的消费品。中国的公募基金非常可笑，只要提到是消费品基金，无论主动还是被动，都大比例的会持有白酒，但实际上我个人如果要给消费划分阵营的话，应该是新消费、旧消费，和穿越百年依然经久不衰的快速消费品，FMCG。白酒和FCMG完全不应该都划到旧消费这一阵营中，因为两者其实有本质区别。对于FMCG的定义是，一个消费品可以称为快速消费品，必须同时满足三个条件：1、单个产品价格低廉；2、只要条件允许，产品生产可以快速复制和流程化，理论上可以在全球任何市场本地化其工厂，生产和销售本产品；3、销售通路宽又广。白酒没有一条符合这样的定义，白酒的均价从来不会和廉价二个字挂钩，茅台只能在茅台镇生产，他们的销售通路也依然是传统经销商加少量门店、电商等直营。所以把白酒和FMCG们都划到传统消费的阵营里，是不合适的。我对新消费的看法挺明确的，目前在新消费上赚了3倍以上的朋友，我是真心羡慕你们，仅以泡泡玛特为例，我很佩服你们能在泡泡玛特70元之前选择重仓。抓住了需求扩张，甚至连公司自己都没能预料到需求能有如此扩张的投资机会，你们在那个时候，判断出了后面的需求会更好，并且让这一预想成为现实，重仓持有，这绝对是不容易的。但这不是我的投资模型，即使让我回到泡泡玛特70元的时候，我还是投不了他。我的模型是不认可以未来需求会更好作为出发点去下投资决策的，我能投的生意，是要求，无论需求好坏，他都能长期稳定的挣钱，不需要持续资本开支的前提下越挣越多，并且能够从全球的行业和赛道的终局状态中反馈给当下进行定价，我投格力，就是全球终局状态下反馈定价的典型案例，和投泡泡玛特完全不是一码事。泡泡这门生意，我找不到全球终局模型，这对我来说是无法定价的生意。当然，投泡泡的原因我相信肯定不止于对需求的判断，也有很多供给端的考虑，泡泡这样的公司是独特的，也是现象级的，我抓不到这样的机会，确实是心中羡慕，但我依然不会改变自己的模型，这不是固步自封，而是一个投资人根子上对投资这个事情的理解。就目前的位置和价格来看，我对泡泡玛特的想法也很清晰，我觉得目前是有巨大泡沫的时点，标志是泡泡已经开始逐渐严重的金融化。之所以一直对茅台有担心，也和金融化有很大关系。古今中外，凡是被金融化的产品，无一例外最终都将被戳破泡沫。因为金融化会短期内急速的放大需求，泡泡很好，大家很喜欢，需求是100，而目前供给可能只有70。但带上金融化属性后，需求会迅速膨胀到1000甚至10000，这种短期内基于金融本质属性扩张的百倍以上需求，都是泡沫。但为了应对快速膨胀的“需求”，企业不得不尽快提升产能，增加供给，“缝纫机都踩冒烟了”。然而金融属性的需求，是建立在沙滩之上的，随便有一些风吹草动，这9000多可能就跑了。那个时候，即使真正喜欢泡泡的需求，可能翻了5倍变成500，但供给在那个时候已经是5000了，怎么办。我不知道这个泡沫会不会越吹越大，何时会被捅破。但基于我对这件事物的判断和理解，这个价格无论如何我是无法进场的了，只能继续观察。我觉得，这也会帮助我加深对这类新消费公司的理解。白酒消费，谈过很多次了，这里就不再赘述，如果没有大的意外，后面的路会很难走，这个资产在我这里依然没有性价比，等看看后续的价格吧。茅台一样存在上述金融化的风险，但激烈程度和趋势会因为商品的不同而有所区别。茅台有个重要功能是办事。即使现在场景已经没了很多，但中国这个人情社会，办事的需求永远都在。然而情绪需求，悦己需求，是很容易被别的东西替代的，而办事的需求，是有求于别人，本质还是不一样。我自己还是会站FMCG多一点。终局概念上来看，FMCG之所以能在全球风云变化的几百年里生生不息，屹立不倒，核心其实就在于上面提到的对他的三点定义。这样的产品满足的是人类长期稳定的需求，只要还有人类在，他们依然会2025-06-1307 min
Business Punk - How to MarketingWie Andreas Billker mit Pringles, Super Mario und Esports zum Gaming-Liebling wurde – und was FMCG von Gaming lernen kannIn Folge 7 von How to Marketing – powered by Business Punk begrüßt Host Phillip Böndel Andreas Billker, Senior Market Activation Manager Pringles & Cheez-it DACH. Seit 2019 verantwortet Andreas das DACH-Marketing für die Kultsnack-Brands und bringt Insights aus seiner Zeit bei BAT, GSK und Häagen Dazs mit. Er verrät, wie Pringles Gaming- und Esports-Kampagnen zum Erfolg führten, warum Culture Marketing und Shopper-Insights Hand in Hand gehen und welche Learnings Ihr für Euer FMCG-Marketing sofort nutzen könnt.Das erwartet Dich in dieser Episode:Vom Fräsen zum FMCG-Marketing: Wie Andreas als dualer Stude...2025-06-1056 min
The FMCG Guys244. Christina Rapsomanikis, VP Connected Commerce at Mars Petcare: From Channel to Central: The changing role of Digital in modern FMCG Christina Rapsomanikis is VP of Connected Commerce at Mars Petcare. From sales at Unilever to launching her own DTC business and leading digital at Coty and now Mars, Christina has seen the evolution of e-commerce from every angle. She joins us live from Mars’ London offices to talk about how digital has moved from the sidelines to the center of FMCG strategy. Tune in to hear about: Christina’s career journey across FMCG, beauty, and pet care What “Connected Commerce” really means at Mars Why consumer-centricity is more than a buzzword Building internal alignment with data and tool...2025-06-0726 min
ТРУ МаркетингUnilever (теперь Юнирусь) | Как управлять 40+ брендами в FMCG после локализации | Ирина Зернышко, директор по маркетинговым коммуникациям и медиаПривет. Я Артем Первухин — сооснователь и продакшн-директор агентства интернет-маркетинга KINETICA, и Ирина Зернышко, директор по маркетинговым коммуникациям и медиа компании Unilever (теперь Юнирусь), обсуждаем особенности маркетинга в FMCG и адаптацию к новым рыночным условиям.Говорим о том, как компания перестроила всю коммуникационную стратегию после 2022 года, какие неожиданные инсайты о потребительском поведении помогают в разработке продуктов, как работать с гиперсегментированными аудиториями и персонализацией в масс-маркете. Также обсуждаем роль искусственного интеллекта в маркетинге FMCG, эффективность нестандартных тачпоинтов и принципы управления большой экспертной командой.Таймкоды:02:31 Как гигант FMCG рынка Unilever (а теперь Юнирусь) адаптировала медиа-стратегию к российским реалиям после 2022 года 07:01 Гранулярная сегментация и персонализация для 30+ брендов в портфеле 09:06 Неожиданные инсайты о потребительском поведении: дезодоранты и персональная гигиена 14:27 Какие каналы перестали работать и что пришло им на смену 19:26 Как избежать каннибализации между брендами в одной категории 22:58 Data-driven аналитика и эконометрическое моделирование в FMCG 27:18 Тренды в потреблении: персонализация, новизна и доверие к брендам 31:57 Особенности работы с молодой аудиторией до 18 лет 35:56 Полная автономность креативов и стратегий после локализации 38:24 Новые форматы: от лидеров мнений до нестандартных тачпоинтов 41:55 Региональная специфика и особенности федерального продвижения 45:33 Как устроена команда из 10 экспертов для управления 70+ кампаниями в месяц 49:37 Главные претензии к агентствам и проблемы рынка 59:44 Ключевые компетенции для digital-специалистов в эпоху ИИКанал Тру Маркетинг в телеграм — https://t.me/kineticaagency Вопросы, как всегда — https://t.me/timonof*Instagram принадлежит компании Meta, признанной экстремистской организацией и запрещенной в РФ2025-06-051h 06
