Shows
New Books in FoodBrian Kateman, "Meat Me Halfway" (Prometheus Books, 2022)We know that eating animals is bad for the planet and bad for our health, and yet we do it anyway. Ask anyone in the plant-based movement and the solution seems obvious: Stop eating meat.But, for many people, that stark solution is neither appealing nor practical. In Meat Me Halfway: How Changing the Way We Eat Can Improve Our Lives and Save Our Planet (Prometheus Books, 2022), author and founder of the reducetarian movement Brian Kateman puts forth a realistic and balanced goal: mindfully reduce your meat consumption. It might seem strange for a leader of the pl...
2023-04-121h 24
New Books in Environmental StudiesBrian Kateman, "Meat Me Halfway" (Prometheus Books, 2022)We know that eating animals is bad for the planet and bad for our health, and yet we do it anyway. Ask anyone in the plant-based movement and the solution seems obvious: Stop eating meat.But, for many people, that stark solution is neither appealing nor practical. In Meat Me Halfway: How Changing the Way We Eat Can Improve Our Lives and Save Our Planet (Prometheus Books, 2022), author and founder of the reducetarian movement Brian Kateman puts forth a realistic and balanced goal: mindfully reduce your meat consumption. It might seem strange for a leader of the pl...
2023-04-121h 25
New Books in Politics and PolemicsBrian Kateman, "Meat Me Halfway" (Prometheus Books, 2022)We know that eating animals is bad for the planet and bad for our health, and yet we do it anyway. Ask anyone in the plant-based movement and the solution seems obvious: Stop eating meat.But, for many people, that stark solution is neither appealing nor practical. In Meat Me Halfway: How Changing the Way We Eat Can Improve Our Lives and Save Our Planet (Prometheus Books, 2022), author and founder of the reducetarian movement Brian Kateman puts forth a realistic and balanced goal: mindfully reduce your meat consumption. It might seem strange for a leader of the pl...
2023-04-121h 25
New Books in Animal StudiesBrian Kateman, "Meat Me Halfway" (Prometheus Books, 2022)We know that eating animals is bad for the planet and bad for our health, and yet we do it anyway. Ask anyone in the plant-based movement and the solution seems obvious: Stop eating meat.But, for many people, that stark solution is neither appealing nor practical. In Meat Me Halfway: How Changing the Way We Eat Can Improve Our Lives and Save Our Planet (Prometheus Books, 2022), author and founder of the reducetarian movement Brian Kateman puts forth a realistic and balanced goal: mindfully reduce your meat consumption. It might seem strange for a leader of the pl...
2023-04-121h 24
Sentient: The Podcast029 Brian Kateman: How to reduce, celebrate and end suffering | Sentient Media PodcastBrian Kateman coined the term “reducetarian” to describe a person who is deliberately reducing their consumption of meat. In 2015, Kateman founded the Reducetarian Foundation, a not-for-profit organization dedicated to reducing societal consumption of animal products. He is the author of The Reducetarian Solution, The Reducetarian Cookbook, and Meat Me Halfway and is the lead producer of the documentary version of Meat Me Halfway released and streamed on Amazon Prime Video, Apple TV, Google Play, and more. He is a regular contributor to Fast Company, Entrepreneur, and Forbes, and his writings have appeared in The Atlantic, the Los Angel...
2022-11-0343 min
Mind-Reading Marketing with Isabel Kateman46. Top Three Website QuestionsIn this episode, I’m going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website. During this episode, I’m walking you through my top solutions for each of these questions, along with tips you can use today to make your website more strategic. In today’s episode we covered: • How to confidently raise your price • How...
2022-11-0116 min
Mind-Reading Marketing with Isabel Kateman45. Three Website Tweaks You Can Make Today to Get a ClientIn today’s episode, I’m covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it’s so important to keep people on your website focused on working with you. It’s tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your content should lead back to your primary goal - your service page! The more distractions you provide, the less likely you are t...
2022-10-1809 min
Mind-Reading Marketing with Isabel KatemanHow Client Research Can Help You Create an Irresistible Service with Melissa HarstineThis the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does. On today’s episode of Mind-Reading Marketing, Melissa and I are going ov...
