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Isa Gautschi

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The Irresistible Marketing Pod
The Irresistible Marketing Pod#98 Hardcore HooksHard truth: small talk has no place in marketing. You’re going to have to accept that you need a hook and that crafting a good one takes effort and practice.   🍓 See the examples referenced in this episode on my blog Work With Me 🍓 Get the rest of December 2025 for free when you join The Squad 🎉 today 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Fo...
2025-12-141h 06The Irresistible Marketing Pod
The Irresistible Marketing Pod#98 Hardcore HooksHard truth: small talk has no place in marketing. You’re going to have to accept that you need a hook and that crafting a good one takes effort and practice.   🍓 See the examples referenced in this episode on my blog Work With Me 🍓 Get the rest of December 2025 for free when you join The Squad 🎉 today 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Fo...
2025-12-141h 06The Irresistible Marketing Pod
The Irresistible Marketing Pod#97 Why You Keep Getting the Same FeedbackWhen learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.   🍓 Muscle Memory info Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓...
2025-12-0123 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#97 Why You Keep Getting the Same FeedbackWhen learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.   🍓 Muscle Memory info Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓...
2025-12-0123 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#96 Did you factor in fun?Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.   Head to the blog for the signature content examples discussed in this episode. 🍓The Irresistible Marketing Blog   Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tip...
2025-11-3038 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#96 Did you factor in fun?Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.   Head to the blog for the signature content examples discussed in this episode. 🍓The Irresistible Marketing Blog   Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tip...
2025-11-3038 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#95 Emotionally Preparing to Grow Your BusinessToday’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to.    We cover: ✨Why entrepreneurs need a presence practice instead of checking out from their emotions ✨Why lack of clarity is often a sign you need to rest ✨Common blocks for knowing what...
2025-11-201h 36The Irresistible Marketing Pod
The Irresistible Marketing Pod#95 Emotionally Preparing to Grow Your BusinessToday’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to.    We cover: ✨Why entrepreneurs need a presence practice instead of checking out from their emotions ✨Why lack of clarity is often a sign you need to rest ✨Common blocks for knowing what...
2025-11-201h 36The Irresistible Marketing Pod
The Irresistible Marketing Pod#94 Marketing As ResistanceReal life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.   Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging ...
2025-07-1627 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#94 Marketing As ResistanceReal life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.   Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging ...
2025-07-1627 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#93 How To Convey Expertise with Shaté HayesIf your About page is just a bullet point list of your qualifications, you’re leaving money on the table.   In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.   You’ll learn:   🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts of your story to share in your marketing 🖋️ How to use data to combat your imposter syndrome 🖋️ Why negative self-talk can s...
2025-05-1340 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#93 How To Convey Expertise with Shaté HayesIf your About page is just a bullet point list of your qualifications, you’re leaving money on the table.   In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.   You’ll learn:   🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts of your story to share in your marketing 🖋️ How to use data to combat your imposter syndrome 🖋️ Why negative self-talk can s...
2025-05-1340 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#88 Dream KillersDefensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients. That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts. Is your inner circle more Dream Killer or Dream Bringer? Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistib...
2025-03-2921 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#88 Dream KillersDefensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients. That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts. Is your inner circle more Dream Killer or Dream Bringer? Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistib...
2025-03-2921 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#87 All It Takes is One PersonYour work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me o...
2025-03-2922 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#87 All It Takes is One PersonYour work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me o...
2025-03-2922 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#86 Why You Can’t "Just Get Over" Your Marketing BlocksAre you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years? If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.   Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my news...
2025-03-2536 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#86 Why You Can’t "Just Get Over" Your Marketing BlocksAre you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years? If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.   Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my news...
2025-03-2536 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#85 You Still Gotta Talk To PeopleThe more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Foll...
2025-03-2326 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#85 You Still Gotta Talk To PeopleThe more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Foll...
2025-03-2326 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#84 You Know What To Do, Just Not How To Make Yourself Do ItYou know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch. But something keeps happening between knowing what to do and actually doing it. Here’s why more information isn’t the answer- and what actually is. Work With Me  🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Fol...
