Shows
High Net PurposeLessons From 26 Episodes in 2026For the past two years, High Net Purpose has been a series of conversations about other people’s purpose.What we didn’t expect was how much those conversations would change us. In this episode, we’re taking a break from the usual format to look back at the moments from the first 26 episodes that most influenced our thinking - and ultimately shaped Islandbridge’s journey to becoming the Purpose Driven Multi-Family Office. This isn’t a highlight reel. It’s a reflection on the ideas that challenged our assumption...
2026-02-1227 min
Mooney Goes WildWeir-y seals!After a recent report of a grey seal in Dublin’s River Liffey, listener Barry McCarthy shared evidence of seals hauling themselves over the Islandbridge weir. He even filmed it with his kids. Éanna returns to discuss Barry’s observations and how well seals move on land...
2025-12-1505 min
Mooney Goes WildWeir-y seals!After a recent report of a grey seal in Dublin’s River Liffey, listener Barry McCarthy shared evidence of seals hauling themselves over the Islandbridge weir. He even filmed it with his kids. Éanna returns to discuss Barry’s observations and how well seals move on land...See omnystudio.com/listener for privacy information.
2025-12-1505 min
High Net PurposeBuilding Culture That Wins: Inside Ric Lewis’ PlaybookThe most enduring companies aren’t just built on strategy, they’re built on culture. For over two decades, Ric Lewis, founder of Tristan Capital Partners, has been showing what that really looks like. His firm has grown into one of Europe’s leading real-estate investment platforms, managing over $16bn in assets. Ric was also ranked #1 on the Powerlist 2019, recognising him as the UK’s most influential person of African or Afro-Caribbean heritage . In this episode, Ric reveals the cultural architecture behind Tristan: the balance between what he calls the “Ministry of Science”...
2025-11-2756 min
High Net PurposeSaving Nature at Scale with African Parks’ Founder, Peter FearnheadWhat if the only way to save nature was to run it like a business?In this episode, we sit down with Peter Fearnhead, CEO and co-founder of African Parks, the organisation protecting more of Africa’s wild landscapes than any other. Under his leadership, African Parks now manages 24 national parks across 13 countries, covering over 20 million hectares - a model that proves conservation can be financially sustainable, socially empowering, and ecologically transformative.Peter shares how he’s built one of the most ambitious conservation networks on Earth - from turning near-bankrupt parks into thri...
2025-10-301h 00
High Net PurposeHow to Build Unicorns Beyond Silicon Valley with Linda RottenbergThe next wave of billion-dollar companies aren’t being built in Silicon Valley – but everywhere else.For nearly three decades, Linda Rottenberg co-founder and CEO of Endeavor, has been at the centre of that shift. Known as “The Entrepreneur Whisperer,” she’s backed over 350 companies (64 of them unicorns), created “mafias” of founders paying it forward, and built a global movement that’s reshaping economies across 45+ countries.In this episode, recorded at Trinity College, Cambridge, Linda shares:How to scale a business while staying true to your mission.The secret underestimated m...
2025-09-251h 07
High Net PurposeHow Compassion Rewires Your Brain with Dr. James DotyWhat if compassion wasn’t just a virtue, but a science that could rewire your brain, reduce stress, and even extend your life expectancy?This conversation is one of our earliest recordings, now released for the first time, with the late Dr. James Doty: Stanford neurosurgeon, New York Times bestselling author, entrepreneur, and founder of Stanford’s Center for Compassion and Altruism Research and Education (CCARE).Recorded in our early days but never shared until now, this conversation captures Dr. Doty’s extraordinary wisdom on the science and practice of compassion. He explains how co...
