Shows
GOALBUSTERS - Productivity TipsFind Out if a Podcast Will Work for Your Business in just 7 minutes with Megan DoughertyPodcast strategist Megan Dougherty explains how to decide if podcasting will genuinely benefit your business. Learn to define value, cut low-impact work, and align your show with your goals. Plus, access her free tool to determine whether a podcast is worth your time and resources. https://getresultsology.com/podcast/megan_dougherty/
2025-09-2413 min
The Business Podcast SpotlightWhat Are Your Podcast Tentpoles?How do you make a podcast work as a real content engine for your business and still keep it fun enough that you don’t burn out?
That’s what Mike Montague, founder of Avenue9 and host of the Human-First AI Marketing Podcast, is figuring out (spoiler: he’s got a really smart system for it) on this episode of the Business Podcast Spotlight.
Full Episode: https://onestonecreative.net/what-are-your-podcast-tentpoles/
Mike Montague on: Avenue9 | Human-First AI Marketing Podcast | LinkedIn
Megan Dougherty on: One Stone Creative | LinkedIn
Apply to be a Guest...
2025-09-1827 min
The Business Podcast SpotlightThat Interview Sucked. Now What?What do you do when you record an interview and it just… sucks?
Every podcaster will have one of those conversations that feels awkward, frustrating, or completely unusable. In this episode of The Business Podcast Spotlight, Megan shares what to do when an interview goes off the rails, how to decide if it’s worth salvaging, and what you can put in place to make sure future guests come prepared.
Full show notes: https://onestonecreative.net/that-interview-sucked-now-what/
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprint...
2025-08-2810 min
Rocky Mountain Marketing- Digital Marketing for EntrepreneursPodcast Blueprints that Drive Business with Megan DoughertyStarting a podcast is easy—but building one that shortens your sales cycle, drives high-ticket leads, and supports your business? That’s a different game.In this episode, Katie sits down with Megan Dougherty of One Stone Creative to unpack the business strategy behind podcasting. They dive into podcast value math, why most shows fail to convert, and how to create episodes that become evergreen sales tools.What You’ll Learn:How to design a podcast that fits your business goalsWhy 12-15 focused episodes might be more powerful than 100 inconsistent onesThe real KPIs t...
2025-08-2623 min
Intelligent ThinkEpisode 11: Megan Dougherty on the art (and business) of podcastingWelcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity chats with Megan Dougherty, the co-founder of One Stone Creative, a podcast production agency specializing in white-label podcast production and network development. We cover:* How you can decide whether a podcast is the right move for your thought leadership* How podcasts act as a thinking tool to evolve your ideas or build on your expertise (an...
2025-07-2948 min
The Sales Ninja Show PodcastHow to Use Podcasts to Drive Sales: Insights from Megan DoughertyIn this episode, we dive into the world of podcasting and its potential to elevate your business with Megan Dougherty, co-founder of One Stone Creative. Megan shares her journey from working in digital marketing to co-founding a podcast production agency that helps businesses grow through podcasting. She reveals how strategic podcasting can support content marketing, build authority, and shorten sales cycles. If you’ve been considering starting a podcast to boost your business or want to optimize your current podcast, Megan offers practical insights on how to make podcasting an invaluable part of your marketing strategy.Key To...
2025-06-2851 min
The Business Podcast SpotlightPodcast SEO: Best Practices and Tips from Danielle Desir CorbettWant your podcast to show up in search results — not just for listeners, but for Google and AI tools too?
In this summer replay, I (hi, Megan here!) revisit one of my favorite conversations. It’s about podcast SEO with Danielle Desir Corbett. It’s full of clear, actionable strategies to help more people find your show and keep discovering it long after it’s published.
Read Full Show Notes:
https://onestonecreative.net/podcast-seo-best-practices-and-tips
Danielle Desir Corbett on: Website | X (Twitter) | LinkedIn
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
2025-06-1327 min
The Jill Lublin ShowMegan Dougherty | Jill Lublin ShowBioMegan Dougherty is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. In 2017, she co-founded [One Stone Creative](https://onestonecreative.net) a podcast production agency specializing in white-label podcast production and network development.In 2020 One Stone Creative developed the Business Podcast Blueprints, to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. Megan is...
2025-06-0509 min
The Business Podcast SpotlightThe Formula for Profitable PodcastsWhat if your podcast could actually prove its value to your business — and help you make decisions based on real data, not vibes?
I (hi, Megan here!) walk through a simple, powerful idea called Podcast Value Math — a way to figure out what your podcast is doing for your business, what parts of it are making that happen, and how to get more of the good stuff.
Read Full Show Notes:
https://onestonecreative.net/the-formula-for-profitable-podcasts
Podcasting for Business book: https://podcastingforbusiness.com/
Business Podcast Blueprints Action Plan: https://onestonecreative.net/action
Apply to...
2025-06-0510 min
The Business Podcast SpotlightIntroducing The Business Podcast SpotlightHow are business owners making a profit from their podcasts?A whole lot of ways- and on the Business Podcast Spotlight - we're exploring them - and making them work even better.The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a podcast production agency that has been producing profitable podcasts since 2017. She is the author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference in Your Company.
2025-03-0706 min
The Everyday Trainer PodcastBetter Food, Happier Dogs: A Conversation on Pet Nutrition with Megan from Pet Power StudioWelcome back ya'll. In this episode, we dive into the transformative world of dog nutrition with Megan from Pet Power Studio. Discover how proper nourishment can revolutionize the life of your beloved pet from overcoming behavioral challenges to enhancing their overall quality of life. Together, we explore the pitfalls of traditional kibble diets and unveil the powerful, positive changes that raw and fresh feeding can trigger.Megan’s heartfelt narrative begins with her experience raising Diesel, a once-troubled dog who became a beacon of insight into the world of canine behavior and nutrition. She illustrates the framework of...
