Shows
The Marketing Meeting with Itir EraslanWhy Brand Positioning Matters More Than Ever with Clay OstromIt's 2026, and Clay Ostrom joins the show to kick things off with a great conversation about the importance of brand positioning in an age of copycats and technological parity. If you want to stand out this year and beyond, you need to look past product features and get to the heart of what drives your customers. Clay and Itir cover a lot of ground, including: how AI and increased competition are making brand relationships more valuable, how Clay uses the Jobs To Be Done framework to connect product features to customer jobs, the distinction between internal strategic...
2026-01-1548 minThe Marketing Meeting with Itir EraslanBrand Builders: Sixteen Mill Bakeshop with Talia Tutak In this special episode on brand building, Itir sits down with Talia Tutak, founder and head baker of Sixteen Mill Bakeshop, a beloved Brooklyn bakery that's completely vegan, gluten-free, and refined sugar-free. Talia shares her journey from baking sourdough bread in a tiny Midwood apartment to building a recognizable brand in New York's competitive bakery scene—all without formal baking training or significant financial backing. Talia opens up about the personal health crisis that led her to gluten-free baking, and how a farmer's market booth became the testing ground for her recipes and business model. She discusses th...
2025-12-0444 minThe Marketing Meeting with Itir EraslanA Conversation with a Branding Master with Marty NeumeierThe Marketing Meeting is back! In her return to the podcast after a brief layoff, Itir is joined by Marty Neumeyer, to discuss the core principles of branding. Marty is the branding expert who famously said, "Your brand isn't what you say it is. It's what they say it is." Marty and Itir dissect common misconceptions about branding, emphasizing that a brand is fundamentally the customer's perception, rather than a logo or product. Marty explains how to start branding with a targeted niche audience and the importance of aligning a company's purpose beyond mere profit. They also co...
2025-11-2041 min
Podjunction Podcast#107 How Imperfect Podcasting Builds Powerful BrandsIn this episode, we’re talking about the long game of podcasting — the messy, imperfect, deeply human side that no one really warns you about.Itır shares the behind-the-scenes of her four-year journey:why she started her podcast (spoiler: it wasn’t strategic at the beginning)how she built long-term relationships, collaborators, and even team members through her episodesthe way curiosity — not trends — drives her topicsthe challenges of booking guests and staying consistentwhy over-editing kills the magicwhat she’s learned about listening, confidence, and showing up without needing everything perfectShe also gives a peek into w...
2025-11-1835 minThe Marketing Meeting with Itir EraslanThe SEO Playbook for the AI Age with Kevin IndigIn this episode, Itir is joined by Kevin Indig, a growth advisor and SEO expert with a rich history of leading SEO and growth at Shopify. Kevin shares his insights into the evolution of SEO, from the early days of keyword stuffing to today's sophisticated AI-driven approaches. They discuss how trust and user experience have become essential in search optimization, the impact of AI on search behaviors, and how businesses can stay ahead in this new era. Kevin also offers practical advice for optimizing e-commerce product pages and the importance of understanding your target audience. Kevin is...
2025-05-2241 minThe Marketing Meeting with Itir EraslanAI Adoption and Agentic AI in Marketing with Nuri CankayaNuri Cankaya, the Vice President of Commercial Marketing at Intel and author of AI in Marketing, joins the show to discuss the transformative impacts of AI on various marketing functions, particularly product and partner marketing, as well as how to implement AI effectively within teams and organizations. Also in this episode: the importance of AI assessment, implementation, and measurement, along with practical advice on leveraging AI tools while maintaining data security. Nuri and Itir also dig into the emergence of agentic AI and artificial general intelligence (AGI), and even touch on the possibility of artifical superintelligience in the not-too-distant...
2025-05-0150 minThe Marketing Meeting with Itir EraslanHow to Build a Brand: Wearable Tech with Carter FowlerTotem cofounder and CEO Carter Fowler shares how he transformed a simple idea—a device that helps find friends at festivals without cell service—into a viral sensation and thriving brand. By focusing on founder-market fit, designing for organic sharing, and developing unique brand language, Totem created something people don't just buy, but buy into. Carter reveals how intentional branding from day one, customer conversations, and consistent storytelling through their newsletter ultimately attracted investors and unexpected market segments beyond their initial festival audience. Carter is cofounder and CEO at Totem, one of the fastest-growing consumer tech startups of 2...
