Shows
StrategyCast473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINXDiscover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.2023-12-1253 min
StrategyCast470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and TractionBuilding a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.2023-10-2453 min
StrategyCast469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford TechnologiesBrands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technologies, explore the importance of embracing disruptive ideas.2023-10-1038 min
StrategyCast467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of FirefliesSome of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.2023-09-1240 min
StrategyCast466: The Power of Category Design with Mike Bruno of Play BiggerDiscover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!2023-09-0546 min
StrategyCast465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your WayDamon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.2023-08-2943 min
StrategyCast463: From Postdoc to CEO: Commercializing Science and Building a Biotech Startup with Lyndsey Linke of SiVECFrom postdoc to CEO of SiVEC, Lyndsey Linke's journey is one of relentless determination and groundbreaking discoveries. Listen to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and learn about commercializing science, the power of innovation, the intersection of science and business, and all about her “napkin moment.”2023-08-1533 min
StrategyCast462: Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries with Liza AdamsOver the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of AI replacing human roles, and how to leverage the power of personalization.2023-08-0842 min
StrategyCast461: Unleashing Your Inner Expert with Author Lisa BraggOvercoming imposter syndrome and embracing your inner expert is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lisa Bragg, author of Bragging Rights.2023-08-0134 min
StrategyCast460: Being Extraordinary at One Thing with Allen Adamson of MetaforceIt is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.2023-07-2547 min
StrategyCast459: Designing Success with Performance Marketing Strategies with Amrita Mathur of SupersideAdapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.2023-07-1848 min
StrategyCast455: The Entrepreneurial Mindset with Author Elaine PofeldtEntrepreneurs often have either a renter’s or an ownership mindset. Which one YOU have will impact how your business grows and scales. Listen in to this episode of the Integrate & Ignite Marketing Podcast with author Elaine Pofeldt to learn about the grit and perseverance it takes to launch a startup and about why you can’t be afraid of rejection.2023-06-1354 min
StrategyCast454: Mindful Marketing and Crafting Brand Value with May Lilley of Under CanvasApproaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.2023-06-0646 min
StrategyCast453: Hiring and Retaining Employees in the New Workplace Culture with Steve Urban of RiderflexA new take on recruiting, hiring, and retention in an ever-changing workplace environment with guest Steve Urban, CEO of Riderflex on this episode of the Integrate & Ignite Marketing Podcast. Tune in as host Lori Jones and Steve tackle how to juggle the different mindsets and expectations of the multiple generations you may have on your team, how to accommodate a hybrid team of innovators that may be in-office or working remote, and what to expect in the future.2023-05-3045 min
StrategyCast452: Lighting the Fire in Your Belly with Jen Henderson of TiltWhen Jen Henderson, founder and CEO of Tilt, first started out, she pitched her business idea 60 times in 30 days. It’s an experience many innovators, disruptors, and visionaries can relate to! Listen in to this episode of the Integrate & Ignite Marketing Podcast to hear Jen’s story of grit and resilience, about how she controlled her destiny without sacrificing velocity, and about her recent $10 million in new investment capital!2023-05-2337 min
StrategyCast450: Making Your Company Investment-Ready and Investment-Worthy with Zane Tarence, author of 17 Reasons Your Company Is Not Investment Grade & What To Do About ItIf you are an early-stage venture, knowing what creates your enterprise value is vitally important. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Zane Tarence, as they discuss the ways to determine your enterprise value, and how to create your optionality. This lively and engaging conversation covers many other topics as well, including defining your legacy, transition planning, the different kinds of revenue, risk-adjusted future cash flows, and making sure that your business is investment-ready. To provide securities-related services discussed herein, certain principals of Founders...2023-05-0950 min