2025-03-1416 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#84 You Know What To Do, Just Not How To Make Yourself Do ItYou know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch. But something keeps happening between knowing what to do and actually doing it. Here’s why more information isn’t the answer- and what actually is. Work With Me  🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Fol...
2025-03-1416 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#83 Sometimes It IS About The MoneyYou don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.   It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too.  And from a coach who doesn't accidentally or intentionally shame them for this.   And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all...
2025-03-1117 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#83 Sometimes It IS About The MoneyYou don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.   It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too.  And from a coach who doesn't accidentally or intentionally shame them for this.   And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all...
2025-03-1117 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#82 “What Do They Have That I Don’t?”We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair. But when you look at the businesses of those you admire, there is one thing it is helpful to compare. Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow m...
2025-03-0615 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#82 “What Do They Have That I Don’t?”We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair. But when you look at the businesses of those you admire, there is one thing it is helpful to compare. Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow m...
2025-03-0615 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#81 How To Create Ethical Urgency Through Messaging AloneYour messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.   Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me...
2025-03-0424 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#81 How To Create Ethical Urgency Through Messaging AloneYour messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.   Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me...
2025-03-0424 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#80 Better "What Ifs"The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 F...
2025-02-2633 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#80 Better "What Ifs"The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 F...
2025-02-2633 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#79 What happens when you 10x your price?You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price. Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Marketin...
2025-02-2027 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#79 What happens when you 10x your price?You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price. Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Marketin...
2025-02-2027 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#78 Avoiding AvoidanceKnow you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email
2025-02-0527 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#78 Avoiding AvoidanceKnow you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging 🍓 Follow me on LinkedIn Email
2025-02-0527 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#77 How to Actually Get Business from LinkedIn (Yes, YOU Coaches & Creatives!) with Mollie LoHold up, there is a fun (& lucrative) side to LinkedIn!   But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.   In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches, creatives, & small business rebels can master personality-packed LinkedIn posting to draw in organic leads.  And no, you don’t have to post any memes or inspirational quotes.    5 Day LinkedIn Challenge 🍓”The 5-Day LinkedIn Challenge is designed exclusi...
2025-01-2546 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#77 How to Actually Get Business from LinkedIn (Yes, YOU Coaches & Creatives!) with Mollie LoHold up, there is a fun (& lucrative) side to LinkedIn!   But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.   In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches, creatives, & small business rebels can master personality-packed LinkedIn posting to draw in organic leads.  And no, you don’t have to post any memes or inspirational quotes.    5 Day LinkedIn Challenge 🍓”The 5-Day LinkedIn Challenge is designed exclusi...
2025-01-2546 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#76 Long Shot LoreIn this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business. Work With Me as Your Marketing Confidence Cheerleader 🍓Book a complimentary ✨Marketing Audit✨ for some quick wins 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Get a fabulous website Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.com
2025-01-1831 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#76 Long Shot LoreIn this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business. Work With Me as Your Marketing Confidence Cheerleader 🍓Book a complimentary ✨Marketing Audit✨ for some quick wins 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Get a fabulous website Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.com
2025-01-1831 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#75 Copywriting For Relationship-Building with Melissa EsmeraldaA blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.   But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.   Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that...
2025-01-1548 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#75 Copywriting For Relationship-Building with Melissa EsmeraldaA blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.   But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.   Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that...
2025-01-1548 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#74 The Formality TrapErring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”   Make 2025 the year your website finally starts pulling in sales while you sleep! 🍓The Website Bundle- 11% off   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉    Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencech...
2025-01-0537 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#74 The Formality TrapErring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”   Make 2025 the year your website finally starts pulling in sales while you sleep! 🍓The Website Bundle- 11% off   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉    Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencech...
2025-01-0537 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#73 Getting Rich = Revolution, And I Love That For Us | Entrepreneur DiariesDear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,   I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.   Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz  here’s what that would mean for the world.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Sq...
2024-11-2615 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#73 Getting Rich = Revolution, And I Love That For Us | Entrepreneur DiariesDear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,   I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.   Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz  here’s what that would mean for the world.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Join The Sq...
