Shows
Lawyers & Mediators International PodcastEP280 Juror Psychology - Jake McKenzie of Intermark Legal
Discover how Intermark Legal leverages psychology and behavioral science to help lawyers shape winning case strategies and jury selection.
2025-01-1222 min
HussleСтоит ли инвестировать в зарубежную недвижимость📰Топ-5 самых востребованных стран, в которых россияне покупают жилье в этом году: Турция, Кипр, Таиланд, ОАЭ и Франция. Эксперты проанализировали рынок зарубежной недвижимости Европы и Азии. Они отметили, что число сделок увеличилось в этом году практически на 10% по сравнению с началом прошлого года. При этом половина покупателей приобретают недвижимость для получения вида на жительство и гражданства. Еще часть — для инвестиций и личного проживания.
🗨Почему даже с учетом всех сложностей россияне предпочитают покупать жилье за рубежом? Почему выбирают именно эти направления? Действительно ли можно рассматривать подобные покупки в качестве инвестиций?
👩🏼💻Все эти вопросы сегодня зададим Ирине Мошевой — эксперту рынка зарубежной недвижимости, управляющему партнеру Intermark Global.
Получить консультацию от эксперта Intermark Global: https://clck.ru/3BQPXt
Ирина Мошева в соц.сетях: https://www.instagram.com/mosheva__irina
*Принадлежит Meta, которая признана экстремистской организацией и запрещена в РФ.
05:18 - как понять, что пора выводить свой бизнес на международный рынок
07:12 - какие особенности ведения бизнеса есть в Таиланде, в Дубае, в Индонезии и на Бали
11:07 - в какой стране сейчас проще всего иностранцу зарегистрировать свой бизнес
17:00 - топ-3 сложности открытия офиса за границей
20:36 - какие налоговые обязательства могут ждать предпринимателя
29:46 - какие проблемы могут возникнуть на фоне культурных различий
34:25 - 3 самых важных совета для компаний, которые хотят открыть офис за границей
Команда:
Продюсер — Юля Купер;
Ведущий — Арсений Ростов;
Редактор — Диана Малечева;
Звукорежиссер — Андрей Деркач;
Проджект-менеджер — Cусанна Галстян
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Подпишись на подкаст в удобном плеере, чтобы не пропустить новые выпуски - https://podcast.ru/1682201829
——
Подкаст создан студией Red Barn (медиакомпания Double Day).
Наш сайт - https://redbarn.ru | Связаться - hay@redbarn.ru2024-07-0337 min
ゆるカワ❤︎商標ラジオ 〜＃66以前はYouTubeをチェック〜＃144【偽ヤクルト現る？】防護標章登録で飲料以外に権利範囲を拡張せよ2024年4月25日
ヤクルト容器の模倣品ではないかとリクエストがあった件を解説します。商標権の範囲は商品・役務（サービス）のジャンルが異なれば問題ないという原則がありますが、著名なブランドは防護標章登録によって商品役務の範囲を拡張できることや、防護標章登録の範囲を越えるて規制可能な不正競争防止法についても触れます。最後に商標権と意匠権の範囲の違いについても説明します。