StrategyCast448: An Entrepreneur’s Journey: Scaling a Company Into an Iconic Luxury Brand with Tony Drockton, Founder of Hammitt BagsBrand and product integrity are the grounding principles that guided the smart and successful growth of Hammitt Bags by the brand’s founder, Tony Drockton. From its beginnings as a Southern California eCommerce company to what it is today – a luxury brand known throughout the world – Hammitt Bags and Tony’s story of how he purposefully scaled the business over time is an inspiration. Listen in to his second appearance on the Integrate & Ignite Podcast and his conversation with host Lori Jones all about how he innovated along the way, learned from his failures, and stayed focused on creat...2023-04-2541 min
StrategyCast447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori JonesOn this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself. Tune in to hear why strategic marketing and research can differentiate in ways that help position early-stage companies for success, why some startups and growth-minded businesses fail, what those companies should look for when hiring a marketing director, and the three things you should do t...2023-04-1819 min
StrategyCastEpisode 446: Co-creating Your Brand with Your Customers With Emmanuel Probst author of AssemblageThe art and science of creating transformative brands with guest Emmanuel Probst, author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation, is the topic of this episode of the Integrate & Ignite Marketing Podcast. Tune in as Emmanuel shares with host Lori Jones the concept of assemblage and how building loyalty begins by getting your customers involved in the creative process and making them the hero.2023-03-2838 min
StrategyCastEpisode 445: Giving Your Customers a Seat at the Table with Valentin Radu of CVO Academy and OmniconvertUnderstanding your customer is all guesswork until you start marketing, researching, and mining the data. This edition of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Valentin Radu of CVO Academy and Omniconvert is full of tips for innovators and startups defining their audiences and bringing their products to market.2023-03-2132 min
StrategyCastEpisode 444: Lazy Marketing, Taking Risks, and Tapping Into Customer Insights with BraLeaders need to get “outside the jar” to truly understand their customers. Learn more from guest Brand Consultant Marc Stoiber on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Marc shares with our listeners his approach to what he calls, “lazy marketing,” a strategy that is customer-first and people-centric. Listen in here.2023-03-1431 min
StrategyCastEpisode 443: Repurposing Original Research for Scaling Businesses with Michele Linn Founder of Mantis ResearchMarket research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast2023-03-0734 min
StrategyCastEpisode 442: Creating a Culture of Clarity with Jeff Jones and Dennis Devlin authors of Three Wise MonkeysFor a business to achieve transformative success through building a culture of clarity, it must be relentless and leverage clear insights about the business’ customers, competition, and brand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guests Jeff Jones and Dennis Devlin authors of Three Wise Monkeys to learn more.2023-02-2837 min
StrategyCastEpisode 441: The Grit to Rebrand with Melanie Crutchley of CreyosIt takes grit to rebrand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Melanie Crutchley of Creyos as they walk listeners through how they worked together on the rebrand of her company, including changing the company’s name. You can listen in here.2023-02-2129 min
StrategyCastEpisode 440: Trust and Impact: Becoming a Bold Trusted Advisor with Bill ColettiEarning a seat at the decision-making table: the marketer’s role in reputation and crisis management with host Lori Jones and her guest Bill Coletti on this episode of the Integrate & Ignite Marketing Podcast. Listen in here.2023-02-1434 min
StrategyCastEpisode 439: Using the Human Touch to Engage With Customers with Alex Levin of RegalWhy brands invest in a product they think is right instead of asking customers what they want on this episode of the Integrate & Ignite Marketing Podcast with guest Alex Levin of Regal. Tune in as Alex shares his experience completing a recent $38.5 million fundraising round, why it’s important to focus on high-intent customers, and how you can improve engagement rates by shifting from a “batch and send” approach to a hyper-personalized strategy.2023-02-0740 min
StrategyCastEpisode 438: AI-Powered Predictive Analytics with Andy Rossmeissl of FaradayAndy Rossmeissl of Faraday joins the Integrate & Ignite Marketing Podcast and host Lori Jones to talk about AI-powered predictive analytics. Tune in to hear Andy’s insights and recommendations for how to have a better understanding of how your customers might interact with your brand in the future, but also how they have engaged with it in the past.2023-01-3132 min
StrategyCastEpisode 437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO AgencyJoin host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.2023-01-2439 min
StrategyCastEpisode 435: Empowering Customers and Tapping Into the Emotion of Generating Demand with Liza Adams, Senior Technology Marketing ExecutiveNever before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate & Ignite Marketing Podcast to learn more.2023-01-1037 min