2022-07-2627 min
Mind-Reading Marketing with Isabel KatemanSales Funnel Strategies to Get More Clients with Lindsay SimsWhether a client is going to work with you in two days or two years, it’s important to nurture them through your email list. In today’s episode with Lindsay Sims, we’re discussing sales funnels and how to keep your potential future clients interested and engaged. Lindsay is taking us through her upside-down approach to understanding a potential client’s motivations and developing a sales funnel that’s going to make them excited to work with you. In today’s episode we covered: • What a sales funnel is • Why...
2022-07-1925 min
Mind-Reading Marketing with Isabel KatemanHow Dubsado Can Help You Scale with Ease (and Change Your Life)Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer. On today’s episode, I’m chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We’re diving into how Dubsado literally changed my life and how it can not only make it easier for you as the business owner, but also elevate the experience for your clients. In today’s episode we covered...
2022-07-1228 min
Mind-Reading Marketing with Isabel KatemanSecrets to Outsourcing Successfully with Michelle ThompsonWhat if you could get just five tasks off your plate? That’s all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing. In today’s episode, we’re going over everything you need to have in place to successfully bring on a new team member and have them thrive. From how to know when it’s time to hire to exactly what you need to have prepared before a new team member’s first day, Michelle and I talk about making sure you set your new team member (and yourself) up for suc...
2022-07-0532 min
Mind-Reading Marketing with Isabel KatemanOvercoming Objections on Your WebsiteDo you get uncomfortable when you get objections from a potential client? Don’t worry, you’re not alone. Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection. In today’s episode, I’m going over my top three tips for overcoming objections on your website and the top three objections I see most often. In today’s episode we covered: • How to illustrate your value • Why most objections...
2022-06-2818 min
Mind-Reading Marketing with Isabel KatemanTurn Your Website Into a 24/7 Sales MachineIs your website constantly attracting and converting dream clients for you? If your answer wasn’t “100% yes” then your website could be doing more! In today’s episode, I’m walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines. I have a free guide that you can download that will provide even more information about my process, outlines common mistakes people make within each of these steps, questions you can ask yourself to help make your website even...
2022-06-2112 min
Mind-Reading Marketing with Isabel KatemanThree Website Shifts to Book Dream ClientsDo you feel like you’re marketing the hell out of your service but still not booking out with dream clients? In today’s episode, I’m going over three website shifts you can make to help you book dream clients. Whether you need to alter your design, tweak your copy, or update your strategy, I’ve got you covered. After making these simple changes, you’ll have dream clients begging to work with you! In today’s episode we covered: • The importance of having a beautiful AND effective website
2022-06-1413 min
Mind-Reading Marketing with Isabel KatemanHow to Successfully Run Instagram Ads with Jenny SinghWhat if you could get enough data to run successful ads with just $5 a day? Whether you have a large audience that isn’t as engaged as you’d like or a small audience that you’re hoping to grow, ads can help. On this week’s episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook. We talk through how to create strategies around ad campaigns and the biggest mistakes business owners make when trying to tackle ads themselves. In today’s...
2022-06-0730 min
Mind-Reading Marketing with Isabel KatemanFive Reasons Why Simple Websites Are Actually the Most EffectiveWhile you may assume complex, overly designed websites are perceived as more beautiful, it’s actually the opposite. Simple websites sell more! In today’s episode, I’m covering exactly why simple websites are more effective at attracting and converting your dream clients. This doesn’t mean you can’t be creative with your website, but it means you should stick to a few proven basics when it comes to your website strategy and design. In today’s episode we covered: • Why website strategy is so important • Simple vs. complex d...
2022-05-3114 min
Mind-Reading Marketing with Isabel KatemanSEO Tips You Can Implement Today to Improve Search Results with Stephanie LongWhat if you could be hanging out with your family, sleeping, or even on vacation while dream clients find your site and sign up to work with you? That is exactly what good SEO and a strategic website can do for you! Ensuring you set up your SEO in the right way and choose the keywords that best represent your business is essential. On today’s episode, I’m chatting with Stephanie Long of Stephanie Marie Marketing on why SEO is important and tips you can implement today to improve your SEO. In...