2025-08-281h 02
High Net PurposeHow We Lose Control of AI - and How to Stop It, with Kristian RönnEveryone’s talking about ChatGPT—but what if the real threat from AI is happening elsewhere?Kristian Rönn is the co-founder of Lucid, a company helping governments track the movement and usage of AI chips globally. He previously founded Normative, the carbon accounting platform that helped shape EU and UK climate disclosure rules—and began his career researching existential risk at Oxford’s Future of Humanity Institute.He’s also the author of The Darwinian Trap, a bestselling book that explores how misaligned incentives—and short-term thinking—can push systems toward catastrophic outcomes. It’s...
2025-07-241h 10
High Net PurposeThe CIA, Area 51 & a world of secrets hidden in plain sight — with Annie JacobsenWhat if the most powerful secrets shaping our world were hidden in plain sight?Annie Jacobsen is America’s most fearless investigative journalist. A seven-time bestselling author and Pulitzer Prize finalist, she’s spent decades uncovering the truth behind the CIA, covert military operations, nuclear war planning, and the government’s deepest classified programs - from Area 51 to assassination missions you were never meant to know about.Annie pulls back the curtain on stories that challenge what we think we know about power, secrecy, and war. She shares what it’s like to earn the...
2025-06-2651 min
High Net PurposeLongevity by Design: Lessons from Blue Zones Founder Dan BuettnerWhat if everything you’ve been told about living longer was wrong?Dan Buettner has spent decades uncovering the truth. He’s the mastermind behind Blue Zones - the five places in the world where people live the longest, healthiest lives on Earth.His discovery of the Blue Zones sparked a global movement. Since then, he’s written four New York Times bestselling books, starred in a hit Netflix series, won 3 Emmy awards and helped over 70 cities redesign themselves for better public health - impacting more than 10 million lives for good.In t...
2025-05-2949 min
Talking Dogs on ThursdayTALKING DOGS 203 JACK KENNELLY & WILLIE RIGNEYThis week Barry is joined by trainer Jack Kennelly & Willie Rigney of Time Greyhound Nutrition.
Jack talks about his success in The Islandbridge Open Sprint Final in Shelbourne Park last weekend and looks forward to Friday’s Lee Strang Final in Tralee. Willie Rigney chats about the upcoming Time Club A4 Derby & Time’s newest product Greyhound 18.
Have a listen to their chat now!
2025-05-2218 min
High Net PurposeMartha Lane Fox: From lastminute.com to Lasting ImpactAt 25, Martha Lane Fox co-founded the early internet disruptor lastminute.com and became one of Britain’s first true digital pioneers.But it was surviving a near-fatal accident that truly reshaped her life and sense of purpose.Today, Martha leads far beyond technology. She is President of the British Chambers of Commerce, a crossbench peer in the House of Lords, Chancellor of The Open University, and sits on the boards of British Airways, Chanel, and Multiverse.Her work is reshaping business, education, and the future of digital transformation....
2025-05-0144 min
High Net PurposeHow Andrew White built FundApps from a spare room to monitoring $27 trillion in AUM without VC fundingAndrew White is the founder of FundApps, one of Europe’s most under-the-radar success stories. Bootstrapped from a spare bedroom above a London pub, FundApps now monitors over $27 trillion in assets daily - roughly 17% of the world’s total AUM. Today, it’s a global reg-tech powerhouse, trusted by 5 of the world’s 10 largest hedge funds and several of North America’s biggest pension funds. Now, it’s on track to become Europe’s leading reg-tech unicorn. This is the captivating story of how an independent thinker built a values-dr...
2025-03-2755 min
High Net PurposeNext Gen & Tech: Making Digital Childhood Safer with Alexandra EvansThe next generation face a challenge their parents never did, a digital childhood that shapes their future.Alexandra Evans has spent her career fighting to make the digital space safer. From shaping human rights law at Mishcon de Reya to leading policy at TikTok and the British Board of Film Classification, she’s been at the forefront of child safety in a world where technology is evolving faster than regulation, and children are paying the price.Now, as the founder of the Digital Childhood Agency, Alexandra is working with policymakers, brands, and tech pl...
