Shows
The Marketing Umbrella Podcast111: Strategic Direction in Marketing with Alex M H SmithWhat if 90% of what businesses call "strategy" is actually just expensive to-do lists?
Alex M.H. Smith didn't set out to become a strategist, and definitely didn't take the traditional path to get there. In fact, he started his strategy consultancy before ever reading a single book on the subject. What he did have was curiosity, a knack for pattern-spotting, and a frustration with how often businesses skip over real thinking in favor of surface-level tactics.
In this episode of the Marketing Umbrella Podcast, Alex shares how his outsider perspective led him to discover the...2025-07-0141 min
The Marketing Umbrella Podcast108: Counterintelligence and Pattern-Recognition in Marketing with Bill RiceWhat Do Counterintelligence and Marketing Have in Common? More Than You Might Think.
Just ask Bill Rice. Before he was helping fintech and SaaS companies drive predictable growth through inbound marketing, Bill was in the U.S. Air Force running counterintelligence and information warfare operations. His journey from espionage to entrepreneurship isn’t just unusual—it’s the foundation of his marketing philosophy.
In this episode of the Marketing Umbrella Podcast, Bill talks about how a career built on analyzing threats and identifying patterns now fuels his work as the founder and CRO of Kaleidico. Bill s...2025-04-1136 min
The Marketing Umbrella Podcast107: Personalization and Relevancy to Close the Deal with Margaret SikoraFew CEOs know their company from the inside out quite like Margaret Sikora. With a PhD in Law and nearly a decade at Woodpecker, she’s held roles across the organization—starting in customer support before stepping into leadership as Head of Product, Interim Manager, COO, and now CEO.
In this episode of the Marketing Umbrella Podcast, host Kevin Prewett talks with Margaret about the lessons she’s learned at every stage of Woodpecker’s growth. She shares how her early experience in customer support shaped the company’s customer-first philosophy, why deliverability and relevance are at the core of...2025-03-1539 min
The Marketing Umbrella Podcast106: Solving the Trifecta of Process, Experience and Resources with Srikrishnan GanesanHow Do You Build a World-Class Company?
In this episode of the Marketing Umbrella Podcast, we chat with Srikrishnan Ganesan, co-founder and CEO of Rocketlane. Sri shares his journey from launching and scaling SaaS businesses to building Rocketlane, a customer onboarding platform that’s redefining project delivery.
Sri discusses how his experience at Freshworks, where he helped scale the company from $18 million to $220 million in ARR, fueled his passion for building high-impact SaaS products. He explains why community building is at the heart of Rocketlane’s success and how their industry-focused approach has helped them stan...2025-03-0237 min
The Marketing Umbrella Podcast099: More Lift & Leverage With AI with Mike RobertsCan AI give your SEO the boost it needs to climb back to the top of search rankings?
Mike Roberts, CEO of Rivalflow AI and SpyFu, knows how to leverage AI to help brands get their content noticed and reclaim those top spots in search rankings. With a solid background in SEO and marketing tech, Mike created Rivalflow to help businesses identify gaps in their content and make impactful updates. Recently, on The Marketing Umbrella podcast, he shared practical insights into why companies often lose rankings to competitors—and, more importantly, how they can get the...2024-11-1543 min
The Marketing Umbrella Podcast098: The YouTube of B2B Demos with Troy MunsonCould video-first demos be the secret to closing more software deals, faster?
Troy Munson, founder of Dimmo AI, shares how video-first demos are changing the way companies connect with potential customers. By cutting down the back-and-forth and getting straight to the point, these demos grab attention and keep it, helping businesses stand out in a crowded market.
In this episode, Troy breaks down why video-first demos are perfect for today’s buyers, especially Gen Z and millennials who want quick, engaging content. He shares practical tips for creating demos that spark interest right away, how of...2024-11-0636 min
The Marketing Umbrella Podcast097: Charge Based on Your Outcomes not Output with Ashley GrossAre you making the most of AI in your marketing strategy? AI can do more than just automate tasks—it could redefine your entire workflow. Ashley Gross, an expert AI marketing strategist and thought leader, shares her journey from traditional marketing to pioneering AI-driven business transformation. With her extensive expertise, Ashley leads the charge of innovating marketing strategies through AI.
In this episode, Ashley delves into the strategic use of AI to enhance productivity and exceed revenue targets. She outlines how AI can solve critical business challenges such as data cleansing, understanding customer journeys, and spe...2024-10-1531 min
The Marketing Umbrella Podcast096: The Good Guys of AI Detection with Jonathan GillhamIs your content truly original, or are outdated plagiarism tools missing the mark?
In this episode of the Marketing Umbrella Podcast, our host Kevin Prewett talks with Jonathan Gillham, founder of OriginalityAI. Jon shares how growing up in a small Canadian town and his frustrations with tools like Copyscape led him to build a smarter content checker. With over 10 years of SEO and content marketing experience, Jon explains why staying original is crucial.
Why does being original matter? Jonathan breaks it down: unique content builds trust with your readers and pushes yo...2024-10-0328 min
The Marketing Umbrella Podcast095: Tekpon - The Oscars of SAAS with Cristian DinaMaking one bold decision can revolutionize your career. In this episode of the Marketing Umbrella podcast, our guest Cristian Dina, a young entrepreneur and founding member of Tekpon, shares his story of leaving college to venture into the tech world, inspired by Gary Vaynerchuk’s advice. He compares the outdated lessons he learned in school with the fast-moving, real-world experiences at Tekpon, showing how taking risks early can lead to fulfilling work.
Cristian explains how Tekpon grew from a tool-testing platform to a top software review aggregator, using their AI tool, Global Buzz, to gather rea...2024-09-1742 min
The Marketing Umbrella Podcast094: Scaling Through Social Media Using AI with Bilal ArarouBilal Ararou, a product designer turned entrepreneur from Morocco, shares his journey from early tech enthusiast to successful business founder. Beginning as a web developer in 2008, Bilal transitioned to product design and UX in 2009, collaborating with global clients as a freelancer. In 2016, he founded Kreatinc, a web design and development agency that has created SaaS products for industries including real estate, finance, eCommerce, and marketing. Kreatinc's work has reached millions of users and included projects for major companies like JP Morgan and Zurich. In 2022, Bilal launched Nuelink, a social media automation tool that has quickly grown to serve over 20,000...2024-09-0240 min
The Marketing Umbrella Podcast093: Automating the Time Suck of Content Creation with Austin ArmstrongStruggling to keep up with the demands of social media content creation? Imagine having a personal AI team at your fingertips. Austin Armstrong built the solution with Syllaby.io, and it's changing the game for solo creators and small businesses.
