Isa Gautschi - Podcast Details

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The Irresistible Marketing Pod#94 Marketing As ResistanceReal life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms. Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging ...2025-07-1627 min

Unweaving Chronic PainWhen Good Things Feel Unsafe (Real People, Raw Healing Series)Ever feel like you’re doing everything right—you’re aware, you’re healing, you're even making progress—and then suddenly… you shut down?The good thing starts, and your system slams on the brakes. You go numb. You feel “gray.”You’re not broken. You’re stuck in a nervous system protection pattern—and this episode is for you.In this powerful live coaching conversation, returning guest and entrepreneur Isa Gautschi shares what it feels like to hit that emotional flatline—even when life is technically fine. Together, we explore why shutdown happens, how it often shows up when t...2025-06-0656 min

The Irresistible Marketing Pod#93 How To Convey Expertise with Shaté HayesIf your About page is just a bullet point list of your qualifications, you’re leaving money on the table. In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities. You’ll learn: 🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts of your story to share in your marketing 🖋️ How to use data to combat your imposter syndrome 🖋️ Why negative self-talk can s...2025-05-1340 min

The Irresistible Marketing Pod#92 How Long Til They Buy?Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data. Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter 2025-05-1219 min

The Irresistible Marketing Pod#91 The Problem With “Tough Love” Business CoachingCoaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly. It sucks when there is no concern placed on how it lands. It sucks when there is no accountability for how it’s delivered. So, is your coach empowering you or relegating you to per...2025-04-2321 min

The Irresistible Marketing Pod#90 How To Vanquish Salesyness From Your MarketingWrong question. Right question: why are you afraid of selling? Free Workshop 🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025 Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter 2025-04-2015 min

The Irresistible Marketing Pod#89 When Can I Expect Profit?Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster. Most are estimating 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general? Here’s why getting help now is the financially responsible move. Free Workshop 🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 2...2025-04-1230 min

The Irresistible Marketing Pod#88 Dream KillersDefensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients. That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts. Is your inner circle more Dream Killer or Dream Bringer? Work With Me 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistib...2025-03-2921 min

The Irresistible Marketing Pod#87 All It Takes is One PersonYour work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this. Work With Me 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me o...2025-03-2922 min

The Irresistible Marketing Pod#86 Why You Can’t "Just Get Over" Your Marketing BlocksAre you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years? If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach. Work With Me 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my news...2025-03-2536 min

The Irresistible Marketing Pod#85 You Still Gotta Talk To PeopleThe more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone. Work With Me 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Foll...2025-03-2326 min

The Irresistible Marketing Pod#84 You Know What To Do, Just Not How To Make Yourself Do ItYou know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch. But something keeps happening between knowing what to do and actually doing it. Here’s why more information isn’t the answer- and what actually is. Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Fol...2025-03-1416 min

The Irresistible Marketing Pod#83 Sometimes It IS About The MoneyYou don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer. It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too. And from a coach who doesn't accidentally or intentionally shame them for this. And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all...2025-03-1117 min

The Irresistible Marketing Pod#82 “What Do They Have That I Don’t?”We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair. But when you look at the businesses of those you admire, there is one thing it is helpful to compare. Work With Me 🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow m...2025-03-0615 min

The Irresistible Marketing Pod#81 How To Create Ethical Urgency Through Messaging AloneYour messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how. Work With Me 🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me...2025-03-0424 min

The Irresistible Marketing Pod#80 Better "What Ifs"The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 F...2025-02-2633 min

The Irresistible Marketing Pod#79 What happens when you 10x your price?You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price. Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Marketin...2025-02-2027 min

The Irresistible Marketing Pod#78 Avoiding AvoidanceKnow you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email 2025-02-0527 min

