Shows
StrategyCast447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori JonesOn this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself. Tune in to hear why strategic marketing and research can differentiate in ways that help position early-stage companies for success, why some startups and growth-minded businesses fail, what those companies should look for when hiring a marketing director, and the three things you should do t...2023-04-1819 min
StrategyCastEpisode 434: Christmas Greetings and 2023 Marketing Trends with Integrate & Ignite Podcast Host Lori Jones Happy Holidays to you and your families! Tune in to this special edition of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ Christmas poem, a fun-filled rhyme highlighting trends for 2023! From user-based content to voice search to interactive customer and influencer outreach to DEI, this is a timely and spirited bit of cheer and an episode full of insights to help with your planning for next year! Merry Christmas and thanks for listening!2022-12-2003 min
StrategyCastEpisode 430: Be Thankful: A Moment of Gratitude with Integrate & Ignite Podcast Host, Lori JonesAs Thanksgiving approaches, we are taking a moment to be grateful. Tune in to this special episode of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ poem that reflects on gratitude and acknowledges the joy that we can each name as our own. Happy Thanksgiving!2022-11-2201 min
StrategyCastEpisode 418: Creativity, Curiosity, and Inspiring Big Ideas With Author and Innovator Carla JohnsonCreativity often starts with daydreaming, which can then lead to big ideas! Join Lori Jones and author and innovator Carla Johnson on this episode of the Integrate & Ignite Marketing Podcast to learn more.2022-08-0947 min
StrategyCastEpisode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of PostieIn the last two years, direct mail has grown into what guest Dave Fink, the CEO and founder of Postie, calls a “monstrous channel.” Listen in to his appearance on the Integrate & Ignite Marketing Podcast with host Lori Jones to learn more about this strategy that claims a $50 billion spend.2022-08-0222 min
StrategyCastEpisode 416: Navigating Technology Changes: What Every Marketer Should Implement Today with Jake Surrey of FountainBig questions about the new Google platform were answered by host Lori Jones and her guest Jake Surrey of Fountain on this episode of the Integrate & Ignite Marketing Podcast. Listen in as Jake explains the complicated changes, the ins and outs of Google Analytics 4, and more!2022-07-2639 min
StrategyCastEpisode 415: Value-based Marketing Strategies with Erich Faust, Global Strategic Marketing Leader of Fortune 100 CompaniesInnovation, different perspectives, and growth…all the things that provide value to your customers…come from transparency. Learn more from host Lori Jones and her guest Erich Faust, global strategic marketing leader of Fortune 100 companies, on this edition of the Integrate & Ignite Marketing Podcast. Join Lori and Erich as they discuss value-based marketing, building audiences, articulating your brand’s “Why,” and delighting your customers!2022-07-1943 min
StrategyCastEpisode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners ClubNo matter the size of your business, hitting your conversation rate goals can be challenging. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ami Sanyal, CEO of the Uncommoners Club, to learn his process for implementing high-conversion marketing campaigns and get buy-in from the C-suite, and how he favors a mindset that embraces taking chances.2022-07-1232 min
StrategyCastEpisode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. BrownDemystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.2022-07-0529 min
StrategyCastEpisode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of ZiroChallenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.2022-06-2136 min
StrategyCastEpisode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of SmartsheetLeveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet.2022-06-0732 min
StrategyCastEpisode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROIWe are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.2022-05-2440 min
StrategyCastEpisode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler GroupFrom competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.2022-05-1030 min
StrategyCastEpisode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold BrandWhat is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!2022-05-0340 min
StrategyCastEpisode 405: Cross-Generational Marketing with Psychologist Dr. Gustavo GrodnitzkyMost brands have to market to multiple generations. Generational and cross-generational marketing with host Lori Jones and her guest Psychologist Dr. Gustavo Grodnitzky on this episode of the Integrate & Ignite Marketing Podcast.2022-04-2244 min
StrategyCastEpisode 404: The Learning Mindset with Richard Medcalf of XquadrantEmbracing a learning mindset -- one that’s all about experimentation and innovation -- is where great strategy begins. Join host Lori Jones and her guest Richard Medcalf of Xquadrant on this episode of the Integrate & Ignite Marketing Podcast to learn more.2022-04-1935 min
StrategyCastEpisode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal HealthInternal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.2022-04-1239 min
StrategyCastEpisode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of QuantinuumCommunicating complicated science, research, engineering, and technology with host Lori Jones and her guest Kortny Rolston-Duce of Quantinuum on this episode of the Integrate & Ignite Marketing Podcast.2022-04-0538 min
StrategyCastEpisode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire SpaceLori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.2022-03-2941 min
StrategyCastEpisode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of DatabricksCelebrate Integrate & Ignite’s 400th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.2022-03-2241 min
StrategyCastEpisode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroupMessaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.2022-03-1525 min
StrategyCastEpisode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin ConsultingLori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.2022-03-0825 min