Austin's journey from MySpace enthusiast to AI innovator is a testament to the rapid evolution of digital marketing. In our chat, he shares how the pandemic became a turning point, pushing him to dive into TikTok and eventually create Syllaby, a tool that's bringing AI power to social media creation and scheduling.
But i...2024-08-1739 min
The Marketing Umbrella Podcast092: Tech is Similar - The Difference is the Approach with Tomáš BlaťákOutreach without spam, is it completely possible? Our guest today will certainly clear this up.
Join Kevin Prewett, host of the Marketing Umbrella Podcast, and
Outreach without spam, is it completely possible? Our guest today will certainly clear this up.
Join Kevin Prewett, host of the Marketing Umbrella Podcast, and Tomáš Blaťák, Chief Product Officer and COO of Leads Picker. Tomáš shares his journey from running a lead generation agency to creating a cutting-edge sales platform that prioritizes precision over volume.
In this episode, Tomáš shares...2024-08-0139 min
The Marketing Umbrella Podcast090: Well-Defined ICP is Crucial in Cold Outreach with Fabian MaumeGrowth hacking can truly transform your marketing strategy – Fabian Maume shares this and much more in our latest episode of the Marketing Umbrella Podcast.
Fabian Maume, a dedicated growth hacker and marketing automation expert since 2017, has an inspiring journey. He began with web scraping for lead generation, then moved on to automating LinkedIn activities, scaling his marketing agency, and even launching and selling his own SaaS product. Now, he helps B2B SaaS startups as a fractional CMO, guiding them to success with his expertise.
Fabian has been leading the way in d...2024-07-1633 min
The Marketing Umbrella Podcast091: Gamify Your Marketing Through Influencers with Ashley StanfordCan you really apply game strategies to marketing?
This question and many more are answered in our recent podcast chat with Ashley Stanford, Executive Vice President of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. From her early days in search engine optimization to creating Ice Cream Social, Ashley has always turned challenges into opportunities. She shared how she found creative ways to boost event ticket sales without spending extra on ads, demonstrating her innovative approach.
Ashley discussed her unique marketing approach, drawing connections between marketing and...2024-07-1636 min
The Marketing Umbrella Podcast089: AI-Powered Sales Agents...The Future of Sales with Yoni BelsonCurious about how AI can revolutionize your business? In this episode of the Marketing Umbrella Podcast, Yoni Belson, the co-founder of DreamCrew, shares his journey. From his time at UCLA to developing innovative AI solutions for sales and content production, Yoni's story is an inspiration to all of us.
DreamCrew started by helping small businesses with project documentation. Today, they have created a state-of-the-art AI sales representative that engages website users in a personalized, real-time manner. This intelligent agent not only increases engagement but also boosts conversion rates by mimicking the personalized sales experience of a...2024-06-1549 min
The Marketing Umbrella Podcast088: How to Exit the "Time for Money World" with Sujan PatelWhat if you could scale your business without burning out? Sujan Patel, a marketing veteran with two decades of experience and a former collaborator with industry giants like Salesforce and Mint, shares his riveting journey from launching his first digital marketing agency to mastering the SaaS space. Learn firsthand about the difficulty of early success, the risks of heavily relying on projections, and how to manage the uncertain waters of sustainable growth. Sujan's honest insights on managing profitability in a cost-heavy agency environment are a treasure trove for anyone aiming to scale their business effectively.
S...2024-05-3131 min
The Marketing Umbrella Podcast087: Marketing is a Function of Revenue, not Communication with Ryan DeissDigital marketing maven Ryan Deiss lights up this episode with insights learned in necessity-driven entrepreneurship, from his dorm-room launch to his current post at Scalable.co. Ryan's journey exemplifies dynamic marketing expertise with operational savviness, offering a blueprint for success that breaks down the complexities between generating demand and delivering on your brand promise. This episode of Marketing Umbrella Podcast is a masterclass in effective marketing and business scaling, as we explore the customer acquisition process, the importance of 'power stages,' constructing SOPs, and establishing strategic direction. For those grappling with growth, our discussion on debunking scaling myths...2024-05-1638 min
The Marketing Umbrella Podcast086: It's The Thanks That Matters with Logan MalloryLogan Mallory's career journey from sales to marketing is nothing short of inspiring. As the Vice President of Marketing at Motivosity, he shares how a pivotal networking event in Utah's thriving tech scene led him to where he is today. His story is a testament to the value of seizing opportunities and making the most of every connection. In this latest episode of the Marketing Umbrella Podcast, Kevin and Logan showcased the importance of strategic networking and continual career development, emphasizing that the right moves can lead to transformative changes.
Logan Mallory is a renowned p...2024-05-0135 min
The Marketing Umbrella Podcast085: Leveling the Marketing Playing Field with Sandro OkropiridzeJoin the ranks of marketing mavens and startup enthusiasts as Sandro Okropiridze the mastermind behind STORI, unveils his entrepreneurial odyssey to becoming the CEO of an AI-powered branding revolution. In this episode of the Marketing Umbrella Podcast, Sandro shares the trials and triumphs encountered while transforming Stori from a straightforward no-code solution into a sophisticated social media storytelling powerhouse. His insights into customer-centric product evolution, the pivotal role of honest feedback, and the surprising truths about automation preferences will certainly encourage and enlighten anyone hungry to understand what truly powers innovation in today's fast-paced tech landscape.
Sandro...2024-04-1632 min
The Marketing Umbrella Podcast084: Enterprise Productivity and AI with Andrew MounierIn today’s episode of The Marketing Umbrella Podcast, we grab a few minutes with Andrew Mounier, a true marketing guru who's journeyed from the hustle of agency life to leading the charge on user growth at Xembly, a cutting-edge AI company that's changing the game in marketing. We dive into how he's switched up the marketing game, moving from classic SEO tactics to using some cutting-edge AI tools that are making waves in the industry.
Andrew's been in the marketing world for over 15 years, doing everything from marketing at startups to being the marketing boss at co...2024-03-3139 min
The Marketing Umbrella Podcast083: Going Deep With Linkedin with Braden WallakeCould a LinkedIn faux pas be the best thing to ever happen to your business? Braden Wallake, CEO of HyperSocial and OttoMatey, joins us to recount the viral sensation he never saw coming—a social media post that unexpectedly boosted his profile and taught him, and many others, invaluable lessons.