2022-05-2417 min
Mind-Reading Marketing with Isabel KatemanWhy I Use Showit and Squarespace as a Website DesignerWondering which website platform is best for your business? In today’s episode, I’m going over why I use Showit and Squarespace as a web designer. I chat through the two options and explain why I think they’re the two best platforms for my clients. WordPress has been an industry leader for a while, but it can be complicated to keep up with given all the updates and plugins. Whether you’re a brand new business owner or an established CEO, both Showit and Squarespace can work for you. Listen to the full episode t...
2022-05-1714 min
Cocktails & Content CreationHow Your Website Design and Content can Drive SalesEpisode 69: How Your Website Design and Content can Drive SalesWelcome to episode sixty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how your website design and content can drive sales with Isabel Kateman of Striped Dog Creative.In our sixty-ninth episode you’ll learn:Why a website is still important even with social mediaUnderstanding that there is more than just making your website ‘pretty’How a strong strategy is important when creating your site to get conversionsThe pieces of a functional website and how it can work for youHow t...
2022-05-1239 min
Mind-Reading Marketing with Isabel KatemanHow to Use PR to Become an Industry Expert with Kristin MarquetAre you looking to build your business’ credibility? A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign. It all starts with finding out what makes you newsworthy and credible. From there, you’ll need to outline your campaign objectives. Listen to the full episode for more of Kristin’s expert tips. In today’s episode we covered: • What the differences are betwee...
2022-05-1018 min
Mind-Reading Marketing with Isabel KatemanHow to Strike a Balance Between Storytelling and Selling on Your WebsiteDo you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman? Striking the perfect balance between these two is a concern I hear often from my clients. So in today’s episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling. Ideally, when you’ve got strategic content that connects emotionally with your dream clients, you shouldn’t even feel like you're selling (and your audience shouldn...
2022-05-0313 min
Mind-Reading Marketing with Isabel KatemanHow VIP Days Can Help You Scale Your Business While Saving Your Sanity with Jordan GillDoes only working a few days a month but making more money than you make now sound like it’s too good to be true? The good news is it can be true! On today’s episode, I chat with Jordan Gill, operations consultant and VIP Day extraordinaire! Jordan has helped hundreds of service providers transition away from offering draining, neverending retainer services to creating a sustainable business model with VIP days. Picture a single day of work, a prepared and eager client, a repeatable, proven process and amazing results. Curious how she does it? Tune...
2022-04-2629 min
Mind-Reading Marketing with Isabel KatemanWhy Writing Your Own Website Copy Is Costing You ClientsIf you wrote your own website copy did you spend a few hours starting down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult. So much goes into website copywriting to ensure everything is SEO-friendly, matching up with your design, and strategically leading clients to work with you. In this episode, I’m going over why website copy is so important (even more important tha...
2022-04-1916 min
Mind-Reading Marketing with Isabel KatemanUsing the Magic of Storytelling to Connect with Your Audience with Sally ZimneyI’ll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldn’t find anyone. In this week’s podcast episode, I’m chatting with Sally Zimney about how to develop your signature story in a way that’s going to resonate with your audience and create a deeper emotional connection. In today’s episode we covered: - Why storytelling is such an impactful way to communicate - What three...
2022-04-1227 min
Mind-Reading Marketing with Isabel KatemanSecrets for a High-Converting About Page You Won’t Hate WritingDid you write your about page about you? Have you heard that it’s actually supposed to be about your client? Confused? So are most people. The about page is the number one page my clients struggle with the most before working with me. It’s hard to strike the perfect balance between selling your service, sharing your story, and still keeping the content about your client. In today’s episode, I go through the exact formula I use with my 7-Figure Website service clients to create an about page that strikes the perfect balance between selling and connecting. No more gue...