2025-02-281h 06
Career Can DoPodcasting for Business with Megan DoughertyHave you ever considered creating a podcast to achieve your goals? What if your podcast could do more than just entertain—what if it could become a powerful tool to grow your business and establish your authority in your industry? In this episode of Career Can Do, Mary Ann Faremouth welcomes Megan Dougherty, co-founder of One Stone Creative, to explore the dynamic world of podcasting and how professionals can leverage it to build authority, engage their audience, and grow their business. Megan, a podcasting expert with years of experience, shares invaluable insights on how to strategically approach podcasting for ma...
2025-01-3116 min
The Company ShowNew Podcast Data Just Dropped!It’s my favorite time of year.I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report.This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podcasting as a business owner....
2024-10-3108 min
The Company ShowFeed Drop: The Essential Role of Podcasting in Business Growth - Podcasting for Business - The BookWelcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we ex...
2024-09-1016 min
The Company ShowFeed Drop: Elevating Your Business Podcast - Podcasting for Business: The BookWelcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we ex...
2024-09-0815 min
The Company ShowFeed Drop: Combining Blueprints and Metrics in Podcasting - Podcasting for Business: The BookWelcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we ex...
2024-09-0719 min
The Company ShowFeed Drop: Metrics that Matter Part 3 - Podcasting for Business - The BookWelcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we ex...
2024-09-0619 min
The Creative ImpostorMake friends with your data with Megan Dougherty, Podcasting for BusinessHave you ever heard someone tell you, "You have to show your work!" If that brings you back to high school math class... SAME. Well this episode isn't about math, unless you count "podcast value math!" Megan Dougherty is show the work for me on what I've known for a while but couldn't quite put into words... there is NOT one podcast strategy to rule them all! In fact, she wrote the book on it. And I can't stop talking about it. Now whether you're a podcaster, a creative business owner, a content...
2024-09-0654 min
The Company ShowFeed Drop: Metrics that Matter Part 2 - Podcasting for Business: The BookWelcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we ex...
2024-09-0519 min
The Company ShowFeed Drop: Metrics That Matter Part 1 - Podcasting for Business: The BookWelcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we ex...
2024-09-0417 min
The Company ShowFeed Drop: From Data to Decisions - Podcasting for Business: The BookWelcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business—The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we ex...
2024-09-0310 min
The Company ShowFeed Drop: Choosing Your Strategic Focus - Podcasting for Business: The BookWelcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we ex...
2024-09-0213 min
The Company ShowFeed Drop: Discover the Secrets to Podcasting Success - Podcasting for Business - The BookWelcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which is the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explo...
2024-09-0112 min
The Remote CEO Show642: Podcast Profitability Secrets with Megan DoughertyIn this episode of the Remote CEO Show, I had the pleasure to interview,Megan Dougherty. Megan is a digital marketing strategist with a background in online business development. She co-founded One Stone Creative, a podcast production agency specializing in leveraging podcasts as marketing channels and developed the Business Podcast Blueprints, a method to accurately track business outcomes back to the company show. She is also the creator of the Podcasting for Business Conference.
2024-08-2917 min
Marketing, Media & MoneySuccess Beyond Downloads: Creating a Podcast That Makes a Bottom-Line Difference in Your Business with Megan DoughertyImagine a world where your podcast isn't just a vanity metric, but a powerhouse driving real business growth. It's time to uncover the unexpected truth behind podcasting for business with guest expert Megan Dougherty.Tune into another insightful episode with our host, Patty Farmer, and guest, Megan Dougherty as they dive deep into the world of podcasting as a powerful tool for business growth and unpack the critical components of creating a podcast that goes beyond vanity metrics to drive real business impact.Megan shares invaluable insights into aligning podcast goals with specific business objectives...
2024-08-2749 min
The Company ShowPodcast Value Math with Megan DoughertyI’ve been looking forward to this episode all year.I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order!This book has been percolating in the back of my brain for years, and now, with the help of an amazing book coach, Amy Collette of Unleash Your Inner Author, it’s ready to go.The official launch date is on September 10th, and I have some fun things planned between then and now - but today, I wa...
2024-08-0810 min
BrandsTalkPodcurious or Reluctant Brander? Navigating Podcasting's Role in Elevating Brands and Business Growth w/ Megan DoughertyAre you finding it challenging to differentiate your brand amidst the competitive business landscape, particularly in the realm of strategic brand communication?Delve into the intricacies of strategic brand communication with Megan Dougherty, a digital marketing strategist and co-founder of One Stone Creative, as we navigate the transformative power of podcasting. Discover how strategic podcasting can serve as a powerful tool for networking and brand growth within the competitive business landscape. Gain insights into seamlessly integrating podcasting into your corporate communication strategy, ensuring your brand stands out amidst the competition.Explore the vital components of...
2024-06-1839 min
The Company ShowDoes Your Podcast Need to Be On Video? with Megan DoughertyLet me tell you a little story.Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet.Podcasts certainly did not belong on YouTube. I would have died on that hill.Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the vast majority of the top 100 podcasts had YouTube channels, and most of them put episodes there. Now we make MP4 versions of al...
2024-06-1410 min
The Company ShowRelease Cadences for Every Business Goal with Megan DoughertyAfter “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for.You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it.Tom Fox, The Compliance Evangelist and creator of the Compliance Podcast Network, says, “Your podcast is a promise to your audience,” and he’s absolutely right.If y...
