Shows
SEO in 2025Utilise AI to save you time with your content creation – with Isaline MuelhauserAs previously touched upon with Itamar, Isaline Muelhauser from Pilea.ch would like to emphasise that AI can and should be used in the content creation process.2024-01-0217 min
SEO in 2025Treat translations like languages and your audience like humans—Isaline MuelhauserIsaline Muelhauser believes your approach to translations will greatly affect your SEO results in 2023. She explains what it means to treat translations like languages and how this impacts SEOs.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/isaline-muelhauser2023-01-0414 min
The In Search SEO PodcastFour Content Localization Mistakes to Avoid - with Isaline MuelhauserDoes your website offer translated localized versions of content targeting different countries around the world?
If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well.
In this episode, Isaline will share four content localization red flags, including:
1. Unusually low KPIs for a translated language
2. Receiving traffic from another country that's not in your target market
3. Translating keyword research
4. When customer support receives an unusual amount of requests in a translated language
For more Episodes of the In Search SEO podcast:
https://www.rankranger.com/blog/podcasts
Rank...2022-08-1720 min
WorkinSEO PodcastEP#15 Daniel Cheung - How I deal with imposter syndrome - AustraliaIn this episode Daniel openly discusses how he deals with imposter syndrome, how it affects his life and career, how he gets comfortable with being uncomfortable and how he became the successful SEO that he is today. Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.
Who is Daniel Cheung
Daniel is a coffee-loving SEO nerd who landed in SEO by accident. Three and a half years later, he is amazed that he can earn a 6-figure salary that would usually require a university degree and 5+ years of experience. Starting...2022-07-2730 minWorkinSEO PodcastEP#14 Tina Ehrensberger - SEO in Latin America and the community Latinas en SEOChristina, also known as Tina, started as a SEO manager at Dafiti and later implemented the digital fundraising strategy at UNICEF Mexico. Since 2017 she is an SEO consultant, focusing on website audits, technical SEO and e-Commerce. Tina has been very successful working remotely with clients around the world (B2C and B2B) and as a SEO professor. More recently, she started a new SEO position. She co-founded Latinas en SEO, a community that seeks to close the gender gap in the region, to promote and empower women to work in SEO.
🧡 Many thanks to Tina for sha...2022-07-2231 min
WorkinSEO PodcastEP#13 Nadia Mojahed - How I learned to manage clients' expectationsNadia, an SEO consultant based in Switzerland, discusses issues that arise during a project due to unsettled client expectations, confusion around SEO progress and timelines, taking the lead on SEO actions and priorities, and communicating with the tech team. Nadia shares what she learned from real project experiences - good and bad.
Who is Nadia Mojahed?
Nadia Mojahed is a Digital SEO Consultant based in Geneva, Switzerland. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic...2022-05-1028 minWorkinSEO PodcastEP#12 Gus Pelogia - Moving across continents and working as an SEOGus had a desire to leave abroad for a short period of time - and did not plan to never return! He didn't want to stay far from Brazil for too long, because he was just starting to build a professional network. Little did he know that he would not go back. From Argentina, to Amsterdam, to Dublin. Over this experience Gus learned to be vocal about what he wanted.
Every single big move he has done in SEO happened because he told people the direction he wanted it to go. Good things happen when you share...2022-05-0333 minWorkinSEO PodcastEP#11 Ellie Ferrari - What it's like to work as an in-house SEO - ArgentinaWhat does it take to work as in-house SEO? How to find in-house allies to get SEO strategies implemented?
Ellie, an SEO specialist based on Argentina, shares her story with us about her time working in Naranja Bank in Argentina.
Who is Ellie Ferrari?
Ellie is a geek of Digital Marketing and SEO in particular. She loves the internet and working on digital projects with distributed teams integrated by people from all over the world and from varied cultures and languages. She loves being alive and learning new things all the time. Her...2022-04-1933 minWorkinSEO PodcastEP#10 Christina LeVasseur - Answer 10 Questions to carve your path in the SEO industryHow to find your place in the SEO industry? There's a place for everyone and it becomes a game of finding out where we fit in. Christina, an SEO consultant based in the USA, will guide you to ask yourself 10 questions. You'll learn more about who you are, find your niche, make a difference, and earn the money you want and deserve.
You will learn that all our paths are different, yet valuable and meaningful. We're all just trying to figure it out. There is no right or wrong way to carve your path. The goal is...2022-04-1231 minWorkinSEO PodcastEP#9 Nerissa Marbury - Founding and running a digital marketing companyThis is the story of a woman who always envisioned herself running a company but never starting one. “I’m a reluctant company founder” Nerissa planned to acquire a company that was having some challenges and be able to turn it around successfully and run it very well. Today OneEpiphany is a successful 10+ years old consulting company. The hardest thing you could ever do is start your own business.
Nerissa Marbury is founder and president of One Epiphany, LLC, a digital marketing and operations consulting company. Nerissa helps clients amplify and share their message so they can connec...2022-04-0235 minWorkinSEO PodcastEP#8 Melissa Popp - SEO Specialist and Digital NomadHave you ever considered working on the road? Being a digital nomad is easier than what you expect. In this podcast, Melissa shares her experience and her tips to make sure that you are all set to go on the road.
