IronPlane - Podcast Details

Shows

Shaping eCommerce with IronPlaneGet the Most Out of Your Agency Feat. Trellis Co-Founder and CEO, Isaiah BollingerIn this episode of Shaping eCommerce host Tim Bucciarelli welcomes back Isaiah Bollinger from Trellis to discuss optimizing the client-agency relationships. Key topics discussed in the podcast conversation are:eCommerce Agency Specialization and Services: The discussion focuses on how some agencies choose to maintain a narrow focus on their area of expertise, while others like Trellis transitioned from niche areas to becoming full-service, addressing strategy and marketing in addition to eCommerce platform design, development and implementation.What is a Full-Service Agency?: The concept of a "full-service" agency is explored, with Isaiah explaining the se...2023-07-0644 min

Shaping eCommerce with IronPlaneGet the Most Out of Your Agency Feat. Shero Commerce Co-Founder & CEO, Beth SheroIn this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include:• Importance of aligning with an agency and providing excellent customer service and value.• Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value.• Discussion on bugs in eCommerce development and the need to have a qualified team, minimize technical debt, and set expectations upfront.• Building trust, goodwill, and communication in the agency-client relationship as a partnership.• Advice on transit...2023-07-0645 min

Shaping eCommerce with IronPlaneGet the Most Out of Your Agency Feat. IronPlane Head of Projects, Jared ShieldsKicking off our series on how to get the most out of your Agency, Tim speaks with Jared Shields Head of Projects at eCommerce agency IronPlane. In this segment, they focus on the following topics:• Why is your agency relationship important?• Client and agency stakeholders• Why a strong client team lead is essential• The basics of good bug reporting• How to manage things that go wrong (and something will go wrong)• Why a positive relationship encourages a successful project• A few words about agency billing• Waterfall vs Agile projects• Don’t bottle things up.2023-07-0652 min

Shaping eCommerce with IronPlaneShaping eCommerce with Matthew Eisnor, Dir of Global Alliances at AlgoliaOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Matthew Eisnor, Dir of Global Alliances at Algolia. On the podcast, they talk about:- The history and relevance of search- The Algolia ICP- Search for B2B- The difficulty in managing the tens of thousands of long-tail search queries- Why chatGPT is likely too expensive to scale and run search#ecommercesolutions #ecommercesoftware #ecommerceproducts #ecommercetechnologies #enhancedsearch #seo #seoproductsFind Algolia at: https://www.algolia.com/2023-05-2240 min

Shaping eCommerce with IronPlaneShaping eCommerce with Michael Potters Senior Strategic Partner Manager at GorgiasOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Michael Potters, Senior Strategic Partner Manager at Gorgias. On the podcast, they talk about:- His experience being a Gorgias customer and then transitioning to his current role- The Gorgias ICP- The plug and play nature of Gorgias that increases time to value- How Gorgias differs from Zendesk- How Gorgias powers communications across the entire customer journey#ecommercesolutions #ecommercesoftware #ecommerceproducts #ecommercetechnologies #customerservice #customersupport #gorgiasFind Gorgias at: https://www.gorgias.com/2023-05-1740 min

Shaping eCommerce with IronPlaneShaping eCommerce with Stefan Schinkel, Chief Revenue Officer at dotCMSOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Stefan Schinkel, Chief Revenue Officer at dotCMS. On the podcast, they talk about:- The origins of dotCMS- dotCMS's ICP- An ideal content stack- What sets dotCMS apart from the competition- The types of businesses best suited to headless architectures- What's next for dotCMS#ecommercesolutions #ecommercesoftware #ecommerceproducts #ecommercetechnologies #headless #composable00:00 Shaping eCommerce with Stefan Schinkel, Chief Revenue Officer at dotCMS3:17 dotCMS: a hybrid headless CMS and API-first platform 2023-05-1444 min

Shaping eCommerce with IronPlaneShaping eCommerce with Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerceOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerce. On the podcast, they talk about:- The differences between headless and composable- Why big companies are gravitating toward headless solutions- The ROI of a headless architecture- What an ideal headless/composable tech stack looks likeRead the transcript here: https://www.ironplane.com/blog/partner-interview-with-kyle-capsalis#ecommercesolutions #ecommercesoftware #ecommerceproducts #ecommercetechnologies #pwa00:00 Shaping eCommerce with Kyle Capsalis, Strategic Partner Manager for Headless T...2023-04-1029 min

