Shows
We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences11. Adapting to Climate Extremes and Wine Consumer Shifts: Lessons from Dr. Andreea Botezatu, Texas Extension EnologistDr. Andreea Botezatu, Associate Professor of Enology at Texas A&M, joins host Isabelle Lesschaeve to discuss her unique journey from commercial winemaking in Europe and Canada to academic research and supporting the Texas wine industry as its sole Extension Enologist.We discuss sensory science, training future winemakers, low- and high-alcohol trends, and the future role of AI in the wine industry.For more resources, links, and a deeper dive, visit the episode webpage by clicking here.I’d love to hear from you if yo...
2025-10-2244 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences10. Why Wine Pros Need a Sensory Language Playbook and How to Create OneClear communication is essential in any successful wine business. Yet, the language we use to describe what we taste in a glass of wine is often imprecise, inconsistent, and confusing—even among professionals. In this episode of We Taste Wine Differently, host Isabelle Lesschaeve, an experienced wine sensory scientist, discusses the common challenge of developing a meaningful sensory vocabulary.Drawing on her extensive background in both industry and academia, Isabelle explains why our ability to describe taste and aroma lags behind that of other senses, and how this gap can lead to miscommunication, internal con...
2025-09-2530 min
Taste Toast Travel045. Unlocking Food & Wine Sensory Science with Isabelle LesschaeveSend a textTara is taking the lead on this episode of Taste Toast Travel as she chats with Isabelle Lesschaeve, a distinguished sensory scientist and wine expert.Isabelle shares her inspiring journey through sensory science to the wine and non-alcoholic beverage industries, drawing from her academic and professional experiences in the US and Canada.We dig into:🍷 Isabelle’s journey from France to North America and her career in sensory science and wine research.🍷 How sensory evaluation impacts the way we taste and enjoy wine, and everyday things we enjoy.🍷 Pr...
2025-09-1544 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences09. Bringing Aromas Back to Center Stage in Wine Tasting and EvaluationIn this episode, we tackle a big question:Do wine aromas really matter, or should we focus solely on taste and structure, like some professionals suggest?Inspired by a candid chat with a winemaker and my experience as a sensory expert, I dive into the debate around wine language—from its cultural quirks to the challenges many of us face in describing aromas.I unpack why aromas are crucial not just for personal enjoyment, but for professional wine evaluation and marketing....
2025-09-1016 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences08. Empowering Future Winemakers: Sensory Training and Classroom Lessons from Dr. Hildegarde HeymannMeet today's guest, Dr. Hildegarde Heymann, a trailblazing sensory scientist and Distinguished Professor at UC Davis.Dr. Heymann shares her unique journey from growing up with wine in South Africa, breaking gender barriers as the first woman to earn an enology degree at Stellenbosch University, to her discovery of sensory science at UC Davis, with Dr. RoseMarie Pangborn.She discusses her two-step approach to teaching wine tasting—building trust first, then layering in complexity—and offers insights on how to foster confidence in new tasters.Th...
2025-09-0340 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences07. How to Gamify and Humanize Wine Tasting with Barb Wild, the "Good Wine Gal"In this episode, host Isabelle Leschaeve welcomes Canadian wine media expert Barb Wild, the “Good Wine Gal.” Together, they explore how to make wine tasting accessible, fun, and meaningful for everyone.Barb shares her journey from hospitality entrepreneur to respected wine educator, including her refreshing approach to tasting and teaching wine.Discover why listening to consumers, avoiding intimidating jargon, and trusting your senses are key, whether you’re a hobbyist or a wine pro.Plus, get a behind-the-scenes look at Barb’s BC Wine Tasting ChallengeTM and tips for building wine confidence through mindful, sensory-focused practice...
2025-08-2045 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences06. The Limits of Wine Expertise: Achieving Objective Results in Professional TastingWe're tackling a big controversy:Can wine tasting ever be truly objective?Or is it always colored by personal bias and background?In this episode, Isabelle walks you through the difference between traditional expert tastings and sensory science–backed methods, sharing real stories from inside the wine industry about how our genetics, training, and even the order we taste wines can affect what we perceive.Why does expertise sometimes lead us astray? What sneaky biases mess with our minds during tastings?And—most importantly—how can we, as win...