2025-04-1755 minThe Marketing Meeting with Itir EraslanHow to Stand Out: A No-Nonsense Guide to Branding with Louis GrenierIn this candid conversation, Louis Grenier breaks down his book Stand the F*ck Out and shares his practical four-part marketing framework: insight foraging, unique positioning, distinctive branding, and continuous reach. While tools and tactics evolve, he argues that marketing fundamentals remain unchanged. Grenier passionately challenges marketing myths (especially the idea of "category creation") and emphasizes what really matters: identifying and solving those customer struggles that everyone else is ignoring. Louis Grenier is a recovering Frenchman who helps marketers—folks working in digital, creative services, advertising, consulting, or PR—stand the f*ck out without selling their soul...
2025-03-2041 minThe Marketing Meeting with Itir EraslanSo You Want to Be a Fractional CMO with John JantschAre you a seasoned marketing expert who's interested in becoming a fractional CMO? What does a fractional CMO even do? In this illuminating conversation, Duct Tape Marketing founder John Jantsch makes the concept of fractional CMO leadership approachable. Exploring the nuances of strategic marketing for small to mid-sized businesses, Jantsch reveals how fractional CMOs can provide high-impact leadership without a full-time commitment. He shares insights on developing systematic marketing approaches, managing client relationships, and navigating marketing challenges in an AI-driven world. John Jantsch is a fractional CMO, speaker, and Wall Street Journal best-selling author of Duct Tape...
2025-03-0634 minThe Marketing Meeting with Itir EraslanThe State of Video Content in 2025 with Juma BannisterVideo marketing pro Juma Bannister breaks down what really works when it comes to video content in 2025 landscape. From debunking the myth that "scrappy" videos are always better to sharing practical tips on lighting and sound, the conversation covers all the bases you need to know to succeed with video this year. Bannister explains why it's not enough to just slap a video on your website anymore—it's about building genuine connections with your audience across multiple platforms. Plus, there's some real talk about how social media algorithms are changing the game for content creators. Juma's recommended bo...
2025-02-1349 minThe Marketing Meeting with Itir EraslanThe Art of Million-Dollar Consulting with Alan WeissIf you want to be a successful consultant, you need to focus on process—on creating "a set of pipes only you can play," as world-renowned consulting expert Alan Weiss puts it. In this episode, Alan shares hard-won insights from his decades of experience, including why successful consulting means being a good marketer, why presentations and pitches are midcentury relics, and why value-based pricing is the clear choice over hourly fees. He also shares practical advice on starting and growing a consulting practice, including the six key ways to meet buyers and why consultants should avoid unnecessary ov...
2025-01-3037 minThe Marketing Meeting with Itir EraslanUnlocking Brand Growth with Carl DriesenerMarketing scientist Carl Driesener joins the show for a mini-masterclass on brand growth based on research insights from the Ehrenberg Bass Institute, where he is an associate professor. He and Itir cover how brand equity should be measured through consumer research and category entry points, the benefits of the "pick any" method for measuring brand image, why brand loyalty is often overstated, and the real source of brand growth. The discussion covers topics like pricing power, mental and physical availability in marketing, and the importance of maintaining presence in both digital and physical retail environments. By the end, some...
2025-01-0946 min
Daring CreativityOn building a successful marketing career and business - Itir Eraslan"I do soul searching every single day. It's not taking weeks of vacation somewhere - it's just a constant process in life." - Itir EraslanA deep dive into Itir Eraslan's remarkable journey from textile engineering in Turkey to founding her own marketing agency in New York. The conversation explores her 20-year tenure at Nike, the courage to leave corporate life, and her philosophies on time, discipline, and personal growth. Itir shares intimate insights about how losing her father shaped her approach to life and career decisions, while also discussing her balanced perspective on AI i...
2025-01-0656 minThe Marketing Meeting with Itir Eraslan47. Finding LinkedIn Success in the Gen Z Era with Michelle J RaymondIn the final episode of 2024, LinkedIn expert and B2B Growth Co founder Michelle J Raymond shares her thoughts on what shifts to expect on the platform next year, and how brands can prepare. On tap in today's discussion are the shift toward a pay-to-play model, the growing influence of Gen Z users, the downside of relying on AI for your LinkedIn content, and a lot more. Michelle emphasizes the need for company and individual brands to develop their unique voices and focus on emotional connectivity in all their content. Plus, jingle bells! Michelle J Raymond is...
2024-12-1937 minThe Marketing Meeting with Itir Eraslan46. Can Marketing Still Save the World? with Massimo GiuncoBrand strategist Massimo Giunco rejoins the podcast to share his rare perspective on the current state and future of marketing. Drawing from his extensive 25-year experience at Nike, Giunco explores critical challenges facing the industry in 2024 and beyond, including the pervasiveness of the "too big to fail" digital marketing ecosystem, increasingly intrusive data extraction, and the immense power of generative AI. Although he has become less sure of the power of marketing to drive consumers to make better choices, his reflections provide a thought-provoking look at how marketers might reimagine their role in creating more sustainable, purposeful brand interactions.