Meet Braden Wallake, the CEO and founder of HyperSocial and OttoMatey. Despite being a 5x college dropout, he leads a team of marketing experts in creating personalized, effective B2B marketing campaigns. His responsibilities include managing the team, developing strategies, and working with clients to achieve their uni...2024-03-1443 min
The Marketing Umbrella Podcast082: Detract Bad Prospects with Andy NearyIf there's one thing that both sports and business have in common, it's the relentless pursuit of excellence. But how often do we connect the dots between the strategies that drive success on the field and those that propel victories in the business world? In this episode of The Marketing Umbrella Podcast, our guest, Andy Neary of Complete Game Consulting, draws these parallels and provides listeners with a masterclass in marketing strategies, influenced by the principles of athletic competition.
Andy Neary is a former Professional Baseball Player and two-time Iron Man finisher. He's the founder of Complete...2024-02-2933 min
The Marketing Umbrella Podcast081: The Culmination of the Campaign Drives Growth with Aditya VaranasiWhat is it like to trade the comforts of a corporate gig for the roller coaster ride of entrepreneurship? Join us as we welcome Aditya Varanasi, CEO of Awarity, to unlock the secrets of a successful transition from corporate stability to entrepreneurial success. From analyzing Cheetos at PepsiCo to spearheading a digital marketing agency, Aditya's story is full of insights on leveraging integrated marketing strategies and the courage to pursue passion over comfort.
Aditya Varanasi is the Founder and Chief Executive Officer at Awarity. He graduated with a B.S. in Chemical Engineering from Purdue University and...2024-02-1637 min
The Marketing Umbrella Podcast080: How Much Power is Making It to the Wheels? with Tim CaliseIn this episode of the Marketing Umbrella podcast, Kevin Prewett interviews Tim Calise, an entrepreneur who has had a diverse career. He started as a financial expert, then became a fitness enthusiast, and is now a tech entrepreneur and podcast host. Tim co-created ALAN, which is an AI-powered SaaS platform, with Alexi and Leila Hormozi. Within six months, the platform grew from zero to $20 million in annual recurring revenue.
Listen to hear Tim's story, including the key decisions that shaped his journey. He talks about how he strategically closed his hedge fund just before the 2008 financial crisis, h...2024-02-0137 min
The Marketing Umbrella Podcast079: If Someone Chooses You, Thank Them With David WachsIn today's digital world, how can your brand's voice be heard and distinguished from others? This is the focus of the latest episode of the Marketing Umbrella podcast, where David Wachs, the creative entrepreneur behind Handwrytten, shares his insights. In this episode, we discuss how the art of handwriting is not only still alive but also thriving as an effective tool in modern marketing.
David is the CEO of Handwrytten, a platform that brings back the lost art of letter writing through scalable, robot-based solutions that actually writes notes in pen. With Handwrytten, users can send personal n...2024-01-1540 min
The Marketing Umbrella Podcast078: AI Requires A Personal Touch With Lewis RothkopfWelcome to another great episode of the Marketing Umbrella podcast where we host Lewis Rothkopf, Chief Revenue Officer at Pairzon. Together, we explore the crucial transformation of digital advertising and the increasing importance of first-party data amidst growing privacy concerns.
As the Chief Revenue Officer at Pairzon, Lewis leads the sales, marketing, and business development teams to provide AI-powered data intelligence solutions for retailers and brands. With 24 years of experience in digital media, he has a proven track record of driving revenue growth and executing successful mergers and acquisitions across the marketing, ad tech, and media industries. H...2024-01-0131 min
The Marketing Umbrella Podcast077: Change Your Perspective To Gain Clarity With Ian CampbellJoin us on the Marketing Umbrella Podcast, hosted by Kevin Prewett, as we chat with Ian Campbell - the CEO of Nucleus Research and the author of the Wall Street Journal Best Seller, "The Value Sale." Ian is a technology value expert, and he is responsible for Nucleus Research's investigative research approach, product set, and corporate direction. He has written and presented extensively on various organizational topics and the importance of matching technology to business objectives. Ian has also been quoted in major business publications such as The New York Times, the Wall Street Journal, and the Economist, and...2023-12-1741 min
The Marketing Umbrella Podcast076: The Only Validation You Need Is The Customer With Alex LevinEntrepreneurs in the constantly evolving world of technology and startups face numerous challenges. In this latest episode of the Marketing Umbrella Podcast, hosted by Kevin Prewett, we explore the dynamic world of entrepreneurship and marketing with our guest, Alex Levin, the co-founder and CEO of Regal.io. Regal is a customer engagement platform that drives revenue through personalized interactions.
From his academic background in philosophy and psychology to his venture into the world of startups, Alex emphasizes the importance of persistence and the creation of a strong, value-driven company.
Some key highlights include:
Pe...2023-12-0440 min
The Marketing Umbrella Podcast075: The Second Question Test With Jon MorrisWhat if there was a way to take your digital agency from barely surviving to absolutely thriving? This was certainly the case with our guest John Morris, the founder, and CEO of Engine BI. A serial entrepreneur turned successful business leader, John navigated the rough digital marketing waters in the 1990s with no coding or design background. The episode kicks off with his intriguing journey, from closing his first agency due to a sudden loss of revenue to bouncing back and founding Rise Interactive.
Jon Morris is the Founder and CEO of EngineBI, a tech-enabled finance and...2023-11-1537 min
The Marketing Umbrella Podcast074: Don’t Chose a Service, Solve a Problem With Greg AlexanderWe're thrilled to offer the latest episode of the Marketing Umbrella Podcast. In this episode, we chat with Greg Alexander, bestselling author and the founder of Collective 54. It is the first mastermind community solely dedicated to supporting professional service firms in their growth, scaling, and exit strategies.
Greg is also the author of the book "The Boutique: How to Start, Scale, and Sell a Professional Services Firm," which is a must-read for those who want to establish or develop a professional services firm.
Greg is both informative and inspiring as he talks about his journey f...2023-10-3135 min
The Marketing Umbrella Podcast073: Revenue Expansion is Easier Than Revenue Creation With Mark ColganWelcome back to another exciting episode of The Marketing Umbrella Podcast! In this episode, host Kevin Prewett interviews Mark Colgan, a seasoned B2B SaaS Sales and Marketing professional with over 13 years of experience. Mark's career started in recruitment but he quickly transitioned into the world of digital marketing.
In December 2022, Mark's Podcast PR agency was acquired after an impressive journey of growing a remote team of 22 and securing 2,200 podcast interviews for 120+ companies. Some notable names include Gong, Paddle, and Hopin. Mark is a Techstars '18 alumnus and a regular B2B SaaS speaker. An adventurer at h...2023-10-1431 min
The Marketing Umbrella Podcast072: Track Time Not Employees With Ilia MarkovIn this week's episode of the Marketing Umbrella Podcast, we're chatting with Ilia Markov, the marketing mastermind behind Toggl. In this episode, Ilia will share his insights on remote work, employee monitoring, and time tracking. Our host, Kevin Prewett and Ilia talked about how Toggl stands out from its competitors and the importance of striking the right balance when it comes to overseeing employee activity.