三十歲碎唸 Talking ThirtiesEp.179 [Jenny藝想世界] 轉職外商學生直播分享 - 金融業MA轉FMCG行銷 | 0行銷經驗轉職、年薪百萬 Ft.Jenny你不理財，財不理你！想學理財，玉山罩你！
玉山銀行全新Podcast節目《玉山學堂》
帶你深入淺出掌握每週市場脈動！
還有知名主持人蔡尚樺領銜的跨世代對談，
從不同的角度打好理財基本功！
現在就點擊連結收聽
👉 https://sofm.pse.is/7nntu7
－－－－以上訊息由 SoundOn 動態廣告贊助商提供－－－－
從金融業MA 到 FMCG行銷人，0行銷經驗，成功轉職FMCG行銷！
來賓曾是台新銀行MA，三年後赴英攻讀行銷碩士，回台求職卻頻頻受挫。投遞行銷職位缺拿不到面試
他靠什麼成功拿下LINE、Momo、恆隆行等百萬年薪行銷offer？
這集Podcast，我們聊——
- 非本科也能進行銷圈的關鍵心法
- 面試被問「為什麼轉職」的回答模板
- 如何用非相關經驗包裝出新職能
- 轉職陪跑課程帶來的改變
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轉職陪跑課程帶來的改變即追蹤Jenny IG
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加入Jenny轉職外商社團（1000+人）
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[Jenny藝想世界] 節目介紹
由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~
片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22
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Hosting provided by SoundOn 2025-06-0234 min
Women Transforming FoodEpisode 11: Culture trumps strategy: How FMCG firms can stay resilient in tough timesAmie and Angeline sit down with Melissa Old, head of people and capability business partnering at Bega Group to discuss the importance of culture in keeping food organisations resilient, especially during an economic and geopolitically changing environment like the current one. 2025-05-2230 min
FMCG WeeklyTariffs, Tech, and Tesco: A Volatile Week in FMCGThis week’s FMCG Weekly unpacks the fallout from Trump’s new tariff wave, with German and European food exporters exposed to 10% tariffs now and bracing for a potential 20% hit in 90 days. We examine how firms like Develey and Beiersdorf are managing supply chain chaos while Tesco signals profit cuts amid looming UK supermarket price wars. Meanwhile, a P&G study with Harvard and Wharton reveals generative AI can boost team productivity by 12%, suggesting an innovation edge for tech-savvy FMCG players. The message is clear: agility, resilience, and tech adoption will define the winners in an increasingly volatile landscape. ...2025-04-1107 min
FMCGvibes57: Smarte Recruiting-Lösungen für die FMCG-BrancheExpertentalk mit Thomas Kühnlenz
🎧 FMCG Vibes – Neue Folge mit Thomas Kühnlenz von 4Talents
Thema: Recruiting für FMCG & Handel – zwischen POS und Digital
In dieser Episode sprechen wir mit Thomas Kühnlenz über smarte Wege zur Talentsuche in der FMCG-Welt – von der Fläche bis zur C-Level-Position.
🔍 Warum der POS zum Recruiting-Brennpunkt wird,
📱 welche Rolle TikTok, Talent-Apps & Snackable Content spielen
und 💡 wie Unternehmen endlich "Mobile First" ernst nehmen sollten.
Was Thomas antreibt? Persönliche Geschichten, klare Haltung – und 20 Jahre Erfahrung zwischen Handel und digitalem Recruiting.
🎙️ Jetzt reinhören und lernen, wie modernes Talent Acqui...2025-04-0923 minFMCG WeeklyFMCG Weekly: Inflation, Coca-Cola, Danone and Dollar TreeIn this week’s FMCG Weekly, we explore the multi-layered challenges and strategic pivots shaping global consumer goods. From the U.K.’s sticky inflation and the BOE’s cautious rate stance, to Coca-Cola’s bold innovations amid a retailer standoff in Germany, and Danone’s data-driven targeting of GLP-1 users in North America. We also spotlight Dollar Tree’s resurgence in the U.S., attracting middle-income shoppers and offloading Family Dollar to refocus on core strengths. With inflation, health trends, and retail dynamics intersecting, this episode unpacks how FMCG giants are leveraging agility, insights, and innovation to drive growth in a...2025-03-2611 min
The FMCG Guys229. Frederic Fernandez: Inside FMCG: Analyzing the Top Companies and TrendsFrederic Fernandez is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today’s complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs. In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Per...2025-03-1555 min
CoBB | Conversations on the Business of Brands129) The Long Chew: Why Regional FMCG Brands Are Slowing Down & What They Must Do to SurviveIn this episode, hosts Sudeep Chawla and Sharavana Raghavan dissect the challenges facing regional FMCG brands in India. With recent reports highlighting their slowing growth, Sharan connects the dots between market dynamics, the Long Chew phenomenon, and why many of these brands are struggling to sustain momentum.The discussion covers:Why Regional FMCG Brands Are Slowing DownThe Growth Illusion: Many regional brands saw rapid expansion, but it was driven more by external factors like inflation and commodity pricing than by strategic business building.2025-02-2016 minCoBB | Conversations on the Business of Brands127) Is There Any Hope Left For Non-FMCG Marketers?In this episode, co-hosts Sudeep Chawla and Sharan Raghavan challenge a widespread belief in the marketing world: Can marketers outside of FMCG develop world-class marketing skills? Or is FMCG truly the only space where marketing talent can be honed?