2024-12-1226 minThe Marketing Meeting with Itir Eraslan45. Making Sense of Multitasking & Mental Health with Defne EraslanDo you struggle with distraction and multitasking? Do you have trouble setting goals? Do everyone else's lives just seem cooler than yours on social media? In a departure from the usual marketing-related content, Itir welcomes her sister Defne Eraslan, a psychiatrist, for an in-depth exploration of mental health. The episode offers an intimate conversation about understanding psychological challenges, debunking myths surrounding mental disorders, and navigating modern psychological pressures. Defne provides professional insights into ADHD, social media's impact on mental health, and the complexities of psychiatric diagnoses, delivering a refreshingly personal and informative discussion. And stick around till...
2024-12-0554 min
Funky (B2B) MarketingBrand Loyalty and Storytelling: Lessons from Nike and Beyond - Itir EraslanIn this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty.
Key Points
1. What Defines Brand Loyalty?
Practical vs. emotional brand loyalty.
Examples from FMCG and lifestyle brands.
2. Lessons from Nike:
The role of innovation and inspiration in branding....
2024-12-0351 min
Useful Content - Content Creation & Strategy Podcast for Marketing TeamsYour Marketing Plan Needs Brand Strategy - Teacher: Itir EraslanThis is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.
She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.
And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.
Itir Shares on:
→ The process of gathering market and customer in...
2024-11-2855 minThe Marketing Meeting with Itir Eraslan44. Why Marketers Need to Embrace Better Media with Tom DenfordTom Denford joins Itir to discuss the challenges and opportunities marketers face in working with media agencies, focusing on transparency, trust, and long-term strategy. They cover the complexities of the buyer-seller roles within agencies, the shift toward in-house media capabilities, and practical advice for smaller brands looking to work with the right agency. A key takeaway is the importance of not cutting corners on media investments, as the cheapest option often comes at the expense of quality and effectiveness. Whether you're starting out or refining your approach, this conversation offers valuable insights for building strong media partnerships, understanding the...
2024-11-2150 minThe Marketing Meeting with Itir Eraslan43. Leaning In to Lean Marketing with Allan DibIn this episode, Allan Dib, founder of Lean Marketing and author of two bestsellers, shares his approach to setting loose goals and tight systems for continual progress—including how traditional goal-setting frameworks fall short. He explains the fundamentals of the lean marketing approach, and argues that today's marketers need to niche down—way down. Allan is the founder of Lean Marketing, a marketing accelerator that helps individuals and organizations learn and implement marketing best practices in-house. He is best known as the author of The 1-Page Marketing Plan and Lean Marketing (almost a million copies sold). Al...
2024-09-2639 minThe Marketing Meeting with Itir Eraslan42. How to Find Your First Clients and Price Your Services with Chris DoIn this episode, Itir chats with Chris Do, an Emmy-winning designer and founder of Blind and The Futur. They touch on Chris's pivot from brand design to education, and dig into his practical advice for new entrepreneurs. Chris highlights the importance of staying financially secure before starting a business, finding market gaps that fit your skills, and offering free or low-cost services to build your experience. They also dive into client engagement tips, the pros and cons of project-based pricing, and the essentials of personal branding in today's digital world. Chris Do is an Emmy award-winning designer...
2024-09-1655 minThe Marketing Meeting with Itir Eraslan41. Marketing with the "House of AI" with Anindya GhoseProfessor Anindya Ghose discusses his upcoming book on AI and wellbeing, explaining the "House of AI" framework that corporate leaders can use to build an AI-driven organization and its applications in marketing. He covers topics like data engineering, marketing mix modeling, and the future of mobile advertising. He also shares insights on maintaining traditional marketing principles while embracing AI technologies, and why human creativity and intuition aren't going anywhere in the age of AI. Anindya Ghose is the Heinz Riehl Chair Professor at NYU Stern, specializing in quantitative marketing and tech economics. Recognized as a Top 40 Under 40...
