Shows
High Net PurposeMartha Lane Fox: From lastminute.com to Lasting ImpactAt 25, Martha Lane Fox co-founded the early internet disruptor lastminute.com and became one of Britain’s first true digital pioneers.But it was surviving a near-fatal accident that truly reshaped her life and sense of purpose.Today, Martha leads far beyond technology. She is President of the British Chambers of Commerce, a crossbench peer in the House of Lords, and sits on the boards of British Airways, Chanel, and Multiverse.Her work is reshaping business, education, and the future of digital transformation.In this episode, Martha sh...2025-05-0144 min
High Net PurposeHow Andrew White built FundApps from a spare room to monitoring $27 trillion in AUM without VC fundingAndrew White is the founder of FundApps, one of Europe’s most under-the-radar success stories. Bootstrapped from a spare bedroom above a London pub, FundApps now monitors over $27 trillion in assets daily - roughly 17% of the world’s total AUM. Today, it’s a global reg-tech powerhouse, trusted by 5 of the world’s 10 largest hedge funds and several of North America’s biggest pension funds. Now, it’s on track to become Europe’s leading reg-tech unicorn. This is the captivating story of how an independent thinker built a values-dr...2025-03-2755 min
High Net PurposeNext Gen & Tech: Making Digital Childhood Safer with Alexandra EvansThe next generation face a challenge their parents never did, a digital childhood that shapes their future.Alexandra Evans has spent her career fighting to make the digital space safer. From shaping human rights law at Mishcon de Reya to leading policy at TikTok and the British Board of Film Classification, she’s been at the forefront of child safety in a world where technology is evolving faster than regulation, and children are paying the price.Now, as the founder of the Digital Childhood Agency, Alexandra is working with policymakers, brands, and tech pl...2025-02-271h 09
High Net PurposeThe Recipe for Change: Henry Dimbleby, Co-Founder of LEON, on Food, Sustainability, and Systemic SolutionsWhat does it take to fix a food system that’s making us, and the planet, sick? Henry Dimbleby, co-founder of LEON, architect of the National Food Strategy, and author of the Sunday Times bestseller Ravenous, is doing just that. From launching a fast-food revolution to shaping the UK’s policies on food, health, and sustainability, Henry’s career is a masterclass in bold ideas and transformative action. Now, through his latest venture, Bramble Partners, he’s supporting the next generation of food innovators determined to fix the system. In this episode, w...2025-01-2355 min
High Net PurposeShaping the Future of Climate Policy with David ClaydonWhat does it take to leave a high-flying career in finance and tackle one of the world’s greatest challenges—climate change?David Claydon, Founding Partner of Kaya Partners, has made it his mission to turn bold climate ambitions into real-world impact. From leadership roles at J.P. Morgan and Morgan Stanley to advising the UK Foreign Secretary, David has spent his career shaping strategies at the intersection of finance, policy, and geopolitics. Now, he’s helping corporations navigate the complex path to net zero with no-nonsense pragmatism and innovative thinking.In this episod...2024-12-191h 09
High Net PurposeConverting €5k to $8 Billion – The Incredible Story of Markus Villig, Founder & CEO of BoltWhat if building a multi-billion-dollar company started with just €5,000, a vision for better mobility, and a relentless commitment to resourcefulness? Markus Villig, Founder of Bolt, is Europe’s youngest self-made billionaire. From humble beginnings in Estonia, Markus transformed a small idea into a global powerhouse valued at $8 billion. Bolt now serves over 200 million customers across 50 countries, redefining transportation with ride-hailing, e-scooters, and car rentals. In this episode, Markus shares his inspiring journey from coding as a teenager to scaling a company that’s revolutionizing urban mobility. He discusses the influence of Estonia’...2024-11-2053 min
Inside MarketingEp. 125 - Gerrard TannamThis week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's.