Toggl is a time-tracking and productivity app that helps teams track their time and activities. Aside from time-tracking, Toggl stands out from its competitors by offering a variety of features, including productivity r...2023-09-2939 min
The Marketing Umbrella Podcast071: Marketing From Watermarks to Wired Magazine With Julia EnthovenWelcome to The Marketing Umbrella Podcast! In this episode, we are joined by Julia Enthoven, CEO and one of the creative minds behind Kapwing, a video creation platform for modern creative teams. Julia shares her exciting journey from her educational background in computer science at Stanford to her roles at tech giants like Google and Apple. She will share her insights on the development of Kapwing and explore the game-changing role of AI in marketing, from automating content creation to customizing materials.
Join Kevin Prewett, our host, as he and Julia dive into the intersection of education, tec...2023-09-1539 min
The Marketing Umbrella Podcast070: Give Your Clients Outcomes Not Services With Lloyd LoboIn this episode of the Marketing Umbrella podcast, our host Kevin Prewett chats with Lloyed Lobo, an entrepreneur, podcast host, and community builder. He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to eight-figure revenue and secure over $100m in funding, while also co-founding Traction, a community empowering over 100k innovators through connections, content, and capital.
Lloyed shares his journey of how he experienced the power of community a...2023-08-3051 min
The Marketing Umbrella Podcast069: Problem Solver Turned SAAS Founder With Julia DraghiciJoin us on the Marketing Umbrella Podcast as we delve into the realm of digital marketing and affiliate strategies with our special guest, Julia Draghici. Julia, who is the Co-Founder & CEO of CPV Lab & CPV One, is a passionate SaaS expert with a wealth of knowledge on business growth. Her expertise has transformed how affiliates, media buyers, and marketing agencies optimize their campaigns.
Tune in as Julia sheds light on the importance of multivariate testing, shares valuable insights into the affiliate marketing landscape, and encourages entrepreneurs to connect with her on LinkedIn for more...2023-08-1532 min
Finding CertaintyIn Business For Yourself But Not By Yourself, with Itamar ShafirThis week on Finding Certainty, host Patrick Laing engages in an enlightening conversation with Itamar Shafir, the Founder and CEO of Umbrella US. Joining the show from his home in Tel Aviv, Israel, Itamar discusses the immense power of partnerships in the digital marketing world. With Umbrella's support, marketers can now achieve their goals with greater ease and efficiency, transforming themselves into true digital marketing trusted advisors and elevating their businesses rapidly. The discussion delves into the vital aspects of teamwork, mentorship, leadership, and draws inspiration from Itamar's personal journey to success. Umbrella functions as a marketing agency hub, akin...2023-08-0453 min
The Marketing Umbrella Podcast068: ”I Know How To,” Doesn’t Scale With Steve MarcinukWelcome to another episode of the Marketing Umbrella Podcast. In this episode, engage in a great conversation with Steve Marcinuk, an AI Entrepreneur and co-founder/Head of Operations at Intelligent Relations. With three successful ventures and one notable exit to his credit, Steve brings vast experience to the table.
Having broken free from the post-Ivy grind, he pursued a different dream in South America, embarking on a journey that seamlessly blends AI, PR and marketing. Steve also shared about credibility and traction in media pitching, the strategic use of AI in marketing agencies, and th...2023-07-3134 min
The Marketing Umbrella Podcast067: Stay A Few Steps Ahead With Sangeeta MulchandaniWelcome to another episode of The Marketing Umbrella Podcast with your host, Kevin Prewett. In this episode, Kevin sits down with Sangeeta Mulchandani, a remarkable third-generation entrepreneur and the founder of Jump Start Studio. Sangeeta shares her inspiring journey of transitioning from a corporate career to entrepreneurship while successfully managing multiple businesses, including a digital marketing agency.
With her extensive travels to 41 countries and her passion for connecting with locals through food, Sangeeta brings a unique global perspective to her work. Tune in as Sangeeta discusses testing ideas, the importance of mindset, and the i...2023-07-1536 min
The Marketing Umbrella Podcast066: Recruiting From a Camper Van With Adomas Pranevicius
Welcome to another episode of The Marketing Umbrella Podcast hosted by Kevin Prewett. In this episode, we have the privilege of speaking with Adomas Pranevicius, a highly accomplished marketer and the founder of Remotely Talents. Remotely Talents provides offshore recruitment
services to business owners around the world, focusing on finding talent primarily in Ukraine.
With all the experiences and insights gained from running startups and navigating the marketing space, Adomas brings a unique perspective to our conversation and shares the heart behind his company.
Join us in welcoming A...2023-07-0128 min
The Marketing Umbrella Podcast065: Sales Proposals That Work With Joe ArdeeserWelcome to another exciting episode of the Marketing Umbrella podcast. In this episode, host Kevin Prewett sits down with Joe Ardeeser, the genius behind Smart Pricing Table. Joe unveils his groundbreaking proposal software designed exclusively for marketing and digital agencies. Brace yourselves as we delve deep into Joe's remarkable journey, where his unwavering passion for sales and proposal writing ignited the creation of a tool that revolutionizes the proposal process, eliminating tedious back-and-forth and generating proposals with unparalleled speed.
Joe is a former digital agency owner and has the battle scars to prove it. H...2023-06-1633 min
The Marketing Umbrella Podcast064: Marketing And The Medici Effect With Indus KhaitanWelcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the founder of Quolum. Quolum helps companies manage their SaaS spend. He started Bitzer Mobile, a mobile security startup that Oracle acquired. Earlier, he led growth at Chargebee. He lives in the San Francisco Bay Area.
Join me in welcoming Indus Khaitan to The Marketing Umbrella Podcast…
Some key highlights include:
Disrupti...2023-05-3130 min
The Marketing Umbrella Podcast063: The Intersection Of Art And Tech With Christina HawatmehWelcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio – which stands for Scope It Out – aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented.
She is also the founder of the first female founded NFT marketplace, and first photography focused NFT m...2023-05-1636 min
The Marketing Umbrella Podcast062: The Key To Retention? Do Great Work With Robert PatinWelcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. He is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. A two-time international best-selling author and passionate about sharing next-level strategies so that creative agency leaders will find fulfillment and growth.
Join me in welcoming Robert Patin...2023-04-3034 min
The Marketing Umbrella Podcast061: Be The Gatekeeper of Your AI Marketing With Abby HehemannWelcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the Director of Product Marketing at GetResponse – specializing in strategic product positioning and value-driven messaging. With a decade of experience in SaaS marketing, she's on a mission to empower marketers and business owners with the tools and insights they need to grow, engage, and convert their audience.