2024-08-2942 min
The Marketing Meeting with Itir Eraslan40. Debunking AI Hype: A Reality Check with Dr. Jeffrey FunkDr. Jeffrey Funk offers a balanced perspective on AI hype, discussing the importance of understanding processes, evaluating technological progress, and critically assessing market signals. He emphasizes the need to look beyond superficial claims, like the idea that AI will replace 95 percent of marketers' workload. He also highlights potential pitfalls in AI adoption, and provides insights on avoiding investment bubbles in the tech industry. Jeffrey's recommended book is Emmanuel Maggiori's Siliconned: How the tech industry solves fake problems, hoards idle workers, and makes doomed bets with other people's money: https://www.amazon.com/Siliconned-industry-problems-workers-peoples-ebook/dp/B0D7MRG775
2024-08-0840 min
The Marketing Meeting with Itir Eraslan39. AI for Entrepreneurs: Building a Business in 10 Days with Ashley GrossAshley Gross, AI marketing strategist and founder of the Prompt community, discusses how entrepreneurs can leverage AI to build businesses rapidly. She shares insights on overcoming challenges, creating personalized marketing campaigns on a budget, and using specialized AI tools. Ashley also details her journey from corporate marketer to AI-empowered entrepreneur. Ashley is an AI marketing strategist and entrepreneur with ten years of marketing experience and four years of expertise in AI-driven strategies. She is the founder of a company dedicated to making AI education affordable and accessible, bridging the gap in AI literacy. Ashley's favorite coffee spot...
2024-07-2532 min
The Marketing Meeting with Itir Eraslan38. How to Choose the Right Marketing Tools with Irit LeviIn this episode, Itır talks to Irit Levi, founder of Day by Day, about how marketers can optimize software selection and automation. Irit introduces the "Three Ps"—Purpose, Process, and People—framework for choosing software and stresses the need for automation to follow defined processes. They discuss ethical email list building, choosing email marketing platforms, and the importance of maintaining ownership when outsourcing. Irit also emphasizes the benefits of specialized tools like Zapier and Airtable for automation and data management, and provides insights on balancing free and paid software options. Irit Levi helps coaches, creatives, and consu...
2024-07-1150 min
The Marketing Meeting with Itir Eraslan37. The Great AI Workplace Experiment with Iavor BojinovHarvard professor Iavor Bojinov joins the show to discuss how businesses should experiment to learn how AI can best support their efforts. The conversation also touches on how AI models are developed, the importance of trust, and the fundamental shift in marketers' roles in the AI era. Iavor is an Assistant Professor of Business Administration and the Richard Hodgson Fellow at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab. Iavor's favorite coffee spot in Boston is Intelligentsia. His recommended read is Competing in the Age of AI: Strategy and Leadership When Algorithms...
2024-06-2048 min
The Marketing Meeting with Itir Eraslan36. Transforming Marketing Workflows with AI and Automation with Reid RobinsonIn this episode, Reid Robinson, Lead AI Product Manager at Zapier and self-proclaimed "student of social media," discusses the impact of AI and automation on marketing. He explores how AI can help us personalize customer communication, repurpose content, and streamline internal processes. You'll learn about the importance of providing context to AI models to drive more valuable outputs—and what can go wrong when you let AI write all your social media content! Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions and the OpenAI's GPTs. Hi...
2024-06-0647 min
The Marketing Meeting with Itir Eraslan35. Consumer Insights Beyond the Algorithm with Jason FultonIn this thought-provoking episode, Itır Eraslan interviews Jason Fulton, an old friend and colleague and expert in consumer insights. They delve into the significance of qualitative research, emphasizing empathy, human-centric strategies, and storytelling in understanding consumer behavior. Fulton shares experiences from his agency, This Memento, discussing innovative approaches to marketing and insights, including the impact of AI on consumer research, and his agency's proven three-step "DIG" (Discover, Ideate, Go) approach to every project. Jason is the founder of This Memento Amsterdam, a people-centric insights and strategy agency. He has always been a disrupter wit...
2024-05-0955 min
The Marketing Meeting with Itir Eraslan34. Winning with Trust as a Fractional CMO with Nemanja ZivkovicNemanja Zivkovic, founder of Funky Marketing, joins the podcast to discuss trends and best practices in B2B marketing, what it means to be a fractional CMO, why a relationship-based approach is the way to win, and how he leverages AI tools for success in his business. Nemanja is a B2B tech and SaaS growth strategist and the founder of Funky Marketing, a strategic marketing company that uses research, strategy, and creative to help B2B tech firms grow and build demand for how buyers buy (social, communities, relationships) by enhancing positioning, planning, and execution. Connect...
2024-04-1850 min
The Marketing Meeting with Itir Eraslan33. Making AI Approachable for Marketers with Cathy McPhillipsToday's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts. We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI in 2024! Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. She leads growth efforts for the AI Academy for Marketers and MAICON, the annual Marketing...