［フリートーク］
00:00 頑張る就活生を応援したい
→自分も多くの先輩に助けられた経緯から、後輩たちにも還元したいセーラーマーズの就活相談室。相談のメール文面や言動には良きも悪きも「今風〜」と思うこともしばしばではあるが、ポジティブでアクティブなのは良いこと！一歩踏みとどまるよりも、色々思い悩んで、ぶつかって納得のいく就活になってくれることを願います。
［商標解説］
12:41 ヤクルト容器の模倣品問題〜商標権の範囲の肝は”●●”にあり〜
ヘビーリスナーの方から「あのヤクルトの容器にソックリな形の容器がドン・キホーテで売られています。これってアリですか？」とのリクエストを受け、解説します。
▶︎権利侵害は乳酸菌飲料のみ
→商標権侵害か否かで重要だけど見落とされがちなのが”指定商品役務”です。例えば、同じ「スーパーカップ」でもアイスクリーム（明治）かカップ麺（エースコック）かでメーカーが違いますよね。このように、商品・サービスのジャンルが異なれば同じ商標（名称やデザイン）を第三者が使用しても不問という原則です。この原則は立体商標でも同様に当てはまります。そうすると、ヤクルト容器立体商標登録における指定商品は「乳酸菌飲料」である以上、単なる「容器」には商標権の効力が及ばないことになりますよね。
▶︎防護標章登録で飲料以外に権利範囲を拡張せよ
→上記原則の例外として、著名なブランド名やデザインについては、商品の範囲を広げることができる防護標章登録制度があります。これによって、元の商標権の範囲「乳酸菌飲料」を越えて守れます。防護標章登録でも第三者の使用を規制するための商品を指定します。本件の防護標章登録において、包装用容器や水筒等は理解できるとして、リヤカーや会議室とは一体…！！
▶︎さらに拡張！不正競争防止法
→防護標章登録で規制可能なのは、同一の標章（名称やデザイン）のみです。一方、不正競争防止法では類似範囲まで規制可能です。その例としてISSEY MIYAKEの有名バッグ「BAOBAO」に関する事件に触れます。
［おまけ］
35:32 商標と意匠で異なる”包装容器”の範囲
※YouTube期間限定配信のため現在は有料です。以下から購入可能です。
https://note.com/otamaru_r/n/ne56dcbb90e61
［参考情報］
▼ヤクルト容器事件（知財高裁平成22年11月16日、平成22(行ケ)10169）
https://www.courts.go.jp/app/hanrei_jp/detail7?id=80840
▼ヤクルト立体商標登録（登録第5384525号）
https://www.j-platpat.inpit.go.jp/c1801/TR/JP-2008-072349/40/ja
▼ヤクルト立体商標防護標章登録（登録第5384525号防護第01号）
▼ヤクルト意匠登録（登録第409380号の類似6）
https://www.j-platpat.inpit.go.jp/c1801/DE/JP-0409380-006/35/ja
▼商標登録・意匠登録があるのに不競法・著作権での請求なのか（イッセイミヤケの「バオバオ」）
https://www.intermark.co.jp/special-column/mine/entry19.html
（著者：峯 唯夫）
▼株式会社ヤクルト本社公式ウェブサイト
https://www.yakult.co.jp/products/item0007.html
▼商品に関するゆるカワ❤再生リスト｜区分・指定商品役務（カテゴリ）
https://youtube.com/playlist?list=PLyJ0-fxy7jCdtzZN26AJJvJeyxHGSSvDp&si=LW1svZklP-WFUSno
🙇♂️🙇♂️今週もありがとうございました〜！
＊知財に関する様々な謎や疑問のご依頼を受け付けております。番組の感想、激励もお待ちしておりますので、動画コメント欄、または「#ゆるカワ商標ラジオ 」でツイートして下さい。
——————————————————————————
毎週木曜日22時〜配信📢
複雑に入り組んだ商標業界に緩やかなメスを入れ、様々な謎や疑問を優しく究明する「ゆるカワ♡商標ラジオ」
——————————————————————————
🎶使用楽曲🎶
——————————————————————————
◆BGM
「ゆるカワのテーマ」/ Comode(コモド)
◆挿入歌
「Into The Carnival」/ 向 香織
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＃ヤクルト＃意匠#立体商標＃防護標章#商標権#商標登録#ゆるカワ商標ラジオ2024-05-1241 min
Работник месяцаУправляющий партнер Intermark GlobalВ новом выпуске поговорили с Ириной Мошевой — Управляющим партнером Intermark Global, экспертом рынка российской и зарубежной недвижимости — о том, что изменилось за последние 2 года на рынке международной недвижимости. Выяснили, в какие страны инвестируют больше всего. А еще узнали, трудно ли управлять большой компанией будучи бизнес-леди.