2024-11-2615 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#72 How To Stop Settling In Your BusinessSlow your roll, babe. You’re skipping some steps before you can even  KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.   Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s $9.99 if you register by Monday, Oct. 21, 2024 then it’s $19.99 until cart closes on Tuesday, Oct. 29, 2024. 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my n...
2024-10-2130 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#72 How To Stop Settling In Your BusinessSlow your roll, babe. You’re skipping some steps before you can even  KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.   Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s $9.99 if you register by Monday, Oct. 21, 2024 then it’s $19.99 until cart closes on Tuesday, Oct. 29, 2024. 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my n...
2024-10-2130 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#71 Business BoundariesWhen people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.   Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s free if you register by Monday, Oct. 14th, 2024 then it’s baddie-on-a-budget pricing until cart closes on Tuesday, Oct. 29, 2024. 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsl...
2024-10-1113 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#71 Business BoundariesWhen people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.   Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s free if you register by Monday, Oct. 14th, 2024 then it’s baddie-on-a-budget pricing until cart closes on Tuesday, Oct. 29, 2024. 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsl...
2024-10-1113 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#70 Ice Cream or Chili Pepper?Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader   Email Me 🍓isa@misamessaging.c
2024-09-2915 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#70 Ice Cream or Chili Pepper?Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader   Email Me 🍓isa@misamessaging.c
2024-09-2915 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#69 A Case of the Bad Ads & the Compare and Despair Trap | Entrepreneur DiariesMy no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.com
2024-09-2808 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#69 A Case of the Bad Ads & the Compare and Despair Trap | Entrepreneur DiariesMy no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.com
2024-09-2808 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#68 The Courage To Narrow It Down with Monique the Money CoachAppealing to everyone at once is a skill exactly 0 people have mastered.   But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.   Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.   So, we have to trust that narrowing it down is the right move.   That’s why ge...
2024-09-221h 00The Irresistible Marketing Pod
The Irresistible Marketing Pod#68 The Courage To Narrow It Down with Monique the Money CoachAppealing to everyone at once is a skill exactly 0 people have mastered.   But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.   Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.   So, we have to trust that narrowing it down is the right move.   That’s why ge...
2024-09-221h 00The Irresistible Marketing Pod
The Irresistible Marketing Pod#67 Shameless Marketing (The Good Kind)The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Seize one of the last spots to work with me 1:1 in 2024! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confiden...
2024-09-1908 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#67 Shameless Marketing (The Good Kind)The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Seize one of the last spots to work with me 1:1 in 2024! 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confiden...
2024-09-1908 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#66 Anxiety Doesn't Mean You Made a MistakeWhat if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@market...
2024-09-1435 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#66 Anxiety Doesn't Mean You Made a MistakeWhat if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.   Work With Me as Your Marketing Confidence Cheerleader 🍓 1:1 Support 🍓 Join The Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@market...
2024-09-1435 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#65 My First $10K Month | Entrepreneur DiariesJuly 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it. I’m gonna publicly take inventory. A) To help it sink in for myself that: dang, I did that. B) To light the path for those coming after. C) To help you steer clear of some of the obstacles that I smacked right into.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Join...
2024-09-0813 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#65 My First $10K Month | Entrepreneur DiariesJuly 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it. I’m gonna publicly take inventory. A) To help it sink in for myself that: dang, I did that. B) To light the path for those coming after. C) To help you steer clear of some of the obstacles that I smacked right into.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Join...
2024-09-0813 minUnweaving Chronic Pain
Unweaving Chronic PainMastering Entrepreneurship: Overcoming Adversity, Authentic Marketing, and Self-Care with Isa GautschiIsa's Website: https://www.misamessaging.com/ The Irresistible Marketing Pod: https://open.spotify.com/show/0ldiePmTMg1j7ChX1fMio5?si=64af33f287eb4788 Isa's IG: https://www.instagram.com/marketingconfidencecheerleader/ Follow me on IG: https://www.instagram.com/drandreamoore/ Are you an entrepreneur facing unique challenges and looking for guidance and inspiration? Join us for an eye-opening conversation with marketing confidence cheerleader and digital agency owner, Isa Gautschi. In this transformative episode, we explore the highs and lows of entrepreneurship, with a focus on the...