2024-04-0428 min
The Marketing Meeting with Itir Eraslan32. Applied AI in Marketing with Liza AdamsLiza Adams of GrowthPath Partners joins the podcast to talk about applied AI—moving beyond tactical uses and applying AI to improve efficiency, derive data-driven strategic insights, and personalize customer experiences. Liza shares the differences between generative AI and applied AI, what she teaches at her applied AI workshops, and how applied AI can help enhance go-to-market and strategic marketing initiatives. Liza Adams is an applied AI advisor and fractional CMO, working with B2B businesses. She has a proven track record and has held senior marketing executive roles at industry leaders like Smartsheet, Ju...
2024-03-2143 min
The Marketing Meeting with Itir Eraslan31. Branding and Creativity in the Age of AI with Radim MalinicIn an era when AI tools are being used to create better content every day, how a creative can stay relevant and grow? We discuss how branding has evolved (for better or worse!), as well as techniques and habits to unlock creativity, Radim's book writing process, and practical tips for new writers. Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint. Before finding his calling in the creative...
2024-03-0744 min
The Marketing Meeting with Itir Eraslan30. How AI Will Change Marketing with Christopher PennIn this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences? Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is the co-founder and Chief Data Scientist at...
2024-02-1539 min
The Marketing Meeting with Itir Eraslan29. AI and Marketing Automation with Paul MeinshausenWe discuss the future of marketing teams in the age of AI, as well as the fate of privacy, trust, and the user journey in light of machine learning advances. Paul Meinshausen is the founder and CEO of Aampe, a marketing automation platform for mobile apps. Paul Meinshausen on LinkedIn: https://www.linkedin.com/in/paulmeinshausen/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
2024-02-0150 min
The Marketing Meeting with Itir Eraslan28. Brands & Narratives with Chris HareIn today's episode, we talk to Chris Hare about brand narrative—why it's a crucial part of strategy work, how it links to marketing, and how to build a narrative. Chris is the founder of The Storied Future, and he builds narratives that help CEOs advance their business strategies, elevate their executive brands, and transform their leadership. Chris Hare on LinkedIn: https://www.linkedin.com/in/hareforce1/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
2024-01-1945 min
The Marketing Meeting with Itir Eraslan27. How Will AI Change the Way We Do Business? with Felix Oberholzer-GeeThis is the start of a special series on AI. Felix Oberholzer-Gee is sharing his thoughts on how AI will shift the way we do business and strategy. Felix Oberholzer-Gee is the Professor of Business Administration in the Strategy Unit at Harvard Business School. He is the author of the book 'Better Simpler Strategy' and the co-host of the podcast 'After Hours'. Felix Oberholzer-Gee on LinkedIn: https://www.linkedin.com/in/felix-oberholzer-gee-16424b4/ Listen to the After Hours podcast: https://harvardafterhours.com/ If you have any questions about brands and marketing, connect with...
2023-06-2218 min
The Marketing Meeting with Itir Eraslan26. Starting Your Own Business with Itir EraslanWhat are the questions you should ask yourself before you go solo at work. Self-employment is a tempting career path, but it's not for everyone. Listen to this solo episode from Itir Eraslan if you are considering to start your own business. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/
2023-06-1409 min
The Marketing Meeting with Itir Eraslan25. Brand Strategy Success, Step by Step with Steph EggerWe discuss brand strategy methodologies with Steph Egger. Steph shares a step-by-step process he follows on strategy projects as well as some great examples of brand positioning. Steph is a brand strategist with a background in human sciences, linguistics, and communications. Follow Steph Egger on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.
2023-05-2436 min
The Marketing Meeting with Itir Eraslan24. Can Marketing Save the World? with Massimo GiuncoBrand strategist Massimo Giunco joins the show to ask the important question: can marketing save the world? What has changed in marketing over the years? How can brands and marketing teams be a catalyst for positive impact? Why do brands need to stop greenwashing? Massimo worked for 25 years at Nike in various brand, marketing, and communications leadership roles. He is now helping other brands as a brand strategist and consultant. Follow Massimo Giunco on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan on...
2023-03-1543 min
The Marketing Meeting with Itir Eraslan23. Influencer Marketing with Patrick JanelleWe discuss influencer marketing with Patrick Janelle, the founder of Untitled Secret, a New York City-based talent management and creative agency. Patrick Janelle is best known for his lifestyle-focused Instagram account, @aguynamedpatrick. He was recently named Chairman of the American Influencer Council, a not-for-profit trade association led by and for career creators. He has been recognized by the New York Times and the Guardian as a top Instagrammer and was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is a frequent host of dining events, cocktail parties, and gatherings around New York...