2022-04-0512 min
Mind-Reading Marketing with Isabel KatemanCreate an Effective Instagram Engagement Strategy to Scale Your Business with Brittany BozikYou know you should be reaching out and engaging on Instagram, but it feels so awkward and you have no idea what to say. If you’ve been wanting to start utilizing an engagement strategy on Instagram but don’t know where to start, this episode is for you! In this episode, I chat with Brittany Bozik, founder of That Creative Girl social media agency, about why an engagement strategy is so important for scaling your business. If you’re looking to reach new followers, nurture your existing audience, and create meaningful connections, Brittany has easy-to-follow tips for ge...
2022-03-2913 min
Mind-Reading Marketing with Isabel KatemanIs My Website Pretty But Useless?I see it all the time–an absolutely stunning website that has no strategy. It looks amazing on the outside, but as soon as I dig a little deeper, I start to identify all the signs that it’s not effectively converting clients. In today's episode, I share how I got started in this business after being guilty of having a pretty but useless website in my last business. I also run through the common strategy mistakes I was making to hopefully save you from making the same mistakes. While website strategy can seem overwhelming, it’s...
2022-03-2216 min
Mind-Reading Marketing with Isabel KatemanThe Power of One for Your WebsiteHave you ever landed on someone’s website and had trouble figuring out how to get in touch with them? What about getting lost down the rabbithole of viewing their portfolio, taking a quiz, or finding yourself sucked into their Pinterest vortex? This is what happens when a website lacks a clear singular goal. Part of having a strong website strategy is aligning on the one action you want your visitors to take on your website–usually applying to work with you. It’s so important that you make it as easy as possible for your site visitor...
2022-03-1508 min
Mind-Reading Marketing with Isabel KatemanHow Waiting for a Launch to Update Your Website is Costing You Sales“I’m waiting for my next launch to update my website.” I hear it all the time. But waiting for your next launch to redo your website is actually costing you sales. In this episode, I dive into why you shouldn't wait to update your website and how a better website can actually help you when it comes to your next launch. I know redesigning your website sounds like a huge, scary endeavor that’s going to take up all of your time so it’s easier to put it off. But, it doesn’t have to be this way...
2022-03-0810 min
Mind-Reading Marketing with Isabel KatemanHow to Read Your Clients’ Minds and Create an Offer Guaranteed to Sell with Courtney ChaalIf you created a new offer tomorrow, would you be able to sell it? What if you could know that your service would sell before you even built it? Today, I am joined by Courtney Chaal, a business coach who helps creatives, coaches, and consultants start getting more clients by creating an irresistible service that they can eventually turn into a scalable program. In this episode, Courtney dives into why you need to actually talk to your audience before you create your signature service. In today’s episode we cover: - Understanding your audie...
2022-03-0133 min
Mind-Reading Marketing with Isabel KatemanMy Secrets to Creating Relationships and Getting Clients from NetworkingDoes the word ‘networking’ make you want to cringe? Do you feel like it's such a huge ordeal that you dread going to that coffee meet-up or hopping on a zoom chat? Today, I’m spilling all of my networking secrets so you can turn networking into something you actually learn to love. Understanding how to create authentic relationships to expand your social circle and quickly start seeing bigger results for your business. I’m giving you some of my top tips so you can start networking like a pro. In today’s episode we cover:...
2022-02-2213 min
Mind-Reading Marketing with Isabel KatemanWhy You Need a Strategic Website Even If You're Successfully Selling on InstagramDid you know 75% of people judge a company’s credibility based on their website? This means people will still check your website before actually deciding to work with you. In this episode, I’m sharing why you need a strategic website to help build your credibility and quickly captivate your customers' attention–even if you are killing it on social media. In today’s episode we cover: - How not having a website is costing you sales - Why doing business on Instagram is leaving your customers feeling frustrated, distracted, and lost - Ways a s...
2022-02-1510 min
Mind-Reading Marketing with Isabel KatemanHow to Position Yourself as a Compelling Expert with Christina FreiDo you want to be seen as a compelling expert in your field? As you start to scale your business, ideally you want to be able to position yourself in a way that makes you stand out from the crowd and highlights your expertise. But how do you accomplish both and magnetize great clients just by being yourself? Today I’m chatting with Christina Frei, a marketing consultant who helps brilliant mission-based entrepreneurs position themselves as an authority and attract dream clients in a way that feels natural for them. Christina shares why it is crucial to dis...