StrategyCastEpisode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part SeriesGet insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.2022-03-0126 min
StrategyCastEpisode 396: The Importance of Customer-First PR with Kristin Miller of Ping IdentityCustomer-first PR strategies with Lori Jones and her guest Kristin Miller of Ping Identity on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Lori and Kristin discuss PR’s role in handling cyber security, why storytelling from the customer’s perspective is so important, and how to measure the quality and quantity of PR campaigns.2022-02-2225 min
StrategyCastEpisode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of LatanaHow growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.2022-02-1531 min
StrategyCastEpisode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of TappleUsing experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.2022-02-0827 min
StrategyCastEpisode 393: Humanizing the Sales and Marketing Process with Jeremy Miner of 7th LevelIf you are solving your customers’ problems, why aren’t they buying from you? Guest Jeremy Miner of 7th Level and host Lori Jones explore the misalignment between sales and marketing on this episode of the Integrate & Ignite Marketing Podcast.2022-02-0133 min
StrategyCastEpisode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line ProfitSean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research on this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones.2022-01-2537 min
StrategyCastEpisode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow“We forget that what made an ad great was not that it was cheap, it was that it was interactive.” Listen & Learn: Why interactive content is more important than ever. How interactive content helps brands cut through the overwhelming amount of information available in the marketplace. How just about anything on your website can be turned into interactive content. How strategic interactive content helps brands gain interest and intrigue with the buyer. How B2C companies can create more engagement with their customers with interactive content. The kinds of brands that can benefit the most from powe...2022-01-1823 min
StrategyCastEpisode 390: Responding to the Speed of Culture with Mike Westgate of TikTok.“TikTok is making marketers into performing artists.” Listen & Learn: How TikTok changed -- and gained popularity -- during the pandemic. Why TikTok is an entertainment platform rather than a social platform. The platform’s product roadmap aimed at highly creative and engaged creators. How brands can find their authentic voice. How TikTok is a multi-sensory platform marketers need to master. On TikTok, content is king. Mike Westgate manages TikTok’s US Growth Brand business, supporting hundreds of midmarket brand clients with unique marketing and advertising solutions. Before TikTok, Mike was VP of marketing at Briggo Coffee, the worl...2022-01-1129 min
StrategyCastEpisode 389: Conversational Marketing with Amy Anderson of Wild Coffee“It’s about solving, not selling.” Listen & Learn: Defining conversational marketing. The difference between pushing out messages vs. having a conversation. Why it’s important to solve customers’ issues vs. sell them a product or service. The importance of being a good listener. Including chatbots and live chats into your conversational marketing strategies. Meet people where they are in the buying cycle. Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving val...2021-12-0725 min
StrategyCastEpisode 388: Media Buying Trends for 2022 With Mary Ann Pruitt, CEO of Mosaic Media“An omnichannel approach is what we have to start looking at.” Listen & Learn: The five generations of consumers you need to know about. Insights into shifts in buyer behavior. Why everything needs to start with an integrated omnichannel approach. Getting back to basics and targeting individual consumers. Why a broad approach to media buying will ultimately cost you money. How your audience uses the same platform but for different reasons. Mary Ann Pruitt, CEO of the Mosaic Media Agency, strives to empower others with the knowledge and tools to create a media buying strategy tailored perfectly to t...2021-11-2338 min
StrategyCastEpisode 387: Refreshing a Long-Established Brand with a Six-Part Strategic Marketing Process with Kirsten Sladovnik of RMG“Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.” Listen & Learn: Why it was so important to understand where the brand had come from before setting out to do a refresh. The six-phased strategic marketing process RMG and Avocet took together to refresh the brand. Coming to a consensus and defining the brand’s what, how, and why. How focusing on the WHY of what you do has the greatest impact on growth. How to grow long-term relation...2021-11-1637 min
StrategyCastEpisode 386: Product Sales and Marketing Misalignment and Mishaps with Erik Host-Steen, founder of SMP Alignment“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.” Listen & Learn: The top five things companies do that lead to misalignment between sales and marketing. The importance of understanding your audience from a psychological perspective. Why marketing can’t do it all and products don’t sell themselves. The two biggest mistakes marketing and sales teams make. The risks and threats of product sales and marketing misalignment. The three key questions he asks his clients to define and achieve alignment between sales and marketing teams Erik Host-Steen, founder of SMP...2021-11-0928 min
StrategyCastEpisode 385: Big Impact, Small Budgets with Maggie Scivicque of arc Thrift Stores“Finding new ways to be relevant is what we all have to do, especially in this climate.” Listen & Learn: The eight simple steps to incorporating humor into your marketing strategies. Why some brands are afraid to use humor in their marketing. Where humor works well, and where it doesn’t. How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies. Connecting to your customers with humor. How to find a comedy writer. Maggie Scivicque joined arc Thrift Stores as the marketing director in 2012 from Papa John’s Pizza o...2021-11-0235 min
StrategyCastEpisode 384: Using Humor to Connect and Create Relatability with Joseph Wilkins of FunnySalesVideos.com“There isn’t a brand out there whose customers don’t like to smile.” Listen & Learn: The eight simple steps to incorporating humor into your marketing strategies. Why some brands are afraid to use humor in their marketing. Where humor works well, and where it doesn’t. How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies. Connecting to your customers with humor. How to find a comedy writer. Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for...2021-10-2631 min