Получить консультацию от эксперта Intermark Global: https://clck.ru/39PEFa
Ирина Мошева в соц.сетях: https://www.instagram.com/mosheva__irina
Над выпуском работали:
Ведущий — Ильдар Гильмутдинов;
Редактор — Арсений Ростов;
Проджект-менеджер — Сусанна Галстян;
Монтаж, съемка — Георгий Гребенок;
Анимация — Булат Габсатаров.
#работникмесяца
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ИНН 9704117812
LjN8JuK9J2024-03-1953 min
poderLatinoEp37 - Guillermo Heredia - Web3 y blockchain en el futbolSiempre hay una primera vez para todo y en esta oportunidad - celebrando el episodio 42 de poderLatino o bien el #4 de la 4ta temporada - salimos de LatinoAmérica para aterrizar en España, desde donde nos conectamos con Guillermo Heredia, Director General Metaverso, Blockchain y XR para el Grupo Intermark para hablar de los cambios que la web3 está trayendo a la triada de clubes, hinchas y auspiciadores.2023-10-1635 min
Time To Shine TodayElevate Your Network: Follow Mr. Schmooze's Playbook for Exponential Growth!Show NotesCody Lowry is a former President of The Intermark Group and Founder of DynaMedia Of America. He brings a unique perspective, innovative ideas, and a commitment to customer service. With a marketing and communication degree from the University Of South Florida, Cody's proud of his "School of Hard Knocks" diploma.Quote: “Smile! It’s free, it’s cheap and you live longer!” - Cody LowryKnowledge Nuggets a...2023-09-2634 min
THINK Business with Jon DwoskinHow Do People Write Today Jim Rowe, a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondw...2023-08-0323 min
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Rick & Rick Rule the World🧠 The Secrets Of Psychology-Driven MarketingFear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.
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ROAD TO GROWTH : Success as an EntrepreneurJim Rowe - Marketing Veteran & AuthorIn this episode of the Road to Growth podcast, we are pleased to introduce you to Jim Rowe. Jim , a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing.
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The Mindful Experiment PodcastEP#397 - Crafting Brand Growth with Guest: Jim RoweIn this interview, I discussed with Jim Rowe - a marketing veteran, where we share the power of writing, how it influences our life, and what the increase in writing inefficiencies means to us in life and business. I know after writing three books the power of what writing can do and the influence it can have. I know you will find as much value in this episode as I did. And remember, if you enjoyed this podcast episode, please share a REVIEW and SUBSCRIBE with us, so yo...2022-08-1336 min
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Join our Tribe at https://leadership-hacker.com
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Intermark Talks - Moscow expat lifeIntermark Talks - Episode 12: International Education in RussiaInternational schools in Russia continue to gain a reputation for preparing children for English-language higher education opportunities. As an expat parent or Russian parent who wants to give his child an international education, how should you choose a school?
First, we recommend choosing an educational system your family is interested in and study the educational policy of international schools.
To ease you choice, today we discuss with Mr. Charley King, director of one of the most popular schools in Moscow and St. Petersburg -Brookes International IB School.
Listen to learn more about the school's teaching philosophies, as well as general...2020-07-1400 minIntermark Talks - Moscow expat lifeEpisode 11: “In Focus: Being an Expat Freelancer in Moscow”Moscow is a stunningly beautiful city with its narrow lanes and eclectic architecture. No wonder citizens and tourists are always in chase for a good shot. Our guest this time is a professional photographer too. Deborah Hoehner has been living in Moscow for several years and can definitely tell her own love story about this city.
Discussing the specifics of being an expat freelancer in Russia, how to find your inspiration in a big metropolis & the role expat communities play in expats life in Moscow.
Listen on:
IOS: https://clck.ru/KcghH
Android: https://clck.ru/KcgkE
Visit Deborah’s...2020-03-0300 minIntermark Talks - Moscow expat lifeEpisode 10: Your Guide To The Architecture Of MoscowThose of you who moved to Moscow and are currently living here probably more than once drew attention to the eclectic architecture of the city.
What amazing stories does this ancient city hide? What makes Moscow so different from other big cities in the world? Why does the Soviet avant-garde attract a huge number of tourists from all over the world today? Is it possible to jump back into the past and see with your own eyes the face of Moscow of 18-19th centuries?