2023-02-2738 min
The Marketing Meeting with Itir Eraslan22. Omnichannel Experience & B2B Marketing with Gwen LafageWe discuss omnichannel experience and B2B marketing with Gwen Lafage, VP of Brand and Content at one of the fastest growing tech companies in the world, Sinch. Gwen is a creative, global marketing leader who has dedicated her career to building strong brands around the world. She spent 10 years in advertising, working on the world's leading B2C brands, before focusing on B2B marketing for tech companies in Silicon Valley and Stockholm. Follow Gwen Lafage on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, I...
2023-02-1333 min
The Marketing Meeting with Itir Eraslan21. Seeing the How as a Brand with Allen AdamsonWe discuss how brands, strategy, differentiation, positioning is evolving in the new fast-paced era of marketing with brand expert Allen Adamson. Allen Adamson is an expert in all disciplines of brand. He is the Co-Founder and Managing Partner of Metaforce, a marketing and brand consultancy. For the past several years, Allen has been an Adjunct Professor at New York University's Stern School of Business. He also served many years as the Chairman, North America of Landor Associates, a global brand consulting firm where he worked with many iconic brands across industries. ...
2023-01-2533 min
The Marketing Meeting with Itir Eraslan20. Creative Strategy Framework with Douglas DavisWe discuss the Creative Strategy Framework with Emmy Award-winning strategist Douglas Davis. He has a unique approach to bridging strategy, design, and execution. Douglas Davis is the principal of the Davis Group LLC and the author of the book Creative Strategy and the Business of Design. He is the former Chair of the B.F.A. in Communication Design program at New York City College of Technology in Brooklyn and holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute, and an M.S. in Integrated Marketing from New York Un...
2023-01-031h 01
The Marketing Meeting with Itir Eraslan19. Marketing in 2023 with Zineb LayachiWith Zineb Layachi, we look back on 2022 and share our predictions for Marketing in 2023. Zineb is the founder of Raise the Runway, co-founder of Mavens of Merch and PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Follow Zineb on LinkedIn https://www.linkedin.com/in/zineblayachi/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/
2022-12-1347 min
The Marketing Meeting with Itir Eraslan18. Unconventional Tips on Copywriting with James LaurainB2B tech copywriter James Laurain joins us for an educational and entertaining episode. We talked about his research process, AI copywriting, templates, short vs. long copy, dealing with ADHD as a copywriter, industry misconceptions, and suggestions for every marketer dealing with copy. Follow James on LinkedIn If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn.
2022-11-2939 min
The Marketing Meeting with Itir Eraslan17. B2B Marketing with Sara LattanzioSara Lattanzio joins to discuss all things B2B marketing, including the differences between B2B and B2C marketing, how startups can build a marketing plan, mistakes many B2B brands make, and much more. Sara is the Senior Marketing Manager at Adnovum, a software development company. She has several years of international experience in B2B Marketing (Services & SaaS) and sales. Get in touch with Sara on LinkedIn. If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through: • LinkedIn • Instagram •
2022-06-0736 min
The Marketing Meeting with Itir Eraslan16. Getting Started on Twitter with Samantha KellyWe talk about Twitter Fundamentals with award-winning Twitter expert Samantha Kelly. Samantha is the founder of the Women's Inspire Network and the program director at Wedo. She is known as the Tweeting Goddess. She's also the author of the book The Tweeting Goddess' Little Book Of Twitter Magic: How to shine, spread your message and build authentic relationships online. Get in touch with Samantha: • Website • Twitter • LinkedIn To join her upcoming online Twitter workshop: https://www.tickettailor.com/events/tweetinggoddess/703231 If you any questions about brands and...
2022-05-2430 min
The Marketing Meeting with Itir Eraslan15. Amazon MarketingWe explore Amazon marketing with Elan Amir. Elan is the founder of EPA marketing. He is an Amazon consultant. With his team, he helps brands scale their businesses through Amazon and e-commerce. Topics we've discussed: • How to stand out as a brand in the platform • Mistakes that brands do • Type of products or categories that sell better on Amazon • Hacks that are harmful for brands • Some tactics that work well Contact Elan: • LinkedIn If you any questions about brands and marketing, conne...