Islandbridge Brand Development https://www.islandbridge.com/2024-10-3157 min
High Net PurposeThe Psychology of Purpose: How to Build Confidence and Transform Your Life with Ian Robertson.What if we told you that your brain has the power to completely transform how you think—at any age?In this episode, we travel to Dublin and sit down with Professor Ian Robinson. Ian is a world-leading neuroscientist who has dedicated his career to helping individuals harness control over their mental processes. He is also a professor of psychology at Trinity College Dublin, where he draws on his ground-breaking research into brain plasticity to provide valuable insights into how our brains can adapt and change, even later in life. Ian is also the author of th...2024-10-2445 min
High Net PurposeMoney on Your Mind: exploring the psychology of wealth with Vicky ReynalIn this episode, we talk with Vicky Reynal, the UK’s first financial psychotherapist, who has pioneered a unique approach combining psychodynamic therapy with financial counselling. Her acclaimed book, "Money on your Mind," is now translated into eight languages and sold in over 20 countries. Vicky’s story spans an Ivy-League education, an MBA from London Business School, and a career across three continents. She helps clients—from ultra-high-net-worth individuals to those facing financial challenges—understand and reshape their emotional relationships with money. In this episode, we explore:The emotional roots of financi...2024-09-2643 min
A Daily Dose of History: Events on this Day in HistoryDomitian: Rise and Fall of Roman Emperor (+ 11 more historical events on this day!)A Daily Dose of History (14 Sep 2024) Today's historical events: Domitian becomes Emperor of the Roman Empire upon the death of his brother Titus. Emperor Heraclius enters Constantinople in triumph after his victory over the Persian Empire. "Night of the three Caliphs": Harun al-Rashid becomes the Abbasid caliph upon the death of his brother al-Hadi. Birth of Harun's son al-Ma'mun. Battle of Islandbridge: High King Niall Glúndub is killed while leading an Irish coalition against the Vikings of Uí Ímair, led by King Sitric Cáech. Genpei War: Battle of Ishibashiyama in Japan. The first recorded inst...2024-09-1409 min
High Net PurposeDiego Piacentini: Building Amazon and Beyond.. lessons in leadership, purpose and decision-making.In this month's episode, Joe McCarthy sits down for a thought-provoking conversation with Diego Piacentini, a global leader in the technology and business world whose journey from Apple to Amazon, to Government to Investor is nothing short of extraordinary. Recorded at Islandbridge’s offices in London, this conversation takes you behind the scenes of some of the most influential companies of our time.Diego's story is one of ambition, innovation and the relentless pursuit of purpose. From shaping Apple’s global expansion, to leading the rise of Amazon, Diego has seen it all. His transition from the...2024-08-2257 min
High Net PurposeThe Happy Pear on purpose driven businesses, social media usage and staying true to your values and the importance of community.In this month's episode, Joe McCarthy sits down for a high-energy conversation with Dave and Steve Flynn from The Happy Pear at Islandbridge's office in London. The dynamic duo ignited their plant-powered revolution in 2004, and what started as a humble local veg shop has exploded into a global phenomenon. Fast forward 20 years, and The Happy Pear now boasts a vibrant café and bakery in Greystones, Ireland. They've launched more than 15 transformative online courses that have inspired over 100,000 people, and their thriving recipe club continues to bring joy to food lovers everywhere. With six bestselling cookbooks un...2024-07-1849 min
High Net PurposeDavid Miliband on his refugee roots, transforming global aid and the power of philanthropy.In our latest episode, Joe McCarthy is in conversation at Islandbridge's office in London with David Miliband, President and CEO of the International Rescue Committee (IRC). Named in Fortune's list of the World's Greatest Leaders, and Top 100 Global Thinkers by Foreign Policy, David’s career is nothing short of extraordinary. From serving as the youngest Foreign Secretary in the United Kingdom since 1935, to leading one of the world’s most influential humanitarian organizations, he has invaluable insights into global leadership and humanitarian efforts. Today, we delve into the complexities of global politi...2024-06-0645 min
High Net PurposeThe Biotech Pioneer.. on the new frontiers of AI and biology.In this month’s episode, Joe McCarthy heads to California and ventures into the realm of biotech entrepreneurship. Joined by him is Geoffrey von Maltzahn, the mastermind behind a multitude of ground-breaking companies that fuse biology and data science to revolutionize human health and sustainability. Named among Bloomberg's 50 Ones to Watch, Business Insider's 30 Biotech Leaders under 40 and noted as one of Codex's World's Top 50 Innovators, Geoffrey stands as a prominent figure in the realm of biotech entrepreneurship. He has co-founded companies which have massed over $10 billion in market capitalization, including: Flagship Pioneering, Generate Biomedicines, Quotient The...2024-05-1652 min