StrategyCastEpisode 383: Embracing the Creative Mindset with Ben Ingham of Peraton“You can’t expect that the expected is going to do what you need it to do.” Listen & Learn: How thinking divergently fosters growth. Tying bold creative strategies to growth. How to become your clients’ creative agent. Why curiosity is the most important element of all creative strategies. What defines the creative mindset. Why big ideas don’t have to have big budget. Tips for embracing a creative. Ben Ingham is a brand and digital communications leader, a content marketing strategist, and the creative director and senior manager of marketing communications at Peraton. He is a MarCom Plat...2021-10-1934 min
StrategyCastEpisode 382: Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.“Every organization has an employee value proposition; you just need to be sure it’s the right one.” Listen & Learn: Why social media needs to speak to all your stakeholders. Storytelling as a way to get your customers and potential customers excited about your brand. Attracting the right customers vs. the number of customers. Defining your employee value proposition. Creating a culture and environment of belonging. The importance of incorporating goals for your brand’s diversity, equity, and inclusion tenets Teresa Rehme is a communications manager for Ball Corporation. Her career has taken her from the aero...2021-10-1236 min
StrategyCastEpisode 381: Crafting a Vivid Vision for Your Brand with Graeme Strachan of ViTL Solutions“If you ask someone about their company’s mission, you just see blank stares.” Listen & Learn: The building blocks for creating a Vivid Vision for your brand. The difference between a mission, a set of goals, company values, and a vision. How a Vivid Vision creates a culture and impacts retention. The questions you should ask to articulate your Vivid Vision. The importance of leadership when creating a Vivid Vision. How a Vivid Vision must start with alignment Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of managem...2021-10-0431 min
StrategyCastEpisode 380: The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist“Placing yourself in the story you’re trying to tell is where marketers hit gold.” Listen & Learn: The four tenets of strategic storytelling. The importance of people-first storytelling. The power of narrative. Why it’s never about what you make or why you make it. It’s not about selling a story; it’s about telling a story. Creating a compelling narrative for your brand from the beginning Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as...2021-09-1537 minStrategyCastEpisode 380: Embracing the Creative Mindset with Ben Ingham of Peraton“You can’t expect that the expected is going to do what you need it to do.” Listen & Learn: How thinking divergently fosters growth. Tying bold creative strategies to growth. How to become your clients’ creative agent. Why curiosity is the most important element of all creative strategies. What defines the creative mindset. Why big ideas don’t have to have big budget. Tips for embracing a creative. Ben Ingham is a brand and digital communications leader, a content marketing strategist, and the creative director and senior manager of marketing communications at Peraton...2021-09-1434 min
StrategyCastEpisode 379: Embracing the Creative Resurgence with Cody Gillund of Experian Partner Solutions“Direct marketing does not work without brand awareness and brand awareness is driven by creative.” Listen & Learn: Tips for measuring your creative’s ROI. The tools you need to measure the impact of your creative. The importance of having a “creative minimum standard.” Why it’s important to not rely on creative for creative’s sake. How great creative makes the customer feel smart Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionat...2021-09-0819 min
StrategyCastEpisode 378:Navigating the SEO and Content Marketing Landscape with Ryo Chiba of Topic“People are looking for trustworthy content to guide their decision making.” Listen & Learn: Where marketers are getting wrong, and where they are getting it right when it comes to leveraging the power of SEO, AI, and content. How to think about content with AI in mind. How marketers can benefit from a more “human-sounding” approach to content and SEO marketing. Use data to find out what is most important to your audience. Technological advancements, like GPT-3. Building and owning your audience with powerful content and SEO strategies. Ryo Chiba is co-founder of Topic. He was bor...2021-08-3133 min
StrategyCastEpisode 377: Performance Marketing with David Stellato of DFO Global Performance Commerce“Make sure to properly test the local market before you go full scale.” Listen & Learn: The elements of performance marketing. The difference in focus between traditional marketing and performance marketing. Navigating GDPR when marketing internationally. The international markets that are easiest to work with. The importance of developing a proper customer journey to keep your audience engaged. The products and services and price points align well with a performance marketing strategy David Stellato is the chief growth officer of DFO Global Performance Commerce, an international, boutique digital marketing agency with office...2021-08-2422 min
StrategyCastEpisode 376: Pushing Through Demand-Gen with Go-to-market engineer Mark Donnigan“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?” Listen & Learn: The four steps to the “flywheel” funnel. All about consensus creation. The one framework all marketers need to understand. How to boost demand-gen and topline revenue. Why marketers need to define the problem rather than talk about their product or service. Understanding the buyer journey Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well...2021-08-1732 min
StrategyCastEpisode 375: Igniting Demand-Gen with Go-to-market Engineer Mark Donnigan“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.” Listen & Learn: The essence of category design. Why some brands make the mistake of leading with parity. The role of marketing in demand generation. Understanding the buyer’s journey. How the buyer’s journey impacts the marketing funnel. Building touchpoints along the buyer’s journey. Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for earl...2021-08-1036 min