Join me in welcoming a new friend to the podcast, Abby Hehemann…
Some key highlights include...2023-04-1736 min
The Marketing Umbrella Podcast060: To Stand Out Swim Against The Flow With Ian Anderson GrayWelcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techn...2023-03-3134 min
The Marketing Umbrella Podcast059: Tell The Story Of Your Client’s Future Success With Jeff WalkerWelcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online.
He started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and since then has never slowed down.
Now all th...2023-03-1637 min
The Marketing Umbrella Podcast058: How To Market In The In Between With Matheus RiolfiWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Welcome to another great episode of the Marketing Umbrella Podcast. As always, this podcast was created to bring you the best and brightest in the marketing space…
Our guest today is the Co-founder and CEO of Tint, intrinsic embedded insurance. Self-proclaimed data geek and finance guy, exploring the idea that we can use data to predict the future (losses) and do some financial engineering around it sounds super interesting to him. When as...2023-03-0231 min
The Marketing Umbrella Podcast057: Doing Good Is Good Marketing With Sam JacobsWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is the Founder and CEO of Pavilion, the premier community and career development platform for high-growth leaders and their teams in every function. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.
Prior to Pavilion, he spent 15 years as a senior revenue leader at VC-backed companies...2023-02-1635 min
The Marketing Umbrella Podcast056: You Cannot Survive Omni-Channel Marketing With Mike AlltonWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is an International Keynote Speaker, Host of the Partnership Unpacked podcast & Head of Strategic Partnerships at Agorapulse
Because he is also focused on developing long-term relationships, his goal is always to help you achieve your business goals, whether through awareness, leads, revenue, or something else. Every quarter he executes successful virtual summits that feature dozens of top experts in the industry and attract thousands of attendees.
One...2023-01-3033 min
The Marketing Umbrella Podcast055: The Best Marketing is Born Out of Pain With Stuart LeoWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is the founder and CEO of Waymaker.io - an intelligent business management platform that helps leaders build a better business in 30 days. He is a thought leader in strategy, systems, and leadership development. As the founder of Waymaker.io he has led the creation of Waymaker's Leadership Curve - a revolutionary way of building clarity, alignment and remarkable results in any organization.
Join me in welcoming a friend...2023-01-1943 min
The Marketing Umbrella Podcast054: Marketing Best Practices Are Not Static With Kanika MisraMarketing Best Practices Are Not Static With Kanika Misra. Welcome to the Marketing Umbrella Podcast, where we chat with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is a growth marketer who is obsessed with data and psychology. She is also passionate about helping companies skyrocket top-line metrics by identifying & leveraging customers' true buying motivations and implementing a data-driven method so they are 7x more likely to convert.
Currently, she is the Owner & Managing Director of BedaBeda Growth, a science-backed conversion rate optimization firm. The BedaBeda Growth...2022-12-3042 min
The Marketing Umbrella Podcast053: From Football Artistry to Facebook Mastery With Marin IštvanićWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
For the past 7 years, our guest today has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social.
He’s a 2x Geekout speaker and 1x Affiliate World Asia speaker. In the last 12 months, he spent over 30M on Facebook ads, and today he’s going to share some of his go-to strategies and...2022-12-1534 min
The Marketing Umbrella Podcast052: Synchronizing Collaboration Remotely With Drew MoffittWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today currently leads marketing at Kumospace. As one of the company's earliest employees, he helped take it from a pre-funded product with ~100 users to being used by several million around the world. Kumospace a Lightspeed Ventures portfolio company with more than $24 million in funding.
He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B...2022-12-0141 min
Get Down To Business with Scott "Shalom" KleinPodcast of “Get Down To Business” – 11/27/2022 - Amy Mednick, Allan Colman, Tom Miroballi and Itamar ShafirJoin Scott "Shalom" Klein on his weekly radio show, Get Down To Business with guests:
Amy Mednick
Allan Colman
Tom Miroballi
Itamar Shafir
2022-11-2440 min
The Marketing Umbrella Podcast051: Leveraging Employees as Influencers With Todd Kunsman Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.
Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies.
Currently, you'll find him as the marketing team lead at EveryoneSocial - An employee influencer platform designed to help companies enable their employees to share and...2022-11-1740 min
The Marketing Umbrella Podcast050: The Nichification of Websites With Matt Bailey Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities.
He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM.
According to Microsoft, "He has an uncanny ability to simplify the complexity of digital marketing into concepts that are un...2022-10-2840 min
The Marketing Umbrella Podcast049: The Most Influential Marketers With Olga AndrienkoWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies. She also has 6+ years in a leadership role growing a SaaS / B2B marketing team.
Her leadership DNA is to “simply bring change.” She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of h...2022-10-1545 min
The Marketing Umbrella Podcast048: How Agencies Improve Their Craft With JJ ReynoldsWelcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today manages the team at Mediauthentic where they provide actionable data management from marketing to fulfillment. The goal is to allow businesses to stop worrying about the data and start taking action based on real-world insights.
At the same time, DataStudio.VIP is where he shares expertise & tools for teams to start making more money using Google Data Studio.
It's my pleasure to welcome J J Reynolds to...2022-10-0138 min
The Marketing Umbrella Podcast047: Trust - The Top Of The Funnel With Dan Englander Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Today’s guest is the the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies, and he hosts The Digital Agency Growth Podcast. He's the author of Relationship Sales At Scale and Mastering Account Management.
Previously he was the first employee Head of New Business at the animation studio IdeaRocket. He lives in New York, and in his sp...2022-09-1635 min
The Marketing Umbrella Podcast046: Follow The Traction With Pierre Cassuto
Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Today’s guest is the Global Chief Marketing Officer for Humanz, and is responsible for accelerating awareness and growth of the top influencer marketing and social commerce platform. His career journey and popularity as a speaker is rooted in his passion for the creator economy, belief that creators are the true marketers of today and tomorrow and his ability to simplify complicated concepts — so marketers can quickly move from...2022-08-3046 min
The Marketing Umbrella Podcast045: Build A Community, Not An Audience With Heather ParadyWelcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.
Our guest today is a previous mental health therapist turned show host and digital business owner. After her hobby podcast NFTs for Newbies hit one million downloads in just 8 months, she fell in love with Web3 and is now actively studying how online communities are not only building successful projects but are also “humanizing” the internet. She also led a strong community movement called Unconventional Leaders that has broad impact acro...2022-08-1642 min
The Marketing Umbrella Podcast044: Community - Enrolling Others in Your Vision With Molly TrotterWelcome to episode 44 of The Marketing Umbrella with Itamar Shafir. Listen in as our host Kevin Prewett chats with Community Builder and Business Coach Molly Trotter.