The Irresistible Marketing Pod#77 How to Actually Get Business from LinkedIn (Yes, YOU Coaches & Creatives!) with Mollie LoHold up, there is a fun (& lucrative) side to LinkedIn! But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet. In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches, creatives, & small business rebels can master personality-packed LinkedIn posting to draw in organic leads. And no, you don’t have to post any memes or inspirational quotes. 5 Day LinkedIn Challenge 🍓”The 5-Day LinkedIn Challenge is designed exclusi...2025-01-2546 min

The Irresistible Marketing Pod#76 Long Shot LoreIn this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business. Work With Me as Your Marketing Confidence Cheerleader 🍓Book a complimentary ✨Marketing Audit✨ for some quick wins 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Get a fabulous website Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.com 2025-01-1831 min

The Irresistible Marketing Pod#75 Copywriting For Relationship-Building with Melissa EsmeraldaA blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word. But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers. Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that...2025-01-1548 min

The Irresistible Marketing Pod#74 The Formality TrapErring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.” Make 2025 the year your website finally starts pulling in sales while you sleep! 🍓The Website Bundle- 11% off Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencech...2025-01-0537 min

The Irresistible Marketing Pod#73 Getting Rich = Revolution, And I Love That For Us | Entrepreneur DiariesDear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work, I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival. Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz here’s what that would mean for the world. Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Sq...2024-11-2615 min

The Irresistible Marketing Pod#72 How To Stop Settling In Your BusinessSlow your roll, babe. You’re skipping some steps before you can even KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how. Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s $9.99 if you register by Monday, Oct. 21, 2024 then it’s $19.99 until cart closes on Tuesday, Oct. 29, 2024. 🍓 Work with me 1:1! 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my n...2024-10-2130 min

The Irresistible Marketing Pod#71 Business BoundariesWhen people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell. Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s free if you register by Monday, Oct. 14th, 2024 then it’s baddie-on-a-budget pricing until cart closes on Tuesday, Oct. 29, 2024. 🍓 Work with me 1:1! 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsl...2024-10-1113 min

The Irresistible Marketing Pod#70 Ice Cream or Chili Pepper?Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.c 2024-09-2915 min

The Irresistible Marketing Pod#69 A Case of the Bad Ads & the Compare and Despair Trap | Entrepreneur DiariesMy no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.com 2024-09-2808 min

The Irresistible Marketing Pod#68 The Courage To Narrow It Down with Monique the Money CoachAppealing to everyone at once is a skill exactly 0 people have mastered. But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing. Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers. So, we have to trust that narrowing it down is the right move. That’s why ge...2024-09-221h 00

The Irresistible Marketing Pod#67 Shameless Marketing (The Good Kind)The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem. Work With Me as Your Marketing Confidence Cheerleader 🍓 Seize one of the last spots to work with me 1:1 in 2024! 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confiden...2024-09-1908 min

The Irresistible Marketing Pod#66 Anxiety Doesn't Mean You Made a MistakeWhat if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore. Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@market...2024-09-1435 min

The Irresistible Marketing Pod#65 My First $10K Month | Entrepreneur DiariesJuly 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it. I’m gonna publicly take inventory. A) To help it sink in for myself that: dang, I did that. B) To light the path for those coming after. C) To help you steer clear of some of the obstacles that I smacked right into. Work With Me as Your Marketing Confidence Cheerleader 🍓 Join...2024-09-0813 min

The Irresistible Marketing Pod#64 Stop Marketing To Your CriticsWho are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it. Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July 🍓 Register for a *free* Breathwork & Marketing Confidence Cheerleading Session on July 19th- in collaboration with Mica Winegarden, The Burnout Fairy 🧚 🍓 1:1 Support...2024-07-1417 min

The Irresistible Marketing Pod#63 I Made This | Entrepreneur DiariesThe tale of how a black sheep screw-up found(ed) her Squad 🎉 & built the business of her dreams. Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July 🍓 1:1 Support Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 2024-07-0731 min

The Irresistible Marketing Pod#62 Marketing with the Witch Wound with Faelan ShivaWhat if this marketing anxiety… isn’t yours? A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered. And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft. Our bodies carry the memories of when own...2024-06-221h 00