2024-05-0907 min
The Company ShowA Tale of Three Podcasts with Megan DoughertyPodcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean:Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-Podcast—there are a lot of them.It’s tempting to think they all sound the same. The more cynical among us might say that they do. But they can be serving very different functi...
2024-04-1108 min
Indian Podcasting RevolutionPodPros: Strategic Podcasting for Business Growth | Megan DoughertyPodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this episode, your host Roshni Baronia is talking to Megan Dougherty Co-founder of One Stone Creative, a podcast production agency that serves business owners from North America and Canada. If you host a business podcast or are planning to do one, you should look at making it an impactful marketing powerhouse. But questions arise around how to make a business podcast, what are the best practices, and what outcomes to expect from your b...
2024-03-1323 min
The Company ShowPositioning Your Podcast for Business Growth with Beate CheletteAligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals, choose the right format to achieve those goals, and understand industry best practices.Today I have the pleasure of sharing with you a conversation that I had with Beate Chelette, the Growth Architect. She's a business strategist and podcast host who provides visionaries and leaders with strategies to grow their authority so they can scale their impact.Beate and I are talking about changes in the entrepreneurial landscape, having...
2024-02-2937 min
The Company ShowDoes Your Podcast Format Match Your Podcast Goals?Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to make as a podcaster is what type of show you want to create.This is one of the biggest early stumbling blocks company podcasters can run into, and the consequences of making the wrong choice can be severe when it comes to actually getting any value out of the project.Often, when people think "podcast", they think: "interview," but it's not that clear cut, and selecting the wrong format...
2024-02-2227 min
Fox on PodcastingMegan Dougherty on The Business Podcast AcceleratorSometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be in...
2024-01-2630 min
Fox on PodcastingMegan Dougherty on The Business Podcast AcceleratorSometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be in...
2024-01-2630 min
Fox on PodcastingMegan Dougherty on The State of Business Report 2023Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your podcast. Fun, witty, and chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired...
2023-12-1541 min
The Podcaster's Guide to a Visible VoiceHow to Use Research and Reports to Guide Your Podcast with Megan DoughertyHow does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don't want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Report—is here to break down how to really get the most out of these statistics. The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and bar...
2023-12-0437 min
Tools of the Podcast TradeDemystifying Business Podcast Metrics and Strategies w/ Megan DoughertyThis episode features savvy digital marketing strategist and co-founder of both One Stone Creative and the Podcasting for Business Conference, Megan Dougherty. Megan has a background in online business development and course creation. My conversation with Megan range from her debunking the idea that every business needs a podcast to spotlighting the real podcast metrics that matter. Prepare to be amazed as Megan recounts her unexpected journey into the podcasting world and explains why conventional metrics like downloads may not be as crucial as you think.Follow our conversation, as Megan deciphers the four main...
2023-11-1625 minCareer Can DoThe Podcast Success Blueprint with Megan DoughertyMegan Dougherty is the co-founder of One Stone Creative, a multimedia content agency specializing in podcasts and online courses. With over a decade of experience in digital marketing and online business development, Megan has collaborated with hundreds of business owners across various industries. Notably, Megan is the driving force behind the success of this very podcast, contributing her expertise to elevate Career Can Do’s quality. She joins Mary Ann Faremouth to delve into the world of podcasting, exploring its significance for businesses, the key elements that make a podcast successful, and the upcoming Podcasting for Business conference.
2023-11-0122 min
Fox on PodcastingMegan Dougherty on the Podcasting for Business ConferenceSometimes you just have to go meta. After having recorded, produced, hosted and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired...
2023-09-2217 min
The Company ShowWorking with VAs for Your PodcastPodcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it's not efficient or practical.And when you find that existing team members can't handle certain tasks, outsourcing to third-party service providers, such as virtual assistants (VAs) or production houses, should be at the top of your list of things to consider.To help you navigate the exciting world of outsourcing, Kristy Yoder, the founder, and CEO of Smart VAs an...
2023-06-2226 min
Podcasting Made SimpleHow to Evaluate Your Podcast's Success | Megan DoughertyMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/230How can you set measurable goals that align with your podcasting objectives? In this episode, Megan Dougherty explains how to define success beyond downloads and explores the different types of goals that podcasts can help achieve, such as thought leadership, relationship building, and audience engagement. Megan also shares specific, measurable metrics associated with each goal type to help you track your progress. Get ready to learn how to accurately evaluate your podcast’s success!MORE FROM THIS EPISODE: ...
2023-06-0613 min
The Company ShowVideo Podcasts: Reflections and DecisionsAs I reflect on the first-ever video season of the Business Podcast Blueprint Show, I'm convinced that video really is the future of podcasting. This season, we've explored the value and importance of video with the foremost experts in the field. After experiencing the mental and time burden that video production adds to the process, however, I've come to the realization that video podcasting may not be for me. In this season finale episode, I'd like to share my insights on the pros and cons of video podcasting and why I won't be doing another video season.
Tune in to...
2023-03-3000 min
Build Your TeamMegan Dougherty’s Proven Strategies for Building and Managing a Successful TeamHaving a successful team is essential for businesses to grow and remain competitive, but building and managing a team can be a complex and challenging task. Fortunately, digital marketing strategist Megan Dougherty of One Stone Creative has developed a unique set of strategies for building and managing a successful team.In the video, Megan Dougherty covers everything from the initial steps for building a team and the factors that need to be considered for high-quality hires to the differences between managing someone else’s team and managing your own. With her vast experience in online business de...