2024-02-0247 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#25 Marketing is Confusing For Your BodySurprising ways you might be unconsciously sabotaging your marketing if your body doesn’t yet trust that you are safe in uncertainty.   Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing   Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch   Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at an...
2023-05-1320 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#24 Not Growing? Check These 2 Things FirstIf you aren’t growing customers, followers, and profits as fast as you like, it’s important to not immediately start jumping to conclusions about what you’ve done wrong. Let’s check in on capacity first. Here’s where to start.   Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing   Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch   Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie...
2023-05-0711 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#23 That One Time I Mistook a Panic Attack for a Crush & Why It’s Extremely Relevant to MarketingSo many of us confuse “safe” with “familiar.” Personally, this mix-up can keep you stuck in some pretty toxic patterns. And as an entrepreneur and/or marketer, this lack of awareness cuts you off from your most powerful sales leverage: emotional clarity.   Marketing Witchery Week 🎟️ How To Turn Anxiety Into Creative Gold   Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch   Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, Mo...
2023-05-0421 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#22 Offer LESS: The Elegance of Stripping Your Offer DownGiving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly.   Simple offers are so much easier to market, sell, & deliver.   Let’s get into why you’re going to be tempted to offer more for less and what to do instead.   Get in On the Spring Secret Sale 🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off. First one to...
2023-04-2627 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#22 Offer LESS: The Elegance of Stripping Your Offer DownGiving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly.   Simple offers are so much easier to market, sell, & deliver.   Let’s get into why you’re going to be tempted to offer more for less and what to do instead.   Get in On the Spring Secret Sale 🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off. First one to...
2023-04-2627 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#21 Want Repeat Sales? Reward Your Best Customers & Most Engaged FollowersJust because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it.   Example of Low-Effort Promotion for my Secret Sale Just to Instagram Followers 🍓 Spring Secret Sale   Get in On the Secret Sale 🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off...
2023-04-2525 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#21 Want Repeat Sales? Reward Your Best Customers & Most Engaged FollowersJust because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it.   Example of Low-Effort Promotion for my Secret Sale Just to Instagram Followers 🍓 Spring Secret Sale   Get in On the Secret Sale 🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off...
2023-04-2525 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#20 2 Years In: a (Business) Survival StoryI recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.   But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.   So, here’s what it really took, the risks I had to take, and the hardest-won lessons I learned. I share hoping that this can bring you some...
2023-04-211h 03The Irresistible Marketing Pod
The Irresistible Marketing Pod#19 A Love Letter To DebtIf debt were something to be ashamed of, only the already wealthy would be “allowed” to open businesses. De-shaming debt is a feminist issue. It’s a class issue. It’s a race issue.   Here are some thoughts that have helped me release my shame about going into debt to open my business.   Music for Melting Money Blocks 💰 Money Spell Spotify Playlist Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get...
2023-04-1610 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#18 Or They Could Just Pay YouWanna know a sneaky way imposter syndrome often shows up for women entrepreneurs? Not realizing that: Your time is valuable. Your effort is valuable. Your perspective is valuable. Your experience is valuable. ... And not marketing or charging accordingly.   It often ties back to a secret fear that "anyone could do what I do." So, let's myth bust! Claim Your Evil Queen Era   👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret...
2023-04-0819 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#17 Stop! Back Away from the Grind with Mica Winegarden, The Burnout FairyIrresistible Marketing actually DOES NOT require you to be constantly posting, on every social media channel, all day, every day.   Rest HAS to become part of your marketing strategy- or your marketing will not be sustainable.   Now before you tell me sure, you’ll rest as soon as you accomplish X, Y, Z, allow me to remind you that you do not need to earn rest. Rest is a requirement of life. Your body needs you to rest.    Your business won’t suffer because you don’t work 18 ho...
2023-03-2954 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#16 Fatphobia-Free Marketing With Keri Emme, The Naked Body Coach and Creator & Host of the Closer Together PodcastBy now, you all know how strongly I feel about creating marketing that partners with your body for creativity rather than ignoring its needs for the sake of productivity. But I also feel strongly about creating marketing that doesn’t hurt anyone else’s body either.    I feel so strongly about this that I actually will not take on clients in the diet or weight loss industries. Because with just a litttttlllleee bit of investigation, it’s easy to see that our culture’s strange obsession with defining “health” as thinness is based on some pretty shakey...