Shaping eCommerce with IronPlaneShaping eCommerce with Christian Lelaidier, Strategic Partnerships Manager at Front-CommerceOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Christian Lelaidier, Strategic Partnerships Development Manager at Front-Commerce. On the podcast, they talk about:- The world of composable commerce- How Front-Commerce got started and why eCommerce companies should consider using a flexible frontend- The ROI Front-Commerce customers see- The benefits of Front-Commerce for developers and marketing teamsRead the transcript here: https://www.ironplane.com/blog/partner-interview-with-christian-lelaidier#ecommercesolutions #ecommercesoftware #ecommerceproducts #ecommercetechnologies #pwa00:00 Shaping eCommerce with Christian Lelaidier, Strategic Partnerships Development M...2023-04-0444 min

The Hard Truth About B2B eCommerceEpisode 91: Tim Bucciarelli (Director of Engagement at Ironplane)Send us a textTim Bucciarelli has spent most of his career on the merchant side in eCommerce. Over the last 3 years he has joined the agency side at Ironplane helping merchants with eCommerce. Ironplane focuses on Magento and BigCommerce which often lead to B2B merchants. We discuss the challenges agencies face when trying to help merchants with B2B eCommerce such as discovery, architecture, and overall B2B eCommerce adoption.2023-03-291h 02

Shaping eCommerce with IronPlaneShaping eCommerce with François Chaix, Head of Partner Evangelism at AkeneoOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about:- How Akeneo's technology works and how the company started- The rise of omnichannel buying journeys in eCommerce- Why retailers should explore PIMs like Akeneo- How Akeneo was built to accommodate a composable architecture#pim #productinformationmanagement #ecommerceproducts #ecommercesolutions00:00 Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo04:41 The future of eCommerce is omnichannel 18:01 PIM...2023-02-2732 min

Shaping eCommerce with IronPlaneFuture of eCommerce series with Bob GiovanniniBob founded IronPlane in 2012 to provide Magento, Adobe Commerce, and BigCommerce services to B2C and B2B clients. He's also founded multiple eCommerce companies himself.In his interview with Tim, Bob focuses on how:- eCommerce will become “unified commerce” or just "Commerce"- BigCommerce seems to be in the middle between a true SaaS and something more custom or PaaS- Marketplaces will continue to grow as a revenue strategy- Magento open source is still best for customizations- SaaS platforms will improve, but businesses may get better tota...2023-02-0646 min

Shaping eCommerce with IronPlaneFuture of eCommerce series: Aaron SheehanAaron is the Director of Competitive Strategy at BigCommerce and has been in the eCommerce space for the past 8 years on the agency side of the business. He's worked with many clients in various industries and verticals and has a genuine interest in all things eCommerce-related.In his interview with Tim, he gives his take on:- Adobe - they see the future of eCommerce as composable for the enterprise only- Shopify - they are following a salesforce model creating their own version of payments, CDPs, headless architectures- BigCommerce - a...2023-01-301h 01

Shaping eCommerce with IronPlaneFuture of eCommerce: Curtis SchrumCurtis is the Head of Strategy at Shero, an eCommerce growth agency focusing on Magento, Adobe Commerce, Shopify, and BigCommerce.In his interview with Tim, Curtis explains that:- In 5 years, there won't be much change; if anything, there will be contraction - In 10 years, companies will focus on tactile feel, reproducing the in-store experience with 3D, VR, AR, etc.- BigCommerce is bigger than people think it is - they give customers a great toolbox- On-prem isn't going away any time soon - industries like healthcare need more control...2023-01-3034 min

Shaping eCommerce with IronPlaneFuture of eCommerce series: Damien RetzingerDamien is the owner of a small Magento and Adobe Commerce agency, Graycore. He's been a software engineer for the last 15 years and is the maintainer of Mage-OS, Faker-js (a Javascript library), and a PWA framework called Daffodil.In his interview with Tim, Damien shares his thoughts on the future:- We’re going to see consolidation - just like we have Apple, Microsoft, and Linux, we will see the same thing with eComm platforms- Magento will be the Linux - Open source software will continue working best for small businesses - $0 - 3...2023-01-2342 min

Shaping eCommerce with IronPlaneShaping eCommerce with Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at ZakekeOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke.On the podcast, they talk about:- How Zakeke technology works and how the company started- Several unique Zakeke use cases- How VR/AR/3D are no longer a nice to have- How industry leaders are using Zakeke today#3dcommerce #VR #AR #visualcommerce #ecommercetechnologies00:00 Shaping eCommerce with Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke03:30 How...2023-01-1641 min