With insights from Sudeep’s experience across FMCG, B2B, and B2C industries, this conversation breaks down the essential skills every marketer should master—regardless of industry.
KEY TAKEAWAYS:
1. The Myth of FMCG as the Only Training Ground
Many believe FMCG is the best place to l...2025-02-0617 min_(31).jpg)
FRIDAY IS TRYDAY – Der UTRY.ME Podcast mit André MollKomplex und vielschichtig – FMCG-Vertrieb meistern mit Steffen Eichhorn, CEO der Eichhorn & Grundmann Vertriebs-GmbHHeute sprechen wir über den komplexen und vielschichtigen Wirtschaftszweig der FMCG Branche – Mit unserem Experten Steffen Eichhorn, Die Eichhorn & Grundmann Vertriebs-GmbH bringt FMCG-Produkte erfolgreich in den deutschen Markt und verbindet dabei Strategie und Hands-on-Vertrieb.
Wir sprechen über Chancen und Herausforderungen im FMCG-Vertrieb. Gemeinsam werfen wir einen Blick auf die Anfänge des Unternehmens, die Dynamik zwischen Innen- und Außendienst sowie die Besonderheiten des deutschen Marktes. Spannend sind dabei vor allem die Einblicke in die Markteinführung und Distribution, die Teamdynamik und die Unternehmenskultur.
Zum Abschluss geht es um Zukunftsvisionen, Nachhaltigkeit und die Erfolgsgeheimnisse von Eichhor...2025-01-1055 minFMCG WeeklyFMCG Trends for 2025, UK Price War and Cadbury's loss of its Royal WarrantIn this week’s episode of FMCG Weekly, we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods industry. Discover how UK supermarkets are battling for market share in a new price war, led by Asda and Morrisons. Learn about Cadbury’s surprising loss of its Royal Warrant after 170 years and the potential implications for the iconic chocolate brand.We also examine key trends shaping the year ahead, from price pressures and shifting consumer behaviours to the rise of sustainability initiatives and the growing competition in loyalty programmes. Whether you are a ma...2025-01-0312 min
businessline's State of the Economy PodcastPremiumisation, e-commerce will continue to accelerate for the FMCG sectorIn this State of the Economy year-end podcast on FMCG, businessline's Meenakshi Verma Ambwani speaks to Naveen Malpani, Partner and Consumer Industry Leader at Grant Thornton Bharat, to discuss the sector’s performance in 2024 and its outlook for 2025. FMCG industry is facing key challenges of inflation and urban slowdown. At the same time, green shoots in rural demand and rise in quick commerce channel have emerged as key opportunities for the industry. Malpani explains that inflation has been a significant challenge in 2024 and to deal with rising costs, FMCG companies had to increase prices or reduce product siz...2025-01-0212 min
The Imperfect show - Hello VikatanFMCG பங்குகளின் விலை சரிவுக்கு என்ன காரணம்? | IPS Finance | EPI - 84In this video, we address the question "What are the reasons behind the decline in FMCG stock prices?" The decline in Fast Moving Consumer Goods (FMCG) stock prices can be attributed to several factors, including production and supply chain disruptions, changing market conditions, economic factors, international trade shifts, and new government taxation policies. This video provides a detailed explanation of the reasons behind the decline in FMCG stock prices and helps viewers understand the factors affecting the market.2024-12-0912 min
Grafix Mistri ShowHow to run a Branding Agency? Ft. Yashita Aggarwal | Client and Growth Tips | FMCG | Ep.15
For a smooth journey of branding, check out: Grafix Mistri Show : https://youtube.com/@grafixmistri?si=VjI_rGaF1n_7nV88
Assets Link - https://drive.google.com/drive/folders/1-KwvPlw-mAHh9_c9ZeKsanRDTTk8uA1Q?usp=sharing
Join our Instagram Broadcast Channel for exciting updates and BTS: https://ig.me/j/AbaZXdDQ7Nx-1FUm/
Find our guest on social media
Instagram:
https://www.instagram.com/yashita.designs?igsh=bWRmc2hoamt4aXUx
Episode 15: Cracking the FMCG Code with Yashita - The Brand Design Queen 🎨
In this episode of the Grafix Mistri Show, we dive into the incredible journey of Yashita, a bra...2024-12-031h 27
UEH - University of Economics Ho Chi Minh City#144 – Sự tham gia của khách hàng, lòng trung thành với thương hiệu và sự điều tiết trải nghiệm trí tuệ nhân tạo AI trong ngành hàng tiêu dùng nhanh (FMCG) tại Việt NamNgành hàng tiêu dùng nhanh (FMCG) tại Việt Nam đang chứng kiến sự bùng nổ của công nghệ trí tuệ nhân tạo (AI), tạo ra cuộc cách mạng trong cách tiếp cận khách hàng. Sự tham gia khách hàng và lòng trung thành với thương hiệu không chỉ phụ thuộc vào chất lượng sản phẩm mà còn vào trải nghiệm cá nhân hóa thông qua trí tuệ nhân tạo. Trong bài nghiên cứu này, tác giả Đại...2024-11-2108 min
Impact PowerhouseEp305: FMCG supply chain solution KlikDaily simplifies life for mom-and-pop stores in IndonesiaKlikDaily, which raised Series A funding this week, is helping small businesses streamline supply of FMCG and reduce prices by eliminating several links in the supply chain.