2025-02-271h 09
High Net PurposeThe Recipe for Change: Henry Dimbleby, Co-Founder of LEON, on Food, Sustainability, and Systemic SolutionsWhat does it take to fix a food system that’s making us, and the planet, sick? Henry Dimbleby, co-founder of LEON, architect of the National Food Strategy, and author of the Sunday Times bestseller Ravenous, is doing just that. From launching a fast-food revolution to shaping the UK’s policies on food, health, and sustainability, Henry’s career is a masterclass in bold ideas and transformative action. Now, through his latest venture, Bramble Partners, he’s supporting the next generation of food innovators determined to fix the system. You'll learn: The trut...
2025-01-2355 min
High Net PurposeShaping the Future of Climate Policy with David Claydon00:00 – Welcome to High Net Purpose 00:33 – Meet David Claydon: From Banking to Climate Strategy 00:49 – His Unusual Journey Through Finance and Government 01:18 – Why Business Must Lead on Decarbonization 01:34 – How Family-Owned Firms Could Drive Climate Action 01:57 – David’s Purpose: Capital, Policy & Long-Term Impact 03:48 – From Wall Street to Westminster 06:02 – Founding Macro Advisory Partners 07:54 – Why He Shifted to Climate Strategy 09:59 – What’s Blocking Climate Progress in Business & Policy 22:45 – Can AI Help Solve the Climate Crisis? 31:06 – The Supply Chain Problem No One Wants to Face 34:20 – China...
2024-12-191h 09
High Net PurposeConverting €5k to $8 Billion – The Incredible Story of Markus Villig, Founder & CEO of BoltWhat if building a multi-billion-dollar company started with just €5,000, a vision for better mobility, and a relentless commitment to resourcefulness? Markus Villig, Founder of Bolt, is Europe’s youngest self-made billionaire. From humble beginnings in Estonia, Markus transformed a small idea into a global powerhouse valued at $8 billion. Bolt now serves over 200 million customers across 50 countries, redefining transportation with ride-hailing, e-scooters, and car rentals. In this episode, Markus shares his inspiring journey from coding as a teenager to scaling a company that’s revolutionizing urban mobility. He discusses the influence of Estonia’...
2024-11-2053 min
Inside MarketingEp. 125 - Gerrard TannamThis week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's.
Islandbridge Brand Development https://www.islandbridge.com/
2024-10-3157 min
High Net PurposeThe Psychology of Purpose: How to Build Confidence and Transform Your Life with Ian Robertson.What if we told you that your brain has the power to completely transform how you think - at any age?We travel to Dublin and sit down with Professor Ian Robertson, a world-leading neuroscientist who has dedicated his career to helping individuals harness control over their mental processes. He is also a professor of psychology at Trinity College Dublin, where he draws on his ground-breaking research into brain plasticity to provide valuable insights into how our brains can adapt and change, even later in life. Ian is also the author of the bestselling books: How...
2024-10-2445 min
High Net PurposeMoney on Your Mind: exploring the psychology of wealth with Vicky ReynalIn this episode, we talk with Vicky Reynal, the UK’s first financial psychotherapist, who has pioneered a unique approach combining psychodynamic therapy with financial counselling. Her acclaimed book, "Money on your Mind," is now translated into eight languages and sold in over 20 countries. Vicky’s story spans an Ivy-League education, an MBA from London Business School, and a career across three continents. She helps clients—from ultra-high-net-worth individuals to those facing financial challenges—understand and reshape their emotional relationships with money. We explore:The emotional roots of financial behaviour.Wealth tra...
2024-09-2643 min
A Daily Dose of History: Events on this Day in HistoryDomitian: Rise and Fall of Roman Emperor (+ 11 more historical events on this day!)A Daily Dose of History (14 Sep 2024) Today's historical events: Domitian becomes Emperor of the Roman Empire upon the death of his brother Titus. Emperor Heraclius enters Constantinople in triumph after his victory over the Persian Empire. "Night of the three Caliphs": Harun al-Rashid becomes the Abbasid caliph upon the death of his brother al-Hadi. Birth of Harun's son al-Ma'mun. Battle of Islandbridge: High King Niall Glúndub is killed while leading an Irish coalition against the Vikings of Uí Ímair, led by King Sitric Cáech. Genpei War: Battle of Ishibashiyama in Japan. The first recorded inst...