Shaping eCommerce with IronPlaneFuture of eCommerce series: Isaiah BollingerIsaiah is the CEO of Trellis, an eCommerce digital agency that partners with Magento, BigCommerce, and Shopify. Isaiah started Trellis in 2012 and has served dozens of clients ever since.In his interview with Tim, he predicts that:- Only more mature companies will move to headless in the short-term - lots of older systems like ERPs aren't ready for the transition- Generally, platforms are going to have more and more tools OOTB- #AdobeCommerce will eventually be100% headless and have multiple microservices- Shopify is going upmarket, and the space in...2023-01-1645 min

Shaping eCommerce with IronPlaneFuture of eCommerce series: Kuba ZwolinskiKuba is the CEO of Snowdog, a unified commerce agency that's had a long-standing partnership with IronPlane.Kuba started his career as a developer and has worked extensively with Magento -- he even served on the board of the @magento association.In his interview with Tim, he talks about how:- Eventually, the “e” will be removed from eCommerce- Companies need to place even more focus on unifying the shopper experience- AI and ML technologies are great, but some businesses will also want to use no-code solutions - After...2023-01-1048 min

Shaping eCommerce with IronPlaneFuture of eCommerce Series: An Introduction by Tim Bucciarelli, Director of Engagement at IronPlaneAs the new year approaches, you may find yourself asking questions like:❓Where is eCommerce technology going?❓Will Magento be obsolete?❓How will Shopify, Adobe Commerce, BigCommerce, Commerce Tools, and Salesforce Commerce Cloud evolve?❓What is the impact of marketplaces on eCommerce?❓What does headless actually mean, and how is it distinct from "composable" or "API-first"?❓What are some innovative eCommerce companies I don't know about yet?Lucky for you, we have some answers -- or at least predictions. This month, we're doing a "Future of eCommerce" series, sharing our interviews w...2023-01-0900 min

Shaping eCommerce with IronPlaneShaping eCommerce with Marc Uible, VP of Marketing at ThreekitOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Marc Uible, VP of Marketing at Threekit.On the podcast, they talk about:- How Threekit technology works- Several unique Threekit use cases- His vision for the future of eCommerce (with VR/AR/3D as a foundation)- How industry leaders are using Threekit to gain higher conversion rates and higher LTV customers You can read the transcription here: https://www.ironplane.com/blog/how-to-hubspot-series-partner-interview-with-marc-uible#3dcommerce # VRAR #visualcommerce #ecommercetechnologies00:00 Shaping e...2022-11-2135 min

Make Each Click Count Hosted By Andy SplichalChoosing An eCommerce Solution Best For Your Business with Tim BucciarelliThis episode features Tim Bucciarelli, Director of Engagement at IronPlane. IronPlane is an eCommerce agency helping businesses with platform design, development, and digital marketing. He is passionate about helping businesses discover and implement new technologies.Tim shares what should a company consider and some of the biggest mistakes a company makes when choosing an E-commerce solution.Andy and Tim talk about the major players, the advantages, and some of the most important aspects of a platform design when it comes to conversion.Listen to Tim as he discusses why they do not use...2022-11-1130 min

Epicurean UnicornAll About E-Commerce with Tim BucciarelliSend us a textWe spoke with Tim Bucciarelli from Ironplane all about e-commerce and what it takes to get that food you buy online from the warehouse to your house. Find Tim at:https://www.ironplane.com/timhttps://www.linkedin.com/in/tim-bucciarellihttps://www.ironplane.com/https://twitter.com/ironplane?lang=enFind Puratos at:@PuratosUSA- Twitter@PuratosUS- Instagrampuratos.us 2022-11-0944 min

Shaping eCommerce with IronPlaneShaping eCommerce with Guy Marion, GM Chargebee RetentionOn the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Guy Marion, GM of Chargebee Retention.On the podcast, they talk about:- How Guy started Brightback, which got acquired by Chargebee- The Chargebee ICP- How Chargebee’s API-first approach is a differentiator- The retention benefits of a flexible subscription platform You can read the transcription here: https://www.ironplane.com/blog/how-to-hubspot-series-partner-interview-with-guy-marion#ecommercesubscription #subscriptionplatform #subscriptions #subscribe #recurringrevenue 00:00 Shaping eCommerce with Guy Marion, GM Chargebee Retention02:13 Intro to Char...2022-11-0826 min