2022-02-0835 min
Mind-Reading Marketing with Isabel KatemanIs Your Website Costing You Clients?A majority of your clients will visit your website before making a purchase. If you can create a high-quality website that personally connects, builds trust, and engages your audience then you can watch it become the main revenue driver for your business. But if your website is confusing, not well-branded, and doesn’t show off your expertise then you’re losing out on sales because your website is turning your potential clients off. Today, I want to bust some of those common myths around updating your website and dive into how these objections are actually costing you profi...
2022-02-0126 min
Mind-Reading Marketing with Isabel KatemanLeaving Your Full-time Job and Starting Your Business with Sara TorpeyIs one of your main goals in life to start your own business? It can be terrifying to jump ship and make that transition because that success ratio of business failure is seared into your brain. So today, I wanted to bring in someone who knows what it's like to take that leap and wear all the hats while building a business you love–Sara Torpey. Sara is a business coach who specializes in helping former teachers use their teaching skills to create thriving and profitable businesses. During this episode, we discuss the challenges and fears Sara wen...
2022-01-2544 min
Mind-Reading Marketing with Isabel KatemanThree Major Mindset Shifts for Scaling Without StressMindset is EVERYTHING when it comes to growing and maintaining your business. If you can dive into the right kind of mindset as an entrepreneur, then you will have the confidence to attract aligned clients and prioritize YOU so that you can grow a successful business. In this episode, I wanted to share with you the mistakes I’ve made, what I wished I knew earlier in my career, and the most impactful mindset shifts and lessons I learned in 2021 that helped me scale my business. If I can help anyone who’s in the process of scal...
2022-01-1821 min
Mind-Reading Marketing with Isabel KatemanHow to Show Up Confidently and Consistently So You Can Grow with Rebecca HaydonI’m not good enough, I’m not interesting, no one is going to listen to what I have to say, who would want to purchase my services…sound familiar? It takes massive courage to show the world who you truly are, let alone to talk about your products and services to get people to buy from you. Today on the show, I’m sitting down with Rebecca Haydon, a mindset and business coach who helps ambitious female entrepreneurs create unstoppable confidence so they can show up as themselves, create more visibility in their business, and become fully bo...
2022-01-1139 min
Mind-Reading Marketing with Isabel KatemanContent Marketing Strategies to Attract and Convert Dream Clients with Christine McShaneWhat should you do when your content isn’t converting? Content Marketing isn’t just about your website’s blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it’s all about relationship building to attract your dream clients. Today, I’m bringing in a Content Marketing Strategist, Christine McShane who has a ton of great tips and tricks on how to write compelling copy, how strategic content marketing is essential...
2022-01-0451 min
Mind-Reading Marketing with Isabel KatemanFive No-Nonsense Lessons I Learned This Year that Allowed Me to Scale My BusinessRunning a business is hard. Running a successful business is even harder. This past year was one of immense growth and transformation for both me as an entrepreneur and for my business. Today, I wanted to take the time to reflect on and share the lessons I learned this year as a business owner that allowed me to propel, grow, and scale my business. My hope is these lessons will help you change your mindset so that you can really spread your wings as a business owner in 2022. In this episode we cover: ...
2021-12-2832 min
Mind-Reading Marketing with Isabel KatemanWhy You Need to Build an Inclusive and Empowered Brand with Crystal WhiteakerIs your brand inclusive? Are your brand values being clearly conveyed through your messaging? Today, I’m bringing in Crystal Whiteaker, your go-to inclusive branding expert. Crystal shares how you can build an inclusive and empowered brand, the importance of ensuring your brand is welcoming to everyone, and how you can create content and offers that reflect your core values to attract aligned clients. In today’s episode we cover: - What exactly is Inclusive Branding (and what it’s not!) - How Inclusive Branding can transform your business in clearly communicating your core va...
2021-12-2131 min
Mind-Reading Marketing with Isabel KatemanWhy a Podcast Manager is Crucial for Staying in Your Zone of Genius and Growing Your Business with Justine DoloresThe podcasting world is exploding right now. Starting your own podcast can help you build deeper connections, extend your impact, and grow your business. But knowing where or how to begin can be a bit intimidating. Today on the show, I’m excited to chat with my own Podcast Manager, Justine Dolores, who helps female coaches, consultants, and online course creators use the power of podcasting to extend their impact so they can grow their community, turn their listeners into leads, and scale their business to the next level. In today’s episode we cover: - Wh...