2024-09-1409 min
High Net PurposeBuilding Amazon and Beyond.. lessons in leadership, purpose and decision-making with Diego Piacentini.In this month's episode, Joe McCarthy sits down for a thought-provoking conversation with Diego Piacentini, a global leader in the technology and business world whose journey from Apple to Amazon, to Government to Investor is nothing short of extraordinary. Recorded at Islandbridge’s offices in London, this conversation takes you behind the scenes of some of the most influential companies of our time.Diego's story is one of ambition, innovation and the relentless pursuit of purpose. From shaping Apple’s global expansion, to leading the rise of Amazon, Diego has seen it all. His transition from the...
2024-08-2257 min
High Net PurposeThe Happy Pear on purpose driven businesses, social media usage and staying true to your values and the importance of community.In this month's episode, Joe McCarthy sits down for a high-energy conversation with Dave and Steve Flynn from The Happy Pear at Islandbridge's office in London. The dynamic duo ignited their plant-powered revolution in 2004, and what started as a humble local veg shop has exploded into a global phenomenon. Fast forward 20 years, and The Happy Pear now boasts a vibrant café and bakery in Greystones, Ireland. They've launched more than 15 transformative online courses that have inspired over 100,000 people, and their thriving recipe club continues to bring joy to food lovers everywhere. With six bestselling cookbooks un...
2024-07-1849 min
High Net PurposeInside the Global Refugee Crisis - and What the Media Isn’t Telling You with David MilibandDavid Miliband is President and CEO of the International Rescue Committee (IRC). Named in Fortune's list of the World's Greatest Leaders, and Top 100 Global Thinkers by Foreign Policy, David’s career is nothing short of extraordinary. From serving as the youngest Foreign Secretary in the United Kingdom since 1935, to leading one of the world’s most influential humanitarian organizations, he has invaluable insights into global leadership and humanitarian efforts. Today, we delve into the complexities of global politics and humanitarian aid. Join us for a compelling conversation that explores the intersection of strategic philanthropy, politics and g...
2024-06-0645 min
High Net PurposeThe Scientist Using AI to Engineer the Next Generation of Drugs: Geoffrey von MaltzahnVenture into the realm of biotech entrepreneurship with Geoffrey von Maltzahn, the mastermind behind a multitude of ground-breaking companies that fuse biology and data science to revolutionize human health and sustainability. Named among Bloomberg's 50 Ones to Watch, Business Insider's 30 Biotech Leaders under 40 and noted as one of Codex's World's Top 50 Innovators, Geoffrey stands as a prominent figure in the realm of biotech entrepreneurship. He has co-founded companies which have massed over $10 billion in market capitalization, including: Flagship Pioneering, Generate Biomedicines, Quotient Therapeutics, Tessera Therapeutics’, the list goes on. As the current CEO of six of th...
2024-05-1652 min
High Net PurposeHow Tom Steyer is Using Capital to Solve the Climate CrisisWe head to San Francisco and sit down with Tom Steyer, Wall Street giant and visionary behind Galvanize Climate Solutions and Farallon Capital Management.Transitioning from finance to climate activism in 2012, he safeguarded California's Global Warming Solutions Act and founded NextGen America, rallying record youth voters. Co-founder of Beneficial State Bank and TomKat Ranch, Steyer champions sustainability and justice. His 2020 presidential bid and leadership roles with Governor Newsom and Vice President Biden showcase his influence. Steyer blends financial acumen with environmental passion, offering unparalleled insights at the intersection of finance and climate activism....