2023-03-0627 min
The Company ShowGetting the Best Sound From Your Home Studio (or Kitchen Table) with Junaid AhmedAre you struggling with optimizing your audio setup for your podcast? If so, you're not alone. On this episode of the Business Podcast Blueprint Show, I talk to Junaid Ahmed, an expert in home audio and video setup. Junaid shares his tips on how to optimize your recording space, troubleshoot audio issues, and pick the right microphone for your needs.
Junaid Ahmed is an expert in podcasting, voice acting, and audio engineering, with over 15 years of experience in the industry. He has a strong background in photography and video cameras, dating back to 1989, and stumbled upon podcasting in 2012. In 2018, he b...
2023-03-0200 min
The Company ShowA Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason CerconeAre you a podcaster looking to take your interview game to the next level? Look no further! In today's episode, we're diving deep into the world of guest management with podcasting expert, Jason Cercone. From booking guests to creating a comfortable environment for them, Jason shares his top tips for conducting engaging and informative interviews in this episode of the Business Podcast Blueprint Show.
Jason Cercone is an expert in guest management, pitching, and building authority through podcast guesting. He started podcasting in 2015, took a break to study the art of communication, and came back to podcasting to help others l...
2023-02-2300 min
The Company ShowShould Company Podcasts be Company Vlogs? An Audio vs. Video ShowdownChris Weiher, an experienced video producer, joins Megan Dougherty to lay out the pros and cons of podcasting and vlogging to settle once and for all - should your podcasts be on video? They're digging into all of the different ways multi-media content can impact your business and seeing which platform comes out on top.
"If you're going to spend an hour recording your voice, talking about something passionately, interviewing somebody passionately, you should record the video as well because it's fascinating to us and obviously to people like consuming media in different ways."
Chris Weiher is a video producer...
2023-02-1600 min
The Company ShowBecoming the Voice of Your Industry with Paula ThomasOur goal at One Stone Creative and the Business Podcast Blueprint Show is to help companies harness the power of podcasting. In this episode, I sit down with the amazing Paula Thomas, host of Let's Talk Loyalty. We chat about sponsorship and partnerships and the importance of beginning with the end in mind.
Paula Thomas is the mastermind behind Let's Talk Loyalty, a top 5% podcast globally according to Listen Notes. Paula has built a thriving podcast empire from the ground up. Her creative approach to podcasting and clever marketing moves, as well as her expertise in sponsorship and partnerships has m...
2023-02-0900 min
The Company ShowDigging into Episode StructureWe’re back for season 3 of the Business Podcast Blueprint Show! My first guest this season is my business partner, Audra Casino, and we’re going to dive into the crucial aspect of podcasting that often goes overlooked - show structure. Audra and I are going to talk about the structure of a podcast episode and how it affects the listener's experience and the success of the podcast. Audra is an expert in this area, so we'll be discussing topics such as mic problems, show structure, episode segments, and the best way to improve your podcast performance consistently.
You’ll hear us...
2023-02-0200 min
The Company ShowSeason FinaleI quite frequently swear that when this project is finished, I'm going to take a nice break and spend some time resting and reflecting. I'm generally a dirty liar, but not this year. This December, I'm doing my best to make an honest woman out of myself and spend more time reflecting and gently planning the next year. It's not what I'd call easy, but I do suspect it's going to be worthwhile. This is the last Business Podcast Blueprint episode of the season and the year, and I’m talking about how it's gone and what's going to happen ne...
2022-12-0900 min
The Company ShowCreating Lasting Links with Desmond DixonThis week’s guest, Desmond Dixon, is CEO of Remote Sales Manager, co-founder of Hubalz, and host of the Campfire Capitalism Podcast. Desmond is a world-traveling, sales team-building entrepreneur who loves connecting like-minded people together. Today, Desmond shares his story as we discuss how podcasting can help you network and build relationships and his strategy for having valuable conversations.
Tune in to hear Desmond and I explore:
Desmond created an internal team to help him with his podcast from the get-go. This experience taught him the true value of expertise: even though his team was effective, they could only do as...
2022-12-0200 minThe Company ShowDeep Dive into the State of Business Podcasting Report 2022Since 2020 we've been looking at the top 100 business podcasts to find out what they're doing with their shows and what we can learn from them. We discussed this year's results during last week's Podcasting for Business Conference, and are sharing that examination today on the Business Podcast Blueprint Show.
Tune in to hear Tom and I explore:
The State of Business Podcasting report is a collection of data points about the top 100 business podcasts. It’s an overview of the trends in B2B or business podcasting for companies.
For the third year in a row, the average podcast length is...
2022-11-2500 min
The Company ShowPodcasting with Purpose with Fatima ZaidiThis week’s guest, Fatima Zaidi, is CEO and founder of Quill Inc, a full-service podcasting hosting platform and production agency. Fatima supports brands in launching their podcast and helps global brands and pro-podcasters distribute, grow, and measure their audio as founder and CEO of CoHost. Today, we’re discussing how podcasts can be used to serve business objectives, the importance of diversity in podcasting, and why having an external host can benefit you.
Tune in to hear Fatima and I explore:
Audio can reach people where other forms of media can’t. You can’t watch Netflix while driving to work...
2022-11-1800 min
The Company ShowHow to Be a Better Storyteller with Gini DietrichHumans think and understand the world through stories and narratives. Creating those stories is one of the best ways to get our messages across effectively as podcasters. A few weeks ago, our client and long-time friend, Gini Dietrich of the Spin Sucks Podcast, released an episode about how to become a better storyteller. Spin Sucks is your one-stop shop for modern communications - an independent communications agency and a community for professional communicators. Gini shares compelling ways we can use storytelling in a professional context.