Discussing these topics with our guest, “Moscow Through the Engineer's Eyes” project’s creator, Ayrat Bagaut...2019-12-0300 minIntermark Talks - Moscow expat lifeEpisode 9: “Trick or treat: Halloween as a part of today’s life and its interpretation in art”Intermark new podcast episode is already here!
That most Hallowed time of year is upon us again when everything is doused in pumpkin flavors and people especially in USA and in some European countries spends a month acting like cosplayers do year round (that is to say, approaching every strange and discarded garment as a potentially useful tool and trying to out-obscure friends and loved ones).
How did you understand, today’s episode is devoted to this holiday. And we named it “Trick or treat: Halloween as an essential part of today’s life and its interpretation in art”. And we will...2019-10-2900 minIntermark Talks - Moscow expat lifeEpisode 8: “Two education systems: Advanced Level (A Level) and International Baccalaureate (IB)”Our new podcast is out!
Intermark new podcast episode “Two education systems: Advanced Level (A Level) and International Baccalaureate (IB)” is now available.
If you’re currently researching different pre-university options, you’ve probably heard a lot of arguments for both traditional A level study and IB diploma. Some see the International Baccalaureate, as the world’s fastest growing qualification, and the best choice for today’s students, while others still firmly believe that A levels remain the gold standard in global education. Let's get this over with our guest - the Head of Admissions of International School of Moscow - Liam McGra...2019-10-1100 minIntermark Talks - Moscow expat lifeEpisode 7: “How to find like-minded friends and build a business living in Moscow”?Hungry for a new listening?
Today in Episode 7 we speak about what is it really like to live in another country with a different cultural background. How to find friends living abroad and how to start your business if you’re an expat in Russia. All these issues we discuss with our guest from Italy - Mr. Antonio Franconieri, he’s an expat himself, living in Moscow and what’s more interesting he has managed to create a big expat community with lots of special events every week here.
Antonio with his MIE project is a good friend and partner of Int...2019-08-2000 minIntermark Talks - Moscow expat lifeEpisode 6: How to Drive in MoscowIf you are ready to listen to this podcast, go cut off the phone, take the phone off the hook, and lock the doors. You're going to have an amazing time.
Episode 6 of our podcast "Intermark Talks - Moscow Expat Life” is about an important topic: How to Drive in Moscow?
Does Russian traffic differ from European or other traffics? Today we will ask all important questions to our guest, Intermark Relocation consultant, Dmitry Kosachev.
We will speak about driving licenses, parking, traffic rules, fines and about the most important issue – What to do if you were stopped by a po...2019-07-2900 minIntermark Talks - Moscow expat lifeEpisode 5: How to choose a school overseas for your child?Welcome to Episode 5 of our series of podcasts “Intermark Talks”!
Our guest this time is Malcolm C. Phillips, Principal of English International School in Moscow. Together we discussed how to find a school overseas and make an ideal choice for your children.
Finding a school for your children’s future overseas international education can be tough, and we understand it. Much depends on individuality of a child, as each child is different. In our podcast we are trying to find an answer to these questions and discuss the values and specifics of education process in English International School.
To get more i...2019-06-2100 minIntermark Talks - Moscow expat lifeEpisode 4: What To Eat In MoscowWelcome to Episode Four of our series of podcasts. This time we are trying to find the answer to the ultimate question – where to eat in Moscow. Our guest is Lisa Rowe, popular blogger and author of the online project “What’s In Moscow”.
Here’s top 5 cuisines to try in June in Moscow according to @whatsinmoscow:
1. Abkhazian and Georgian at Acha chacha
https://www.instagram.com/p/Btc1sOWlSYm/?igshid=15jm4bnjeqvun
2. Mexican at Taco Project
https://www.instagram.com/p/Bw_p1baF59O/?igshid=dqgcm21ims07
3. Italian at Tinta
https://www.instagram.com/p/BxNo8sclyiK/?igshid=14ux7eyfzqzn...2019-05-2800 minIntermark Talks - Moscow expat lifeEpisode 3: top tips for expat life in MoscowEpisode Three in our series of podcasts is about expats’ everyday life in Moscow. Together with our guest - member of American Women's Organization of Moscow, Becky Zenkevich – we discuss the challenges of relocating to Moscow, the mission and purposes of AWO Moscow and how they support expats, the problems of culture barrier and how to deal with it, as well as give our recommendations on best places in Moscow for every occasion.