The EcomXFactor Podcast: Ecommerce, Funnels & CROWhich Ecommerce Platform Should You Choose and Why?Tim Bucciarelli is the Director of Engagement at Ironplane. IronPlane is a team of experienced eCommerce professionals dedicated to designing, building, and optimizing exceptional eCommerce experiences for their clients. Tim is focused on helping businesses make the best decision for their eCommerce operations. Ensuring that their digital technology investments deliver the desired returns. Topics Covered: - The pros and cons of Magento, Big Commerce, Shopify and Woocommerce - Considerations for selecting an ecommerce platform - The flexibility Magento provides to enterprise level ecommerce stores 2022-11-0626 min

Shaping eCommerce with IronPlaneShaping eCommerce with Eddie Hsieh, Head of Alliances at OrdergrooveOn the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Eddie Hsieh, Head of Alliances at Ordergroove.On the podcast, they talk about:What Ordergroove is and how it worksWho is Ordergroove’s ideal clientHow AI is enabling personalization in subscription platformsHow Ordergroove allows merchants to dramatically reduce churn Not sure where to start your vendor evaluation? Contact us at IronPlane for help: https://www.ironplane.com/contact-us.#subscriptions #subscriptionplatform #ecommerceintegrations #ecommerce #checkout 2022-10-1824 min

Shaping eCommerce with IronPlaneShaping eCommerce with Rob Holthause, Former Director of Sales at Subscribe ProOn the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Rob Holthause, Former Sales Director at Subscribe Pro.On the podcast, they talk about:- What SubscribePro is and how it works- What types of companies can benefit from a subscription platform (hint: it’s almost all!)- Why churn is so important to minimize, and how SubscribePro helps with retention- What’s next for SubscribeProWant to read the transcript? Head to: .Curious about how subscription platforms could fit into your tech stac...2022-10-1237 min

Shaping eCommerce with IronPlaneExamining Top eCommerce Platforms With Aaron Sheehan, Director of Competitive Strategy, BigCommerceChoosing the best eCommerce platform for your business is a challenging process for many merchants.There are hundreds of eCommerce platforms, each with its own pitch for how they can help you achieve your eCommerce dreams. Your decision will have wide-ranging financial impacts, including implementation, customization, maintenance, and optimization costs. Operational impacts can include training users and coordinating existing workflows to consider the new platform operations. But most importantly, your eCommerce platform impacts your customers, ultimately helping or hurting your bottom line.With distinct tradeoffs between all platforms, how do you make the right choice...2022-10-0657 min

Shaping eCommerce with IronPlaneShaping eCommerce with Pete Kelich, HubSpot Principal Partner Account ManagerPete Kelich is currently a Principal Partner Account Manager at HubSpot, where he has managed and helped over 500 companies grow through utilizing the HubSpot software for themselves and clients.Check out his full Shaping eCommerce interview to find out:- Who coined the term “inbound marketing”- If B2C companies can benefit from Hubspot- What all the Hubspot hubs are- Where Hubspot is headed in the next 2 - 5 yearsHere are some useful Hubspot links:https://www.hubspot.com/pricing/marketinghttps://www.hubspot.com/why...2022-09-1458 min

Shaping eCommerce with IronPlaneShaping eCommerce with Anna Karoń, Sr Front-End Developer and Accessibility Specialist at SnowdogOn the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Anna, Senior Front-End Developer and Accessibility Specialist at Snowdog.On the podcast, they talk about:- What web accessibility is and why it matters- What web accessibility regulations eCommerce companies need to be aware of and abide by- 10 different techniques for improving accessibility on your siteWant to read more about what accessibility is and why eCommerce companies should care, contact us at IronPlane: https://www.ironplane.com/contact-us.Other useful links:https...2022-09-0731 min

eCommerce PodcastHow To Better Work With A Digital Marketing AgencyIf you're like most business owners, you know that digital marketing is important. But working with a digital marketing agency can be tricky- especially if you're not sure what to expect. In today’s show Robert Giovannini joins Matt to talk about digital marketing agencies and how businesses can get the most out of their relationship with them. ABOUT ROBERTRobert is the CEO of Ironplane, a full-service eCommerce agency specialising in platform design, development, and digital marketing. He brings 20+ years of eCommerce, website development, and team leadership experience to his role at Iron...2022-08-1151 min

