Shows
Over The Bull#12 - Marketing in Its Death Throes: AI Isn’t Playing by the Old RulesSend us a textIn this episode of Over The Bull, Ken Carroll explores the unraveling of once-trusted marketing tactics in the face of AI-powered search. From low-domain microsites to landing-page hacks and pay-per-click crutches, strategies that used to dominate are now in their death throes.AI isn’t just disrupting the game—it’s rewriting the rules. Ken explains how large language models are bypassing gimmicks and favoring content from credible, well-cited sources. If your strategy relies on throwing ad dollars at thin content, it’s time to reassess.You’ll learn what actua...2025-06-0425 minOver The Bull#11 - The Four Horsemen of Marketing: What’s Really Wrecking Your CampaignsSend us a textWhat if the biggest threats to your marketing success aren’t your competitors — but your own habits?In this episode of Over The Bull, host Ken Carroll breaks down the Four Horsemen of Marketing: Panic, Ego, Indecision, and Tech Obsession. These aren’t just abstract concepts — they’re the real-world behaviors that quietly derail campaigns, exhaust budgets, and leave business owners wondering why “nothing seems to work.”From impulsive ad buys to overcomplicated tech stacks, Ken shares the signs to watch for and how to steer clear. Whether you’re launching you...2025-05-2837 minOver The Bull#10 - Market Share Is War: KPI's Are Your AmmunitionSend us a textIn this high-impact episode of Over The Bull, Ken breaks down how top-performing businesses use KPIs not just to measure progress—but to win territory. Inspired by a New York-based private equity group acquiring multiple companies, we explore how strategic awareness campaigns paired with smart conversion tracking become the ultimate arsenal in the fight for market dominance. If you’re only measuring phone calls, you’re fighting half the battle.Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.2025-05-1436 minOver The Bull#9 - The Wild Wild West of Branding (Micro-Podcast)Send us a textIn this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get lost in the dust.Ken breaks down why consistency matters more than ever, how quick-reference style guides can save a project from creative drift, and why working with a professional isn’t just about polish—it’s about control.You’ll also hear a colorful analogy: sure, a great artist can m...2025-05-0706 minOver The Bull#8 - Paying a Premium for an Illusion (Micro-Podcast)Send us a textPaying a Premium for an Illusion: In this episode, we pull back the curtain on an agency we vetted during a client review process—one that promised white-glove service but was, in reality, reselling a cookie-cutter platform with massive markups.We explore how agencies like this thrive by banking on a client’s lack of technical insight, and how their tactics—fancy dashboards, inflated fees, and vague service descriptions—create an illusion of value. If you’re a business owner who’s ever wondered what you’re really paying for, this episode will h...2025-04-3009 minOver The Bull#7 - The AI Content Cancer That's Killing Your BusinessSend us a textIn this episode of Over The Bull, we pull back the curtain on the AI-generated content boom—and the hidden dangers behind it. From lifeless language to content “inbreeding,” we break down how agencies are quietly replacing human creativity with algorithms, and why it’s eroding trust, killing brand authority, and flushing your E-E-A-T score down the drain.Plus: how to spot the red flags, what the “Habsburg Theory” has to do with bad blog posts, and how to use AI the right way—without losing your voice or your credibility.Over The...2025-04-2343 minOver The Bull#6 - Tough Talk: Drop the 20% That's Draining YouSend us a textSome clients aren’t just demanding—they’re draining. In this episode of Over The Bull, Ken Carroll breaks down how just 20% of your clients can cause 80% of your stress, and why holding onto them (especially during slow seasons) might be costing you more than you think.We’ll cover:•Red flags that signal a client needs to go•Why “being nice” can ruin your business•The real ROI of letting go•How to free up space for better clients and better workIf you’ve ever kept a client...2025-04-1644 minOver The Bull#5 - Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.)Send us a textIn this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms.This isn’t a success story (yet). It’s a behind-the-scenes look at the real questions, trade-offs, and strategy conversations that happen when a business wants to grow but needs to do it wisely.From evaluating the market and setting priorities to juggling a budget and avoiding common traps, this episode is ideal fo...2025-04-0950 minOver The Bull#4 - Selling Emotion - The Triggers Marketers Use (and Abuse)Send us a textBehind every marketing campaign is a psychological lever. Fear, pride, trust, guilt, envy—these emotional triggers influence the way people think, click, and buy. But where’s the line between persuasion and manipulation?In this episode of Over The Bull, host Ken Carroll breaks down the emotional triggers that drive modern marketing. From classic examples like Edward Bernays’ “Torches of Freedom” campaign to everyday brand tactics used by tech, fitness, and nonprofits, this episode pulls back the curtain on how emotions are engineered into strategy.We talk about: • ...2025-04-0245 minOver The Bull#3 - How to Spot Real Design Talent (And Avoid Template Traps) - feat. Brendan FurnishSend us a textIn a world where everyone calls themselves a creative, how can business owners tell who’s legit—and who’s just selling templates in disguise?In this episode of Over The Bull, we sit down with a 30-year design veteran to talk about what separates real creative work from the cookie-cutter designs flooding the market. We cover what happens when businesses undervalue originality, the hidden cost of hiring the wrong designer, and how to qualify creative partners—even if you don’t know anything about design yourself.With Google attributin...2025-03-2656 minOver The Bull#2 - The Biggest Marketing MisconceptionsSend us a textThink you just need a website and customers will magically show up? Believe that SEO is a one-and-done task? You’re not alone—but these are just some of the biggest misconceptions businesses have about online marketing.In this episode of Over The Bull, we’re cutting through the nonsense and breaking down the most common marketing myths that are costing businesses time, money, and leads. From social media and Google Ads to SEO and content strategy, we’ll unpack why these misunderstandings exist and what to do inste...2025-03-1946 minOver The Bull#1 - The Client We Had To FireSend us a textSometimes, the best business decision is saying goodbye. In this episode, we tell the story of a client who made work unbearable, why we had to cut ties, and what every business owner should learn about spotting red flags early. To learn more about Integris Design, visit https://integrisdesign.comOver The Bull is brought to you by IntegrisDesign.com. All rights reserved.2025-03-1243 min
Wealth ActuallyEP-122 PRIVATE JETS w/ AVIATION EXPERT, DAVID CLARKPrivate Jets are on the minds of all successful people.
