Shows
SaaS TherapyThe secrets to effective customer communication, with Irwin Hipsman, Founder of RepetitosIn this episode of SaaS Therapy, Todd Kirk and Casey Trujillo discuss the critical importance of maintaining accurate customer contact data in B2B SaaS companies with guest Irwin Hipsman. They explore the common pitfalls organizations face regarding data management, the necessity of effective segmentation, and the role of cross-functional teams in improving database health. The conversation concludes with insights on best practices for customer engagement and the importance of crisis communication.TakeawaysMaintaining accurate customer contact data is crucial for B2B SaaS success.20% of employees leave their jobs...2025-06-1739 min
Ops CastWhy Should Marketing Ops Pros Care About Customer Marketing and Customer Contact Data with Irwin HipsmanText us your thoughts on the episode or the show!In today's episode, we talk with Irwin Hipsman, founder of Repititos, to explore the often-overlooked world of customer marketing and the critical role of customer contact data. Irwin shares findings from his recent research report on the state of customer contact databases, revealing why so many organizations struggle with poor data quality and how it impacts customer communications, renewals, and crisis response.Together, they dive into:The definition of customer contact databases and why focusing on individuals—not accounts—is crucial.Key findings from Irwin...2025-06-0247 min
The Daily StandupWhat CS can learn from marketing | Irwin HipsmanEpisode 245: Irwin Hipsman returns and shares what he learned from a recent marketing conference.⏱️ Timestamps:00:00:00 - Intro00:01:54 - Insights from the NYC alliance conference00:02:20 - B2C’s surprising presence and takeaways00:03:45 - Group reference calls: game-changing move00:04:58 - The risks and rewards of open invites00:06:07 - Bridging the marketing-silo disconnect00:07:35 - Understanding customer vs product marketing00:09:33 - The hidden power of database cleaning00:11:52 - The scary truth behind dirty data00:13:32 - Irwin’s comeback and final thoughts...2025-05-1514 min
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086To participate in Irwin's research project, go to https://repetitos.com/research. The first 20 respondents will get a free one-hour session with Irwin!Irwin Hipsman, Founder at Repetitos, chats with Alex about the importance of data hygiene and how tracking customer movement impacts digital customer success initiatives. The two discuss the challenges of maintaining accurate account health scores, managing segmentation errors, and fostering alignment across teams to optimize customer experiences in an evolving digital landscape.Chapters:00:00 - Intro 04:11 - Digital CS maturity and predictive insights 05:11 - Account vs. individual health scores 06:12 - The basics of...2025-01-0749 min
Beating The DrumTakeaways From Forrester’s B2B Summit and Expanding Your Customer Marketing Skillset with Irwin HipsmanIrwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester’s B2B Summit North America, and he came away excited about the themes he noticed from the keynote sessions that are directly relevant to customer marketing, especially in encouraging marketers as a whole to be much more...2023-07-2534 min