The Irresistible Marketing Pod#61 So You Want To Go Viral with Alyssa ZanderCan you emotionally handle going viral? So many want to go viral, so few are ready. I’ve got the perfect guest to give you the inside scoop on what it’s like to go viral many, many times over. Friend of the show and returning guest Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it. We discuss: 🌳 The...2024-06-1059 min

The Irresistible Marketing Pod#60 Just Because You Can Doesn't Mean You ShouldIt’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why. Come to The Squad 🎉 Open House! 🍓Register for free Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 2024-06-0915 min

The Irresistible Marketing Pod#59 When Explaining Value Isn't WorkingIf potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself. I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable. Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingco...2024-05-1906 min

The Irresistible Marketing Pod#58 Breakdown Before Breakthrough: The Money Edition with Selomé Samuel“If you want to light all your money shit on fire, start a business.” Truer words, right? 😅 It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same work. And there is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had...2024-05-0752 min

The Irresistible Marketing Pod#57 Upleveling My Relationship With Control | Entrepreneur DiariesToday is a more personal episode. My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough. Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube: @marke...2024-05-0705 min

The Irresistible Marketing Pod#56 Trauma-Informed Money Manifestation with Samara KasaiManifestation is hot right now. From top business coaches to celebrities to mental health professionals, it seems like everyone is talking about it. On the one hand, I love it because learning about manifestation has helped me to envision a bigger and better life than I realized was possible for me. On the other hand, many popular teachings about manifestation often skirt or go full-on toxic positivity- often assigning individual blame to systemic problems. This, I don’t like. When it comes to money, those of us who i...2024-04-0758 min

The Irresistible Marketing Pod#55 Stop Skipping Stating The Obvious In Your MessagingDon’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101. Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉 (50% off right now!) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerler 2024-03-2712 min

The Irresistible Marketing Pod#54 The Challenge of SimplicitySimplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye. Work With Me as Your Marketing Confidence Cheerleader 🍓 Get a 🔥 Brand Story 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader Sources of The Stats I Referenc...2024-03-2214 min

The Irresistible Marketing Pod#53 Violent Confirmations: How To Write a Not-Boring Email with Peya RobbinsImagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you - are just a regular day in the life operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too. Work With Peya 🍓 Sign up for Violent Confirmations 🍓Specials for Irresistible Marketing Pod listeners - make sur...2024-03-1857 min

The Irresistible Marketing Pod#52 How To Stop a Business Doom Spiral with Tiffany CheungTiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote. The episode of The Social Reset we reference where Tiffany shares how she turned a flopped launch around. 🍓 *vulnerable share* How I Turned a Failing Mastermind Launch Around {Mastermind Re-Launch Lessons} Work With Tiffany 🍓 FREE Sales Call Training 🍓 Magic Mind Follow Tiffany 🍓 tiffanycheung.co 🍓 @tiffanycheung.co on Instagram Work With Me as Your Marketing Confid...2024-03-011h 06

The Irresistible Marketing Pod#51 Or You Could Just Follow UpIf you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up. Get Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube...2024-02-2014 min

The Irresistible Marketing Pod#50 The Gift of Slow Business GrowthWhat if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it. 5 ways slow business growth was a GIFT for me. Get Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader 2024-02-1721 min

The Irresistible Marketing Pod#49 An Overlooked Rite of Passage: How You Handle the No-ShowsHere’s how bad asses who become wildly successful entrepreneurs handle disappointments in business. Get Me as Your Marketing Confidence Cheerleader 🍓 Get the Year of Killer Content Special - 6 months complimentary membership to The Squad 🎉 when you check out by Wednesday, Feb. 7 🍓 Join The Squad 🎉 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader 2024-02-0421 min