Check out the full article here: https://www.compasslist.com/insights/fmcg-supply-chain-solution-klikdaily-simplifies-life-for-mom-and-pop-stores-in-indonesia
Episode keywords: Logistics & Supply Chain, Consumer Products, B2B, Retail, Location Tech, Mobile, Marketplaces & Platforms, Covid-19, Global Founders Capital, Indonesia, Startup, Investment, FMCG, convenience stores
2024-11-1506 minWomen Transforming FoodEpisode 4: Why businesses must embrace team diversity – or face extinctionIn the latest episode of Women Transforming Food, Amie and Angeline sit down with Victoria Landells, Director of Food Services Oceania and Ingredients Australia and Fonterra. They discuss diversity in the FMCG space, and how finding a balance between culture and lifestyle is a valuable tool in business development and fosters growth. 2024-11-0627 min
職涯履行家 Creating Our FutureS2EP90 職涯分享｜外商 FMCG 變身命理師？上班族必知改運方法都在這！專訪命理師玓岡從外商 FMCG 居然轉職成為命理師？命理師的工作如何？算命真的有效嗎？到底怎麼看？這一位職涯特別的來賓，會來跟我們分享自己的職涯歷程、命理師的工作、簡單的辦公室改運方法、Yourator 2024 下半年運勢，歡迎命理師 玓岡。
🍕本集精彩：
➤ FMCG 轉職命理師？
➤ 命理師工作做什麼？
➤ 環境亂會影響財位？家裡簡易風水這樣看！
➤ 辦公室怎麼坐最好？拿出指南針看這四個方位！
⭐️ 到 Yourator 站上了解更多 FMCG 的 企業與職缺
⭐️ 還聽不夠嗎？精華文章看這裡！
😍 來這裡找玓岡老師：Facebook：劉玓岡命理風水易經 ／ Instagram：劉玓岡命理風水易經
💯 喜歡這集節目也歡迎到《職涯履行家》Apple Podcast 底下留言 + 5 星好評 🤩
💠 到各社群平台找到 Yourator，給我們回饋！
：https://linktr.ee/creatingourfuture
💠 合作邀約
：mkt@yourator.co
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Hosting provided by SoundOn 2024-09-3028 min
The FMCG PodcastThe FMCG Podcast S4 Ep.1: Packaging Design & Innovation Expertise with Darren Morgan (Reckitt)The FMCG Podcast is BACK!
Yep, Rich is back for a whole new season of non-stop top discussions with industry leaders on a whole host of exciting topics in the wonderful world of FMCG.
Darren Morgan (Reckitt) is kicking the season off in style as he discusses his expertise in packaging design, design-driven innovation & industry tips and tricks for those looking to break into the industry.
Follow Darren on Linkedin here! - https://www.linkedin.com/in/darren-morgan-1b15bb23/
New Episodes of the FMCG Podcast will be released on the...2024-09-0440 min
Icons Behind Brands With DevleenaDecoding the FMCG Marketing Game: Arvind Naidu | Icons Behind BrandsUnveil the secrets to success in the ever-evolving FMCG industry!This episode of Icons Behind Brands features Arvind Naidu, Head of Marketing at KTV Health Food Pvt. Ltd. Arvind's journey from academic excellence (ISB & IIM-A) to leading a marketing powerhouse is truly inspiring.In this episode, you'll learn:Proven strategies for demand planning and forecasting in the dynamic FMCG landscape.How traditional marketing channels are adapting and thriving in the digital age.The immense potential of artificial intelligence for driving brand growth.2024-09-0219 min
Icons Behind Brands With DevleenaFrom Sales to FMCG Leadership: Sai Mahesh Viswanath | Icons Behind BrandsWelcome to a compelling episode of Icons Behind Brands, featuring Sai Mahesh Vishwanath, the Marketing Head at Britannia Dairy. Hosted by Devleena Neogi, this episode is a treasure trove of insights into the world of Brand Management and FMCG Marketing.In this episode, Sai Mahesh Vishwanath shares his 16-year journey from his early days in sales at Piramal Healthcare Ltd to his current role at Britannia Dairy. With extensive experience at industry giants like Hindustan Unilever Limited (HUL) and Kraft Heinz, Sai offers a unique perspective on brand building and marketing strategies.2024-07-2422 minWomen Transforming FoodEpisode 1: Mondelez's Anna Reid on customer centricity and trustWelcome to the first episode of Women Transforming Food, a new monthly podcast produced by G100 and Inside FMCG, exploring the stories of inspiring women transforming the food industry. In this episode, Inside FMCG’s Amie Larter and G100's Asia Pacific chair, Angeline Acharya speak to Anna Reid, director of customer service and logistics at global snack giant, Mondelez about creating a customer-centric business model. 2024-07-2238 min
三十歲碎唸 Talking ThirtiesEp.100 [Jenny藝想世界] FMCG行銷需要知道的事全台7-11限時優惠中!
即日起-7/09 咖啡廣場奶香特調咖啡/調合式冰咖啡 任選2瓶只要49元
即日起-7/09 咖啡廣場鋁箔包2瓶25元!
更多詳情→https://bit.ly/3UUW9G5
－－－－以上訊息由 SoundOn 動態廣告贊助商提供－－－－
這一集將重點介紹行銷產業的生態鏈以及相關職位的差異， 最主要會深入分享FMCG品牌行銷的工作職責和日常的一天，適合對行銷工作有興趣或是特別想進入FMCG產業的聽眾收聽
有任何職涯相關問題，或是節目反饋，都歡迎填寫線上問卷：https://forms.gle/bg59HCGTN1W5E5Wy8
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[Jenny藝想世界] 節目介紹
由Podcast [三十歲碎唸] 延伸出的獨立單元。主持人Jenny畢業於台大外文，芝加哥大學藝術史研究所，旅居美國/上海長達9年。第一份工作在上海一家藝術畫廊從事策展，後來轉職到外商FMCG行銷擔任品牌經理。熱愛探索自我以及職涯的多元性，有著一個藝術家靈魂的行銷人。節目會分享實戰行銷案例，轉職心路歷程，藝術相關內容，讓你在職涯探索的路上不孤單~
片頭/片尾：Wanderer (Take 2) by Admiral Bob (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/admiralbob77/62202 Ft: SackJo22
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Hosting provided by SoundOn 2024-07-1546 min
Rein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S14E08 I Erfolgreiches Projektmanagement im FMCG: Insider-Tipps und Checkliste von Experte LeoRein ins Regal! I S14E08 I
Erfolgreiches Projektmanagement im FMCG: Insider-Tipps und Checkliste von Experte Leo
In dieser Podcast-Folge sprechen wir mit Leo über die wichtigsten Erfolgsfaktoren im Projektmanagement speziell im Bereich Fast Moving Consumer Goods (FMCG). Leo teilt wertvolle Erfahrungswerte und praktische Tipps, die er in seiner Karriere gesammelt hat. Gemeinsam erörtern wir eine umfassende Checkliste, die Projektmanager im FMCG-Sektor nutzen können, um ihre Projekte effizient und erfolgreich zu steuern.
