Shows
Renegade Marketers UniteEvents with Intent: How CMOs Turn Brand Moments into Growth You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as a full-funnel campaign, that’s when the impact starts early and lasts well beyond the event itself. In this episode, Drew Neisser is joined by Ellina Shinnick (HUB International), Kevin Ruane (Precisely), and Isabelle Papoulias (EliteOps) to explore how teams show up with intention and turn B2B events into focused, cross-functional efforts that build brand, strengthen buyer confidence, and avoid the all-too-common post-event fade. In...2025-05-0952 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 144 - Why Your GTM Strategy Breaks Without AlignmentGuest: Isabelle Papoulias, Fractional GTM & Business Operations ExecutivePipeline isn't just a metric—it's a team sport.But when marketing, sales and customer success work in silos, it creates a fractured buyer journey and practically guarantees you’ll miss opportunities.So, who should be responsible for driving this cross-functional alignment?In this episode, fractional GTM leader and business operations executive Isabelle Papoulias breaks down how SaaS companies can realign their go-to-market teams under unified leadership for faster growth and smarter execution.Key insights you'll gain:How...2024-11-2729 min
Renegade Marketers UniteBuilding a Dream B2B Marketing Team What does it take to build a powerhouse B2B marketing team that can scale and succeed in today’s fast-paced world? In this episode, CMOs Marca Armstrong (Sensera Systems), Lesley Davis (Waggoner Engineering), and Isabelle Papoulias (BackBox) share their proven strategies for assembling and nurturing high-performing teams. 2024-09-1352 min
Renegade Marketers UniteTuesday Tips: Connect the Dots: Brand and RevenueThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jan Deahl, Gabi Zijderveld, Ellina (Gurvits) Shinnick, Megan Rainbow, Hannah Grap, Jamie Gier, Alexandria (Ali) McCarthy, Isabelle Papoulias, and Martha Clement Rochford To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/2024-03-1906 min
Renegade Marketers UniteTuesday Tips: Mobilizing Your Marketing TeamsThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Patti Newcomer, Lesley Davis, Marni Carmichael, Heidi Bullock, Hannah Grap, Sabrina De Veylder Pahwa, Grant Johnson, and Isabelle Papoulias, and Laura MacGregor To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/2024-02-2705 min
Go FungalWhy Curiosity is a Leader's Super PowerSome of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new things and to have new experiences that lead to growth. Isabelle Papoulias speaks 4 languages, teaches Salsa (and other dances) and is a Global CMO for a growing tech company. She'll be the first to admit that her career path was anything but linear. And that's why she's killing it in life and leadership. If you're curious about how to become a better leader and impact more people, listen close.2023-11-2129 min
Renegade Marketers UniteThe First 90 Days: Quick Wins, Curveballs, and Strategic Shifts The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark. In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare, Bernd Leger of Cornerstone OnDemand, and Isabelle Papoulias of 2023-11-1748 min
The WordBirds Podcast with Chris WillisThe Content Conundrum: Is Long-Form Losing Its Luster?In today's conversation, we delve into the evolving dynamics between long-form and short-form content, guided by the expertise of our guest, Isabelle Papoulias — SVP Global Marketing at BackBox.Isabelle sheds light on a fundamental shift in the way today’s consumers engage with content, especially during the era of information overload. The conversation centers on the value, or perhaps the lack thereof, of long-form content. Isabelle's insights and experiences offer a fresh perspective on the never-ending quest to strike a balance between content quantity and quality, a to...2023-11-0726 min
Renegade Marketers UniteTuesday Tips: Retaining EmployeesThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Isabelle Papoulias of BackBox, Shirley Macbeth of Forrester, Toni Clayton-Hine of EY, Armen Najarian of Sift, Grant Johnson of Billtrust, and Carlos Carvajal of Q2 To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/2023-08-0104 min
Renegade Marketers UniteShifting Into Position Post-AcquisitionOn your mark… Get set… Acquire a company! An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. Luckily for our listeners, we have three fantastic CMOs with multiple acquisitions under their belts, here to share their strategies and best practices when it comes to effectively pivoting post-acquisition. With wisdom from Julie Feller of U.S. Legal Systems, Isabelle P...2023-01-2048 min
Renegade Marketers UniteTuesday Tips: Crafting Recession-Proofed MessagingThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Allyson Havener of TrustRadius, James (JD) Dillon of Tigo Energy, and Isabelle Papoulias of Mediafly To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/2023-01-1005 minRenegade Marketers UniteTuesday Tips: Enhancing Board InteractionsThis is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jamie Gier, Chandar Pattabhiram of Coupa, Jennifer Davis, Julie Feller of U.S. Legal Support, and Isabelle Papoulias of Mediafly To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/2022-11-2204 min
B2B Made Simple: A B2B Marketing Podcast212: Today’s Brand is Tomorrow’s Demand w/ Isabelle PapouliasIsabelle Papoulias, the former CMO at Mediafly joins the podcast. She shares where marketing teams need to focus their energy, the impact brand has on demand, why you should dedicate someone on your team to brand experience and much more.