StrategyCastEpisode 434: Christmas Greetings and 2023 Marketing Trends with Integrate & Ignite Podcast Host Lori Jones Happy Holidays to you and your families! Tune in to this special edition of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ Christmas poem, a fun-filled rhyme highlighting trends for 2023! From user-based content to voice search to interactive customer and influencer outreach to DEI, this is a timely and spirited bit of cheer and an episode full of insights to help with your planning for next year! Merry Christmas and thanks for listening!2022-12-2003 min
StrategyCastEpisode 433: Customer-Centric Marketing with Sydni Craig - Hart of Smart Simple Marketingeaching and supporting all the different customers in your target audience – even those beyond your established buyer personas – is the topic of this episode of the Integrate & Ignite Podcast with host Lori Jones and her guest Sydni Craig- Hart of Smart Simple Marketing. Sydni shares with our listeners her insights into creating customer-centric marketing strategies, how to build customer loyalty and inspire inclusivity, and reminds us that every marketing team is tasked with ensuring that diverse voices are brought to the table.2022-12-1333 min
StrategyCastEpisode 432: Marketing for Fast-Growth Companies with Adam Rosenberg of Arrive HealthProducts don’t sell themselves. To be successful, you need smart positioning and smart marketing strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Adam Rosenberg of Arrive Health to learn more. Tune in and learn from Adam’s experience with messaging, positioning, territory segmentation, resetting the sales-only versus marketing-only mindset, and keeping it simple.2022-12-0640 min
StrategyCastEpisode 431: Conversational Marketing with Max Koziolek of SpectrmConversational marketing is a message-first, privacy-first approach poised to become one of the top marketing channels and the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Max Koziolek of Spectrm. Learn why 72% find of marketers find conversational marketing effective and why marketing strategies should be geared toward more human-centric interactions in their conversational marketing channels in order to drive paid traffic and improve connections to their tech stack.2022-11-2929 min
StrategyCastEpisode 430: Be Thankful: A Moment of Gratitude with Integrate & Ignite Podcast Host, Lori JonesAs Thanksgiving approaches, we are taking a moment to be grateful. Tune in to this special episode of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ poem that reflects on gratitude and acknowledges the joy that we can each name as our own. Happy Thanksgiving!2022-11-2201 min
StrategyCastEpisode 429: What to Expect and Look Forward to in 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnightHot trends in content creation for 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight: personalization, artificial intelligence, machine learning, account-based marketing, events, Phygital, and more. Listen in to this episode of the Integrate & Ignite Marketing Podcast to learn more.2022-11-1530 min
StrategyCastEpisode 428: Honesty and Integrity: The Big Shift in Marketing with Doug Kessler of Velocity PartnersThis episode of the Integrate & Ignite Marketing Podcast features guest Doug Kessler of Velocity Partners and is all about how marketers can adopt a new mindset, one that is oriented around defining ideal prospects, around listening harder with learning strategies, and around what Doug calls, “insane honesty.” 2022-11-0832 min
StrategyCastEpisode Title 427: Magnetic Messaging with Sandy Gerber of Harbourfront Wealth Management nowGoing beyond simply selling to your audiences to connecting and truly motivating them. Magnetic messaging with Sandy Gerber of Harbourfront Wealth Management on the Integrate & Ignite Marketing Podcast and learn about emotional magnetism.2022-11-0119 min
StrategyCastEpisode 426: Messaging and Positioning that Becomes a Magnet for Customer Acquisition with Sandy Gerber of the NEXT Marketing AgencyImpactful messaging and positioning that becomes a magnet for customer acquisition with host Lori Jones and her guest Sandy Gerber of NEXT Marketing Agency on episode one of this two-part series on the Integrate & Ignite Marketing Podcast.2022-10-2527 min
StrategyCastEpisode 425: Internal Communications and its Impact on Customer Loyalty with Ben Baker of Your Brand MarketingStudies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.2022-10-1834 min
StrategyCastEpisode 424: Marketing Campaigns to Build Talent with Jessica Erickson of Longmont Economic Development PartnershipJessica Erickson of Longmont Economic Development Partnership is all about breaking down the walls of a system that has defined economic development and the marketing strategies that help promote it for decades. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones to learn how Jessica has refined and challenged the status quo.2022-10-1132 min