StrategyCastEpisode 374: Conversational Marketing with Vince De Benedetto of Automated Dreams“Conversational marketing allows you to have conversations with your customers along the whole journey.” Listen & Learn: The advances in AI that are helping brands connect to their customers. The Don’ts and Dos of conversational marketing. How to get chat marketing wins out of the gate. The benefits of the flexibility of conversational and chat marketing. Tips for having powerful conversations. Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing. Keeping conversations brief and encourage user input. Vince De Benedetto is the foun...2021-08-0325 min
StrategyCastEpisode 373: Publishing as a Key Component to a Thought Leadership Strategy with Ken Schuetz of Aligned Influence“New knowledge is always built on something we already know and then extending it.” Listen & Learn: How thought leadership is based on new knowledge. The importance of not publishing a book before it’s ready. Building credibility through thought leadership. Why content is critical to help grow your brand through a thought leadership strategy. The pros and cons of working with a publisher vs. self-publishing. Trademarks, intellectual property, and distribution of a book Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the a...2021-07-2728 min
StrategyCastEpisode 372: Earning Credibility Through Strategic News Release Distribution with Mickie Kennedy of eReleases“Don’t do PR in a silo.” Listen & Learn: How PR and earned media strategies should be part of your integrated marketing approach. The credibility of third-party endorsement. Why you need to incorporate influencers into your PR strategy. Milestone releases. What would make an editor or producer ignore a release? Why it’s important to be humble and to take ego out of your news releases. Mickie Kennedy is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping s...2021-07-2027 min
StrategyCastEpisode 371: The Psychology Behind Marketing with Author Roger Hall“I am a bigger fan of fear than most people.” Listen & Learn: Why fear is an important emotion. The difference between fear and anxiety. Turning fear into positive strategic wins. How to soothe your audience. The one thing all marketers should STOP doing. The power strategy of pairing something new with something familiar Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist with clients all over the country, and he trains leaders to monitor and manage their t...2021-07-1326 min
StrategyCastEpisode 370: Rethinking Your Influencer Approach with Drew Vernon of ToniesUSA“If you get the circumstances right and you find the right influencer, you can make a very powerful program.” Listen & Learn: The three “must-dos” of a successful influencer marketing strategy. Why consistency and authenticity are the basis for an influencer marketing strategy. The myths of influencer marketing. Defining what an influencer is Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early childhood development. The Toniebox is a popular audio system that uses screen-free storytelling to introduce children to the wonders o...2021-07-0620 min
StrategyCastEpisode 369: The Five “Must Be’s” of Marketing with Lisa Morris of Dapicon“Originality comes from within.” Listen & Learn: Why marketers must be original. The five “Must Be’s” every marketer needs to embrace. Tips for staying focused and grounded in the midst of change. Staying relevant. Why bending the rules is a good thing Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncrasies of each supply chain participant, provides solutions that work for those participants, and delivers value that solves real business problems. Lisa has deep experience in strategic planning, business management, and creative visioning. She is a storyte...2021-06-2923 min
StrategyCastEpisode 368: Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand“A brand is defined in a consumer’s mind and that takes time.” Listen & Learn: Products don’t sell themselves. Why being bold and brave strategies win the day. How to rise above the sea of sameness and differentiation your brand in the marketplace. Understanding the intersection between a well-planned brand strategy and brand activation. The importance of immersion and of truly understanding your customers’ pain points and needs. Defining your points of parity and points of differentiation. The importance of having a consistent go-to-market strategy. Michael Keplinger is a partner at SmashBrand, an agile brand stra...2021-06-2229 min
StrategyCastEpisode 367: AI-Generated Content Marketing with Jeff Coyle of MarketMuse“Start thinking about how your content is created and stop thinking about it as a replacement.” Listen & Learn: Why a Subject Matter Expert is the most important asset a business has. The Natural Language Generation tools that improve AI content. The difference between Natural Language Processing and Natural Language Generation. Understanding content sentiment. The power of combing sentiment, intent, and content formats. The risks of antiquated content. Jeff Coyle is a cross-disciplined, data-driven inbound marketing executive with 20+ years of experience managing products and website networks and in helping companies grow. Before he helped co-fo...2021-06-1529 min
StrategyCastEpisode 365: The Importance of Visual Identity with Ian Bower of Graphic Rhythm“One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.” Listen & Learn: Deliver the expected and the unexpected through innovative design strategies. The importance of brand continuity when defining your visual identity. Why a strong visual presence is important to inspire confidence in your brand. When it comes to graphic design strategy, “the key thing is intention.” Ian Bower, founder of Graphic Rhythm is revolutionizing the way businesses obtain graphic design services by allowing them to obtain high-quality, on-demand design assets without the hassle of...2021-05-2521 min
StrategyCastEpisode 364: Emotional Marketing with Brian Gregory of ADMANITY.com“You can’t sell your brand to the world until you understand what attracts the world to your brand.” Listen & Learn: The 15 primal emotions that are most likely to drive purchasing behavior. How small brands can go from “zeros to heroes” with the right emotional marketing strategies. How once you speak to the subconscious mind, sales will come. The importance of people-first marketing strategies to connect with your customers. The role of the conscious and subconscious mind in purchasing decisions. How creative approaches need to tap into the emotion of a brand. Brian Gregory is CEO and fo...2021-05-1828 min
