Shows
Brand IntelligenceCrafting a Winning Brand for a Residential CommunityIn this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerton residential community in Melbourne. With a rich history dating back to 1932, AV Jennings has long been a cornerstone of Australia’s property development landscape - but standing out in a crowded market takes more than just legacy.
Vinay shares how his team drew inspiration from Somerton’s equine roots to create a bold, distinctive identity that resonates with modern homebuyers. From navigating local competition to balancing heritage with forward-thinking desi...2025-07-1524 min
Brand IntelligenceHow AI is Reshaping Marketing and ComplianceMarketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up?
In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cover what marketing leaders need to know now. We’ll also break down the key differences between Generative AI and Deterministic AI, and what each means for compliance wo...2025-07-0745 min
eGPlearning PodblastModel ICBs and the value of a GP by the BMA and moreContact us and share your opinionJoin Andy and Gandhi as they review the latest updates in General Practice, including Model ICBs, the BMA Value of a GP and some cool tech news. PCIT details: https://bit.ly/pcit2025Find out more from our episode sponsor Primary Care IT: https://bit.ly/pcit2025BMA Value of a GP: https://cdn.intelligencebank.com/eu/s...Surgery Intellect by Tortus and Xon : https://www.digitalhealth.net/2025/05...Neighbourhood Health in London: Boost your triage skills with our dynamic 5-session live...2025-05-151h 32
Brand IntelligenceCompliance in ChaosFast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise. Together, they break down how political posturing, shifting enforcement priorities, and real regulatory threats are shaping the landscape for U.S. compliance leaders.
You’ll hear insights on whether compliance budgets and headcounts are at risk, if regulatory enforc...2025-05-0945 min
Brand IntelligenceAn Award-Winning Brand RefreshIn this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most str...2025-03-1322 min
Brand IntelligenceTransforming PerceptionsIn this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah’s largest, multifaceted university.Join us as we uncover how UVU’s team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across variou...2025-02-1938 min
Brand IntelligenceChanging the Narrative on InsuranceIn this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi Bartolillo, Head of Marketing and Brand at Helia, for an in-depth conversation about Helia’s innovative campaign to reshape the perception of lender’s mortgage insurance (LMI). Helia recently won the Brandie Award for the best brand campaign in the insurance sector, and Dimi shares the story behind this success.Tune in as Dimi discusses how Helia tackled the complex narrative around mortgage insurance, making it approachable and impactful through real-life stories, data-driven storytelling, and a commitment to financial well-being. This episode expl...2025-01-0823 min
Brand IntelligenceHow to Rebrand After an AcquisitionWhat does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global brand, earning recognition with a Brandie Award in the minerals and natural resources sector.Leanne shares insights into the creative process behind the rebrand, including the choice of a bold orange color palette and mining-related motifs that reflect Wy...2024-10-2429 min
Brand IntelligenceMarketing Leaders Reveal Their Walkout SongsOn The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?"In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforgettable tracks. Listen as some of Marketing’s brightest minds reveal their songs and why they are so significant. Spoiler alert: some of the surprising picks include Weezer’s “Hash Pip...2024-10-0808 min
Brand IntelligenceAI, Creativity and the Future of Brand MarketingHow can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in ma...2024-10-0130 min
Brand IntelligenceThe Role of Thought Leadership in Brand PositioningHow can a thought leadership program help launch an award-winning book and podcast, help define brand positioning and influence revenue? In this episode of the Brand Intelligence Podcast, William Tyree, CMO of IntelligenceBank, sits down with Alex Lamascus, Director of Thought Leadership at Workato to talk about their recent brand campaign that won them a IntelligenceBank 2024 Brandie Award. Alex dives deep into “The New Automation Mindset” and talks about how impactful the program has been. The integrated launch campaign, which included social media, PR, sales enablement, webinars, bespoke events, and even a podcast, played a cruc...2024-09-0447 min