StrategyCastEpisode 421: How You Can Systematize Your Business for Big Wins with David Jenyns founder of SYSTEMologySystemizing your processes and streamlining your internal team? Then this episode of the Integrate & Ignite Marketing Podcast is for you! Tune in to listen in to host Lori Jones’ conversation with David Jenyns founder of SYSTEMology here2022-09-2036 min
StrategyCastEpisode 420: Go-to-Market Strategies with Malaika Jenkins of Cybersoft TechnologiesImpactful go-to-market product launch strategies with Malaika Jenkins of Cybersoft Technologies on this episode of the Integrate & Ignite Marketing Podcast and discusses.2022-09-1334 min
StrategyCastEpisode 419: Powerful and Relatable Content Strategies with James Scherer of CodelessPowerful content strategies are the topic of this informative and thought-provoking episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest James Scherer of Codeless.2022-09-0637 min
StrategyCastEpisode 423: Events as a Core B2B Marketing Strategy with Jonathan Kazarian of AcceleventsCOVID changed how marketers approach including events in their strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guest Jonathan Kazarian of Accelevents to learn more.2022-09-0627 min
StrategyCastEpisode 418: Creativity, Curiosity, and Inspiring Big Ideas With Author and Innovator Carla JohnsonCreativity often starts with daydreaming, which can then lead to big ideas! Join Lori Jones and author and innovator Carla Johnson on this episode of the Integrate & Ignite Marketing Podcast to learn more.2022-08-0947 min
StrategyCastEpisode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of PostieIn the last two years, direct mail has grown into what guest Dave Fink, the CEO and founder of Postie, calls a “monstrous channel.” Listen in to his appearance on the Integrate & Ignite Marketing Podcast with host Lori Jones to learn more about this strategy that claims a $50 billion spend.2022-08-0222 min
StrategyCastEpisode 416: Navigating Technology Changes: What Every Marketer Should Implement Today with Jake Surrey of FountainBig questions about the new Google platform were answered by host Lori Jones and her guest Jake Surrey of Fountain on this episode of the Integrate & Ignite Marketing Podcast. Listen in as Jake explains the complicated changes, the ins and outs of Google Analytics 4, and more!2022-07-2639 min
StrategyCastEpisode 415: Value-based Marketing Strategies with Erich Faust, Global Strategic Marketing Leader of Fortune 100 CompaniesInnovation, different perspectives, and growth…all the things that provide value to your customers…come from transparency. Learn more from host Lori Jones and her guest Erich Faust, global strategic marketing leader of Fortune 100 companies, on this edition of the Integrate & Ignite Marketing Podcast. Join Lori and Erich as they discuss value-based marketing, building audiences, articulating your brand’s “Why,” and delighting your customers!2022-07-1943 min
StrategyCastEpisode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners ClubNo matter the size of your business, hitting your conversation rate goals can be challenging. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ami Sanyal, CEO of the Uncommoners Club, to learn his process for implementing high-conversion marketing campaigns and get buy-in from the C-suite, and how he favors a mindset that embraces taking chances.2022-07-1232 min
StrategyCastEpisode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. BrownDemystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.2022-07-0529 min
StrategyCastEpisode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of ZiroChallenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.2022-06-2136 min
StrategyCastEpisode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of SmartsheetLeveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet.2022-06-0732 min
StrategyCastEpisode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROIWe are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.2022-05-2440 min
StrategyCastEpisode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of WhispirThe Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.2022-05-1725 min
StrategyCastEpisode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler GroupFrom competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.2022-05-1030 min
StrategyCastEpisode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold BrandWhat is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!2022-05-0340 min
StrategyCastEpisode 405: Cross-Generational Marketing with Psychologist Dr. Gustavo GrodnitzkyMost brands have to market to multiple generations. Generational and cross-generational marketing with host Lori Jones and her guest Psychologist Dr. Gustavo Grodnitzky on this episode of the Integrate & Ignite Marketing Podcast.2022-04-2244 min