StrategyCastEpisode 363: Ghostwriting as Part of Your Marketing Strategies with Writer Laura Gale“The role of the ghostwriter is to be a vessel between you and your audience.” Listen & Learn: The three-part technical process for defining voice when ghostwriting. Writing a book is not an early-stage strategy. How a ghostwriter is an advocate for the reader. The advantages of having a ghostwriter on your team. The pros and cons of self-publishing vs. using a publisher. How to prep your internal teams prior to a book launch Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twili...2021-05-1130 min
StrategyCastEpisode 362: How to Boost SEO Through Reputation Management with Bryan Phelps of Big Leap“Your home page isn’t your home page anymore. The first page of your branded search is your home page.” Listen & Learn: Why what shows up in a search is just as important as what’s NOT showing up. The importance of creating positive content and assets that show up on the SEO side. Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online. Tips for boosting your ranking on Google on this episode. Three steps for using SEO to find out what your brand reputation looks like. Ho...2021-05-0424 min
StrategyCastEpisode 361: Internal Brand Alignment with Christopher Wallace of InnerView“Everyone has selling and marketing and to be the face of your organization at all times.” Listen & Learn: Where some companies get misaligned with their internal teams when it comes to the brand. Why inside sales and outside sales messaging is different. What is the brand transfer score? Why frontline teams often ignore new brand messaging. How do you get people to experience our brand story, not just tell them? How to immerse your internal team in what it means to deliver your brand’s value proposition. Chris Wallace is the co-found...2021-04-2725 min
StrategyCastEpisode 360: Tips for Hiring an Agency for Your Brand with Mike Krass of MKG Marketing“You have to build trust from the very first moment you meet.” Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are any conflicts of interest. What agencies need to know about GDPR compliance. Tips for onboarding an agency. Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through...2021-04-2030 min
StrategyCastEpisode 359: Controlling the Narrative and Defining Your Personal Brand With Personal Branding Strategist Claire Bahn“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.” Listen & Learn: The importance of consistency across social channels How to leverage your personal brand to gain authority How to manage your social presence Tips for controlling the narrative Why focus and knowing your goals and audience are the most important things The importance of authenticity and energy Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepr...2021-04-1324 min
StrategyCastEpisode 358: Data Privacy with Abbey Schoenberg of Fancy.com“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.” Listen & Learn: How privacy data is turning marketing strategies upside down. How the consumer is getting smarter in the digital space. Different generation’s expectations regarding privacy and brand affiliation. What marketers need to be aware of as the “flood of transparency” increases. Tips to prepare for changes in privacy data. Abbey Schoenberg is the director of marketing at Fancy.com. She is a visionary and hands-on marketing leader with a prove...2021-04-0631 min
StrategyCastEpisode 357: Growing Your B2B Brand With Michelle Bank of NuSpire“You can’t just say it. You have to have proof.” Listen & Learn: Five tips for creating a powerful B2B marketing strategy. The importance of being realistic in setting your goals. What to look for in a team. Know your audience. Three kinds of content. Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring approach to closing cybersecurity gaps. Michelle is a strategic marketing professional, experienced in product marketing and bridging marketing strategy with technology. She is a highly...2021-03-3034 minStrategyCastEpisode 356: Five Steps to Take Before You Spend Money on Google Ads With Pamela Wagner of Ajala Digital“You have to grab them in that first moment of discovery because if you don’t then somebody else will do it.” Listen & Learn: The importance of customer acquisition funnel. How you can win the testing and scaling acquisition game. How to budget for an effective Google ads campaign. The difference between content targeting and audience targeting. Five Steps to take before you spend money on Google ads. Budgets, website-readiness, and SEO. Pamela Wagner heads Ajala Digital, a global boutique marketing agency focused on Google and Facebook advertising. Ajala Digital is a Google Partner...2021-03-1821 min
StrategyCastEpisode 355: Powerful Logos That Get Your Brand Noticed With Richard Lau of Logo.com“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.” Listen & Learn: The psychology behind a logo. The advantages of doing a logo refresh vs. an entirely new design The four tips for the perfect logo. How many colors a logo should have. How to avoid over-designing your logo. Why simplicity is key to any logo design. Richard Lau, founder of Logo.com, an AI-powered logo maker that has the abilit...2021-03-1630 min
StrategyCastEpisode 354: Understanding Group-Think and Personalized Marketing with Eric Reed of reed5group“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.” Listen & Learn: The elements of a personalized marketing strategy. How curiosity and challenging the status quo to impact positive change. What can you do to create the connection between sales and marketing? The biggest challenges marketing directors face today. How the receiving-end of the environment in which we are presenting information has changed drastically. Ways to create affinity for your brand with personalized. Eric Reed is the...2021-03-0938 min