Wir beleuchtenr die 10 essenziellen Schritte für effektives Projektmanagement im FMCG-Bereich. Unsere Checkliste basiert auf Leos umfangreichen Erfahrungswerten und umfa...2024-07-1221 min
Business InsightsBusiness Insights #23| Kinh nghiệm phát triển & xuất khẩu sản phẩm FMCG |Nguyễn Trung Dũng, Dh FoodsKhách mời của Business Insights ngày hôm nay là founder của một trong những thương hiệu gia vị được vô cùng yêu thích tại Việt Nam - DH Foods, với sản phẩm nhận được nhiều sự quan tâm nhất là Muối Tôm Tây Ninh.
Mới đây, DH Foods cũng thành công đưa sản phẩm vào các chuỗi đại siêu thị trên toàn thế giới, nên hôm nay Business Insights mời Anh tới đây để nghe...2024-06-051h 03Business InsightsBusiness Insights #23| Kinh nghiệm phát triển & xuất khẩu sản phẩm FMCG |Nguyễn Trung Dũng, Dh FoodsKhách mời của Business Insights ngày hôm nay là founder của một trong những thương hiệu gia vị được vô cùng yêu thích tại Việt Nam - DH Foods, với sản phẩm nhận được nhiều sự quan tâm nhất là Muối Tôm Tây Ninh.
Mới đây, DH Foods cũng thành công đưa sản phẩm vào các chuỗi đại siêu thị trên toàn thế giới, nên hôm nay Business Insights mời Anh tới đây để nghe...2024-06-051h 03CoBB | Conversations on the Business of Brands83) 5 Red Flags for an FMCG EntrepreneurIn this episode, hosts Sharan and Sudeep dive deep into the challenges and pitfalls that FMCG entrepreneurs often face. They discuss the fine line between ambition and overreach in the fast-paced world of FMCG.
Sharan points out that despite these admirable qualities, there are critical red flags that can potentially derail even the most promising ventures.
They start with the harsh reality that in FMCG, profitability cannot be ignored in favor of growth metrics. They then tackle the issue of overextending product ranges, emphasizing the need for focused and...2024-04-0315 min
5 FMCG news under 1 minute by POS PotentialTop 5 FMCG Headlines #fmcg #news #update #supermarket #foodindustry🚨 Stop Scrolling! 🚨 Your 1-Minute FMCG Update starts NOW:
🔥 Dive into this week's Top 5 FMCG Headlines you absolutely can't miss:
5️⃣ Topo Chico's Bold Move: They're shaking up the mixer market with non-alcoholic options, racing towards a $1 billion brand milestone. 🌐
4️⃣ Coke's Gen Z Play: Introducing "Happy Tears Zero Sugar" - a TikTok-exclusive flavor aimed squarely at young hearts. 💔🥤
3️⃣ Culinary Cinema: Waitrose partners with Heinz for an exclusive "The Godfather Pasta Sauce". It's not just sauce; it's an iconic film in a jar - expected to fly off the shelves! 🎬🍝
2️⃣ Amazon Fresh Innovates: Say hello to Recurring Reservations and Repeat Items - making grocery shopping in 1,300 U.S. ci...2024-03-0400 min5 FMCG news under 1 minute by POS PotentialTop 5 innovations under 1 minute #fmcg #news #update #retail #supermarket #foodindustry🚀 Innovation Spotlight: This Week's Top 5 Breakthroughs in FMCG! 🌿The FMCG sector is buzzing with groundbreaking innovations that promise to reshape our consumption habits while prioritizing sustainability, health, and unique experiences. I'm Stanislas Dallest from POS Potential let's dive into the latest disruptors making waves:5️⃣ Sustainable Indulgence: Voyage Foods is redefining sweet treats with its cocoa-free chocolate. Boasting an eco-friendly footprint, this innovative alternative promises the beloved chocolate taste without the environmental toll. Is this the future of chocolate?4️⃣ Beauty Meets Wellness: Nature's Way is sweetening the deal in nutritional supplements with their strawberry-flavored gummies aimed at combating hair loss, p...2024-02-2900 min5 FMCG news under 1 minute by POS Potential5 FMCG News under 1 minuto #fmcg #podcastIn the ever-evolving world of FMCG, staying informed is the key to staying ahead.I'm Stanislas Dallest from POS Potential and here are the top 5 groundbreaking updates that are reshaping the industry:5. L'Oréal’s Luxe Leap on Amazon 🌐Did you know? L’Oreal has made a bold move by offering its luxury brands on Amazon, attracting a whopping 73% of consumers who are new to the brand, catapulting it to the number 2 luxury brand spot in the US. A game-changing strategy that’s redefining luxury retail.4. Aldi UK’s Sustainable Steps Forward ♻️Aldi is expanding its Refill Coa...2024-02-2000 min
Brand Talkies a.k.a The BT Show#6 Emerging FMCG Trends in 2024 with Varun Sethuraman(Business Head, Nestle India and SEA)Hey there, and welcome to another exciting episode of Brand Talkies! I'm your host, Tamanna Chanana, and today, we've got a real treat for you. We're diving into the world of FMCG with the one and only Varun Sethuraman.
Varun is a seasoned FMCG marketer with over a decade of experience at Nestle, leading the charge to revolutionize brand love for the iconic Maggi noodles. With his keen eye for strategy, innovation, and consumer insights, Varun has been instrumental in driving long-term brand growth while keeping an ear to the ground for emerging trends.
In...2024-02-1520 min
Vitral Tamil PodcastMastering the FMCG Arena: A Conversation with CK RanganathanIn the Vitral Tamil Podcast's debut episode, hosted by Sharavana Raghavan, a riveting dialogue unfolds with FMCG stalwart Mr. C.K. Ranganathan of Cavin Kare.