2024-04-1153 min
High Net PurposeCan We Still Save the Planet? Sir David King on the Science and the TruthSir David King is the former Chief Scientific Adviser for the UK government and co-founder of the Climate Crisis Advisory Group, renowned for his pivotal role in shaping climate policy. We uncover Sir David's remarkable journey, from merging academia and government to drive scientific policy integration, to navigating the complexities of international diplomacy in securing landmark agreements like the Paris Agreement.We explore: - Climate change policy.- The science behind the current state of the planet.- China's leading climate initiatives.- The Arctic circle crisis.
2024-03-041h 00
High Net PurposeUsing eDNA to Save the Planet’s Biodiversity with Kat BruceKat Bruce is the Founder and Director of NatureMetrics, one of the global pioneers in the use of environmental DNA (eDNA) for large-scale biodiversity assessment and data creation. We delve into Kat's journey from uncertainty after leaving Oxford University, to finding her purpose in contributing to a world where we no longer plunder our long term wealth for the sake of short term material wealth. We discuss:Finding your purpose.Challenges of solo entrepreneurship.The dependence of business and the economy on nature.The importance of nature in meeting the Paris Agreement climate targets.The ra...
2024-01-3055 min
High Net PurposeThe Future of Philanthropy and Purpose-Driven Wealth with David GoldbergDavid Goldberg is the Founder and CEO of Founders Pledge, a global non-profit organisation empowering entrepreneurs to do the most good with their charitable giving. To date, they have pledged over $10 billion to charity and donated over $1 billion and have been recognised as one of the most high-impact charities. Operating globally across 40 countries, with more than 2,000 members who have committed to donating a percentage of their personal proceeds upon exiting their businesses to charity. We discuss: The hardship of the entrepreneurial journey.How philanthropy can help the world.How to give and donate effectively.C...
2023-12-2148 min
High Net PurposeHow the Gut Microbiome Could Unlock Human Longevity with Dr James KinrossIn today's episode, Joe McCarthy sits with Dr James Kinross to uncover how he's using intellectual capital as a force for good. Dr James Kinross is a leading surgeon and senior lecturer at Imperial College London, driving ground-breaking research in robotic and minimally invasive colorectal surgery. His work spans microbiome engineering for cancer prevention, precision healthcare treatment, and advancements in digital surgery, AI, and data science. Explore the mysteries of the microbiome as James delves into topics from his book, Dark Matter: The Science of the Microbiome. Unravel global health challenges as James unveils how y...
2023-11-2351 min
High Net PurposeThe Man Backing Founders Who Are Building a Better WorldAllen Taylor leads Endeavor's co-investment fund, which has been recognised as one of the most active global venture investors in emerging markets. Step into the world of high-impact entrepreneurship as we explore the extraordinary journey of Endeavor, a global non-profit organization dedicated to nurturing entrepreneurial ecosystems in emerging markets. Venture into the dynamic landscape of entrepreneurship, risk, and community building, as Allen shares his unwavering passion for asset allocation and venture capital across diverse and vibrant regions. We discuss:Entrepreneurship and community building.Risk and opportunities.Undercapitalized markets.Non-profit organization, Endeavour's model and impact.H...
2023-10-1945 min
High Net PurposeMark Pollock: How to Build Resilience Through Adversity and PurposeWhat if resilience wasn’t about bouncing back—but building forward? Mark Pollock has faced challenges most people can barely imagine. Blind at 22. Paralyzed at 39. Yet somehow, he transformed personal tragedy into global impact, and became a pioneer in human resilience and possibility.From racing to the South Pole to co-founding a movement to cure paralysis, Mark’s mission is simple but radical: use adversity as a catalyst for purpose.In this episode, Mark opens up about the moments that tested him, the mindset shifts that saved him, and the tools anyone can us...