Unweaving Chronic PainMastering Entrepreneurship: Overcoming Adversity, Authentic Marketing, and Self-Care with Isa GautschiIsa's Website: https://www.misamessaging.com/ The Irresistible Marketing Pod: https://open.spotify.com/show/0ldiePmTMg1j7ChX1fMio5?si=64af33f287eb4788 Isa's IG: https://www.instagram.com/marketingconfidencecheerleader/ Follow me on IG: https://www.instagram.com/drandreamoore/ Are you an entrepreneur facing unique challenges and looking for guidance and inspiration? Join us for an eye-opening conversation with marketing confidence cheerleader and digital agency owner, Isa Gautschi. In this transformative episode, we explore the highs and lows of entrepreneurship, with a focus on the...2024-02-0247 min

The Irresistible Marketing Pod#48 Why Do So Many Entrepreneurs Struggle With Chronic Pain? -with Dr. Andrea Moore, Chronic Pain SpecialistIn today’s episode of The Irresistible Marketing Pod, we talk about why so many entrepreneurs struggle with chronic pain and what to do about it. My guest is the fabulous Dr. Andrea Moore, a Doctor of Physical Therapy, Board-Certified Orthopedic Specialist, Certified Life Coach & Thriving Method Facilitator, Nutritional Therapy Practitioner, & host of The Unweaving Chronic Pain podcast. She brings an incredibly nuanced, well-rounded, and helpful perspective to chronic pain that I can’t wait to share with all of you. Take the Pain Archetype Assessment for Free 🍓 Pain Archetype Assessme...2024-01-2553 min

The Irresistible Marketing Pod#47 How To Build a Magical Membership - with Jyssica Leilani, Founder of Upper Left LadiesStyle Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode. Attend Your First Upper Left Ladies Meetup for Free 🍓 Visit the Upper Left Ladies website store select "Meetup Dropin" and enter FIRSTMEET at checkout Join Upper Left Ladies 🍓 Become a ULL Member F...2024-01-2549 min

The Irresistible Marketing Pod#46 Customers Aren’t “Giving” You MoneyThe mindset shift you need in order to sell confidently: they aren’t doing you a favor and you aren’t asking for one. Here’s why. Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on Insta: @marketingconfidencecheerleader 🍓 Follow me on TikTok: @confidencecheerleader 2024-01-1504 min

The Irresistible Marketing Pod#45 Imposter Syndrome? Try a Tincture of Chad! - with Writer Ellee ThalheimerImposter syndrome sucks. But have I got a hilarious way to combat it for you. Writer Ellee Thalheimer shares how she taps into her “inner Chad” to boost her confidence in situations where she feels like an outsider. Follow & Work With Ellee 🍓Instagram: @pnw_hedonism 🍓Freelance Writing Services Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on Insta: @marketingconfidencecheerlead...2024-01-1457 min

The Irresistible Marketing Pod#44 Cheerleading Sesh: Owning Your Big Vision - with Dr. Kat, Book DoctorStep 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision. Listen in on this real-life Marketing Confidence Cheerleading session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautiful vision for her work. Follow Dr. Kat 🍓Instagram: @kat_kit_s 🍓Website Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch 2024-01-131h 07

The Irresistible Marketing Pod#43 How Personal Life Relationships Affect Your Biz & Your BagThe single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9 Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my new 2024-01-0817 min

The Irresistible Marketing Pod#42 The Discomfort of The Uplevel7 uncomfortable lessons I had to learn before a major business glow-up. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9 Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter 2024-01-0717 min

The Irresistible Marketing Pod#41 The Marketing Channel With a Surprisingly Long Shelf-LifeBlog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023. Most Popular Blog Posts of 2023 Irresistible Marketing Example: Chewy Sends Flowers to Customers Whose Pets Have Passed Away Website Optimization: How to Visually Highlight The Most Important Messaging on Your Website The Importance of Hope In Marketing You ARE the Niche Preventing Choice Overload in Website Marketing Want us to handle authoring your own wildly popular blog? Free M...2024-01-0723 min