High Net PurposeTom Steyer "The Climate Investor" High Net Purpose Joe McCarthy heads to the US and joins Tom Steyer, Wall Street giant and visionary behind Galvanize Climate Solutions and Farallon Capital Management.Transitioning from finance to climate activism in 2012, he safeguarded California's Global Warming Solutions Act and founded NextGen America, rallying record youth voters. Co-founder of Beneficial State Bank and TomKat Ranch, Steyer champions sustainability and justice. His 2020 presidential bid and leadership roles with Governor Newsom and Vice President Biden showcase his influence. Steyer blends financial acumen with environmental passion, offering unparalleled insights at the intersection of finance and climate activism. D...2024-04-1153 min
High Net PurposeSir David King, Cambridge University "The Climate Expert": High Net PurposeIn this remarkable episode, Joe McCarthy joins Sir David King at Cambridge University, and engages in a thought-provoking conversation. As the former Chief Scientific Adviser for the UK government and co-founder of the Climate Crisis Advisory Group, Sir David is renowned for his pivotal role in shaping climate policy. Join us as we uncover Sir David's remarkable journey, from merging academia and government to drive scientific policy integration, to navigating the complexities of international diplomacy in securing landmark agreements like the Paris Agreement.In this enlightening conversation, Joe and Sir David explore:Climate change policy...2024-03-041h 00
High Net PurposeHigh Net Purpose: Kat Bruce, NatureMetrics "The Biodiversity Entrepreneur" In our first episode of 2024, Joe McCarthy sits down with Kat Bruce, Founder and Director of NatureMetrics, one of the global pioneers in the use of environmental DNA (eDNA) for large-scale biodiversity assessment and data creation. Join us as we delve into Kat's journey from uncertainty after leaving Oxford University, to finding her purpose in contributing to a world where we no longer plunder our long term wealth for the sake of short term material wealth. In this conversation, Kat and Joe discuss the following topics:Finding your purpose.Challenges of solo entrepreneurship.The depend...2024-01-3055 min
High Net PurposeHigh Net Purpose: David Goldberg, Founders Pledge "The Giving Guru"In today's Christmas special and last episode of 2023, Joe McCarthy sits down with David Goldberg, Founder and CEO of Founders Pledge to delve in to the challenges, approaches and opportunities of effective philanthropic giving. He lays out how his global team works with founders to identify their goals, map out where they can have most impact and successfully implement. David Goldberg is the Founder and CEO of Founders Pledge, a global non-profit organisation empowering entrepreneurs to do the most good with their charitable giving. To date, they have pledged over $10 billion to charity and donated o...2023-12-2148 min
High Net PurposeHigh Net Purpose: Dr James Kinross, Imperial College London "Dr Microbiome"In today's episode, Joe McCarthy sits with Dr James Kinross to uncover how he's using intellectual capital as a force for good. Dr James Kinross is a leading surgeon and senior lecturer at Imperial College London, driving ground-breaking research in robotic and minimally invasive colorectal surgery. His work spans microbiome engineering for cancer prevention, precision healthcare treatment, and advancements in digital surgery, AI, and data science. Explore the mysteries of the microbiome as James delves into topics from his book, Dark Matter: The Science of the Microbiome. Unravel global health challenges as James unveils how y...2023-11-2351 min
High Net PurposeHigh Net Purpose: Allen Taylor, Endeavor "The Entrepreneur's Investor"Welcome to the hotseat where Joe McCarthy sit's with Allen Taylor, Endeavor Catalyst's Managing Partner. Allen Taylor leads Endeavor's co-investment fund, that has been recognized as one of the most active global venture investors in emerging markets. Step into the world of high-impact entrepreneurship as they explore the extraordinary journey of Endeavor, a global non-profit organization dedicated to nurturing entrepreneurial ecosystems in emerging markets. Venture into the dynamic landscape of entrepreneurship, risk, and community building, as Allen shares his unwavering passion for asset allocation and venture capital across diverse and vibrant regions. ...2023-10-1945 min
High Net PurposeHigh Net Purpose: Mark Pollock - Finding your 'why' and overcoming challenges.The awe-inspiring Mark Pollock joins us today for our pilot episode of High Net Purpose. In this episode, our special guest uncovers how he uses his platform and influence to live a purpose-driven life and his journey to getting there. From the crucible moments that became a catalyst for his mission, to tips on how you can find your own purpose, stay tuned to hear the inspirational stories of Mark Pollock. Hindsight is a wonderful thing - Mark schools us on how reflecting on achievements informs future goals, while confronting chosen and unforeseen challenges aligns with the "why." We then...2023-08-1826 min
MoneyNeverSleeps148: The Bridge | Gerard Tannam and Strategic Brand-BuildingGerard Tannam, Strategic Brand-Builder at Islandbridge, tells us all about the use of storytelling as a framework in bridging the gap between buyers and sellers, businesses and their markets. In this episode, we weave through Ger’s own story that takes him from Ireland to Hong Kong and back again, then into the lessons learned from marketing and strategy direction for big brands before launching the Islandbridge business, how building bridges between businesses and customers drives growth for businesses of all sizes….and almost becoming a priest!