2023-08-1826 min
MoneyNeverSleeps148: The Bridge | Gerard Tannam and Strategic Brand-BuildingGerard Tannam, Strategic Brand-Builder at Islandbridge, tells us all about the use of storytelling as a framework in bridging the gap between buyers and sellers, businesses and their markets. In this episode, we weave through Ger’s own story that takes him from Ireland to Hong Kong and back again, then into the lessons learned from marketing and strategy direction for big brands before launching the Islandbridge business, how building bridges between businesses and customers drives growth for businesses of all sizes….and almost becoming a priest!
MoneyNeverSleeps is sponsored by PAT Fintech, the training partner that demy...
2021-07-3049 min
Venture TalksGerard Tannam and Island Bridge Brand DevelopmentThis week we chat to Gerard Tannam about his business Island Bridge Brand development. To find out more about Gerards business check out http://www.islandbridge.com/ To find out more about the Venture Business Network head over to https://www.venturenetwork.ie/--- Send in a voice message: https://anchor.fm/venture-talks/message
2020-06-2927 min
LOOKING BACK - Dublin Local History & Irish HeritageLOOKING BACK 21 October 2016 (Craig Savage - Irish National War Memorial Garden)Originally broadcast on Dublin City FM www.dublincityfm.ie Listen Live at http://delicast.com/radio/Ireland/103.2_Dublin_City_FM Local History Event Diary and conversation with Craig Savage, Gardener at the Irish National War Memorial at Islandbridge, Other podcasts at https://soundcloud.com/dcfm-1032/sets/looking-back
2016-10-2428 min
Racontour Archive 2008 - 2019Charles Macklin: a lifeCharles Macklin, nee McLaughlin in English, was an Irish actor and dramatist who performed extensively at the Theatre Royal, Drury Lane. Macklin revolutionised theatre in the 18th century by introducing a "natural style" of acting. He is also famous for killing a man in a fight over a wig at the Theatre Royal, Drury Lane.
Born in County Donegal in Ulster in the north of Ireland, brought up in Dublin, where he attended school in Islandbridge after his father's death and his mother's remarriage, Macklin became known for his many performances in the tragedy and comedy genre...
2015-10-2902 min
The Persuaders Marketing Radio Show & PodcastSME Branding Workshop PodcastIn this podcast I am joined by Gerard Tannam from Islandbridge Brand Direction and Ross Good from Pubble.co We explore the branding challenges for a SME Pubble.co who provide a website based messaging service. Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.
2015-08-2923 minThe Persuaders Marketing Radio Show & Podcast2013 Marketing Review with Joseph Jaffe, Gerard Tannam and Margaret E. WardIn the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction. Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right. Among the...
2013-12-2329 minThe Persuaders Marketing Radio Show & PodcastMarketing Podcast: Customer Engagement StrategiesIn this podcast I am joined by panelists Gerard Tannam, Managing Director, Islandbridge Brand Direction and by Paul O'Grady, Group Commercial Director, Mercantile Group. We discuss the challenges for companies to truly put themselves in the customer shoes. The particular challenges of using social media to engage customers are discussed. Paul gives some very good examples of how they differentiate their messaging across many of their brands such as Whelans, The Village and Mercantile Bar, and their restaurant brands. Gerard discusses how companies need to avoid the temptation to have a blanket approach to social media marketing. Companies need to be...
2013-10-2827 minThe Persuaders Marketing Radio Show & PodcastPodcast 113 - 2009 Irish Marketing ReviewRetrospective review of 2009 I am joined in studio by ( in Pic L-R ) : Denis Goodbody - Adept Advertising Robert Hayes-Mc Coy Gerard Tannam- Islandbridge We've a high spirited discussion on some of the main topics and themes of 2009. Mr.Tayto stikes a positive note. JC Decaux bikes a marketing success. Bulmers advertising New advertisers LinkedIn Love Irish Food campaign Unilever Ireland price campaigns Social Media Marketing
2009-12-2140 minThe Persuaders Marketing Radio Show & PodcastPodcast 73: Internet Advertising Bureau podcastInterview with David Murphy from Salesonline.ie about the impending establishment of an Irish chapter of the Internet Advertising Bureau. In the interview we also discuss general trends in internet advertising. Plus Gerard Tannam from Islandbridge,com returns for his regular look at branding; this month's topic is Branding in the Downturn.