2025-08-1332 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences05. Making Wine Fun Again with Sensory Workshops, featuring Amandine Fournier at VinesthesiaThis week, host Isabelle Lesschaeve welcomes Amandine Fournier, founder of Vinesthesia, to explore bold new ways to taste and appreciate wine. Amandine, born in the heart of Bordeaux, grew up surrounded by traditional winemaking but always felt there was more to wine than classic rituals and rigid descriptions.Together, Isabelle and Amandine challenge traditional wine education, highlighting how sensory experiences—like tasting from black glasses and focusing on emotions or memories—can open up deeper, more authentic connections to wine. Amandine shares her journey from feeling mocked for her imaginative wine descriptions to empowering othe...
2025-08-0645 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences04. The Strategic Shift From Product-Focused to Guest-Centered Wine TastingsAre you ready to rethink your tasting room experiences? In this episode, I share why putting guests—not just your wine—at the heart of the experience can reignite your ability to build long-lasting relationships with these customers and energize your business. Discover actionable ways to create memorable wine encounters, collect valuable consumer insights, and boost loyaltyIf you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.I’d love...
2025-07-3023 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences03. Sensory Science vs. Traditional Wine Judging: Taste Wine Differently to Empower Your DecisionsI'm often asked “what is sensory science?” and I can’t believe that it’s still so underused in the wine industry. People often think that wine tasting is too subjective, but the truth is, if you start to implement the use of sensory science in your wine business, you’ll find your data is much more objective – which means it can support your business decisions in a strategic way! In today’s episode, I’m discussing what sensory science really is, how it differs from traditional wine judging and four actionable tips to help you implement more sensory science into you...
2025-07-2327 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences02. 3 ways to use the Wine Aroma Wheel in your businessYou might think the Wine Aroma Wheel is so simple, that it’s not really even worth using more in your business. You’d be wrong! In today’s episode, I’m sharing three ways you can start to use the Wine Aroma Wheel more effectively in your business – whether that’s with your guests, or even internally with your staff. You’ll also hear directly from the maker, Dr. Ann Noble herself, so you can learn exactly why it’s still such a relevant tool in today’s wine world.If you’d like to access any o...
2025-07-1628 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences01. Reconnect with today’s wine consumers to build long-lasting relationshipsBonjour! In this first episode of “We Taste Wine Differently”, I’m sharing with you the three main behaviors I identified that needs to be changed if you want to start reconnecting with your consumers more in your winery or tasting room.The industry faces a significant challenge in connecting with and staying relevant to today’s wine consumers. Drawing on 30 years of experience as a sensory and consumer scientist, I provide actionable strategies to help you create unforgettable experiences for your customers.If you’d like to access any of the...
2025-07-1624 minWe Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine ExperiencesWelcome to We Taste Wine Differently!Why do some wine experiences create lasting memories, while others fall flat? Is traditional wine education truly connecting with today's consumers?Hi, I'm Dr. Isabelle Lesschaeve. For over 30 years as a sensory and consumer scientist, I've seen how the wine industry can build deeper connections by focusing on what people actually experience.On We Taste Wine Differently, we bridge the gap between complex science and practical application. You'll hear from leading experts, explore fascinating case studies, and get actionable insights to transform your approach....
2025-06-2701 min
Diálogos SensorialesCapítulo 69. Isabelle Lesschaeve, a Conversation on the Sensory Perception of Wine (EN).Dr. Isabelle Lesschaeve, a sensory scientist with over 30 years of experience, founded InnoVinum to help wine professionals cultivate deeper relationships with their consumers through enhanced sensory tasting. InnoVinum provides education in sensory science to both professionals and enthusiasts and partners with wine businesses to utilize robust sensory data to inform their development and marketing activities.. Dr. Lesschaeve holds a Ph.D. in Food Science, specializing in Sensory Science, from the University of Burgundy, France. She has authored or co-authored over 50 peer-reviewed articles and book chapters and has been a guest speaker at international wine symposiums. She is also the...
2025-06-1335 min
Thirsty Thursdays @3PM EST🍷 Unlock the Secrets of Wine Tasting! 🍇 Sensory Science with Isabelle Lesschaeve Wine Expert TipsSend a text📢I talk🎙️with Isabelle Lesschaeve Owner of InnoVinum Academy! 👏🍷 🎇 🎉 ✨ 👏 🥂 😁 🍷 Unlocking the Secrets of Wine Sensory Science! 🔬 How to Train Your Palate & Decode Flavors Like a Pro! 🍇 Watch now! 🚀✨ @ThirstyThursdaysat3PMEST🍷 Ever wondered how to train your palate like a wine expert? 🍇 Discover the science of taste, aroma, & sensory analysis with Isabelle Lesschaeve! 🔬✨ Watch now & elevate your wine game! 🥂🎙 Join us for an insightful chat with wine sensory expert Isabelle Lesschaeve! 🍷 Discover how sensory science helps winemakers, industry pros, and wine lovers understand and enhance flavors!🔥 Key Takea...