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow To Recover from Rapid Agency Growth By Getting Hyper FocusedAre you an accidental agency owner trying to grow fast? Rapid agency growth isn't necessarily the best way to grow. When you're going through the ups and downs you want to get to the other side quickly. But slow and steady wins the race and for one agency, hitting the one million dollar mark changed everything. He went from running a “mom and pop shop" to growing a 10-person agency. He shares how he recovered from rapid growth by getting focused and his lessons on the importance of branding while growing his agency. Robert Giovanni is the CE...2022-08-1024 min

Product Startup130: Choosing an eCommerce Platform for your Hardware Product Tim Bucciarelli is a Director at IronPlane, an eCommerce agency that works with many large product brands. Tim has been a leader in the eCommerce space for almost 30 years. Today Tim is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what eCommerce is, how to choose a great eCommerce platform for your current and future product needs, and how to do a good job of building out your platform, especially around business to business sales.Today you will hear us talk about: What is eCommerce How do you choose the...2022-06-2222 min

10K Collective e-Commerce PodcastHow to Use Your Existing Product Catalogue on Your Own e-Commerce SiteWe spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email... we all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or woocommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do...2022-06-1312 min

10K Collective e-Commerce PodcastHow to Leverage an Existing Product Catalogue onto DTC SiteWe spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email... we all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or woocommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do...2022-06-0812 min

10K Collective e-Commerce PodcastBuild Your Own eCommerce Website DTC as an Amazon Seller with Robert Giovannini of Iron PlaneWe spend so much time as Amazon sellers stressing about how to get OFF Amazon. No wonder. Between Amazon's iron grip on customer data, the fact they showcase our competition to "our" shoppers/prospective customers and of course...the dreaded suspension email. We all have solid aspirations to develop our own independent sales channels. The reality however is often a damp squib. So many Amazon sellers I know have a Shopify or WooCommerce site that does almost nothing. A few I know make a few % of revenue from their DTC site - but with almost no profit! So how do...2022-06-0643 min

Crossover CommerceBuilding the Right Ecommerce Platform for your brand⎜ IronPlane ⎜ EP 243On Episode 243 of the Crossover Commerce Podcast, Ryan Cramer chats with Robert Giovannini of IronPlane. They'll discuss building the right ecommerce platform for your brand.---Crossover Commerce is presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong Payments:✅ YouTube @ https://www.youtube.com/c/PingPongPayments✅ LinkedIn @ https://www.linkedin.com...2022-05-2757 min

The Quiet Light Podcast3 Critical Steps to Selling OFF AmazonRobert Giovannini is the CEO of IronPlane, a full-service e-commerce agency specializing in platform design, development, and digital marketing. While in Russia in the 1990s, Robert created his first e-commerce website to sell handmade chess sets. He quickly realized the value of selling products online, and between 1999 and 2012 he developed multiple e-commerce and digital service companies. Robert earned his master’s degree in international economics from the University of Albany and his bachelor’s degree in business and managerial economics from Cornell University. In this episode… Do you want to increase conversion rates and boo...2022-05-1737 min

2X eCommerce PodcastSE07 EP08: eCommerce Platforming - fireside chat w/ Tim Bucciarelli (BONUS EPISODE)On today’s episode, Kunle is joined by Tim Bucciarelli, Senior Manager of Digital Operations at IronPlane, a full-service eCommerce agency specializing in platform design, development, and digital marketing agency in general. What does an eCommerce business need? They need a flawless flow of operations and timely software integrations, meaning that everything must be in tip-top shape. One of the common problems you encounter is with the plugin you bought. It didn't work on your platform. It’s too time-consuming to scour forums and articles to find a hack for your problem. Maybe...2022-05-1659 min

Shaping eCommerce with IronPlaneeCommerce Marketing Series: Overview of Integrated Digital Marketing - Marketing StrategyIn Episode 4 of our eCommerce Marketing Series, Project Manager Shawn Cohen gives a general overview of Integrated Digital Marketing. Plus, she outlines the advantages of executing integrated digital marketing campaigns across multiple channels to create more effective and unified campaigns. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!2022-05-1111 min