2008-06-2229 minThe Persuaders Marketing Radio Show & PodcastPodcast 57: Viral Marketing Podcast, Marketing Review 2007, BrandingHappy New Year to all the listeners to The Persuaders Marketing Podcast. This podcast has four interviews: 1'45" Cathy Mc Govern from Inspiration discusses a viral marketing case study on the campaign for the Dublin On Ice event. 8'40" Des Kavanagh from Ogilvy, discusses the creative execution behind the most recent Carlsberg ad from his time at its creators, Irish International. 13'55" Small Business Branding Podcast - our regular look at this issue in association with Islandbridge.com - in this segment an interview with Garbiel Dooley from Dooley Estates about the challenges...
2008-01-0139 minThe Persuaders Marketing Radio Show & PodcastNo 54: Small Business BrandingThis is a practical case-study in small business branding, where Gerard Tannam of Islandbridge talks with me and Margaret Ward of corporate writing and editing specialists Clear Ink. In the interview we discuss the process involved in branding the Clear Ink company and also the nature of the work that Clear Ink do with their corporate clients.
2007-11-0729 minThe Persuaders Marketing Radio Show & PodcastNo 52: (a) Small Business Branding (b) Lucozade Brand Story(a) An interview with Gerard Tannam of Islandbridge Brand Direction about Small Business branding challenges. (b) An interview with Nigel Reddy of Ogilvy Ireland about the Lucozade brand story which is often cited as a best practice example of brand repositioning. We also discuss the marketing strategy for newly launched Lucozade Alert, which entailed the creation of a dedicated Irish television advertisement. Also, please note that the next Persuaders Pudding Club will take place on November 22nd ( Venue TBC - City Centre Dublin). Guest speaker is John Kearon of Brainjuicer.com If you would like...
2007-10-2230 minThe Persuaders Marketing Radio Show & PodcastNo. 39: (a) Search Marketing Behaviour (b) Referral MarketingPart One - (1'50"). Search Marketing World report. An interview conducted with Gerard O'Neill from Amarach where we discuss the findings of an Amarach authored report that Interactive Return commissioned in advance of the recently held Search Marketing World conference held in Dublin. Gerard has some very interesting insights into demographic differences in internet useage, as well as some useful insights into the click-through behaviour of Irish web audiences. (15'30")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction. Part Two (18...
2007-04-0631 minThe Persuaders Marketing Radio Show & PodcastNo. 38: (a) MII conference report (b) Podcast AdvertisingPart One - (2'05"). Marketing Institute of Ireland conference report. A special report from the annual conference of the Marketing Institute of Ireland where we interview some of the speakers including the former marketing director of London's successful 2012 Olympic Bid, David Maglioni . There is also an interview with the European chief of Edelman, David Brain , whose blog Sixty Second View is well worth checking out - not least because yours truly features on it! (20'35")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge...
2007-03-1946 minThe Persuaders Marketing Radio Show & PodcastNo. 34:(a) Blog Monitoring and (b) Edelman Global Trust BarometerBlog monitoring is discussed with Simon Mc Dermott, whose company Attentio based in Brussels has developed an expertise in the process of keeping an ear to the blogosphere to enable companies best plan their blogging strategy. There is also an interview with Geraldine O'Neill Deputy General Manager at Edelman Ireland and head of that company's European consumer products division. In the interview we discuss the finding from the Edelman Global Trust Barometer. Among the topics addressed is the standing of business relative to other sectors plus the role that Corporate Social Responsibility...