This episode is a treasure trove for young marketing professionals and college students aspiring to crack the FMCG code. Sharavana, navigates through Ranganathan's journey, from the inception of Velvet to the heights of Cavin Kare. They delve into leadership, innovation, and the nuances of consumer behaviour in India's multifaceted market.
The discussion is a blend of wisdom and practical insights, touching on the challenges and opportunities in...2024-01-1555 min
The Allexo Podcast - Building High Performing FMCG TeamsBuilding a Purpose-Led FMCG Business - Episode 5 - Rob Reames, Commercial Vice President at PlantedIn this episode of The Allexo x Catology Podcast we looked at the importance of creating purposeful FMCG companies.
Your host, Rob Nelson, was joined by Rob Reames, the Commercial Vice President at Planted, to talk about his career history and insights on the changing FMCG landscape.
They also discussed the opportunities that are available across the various categories in the FMCG sector, as well as sharing their insight s for companies who are trying to grow within their niche.
Tune in to hear from another exciting voice from the FMCG sector.
...2024-01-0934 min
The FMCG Guys123. Mert Damlapinar on how to win in FMCG eCommerce in 2024Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ He joined Daniel live at Henkel's Regional HQ in Vienna to speak about: The Bermuda Triangle: sales, marketing and data Using Data as a common language to break cross-functional silos The eras of eCommerce: Dawn, Bricks-to-Clicks and...2024-01-0622 min
СТО БРЕНДІВ#21 І Секрети запуска бренда в FMCG та міф про ГМОЯк запустити бренд пива?🍻
👋🏻 Привіт, друзі! Новий випуск подкасту, в якому поговоримо про товари широкого вжитку, або як їх називають у бізнес-тусовці — FMCG.
В новому епізоді:
Дамо поради малому та середньому бізнесам, які стратегії обирати для запуску FMCG-бренду;
Поговоримо про тренди категорії, конкурентів, комунікації;
Особливу увагу приділимо пиву, стратегіям в цій ніші, згадаємо успішні кейси;
Поговоримо про еволюцію і теорії змов навколо ГМО.
😉 А ще маємо сюрприз: ми розіграємо дві книги про стратегію, а саме "Про стратегію. Harvard Business Review: 10 найкращих статей". Тому чекайте випуску, там усі деталі🤩
Відео версія - https://www.youtube.com/watch?v=MKo5cN_mVwk
Навігація по бесіді
00:03 Еволюція не спрацьовує
00:57 Скільки банок шампуню Head & Shoulders продають за хвилину?
02:19 Як Colgate збільшила продажі на 20%
03:28 Кращі комунікаційні рішення виробника шампунів
04:37 Що таке FMCG
05:43 Скільки брендів належать Procter & Gamble
08:50 Як великі бренди створюють суббренди
11:32 Дві стратегії просування продукту
13:30 Що працює краще: реклама по телевізору чи діджитал?
15:17 🤩Конкурс
16:35 Які кроки потрібно зробити для запуску пивного бренда
18:06 Справжня роль бренд-менеджера
18:44 Основний аспект при впровадженні продукту
20:01 Інструменти, якими користуються бренди FMCG
22:18 Фішки для реклами FMCG
24:16 Три поради при запуску FMCG
25:40 Як українське пиво подвоїло свою частку на ринку
28:49 Розбираємо тренди в ніші FMCG
29:45 В чому різниця між трендом та статус кво продукту
31:10 Правда про ГМО
35:06 Рептилоїди та FMCG
37:50 Що таке максимальна кастомізація в FMCG
38:58 Evolution- реклама яка змінила пиво Guinness
Аудіоверсія подкаста доступна за https://mssg.me/besidaprobrandy
Підписуйтесь на Instagram:
Артема - https://www.instagram.com/artembeseda/
Саші - https://www.instagram.com/katkoff/
Проєкту - https://www.instagram.com/besidaprobrandy
Кейси агенції: https://rocketmen.com.ua/ua/portfolio
ДОНАТ: https://www.buymeacoffee.com/besidaprobrandy
Підтримка через МОНОБАНК: https://send.monobank.ua/jar/8uhFTyfnhg
Слава ЗСУ 💙💛2023-10-1241 min
The SOIC PodcastA Forgotten FMCG Multibagger 🪒🚀
"I don't look to jump over seven-foot bars; I look around for one-foot bars that I can step over." — Warren Buffett
Dear Tribe Members,
🌟We are thrilled to announce the release of our latest Podcast, "A Forgotten FMCG Multibagger" 🚀, where we dive deep into the exciting transformation happening at FMCG Giant. 🇮🇳
In this captivating podcast, we cover everything you need to know about this business:
🔍 How We Filtered This Stock: Discover the criteria we used to identify this hidden gem in the stock market.
📈 All About This Business: Get an insider's look into the strategic shift towards premiumization and how it's impacting t...2023-10-0430 min
Системный маркетингКак устроен маркетинг FMCG. Роман Шалимов✅Пошаговое руководство по построению системного B2B-маркетинга: https://leadology.ru/b2b-step-by-step?utm_source=podcast&utm_medium=description✅Скачай дорожную карту запуска интернет-маркетинга для B2B-компаний: https://leadology.ru/b2b-roadmap?utm_source=podcast&utm_medium=description✅Канал в Telegram про B2B-маркетинг для собственников и маркетологов: https://t.me/glushkov_blogДля размещения рекламы в подкасте, пишите https://t.me/malklar. Медиакит с описанием аудитории и стоимостью: https://leadology.ru/podcast/mediakit
Слушать в других плеерах https://leadology.ru/podcast/cm160-roman-shalimov-fmcg
Наш канал в Telegram https://t.me/glushkov_blog
В гостях Роман Шалимов, СЕО агентства потребительских исследований Точка Роста, основатель NPD Club, автор курса НИУ ВШЭ "Практика потребительских исследований”.
Поговорили про то, как работает маркетинг в сфере реализации товаров повседневного спроса (FMCG).Ссылка на гостя:
TG-канал Романа: https://t.me/Roman_Shalimov
В выпуске:
1. Как устроен маркетинг в компаниях продажи товаров повседневного спроса?
2. Как тестировать товары для продажи?
3. Как маркетологу продвинуться в этой сфере?
Таймкоды
00:00:00 – Представление гостя
00:02:11 – Что такое маркетинг FMCG
00:05:38 – Как устроен маркетинг в таких компаниях
00:15:53 – Как конкурируют товары?