MoneyNeverSleeps is sponsored by PAT Fintech, the training partner that demy...2021-07-3049 min
Venture TalksGerard Tannam and Island Bridge Brand DevelopmentThis week we chat to Gerard Tannam about his business Island Bridge Brand development. To find out more about Gerards business check out http://www.islandbridge.com/ To find out more about the Venture Business Network head over to https://www.venturenetwork.ie/--- Send in a voice message: https://anchor.fm/venture-talks/message2020-06-2927 min
LOOKING BACK - Dublin Local History & Irish HeritageLOOKING BACK 21 October 2016 (Craig Savage - Irish National War Memorial Garden)Originally broadcast on Dublin City FM www.dublincityfm.ie Listen Live at http://delicast.com/radio/Ireland/103.2_Dublin_City_FM Local History Event Diary and conversation with Craig Savage, Gardener at the Irish National War Memorial at Islandbridge, Other podcasts at https://soundcloud.com/dcfm-1032/sets/looking-back2016-10-2428 min
Racontour Archive 2008 - 2019Charles Macklin: a lifeCharles Macklin, nee McLaughlin in English, was an Irish actor and dramatist who performed extensively at the Theatre Royal, Drury Lane. Macklin revolutionised theatre in the 18th century by introducing a "natural style" of acting. He is also famous for killing a man in a fight over a wig at the Theatre Royal, Drury Lane.
Born in County Donegal in Ulster in the north of Ireland, brought up in Dublin, where he attended school in Islandbridge after his father's death and his mother's remarriage, Macklin became known for his many performances in the tragedy and comedy genre...2015-10-2902 min
The Persuaders Marketing Radio Show & PodcastSME Branding Workshop PodcastIn this podcast I am joined by Gerard Tannam from Islandbridge Brand Direction and Ross Good from Pubble.co
We explore the branding challenges for a SME Pubble.co who provide a website based messaging service. Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.2015-08-2923 minThe Persuaders Marketing Radio Show & Podcast2013 Marketing Review with Joseph Jaffe, Gerard Tannam and Margaret E. WardIn the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction.
Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right.
Among the...2013-12-2329 minThe Persuaders Marketing Radio Show & PodcastMarketing Podcast: Customer Engagement StrategiesIn this podcast I am joined by panelists Gerard Tannam, Managing Director, Islandbridge Brand Direction and by Paul O'Grady, Group Commercial Director, Mercantile Group. We discuss the challenges for companies to truly put themselves in the customer shoes. The particular challenges of using social media to engage customers are discussed. Paul gives some very good examples of how they differentiate their messaging across many of their brands such as Whelans, The Village and Mercantile Bar, and their restaurant brands. Gerard discusses how companies need to avoid the temptation to have a blanket approach to social media marketing. Companies need to be...2013-10-2827 minThe Persuaders Marketing Radio Show & PodcastPodcast 113 - 2009 Irish Marketing ReviewRetrospective review of 2009 I am joined in studio by ( in Pic L-R ) :
Denis Goodbody - Adept Advertising
Robert Hayes-Mc Coy
Gerard Tannam- Islandbridge
We've a high spirited discussion on some of the main topics and themes of 2009.
Mr.Tayto stikes a positive note.
JC Decaux bikes a marketing success.
