Shows
Advertising InfluencersJeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User PersonasJeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry.Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pi...
2017-12-0919 minAdvertising InfluencersPaul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and PersonalizationPaul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more.Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Bl...
2017-12-0927 minAdvertising InfluencersRand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEORand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischer
2017-12-0931 minAdvertising InfluencersDale Sperling, CMO of Stash on The Role of Education with AcquisitionDale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding.Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with...
2017-11-1524 minAdvertising InfluencersTodd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response AdvertisingTodd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015.Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI.Todd is also a contributor at Search Engine Land.The topics discussed in this episode include why you should hire a specialist...
2017-10-2629 minAdvertising InfluencersAdam Lovallo, Co-Founder of Grow.co on Mobile Application MarketingAdam Lovallo is a Co-Founder and the Editor in Chief of Grow.co, a publication dedicated to the growth of mobile applications. Adam and Grow.co is also responsible for putting on MAU, the world’s leading mobile acquisition and retention summit, hosted annually in Las Vegas. Previously Adam was the Head of Growth at Living Social, a social deals app, where he managed a 9-figure advertising budget and team of 15 other marketers. He is also the founder of Course Report, a online resource for individuals considering enrollment in coding, design, marketing, or other technology bootcamps. Th...
2017-10-1234 minAdvertising InfluencersGina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on MarketingGina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in the world. Duolingo is a language learning application that personalizes learning experiences for individual users. It has been downloaded over 170 million times. Prior to Duolingo, Gina worked in International Development for Tumblr, representing the company across Latin America. She also founded Global Ginga, a marketing agency focused on helping major U.S. brands grow in Latin American Markets. Gina has been featured as the keynote speaker at conferences around the world and has contributed to numerous publications throughout her...
2017-10-0536 minAdvertising InfluencersLou Severine, CEO of NYIAX on Transparency in Programatic AdvertisingLou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq.NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory.As the first and only trusted, transparent future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs.Lou has more than 20 years in digital media technology and advertising. He...
2017-09-2828 minAdvertising InfluencersHailey Friedman, Product Marketing Manager at RealtyShares on Networking and Learning as a MarketerHailey Friedman is the Product Marketing Manager at RealtyShares and the President of the San Francisco Bay Area Chapter of Badass Marketers and Founders, a highly curated Facebook group and community of over 15,000 professional marketers. The group was started by Josh Fechter, who handed it over to Hailey in mid-2017. Hailey started her career outside of the growth, advertising, and marketing industries as a participant for Teach for America at inner city schools in New York. Hailey eventually launched her own mobile app at SXSW and decided to pursue a career in marketing taking on a role as...
2017-09-1429 minAdvertising InfluencersLeslie Campisi, CMO at Anthemis Group on PR, Holistic Attribution, and the Information AgeLeslie Campisi is the CMO at Anthemis Group, an early stage investment group, think tank, and consultancy for the financial services sector. Since 2010, Anthemis has developed a diverse portfolio of companies across a number of financial specific verticals, such as wealth and asset management, business and consumer banking, risk management, capital markets and trading, and payments. Betterment, Trov, Tide, and eShares are among their portfolio companies.Leslie has a wide range of marketing experience. After graduating from Loyola University with a double major in Literature and Philosophy, her enthusiasm for storytelling and internet theory led her to her...
2017-09-0731 min