00:27:06 – Карьерный трек для FMCG-маркетолога5
2023-09-2529 min
Let's Talk Socials!#61: What makes a great FMCG brand and how do we market it on social media? with Laura FeavearyearLaura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online.
You'll discover...
How Laura got into this field of marketing
What makes a great FMCG brand
How Laura comes up with the concept & packaging for her clients
What current trend she absolutely hates
What content works well on social media to market your FMCG brand
2023-09-2052 min
DaybreakHow Tata’s using “innovation managers” to enter the FMCG raceFor the longest time, despite being a giant steel-to-software conglomerate, Tata’s consumer goods game was nowhere close to India's top FMCG companies.Ever since 2019 though, when it decided to merge Tata Chemicals and Tata Beverages as Tata Consumer Products Ltd, the FMCG arm has been on a roll. In the recent financial year alone, it introduced more than 30 new products.Meanwhile, Tata Consumer’s shares have more than tripled. The Nifty FMCG index also almost doubled. What changed?Tune in to find out.RecommendationHow Tata Consumer’s Sunil D...2023-08-2310 min
Advertising Vietnam PodcastỨng dụng công nghệ mới trong FMCG để thích ứng thói quen tiêu dùng Việt - Leadership Talks #1[English translation below]
NGÀNH FMCG TRONG KỶ NGUYÊN SỐ: DỮ LIỆU LÀ ĐỘNG LỰC ĐỊNH HÌNH CHIẾN LƯỢC KINH DOANH ĐÚNG ĐẮN
Ứng dụng công nghệ trong hoạt động kinh doanh đã trở thành một yếu tố then chốt, quyết định sự “sống còn” của các doanh nghiệp thuộc mọi ngành, mọi lĩnh vực trong thời đại kỷ nguyên số. Với việc ứng dụng những công nghệ mới, doanh nghiệp có thể sở hữu và khai phá sức mạnh từ nguồn dữ liệu “khổng lồ” từ người dù...2023-08-0823 minRein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S09E09 I Menschen machen Marken! Der Deep Talk mit Alexander Grimm: Herausforderungen und Chancen im stationären FMCG-Vertrieb!
In dieser spannenden Podcast-Episodereihe führe ich ein tiefgründiges Gespräch mit einem herausragenden Vertriebsprofi Alexander Grimm, der jahrelange Erfahrung im stationären FMCG-Vertrieb vorweisen kann. Gemeinsam erkunden wir die vielfältigen Aufgaben und Chancen, die mit diesem speziellen Bereich des Vertriebs einhergehen.
Unser Gast teilt seine wertvollen Einblicke in die Welt des FMCG-Vertriebs, bei dem es darum geht, Konsumgüter des täglichen Bedarfs in stationären Geschäften wie Supermärkten, Lebensmittelgeschäften und Drogerien zu vertreiben. Wir tauchen ein in die komplexen Herausforderungen, vor denen Vertriebsprofis stehen, und erfahren mehr über die Strategi...2023-07-2113 minRein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S09E08 I Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 03Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 03
Willkommen zur dritten aufregenden Folge unserer Miniserie "Krise im Handel" mit Leo. In diesem Teil tauchen wir tief in die turbulenten Zeiten und Krisen in der FMCG-Branche ein. Erfahre mehr über die Herausforderungen, denen Unternehmen in dieser Branche gegenüberstehen, und wie sie mit diesen Krisen umgehen.
In der heutigen Folge werden wir uns mit einigen der häufigsten Krisen auseinandersetzen, denen Unternehmen im FMCG-Bereich begegnen können. Dazu gehören beispielsweise Lieferengpässe, plötzli...2023-07-1420 minRein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S09E07 I Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 02Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 02
Willkommen zu einer neuen Podcast-Folge! In dieser Episode befassen wir uns mit Krisen in der FMCG-Branche, also in Unternehmen, die Fast-Moving Consumer Goods herstellen und verkaufen.
Wir diskutieren die Auswirkungen von Krisen auf Unternehmen und Verbraucher und analysieren, wie FMCG-Unternehmen effektiv auf solche Krisen reagieren können. Dabei betrachten wir die Bedeutung eines robusten Krisenmanagementplans, die Kommunikation mit den Verbrauchern, die schnelle Reaktion auf Probleme sowie die Zusammenarbeit mit Partnern.
Unsere Miniserie widmet sich dem Th...2023-07-0707 minRein ins Regal! Dein Podcast für Konsumgütervertrieb aus Deutschland für die B2B-FMCG BrancheRein ins Regal! I S09E06 I Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 01Krise im Handel: Eine spannende Miniserie mit Leo über die turbulenten Zeiten und Krisen in der FMCG-Branche Teil 01
Willkommen zu einer neuen Podcast-Folge! In dieser Episode befassen wir uns mit Krisen in der FMCG-Branche, also in Unternehmen, die Fast-Moving Consumer Goods herstellen und verkaufen.
Wir diskutieren die Auswirkungen von Krisen auf Unternehmen und Verbraucher und analysieren, wie FMCG-Unternehmen effektiv auf solche Krisen reagieren können. Dabei betrachten wir die Bedeutung eines robusten Krisenmanagementplans, die Kommunikation mit den Verbrauchern, die schnelle Reaktion auf Probleme sowie die Zusammenarbeit mit Partnern.
Egal, ob du...2023-06-3010 min
DataFramed#139 How Data Scientists Can Thrive in the FMCG IndustryA lot of the times when we walk into a supermarket, we don't necessarily think about the impact data science had in getting these products on shelves. However, as you’ll learn in today's episode, it's safe to say there's a myriad of applications for data science in the FMCG industry. Whether be that supply chain use-cases that leverage time-series forecasting techniques, to computer vision use-cases for on-shelf optimization—the use-cases are endless here. So how can data scientists and data leaders maximize value in this space?Enter Anastasia Zygmantovich. Anastasia is a Global Data Science Director at R...2023-05-2942 min
The FMCG PodcastCreating the Costa Experience at Home with Mark Cumming, Head of FMCG UK&I at Costa Coffee - Episode Thirty FourIn this podcast, we're speaking with Mark Cumming, Head of FMCG UK&I at Costa Coffee. Mark takes us through the challenges and opportunities of taking a QSR brand into a take-home product, how to land new launches in retailers with impact, and what makes impactful brand activations with grocers.