Brand IntelligenceAI-Powered ComplianceStill doing manual marketing compliance reviews? You won’t be after hearing how compliance teams are using AI to get the work done 30x faster. will IntelligenceBank's acquisition of Red Marker revolutionize AI content compliance for regulated industries?In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and Mark Wood, General Manager of Growth at Red Marker to explore the synergies between the two companies and how their combined capabilities will provide unparalleled compliance checking solutions for regulated industries.We'll discuss the growing importance of...2024-08-0831 min
Brand IntelligenceMarTech Stack ConsolidationIs less truly more when it comes to your MarTech stack? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank, as they reveal how a consolidated MarTech stack can lead to significant productivity gains and enhanced brand compliance. They dive into real-life examples and discuss the importance of a unified platform for content collaboration, reviews, and distribution. Whether you're a marketing leader seeking to boost your team's efficiency or interested in the latest marketing technology trends, this episode offers valuable insightsIf...2024-07-2321 min
Brand IntelligenceMastering Dynamic Web Development with Josh KoenigEver wondered how professional web teams can navigate the ever-changing digital landscape with finesse? Join us in this thought-provoking podcast episode as Josh Koenig, Co-Founder & Chief Strategy Officer of Pantheon, delves into the strategies and mindsets that can elevate web development practices. From challenging the notion of static platforms to exploring the transformative potential of AI, Josh offers invaluable insights for optimizing workflows, enhancing user experiences, and driving digital innovation. Tune in to discover how to stay ahead in the dynamic world of web development.If you’re a CMO or brand manager looking to...2024-06-2743 min
Brand IntelligenceContent Marketing Trends ReportWhat are winning marketing teams doing now and where are they headed ? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank as they discuss IntelligecenBank’s new Content Marketing Trends Report. The report and the conversation covers topics surrounding utilizing AI in marketing to increase efficiency, demand for video, general content creation trends, marketing budget trends and more. We also dive deep into why “brand is king” and why your brand is more than the sum of its parts.This conversation gives a fant...2024-05-3032 min
Brand IntelligenceDon't Gamble with Marketing Compliance with Chris YatesHow do you leverage technology to help streamline marketing compliance in one of the most regulated industries? In this episode of the Brand Intelligence Podcast, host William Tyree, CMO of IntelligenceBank sits down with Chris Yates, head of Marketing Operations at Tabcorp to uncover how Tabcorp leverages technology to automate creative approvals, streamline processes, and accelerate speed to market while ensuring regulatory compliance across multiple jurisdictions. Tune in to learn about the power of personalized marketing and the role of AI in enhancing customer experiences while maintaining responsible gambling practices.From navigating regulatory complexities...2024-05-1622 min
Defying Gravity with Helen SounessTessa Court, Founder and CEO of IntelligenceBank with Helen SounessThe full Defying Gravity interview with the wonderful Tessa Herd Court, founder and CEO of IntelligenceBank, global SaaS company founded in Melbourne. Her reflections on growing her company from some Powerpoint slide ideas she tested on her fellow CMO friends to more than 800k users across 55 countries. How did she do it? The magic of delegation, orchestrating the dream team and developing a stomach of steel!2024-05-1418 min
Defying Gravity with Helen SounessTessa Court, Founder and CEO of IntelligenceBank with Helen SounessThe full Defying Gravity interview with the wonderful Tessa Herd Court, founder and CEO of IntelligenceBank, global SaaS company founded in Melbourne. Her reflections on growing her company from some Powerpoint slide ideas she tested on her fellow CMO friends to more than 800k users across 55 countries. How did she do it? The magic of delegation, orchestrating the dream team and developing a stomach of steel!2024-04-1319 min