2025-03-0649 min
The World of Taste & SmellUnlocking the Secrets of Wine with Dr. Isabelle LesschaeveJoin Stephanie Feuer and Mindy Yang, co-founders of the World Taste & Smell Association, as they delve into the fascinating world of taste and smell with Dr. Isabelle Lesschaeve, a renowned sensory scientist and wine expert with over 30 years of experience.
In this episode, Dr. Lesschaeve shares how sensory science is revolutionizing wine appreciation, making it more intuitive and inviting for everyone—whether you’re a seasoned connoisseur or just beginning your journey. She breaks down traditional barriers in wine tasting, emphasizing blind tasting, sensory memory, and consumer-centric education as key tools to elevate the experience.
What...
2025-02-2738 min
The Email Marketing ShowLittle Tricks to Write Better Emails That Aren't BoringHow can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how?We're Kennedy and Carrie, and we're sharing the little things you can do to make your email marketing less boring.Ready? Then buckle up!SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (3:05) Make everyday life sound interesting. (4:35) Take people on a journey with you. (10:27) Stay relevant to your...
2024-06-1927 min
The Email Marketing ShowEmail Marketing Success: How Isabelle Lesschaeve Made $10,000Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000.We're Kennedy and Carrie, and you're about to meet Isabelle (with her beautiful French accent) and find out all the good stuff!SOME EPISODE HIGHLIGHTS: (0:48) Want to carry on with the conversation? Join our FREE Facebook group. (2:08) Who is our client Isabelle Lesschaeve? (4:28) How...
2024-05-2226 min
An Aromatic LifeTraining Your Nose (incl. Wine Tasting) with Isabelle Lesschaeve#114: In this episode, Frauke sits down with Sensory Scientist and Wine Tasting Mastery Coach Dr. Isabelle Lesschaeve to discuss interesting ways to train your nose. Isabelle explains what a sensory scientist does, shares why it's helpful to identify smells, and provides tips for better recognizing those I-know-what-that-smell-is-what-is-it smells. She gives her perspective on why it's hard for us to describe smells, gives tips on how to do so, and encourages us to trust our senses more. Isabelle also shares her opinion on what people get wrong about wine tasting, and gives tips on how to know if a wine...
2024-05-161h 00
The Email Marketing ShowLittle Tricks to Write Better Emails That Aren't BoringHow can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how?We're Kennedy and Carrie, and we're sharing the little things you can do to make your email marketing less boring.Ready? Then buckle up!SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (3:05) Make everyday life sound interesting. (4:35) Take people on a journey with you. (10:27) Stay relevant to your...
2022-02-1627 min
Wine Talks with Paul K.Heard of the Aroma Wheel? Meet Isabelle Lesschaeve, Sensory ScientistThe Aroma Wheel was invented in 1990 to help consumers get in touch with their senses to understand describing the smell of wine. Her extensive work with one of the largest soda manufacturers in this field has primed her to go on her own and build a program around the very subject. Have a listen.
2020-11-201h 00Wine Talks with Paul K.Heard of the Aroma Wheel? Meet Isabelle Lesschaeve, Sensory ScientistThe Aroma Wheel was invented in 1990 to help consumers get in touch with their senses to understand describing the smell of wine. Her extensive work with one of the largest soda manufacturers in this field has primed her to go on her own and build a program around the very subject. Have a listen.
2020-11-201h 00
Talking Travel with Wendy#33 Wine Tasting Demystified - Isabelle LesschaeveSend me a text, I'd love to hear from you!This past week, I had the privilege of interviewing Isabelle Lesschaeve, PhD of Wine Tasting Demystified After completing the Wine Tasting & Sensory Class this past month, I have been thrilled with learning more and am so excited that she will be offering classes soon in the future.To find out more about her journey, education, and upcoming projects take a listen to our fun, interesting interview today!For more interesting travel tips and hacks support this CHANNEL!!✅ Patreon support https://travelwithwendy.net/pa...
2020-09-1719 min