The time savings, security, convenience and prestige appeal to the everyone.
However private aviation is so much more. It can be complicated and it’s definitely expensive.
To help us survey the issues around flying private, I spoke with DAVID CLARK.
David has developed expertise from over 30 years in the private aviation industry through several key roles working with international corporations and Family Offices.
He is the Principal of the Integris Aviation Consultancy
Fluent in Portuguese and English, he divides his time between North and South America working with Family Of...2022-10-0330 min
Intermix with IntegrisSalesforce Implementation & SolutionsIn this episode, our guest is Sharif Shaalan, Founder & CEO of Agile Cloud Consulting LLC. Sharif talks with Anthony about how to utilize and integrate Salesforce, as well as his company's unique way of marketing. https://www.linkedin.com/in/sshaalan/ https://agilecloudconsulting.com/ 2021-05-2120 min
Intermix with IntegrisThe New Phish: Corporate Identity Theft Through Your WebsiteIn this episode, our guest is Lori Hager, Counsel at Myers Wolin LLC. Lori talks with us about the dangers of phishing emails, what tactics hackers use to steal information, and what your company can do in response to this. https://www.linkedin.com/in/loriphager/ https://www.myerswolin.com/ 2021-04-2331 min
Intermix with IntegrisNavigating The Dynamics Of Your Family Owned BusinessIn this episode, our guest is Hal Levenson, Founder & Chief Visionary Officer at Trilogy Partners, LLC. Hal talks with us about what goes into managing family-owned businesses, making generational transitions, and achieving future goals. https://www.linkedin.com/in/hallevenson/ https://gettrilogypartners.com/2020-11-2530 min
Intermix with IntegrisVirtual Innovation & Adapting To The New NormalIn this episode, our guest is Lisa Kent, President & Founder of The Luminations Group, LLC. Lisa breaks down how their company has explored the best ways to be innovative & collaborate virtually, and how others can do the same. https://luminationsgroup.com/ https://www.linkedin.com/in/lisabkent/ 2020-11-2030 min
Dare to Know: Interviews with Quality and Reliability Thought Leaders | Hosted by Tim RodgersDTK Doug Lehr Business LeaderDoug Lehr Business Leader
Tim interviews Doug about new product development, risk mitigation or avoidance vs. the cost of an uncertain future event, and successful FMEAs.
Doug Lehr is the Founder and Principal of Integris Technology Services LLC. He has over 41 years of experience in the development of downhole tools for oil and gas wells and has built a track record of success in technical management, innovation, and industry leadership.
In this episode, Tim and Doug discuss:
Advice Doug would give to reliability engineers who participate in new product development.
When...2020-10-2800 min
Intermix with IntegrisTransforming Data Into DirectionIn this episode, our guest is Esther Poulsen, Founder and CEO of Raare Solutions LLC. Esther talks with us about how her company assists its customers with making the most out of their marketing platforms and how to use the data to make progress. https://raaresolutions.com/2020-10-0229 min
Intermix with IntegrisThe Customer Experience JourneyIn this episode, our guest is Jason Friedman, CEO of CXFormula, LLC. Jason breaks down exactly what the customer experience is and what steps businesses can take to ensure that this journey is unique. https://www.cxformula.com/ https://www.linkedin.com/in/jasondfriedman/2020-09-0429 min
Intermix with IntegrisLife Lessons From Kenny TedfordIn this episode, we are once again joined by Paul Smith, bestselling author, storytelling coach, and Managing Director at Story Makers, LLC. Paul talks to us how about his book: "Four Days with Kenny Tedford", how the two of them met, and what he was able to learn from Kenny's many life experiences. Books: Four Days with Kenny Tedford The 10 Stories Great Leaders Tell Lead with a Story Sell with a Story Parenting with a Story Podcasts: Lead with a Story...2020-01-0822 min
Intermix with IntegrisBusiness StorytellingIn this episode, our guest is Paul Smith, bestselling author, storytelling coach, and Managing Director at Story Makers, LLC. Paul explains how businesses can craft different stories to effectively reach their audience and stand out from their competitors. Books: The 10 Stories Great Leaders Tell Four Days with Kenny Tedford Lead with a Story Sell with a Story Parenting with a Story Podcasts: Lead with a Story Podcast Parenting with a Story Podcast Sell with a Story Podcast2020-01-0230 min