StrategyCastEpisode 404: The Learning Mindset with Richard Medcalf of XquadrantEmbracing a learning mindset -- one that’s all about experimentation and innovation -- is where great strategy begins. Join host Lori Jones and her guest Richard Medcalf of Xquadrant on this episode of the Integrate & Ignite Marketing Podcast to learn more.2022-04-1935 min
StrategyCastEpisode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal HealthInternal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.2022-04-1239 min
StrategyCastEpisode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of QuantinuumCommunicating complicated science, research, engineering, and technology with host Lori Jones and her guest Kortny Rolston-Duce of Quantinuum on this episode of the Integrate & Ignite Marketing Podcast.2022-04-0538 min
StrategyCastEpisode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire SpaceLori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.2022-03-2941 min
StrategyCastEpisode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroupMessaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.2022-03-1525 min
StrategyCastEpisode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin ConsultingLori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.2022-03-0825 min
StrategyCastEpisode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part SeriesGet insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.2022-03-0126 min
StrategyCastEpisode 396: The Importance of Customer-First PR with Kristin Miller of Ping IdentityCustomer-first PR strategies with Lori Jones and her guest Kristin Miller of Ping Identity on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Lori and Kristin discuss PR’s role in handling cyber security, why storytelling from the customer’s perspective is so important, and how to measure the quality and quantity of PR campaigns.2022-02-2225 min
StrategyCastEpisode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of LatanaHow growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.2022-02-1531 min
StrategyCastEpisode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of TappleUsing experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.2022-02-0827 min
StrategyCastEpisode 393: Humanizing the Sales and Marketing Process with Jeremy Miner of 7th LevelIf you are solving your customers’ problems, why aren’t they buying from you? Guest Jeremy Miner of 7th Level and host Lori Jones explore the misalignment between sales and marketing on this episode of the Integrate & Ignite Marketing Podcast.2022-02-0133 min
StrategyCastEpisode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line ProfitSean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research on this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones.2022-01-2537 min
StrategyCastEpisode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow“We forget that what made an ad great was not that it was cheap, it was that it was interactive.” Listen & Learn: Why interactive content is more important than ever. How interactive content helps brands cut through the overwhelming amount of information available in the marketplace. How just about anything on your website can be turned into interactive content. How strategic interactive content helps brands gain interest and intrigue with the buyer. How B2C companies can create more engagement with their customers with interactive content. The kinds of brands that can benefit the most from powe...2022-01-1823 min
StrategyCastEpisode 385: Big Impact, Small Budgets with Maggie Scivicque of arc Thrift Stores“Finding new ways to be relevant is what we all have to do, especially in this climate.” Listen & Learn: The eight simple steps to incorporating humor into your marketing strategies. Why some brands are afraid to use humor in their marketing. Where humor works well, and where it doesn’t. How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies. Connecting to your customers with humor. How to find a comedy writer. Maggie Scivicque joined arc Thrift Stores as the marketing director in 2012 from Papa John’s Pizza o...2021-11-0235 min
StrategyCastEpisode 384: Using Humor to Connect and Create Relatability with Joseph Wilkins of FunnySalesVideos.com“There isn’t a brand out there whose customers don’t like to smile.” Listen & Learn: The eight simple steps to incorporating humor into your marketing strategies. Why some brands are afraid to use humor in their marketing. Where humor works well, and where it doesn’t. How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies. Connecting to your customers with humor. How to find a comedy writer. Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for...2021-10-2631 min
StrategyCastEpisode 366: Ramping Up Exponential Growth For Your Brand With Dr. James Richardson of Premium Growth Solutions“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.” Listen & Learn: How to time your go-to-market strategy. Why exponential growth is based on creating heavy users out of your initial fans. How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace. The importance of building your brand on the backs of fans. Tips for iterating in the market, growing fast, pacing your distribution so that you aren’t over-stretching your operations, and making time to listen to your co...2021-06-0827 min