2021-12-1434 min
BroadBand the PodcastEpisode #26 - Isabel Kateman of Striped Dog CreativePlease see our show notes by visiting this link:https://ctdcreative.co/broadband-the-podcast-isabel-kateman/Broadband the Podcast is a production of CTD Creative Consulting. As your personal digital publicist, I work WITH you to build awareness about the brilliant thing that you – and only you – are bringing into the world. I do this a few ways: write compelling copy for your website or engaging blogs to build awareness about your expertise; use social media like LinkedIn to strengthen your social currency; I create e-newsletters to share out information about your offers; and, we work together to seek...
2021-12-0733 min
Mind-Reading Marketing with Isabel KatemanHow Human Design Can Help You Thrive as Business Owner with Bria LearAre you reaching your full potential as a business owner? If you feel like you’re constantly forcing yourself into tasks or roles that don’t feel natural to you, human design can help. During this episode, I chat with Human Design guide and alignment-based business coach Bria Lear. Bria helps business owners utilize their skills and energy in the most natural and effective ways so they can reach their next level of business success. In today’s episode we cover: - What is human design? - How to utilize your human energy to thr...
2021-12-071h 01
Mind-Reading Marketing with Isabel KatemanWebsite Strategies to Scale Your BusinessDuring this episode, I discuss my strategies for building an effective and strategic website that’s going to enable you to scale your business. When time becomes your limited resource, having a website that takes work off your plate and seamlessly integrates with back-end systems for onboarding and managing clients is a necessity. Invest in a website that works harder for you so that you can stay in your zone of genius and step into that CEO space. In today’s episode we cover: - How to build an effective website to grow and scale your business.
2021-11-3037 min
Mind-Reading Marketing with Isabel KatemanHow to Deliver Brand Authenticity to Create Powerful Connections on Social Media with Aimee BaronBeing vulnerable and sharing on social media does not come easy to many of us, but is truly the only way to ever form a real connection and bond with those around us. During this episode, I chat with Pediatrician and Founder of I Was Supposed to Have a Baby Aimee Baron who shares with me her personal experiences and the story behind her decision to create an online platform for members of the Jewish community struggling with infertility, pregnancy loss, infant loss, surrogacy, and adoption. In today’s episode we cover: - Being vulnerable and...
2021-11-2343 min
Mind-Reading Marketing with Isabel KatemanHow to Leverage Social Media to Increase Your Brand Visibility with Bea PorterThe power of social media is undeniable. With every click and scroll consumers are influenced into making purchases. The bottom line is that you can’t afford not to be on social media connecting with clients. During this episode, I chat with Professional Social Media Manager Bea Porter who shares her advice for social media newbies and experts on how to most effectively utilize their accounts to attract the right clients and grow their business. In today’s episode we cover: - Being confident as an entrepreneur. - The importance of having a digital marketing stra...
2021-11-1641 min
Mind-Reading Marketing with Isabel KatemanWhy Brand Photography is Essential in Attracting Your Dream Clients with Jessie WymanA picture is worth a thousand words. We all make snap judgements in seconds. We buy from people we feel connected to. None of this is possible in today’s business world without investing in well thought out brand photography. During this episode, I chat with Professional Brand Photographer Jessie Wyman who helps her clients grow their business through strategic marketing imagery. In today’s episode we cover: - What is brand photography? - The difference between brand photography and headshots. - How brand photography tells the story of what you do.
2021-11-0943 min
Mind-Reading Marketing with Isabel Kateman8 Must-Haves for an Effective HomepageDuring this episode, I share my eight must-haves for an effective homepage. Your homepage is the first impression potential clients will have of your business so make it count! I cannot begin to tell you how many gorgeous website homepages I see that aren’t effectively turning leads into clients. A homepage has to be visually compelling, connect emotionally with your clients, tell clients what you do and how you can help them, and make it easy for them to work with you. In today’s episode we cover: - How to create on-brand imagery for y...