The Irresistible Marketing Pod#40 How Much Money Is Marketing Confusion Costing Your Business?Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9 Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter 2023-12-2809 min

The Irresistible Marketing PodThe Discomfort of The Uplevel7 uncomfortable lessons I had to learn before a major business glow-up. Listen to this if you're an entrepreneur who struggles with people-pleasing and codependency. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2 Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter 2023-12-2517 min

The Irresistible Marketing Pod#39 It’s Probably a Marketing ProblemIf you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2 Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Fo...2023-12-2008 min

The Irresistible Marketing Pod#38 Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer - With High Vibe HeatherMany people have a problem we could help them with with our products or services. But. A lot of them don’t know they have that problem or that it’s urgent that they fix it right now. They aren’t aware of how it’s negatively affecting them. They don’t realize that something better is an option that is available to them. That’s the job of marketing for all of us. Help our people understand the problem they are having, how life could be so much better...2023-12-1358 min

The Irresistible Marketing Pod#37 5 Months or 5 Minutes?Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2 Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch...2023-12-1323 min

The Irresistible Marketing Pod#36 Stay Delulu: The Entrepreneurial Mindset Few Admit to But Everyone NeedsFor audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2 Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me ...2023-12-1323 min

The Irresistible Marketing Pod#35 Cheerleading Sesh: How To Explain The Value of Your Work - with Alyssa Booth, Licensed Professional Counselor & Empowered Body CoachThe heart of consent-based marketing practices is just to tell the truth. But telling the truth about your work doesn’t just mean you’re clear on the boundaries and limitations of what you can & can’t promise and who you are and aren’t for. It also means that you fully recognize, own, and confidently convey the impact of your work. What’s possible for your people when they invest in themselves by working with you. What opportunities may open, what burdens may lift, what pains may be soothed, and what new joy...2023-10-271h 11

The Irresistible Marketing Pod#34 The Terror of Things Going Too WELL“What if I get everything I want and lose it all?” Believe it or not, this fear has a lot of folks sabotaging their marketing before it ever has a chance to work. Here’s how to take the venom out of the fangs of that fear. Cycle of Abuse Reference 🍓 ACON Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencechee...2023-10-1917 min

The Irresistible Marketing Pod#33 How To Be a Shameless Icon - with Star MatriarchSex work. Autism. Weaponizing how she was stereotyped for cash money. Making a mistake in public and fully owning it. It’s all part of Star Matriarch’s story and she shies away from none of it. She turned it into her damn brand. The multi-disciplinary artist’s forthcoming Red Ship record embraces every aspect of identity that she was once shamed for. It was a journey to get there, and the story is a wild ride you’re gonna want to hop on. For anyone wh...2023-09-301h 00

The Irresistible Marketing Pod#32 Cheerleading Sesh: What Would Ginger Fatale Do?Ever received a negative review? Ever received a negative review from a troll who was never even a customer, only to have Google refuse to remove it? Not fun. But also- not the end of the world. In fact, there are several ways to have a bit of fun with it. Actually, sometimes you can even turn a negative review into really good marketing. 😈 That’s what I worked on with Burlesque Star Ginger Fatale in this real-life Marketing Confidence...2023-09-2849 min

The Irresistible Marketing Pod#31 Cheerleading Sesh: Your Presence Adds Value - with Arthur Robinson, The Librarian ContrarianDo you think you have to “earn” the brand that YOU created? Let me tell you a secret: you already did. It wouldn’t exist without you. You brought it into the world. You birthed it. You gave it light. That was enough. If you’ve been conditioned to believe that you don’t just deserve what you require to survive and thrive, you have to perpetually strive to earn these things… this idea is probably creating some co...2023-09-271h 01

The Irresistible Marketing Pod#31 Is Your Attachment Style Messing With Your Launch?Just like insecure attachment styles make it hard to sustain healthy, lasting, intimate relationships, insecurely attached marketing styles make it hard to get sales and build great customer relationships- and often unintentionally result in dysfunctional launches. Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd 🍓 90-Day Custom Content Plan More on Attachment Styles 🍓Your Attachment Style Test form The Personal Development School Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓Follow me on Insta...2023-09-2714 min