Shaping eCommerce with IronPlaneeCommerce Marketing Series: Omnichannel Edition - Events & NetworkingIn Episode 3 of our Omnichannel Marketing Series, Tony Mascarenas, Account Executive, discusses the best ways to utilize networking and events to increase customer engagement and build your online and offline communities. Plus, he shares best practices from his twenty years of marketing experience in industries that rely heavily on trade shows, chamber of commerce events, and in-store gatherings to create an organic business community. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series...2022-05-0315 min

Shaping eCommerce with IronPlaneeCommerce Marketing Series: Omnichannel Edition - Website Content & MarketingIn Episode 2 of our eCommerce Marketing Series: Omnichannel Edition, Tony Mascarenas, Account Executive, discusses the omnichannel approach for optimizing website content and digital marketing programs. Plus, he discusses how crafting highly-valuable web content can help drive traffic, conversions, and encourage in-store visits to brick-and-mortar locations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!2022-04-2613 min

Shaping eCommerce with IronPlaneeCommerce Marketing Series - Omnichannel Marketing Overview / Digital MarketingIn Episode 1 of our eCommerce Marketing Series, Tony Mascarenas, Account Executive at IronPlane, gives an overview of the Omnichannel approach and best practices for utilizing the first two marketing channels: website and instore. Plus, he demonstrates various ways to ensure a cohesive marketing strategy across channels. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes! 2022-04-2111 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: UX Implementation - User Experience / eCommerce DevelopmentIn Episode 9 of our eCommerce Tech Series, our team discusses UX Implementation. They detail various elements of the UX Implementation phase and stress the importance of ongoing client engagement and the continued optimization of the user experience. Plus, they examine the concept of A/B testing and when and how to use it when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce la...2022-04-1927 min

Marketing Technology Podcast by Marketing GuysHow to make the difference when you run a Magento webshop - Tim Bucciarelli, Ironplanein this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner! Topics we discuss: Differences between a Shopify and Magento webshop The importance of UX design for an eCommerce website How to come to the best UX Successful approaches LinkedIn Tim Bucciarelli: https://www.linkedin.com/in/tim-bucciarelli/ Website Iron Plane: https://www.ironplane.com/ The...2022-04-1923 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: UX Design - eCommerce DevelopmentIn Episode 8 of our eCommerce Tech Series, our team discusses UX Design. They offer key insights into the UX design phase when generating new concepts and developing customer journey maps to improve the user experience on eCommerce websites. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series a...2022-04-1522 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: UX Research - User ExperienceIn Episode 7 of our eCommerce Tech Series, our team discusses user experience research. They deep dive into the extensive UX research process during the early discovery phase and discuss the value of UX audits and code reviews when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce T...2022-04-1413 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: UX & CRO - User Experience / eCommerce DevelopmentIn Episode 6 of our eCommerce Tech Series: UX & CRO, our team discusses user experience and conversion rate optimization. Plus, they offer key insights into the critical components of the UX process for eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce O...2022-04-1125 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: Mobile Commerce - Native Apps vs. PWAsIn Episode 5 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares Native Apps vs. PWAs (Progressive Web Apps). Plus, he discusses the advantages of using PWA technologies to create unique experiences for your customers. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!2022-04-1108 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: New Tech vs. Established TechIn Episode 4 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses new technologies vs. established tech and what to consider when researching eCommerce platforms. Plus, he offers key takeaways when evaluating market presence, market penetration, and establishment history. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!2022-04-1109 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: Comparing SaaS vs. On-Premise vs. PaaSIn Episode 3 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares SaaS vs. On-Premise vs. PaaS. Plus, he outlines the various advantages of each eCommerce solution when it comes to customizations, scalability, and security. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!2022-04-0813 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: Buy vs. Build - eCommerce PlatformsIn Episode 2 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses the pros and cons of Buy vs. Build when selecting an eCommerce platform that will help you grow and scale your eCommerce business. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!2022-04-0711 min

Shaping eCommerce with IronPlaneeCommerce Tech Series: Choosing a Platform for Your eCommerce WebsiteIn Episode 1 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, gives an overview of various eCommerce platforms and offers key insights to help companies choose the best platform for their business. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!2022-04-0712 min

Shaping eCommerce with IronPlaneIntro Episode: Why the Name IronPlane?Welcome to Shaping eCommerce with Ironplane. In our intro episode, CEO Robert Giovannini shares his own journey when naming his company and offers key insights on the creative process while staying true to your core set of values. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!2022-04-0611 min