She also explores:
Some communicators paint a bad image for the PR industry as a...
2022-11-1100 min
The Company ShowThe Miracles of PR with Dina BehrmanThis week’s guest, Dina Behrman, is a former journalist turned PR strategist and publisher. Dina works with entrepreneurs who want to inspire millions, skyrocket their visibility and attract more clients. Today we’re talking about her publishing company and the collaborative books that she creates with entrepreneurs and experts from around the world, as well as how to feel comfortable putting yourself out there, being visible, and engaging in awkward PR activities.
Tune in to hear Dina and I explore:
As the face of your brand, you have to put yourself out there so people can see you as an exp...
2022-11-0400 min
The Company ShowThe Value of Podcasting for Business with Tom FoxOne of the things I love most about podcasting is the way you can use it as a vehicle to make connections - something that is very important in the world of business. This week’s guest, Tom Fox, is my partner-in-crime for our upcoming Podcasting for Business Conference. Tom is hailed as the Voice of Compliance, serving and evangelizing for the compliance community for over 15 years. He is the founder and creator of the Compliance Podcast Network. We talk about the value of podcasts for business, how we came up with the idea for the conference, and where you ca...
2022-10-2800 min
Innovation in Compliance with Tom FoxHow Podcasting Can Build Your Business with Megan DoughertyMegan Dougherty is the co-founder of One Stone Creative, a company that works with business owners to get more podcast listeners in less time so they can focus on strategy and engagement. Tom Fox welcomes her to this week’s show to talk about the power of podcasts, how they can impact and grow your business, and the upcoming Podcasting for Business Conference in November. Build Passion and RelationshipsA podcast is the perfect outlet for a business to share ideas they are passionate about. It allows you to grow your business and b...
2022-10-2520 min
The Company ShowBehind the Scenes with Maribel Quezada-SmithWe’ve all heard the old adage “communication is key,” but did you know it also applies to podcasting? This week’s guest Maribel Quezeda-Smith is an expert in all things podcast production, with a demonstrated history working in television, documentary, and social media. She is co-founder of BIPOC Podcast Creators and co-host of the Pulso Podcast. We talk about editing, scripting, recording, and using different mediums for different types of communication. Maribel also shares insider knowledge she has gained from 16 years of experience.
Tune in to hear Maribel and I explore:
Working in podcast production has made Maribel an “audio snob...
2022-10-2100 min
The Company ShowThe Podcasting for Business ConferenceI’ve been to a fair number of podcast conferences over the past few years. I really like them. They are filled with people who are passionate and knowledgeable about the art and craft and business of podcasting. If you ever have a chance to travel to one of the events, it can be a fantastic experience, and you can meet interesting people, learn important skills and strategies, and generally be a part of the scene.
But there is a problem with in-person and big “everyone’s welcome” events, with scores of presentations dealing with all elements of podcasting.
They can be a...
2022-10-1500 min
The Company ShowThe Philosophy of Podcast Promotions with Deirdre TshienThis week’s guest, Deirdre Tshien, is the host of the Grow My Show podcast and the CEO and co-founder of Capsho, a revolutionary AI-powered podcast copywriting tool. She is an influential, recognized authority on growing companies and building communities on the internet. In this week's show, she and I are talking about creating social content, principles of content, and her approach to building an audience.
Tune in to hear Deirdre and I explore:
Capsho is an AI-powered software that makes promoting your own podcast easy, so that hosts can focus on interviewing, networking, and growing. It helps experts create the...
2022-10-0700 min
The Company ShowFinding and Inviting Guests to Your PodcastAsking a stranger, especially one that is well-regarded in the industry, to join you on your podcast can be a little nerve-wracking. Imposter syndrome is real, and especially if you haven’t been podcasting very long, it can feel like a big, high-risk ask.
Most people, most of the time, however, are perfectly willing to join you for a podcast episode, and it’s always flattering to be asked, as long as a little research has been done, and the ask is well-constructed. That’s exactly what we’re talking about today on the Business Podcast Blueprints Show.
Get the full note...
2022-09-3000 min
The Company ShowThe Power of Strategy with Stephanie FegerThis week’s guest Stephanie Feger uses a capsule podcast strategy, and it’s working like a charm! Stephanie’s approach of hyper-specific and thoroughly planned out episodes and seasons to teach and engage current and future clients is exactly the kind of use case we want to see for audience engagement podcasts. Stephanie is also a book marketing strategist and coach for nonfiction authors; she is an author herself, and a keynote speaker. She hosts “The emPowered Author: A Marketing Podcast for Nonfiction Authors” that empowers authors to take their important message and share it with those who desperately need it. W...
2022-09-2300 min
The Company ShowShould You Get a Sponsor for Your Company Podcast?There comes a time in many podcaster’s lives when they look at their show and their audience and their expense line items and think: I should get a sponsor.
Running ads and having sponsors for your show can be a good move - but it isn’t in every case, especially for a podcast you’re running in support of your business. While ads are very common in podcasts, audiences don’t *love* hearing them, and that airspace could possibly be used more effectively for your company. Tune into today’s episode to learn about the different kinds of podcast ads...
2022-09-1600 min
The Company ShowWill AI Replace Writers with Karl SonaImagine the possibilities if we could produce podcasts on demand with AI. There’s no doubt that human creativity will always play an important role when it comes to crafting engaging content, but new tools are helping podcasters overcome one major bottleneck: show notes and social copy from episodes themselves! This week's guest, Karl Sona, has been working hard creating AI tools for podcasters - his company Streamlined Podcasts creates professional quality audio programs using AI. Karl is also the creator of the PodNotes service and hosts the Dear BLK CEO podcast which highlights underrepresented business owners who are scaling th...