The Irresistible Marketing Pod#30 How Much Should I Care About My CTR?It matters, but not as much as you think it does. Here’s my breakdown of why you shouldn't let bad math get you down... and why, frankly, a lot of marketing metrics are based on bad math. Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader 2023-09-2611 min

The Irresistible Marketing Pod#29 How To Stop Underpricing“The value of work” is always- and has always been- subjective. And you are your own most important subject. In this episode, I share 2 simple questions to help solopreneurs know when it’s time to raise their prices. Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support- 25% off Through Tuesday, June 13th 🍓 Pay-What-You-Can Marketing Confidence Cheerleading Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on T...2023-06-1310 min

The Irresistible Marketing Pod#28 What To Do When Marketing is #Triggering - With Body Lorax Lauren Elise PetersonAre you procrastinating or in a legit trauma response? If you find marketing #triggering, you are not alone. Today’s guest, Body Relationship Coach & Dance/Movement Therapist Lauren Elise Peterson shares the signs you’re slipping into a trauma response when marketing your business and some simple somatic tools you can use to bring your body back to a sense of safety. Work With Lauren 🍓 1:1 Coaching for Clinician Burnout 🍓 1:1 Coaching for Body Image Struggles Follow Lauren 🍓 Website 🍓 Instagram as @laurenelisepeterson...2023-06-0956 min

The Irresistible Marketing Pod#27 The Gift on The Flip Side of FearNot gonna lie, my outlines for my upcoming Marketing Witchery Week workshops read like pretty dope poems. This one, for the workshop on May 25 titled “Fear as Fan Fiction & Steamy Love Letters” might be my very favorite. So here it is in poem form. Come next week for the full magick. 🔮 Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil...2023-05-1914 min

The Irresistible Marketing Pod#26 Untangling Your Sense of Safety from Your KPIsWhat if your ability to feel safe did not depend on your business KPIs—— EVEN money? And what if assigning the responsibility for your internal sense of safety to other people- like customers- is why your sales are disappointing in the first place? Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, Mo...2023-05-1614 min

The Irresistible Marketing Pod#25 Marketing is Confusing For Your BodySurprising ways you might be unconsciously sabotaging your marketing if your body doesn’t yet trust that you are safe in uncertainty. Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at an...2023-05-1320 min

The Irresistible Marketing Pod#24 Not Growing? Check These 2 Things FirstIf you aren’t growing customers, followers, and profits as fast as you like, it’s important to not immediately start jumping to conclusions about what you’ve done wrong. Let’s check in on capacity first. Here’s where to start. Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie...2023-05-0711 min

The Irresistible Marketing Pod#23 That One Time I Mistook a Panic Attack for a Crush & Why It’s Extremely Relevant to MarketingSo many of us confuse “safe” with “familiar.” Personally, this mix-up can keep you stuck in some pretty toxic patterns. And as an entrepreneur and/or marketer, this lack of awareness cuts you off from your most powerful sales leverage: emotional clarity. Marketing Witchery Week 🎟️ How To Turn Anxiety Into Creative Gold Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, Mo...2023-05-0421 min

The Irresistible Marketing Pod#22 Offer LESS: The Elegance of Stripping Your Offer DownGiving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly. Simple offers are so much easier to market, sell, & deliver. Let’s get into why you’re going to be tempted to offer more for less and what to do instead. Get in On the Spring Secret Sale 🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off. First one to...2023-04-2627 min

The Irresistible Marketing Pod#21 Want Repeat Sales? Reward Your Best Customers & Most Engaged FollowersJust because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it. Example of Low-Effort Promotion for my Secret Sale Just to Instagram Followers 🍓 Spring Secret Sale Get in On the Secret Sale 🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off...2023-04-2525 min