2023-03-2851 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#15 You ARE The Niche with Rebecca Beyer of Blood & SpicebushYou don’t need to fit into a niche when you ARE the niche.    You don’t gotta narrow it down to have a successful business.  And who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer?   For those of you who have been told by various mentors to narrow it down but really don’t wanna, listen to this episode for validation. ❤️ Follow Rebecca Beyer 🍓Blood and Spicebush Website 🍓On Instagram and Facebook as @bloodandspicebush
2023-03-2752 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#15 You ARE The Niche with Rebecca Beyer of Blood & SpicebushYou don’t need to fit into a niche when you ARE the niche.    You don’t gotta narrow it down to have a successful business.  And who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer?   For those of you who have been told by various mentors to narrow it down but really don’t wanna, listen to this episode for validation. ❤️ Follow Rebecca Beyer 🍓Blood and Spicebush Website 🍓On Instagram and Facebook as @bloodandspicebush
2023-03-2752 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#14 You Don’t Have a Strategy ProblemIf you’re struggling to get your marketing to take off, here’s what’s most likely to be the culprit: a belief problem, not a strategy problem. Today, I’m going to tell you what the heck a marketing confidence cheerleader is and how client after client let me know they needed this service, and what happened for them when I started providing it. Work with me 1:1 🍓 Season of Support 🍓Pep Talk in a Pinch   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me ...
2023-03-2726 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#14 You Don’t Have a Strategy ProblemIf you’re struggling to get your marketing to take off, here’s what’s most likely to be the culprit: a belief problem, not a strategy problem. Today, I’m going to tell you what the heck a marketing confidence cheerleader is and how client after client let me know they needed this service, and what happened for them when I started providing it. Work with me 1:1 🍓 Season of Support 🍓Pep Talk in a Pinch   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me ...
2023-03-2726 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#13 The Safe Choice Is Not The Safe ChoiceWhy, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is. Get Irresistible Marketing 🍓 Sign up for Season of Support to work with me 1:1   Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on...
2023-03-2628 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#13 The Safe Choice Is Not The Safe ChoiceWhy, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is. Get Irresistible Marketing 🍓 Sign up for Season of Support to work with me 1:1   Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on...
2023-03-2628 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#12 3 Easy Ways To Get More TestimonialsA lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. In this episode, I share 3 simple tips you can adopt today to bring in more rave reviews.   Get Irresistible Marketing 🍓 Work with me 1:1   Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
2023-03-2311 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#12 3 Easy Ways To Get More TestimonialsA lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. In this episode, I share 3 simple tips you can adopt today to bring in more rave reviews.   Get Irresistible Marketing 🍓 Work with me 1:1   Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok: @confidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
2023-03-2311 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#11 3 Easy Ways To Repurpose Old ContentHow to still post consistent, quality marketing content- even when you’re not feeling 100%.   Get Irresistible Marketing 🍓 Work with me 1:1 Tips, Tricks, & Perks 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
2023-03-2214 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#11 3 Easy Ways To Repurpose Old ContentHow to still post consistent, quality marketing content- even when you’re not feeling 100%.   Get Irresistible Marketing 🍓 Work with me 1:1 Tips, Tricks, & Perks 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
2023-03-2214 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#10 Marketing With Chronic PainSustainable marketing practices value sustainability over frequency. In this episode, I share my 5 best tips for partnering with your body to create irresistible content when life throws you a curve ball like chronic pain, mental health struggles, or rough life events.   ✨ Get your copy of the You Are Safe In Your Body Workbook ✨   Get Irresistible Marketing 🍓Join Club Content Cauldron 🍓 Work with me 1:1   Tips, Tricks, & Perks 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on...