StrategyCastEpisode 363: Ghostwriting as Part of Your Marketing Strategies with Writer Laura Gale“The role of the ghostwriter is to be a vessel between you and your audience.” Listen & Learn: The three-part technical process for defining voice when ghostwriting. Writing a book is not an early-stage strategy. How a ghostwriter is an advocate for the reader. The advantages of having a ghostwriter on your team. The pros and cons of self-publishing vs. using a publisher. How to prep your internal teams prior to a book launch Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twili...2021-05-1130 min
StrategyCastEpisode 354: Understanding Group-Think and Personalized Marketing with Eric Reed of reed5group“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.” Listen & Learn: The elements of a personalized marketing strategy. How curiosity and challenging the status quo to impact positive change. What can you do to create the connection between sales and marketing? The biggest challenges marketing directors face today. How the receiving-end of the environment in which we are presenting information has changed drastically. Ways to create affinity for your brand with personalized. Eric Reed is the...2021-03-0938 min
StrategyCastEpisode 351: Thought Leadership and Ruffling Feathers with Matt Johnson“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.” Listen & Learn: Why thought leaders are natural teachers. The three stages of influence. The tipping point of influence. Get seen, get noticed, and get known. Why it’s important to ruffle some feathers. How to decide which hill you want to die on Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production agency based in San Diego. His international team helps business coaches, consultants, and thought...2021-02-1629 min
StrategyCastEpisode 337: Creating Brand Authority with Curt Mercadante of Merc Enterprises“There is no Easy Button. The same timeless principles that applied 25 years ago will apply 25 years from now.” Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He has built three profitable businesses, including a seven-figure public relations and advertising agency, is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the b...2020-10-2738 min
StrategyCastEpisode 323: The Importance of Amazon as Part of Your Marketing Mix with Kiri Masters of Bobsled Marketing “eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.” Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and...2020-07-2129 min
StrategyCastEpisode 313: Marketing During a Time of Crisis Mini-Series: Part 3 Your Brand Recovery Roadmap“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.” Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series. Listen & Learn: How to launch marketing campaigns that reengage stakeholders. The importance of providing your customers straight talk, reassurance, and consistency as we transition into the New Normal. Why it’s important to reassess messaging every couple of weeks. The importance of understanding buyer sentiment. 2020-05-1410 min
StrategyCastEpisode 308: Marketing During a Time of Crisis Mini-Series: Part 2 Protecting Your Brand While Buyer Habits are Shifting“Protecting your hard work and building brand loyalty is absolutely vital at this stage.” 66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more. Listen & Learn: Defining your new normal and driving action through full-funnel marketing approaches. How marketers can adapt and adopt as buying habits are changing because of the COVID-19 pandemic. Protecting your brand’s reputation by differentiating your approach. Buildi...2020-04-1608 min
StrategyCastEpisode 293: Transforming the Way Organizations Articulate Their Value with Chad Sanderson of ValueSelling Associates “We have to Sherpa the conversation.” Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework and the host of “The B2B Revenue Executive Experience” podcast. Throughout his career, he has consulted with and enabled major bra...2020-02-2732 min
StrategyCastEpisode 290: Championing Underdog Brands with Prentice Howe of Door No. 3 “Build a cult following around one singular passion point so that you can attract ardent fans and push others away.” Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken Sailor Whiskey, Northstar Financial, American Bank, and Centennial BANK. The services Door No. 3 provides include strategy, brand positioning, integrated campaign development, and media planning/buying. Prentice is also the host of The Empowerment Challenger podcast, where he talks with...2020-02-1828 min
StrategyCastEpisode 286: Perception vs. Reality: Your Brand in the Marketplace “Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.” Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. Her top-rated Integrate & Ignite podcast is listened to by CEOs, CMOs, and innovators all over the world. Founded in 1980 and consistently honored as o...2020-02-0522 min