Melissa is a digital marketing strategist with a passion for technology and travel. She coaches her partners to connect with their audience through content optimization, to retain more loyal visitors, create brand ambassadors, and increase conversion goals.
Full transcript available on: https://workinseo.com/blog
🧡 Many thanks to Melissa for sharing her exp...2021-12-1532 minWorkinSEO PodcastEP#7 Daisy-ree Quaker - Working as an SEO Content Marketer - USASEO is a broad industry. When you're first starting in SEO, it can be difficult to know what kind of SEO role you want. In this episode, we discuss content marketing and working as a content marketer. You will learn what it takes to work as a Content Marketer and have a unique sneak peek into Daisy’s daily life.
Daisy is a Content marketer using SEO, audience research, & strategy to help clients create enticing content for bots and humans. She is also a truly inspiring human. It was a pleasure to interview her.
Full tr...2021-11-1731 minWorkinSEO PodcastEP#6 Heba Said - Working as an Outreach SpecialistSEO is a broad industry. When you're first starting in SEO, it can be difficult to know what kind of SEO role you want. In this episode, we discuss external linking and working as an outreach specialist. You will learn what it takes to be an outreach specialist and what working as an outreach specialist can look like.
Heba Said is a Senior SEO Specialist & Consultant. Heba is not only a brilliant SEO, she also gives back to the community by being a workshop facilitator for the #IamRemarkable program (a program which we totally recommend).
...2021-11-1030 minWorkinSEO PodcastEP#5 Victoria Olsina - Facing harassment and bullyingNearly a third of people are bullied at work, this number is higher for women and it gets worse in male dominated environments such as tech and financial services. Our guest, Victoria Olsina, shares her experience with us. She gives tips and advice - such as journaling - if you face bullying or harassment at your workplace.
Victoria Olsina is an SEO consultant specialised in FinTech - and a comedian. Originally from Argentina, she is an seasoned SEO consultant and bilingual conference speaker (English and Spanish), with over 10 -years of experience across 3 continents, and has worked for...2021-11-0329 minWorkinSEO PodcastEP#4 Tobias Willmann - The SEO working for a PublisherWhat kind of challenges does a SEO face and solve when working for a Publisher? What is News SEO? How is it like to work with journalists and in a newsroom. With this podcast episode, you will have an idea of if you want to work for a News Website and how to take the next step to towards this goal.
Tobias Willmann is Head of SEO at the Blick Group. Blick is a Swiss daily newspaper, published by Ringier in Zürich. Blick probably runs the biggest Newsroom in Switzerland. SEO/Organic traffic is the second b...2021-10-2828 minWorkinSEO PodcastEP#3 Amruta Khemnar - Keeping up to date with SEO trendsKeeping uptodate with trends and Google news can be confusing and overwhelming, especially at the beginning of a SEO career. Listen to a genuine story of what it is like to navigate trends in SEO. Amruta was so kind as to offer us one hour of her time to answer our questions.
Amruta Khemnar is experienced both in SEO and Business Management. Amruta is an active member of the SEO community. She regularly shares her knowledge as a webinar guest. When we interviewed Amruta, she was working at Merkle Sokrati-Dentsu, a famous agency in India.
🧡 Man...2021-10-2026 minWorkinSEO PodcastEP#2 Brenda Malone - Starting an SEO Career at age 60Listen to a genuine story of what it is like to navigate a SEO career at age 60 and start new projects. If you are thinking about pivoting your career to do more SEO, like Brenda did, you will be inspired by Brenda.
Brenda Malone is a SEO Technical and WebDev Specialist. Brenda is one of the most active members of the Women in Tech SEO community. She consistently answers questions, especially technical ones.
If you are thirty/forty something like Isaline, the podcast host, you will understand what it’s like for Brenda to navigate an...2021-10-1338 minWorkinSEO PodcastEP#1 Isaline Muelhauser - Why I started WorkinSEOTo launch the podcast, Isaline, Work in SEO podcast host, is answering questions as a guest. Isaline discusses her path in SEO from digital marketing, the challenges she faced, what she was scared of when she started her SEO consultancy Pilea.ch and why she wanted to launch the work in SEO podcast.
Listen to a genuine story of what it is like to navigate a SEO career and start new projects.
Full transcript available: https://workinseo.com/podcast
Follow Isaline on Twitter: https://twitter.com/isaline_margot
2021-09-2823 min
WTSPodcastThe One Where We Discuss Multilingual SEO With Isaline MuelhauserIn this week's episode, Isaline, content strategist and self-confessed SEO nerd, discusses all things multilingual SEO. We also find out what inspires Isaline and what empowers her to be the brilliant women she is today.Where to find IsalineTwitter: https://twitter.com/isaline_margotLinkedIn: https://www.linkedin.com/in/isaline-muelhauser/---Episode SponsorMassive shout out to MediaSesh for supporting the WTSPodcast and sponsoring this episode.MediaSesh is an SEO consulting and training firm located in Denver, Colorado. They help businesses to be f...2021-04-2030 min