Brand IntelligenceUnleashing the power of brand marketing with Paul SiedleHow does one of Australia’s largest banks make the most out of their brand and brand assets? In this episode, Paul Siedle, Head of Brand Identity at ANZ, talks about their open door policy when it comes to their brand, allowing all of their 60,000+ employees to access their brand assets via their IntelligenceBank BrandHub platform, in order to “make it easy to do the right thing” when it comes to creating and using their brand assets.This conversation dives deeper into brand management as Paul explains how ANZ teaches new employees by explaining the background and goal a...2024-04-0320 min
Brand IntelligenceCreativity in healthcare marketing with Euan FergusonWhat does high-impact marketing look like in one of the world’s most highly regulated industries? In this episode of the Brand Intelligence podcast, our host William Tyree, CMO of IntelligenceBank, sits down with Euan Ferguson, Marketing Operations & Planning for Medibank, as he shares insights into his role in marketing operations, highlighting the importance of making it easier for marketers to focus on creativity by removing barriers and ensuring compliance. The conversation touches on the role of the compliance team, collaboration with legal, clinical, and product teams, and the overall focus on customer experience.Discover the unique as...2024-03-1133 min
Pipeline VisionariesBe the Easiest Company to Buy FromThis episode features an interview with William Tyree, CMO at IntelligenceBank, a platform that helps marketing teams get brand and legal approved content out the door faster. In this episode, William discusses his focus on being the easiest company to buy from, the importance of empathizing with buyers, and how customer buying behavior has changed over time. Key Takeaways:Buyers have a hard job and marketers need to prioritize making their company easy to buy from.Product marketing needs to be about empathizing with buyers, not just pitching the good things about your product....2024-02-0643 min
The Queensland Rail History PodcastEpisode 16 - Rail MotorsChristmas time and the school holidays would bring back memories of long train journeys to far flung parts of Queensland, for many people. The link between country and regional towns, and the smaller townships, was the railmotor. For many decades in Queensland, the small red painted 45 horsepower AEC motors (based on a London bus design), ‘red rattlers’, or the later incarnations of the ‘Tin Hares’, through to the streamlined 2000 class ‘Silver Bullets’ provided an important connection for many Queenslanders to the railway townships. School children made their journey to school on the ‘RMs’, special stops in regional towns were made for intendi...2023-12-2758 min
Brand IntelligenceCutting through the noise with Ian FaisonHow can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with.This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to...2023-12-2038 min
Brand IntelligenceUnderstanding Employer Branding with Ashley HerdWhat does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it. Ashley also sheds light on why internal employee happiness can make a marketable difference in the way your company is perceived to the outside world. This episode is full of facts and advice that every manager and brand owner should know, and will change the way you look at employee relationships...2023-12-1426 min
Brand IntelligenceThe importance of DAM, Metadata and AI with John HorodyskiIf you have ever wondered what a winning metadata strategy looks like, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with Tessa Court and William Tyree through the in’s and out’s of metadata. John takes us on a deep dive into the world of metadata, the unsung hero of content organization. He highlights how the proper application of metadata can significantly enhance accessibility, searchability, and overall workflow efficiency when dealing with digital assets. John demystifies how metadata can revolutionize the way we catalog, find, and utilize our digital resources. Tune in as J...2023-11-1440 min
Brand IntelligenceBranding what you can’t see with Tom KehoeWhat’s brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar’s Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won't want to miss a moment of it. As a bonus, listen as Tom reveals how he uses IntelligenceBank to conquer the intricacies and legalities of marketing compliance in a hi...2023-10-0732 min