2022-09-0900 min
The Company ShowGetting Good Sound for Your PodcastHaving good sound is table stakes for your podcast - there is an expectation among audiences and guests that you’re going to sound professional. Getting good quality sound isn’t the easiest task in the world however - you need to optimize your recording setup, and the room you’re recording in as much as possible. On this episode of the Business Podcast Blueprint, Megan Dougherty is sharing how to choose a good mic, record the most effectively, and prepare your recording room so you sound as good as possible.
Get the full notes (and some handy resources!) at: OneSton...
2022-09-0200 min
Coaches to the Moon074: Unlock the Power of Podcast in Your Business w/ Megan DoughertyMegan Dougherty is the co-founder of One Stone Creative, a concierge digital content agency that specializes in unlocking the power of podcasts for your business.
3 REASONS TO LISTEN:
4 main reasons why you should be starting a podcast for your business
Podcasting 'as a business' & 'for a business': What's the Difference?
How to get started on podcasting and metrics that you should look out for when running a podcast
🌐 Connect w/ Megan:
https://onestonecreative.net/
https://www.linkedin.com/in/doughertymegan/
https://www.facebook.com/OneStoneCreative
2022-08-2939 min
The Company ShowHow to Pitch Yourself as a GuestGrowing your audience and your professional network is always a hot topic in the business podcast community. A great way to do this is by being a guest on other people’s podcasts. But how do you pitch yourself to a host of a complementary podcast? Today’s guest is a master in the art of guest pitching and using those relationships to grow your business. Angie Trueblood joins me today, on the Business Podcast Blueprint show!
You’ll hear us talk about:
What is the ideal way to pitch yourself for a podcast? Angie says that the most basic piece of...
2022-08-2600 min
The Company ShowBringing Order to Chaos in Your Podcast ProcessesToday Megan Dougherty is talking about why you want to optimize and then automate your podcast workflow: so you’re getting the most work done with the least effort, and setting yourself up for smooth operations when unexpected events or vacations inevitably occur. You do this by identifying the steps in your current workflow, creating a single point of truth about your podcast called an episode guide, saving time with templates, creating clarity with project management systems, adding safety and redundancy with Standard Operating Procedures, wrapping up with automating steps in the process.
Learn more at OneStoneCreative.net/25
2022-08-1900 min
The Company ShowSolving Problems for PodcastersFor some people, like today’s guest Alex Sanfilippo, finding a recurring problem in business means fixing the problem permanently. In Alex’s case that meant building a software empire from the ground up. He is the host of the Podcasting Made Simple podcast and founder of the PodPros suite of tools which includes podmatch and podcastSOP. We chat about how he approaches solving common podcasting challenges, including how to manage the myriad tasks in your podcast as it grows. He also shares a bit about his next (Very Exiting!) project.
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram | Website
Alex Sanfi...
2022-08-1200 minThe Company ShowAn Exhaustive List of Different Podcast Episode Formats - and When To Use Them.Welcome to season 2 of the Business Podcast Blueprint Show! In the solo episodes this season, I’ll dive deeper into the theory of podcasting as a company and address various decisions a company podcaster must make. Today we’ll be discussing the different types of podcast show formats, how to create them, and which benefits your business the most.
Read a full transcript of the Episode, and find links to examples of each type of show at OneStoneCreative.net/23
2022-08-0500 minThe Company ShowMight as Well Get the Good One...We're closing out season one of the Business Podcast Blueprint show. Today, Megan Dougherty is talking about the tools and tech we've used to create the show, what we've leanred, what we've bought, and what we'll do next.
2022-06-2400 minThe Company ShowBranding that Feels Great with Sabrina ChevannesWhat makes a podcast truly stand out? Many people believe that being as close to your authentic self as possible, without feeling phony, is the way to grow your business. Today’s guest has extensive experience in creative branding and marketing and is here to offer advice on how to authentically be yourself in your podcast, social accounts, and business. Sabrina Chevannes joins me today, on the Business Podcast Blueprint show.
We’re discussing:
What makes the No Bullshit Talks podcast so unique? Sabrina explains that she was tired of hearing podcasters ask the same ten questions over and over, so s...
2022-06-1700 min
The Recognized AuthorityBuilding Authority with Podcasting with Megan DoughertyCreating and publishing content is a cornerstone of the authority building process. Audio podcasts are one of the options we have to do just that, and there are many choices we can make around podcasting that will impact on how much it helps us build authority.
In this episode, Megan Dougherty and Alastair McDermott discuss how to plan your podcast strategically in order to build your authority, how you can use podcasts for research, and how guesting on other people's podcasts fits into your authority building mix.
They also...
2022-06-1353 minThe Company ShowMetrics that Matter for Company PodcastsIf you ever wonder how to evaluate your success at podcasting for your business - this episode will help. Learn how to choose metrics that give you real, actionable information about the performance of your show.
2022-06-1000 minThe Company ShowHow to Become the Recognized Authority with Alastair McDermottTo derive something valuable from your business podcast you must have a solid reason why you started. Today’s guest has extensive experience in marketing and is here to explain how he helps clients utilize podcasts to build their brand online and become the recognized authority in their field. Alastair McDermott joins me today, on the Business Podcast Blueprint show!
We’re discussing:
What does it mean to be the recognized authority? Alastair’s business and podcast are about guiding experts and consultants to become the recognized authority in their field. He explains that authority in your field is “recognition from peo...