2023-03-0448 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#10 Marketing With Chronic PainSustainable marketing practices value sustainability over frequency. In this episode, I share my 5 best tips for partnering with your body to create irresistible content when life throws you a curve ball like chronic pain, mental health struggles, or rough life events.   ✨ Get your copy of the You Are Safe In Your Body Workbook ✨   Get Irresistible Marketing 🍓Join Club Content Cauldron 🍓 Work with me 1:1   Tips, Tricks, & Perks 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on...
2023-03-0448 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#9 Why Empathy Isn’t Enough To Make the SaleThe opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.   Get Irresistible Marketing 🍓Join Club Content Cauldron 🍓 Work with me 1:1   Tips, Tricks, & Perks 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
2023-03-0415 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#9 Why Empathy Isn’t Enough To Make the SaleThe opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.   Get Irresistible Marketing 🍓Join Club Content Cauldron 🍓 Work with me 1:1   Tips, Tricks, & Perks 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
2023-03-0415 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#8 How to Choose Your Brand Colors With Designer Pam Partington, Co-Founder of RealisticI know a lot of new business owners are spending time agonizing over branding: how to pick a visual aesthetic to properly communicate the essence of your business and offers.   So, to help you out with your decision-making process plus make it more fun and empowered, I brought on an awesome designer, Pam Partington, to teach us about color theory.   Color Theory References: Color wheel for complimentary colors Color symbolism chart The book that Pam calls “the G.O.A.T. of color theory”  
2023-02-171h 15The Irresistible Marketing Pod
The Irresistible Marketing Pod#8 How to Choose Your Brand Colors With Designer Pam Partington, Co-Founder of RealisticI know a lot of new business owners are spending time agonizing over branding: how to pick a visual aesthetic to properly communicate the essence of your business and offers.   So, to help you out with your decision-making process plus make it more fun and empowered, I brought on an awesome designer, Pam Partington, to teach us about color theory.   Color Theory References: Color wheel for complimentary colors Color symbolism chart The book that Pam calls “the G.O.A.T. of color theory”  
2023-02-171h 15The Irresistible Marketing Pod
The Irresistible Marketing Pod#7 How Much of Your Personal Story Should You Share in Your Marketing?This is one of the questions I get asked the most. Here are my guidelines for deciding what to share and what to keep private. And, no, only sharing what's "professional" is not one of my guidelines. Work With Me: Join Club Content Cauldron Work with me as your Marketing Confidence Cheerleader Follow me on Insta: @marketingconfidencecheerleader Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
2023-02-1611 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#7 How Much of Your Personal Story Should You Share in Your Marketing?This is one of the questions I get asked the most. Here are my guidelines for deciding what to share and what to keep private. And, no, only sharing what's "professional" is not one of my guidelines. Work With Me: Join Club Content Cauldron Work with me as your Marketing Confidence Cheerleader Follow me on Insta: @marketingconfidencecheerleader Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
2023-02-1611 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#6 Inclusivity Beyond Rainbow Capitalism - with Renae Johnson, founder of Open Space Therapy CollectiveAs Valentine’s Day draws near and our digital spaces are flooded with imagery and messaging about cis-hetero couples, I wanted to share some thoughts on how businesses can be more inclusive in their marketing.   Joining me for this discussion is Renae Johnson, founder, CEO, & Clinical Supervisor of Open Space Therapy Collective, a hub for queer and trans therapy based in California. As a licensed therapist, Renae is just a wealth of information about how messaging affects people’s mental health. Follow Open Space Therapy Collective (OSTC): openspacetherapycollective.com
2023-02-1051 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#6 Inclusivity Beyond Rainbow Capitalism - with Renae Johnson, founder of Open Space Therapy CollectiveAs Valentine’s Day draws near and our digital spaces are flooded with imagery and messaging about cis-hetero couples, I wanted to share some thoughts on how businesses can be more inclusive in their marketing.   Joining me for this discussion is Renae Johnson, founder, CEO, & Clinical Supervisor of Open Space Therapy Collective, a hub for queer and trans therapy based in California. As a licensed therapist, Renae is just a wealth of information about how messaging affects people’s mental health. Follow Open Space Therapy Collective (OSTC): openspacetherapycollective.com
2023-02-1051 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#5 Anxious People Are Creative PeopleWhen people ask me how to fix their marketing, anxiety is usually at the root of the problem. Lucky for you, as someone who struggles with anxiety disorders and has been a celebrated marketer since 2015 or so… I have quite a bit of practice in working with - not against - anxiety to create irresistible marketing. And I have a different way of viewing anxiety that has helped me to channel nervous energy into creativity and release my shame about my mental health. In this episode, I share how I've learned to compost my anxiety into marketing cr...