2021-11-0229 min
Mind-Reading Marketing with Isabel KatemanThe Quarter-Life Crisis and Changing Career Paths with Jiji UgbomaWe’ve likely all been through a quarter-life crisis. This week, I chat with Jiji Ugboma, the founder of Clever-ish Magazine, to learn why she created a magazine to support those going through a quarter-life crisis. In today’s episode we cover: - The importance of having a 5 year plan. - Asking yourself what you can give to the world and then deciding what your next career move should be. - It takes a long time before a passion project becomes financially lucrative. People who claim they started making big money right away are...
2021-10-2639 min
Mind-Reading Marketing with Isabel KatemanOvercoming Imposter Syndrome and Relocating Your Business with Marta SpirkWhen it comes to your business you can’t afford to be modest or shy. It’s up to you to be the face, heart, and soul of your company. It’s okay if selling yourself doesn’t come naturally to you, but you have to find a way to push yourself out of your comfort zone. Just remember you’re not alone. Even Beyoncé relies on an alter-ego to put on a fire show. During this episode, I chat with Empowerment Coach & Marketing Strategist Marta Spirk who is an expert in helping women find their inner CEO so they...
2021-10-1938 min
Mind-Reading Marketing with Isabel KatemanTop 10 Website MistakesIn this episode, I take you through the top 10 website mistakes I see most often. I break these mistakes into three categories: strategy, design, and copywriting. A website can be your best marketing tool if it’s strategic and designed with your ideal client in mind. Your website is meant to be an ever-evolving marketing tool. If you haven’t dusted off your site and given it a little tune-up in the last few months, you may be sabotaging the growth of your business more than you realize. In today’s episode we cover: - Websit...
2021-10-1228 min
Mind-Reading Marketing with Isabel KatemanStrategic Marketing and Hustle Culture with Windy LawsonWhat if you could do all your marketing in just five hours a week? I chat with Certified Marketing Coach Windy Lawson who shares her insights for small business owners on creating a strategic marketing strategy, attracting your dream clients, and dedicating just five hours a week to marketing for your business. Windy also shares some personal insights, which forced her to find a healthier balance between accountability, hustling, and self-care. In today’s episode we cover: - Tips for strategic and digital marketing - Attracting the right client - Striving to...
2021-10-1248 min
Building Better Businesses with Catalyst ConsultingBuilding a Strategic Website with Isabel KatemanDoes your business website perfectly represent who you are and what you do? Do your target clients feel emotionally connected to the design and content you present to them on your website? For your website to convert, every piece of it must resonate with your target audience, from the design to the copy.
In this episode of Building Better Businesses with Catalyst Consulting, we have Isabel Kateman, founder of Striped Dog Creative. Isabel is a website conversion consultant and business growth strategist who creates high-converting website strategies and copy to enable six-figure service providers to reach seven f...
2021-10-0749 min
Mind-Reading Marketing with Isabel KatemanAn Introduction: From Digital Marketing to Website DesignIn this introductory episode, I take you through my journey from working at digital marketing agencies to owning my current website strategy and design business, Striped Dog Creative. I also discuss why I wanted to create this podcast for you and the topics I plan to cover in future episodes. From practical business tips to learning from your mistakes, I hope this podcast helps you on your entrepreneurial journey. I can’t wait to connect with you each week! Today we cover what you can expect to hear in future Mind-Reading Marketing episodes including: - Ti...
2021-10-0118 min
Tranquility du JourReducetarianIn this week’s edition of Tranquility du Jour, I chat with Brian Kateman about what it means to be a reducetarian and how to make small dietary shifts. New to Tranquility du Jour? Learn more here. Join our bi-weekly Love Notes and access Tranquil Treasures. Upcoming Events Pigs, Pugs & Pinot: April 28, 3-5pm Yoga + the Animals: June 8 at Burleigh Manor Animal Sanctuary TDJ Soirée: June 9 in DC [only half of tickets remain] TDJ Live: June 23 at 8pm [Free, online] Tranquility in Tuscany: July 13-20...
2019-04-2234 min