2022-05-1137 min
The Marketing Meeting with Itir Eraslan14. TikTok AdsWe talk about TikTok ads with Sven Muchow. Sven is the founder of Muchow Marketing. He helps e-commerce businesses scale with TikTok, Facebook and Google Ads. Some of the topics that we cover: • ROAS & deciding on the budget • Choosing the goal • Selecting audience • Designing the ad • Creators If you have any question about TikTok ads, contact/follow Sven: • LinkedIn • TikTok If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through: • LinkedIn •...
2022-04-2632 min
The Marketing Meeting with Itir Eraslan13. LinkedIn FundamentalsWe explore LinkedIn features and strategies with the relentlessly helpful LinkedIn nerd, John Espirian. He also shares useful tips and types of content that works on the platform. John is a web content writer and a LinkedIn consultant. He helps B2B companies on their web content and he also helps thousands of individuals on LinkedIn through his posts, newsletters and his community Espresso+. He is also the author of the book Content DNA. Follow him on LinkedIn: https://www.linkedin.com/in/johnespirian/ Website: https://espirian.co.uk/
2022-04-1240 min
The Marketing Meeting with Itir Eraslan12. Content Marketing: Building a Content PlanOn this episode, we explore the world of Content Marketing. • How to build a content plan & calendar • Where and how do we start creating content? • What is the role of a content marketer? • What kind of a copy should we write? • And some email marketing tips My guest is Stewart Hillhouse, the head of content at Mutiny. Stewart writes about growth & content marketing also on LinkedIn and on his website. He is the host Top Of Mind podcast where he speaks with marketers & creatives.
2022-03-2947 min
The Marketing Meeting with Itir Eraslan11. Building a Personal BrandBuilding your personal brand on social media. How we communicate ourselves, our jobs, experiences to the world makes our brand. With our personal brand, we establish an image, impression, and position. I am meeting with Ella Orr. Ella is the owner of Much More Social. She is an expert on social media and personal branding. She delivers 1-1 and group training as well as consultancy on how to create a personal brand to attract your ideal clients, as well as effective social media strategy...
2022-02-0734 min
The Marketing Meeting with Itir Eraslan10. Brand DataWhy is brand data important? How can we decide which data are critical for us? How should we interpret the collected data & inform better marketing decisions? We discuss the topic with Clay Ostrom. Clay is a brand strategist. He is the founder of Map&Fire, a Los Angeles based brand and marketing consultancy. https://mapandfire.com/
2022-01-2539 min
The Marketing Meeting with Itir Eraslan9. International Expansion Strategies for Emerging Market BrandsWhat's the success formula of emerging-market multinationals? Our discussion is based on the award winning book 'The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands' Professor Ayşegül Özsomer Tunalı is one of the world's foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many publications in global marketing journals and her papers received several awards, including the American Marketing Association Gerald E. Hills Best Paper Award in 2011, for the 10 year impact made to research entrepreneurial mark...
2022-01-1730 min
The Marketing Meeting with Itir Eraslan8. Social Media Ads: How to Create Successful CampaignsWant to improve results from your ads? Looking for ad strategies you can implement today? I interview Alexander Ferenczi, Founder & Chief Problem Solver of Advocaczi. Advocaczi is a digital advertising agency specialized in driving revenue via paid-media. We talk about paid social and explore techniques that you can use to increase conversions. Alexander is experienced in managing all stages of campaigns. Including organic content strategy, paid media, community management, and strategic storytelling, content development.
2022-01-1045 min
The Marketing Meeting with Itir Eraslan7. 2021 Review & 2022 PredictionsWith Zineb Layachi, we look back on 2021 and share our predictions for Marketing in 2022. Zineb is the founder of Raise the Runway and co-founder of PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Recent picks & recommendations from the show: Book (Zineb): SuperFans by Pat Flynn Book (Itir): How Brands Grow by Byron Sharp Book (Itir) : Better Simpler Strategy by Felix Oberholzer-Gee Podcast (Zineb): Excellent Rider by Melanie Boucarut Podcast (Itir): Socia Media Marketing...
2021-12-2942 min
The Marketing Meeting with Itir Eraslan6. How Can Brands Navigate Economic CrisisSmall and medium businesses (SMEs) are vulnerable to economic downturns. What actions they can take to navigate the crisis. What marketing strategies they can apply during these times. Professor Ayşegül Özsomer Tunalı is one of the world's foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many publications in global marketing journals and her papers received several awards, including the American Marketing Association Gerald E. Hills Best Paper Award in 2011, for the 10 year impact made to research entrepreneurial marketing.