2022-06-0300 minThe Company ShowIntroducing the Podcast Social ClubCreating a podcast and promoting a podcast are two entierly different beasts. Many of us find the former considerably more pleasant than the latter. But if we want people to listen, we need to tell people about our shows. So the team at One Stone Creative has come up with a way to make the promotional part of podcasting a little more fun. It's called the Podcast Social Club - and you are warmly invited. OneStoneCreative.net/PodcastSocialClub Use the code PSCLUB for 50% off for your first three months.
2022-05-2700 minThe Company ShowGiving Your Sales Team Superpowers with Rob StevensonStarting a company podcast can be a solid strategy for improving brand awareness, but it shouldn’t be the only way you derive value from your show. Today’s guest has extensive experience in B2B marketing, and is here to offer his advice on making a podcast an integral part of your marketing strategy. Rob Stevenson joins me today, on the Business Podcast Blueprint show!
We're discussing:
What makes B2B podcasts different? Rob responds that funding is the main difference. Because B2B shows are funded, they can contribute to a holistic content marketing strategy in a way that m...
2022-05-2000 minThe Company ShowHow to Choose Your Podcast Content (And Format, and Assets and Marketing)In our show’s debut, I discussed how having high-level podcast goals can help you make decisions about your show. Now, in this episode, I’d like to dive a little deeper and explain how you can factor in the overarching purpose for your podcast when designing episodes, to offer maximum value to your business. That’s that we’re talking about today on the Business Podcast Blueprint Show!
We're discussing:
Thought leadership shows: The aim here is to increase your reputation in your industry by presenting both your podcast and host as an authority. For a thought leadership show, your conve...
2022-05-1300 min
Free Time with Jenny BlakeIs the Podcast Market Too Saturated? Featuring Megan Dougherty of One Stone CreativeDon’t bother starting a {business, blog, podcast}, the market is already too saturated! That limiting sentiment gets thrown around a lot—not least of which by our own mind. But just as there is always room to make new friends, so too can you find your best fit audience. This week Megan Dougherty, co-founder of One Stone Creative and host of The Business Podcast Blueprint, takes over the pod again to share the benefits of podcasting, even within a seemingly-saturated topic. More about Megan: Megan Dougherty is a digita...
2022-05-0315 minThe Company ShowMaximizing your Creative Energy to Serve Your AudienceIn a business where it’s important for people to know, like and trust you to get the job done, a podcast goes a long way. Content that demonstrates your knowledge can be hugely valuable when seeking out new opportunities - not to mention the endless networking possibilities. My guest for this episode is Olivia Cook, a Transformational Success Coach and NLP Practitioner who runs a great podcast, The Empowered Woman - Badass & Unfiltered. She joins me on this episode of the Business Podcast Blueprint Show to talk about podcasting for your business, her experiences podcasting during the pandemic, and an...
2022-05-0300 min
Free Time with Jenny BlakeWhy Podcast? Featuring Megan Dougherty of One Stone CreativeWhat are your business goals for your current or potential podcast? If you are like many business owners, you may not have set them set in stone before getting started. Today’s episode is the first of two crossover episodes from Megan Dougherty, co-founder of One Stone Creative, a podcast production agency, and host of The Business Podcast Blueprint. I asked her to take over the pod because I loved this advice so much! Listen in to find out what the three high-level company podcast archetypes are, and how they will help your business :) More about Megan: Meg...
2022-04-2623 minThe Company ShowYour Podcast Lexicon: First EditionPodcast Lexicon
Understanding highly specific industry terms can not only provide a fun insider feeling, but can also be handy when facilitating conversations in your career. On the other hand, not knowing industry jargon can make you feel alienated and excluded. It can be difficult to get a sense of what all of the words and phrases mean, especially in an industry like podcasting where new terms are continuously being added and used. No need to fear, that’s what we’re discussing today on the Business Podcast Blueprint.
We're talking about:
Host: One word with two separate and distinct meanin...
2022-04-2600 minThe Company ShowPodcast Promotion That Feels GoodPromotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, you should be letting people know about it. In this week’s show, I’m talking with Alexandra Cohl - a PR and marketing consultant for podcasters through her company POD.DRALAND - about how to successfully promote your podcast in a way that feels good. She has lots of insights into what makes for quality podcast marketing and PR, planning your strategy, and how to approach podcast promotion from a place of learning.
You’ll hear us discuss:
Podcasting as a spac...
2022-04-1900 minThe Company Show8 Questions to Ask a Podcast Producer (Before You Hire Them)A podcast producer or editor is a really nice thing to have.
Editing a podcast episode, writing the assets for it, getting is scheduled, making sure it's promoted, managing guests, developing the show over time, improving your audio setup - it's all a lot of work and having help from experts can take a lot of the burden off.
But hiring a third party service provider can be such a THING. Especially if you're not overly familiar with the area you're hiring, and maybe aren't sure how to make the judgment between a great provider and a poor one...
2022-04-1200 minThe Company ShowPodcasting for Authority, Presence and LegacyNot everyone needs to have a podcast – even those in businesses where it seems like everyone has one, or you find yourself advising others to go for it. But there is also something to be said for “eating your own dog food” – as stated by today’s guest Mike Ficara. Mike is the host of the Start Down podcast, and author of Like Socks on a Rooster, and he joins Megan Dougherty on the Business Podcast Blueprint Show to talk about how podcasting works in his business, why he treats social media like a content pillar, and the different ways use uses hi...
2022-04-0500 minThe Company ShowThe Anatomy of a Podcast EpisodeA business podcast, or even one that you take seriously as a hobby, needs a thoughtful structure. A good podcast episode has anatomy, and understanding the different options for parts can help you to make the best possible choices. That’s what we’re discussing this week on the Business Podcast Blueprint.