As a former television news anchor and making appearances on ESPN, our guest today has helped thousands of people share their real, bold and authentic voice unapologetically. Nearly a decade of experience in front of the camera has earned her the title of a master communicator and she has helped hundreds of coaches lock in their confidence using their real voice to grow their business.
She is a Co-Founder...2022-07-2739 min
AI and Humans: Invincible InnovationMarketing Future in the Gig Economy // Itamar ShafirToday we’re going to talk about Marketing Future in the Gig Economy
My guest today is Itamar Shafir, CEO at Umbrella
We will discuss:
- What is the main challenge for people who do marketing today?
- How did the last 2 years crisis impact marketing businesses?
- How did the gig economy change the way we do marketing?
- What are the main challenges to starting a startup and how to overcome them?
More about Itamar in: https://www.umbrellaus.com/
Thanks for watchi...2022-07-1944 min
The Marketing Umbrella Podcast043: Reaching Your Audience Through Storying With Katy WardWelcome to episode 43 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with StoryBrand Expert Katy Ward.
Katy is a StoryBrand Certified Guide & Copywriter. She works with holistic wellness companies to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She also excels at blending seemingly disparate elements like art and community into her marketing strategies.
...2022-07-1345 min
Business Creators Radio Show with Adam HommeyBuilding the Ultimate Marketing Agency, With Itamar Shafir
A strong brand is based on TRUST. And TRUST translates into SALES.
Do you have hundreds of testimonials and reviews?
Do you have case studies for all niches and services in digital marketing?
Are you updating unique content on social networks?
Do you advertise?
Do you have a podcast?
To help your clients and grow your business, you need to provide an encompassing suite of marketing services.
If you’re building an agency or trying to scale, you probably already know that doing everything yourself li...2022-07-1052 minBusiness Creators Radio Show With Adam HommeyBuilding the Ultimate Marketing Agency, With Itamar Shafir
A strong brand is based on TRUST. And TRUST translates into SALES.
Do you have hundreds of testimonials and reviews?
Do you have case studies for all niches and services in digital marketing?
Are you updating unique content on social networks?
Do you advertise?
Do you have a podcast?
To help your clients and grow your business, you need to provide an encompassing suite of marketing services.
If you’re building an agency or trying to scale, you probably already know that doing everything yourself li...2022-07-1052 min
Marketing Technology Podcast by Marketing GuysHow to scale your marketing agency -Itamar Shafir, CEO of UmbrellaMarketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business.
In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella.
Topics we discuss:
What services to offer and which not
Inhouse vs. outsourcing
How to productize services
How to build a recurring revenue stream and profitable retainers
LinkedIn Itamar Shafir: https://www.linkedin.com/in/itamarshafir/
Website Umbrella: hhttps://www.umbrellaus.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Marte...2022-06-2821 min
The Marketing Umbrella Podcast042: Scale to Your Ability to Deliver With Laura Bell GreenoWelcome to episode 42 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with Marketing Tech Founder, Laura Bell Greeno.
Laura spent the last twenty plus years honing her natural creative talents as a marketer while building and growing dozens of successful startups, including her own digital marketing agency and ecommerce software company she sold for nearly $10 million in 2019.
She started in sales for a digital marketing and advertising company in 1999, was recruited into technology consulting in 2006, then moved further into the strategic side of marketing just as her technology background...2022-06-2838 min
The Marketing Umbrella Podcast041: The Uber of Smart Marketing With Arjun RaiWelcome to episode 41 of The Marketing Umbrella Podcast.. This week we shift to a new voice behind the mic, Kevin Prewett. Kevin sits down with Arjun Rai, founder of HelloWoofy. and they talk about how social media can be effectively harnessed and successfully utilized in your marketing agency strategy.
Arjun is a New York City based entrepreneur and has been networking with some of the most well-known entrepreneurs in the city and globally. A few weeks into college, he launched a startup, Fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused...2022-06-0734 min
The Marketing Umbrella Podcast040: Selling Like A Warrior With Jason ForrestSelling Like A Warrior With Jason Forrest
Welcome to episode 40 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about sales and how to create the successful mindset and approach so that your company’s sales team (or even just your company’s one salesman) can achieve consistent success.
Jason Forrest is CEO at FPG (Forest Performance Group), a national sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs. The winner of four international Stevie Awards for his Wa...2022-02-1037 min
The Marketing Umbrella Podcast039: KISS CRM for Small Business with Vincenzo RuggieroKISS CRM for Small Business with Vincenzo Ruggiero
Welcome to episode 39 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Vincenzo Ruggiero and they talk about some of the digital tools that he has created at Overloop and the reasons he believes approaching these aspects of an agency’s business correctly will help it to thrive.
Vincenzo is a web entrepreneur for almost 15 years. He launched his first SaaS company in 2007. Since then, he has already launched 5 other successful companies and sold 3 of them. He is currently the Founder & CEO of Overloop (formerly Prospect.io), a CRM bu...2022-02-0333 min
The Marketing Umbrella Podcast038: Doing Influencer Marketing On Small Budgets With NealDoing Influencer Marketing on Small Budgets with Neal
Welcome to episode 38 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neal and they discuss what influencer marketing is, how you should think about it as an agency or small business, and some advice for how to be successful online through content and social connections.
Neal is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Man...2022-01-2733 min
The Marketing Umbrella Podcast037: Make Sense of TOKENS for Digital Marketers with Joe PulizziMake Sense of TOKENS for Digital Marketers with Joe Pulizzi
Welcome to episode 37 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi (again) and they discuss NFTs, the future of the creator economy, the meta-verse, and more. This may seem unconnected to marketing at first, but you’ll hear how this emerging world will effect the future of digital marketing.
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site Th...2022-01-2026 min
The Marketing Umbrella Podcast036: Introverts Are The Best Sales People? With Matthew PollardIntroverts Are The Best Sales People? With Matthew Pollard
Welcome to episode 36 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Matthew Pollard and they discuss his amazing insights into sales (and just how one should communicate themselves to others in business) and what exactly the introvert advantage is in sales, but also how extroverts can just as easily learn these skills. It’s amazing, he really breaks down sales and branding in a novel way that’ll make you rethink how you speak about yourself and your business.
Matthew Pollard is an internationally-recognized consultant, speaker, blogge...2022-01-1436 min
The Marketing Umbrella Podcast035: How An Affiliate Marketing Program Works And Why You Need OneHow An Affiliate Marketing Program Works And Why You Need One
Welcome to episode 35 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Arlen Robinson and they do a deep dive into what affiliate programs are and how affiliate marketing software can help companies and agencies grow their customer base.
Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of...2022-01-0643 min
The Marketing Umbrella Podcast034: The 80/20 of Sales & Marketing with Perry MarshallThe 80/20 of Sales & Marketing with Perry Marshall
Welcome to episode 34 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Perry Marshall and they discuss his insightful and powerful thoughts on sales and business in general, which often revolves around his (now) famous 80/20 rule.
Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored eight books. At London’s Royal Society he announced the world’s largest science research challenge, the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard B...2021-12-3045 min
The Marketing Umbrella Podcast033: Multiple Offers Translate To More Successful Agencies With Itamar ShafirMultiple Offers Translate To More Successful Agencies With Itamar Shafir
Welcome to episode 33 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with… himself! This week he provides a presentation on why one should offer multiple offers, how that can translate into more business, and advice for how to go about it.
Here is what to expect on this week’s show:
· An introduction of the important question, what’s better, being a marketer that offers a couple services or one that offers many of them?
· The downside of having a “binary conversation” where clients can said yes or no to just one solution...2021-12-1611 min
The Marketing Umbrella Podcast032: How To Improve Your Sales, Understand Your Tools, And Hire Salespeople With Mark HunterHow To Improve Your Sales, Understand Your Tools, And Hire Salespeople
Welcome to episode 32 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Mark Hunter and they discuss how one should effectively and realistically approach sales, sales tools, and how to hire others who will do sales for you.
Delivering insights based on 30+ years of sales leadership experience, Mark Hunter's style–live and online–is perhaps one of the most memorable elements of his performances, being both high-energy and blunt. Hunter is known for challenging people and the sales myths they cling to. His message is not f...2021-12-0936 min
The Marketing Umbrella Podcast031: Video Questionnaire Funnels That Get Insane Results With Daniel LevisVideo Questionnaire Funnels That Get Insane Results With Daniel Levis
Welcome to episode 31 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Daniel Levi’s and they discuss his insights as a copywriter and more importantly the unique and successful systems he’s created to create an inbound sales funnel that can positively alter your business.
Since 2004, Daniel’s brilliant marketing strategies and copywriting services have been helping both large direct marketers as well as hundreds of home based entrepreneurs to use the Internet to sell more effectively. He has also personally trained and mentored a number o...2021-12-0234 min
The Marketing Umbrella PodcastCrushing Cold Reachout With Guillaume MoubecheCrushing Cold Reachout With Guillaume Moubeche
Welcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns.
Guillaume Moubeche (or G as he likes to be called) is the co-founder and CEO of lemlist which allows you to personalize cold emails and automate follow-ups. He is an email and social marketing master. He is on a mission to help 1,000,000 entrepreneurs to build...2021-11-1939 min
The Marketing Umbrella Podcast030: Crushing Cold Outreach With Guillaume MoubecheWelcome to episode 30 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Guillaume Moubeche and they discuss his company lemlist, how they help people create effective and personalized cold emailing campaigns and Guillaume’s thoughts on the structure of effective cold emails and cold email campaigns.
Guillaume Moubeche (or G as he likes to be called) is the co-founder and CEO of lemlist which allows you to personalize cold emails and automate follow-ups. He is an email and social marketing master. He is on a mission to help 1,000,000 entrepreneurs to build a profitable bu...2021-11-1839 min
The Marketing Umbrella Podcast029: Mind Tools To Grow Your Business With Lisa LarterMind Tools To Grow Your Business With Lisa Larter
Welcome to episode 29 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Lisa Larter and they discuss how she is renowned for helping businesses learn how to grow.
Lisa Larter is a high school drop out who successfully worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, she's built and sold companies and generated millions of dollars in sales. She spends the bulk of her time helping others develop strategies for building their own profitable businesses. Her clients describe her a...2021-11-1136 min
The Marketing Umbrella Podcast028: Tapping eCom Clients for Mega Growth with Norm FarrarTapping eCom Clients for Mega Growth with Norm Farrar
Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency working with an “etail” business.
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a nationally recognized speaker and thought lea...2021-11-0443 min
The Marketing Umbrella Podcast027: How to Legally Steal Winning Ad Campaigns with Mike RobertsHow to Legally Steal Winning Ad Campaigns with Mike Roberts
Welcome to episode 27 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Michael Roberts and they discuss his business SpyFu and how it allows people to see their competitors’ ad campaigns, as well as other topics related to search.
SpyFu President and Founder Mike Roberts understands search marketing from different angles. Having founded SpyFu in 2006 and introduced Recon Files in 2010, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. His creations fuel success for many entrepreneurs, but as SpyFu Pr...2021-10-2840 min
The Marketing Umbrella Podcast026: Content Marketing For Soloprenures with Joe PulizziContent Marketing For Soloprenures with Joe Pulizzi
Welcome to episode 26 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Joe Pulizzi and they discuss Joe’s thoughts on content creation for businesses and then the content marketing thereafter.
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available. He has founded four companies including cont...2021-10-2137 min
The Marketing Umbrella Podcast025: Guaranteed $1M Growth in 1 Year with Seth GreeneGuaranteed $1M Growth in 1 Year with Seth Green
Welcome to episode 25 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Seth Greene and they discuss his innovative direct response marketing program that uses podcasts and books to offer clients a way to substantially grow their revenue while also improving their professional relationships and legitimizing themselves within their business.
Seth Greene is a nationally recognized marketer who is the nation’s foremost authority on growing local businesses through direct response marketing podcasts, and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of t...2021-10-1432 min
The Marketing Umbrella Podcast024: How To Get To 4M Monthly Visitors On Your Blog With Neil PatelHow To Get To 4M Monthly Visitors On Your Blog With Neil Patel
Welcome to episode 24 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Neil Patel and they discuss what he is currently doing at Neil Patel Digital, what the future holds for digital marketing, and how exactly he gets the traffic to his sites that he does.
Neil Patel is the Co-Founder & CMO of Neil Patel Digital. He is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top...2021-10-0725 min
The Marketing Umbrella Podcast023: Rethink Your Email Marketing With Tom KulzerWelcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and how he thinks about email marketing.
Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers to grow their businesses, all without publ...2021-09-3049 min
The Marketing Umbrella PodcastRethink Your Email Marketing With Tom KulzerRethink Your Email Marketing With Tom Kulzer
Welcome to episode 23 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tom Kulzer and they discuss his company AWeber and have an informative conversation about all things email marketing.
Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million custom...2021-09-3049 min
The Marketing Umbrella Podcast022: Turn Data Into Sales With Matt BaileyTurn Data Into Sales With Matt Bailey
Welcome to episode 22 of The Marketing Umbrella. This week Itamar welcomes Matt Bailey to the show and they discuss how to properly evaluate data and why that task is so important to digital marketers.
Matt Bailey has taught Google employees to use Google Analytics, consulted with Experian on presenting data, presented search marketing training to Procter & Gamble, developed online marketing workshops for Microsoft & Orange Telecom. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a...2021-09-2342 min
The Marketing Umbrella Podcast021: Maximizing Email Marketing With Matt BacakMaximizing Email Marketing With Matt Bacak
Welcome to Episode 21 with Matt Bacak. In this week’s episode Itamar sits down with Matt Bacak and they discuss all things email marketing and how modern digital marketers should think about it.
Matt Bacak is the founder of the EPC Institute and a Award-Winning Email Marketer. He started marketing online in 1997 and has been email marketing since 1999. Matt has sent well over a billion emails in the last 18 years. At last count, he’s done over 8,000 email split test rounds. His lists are growing by up-to 10,978 subscribers a DAY! He runs the List-Building club...2021-09-1646 min
The Marketing Umbrella Podcast020: How Any Business, Micro To Massive, Can Optimize Their Conversion Rate With Tal RevivoHow Any Business, Micro To Massive, Can Optimize Their Conversion Rate With Tal Revivo
Welcome to episode 20 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Tal Revivo of Adoric.com and they discuss how his company helps businesses large and small better convert visitors into customers.
Tal is an entrepreneur, business consultant and designer, with a wealth of marketing experience behind him, internet marketing being a particular area of expertise. Tal’s ten years in marketing have given him the ability to think outside the box, inspiring him to found Adoric, a company whose aim is...2021-09-0946 min
The Marketing Umbrella Podcast019: Deep-Dive into Search Marketing With Award Winning Search Maven Barry SchwartzDeep-Dive into Search Marketing with Award Winning Search Maven Barry Schwartz
Welcome to episode 19 of The Marketing Umbrella. In this quite useful episode Itamar sits down with Barry Schwartz and they discuss all things related to search and search engine marketing.
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry is always at...2021-09-0235 min
The Marketing Umbrella Podcast018: Creating Top Converting (Funny) Sales Videos with Joseph WilkinsCreating Top Converting (Funny) Sales Videos with Joseph Wilkins
Welcome to episode 18 of The Marketing Umbrella Podcast with Itamar Shafir. In this episode of the show Itamar sits down with Joseph Wilkins.
Joseph is the Founder of FunnySalesVideos.com. He is a creative, but now works to help businesses increase sales through entertaining and engaging online videos. He and his team create engaging, funny, and persuasive video campaigns that are laser-focused on converting cold traffic into instant sales. He has created over $50 million in tracked sales and counting. He has written a free e-book on the 8 steps any business needs...2021-08-2640 min
The Marketing Umbrella Podcast017: From Artist to 7 Figure Google Ads Agency Owner With Issac RudanskyFrom Artist to 7 Figure Google Ads Agency Owner With Issac Rudansky
Welcome to episode 17 of The Marketing Umbrella Podcast, in which Itamar Shafir welcomes Isaac Rusansky to the show.
As a struggling artist, Isaac Rudansky founded AdVenture Media while finishing his master’s degree in Industrial Psychology. As a leading NY-based digital agency, AdVenture Media brings a profit-first mentality to every project. Isaac believes the best results are achieved by adopting new technology while staying true to the ancient human-centric principles of marketing.
As an educator, Isaac has over 225,000 paying students enrolled in his full-length online courses, and his Google Ads...2021-08-1939 min
The Marketing Umbrella Podcast016: Uncomplicated Advice For Taking Your Agency To The Next Level With Shaun ClarkUncomplicated Advice For Taking Your Agency To The Next Level With Shaun Clark
Welcome to episode 16 of The Marketing Umbrella Podcast with Itamar Shafir, in which he welcomes Shaun Clark to the show.
Shaun Clark is a co-founder and the CEO of HighLevel, the #1 white-label marketing platform for agencies. Prior to HighLevel, Shaun founded, operated, and sold InvoiceSherpa, a SaaS company that continues to help thousands of businesses around the world get paid faster.
Listen to this highly useful episode of The Marketing Umbrella Podcast with Shaun Clark about his platform designed for agencies and his views the simple steps ag...2021-08-1224 min
The Marketing Umbrella Podcast015: Why You Need Honest Personal Branding And How To Achieve It With Leonard KimWhy You Need Honest Personal Branding And How To Achieve It
Welcome to Episode 15 of The Marketing Umbrella Podcast in which Itamar welcomes Leonard Kim to the show.
Leonard Kim is managing partner at InfluenceTree, a brand accelerator where Kim and his team build and develop your (personal or business) brand. He also spearheads digital strategy for USC's Medical Enterprise. On the side, Kim is a keynote speaker and blogs at LeonardKim.com. He currently resides in Los Angeles and loves cupcakes.
Here is what to expect on this week’s show:
· What personal branding is and why it is key for thos...2021-08-0532 min
The Marketing Umbrella Podcast014: $821M Worth Of Copywriting & Sales Advice With Adil Amarsi$821M Worth Of Copywriting & Sales Advice
In episode 14 of The Marketing Umbrella podcast Itamar Shafir welcome Adil Amarsi to the show.
Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story based, direct response copy. Between late 2007 and the end of 2020, Adil has made his clients over $821 Million in sales and revenue using his advice, copy, and strategies. His clients have included Jay Abraham, Dov Baron, Tony Grebmeier, and many more people and companies across multiple niches and markets.
This has lead to Adil being one of the most sought after, and closely...2021-07-2956 min
The Marketing Umbrella Podcast013: The First Steps To Take When Building Or Growing Your Business With John Lee DumasThe First Steps To Take When Building Or Growing Your Business
In episode 13 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show John Lee Dumas.
John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is the modern day version of Think and Grow Rich with...2021-07-2215 min
The Marketing Umbrella Podcast012: 10K Fans + A ROI Positive Funnel On Facebook In 72 hours With Kim Walsh Phillips10K Fans + an ROI positive funnel on Facebook in 72 hours
In episode 12 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Kim Walsh Phillips.
Kim Walsh Phillips is the founder of Powerful Professionals, a business coaching and education company. She was recently named No. 475 in the Inc 5000 and is described as an MBA-free, self-made millionaire.
Named “a must to read by those in business” by Forbes magazine, she is the best-selling author of multiple books including “The Ultimate Guide to Instagram for Business” and “The No BS Guide To Direct Response Social Media Marketing.”
Kim has spoken around the world and coac...2021-07-1537 min