2021-12-2123 min
The Marketing Meeting with Itir Eraslan5. Araştırmalarda İnsan Odaklı OlmakMarkalar hangi araştırma yöntemlerini kullanmalı? Etnografik araştırma nedir? İnsan odaklı araştırma neden önemli? Algoritmalar insanı anlamaya yeter mi? Habitus Research kurucu ortağı Dr. Aybil Göker ile bu konuları değerlendiriyoruz.
2021-12-0739 min
The Marketing Meeting with Itir Eraslan4. Mastering B2B SaaS WebsitesWe talk about website development and podcast processes with Jesus McDonald, the founder & CEO of JRM Web Marketing. JRM Web Marketing provides website solutions for B2B SaaS companies. Jesus is also the host of Mastering B2B Marketing Podcast. A few questions that we've explored on this episode are: When is it a good time for a B2B company to outsource web development? How does a winning website look like? How can we do a website audit?
2021-11-2339 min
The Marketing Meeting with Itir Eraslan3. Deneyim Pazarlaması ve Etkinliklerin GeleceğiBu bölüm konuğum Egemen Özcan. Egemen 20 senedir etkinlik yönetimi, deneyim tasarımı ve deneyim pazarlaması üzerine çalışıyor. 5 sene önce HeyMo ®️ The Experience Design Company şirketini kurdu ve şirketine Omnicom Experiential Group & TBWA Group ortak oldu. Ekibiyle beraber hem yerli hem yabancı birçok etkinliği yönetiyor. Egemen ile konuştuğumuz konular: Pandemi ve dijitalleşme ile deneyim & etkinlik pazarlaması nereye evriliyor? Fiziksel etkinliklerin geleceği ne olacak? AR/VR (Sanal & Artttırılmış Gerçeklik) trendlerinin deneyim pazarlamasına etkisi.
2021-11-0947 min
The Marketing Meeting with Itir Eraslan2. Creativity is an AttitudeWe explore brand creative processes and the importance of cultural connections with Balwant Ahira, founder of Studio Ahira. Balwant is a creative brand director with a special expertise in fashion, lifestyle and beauty. Early in his career, he worked with leading editors, artists, photographers, writers and fashion editors, at renowned national newspapers and magazines. He helped shape the identity of titles such as Time Out, Arena, Elle Decoration, The Observer Magazine, Nova, and The Guardian Weekend. Later on, as a creative brand director, he worked alongside CEOs, CMOs and founders of iconic global brands including...
2021-11-0347 min
The Marketing Meeting with Itir Eraslan1. PR'ın Dönüşümü: Dijitalleşme ile PR (Halkla İlişkiler) ve Marka İletişimi Nasıl Değişiyor?Dijitalleşme ve pazarlamanın değişimi PR'ı nasıl etkiledi? Yeni dünyada kriz iletişimi yönetimi nasıl yapılmalı? PR nasıl ölçümlenebilir? Bir marka PR'a ne zaman başlamalı? Bu ilk ve heyecanlı bölümde değerli meslektaşım ve yakın arkadaşım Serhat Tunçay'ı ağırlıyorum. Serhat çok uzun yıllardır PR ve Pazarlama İletişimi sektöründe çalışıyor. 12 sene önce ise kendi kurduğı Labrand PR şirketiyle yerli ve yabancı şirketlerin marka iletişim süreçlerini yönetiyor. Bugünkü konumuz: Günümüzde değişen PR ve bunun bera...
2021-10-1149 min
The Marketing Meeting with Itir EraslanTanıtım: Itır Eraslan ile Pazarlama ToplantılarıBu kanalda farklı alanlarda uzman kişilerle buluşarak pazarlama dünyasıyla ilgili gelişmeleri değerlendiriyoruz. Tıpkı gerçek hayatta yaptığımız pazarlama toplantılarında olduğu gibi marka yönetimini ilgilendiren birçok konuyu ele alıyoruz. Marka stratejisi, marka kimliği, müşteri deneyimi, dijital pazarlama, sosyal medya platformları, içerik yaratma, marka iletişimi, medya satın alımları, reklamlar, PR, etkinlikler ve bunun gibi konularda sohbetlerimizi dinlemek için kanalı takip edebilirsiniz.
2021-10-1100 min
The Marketing Meeting with Itir EraslanOfficial Trailer: The Marketing Meeting with Itır EraslanThe Marketing Meeting podcast combines interviews with marketing and business experts, together with the latest news, tools and strategies to improve your marketing knowledge. Just like the real life marketing meetings, we talk about everything related to marketing & brand management; from brand strategy to customer journey, advertising, PR, events, content marketing, social media, and performance marketing. Whether you are planning to startup a brand, or have an established business, this podcast will help you learn marketing from experts and real-life examples.
2021-10-1100 min