The Irresistible Marketing Pod#20 2 Years In: a (Business) Survival StoryI recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year. But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense. So, here’s what it really took, the risks I had to take, and the hardest-won lessons I learned. I share hoping that this can bring you some...2023-04-211h 03

The Irresistible Marketing Pod#19 A Love Letter To DebtIf debt were something to be ashamed of, only the already wealthy would be “allowed” to open businesses. De-shaming debt is a feminist issue. It’s a class issue. It’s a race issue. Here are some thoughts that have helped me release my shame about going into debt to open my business. Music for Melting Money Blocks 💰 Money Spell Spotify Playlist Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get...2023-04-1610 min

My Therapist Is Out!How To Be an LGBTQ+ Ally in Your Marketing (Swapcast) with Renae Johnson (they/them) and Isa Gautschi (she/her)It's swapcast time! CEO and Founder of OSTC, Renae Johnson, sat down with Isa Gautschi, Marketing Confidence Cheerleader, to chat about how you can incorporate inclusiveness into your marketing. At OSTC, we primarily work with the LGBTQ+ community which means inclusivity matters. Listen along to hear how you can walk the walk and not just talk the talk! Follow us on Social Media at: https://www.instagram.com/mytherapistisout/ https://www.instagram.com/openspacetherapycollective/ https://www.tiktok.com/@openspacetherapy Listen and Subscribe to audio at: https://open.spotify.com/show/0x3fg3TJ5t9q9Pza0CRtYO?si=2d8b625115ec...2023-04-1247 min

The Irresistible Marketing Pod#18 Or They Could Just Pay YouWanna know a sneaky way imposter syndrome often shows up for women entrepreneurs? Not realizing that: Your time is valuable. Your effort is valuable. Your perspective is valuable. Your experience is valuable. ... And not marketing or charging accordingly. It often ties back to a secret fear that "anyone could do what I do." So, let's myth bust! Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret...2023-04-0819 min

The Irresistible Marketing Pod#17 Stop! Back Away from the Grind with Mica Winegarden, The Burnout FairyIrresistible Marketing actually DOES NOT require you to be constantly posting, on every social media channel, all day, every day. Rest HAS to become part of your marketing strategy- or your marketing will not be sustainable. Now before you tell me sure, you’ll rest as soon as you accomplish X, Y, Z, allow me to remind you that you do not need to earn rest. Rest is a requirement of life. Your body needs you to rest. Your business won’t suffer because you don’t work 18 ho...2023-03-2954 min

The Irresistible Marketing Pod#16 Fatphobia-Free Marketing With Keri Emme, The Naked Body Coach and Creator & Host of the Closer Together PodcastBy now, you all know how strongly I feel about creating marketing that partners with your body for creativity rather than ignoring its needs for the sake of productivity. But I also feel strongly about creating marketing that doesn’t hurt anyone else’s body either. I feel so strongly about this that I actually will not take on clients in the diet or weight loss industries. Because with just a litttttlllleee bit of investigation, it’s easy to see that our culture’s strange obsession with defining “health” as thinness is based on some pretty shakey...2023-03-2851 min

The Irresistible Marketing Pod#15 You ARE The Niche with Rebecca Beyer of Blood & SpicebushYou don’t need to fit into a niche when you ARE the niche. You don’t gotta narrow it down to have a successful business. And who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer? For those of you who have been told by various mentors to narrow it down but really don’t wanna, listen to this episode for validation. ❤️ Follow Rebecca Beyer 🍓Blood and Spicebush Website 🍓On Instagram and Facebook as @bloodandspicebush 2023-03-2752 min

The Irresistible Marketing Pod#14 You Don’t Have a Strategy ProblemIf you’re struggling to get your marketing to take off, here’s what’s most likely to be the culprit: a belief problem, not a strategy problem. Today, I’m going to tell you what the heck a marketing confidence cheerleader is and how client after client let me know they needed this service, and what happened for them when I started providing it. Work with me 1:1 🍓 Season of Support 🍓Pep Talk in a Pinch Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me ...2023-03-2726 min