StrategyCastEpisode 276: Email Marketing Strategies with Greg Zakowicz of NetSuite and Oracle Bronto “If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.” Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writes, podcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a freq...2019-09-1132 min
StrategyCastEpisode 195: The New World of Disruptive Marketing with Geoffrey Colon of Microsoft“Be a glass box, not a black box.” Geoffrey Colon, senior marketing communications designer at Microsoft, works at the intersection of tech, design, media, human behavior, popular culture, trends, and product innovation. He defines himself as a dreamer + doer + thinker. He is the author of the 2016 book DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. At Microsoft, Geoffrey explores and executes creative data-driven communication and design solutions in the emerging world of media. He is the producer of the weekly marketing podcast for eccentric minds...2018-08-0740 min
StrategyCastEpisode 177: Taking the Leap and Learning to Trust Your Intuition, with Bri Seeley“Building your intuition is like building a muscle.” Bri Seeley is an inspirational woman who supports women around the world to bring their visions to life. Through her signature six-month training outlined in her bestselling book, Permission to Leap (and her podcast by the same name!) she guides entrepreneurs through the process of leaping from the day you commit to your vision, all the way through each stage, up until the day you land softly on the other side of it all. A catalyst, speaker, and author, she is a regular contributor for The Huffington Post and Infl...2018-06-2731 min
StrategyCastEpisode 174: The Customer Experience and Creating Content That Drives Intent, with Steve Weiss of MuteSix.Content Creation is About “Figuring Out What Solution the Piece of Content is Going to Solve.” Lifelong entrepreneur Steve Weiss is founder of MuteSix, a performance marketing powerhouse and the most awarded Facebook social advertising agency in the U.S. In 2017, MuteSix was named one of Inc. magazine's “Best Workplaces” and ranked #341 on the Inc. 5000 list of fastest-growing private companies. Steve is a highly regarded speaker on entrepreneurship, eCommerce, and Facebook advertising. He has been a featured speaker at Mumbrella, Affiliate World Europe, the Digital Growth Summit, the Seller Summit, and can be heard weekly on the “Spend $10K...2018-06-1921 min
StrategyCastEpisode 154: Add an Authentic Touch, with Tom Schwab of Interview ValetSHOW NOTES Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is the Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy Founder of Interview Valet, the category king of Podcast Interview Marketing. Listen...2018-04-0228 min
StrategyCastEpisode 151: Gaining Control, with Craig Hallenberger author of The ART of Being SuccessfulSHOW NOTES Craig Hallenberger is a motivational speaker and success coach. His background working on the front line of sales as a financial advisor, his strategic vision being in business development for a small software company, as well as his time with C-level leadership as a corporate trainer, gives him a unique ability to effectively communicate with a wide range of audiences. His message makes audiences think deliberately about their thoughts and the effect they have on their actions and ultimately their results. Craig does far more than just expose the problems — he gives his aud...2018-03-2132 min
StrategyCastEpisode 143: Growth Goals, with Karen Briscoe of 5 Minute SuccessSHOW NOTES Karen Briscoe is the author of Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed. INMAN featured as a must-read for your best year in real estate in 2017. Amazon ranks the book in the top 1% in its category. The book has been endorsed by both industry leaders Michael J. Maher and Hal Elrod. She is a contributing author to both INMAN and Real Trends. Karen regularly speaks on a national and local level on the Best of 5 Minute Success. Further, she is the host of the weekly 5 Minute Success pod...2018-02-2723 min
StrategyCastEpisode 141: Looking Deeper with Adam Robinson of HireologySHOW NOTES Adam Robinson is the author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, columnist for Inc., and Co-Founder and CEO of Hireology, where he’s on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Through multipl...2018-02-1933 min
StrategyCastEpisode 105: Focusing on Customer Outcomes, with Sarah Brown of ServiceRocketSarah Brown is a growth catalyst for B2B tech companies. She co-hosts Helping Sells Radio podcast, a technology podcast focused on helping customers discover, adopt and thrive using your software, and is the Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation, and support. At ServiceRocket, Sarah drives customer acquisition and foster customer growth throughout the lifecycle through digital channels. She oversees customer marketing, social media, public relations, communications and recruitment marketing for the company. She is on the partnership team for Wo...2017-10-2432 min