Bulmers advertising
New advertisers
LinkedIn
Love Irish Food campaign
Unilever Ireland price campaigns
Social Media Marketing 2009-12-2140 min
Documentary on One PodcastDocArchive: In Fond MemoryMay 2011, Queen Elizabeth II, whilst on a visit to the Islandbridge War Memorial Gardens, bows her head to honour the 49,400 Irish soldiers who died in WW1. Opened in 1988, this is the story of the garden and the soldiers they honour (Broadcast 1989)See omnystudio.com/listener for privacy information.2009-06-2741 min
Documentary on One PodcastDocArchive: In Fond MemoryThis documentary looks at the war memorial park in Islandbridge, Dublin also known as the Irish National Memorial Gardens. Oficially opened in 1988, it pays tribute to the 49,400 Irish Soldiers who died in World War 1 from 1914-1918 (Broadcast 1989)See omnystudio.com/listener for privacy information.2009-06-1241 minThe Persuaders Marketing Radio Show & PodcastPodcast 73: Internet Advertising Bureau podcastInterview with David Murphy from Salesonline.ie about the impending establishment of an Irish chapter of the Internet Advertising Bureau. In the interview we also discuss general trends in internet advertising.
Plus Gerard Tannam from Islandbridge,com returns for his regular look at branding; this month's topic is Branding in the Downturn.2008-06-2229 minThe Persuaders Marketing Radio Show & PodcastPodcast 57: Viral Marketing Podcast, Marketing Review 2007, BrandingHappy New Year to all the listeners to The Persuaders Marketing Podcast. This podcast has four interviews:
1'45" Cathy Mc Govern from Inspiration discusses a viral marketing case study on the campaign for the Dublin On Ice event.
8'40" Des Kavanagh from Ogilvy, discusses the creative execution behind the most recent Carlsberg ad from his time at its creators, Irish International.
13'55" Small Business Branding Podcast - our regular look at this issue in association with Islandbridge.com - in this segment an interview with Garbiel Dooley from Dooley Estates about the challenges...2008-01-0139 minThe Persuaders Marketing Radio Show & PodcastNo 54: Small Business BrandingThis is a practical case-study in small business branding, where Gerard Tannam of Islandbridge talks with me and Margaret Ward of corporate writing and editing specialists Clear Ink. In the interview we discuss the process involved in branding the Clear Ink company and also the nature of the work that Clear Ink do with their corporate clients.2007-11-0729 minThe Persuaders Marketing Radio Show & PodcastNo 52: (a) Small Business Branding (b) Lucozade Brand Story(a) An interview with Gerard Tannam of Islandbridge Brand Direction about Small Business branding challenges.
(b) An interview with Nigel Reddy of Ogilvy Ireland about the Lucozade brand story which is often cited as a best practice example of brand repositioning. We also discuss the marketing strategy for newly launched Lucozade Alert, which entailed the creation of a dedicated Irish television advertisement.
Also, please note that the next Persuaders Pudding Club will take place on November 22nd ( Venue TBC - City Centre Dublin). Guest speaker is John Kearon of Brainjuicer.com If you would like...2007-10-2230 minThe Persuaders Marketing Radio Show & PodcastNo. 39: (a) Search Marketing Behaviour (b) Referral MarketingPart One - (1'50"). Search Marketing World report. An interview conducted with Gerard O'Neill from Amarach where we discuss the findings of an Amarach authored report that Interactive Return commissioned in advance of the recently held Search Marketing World conference held in Dublin. Gerard has some very interesting insights into demographic differences in internet useage, as well as some useful insights into the click-through behaviour of Irish web audiences.
(15'30")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction.
Part Two (18...2007-04-0631 minThe Persuaders Marketing Radio Show & PodcastNo. 38: (a) MII conference report (b) Podcast AdvertisingPart One - (2'05"). Marketing Institute of Ireland conference report. A special report from the annual conference of the Marketing Institute of Ireland where we interview some of the speakers including the former marketing director of London's successful 2012 Olympic Bid, David Maglioni . There is also an interview with the European chief of Edelman, David Brain , whose blog Sixty Second View is well worth checking out - not least because yours truly features on it!
(20'35")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge...2007-03-1946 minThe Persuaders Marketing Radio Show & PodcastNo. 34:(a) Blog Monitoring and (b) Edelman Global Trust BarometerBlog monitoring is discussed with Simon Mc Dermott, whose company Attentio based in Brussels has developed an expertise in the process of keeping an ear to the blogosphere to enable companies best plan their blogging strategy.