Brand IntelligenceAg Marketing & Branding with Georgia BeattieMarketing strategies and challenges in the highly competitive (and highly-regulated) food and commodities industry are revealed as IntelligenceBank CEO Tessa Court discovers the amazing go-to-market journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon. Georgia discusses how she began her journey at age 28 exporting wine to China, and how that evolved into her most current ventures in the world of agriculture and mushroom farming. This conversation will uncover some amazing nuggets of information around how to brand and market in her highly competitive space. Georgia also goes over how IntelligenceBank has helped her marketing strategy and efforts...2023-09-2632 min
Brand IntelligenceThe Power of Sports Marketing with Lani EvansMarketers, don’t miss this episode of Brand Intelligence as IntelligenceBank CEO Tessa Court and Lani Evans chat about what it’s like to land your dream job in sports marketing, which for Lani has come in the form of F1’s Australian Grand Prix. Join Lani and Tessa as they talk about why they like hiring marketers from the agency world, F1 brand management, brand strategy, creative ways to use social media, how to earn customer loyalty and much more. Lani also discusses how she uses IntelligenceBank to maintain brand compliance and improve productivity.If you’re a CMO...2023-09-2237 min
Sayers Conversaytions with Russel HowcroftEpisode 36: The Innovators Special Edition - Tessa Court, IntelligenceBankFor Episode 36 of Sayers Conversaytions, our, “The Innovators” series continues with Tessa Court, Founder and CEO of IntelligenceBank. IntelligenceBank is Australia's leading digital asset management and marketing operations software platform, helping big brands produce brand and legal approved content, faster. Russel Howcroft joins Tessa for a chat about her impressive career within the world of global advertising, her interest in “the intersection between business and creativity”, how advertising has changed over the years along with the ongoing impacts of AI, and finally, tips on how to hold onto creativity and understanding how to apply that to your bus2023-06-0238 min
Norwex® Learning NetworkGoing Beyond Your Family and Friends with the BFF ListJoin us as we go beyond our family and friends with SESL Melissa Beard. Melissa shares tips for sharing Norwex with those contacts on your BFF List.
Looking for the BFF List? Check it out here!
https://cdn.intelligencebank.com/us/share/EPnB/k7A3p/k4vJR/original/BFF+Wordcloud+-+US+CDN2022-11-0117 min
Strivin & ThrivinMoving from TA to P&C - Ep3. Rebecca PowellRebecca Powell was made redundant from her TA role early on in the pandemic. But, before you could say ‘toilet paper shortage’, she’d donned a mask and jumped into the people & culture world.
After getting a taste for P&C at Payright, she then moved to IntelligenceBank, where she now heads up People & Culture.
Rebecca agreed to chat with us for our Moving from Talent Acquisition to People & Culture podcast (she’s generous; we’re persistent) and we’re so glad she did.
She gave us all the juice: what it’s like moving fr...2022-09-2524 min
Evolution Exchange AustraliaEvo #35 - The Skills V Culture Balance For Scaling Tech TeamsMatt Woodard - Head of Talent @ Slalom
Richard Shields - Executive Recruiter @ Crypto.com
Rebecca Powell - People & Culture Director @ IntelligenceBank
Angela Palahinjak - People & Culture Lead @ 460degrees2022-06-0253 minNorwex® Learning NetworkWhy Norwex Skin Care!Craving more information on the Norwex skin care lines? You're in the right place!
On this episode we sit down with Director of Product Development, Christine Lee. Christine breaks down our no-no list, Timeless vs. Lysere, and what it is that makes Norwex so great!
Be sure to keep your eyes peeled for Part Two - coming soon!
No-No List: https://theresource.norwex.com/wp-content/assets/pdfs/Norwex_No-No_List_US_CDN.pdf
Skin Care Regimen Steps: https://cdn.intelligencebank.com/us/share/EPnB/ZBalN/XoyY9/original/Lysere+Skin+Care+Regimen+-+ENG2022-05-0129 min
Strivin & ThrivinStrivin & Thrivin Ep27. Rebecca Powell - People and Culture DirectorThis week on Strivin & Thrivin, we speak with Rebecca Powell, People and Culture Director.
Rebecca is a hands-on People and Culture Director with experience spanning from working in Australia’s biggest corporate bookmaker, SportsBet, to start-up companies. Discussing the unexpected twists and turns of her career journey, Rebecca reveals the lessons she has learnt and how she has evolved as a leader.