StrategyCastEpisode 100: The Game has Changed, with Stephen Woessner of Predictive ROISHOW NOTES Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of three bestselling books, The Small Business Owners Handbook to Search Engine Optimization, Increase Online Sales Through Viral Social Networking, and Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. Listen and Learn: • How a podcast becomes the Trojan Horse of selling • The importance of content in thought leadership • How a podcast can create 30-40 pieces of content • Why you need to che...2017-10-1739 min
StrategyCastEpisode 92: Working with Tenacity, with Thomas Rock Lindsay of SmallBiz Brainiac, Inc. and Humanly HR, LLCSHOW NOTES Thomas Rock Lindsay helps small and medium-sized employers save money and time by relieving them of employer responsibilities, improve workplace safety, and increase their level of regulatory compliance.... plus a whole lot more! He resigned from his position as the COO of Vensure Employer Services earlier this year and went from being a PEO operations guy for the past 24 years to a sales guy. He decided it was time join the dark side....sales. And now that he is a Vensure Marketing Group, he is able to apply his operations experience, and knowledge of...2017-10-0433 min
StrategyCastEpisode 65: Setting Conditions of Satisfaction, with Jeffrey Hayzlett of C-Suite NetworkSHOW NOTES Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of three bestselling business books, The Mirror Test, Running the Gauntlet and Think Big, Act Bigger: The Rewards of Being Relentless. Hayzlett is one of the most compelling f...2017-05-2439 min
StrategyCastEpisode 39: Focusing on the Positive with Nicole DeBoom of Skirt SportsBorn and raised in the Chicago suburbs, Nicole was a standout swimmer, qualifying for the 1988 Olympic Trials and later graduating from Yale University. She decided to pursue the sport of triathlon, and a lucky seat assignment introduced her to her future husband (future 2-time Ironman World Champion), Tim DeBoom, on a flight to the 1995 ITU World Championships. Nicole started racing professionally in 1999, racking up countless podium finishes. Her triathlon career culminated in a win at the 2004 Ironman Wisconsin, wearing a prototype of the first-ever running skirt a skirt that would launch a revolution in womens fitness clothing just a...2016-11-2846 min
StrategyCastEpisode 28: Making Good TV and Celebrating Entrepreneurship on Shark Tank, with Adam Cookson and Craig Beinecke of TekDry Craig Beinecke and Adam Cookson are co-founders of TekDry International, a revolutionary, new, and growing retail consumer service for recovering water logged phones and devices while saving your data in 30 minutes. This is an encore interview on the Integrate & Ignite Podcast. Why, you might ask? Well….TekDry was featured on Shark Tank last night! And, we are conducting a post-show interview to learn more about this amazing adventure! Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading TekDry’s business team for growth and expansion. Craig is focu...2016-10-1022 min
Ottoman History PodcastDisease and Landscape in Medieval and Early Modern Europe | Lori JonesE270 | Genomic research is resolving old questions about the history of plague, revealing, for example, that the Black Death was caused by the same species of plague that exists today and demonstrating the complex ways in which plague moved throughout the medieval and early modern world. Yet even as scientific methods today shed light on the history of plague, past understandings and depictions of disease remain both highly relevant and ignored. In this episode, we chat with Lori Jones about early modern European views of plague and explore the relationship between disease, landscape, and geography within the European imagination. We...2016-09-1946 min
StrategyCastEpisode 18: Educating Women on Personal Finance, with Lynn EvansLynn S. Evans, CFP® is a national leader in the financial planning industry, successful author, speaker, host of a top-ranked podcast, and has a strong record of accomplishment as CEO of financial planning and wealth advisory companies, including her latest venture, Women of Substance LLC. She has developed several groundbreaking presentations on the relationship between women and money. Her presentations encourage participants to look into their past for clues on what they were taught about money and how that colors how they relate to money as adult women, how to break those bonds, and how to have a...2016-08-2931 min
StrategyCastEpisode 1: Freedom means success, with Stephen WoessnerStephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owners Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. What sets Stephen and Predictive ROI apart is its uncommon approach to digital marketing. Stephen founded the company on the principle that predictable results and guaranteed return on investment comes from proven practices. He and his team spent...2016-06-2042 min