StrategyCastEpisode 353: Creating Powerful Virtual Events with Jonathan Kazarian of Accelevents“Community is global.” Listen & Learn: Five tips for using virtual events to develop your brand. How to maintain the “human touch” at a virtual event. How to navigate hybrid events. How to prove the value of virtual and hybrid events. Using virtual events to engage customers. How to Bring Your Own Audience to a virtual event. Jonathan Kazarian is an entrepreneur, event marketing expert, and the founder and CEO of Accelevents, a one-stop-shop for event organizers who want to create a unique and engaging virtual event experience. Jon comes from a mixed investing, technolog...2021-03-0224 min
StrategyCastEpisode 352: Personalized Videos as Part of Your Sales and Marketing Funnel with Oliver Bridge of Bonjoro“Who’s going to ignore a video that was recorded especially for them?” Listen & Learn: The specifics of conversion tactics, activation tactics, and growth tactics. Why authenticity so important when creating a personalized video strategy. How personalized videos drive action. The best ways to use personalized video to reach your audience at each and every touch point. High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy. How to reverse engineer what makes the best customer so you can then create a video strategy that leads to activation. Oliver Bridge is head of mark...2021-02-2326 min
StrategyCastEpisode 351: Thought Leadership and Ruffling Feathers with Matt Johnson“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.” Listen & Learn: Why thought leaders are natural teachers. The three stages of influence. The tipping point of influence. Get seen, get noticed, and get known. Why it’s important to ruffle some feathers. How to decide which hill you want to die on Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production agency based in San Diego. His international team helps business coaches, consultants, and thought...2021-02-1629 min
StrategyCastEpisode 350: Marketing Bravery with Rachel Garcia of Terumo BCT“There’s no downside for you to becoming (the content owner), and talking to customers.” Listen & Learn: How to measure what matters. Tips for inspiring bravery. The importance of talking to your customers. How to become the content owner. Why it’s important to challenge the status quo. The importance of finding your tribe of influencers. Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager for cell collections at Terumo BCT. Throughout her career, Rachel has delivered metrics-driven and continual improvement approache...2021-02-0926 min
StrategyCastEpisode 349: Lead Gen in a Virtual Trade Show World with Christina Wegner of Vollrath“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.” Listen & Learn: How to collect clean data from a virtual trade show. How to drive virtual trade show attendees to your protocol. Making sure your sales team is aligned and using LinkedIn properly. Knocking down the myths of LinkedIn. Even if trade shows are virtual this year, you still have to get to the buyers’ table. How to have robust trade show lead gen strategy, even if the event is virtual. Christina Wegner is...2021-02-0233 min
StrategyCastEpisode 348: Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride"You don’t have a right to win if you don’t meet the points of parity.” Listen & Learn: Why it’s important to listen to your audience FIRST. The four steps to setting out a long-term consumer-focused strategy. Putting the consumer at the center of everything you do. Casting your vision. Defining your audience and remembering that not every brand is for everyone. Your brand’s “reason to believe.” Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chicken, is a strong leader with proven business acumen and a keen general manager mindset. He is a...2021-01-2644 min
StrategyCastEpisode 347: Bringing the Fortune 100 Experience to the Startup Environment with Brandon Porras of Kodiak Cakes"Create a direct-to-consumer network before you sell in-store." Listen & Learn: Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar. Customer segments and how to approach each. The value of in-store demos and roadshows. Making your marketing more efficient so that you can scale your small business into a bigger business. The process and analytics to determine how marketing can benefit the top-of-line revenue even for smaller brands. Brandon Porras is VP of marketing for Kodiak Cakes, a fast-growing natural foods company located in the scenic Rocky Mountains of Park City, Utah, that m...2021-01-1928 min
StrategyCastEpisode 346: Eight Secrets to Bold Marketing with Suzanne Chadwick“Being bold is about going against the grain, moving forward without fear.” Listen & Learn: Eight secrets to bold marketing. Moving your brand from boring to brave. The importance of building relationships. Amplifying your sales through brave strategies. Why it’s important to study other brands, even those outside your industry, to see how they are approaching bold marketing. The five key audiences to focus on, including super fans and collaborators. Suzanne Chadwick is a BOLD business, branding and speaker coach that takes brands from “basic biscuits to delectable ‘got to have you goodness.’” A powerhouse fe...2021-01-1242 min
StrategyCastEpisode 345: The Marketing Revolution with Digital Guru, Tony Guarnaccia“If you don’t have the data, your first step is to get it.” Listen & Learn: Prioritizing your products and services to determine your markets. The life-time value of a buyer and the importance of focusing on loyalty and referrals. Six Steps to Results Compounding. The tools that help you understand what is happening in the funnel. Six Growth Factors to Success. The power of the Results Loop. Tony Guarnaccia is widely recognized as an authority on digital marketing and has driven results for thousands of businesses across the globe, from small businesses to the...2021-01-0534 min
StrategyCastEpisode 344: How To Create Powerful Video Testimonials with Sam Shepler of Testimonial Hero“There is way more social proof when a customer is willing to put their face on camera.” Listen & Learn: The 15 ultimate, battle-tested, and magical questions to ask during a customer testimonial interview. How to create world-class storytelling and establish trust with your customers faster. The authenticity that video provides to potential customers to encourage a buying decision. How to navigate the fine line between authenticity and very high quality. Sam Shepler is a filmmaker turned entrepreneur with nine years of experience in B2B video marketing. Sam founded his first company, Skyscope (a B2B v...2020-12-1523 min