Isabelle's LinkedIn: https://www.linkedin.com/in/isabellepapoulias/
Mediafly's Website: http://www.mediafly.com2022-08-1832 min
SaaS Half FullMarketing's Role in an Acquisition with Isabelle Papoulias, MediaflySaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's more than the C-suite. In this episode, Lindsey Groepper speaks with Isabelle Papoulias, the EVP of Global Expansion at Mediafly, about marketing's role in M&A. As the former CMO, Isabelle has taken the company through five acquisitions in the last four years, providing her with takeaways and insights for B2B SaaS marketers who find themselves in the throws of M&A. Listen in as she shares what the marketing team can expect in...2022-07-1331 min
B2B BetterHow to Manage Marketing When Your Company is Acquiring Another w/ Isabelle PapouliasIn this episode, I sit down with Isabelle Papoulias, CMO at MediaflyShe shares her experience of leading the marketing strategy around an acquisition, how to define go-to-market messaging that resonates with customers and why it's so important to ask the tough questions early on. This episode is a must-listen for any B2B marketers sitting on the side of an acquirer and wondering just how the hell to make a splash. You can follow Isabelle here. Thanks to my friends at Remote for sponsoring this episode. Any company that helps c...2022-03-0336 min
Actionable Marketing PodcastAMP 262: Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From MediaflyWhat is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content and sales enablement has been done in the past to create experiences that better serve potential customers than static content. Today’s guest is Isabelle Papoulias, CMO/Vice President of Marketing at Mediafly, where she oversees all of Mediafly's marketing efforts and works with its sales and business development teams to ensure continuous growth. She shares insights on how to break the sales and marketing mold usin...2021-11-2335 min
Renegade Marketers UniteAnalyzing B2B Analyst RelationsForrester. Gartner. IDC. These global market research firms can put your brand on the map, or they can tuck you into the doldrums of an undesirable quadrant. With a direct and well-trusted line to B2B customers, analyst relations are no joke, and the CMO plays an integral role in building up a mutually beneficial relationship that lasts. In this episode, CMOs Isabelle Papoulias of Mediafly, Carlos Carvajal of Q2, and Narine Galstian of SADA share their experiences navigating the world of analyst relations and the lessons they’ve learned along the way. Whether you’re in the e...2021-11-1949 min
Sour & SaaSSour & SaaS - Season 4 Episode 6 - with Isabelle Papoulias, CMO at MediaflyIt's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation.
Guest: CMO at Mediafly, Isabelle Papoulias!2021-07-0136 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 457: Segment, 1Password, and Mediafly Share How to Build Your Ideal Customer Profile In this episode, get ready to learn from Carilu Dietrich, Advisor at 1Password, Isabelle Papoulias, CMO of Mediafly and VP of Product Marketing and Demand Gen, Katrina Wong of Segment on both the importance and effective tactics in building the ideal customer profile. Episode notes: https://www.saastr.com/saastr-podcast-457-and-video-building-your-ideal-customer-profile/ Full video: https://youtu.be/7dsouVBpYr8 2021-06-0423 min
B2B GrowthThe Most Underutilized Tactic in B2B MarketingIn this episode, Timmy Bauer talks with Isabelle Papoulias, CMO at MediaFly, about the two most underutilized tactics in B2B marketing. 2021-05-0114 minB2B GrowthMerging Marketing Teams (More Than Once!)In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Isabelle Papoulias, CMO at Mediafly, about taking care of your team members and expanding your go-to-market motions when you're growing through acquisition.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts 2021-03-1952 min
The Customer Experience Podcast101. Embracing Disruptive Moments: Acquisitions and Role Changes w/ Isabelle PapouliasAcquisitions are often times of stress and disruption, to say the least. Our most recent podcast guest casts new light on one of my favorite themes — that a good employee experience is a necessary precursor to a good customer experience — from the perspective of acquisitions and mergers. In this episode, I interview Isabelle Papoulias, CMO at Mediafly, about her 3 tips for a smooth acquisition process. Isabelle talked about: - Customer experience means delight & consistency - Her double acquisition story - Top 3 lessons, including checking your biases - Her role transitions from Sales Director to VP of Marketing to CMO Subscribe, listen, and r...2020-10-1350 min
The Hard Corps Marketing ShowBuilding Customer Advocate Champions - Isabelle Papoulias - Hard Corps Marketing Show #147Oftentimes marketers are not the ones that get to talk to customers. They build an understanding of what the buyer’s needs are and then develop content and marketing strategy around their current knowledge.
However, without ever getting to the buyer’s needs in their own words, how is marketing supposed to know if they are heading in the right direction? How is the product team supposed to know that their buyers will positively respond to their latest innovation?
A Marketing Leader, Cross-Functional Teams Strategist, and the CMO of Mediafly, Isabelle Papoulias, challenges marketers to be t...2020-04-271h 17
Renegade Marketers UniteKeep Calm and Acquisition OnIt’s tough enough to build a company’s marketing engine from the ground up, but Isabelle Papoulias, CMO of Mediafly, successfully navigated through not just one, but two acquisitions within a six-month period. What did she learn? Not all acquisitions are created equal: it was two weeks before their second acquisition announcement when Isabelle, in conversation with her CEO, realized they had an opportunity to completely pivot their brand messaging for the better and decided to scrap their original plan. While this would be considered risky to most, the decision ultimately elevated Mediafly to a new level within the...2020-02-2142 min
The Scott ShowMediafly: Close more deals by leading with contentMediafly is not the company it was day one. CEO Carson Conant and VP of Marketing Isabelle Papoulias are now offering up evolved selling with Mediafly. Delusional optimism was the original driving force, but after time passed, he found himself doing work for Disney. It’s a wild ride going from the early days of Mediafly, podcasting, to the pivot toward enhancing sales engagement for Fortune 1000 organizations. Quick tip: facts do better than anecdotes.2018-02-0718 min