2023-01-2233 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#4 Taking the Manipulation Out of Marketing With Alyssa Zander, Relationship & Codependency CoachUnfortunately, codependent business relationships and coercive selling are the norm in our culture. But I want to make consensual selling the new normal!!   In this episode, Codependency & Relationship Coach Alyssa Zander and I discuss how to phase manipulative tactics out of marketing and get our needs met while running ethical businesses.   Get your tix for the Marketing Witchery Workshop on the 23rd Work with me as your Marketing Confidence Cheerleader Follow me on Insta: @marketingconfidencecheerleader Follow my marketing agency, M.Isa- makers of irresistible marketing: @mi...
2023-01-211h 01The Irresistible Marketing Pod
The Irresistible Marketing Pod#4 Taking the Manipulation Out of Marketing With Alyssa Zander, Relationship & Codependency CoachUnfortunately, codependent business relationships and coercive selling are the norm in our culture. But I want to make consensual selling the new normal!!   In this episode, Codependency & Relationship Coach Alyssa Zander and I discuss how to phase manipulative tactics out of marketing and get our needs met while running ethical businesses.   Get your tix for the Marketing Witchery Workshop on the 23rd Work with me as your Marketing Confidence Cheerleader Follow me on Insta: @marketingconfidencecheerleader Follow my marketing agency, M.Isa- makers of irresistible marketing: @mi...
2023-01-211h 01The Irresistible Marketing Pod
The Irresistible Marketing Pod#3 Permission to Be Sexy In Marketing - With Cera Byer of Intuitive Edge CoachingHow sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can!   In this episode, I talk with my Business Coach & sexiness in marketing inspiration Cera Byer all about it. We cover:   How empowering it is to redefine "professionalism" for yourself Why service providers need to show what it's really like to work with and be in community with them Why your sexiness scaring some potential clients away is actually a good thing How to handle haters & pushback Why you can't control how others pe...
2022-12-061h 15The Irresistible Marketing Pod
The Irresistible Marketing Pod#3 Permission to Be Sexy In Marketing - With Cera Byer of Intuitive Edge CoachingHow sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can!   In this episode, I talk with my Business Coach & sexiness in marketing inspiration Cera Byer all about it. We cover:   How empowering it is to redefine "professionalism" for yourself Why service providers need to show what it's really like to work with and be in community with them Why your sexiness scaring some potential clients away is actually a good thing How to handle haters & pushback Why you can't control how others pe...
2022-12-061h 15The Irresistible Marketing Pod
The Irresistible Marketing Pod#2 Signs You Need More Emotional Support to Do Right By Your BusinessToday we uncover the thought loops that indicate you need more emotional support in order to create irresistible marketing + discuss how all the cool kids were fidget spinning in 2017- thanks to cool kid marketing.   Make Your Marketing Irresistible: Apply to ✨🌞🌻Marketing Confidence Cheerleading 🌻🌞✨ Season of Support Register for Why Nothing You've Tried For Marketing Has Worked & What To Do Instead   Fidget Spinner Segment Sources: Dude Perfect. “Fidget Spinner Trick Shots | Dude Perfect.” YouTube, 19 June 2017, www.youtube.com/watch?v=3J6o7hcm8bE. “How Did Fidget Spinners Get Popular.” Kickstart Side...
2022-11-0428 minThe Irresistible Marketing Pod
The Irresistible Marketing Pod#1 What’s My Special Sauce?If you're worried about standing out in a crowded market- this is the antidote! Here's how to stop obsessing about the competition and find your special sauce.   Plus, bonus real-world Irresistible Marketing example: online pet retailer Chewy sends flowers, cards, & pet portraits to customers who recently lost a pet.
2022-10-3017 min