We're talking about:
The hook, aka the sizzle clip: This plays before a produced intro, and can be a clip of the audio that comes later, or written and recorded to open the show. What listeners hear should be interesting and compelling without additional context, so they listen to th...
2022-03-2900 minThe Company ShowCreate with Intent to Repurpose with Jaclyn SchiffContent repurposing is something that often gets backburned in the face of the zillion and one things you do every day, or it’s something you actively work into your workflows that doesn’t have the massive impact you might have been hoping for. A lot of us have been there.
And that’s because repurposing well is a lot harder than it looks on the box. My guest today, Jaclyn Schiff knows all about how challenging repurposing can be – and more importantly - how to do it right. She is the CEO of Podreacher, a company that specializes in content...
2022-03-2200 minThe Company ShowDon't Leave Your Guest GuessingEven though you shouldn’t be concerned if your podcast guests don’t share their episodes, you should still make sharing as efficient as possible so it’s easy for them to promote their episode if they choose to. Though preparing a guest swipe kit sounds simple enough, there are a lot of ways to get it wrong, and most shows often do. Find out how to make your guest-sharing materials sparkle in this episode of the Business Podcast Blueprint.
We're talking about:
Basic components of a guest swipe: “To easily share, a guest needs clarity and content.”
“Reaching out to the guest a...
2022-03-1500 minThe Company ShowWhys and Hows of Internal Podcasts with Shannon MartinMost podcasts are created as public audience-facing content, but not all podcasts are meant to be shared widely. Some elements that make a podcast effective at building an audience and creating connections work equally well to share information internally and develop a company culture. My guest today, Shannon Martin, is the Director of Communications and Corporate Podcast Specialist for Podbean, a popular podcast host with great services and functionality, specifically for internal company podcasts. That’s what we’re talking about today on the Business Podcast Blueprint.
We're talking about:
What is an internal podcast and what are some of the t...
2022-03-0800 minThe Company ShowIs My Podcast Topic Too Saturated?There’s not much that’s new in podcasting anymore; pretty much anything you can think of already has a podcast associated with it. As you’re planning a show for your business, you might ask yourself if you can make your podcast successful when there are so many others out there. That’s the question we’re answering today on the Business Podcast Blueprint.
We're talking about:
“Getting to the top of a crowded mountain is hard… but if no one is climbing the mountain at all, you’d do well to consider why that might be.”
A lot of podcasts equals: ...
2022-03-0100 minThe Company ShowPodcast Process, Stats, and Sharing with Corey Harris and Julie TraxlerStarting a new project is always a bit intimidating, and transitioning from behind the scenes to behind the mic is no exception. A good tip is to talk to people who are successfully doing what you’re aiming to do. Julie Traxler and Corey Harris are two of those people; they co-founded a consulting firm for small business owners called SB PACE, and host a popular podcast called ‘BizQuik’ along with a weekly live radio show. We’re talking about podcasting as a business, for a business, and what they’ve learned after doing it for years.
Megan Dougherty | LinkedIn | Twitter...
2022-02-2200 minThe Company ShowWhy Don't Podcast Guests Share Their Episodes?Of all the podcasting advice out there, one particular piece irks me the most: that you should host guests on your show to help you grow, because they’re going to promote the episode that they joined you for. A lot of the time that doesn’t happen, and it can be really frustrating if that’s something you’ve been counting on as a growth strategy. It’s not the only way to grow your podcast, and it’s definitely not the only reason to have guests on your show.
We're talking about:
Why guests may not share your episode: “It’s...
2022-02-1500 minThe Company ShowTell Me About a Time...There are people you meet in life who make a big difference; they can leave for a while, come back, and it’s like no time has passed at all. For me, one of those people is my dear friend and business partner, Audra Casino, who I started One Stone Creative with back in 2017. Audra's superpower - which is one of the driving forces of our company's success - is that she has a really strong understanding of story; the stories that we tell ourselves, the stories we communicate to the world, and most importantly, the stories that we weave in...
2022-02-0800 minThe Company ShowWhy Even Podcast?During a presentation to a group of financial advisory professionals, I asked, ‘Who here has a podcast?’ to which half of the room responded by raising their hand. I then asked, ‘How many of you have a business goal for your podcast?’ and there was not even one. Starting a business podcast without a goal isn’t a foolish mistake. It’s a new industry and most of the content out there doesn’t focus on business realities. You are in a position to make your plans before recording your first episode, and that’s what we’re discussing today on the Business Po...
2022-02-0100 minThe Company ShowIntroducing the Business Podcast BlueprintWelcome to the Business Podcast Blueprint! This is a podcast where Megan Dougherty, co-founder of One Stone Creative, is going to be talking all about running a podcast for your business or company. The key thing to remember is that you can't treat a company show the same way you'd treat a podcast you create as a passion project, or one that you're running AS a business.
Company shows have unique needs - and also unique opprtunities. Tune in every week (10 months of the year!) to learn practical strategies for integrating a podcast into your content plans, and hear from...
2022-01-1200 min
The Well-Paid CreativeMaking Work/Life Balance a Priority in Your Creative Business with Megan DoughertyIf finding balance in your work has become difficult, you'll love this episode with Megan Dougherty where we dive into tips you can use to being harmony back to your creative business. From defining communication boundaries to having hobbies that are just for you (no side hustle needed) you'll get lots of great ideas from this conversation.Full show notes athttp://wellpaidcreative.com/23
2021-03-3122 min