2007-02-0437 minThe Persuaders Marketing Radio Show & PodcastNo. 33: Trust in marketingAn extended interview with Albert Maruggi, one of the vanguard of marketing podcasters whose Marketing Edge podcast has garnered a significant audience in both the US and internationally. In the interview Albert and I cover a wide variety of marketing topics - trust in marketing the big issue for 2007, the rise of the network as a means of marketers collaborating on projects and the use of podcasting as a marketing tool. There is also an interview with Colin Hughes from DIT who discusses the SalesWise Programme, which is run by DIT and...
2007-01-2831 minThe Persuaders Marketing Radio Show & PodcastNo. 32: New Media Dialogues Special A special podcast based around the Media Dialogues special New Media Forum held in Dublin in October 2006. There are interviews with Helen Marks,Group Marketing Director, Vodafone Ireland and Ed Ling, Strategic Development Director, i-Level- a London based agency specialising in new media platforms. There is also an extract from the question and answer session with Simon Ferguson, Managing Director of Sales Online, who sponsored the event. The Media Dialogues series is organised by Alchemy Event Management. There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand...
2007-01-2123 minThe Persuaders Marketing Radio Show & PodcastNo. 31: Viral Marketing : plus Marketing to seniorsViral Marketing podcast special with an interview with Toni Smith head of strategy at London based specialist agency The Viral Factory.Toni's interview includes some case study examples of viral marketing campaigns that The Viral Factory have worked on. Also interviewed is Brian Mc Cabe of Senior Times Magazine who discusses the challenges in marketing to the burgeoning over 50s market. There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us his brand resolutions for 2007. And...
2007-01-1435 minThe Persuaders Marketing Radio Show & PodcastNo. 30: Web Publishing - the RTE StoryThe first Persuaders Marketing Podcast of 2007 features an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, which was the Grand Prix winner at Ireland's most prestigious web awards - The Golden Spiders- Muirne's interview covers the internet strategy of RTE including a discussion on podcasting's role in the broadcaster's plans. Also interviewed is Pat Kinsley of New World Associates,a Dublin brand consultancy. Pat and I discuss the concept of re-branding and a number of cases are discussed such as Halifax Bank and Magners Cider. There is...
2007-01-1132 minThe Persuaders Marketing Radio Show & PodcastNo. 29: Innovative Online Marketing Case StudyThe final Persuaders Marketing Podcast of 2006 features an interview with entrepreneur John Crawley, whose French property webiste Ouicando, has stood out among other property websites in terms of the approach he uses to promote his company online. In a wide ranging interview we discuss the background to the company and the marketing strategies employed including the use of an innovative Advent calendar. The Podcast also introduces what will be a regular feature on the podcast A Brief Word on Brand with Gerard Tannam of Islandbridge. And the podcast kicks off with a report I compiled at...
2006-12-3031 minThe Persuaders Marketing Radio Show & PodcastNo.15: Vive la Difference: Marketing across bordersThe Persuaders Marketing Podcast returns after a four week break. Among those who stood in for me while I have been off air has been Gerard Tannam of Islandbridge Brand Direction Gerard took over the mike on July 14th, Bastille Day, and so it was appropriate that his show explore Franco-Irish marketing issues. During the interview Gerard talks to Miriam Doyle of Mimitoys. Miriam is a French mother of 2 toddlers, Molly 4 and Malachy 3, who has established a successful toy business in Ireland. Anne Marie Roynane is a founder of
2006-08-0427 minThe Persuaders Marketing Radio Show & PodcastBrief Word on BrandingIn this Podcast, I have uploaded a number of episodes of A Brief Word on Branding which is a regular feature on the radio show. Presented by Gerard Tannam of Islandbridge.com Brand Direction, the series is an insightful take on the challenges faced by brand builders everywhere. Gerard offers a unique perspective on the branding strategies employed by companies such as Guinness and Nike and contextualises them in the maelstrom of the modern consumer era. Check out the Islandbridge website for further articles on the topic of branding and real life examples of branding projects in progress. http://www...
2006-04-1515 min