The Irresistible Marketing Pod#13 The Safe Choice Is Not The Safe ChoiceWhy, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is. Get Irresistible Marketing 🍓 Sign up for Season of Support to work with me 1:1 Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on...2023-03-2628 min

The Irresistible Marketing Pod#12 3 Easy Ways To Get More TestimonialsA lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. In this episode, I share 3 simple tips you can adopt today to bring in more rave reviews. Get Irresistible Marketing 🍓 Work with me 1:1 Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging 2023-03-2311 min

The Irresistible Marketing Pod#11 3 Easy Ways To Repurpose Old ContentHow to still post consistent, quality marketing content- even when you’re not feeling 100%. Get Irresistible Marketing 🍓 Work with me 1:1 Tips, Tricks, & Perks 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging 2023-03-2214 min

The Irresistible Marketing Pod#10 Marketing With Chronic PainSustainable marketing practices value sustainability over frequency. In this episode, I share my 5 best tips for partnering with your body to create irresistible content when life throws you a curve ball like chronic pain, mental health struggles, or rough life events. ✨ Get your copy of the You Are Safe In Your Body Workbook ✨ Get Irresistible Marketing 🍓Join Club Content Cauldron 🍓 Work with me 1:1 Tips, Tricks, & Perks 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on...2023-03-0448 min

The Irresistible Marketing Pod#9 Why Empathy Isn’t Enough To Make the SaleThe opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for. Get Irresistible Marketing 🍓Join Club Content Cauldron 🍓 Work with me 1:1 Tips, Tricks, & Perks 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging 2023-03-0415 min

The Irresistible Marketing Pod#8 How to Choose Your Brand Colors With Designer Pam Partington, Co-Founder of RealisticI know a lot of new business owners are spending time agonizing over branding: how to pick a visual aesthetic to properly communicate the essence of your business and offers. So, to help you out with your decision-making process plus make it more fun and empowered, I brought on an awesome designer, Pam Partington, to teach us about color theory. Color Theory References: Color wheel for complimentary colors Color symbolism chart The book that Pam calls “the G.O.A.T. of color theory” 2023-02-171h 15

The Irresistible Marketing Pod#7 How Much of Your Personal Story Should You Share in Your Marketing?This is one of the questions I get asked the most. Here are my guidelines for deciding what to share and what to keep private. And, no, only sharing what's "professional" is not one of my guidelines. Work With Me: Join Club Content Cauldron Work with me as your Marketing Confidence Cheerleader Follow me on Insta: @marketingconfidencecheerleader Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging 2023-02-1611 min

The Irresistible Marketing Pod#6 Inclusivity Beyond Rainbow Capitalism - with Renae Johnson, founder of Open Space Therapy CollectiveAs Valentine’s Day draws near and our digital spaces are flooded with imagery and messaging about cis-hetero couples, I wanted to share some thoughts on how businesses can be more inclusive in their marketing. Joining me for this discussion is Renae Johnson, founder, CEO, & Clinical Supervisor of Open Space Therapy Collective, a hub for queer and trans therapy based in California. As a licensed therapist, Renae is just a wealth of information about how messaging affects people’s mental health. Follow Open Space Therapy Collective (OSTC): openspacetherapycollective.com 2023-02-1051 min

Closer TogetherChronic Pain w/ Isa GautschiOn this episode I am joined by Isa, owner of the M.Isa Messaging digital marketing agency. We discuss her experience with chronic pain (migraines) and the oppressive systems that can fuel our tendency to ignore our bodies and push through the pain. Follow her on instagram: @misamessaging & @marketingconfidencecheerleaderListen to her podcast: The Irresistible Marketing Pod Find out more about her Marketing Confidence Cheerleading Season of Support hereA 3 month, 1:1 program to start marketing irresistibly YOUR WAY playing by YOUR RULES guided by how best to honor your business AND your mental, e...2023-01-2533 min