StrategyCastEpisode 341: Accelerating the Deal Cycle by Finding Your Ideal Customer With Jennifer Holtvluwer of Spirion“If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy.” Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is to protect what matters most – the personal data privacy and data security of Spirion’s colleagues, customers, and the community. Spirion builds and delivers the most accurate data discovery and classification solutions on the planet so...2020-11-2427 min
StrategyCastEpisode 340: How Internal Communications Can Maintain a Strong Culture and ESOP Model During an Acquisition with Mark Lake of Roccor“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.” Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partnerships for technology capitalization. Mark started his career as a research engineer and program manager for NASA. He has published over 50 research publications in the field of aircraft and spacecraft structures and a book entitled, The Inventor’s Puzzle: D...2020-11-1739 min
StrategyCastEpisode 339: How Content Can Boost Your Brand’s Authority with Brad Smith of Codeless“You can’t compete without a consistent way to build good links.” Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the cofounder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Fast. Brad has been an in-the-trenches marketer for over a decade, rolling his sleeves up and doing all the dirty work from copywri...2020-11-1030 min
StrategyCastEpisode 338: Scaling and Growing Your Brand Online with Janis Carmena, founder of eCommerce Queen Bee“Starting your own Amazon store isn’t hard; don’t get overwhelmed.” Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She also developed Four Degrees of Brand, a course designed to help entrepreneurs get selling online fast and efficiently and help scale their products into a whole product line and bran...2020-11-0335 min
StrategyCastEpisode 337: Creating Brand Authority with Curt Mercadante of Merc Enterprises“There is no Easy Button. The same timeless principles that applied 25 years ago will apply 25 years from now.” Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He has built three profitable businesses, including a seven-figure public relations and advertising agency, is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the b...2020-10-2738 min
StrategyCastEpisode 335: Making Brands Human with Jacqueline Lieberman of BrandCrudo“Every brand was started from a human being; that fundamental human truth needs to carry over for your purpose to resonate.” Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand truth that resonates with audiences. She has worked with many brands, most notably for many of Unilever's iconic brands, Beech-Nu...2020-10-1338 min
StrategyCastEpisode 334: Taking an Old School and Relationship-Focused Approach To Sales and Marketing with Author Bea Wray“I care enough about WHO you are to KNOW who you are.” Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive leadership, entrepreneurship, innovation, and women in business. Corporations increase employee engagement and excellence through her engaging presentations and active workshops on “Leadership Lessons,” professional development, and innovation. Associations and conferences hire Bea to energize audiences around collaboration, building personal brands, and...2020-10-0633 min
StrategyCastEpisode 333: Staying on the First Page of Search with Chris Dickey of Visably“If your PR doesn’t live beyond the flicker of the moment that it’s published, it has super limited value for a client.” As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel marketing strategy, and Search, which on average receives six billion queries every day, is by far the world's largest product discovery platform. Yet brands typically approach toward search strategy through the narrow lens of advertising or SEO — largely ignoring the majority of high-va...2020-09-2929 min
StrategyCastEpisode 331: Helping Emerging Brands Succeed on Amazon with Carolyn Lowe of ROI Swift“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.” Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ads. In addition to helping her clients see larger profits, she is also a...2020-09-1529 min
StrategyCastEpisode 299: Strategies for Standing Out in the Amazon Marketplace with Brittany Vriesman of Gaiam and SPRI brands “(It’s about) giving your customers somewhere to come back to.” Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a diverse background to her current role at Gaiam, where she focuses on marketing and customer retention and acquisition in both the B2B and direct to consumer spaces. Brittany taps i...2020-03-1726 min
StrategyCastEpisode 293: Transforming the Way Organizations Articulate Their Value with Chad Sanderson of ValueSelling Associates “We have to Sherpa the conversation.” Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the ValueSelling Framework and the host of “The B2B Revenue Executive Experience” podcast. Throughout his career, he has consulted with and enabled major bra...2020-02-2732 min
StrategyCastEpisode 292: Creating “Sticky” Video Content with Dale Haines of ASU Watts College of Public Service & Community Solutions “Everything is in sound bites, everything is in video, and everything is visual.” Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years of experience, is that those two goals are dependent on building relationships. As he sums it up: people do business with people and with companies they like. Dale is a pioneer in digital media, an authority in video content mark...2020-02-2531 min
StrategyCastEpisode 289: Conversational Copywriting with Author Nick Usborne “Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne. Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words, paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting,” a more transparent and ethical approach to selling. Nick is about a no-hype, high-engagement, trust-building way to sell online. He has spoken at numerous conferences and conducted in-house seminars and tra...2020-02-1341 min
StrategyCastEpisode 286: Perception vs. Reality: Your Brand in the Marketplace “Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.” Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing conferences. Her top-rated Integrate & Ignite podcast is listened to by CEOs, CMOs, and innovators all over the world. Founded in 1980 and consistently honored as o...2020-02-0522 min