Rebecca career journey started when she joined SportsBet in 2014. Despite its magnitude, she believes that the constant innovation, change and growth gave SportsBet a start-up feel that she enjoyed. From here she transitioned to...2021-11-2424 min
Making Sense of Martech#013 | Creativity and process in marketingIn this episode, I’m joined by Tessa Court, the CEO of IntelligenceBank, a business process software company servicing marketers across more than 55 countries. Intelligence bank was recently featured in TMW for a research piece on the state of content regulation and the concept of Design and Distribution Obligations.
Intelligence Bank is an interesting software company in that it offers a way for marketers to manage all of the complexities of marketing, across digital asset management, aligning teams on brand, organizing resources, and streamlining business processes. Not many companies share this unique space - building technologies that add...2021-10-2458 min
Strivin & ThrivinStrivin & Thrivin Ep25. Rebecca Powell - People and Culture DirectorThis week on Strivin & Thrivin, we speak with Rebecca Powell, People and Culture Director at IntelligenceBank.
Rebecca is a hands-on People and Culture Director with experience spanning from working in Australia’s biggest corporate bookmaker, SportsBet, to start-up companies. Discussing the unexpected twists and turns of her career journey, Rebecca reveals the lessons she has learnt and how she has evolved as a leader.
Rebecca career journey started when she joined SportsBet in 2014. Despite its magnitude, she believes that the constant innovation, change and growth gave SportsBet a start-up feel that she enjoyed. From he...2021-09-0118 min
Open the Pod Bay DoorsOTPBD News Special - 9th August 2021Welcome to another edition of the OTPBD News Special, our fortnightly series which analyses the news that matters for Australian and Kiwi startups.Meet this week's panel...Tessa Court, IntelligenceBankDanny Gilligan, ReinventureKevin Jochelson, The Tech RooportTopics we discuss:The discussion kicks off with the biggest headline of the fortnight: Square's $39 billion acquisition of AfterPay. The panel dives into the implications of the deal for the BNPL sector, and banking in general. We also discuss the new innovation hub opening up in the new Salesforce Tower in Sydney, Australia's first crypto credit card from CoinJar, the new $270 million...2021-08-0959 min
The Corporate Escapee54. Growing Beyond Your Network With IntelligenceBank’s Tessa Court
Entrepreneurs are always told that the best way to start a business is to solve a problem. Scaling the business to grow beyond the network you have is a different problem. Relying solely on the people you know won’t get you to your goals. But there is no shortage of successful businesses we can take inspiration from. Today, we have IntelligenceBank CEO, Tessa Court. We talk about how she scaled her business beyond her network, doing it profitably, how she priced her offering, adding credibility through big logos or brands, and so much more....2020-06-0937 min
Talking Business with Alan KohlerTessa Court CEO & Co-Founder of IntelligenceBankTessa is the Founder and CEO of award-winning SaaS company IntelligenceBank, a business process management business that helps companies reduce their risk and manage compliance. As a former marketer herself, Tessa sought to create an easy to use platform for marketing teams that would enable them to meet the growing pressures of churning out assets fast while being compliant due to the increasing scrutiny of regulators – resulting in the launch of Melbourne startup IntelligenceBank in 2010. Tessa discusses: The story and purpose behind IntelligenceBank. Fostering a positive workspace for women in tech where she has a 46% female dev ops te...2020-01-3110 minThe Corporate Escapee11. Transition from Start-up to High Velocity Growth w/CEO Tessa Herd-Court
On this episode, we welcome Tessa Herd-Court to the program. Tessa Herd-Court is the CEO and co-founder of IntelligenceBank, a smart content management platform that helps businesses streamline processes and put governance around digital content. IntelligenceBank is headquartered in Melbourne, Australia, with offices in the US and Canada. In 2013, IntelligenceBank was named a Deloitte Asia Fast500 winner and Tessa was named as a finalist in the NAB Women’s Agenda Entrepreneur of the Year Awards. IntelligenceBank Overview: https://www.youtube.com/watch?v=SLYvrwegGWE Website: https://www.intelligencebank.com/ Linked...2019-08-1342 min