To get more information about American Women's Organization of Moscow visit their page: http://awomoscow.com/
And don’t forget to follow us on Facebook for the latest...2019-05-0600 minIntermark Talks - Moscow expat lifeEpisod 2: pre-school education in Moscow - Interview with Deputy Head of P'titCREFIn this second episode of our series of podcasts we continue to discuss the specifics of education process for expat children. Our guest is Eugenia Volodina, Deputy Head of P'titCREF 1905 Trilingual Early Education Centre. P'titCREF provides pre-school education programs in 3 languages. This training method allows children to study foreign languages in a game form according to the officially accepted programs of each country. Children have a great chance to develop the intellectual, personal and social skills.
Together with Ms. Volodina we talked about best teaching techniques, how to keep a balance between creative, sports and informative activities, and also discussed...2019-04-2400 minIntermark Talks - Moscow expat lifeEpisode 1: education in Moscow - interview with Jack Fox-Powell (International School of Moscow)In our first interview our guest is our long-time partner and friend Mr Jack Fox-Powell, the Head of Admissions at the International School of Moscow. ISM is one of the most popular schools among expats in Moscow. We discuss the peculiarities of education system in international schools of Moscow, we find out why the ISM is so famous, what advantages it has, who the teachers are and what kind of lessons does school offers. It is an interesting discussion which will be very helpful for foreign parents in Moscow and help them to select school in Moscow.2019-04-0900 min
The Ad CouchThey Say That Numbers Don’t Lie. But They Can Bend the Truth, as Well as Your Will.Most of us don’t have the greatest memories, especially when it comes to numbers. But numbers are often a key part of convincing a consumer’s brain to take action. Obviously, the numbers in a price...2015-12-1600 minThe Ad CouchWho is the Most Important Consumer in the World? Me, Myself and I.The most popular words in the English language are “I” and “me.” We love to talk about ourselves and put the world in a context of how it directly affects us. Marketers have known this...2015-12-0100 minThe Ad CouchWant Someone to Love Your Product? Take it Away.Remember when Coke was losing the “Cola Wars” to Pepsi in the early 1980s? The Pepsi Challenge was kicking the classic cola’s butt, so Coke decided to introduce New Coke, a beverage with a sweeter...2015-11-1700 minThe Ad CouchIs Your Word Your Bond? If so, You’re a Marketer’s Dream.If you consider yourself a “person of action,” be careful what you say. Psychologically speaking, if you say it, you more than likely will do it. Even if it means buying things you don’t really...2015-11-0300 minThe Ad CouchWhy Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part TwoMost people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...2015-10-2000 minThe Ad CouchWhy Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part OneMost people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...2015-10-0700 minThe Ad CouchCan Advertising Make Us Buy Things We Don’t Need?Does subliminal advertising work? Can a quick shot of an ice-cold beverage embedded in a movie really make us run out to the concession stand and buy a Coke? Can advertisers really influence our behavior...2015-08-2600 minThe Ad CouchWe’re All Irrational. But That’s Why Advertising Works.The bestselling bleach in America is Clorox. It’s #1 despite being the most expensive bleach in the store and being virtually the same as every other bleach on the shelf as required by law. So...2015-08-2600 minThe Ad CouchCan Marketers Make Us Feel More Beautiful?For decades, marketers have been defining a standard of beauty for female consumers. If you wear this lipstick, wash your hair with this shampoo, and wear these pantyhose, you too can be as beautiful as...2015-08-2600 min
Resource CentreBFM's 5th AnniversaryBFM-Intermark Race To The TopSee omnystudio.com/listener for privacy information.2013-09-0415 min