StrategyCastEpisode 279: Bold and Creative Positioning with Branding Expert Sophie Coffey “Be bold, be creative, and listen to your gut.” Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows in the work she produces. Be it crafting a compelling brand strategy, creating a strong social media presence, or pulling a killer shot of espresso, Soph...2019-10-0235 min
StrategyCastEpisode 263: Tips and Tricks to Creating a Customer-Centric Brand with Heather Larrabee of GoSpotCheck “Brands in the coming years are going to have to increase their emotional intelligence.” Heather Larrabee is executive vice president of marketing for GoSpotCheck, a platform that is reimagining how the mobile workforce works. Their software helps teams perfect merchandising, increase sales, reduce labor and expenses, ensure safety and quality, and improve profitability from the field. Heather is motivated by an intrinsic desire to make things better, easier, or more productive for others. She looks to free people from the mundane so that their true talents and abilities can shine forth and benefit the...2019-05-1537 min
StrategyCastEpisode 254: Cracking the Instagram Code with Viv and Tash of Ace the Gram“To grow on Instagram you have to actively go out and get your audience.” Vivien Conway and Tasha Meys, the dynamic duo that is Viv and Tash, are Instagram experts and co-founders of Instagram specialist company, Ace The Gram. They are millennials on a mission: to help everyone reap the infinite benefits of nailing Instagram. Viv and Tash have over 200K net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the U.S., and New Zealand. They have discovered firsthand how building a dedicated Instagram following can significantly acce...2019-03-1134 min
StrategyCastEpisode 178: The Importance of Narrowing Focus, with Lori McDonald of Brilliance Business Solutions“We should always be thinking about how we can make our customers’ lives easier.” Lori is the founder, president and CEO of Brilliance Business Solutions. Brilliance specializes in B2B eCommerce - setting up websites for manufacturers and distributors that allow their customers to order from them online. Last year the company won a Future 50 award, recognizing the 50 fastest growing companies, from the Metropolitan Milwaukee Association of Commerce, and Lori was awarded a Woman of Influence award from the Milwaukee Business Journal. Before Lori started Brilliance, she was a flight controller at NASA-Johnson Space Center in Houston, TX. 2018-06-2826 min
StrategyCastEpisode 149: Practice Authentic Listening, with Danita Bye of Sales Growth SpecialistsSHOW NOTES Danita Bye is the founder of Sales Growth Specialists and author of MILLENNIALS MATTER: Proven Strategies for Building Your Next-Gen Leader. She is a leadership and sales development expert with successes that range from sales leader at Xerox Corporation to private equity ownership roles which gave her coaching and mentoring experience, and the ability to build leaders of all ages. With a masters of arts in transformational leadership, she has served on the boards of private Christian universities. She is a mother of three millennials and passionate about energizing and equipping business leaders who see...2018-03-1926 min
StrategyCastEpisode 142: Be a Power Player, with Marja Norris of MarjaNorris.comSHOW NOTES Marja Norris is the CEO and founder of MarjaNorris.com, a company dedicated to helping women achieve their career goals with style and confidence. With a distinguished career in finance, she has successfully navigated the male-dominated business world and is passionate about coaching women on how to be taken seriously, be heard, and get what they want at work. Her latest book, The Unspoken Code: A Businesswomans No-Nonsense Guide to Making It in the Corporate World, provides women with the tools to awaken their dreams and reach their highest goals. Listen...2018-02-2235 min
StrategyCastEpisode 141: Looking Deeper with Adam Robinson of HireologySHOW NOTES Adam Robinson is the author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, columnist for Inc., and Co-Founder and CEO of Hireology, where he’s on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Through multipl...2018-02-1933 min
StrategyCastEpisode 84: Finding your Authentic Voice, with Randall Kenneth Jones of MindZooSHOW NOTES Author, speaker, and creative Randall Kenneth Jones has built a marketing and public relations portfolio that includes such respected household names as TJMaxx, Pier 1, Walgreens, Carter’s, GEICO, Sears, The Washington Post & The Wall Street Journal. After Jones’ 2010 move from Washington, D.C., to Naples, Florida, the award-winning writer & creative director approached the Naples Daily News and offered to write an independent newspaper column—a blend of personal & professional development. For the next few years, the Jones personally arranged to conduct over 100 best-practices interviews. His subjects included Pat Benatar, Brian Boitano, Carl Edwards, Jeffre...2017-09-1641 min
StrategyCastEpisode 83: Accelerating Your Success, with John Bowen of CEG WorldwideSHOW NOTES John Bowen, a lifelong entrepreneur, is a coach for financial advisors and a matchmaker for successful families in finding the right financial advisor to help them make smart decisions about their money. John is the CEO of CEG Worldwide, a firm dedicated to helping financial advisors transform their practices into simple, elegant wealth management businesses that serve their clients well and create value. Financial advisors engage CEG to enhance their client impact, increase net income and economic value and improve quality of life for all stakeholders. John is also t...2017-09-1351 min
StrategyCastEpisode 66: Closing the Achievement Gap, with Lori Canova of "I Have a Dream" Foundation of Boulder CountySHOW NOTES Lori Canova has been the President and Chief Executive Officer of the "I Have a Dream" Foundation of Boulder County since 1997. Under her leadership, the organization has grown from two Dreamer cohorts to 17, serving over 1,000 students and their families in four communities (Boulder, Lafayette, Longmont and Carbon Valley) within two of the largest school districts in Colorado (Boulder Valley and St. Vrain Valley.) Lori helped start the local Mentors Matter group which focuses on recruitment of mentors, especially mentors of color. She also helped launch a county-wide collaborative school supply drive, Crayons to C...2017-05-3140 min