There is also an interview with Geraldine O'Neill Deputy General Manager at Edelman Ireland and head of that company's European consumer products division. In the interview we discuss the finding from the Edelman Global Trust Barometer. Among the topics addressed is the standing of business relative to other sectors plus the role that Corporate Social Responsibility...2007-02-0437 minThe Persuaders Marketing Radio Show & PodcastNo. 33: Trust in marketingAn extended interview with Albert Maruggi, one of the vanguard of marketing podcasters whose Marketing Edge podcast has garnered a significant audience in both the US and internationally. In the interview Albert and I cover a wide variety of marketing topics - trust in marketing the big issue for 2007, the rise of the network as a means of marketers collaborating on projects and the use of podcasting as a marketing tool. There is also an interview with Colin Hughes from DIT who discusses the SalesWise Programme, which is run by DIT and...2007-01-2831 minThe Persuaders Marketing Radio Show & PodcastNo. 32: New Media Dialogues Special A special podcast based around the Media Dialogues special New Media Forum held in Dublin in October 2006. There are interviews with Helen Marks,Group Marketing Director, Vodafone Ireland and Ed Ling, Strategic Development Director, i-Level- a London based agency specialising in new media platforms.
There is also an extract from the question and answer session with Simon Ferguson, Managing Director of Sales Online, who sponsored the event. The Media Dialogues series is organised by Alchemy Event Management.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand...2007-01-2123 minThe Persuaders Marketing Radio Show & PodcastNo. 31: Viral Marketing : plus Marketing to seniorsViral Marketing podcast special with an interview with Toni Smith head of strategy at London based specialist agency The Viral Factory.Toni's interview includes some case study examples of viral marketing campaigns that The Viral Factory have worked on.
Also interviewed is Brian Mc Cabe of Senior Times Magazine who discusses the challenges in marketing to the burgeoning over 50s market.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us his brand resolutions for 2007.
And...2007-01-1435 minThe Persuaders Marketing Radio Show & PodcastNo. 30: Web Publishing - the RTE StoryThe first Persuaders Marketing Podcast of 2007 features an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, which was the Grand Prix winner at Ireland's most prestigious web awards - The Golden Spiders- Muirne's interview covers the internet strategy of RTE including a discussion on podcasting's role in the broadcaster's plans.
Also interviewed is Pat Kinsley of New World Associates,a Dublin brand consultancy. Pat and I discuss the concept of re-branding and a number of cases are discussed such as Halifax Bank and Magners Cider.
There is...2007-01-1132 minThe Persuaders Marketing Radio Show & PodcastNo. 29: Innovative Online Marketing Case StudyThe final Persuaders Marketing Podcast of 2006 features an interview with entrepreneur John Crawley, whose French property webiste Ouicando, has stood out among other property websites in terms of the approach he uses to promote his company online. In a wide ranging interview we discuss the background to the company and the marketing strategies employed including the use of an innovative Advent calendar.
The Podcast also introduces what will be a regular feature on the podcast A Brief Word on Brand with Gerard Tannam of Islandbridge.
And the podcast kicks off with a report I compiled at...2006-12-3031 minThe Persuaders Marketing Radio Show & PodcastNo.15: Vive la Difference: Marketing across bordersThe Persuaders Marketing Podcast returns after a four week break. Among those who stood in for me while I have been off air has been Gerard Tannam of Islandbridge Brand Direction Gerard took over the mike on July 14th, Bastille Day, and so it was appropriate that his show explore Franco-Irish marketing issues. During the interview Gerard talks to
Miriam Doyle of Mimitoys. Miriam is a French mother of 2 toddlers, Molly 4 and Malachy 3, who has established a successful toy business in Ireland.
Anne Marie Roynane is a founder
of 2006-08-0427 minThe Persuaders Marketing Radio Show & PodcastBrief Word on BrandingIn this Podcast, I have uploaded a number of episodes of A Brief Word on Branding which is a regular feature on the radio show. Presented by Gerard Tannam of Islandbridge.com Brand Direction, the series is an insightful take on the challenges faced by brand builders everywhere. Gerard offers a unique perspective on the branding strategies employed by companies such as Guinness and Nike and contextualises them in the maelstrom of the modern consumer era.
Check out the Islandbridge website for further articles on the topic of branding and real life examples of branding projects in progress. http://www...2006-04-1515 min