Mark began his career at ACNielsen, giving him a really good platform to springboard his career when taking that step onto in-house FMCG brands with Coca-Cola. Working through various different roles across Category, Brand, Innovation and Commercial up to Director level before moving over...2023-05-1836 minThe FMCG Guys74. Alex Smith from YF on Building the FMCG Brands of the Future Alex Smith, Commercial Director at YF (formerly Young Foodies), is our guest this week. YF helps young FMCG brands scale through an array of solutions spanning across Sales, Investment or Recruitment. Tune into this conversation to learn about: YF’s mission and business model How they partner with brands and retailers Developing an FMCG innovation pipeline Upcoming areas of growth in FMCG 2023-05-0342 min
Real cases. Real People. The Business Turnaround and Growth podcastsFMCG: The problems and issues we are seeingIn this podcast we look at the current problems in the FMCG sector, as well as the areas where FMCG businesses can trip up and seriously damage their performance, something Prompt Business strategies has dealt with many times over the years. Host, Rebecca Harding, is joined by Prompt's FMCG expert - John Ingram to discuss these issues.
2023-04-1116 min
The FMCG PodcastApprentice and Early Careers in the FMCG Industry with Sami Modi, Commecial Apprentice at Greencore - Episode Thirty TwoIn this episode of The FMCG Podcast, we're speaking with Sami Modi. Sami is a Commercial Management Degree Apprentice at Greencore, currently sitting a rotation in the retail category management team.
On the show today, Sami unpacks all things apprenticeships and early careers in the food, drink and FMCG industry. Some excellent advice in this one for anyone looking to get into the FMCG industry, whether that's through apprenticeships, graduate schemes or entry-level roles.
There are also some brilliant insights for any hiring managers out there, about what working in the food industry is like...2023-03-1530 min
Ahead on Marketplaces#48 Zukunft von FMCG auf Amazon (Benchmarks über NEM, Tiernahrung, Beauty, Food & Beverage)
In dieser Episode geht es um Produkte des täglichen Bedarfs auf Online-Marktplätzen. Vom Schokoriegel über Shampoo und Haustierbedarf bis hin zum Bier - unsere Hosts Moritz Meyer und Florian Vette geben spannende Einblicke in die unterschiedlichsten FMCG-Produktkategorien und erklären, warum Amazon und Co. so relevant für diese schnelldrehenden Produkte sind.
Wie entwickelt sich der Online-Umsatz von FMCG Marken und warum sollten sie neben dem eigenen Online-Shop auch auf Marketplaces zu finden sein? Wie performen unterschiedliche FMCG-Produktkategorien bei Amazon? Wie relevant ist Amazon-Advertising und welche Benchmarks sind je Kategorie erwartbar?
Online-Marketplaces sind ein w...2023-03-0252 min
kasisolusiINI PELUANG BISNIS RETAIL BEGINI STRATEGI SALES MARKETING UNTUK PERUSAHAAN FMCG Prabowo🗣️ Hardian Prabowo, Founder Life At FMCG dan Praktisi Marketing
Alhamdulillah Pandemi telah Mereda, tapi Apakah Industri FMCG tetap bisa jalan ? Nah inilah Tantangan Baru bagi Industri FMCG
Simak videonya sampai habis ya
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2022-12-2852 min
Namita Sawant-Rajput PodcastPodcast-53_ITC - The Silent Player In The FMCG Industry _ Business India 2023Hey Angels, Welcome To My Channel & To My Podcast! ITC Is Popular Brand Known For Cigarettes. What Many Didn’t Expect Was How Quietly It Turned Into An FMCG Major That Has Been Sustained Growth In Its Foods Segment With Other Categories Also Kicking In. So How Is ITC Getting Future Ready? What Might Be Its Strategy? Do You Think ITC Will Be Able To Achieve Its Vision Of Becoming FMCG Company With A Turnover Of Rs. 1 Lakh Crore By 2030? ITC - The Silent Player In FMCG,Why ITC Is The Silent Player In FMCG,FMCG India,What Is The...2022-12-0603 min
Ahead on Marketplaces#34 Mit Björn Nagel über das Global Amazon Vendor Management einer FMCG Brand
Unser heutiger Gast ist Björn Nagel. Björn ist Sustainability Lead Global Pureplay bei Kao und verantwortet den E-Commerce Bereich von Guhl Ikebana - der deutschen Tochtergesellschaft der Kao Group. Mit den Haarpflege-Brands Guhl und John Frieda ist Kao auf dem deutschen Markt eine feste Größe im Bereich FMCG.
Florian Vette von MOVESELL hat Björn Nagel auf dem Amazon Sales Kongress 2022 getroffen. Im Live Podcast sprechen die beiden über die intensive Zusammenarbeit zwischen Kao und Amazon. Als Global Amazon Vendor bekommt Kao spannende Daten und Insights aus erster Hand. Björn erzählt von Nachhalt...2022-08-2539 min
Your Future in Sales & MarketingEpisode 49 - Leaving FMCG is NOT the career risk it once was with Amanda Schmidhofer, Chief Consumer Officer for Mrs Mac’sSend us a text Amanda Schmidhofer, Chief Consumer Officer for Mrs Mac’s joins Mike Dickson to discuss, "Leaving FMCG is NOT the career risk it once was".Amanda will share her story and insights around her own personal career goals and challenges to achieving success. With over 15 years of experience in leading flagship portfolios, Amanda is known for making the complex simple and mobilising teams to deliver a shared vision. Amanda’s career has taken her from classic tier 1 FMCG with Nestle and Coke to the B2B world with Bingo Industries and ba...2022-08-2443 min
Porozmawiajmy o ITIT w branży FMCG. Goście: Joanna Wrzosek i Wojciech Pilch - POIT 164Witam w sto sześćdziesiątym czwartym odcinku podcastu „Porozmawiajmy o IT”. Tematem dzisiejszej rozmowy jest IT w branży FMCG.Podcast jest sponsorowany przez firmę Danone Sp. z o. o.Dziś moimi gośćmi są:Joanna Wrzosek – od ponad 20 lat związana z IT. Prowadziła zespoły IT zarówno wewnętrzne jak i zespoły dostarczające usługi klientom zewnętrznym w branży finansowej, technologicznej, sprzedażowej. Obecnie w Danone wspiera budowę globalnej organizacji IT&DATA hub gdzie odpowiada za rozwój zespołów kompetencyjnych w obszarze inf...2022-07-2047 min