Shows
My Way MarketingShayne De La Force - Marketing starts in the MarketThe conversation covers a wide range of topics, including personal branding, marketing, and the role of product marketing. Shane De La Force shares insights on the importance of personal branding, the impact of diverse experiences on marketing, and the significance of understanding target audiences. He also discusses the role of product marketing in driving growth and the value of a holistic approach to marketing.TakeawaysPersonal branding is crucial for professionals and can be a valuable asset when transitioning between roles.Understanding target audiences and their needs is essential for effective marketing strategies.Product...
2026-01-2340 min
My Way MarketingSilvia Román - Influence Without AuthorityIn this episode, I’m joined by Silvia Román, Senior Product Marketing Manager at Booking.com and leadership mentor, for a deep and practical conversation on product marketing, leadership, and influence without authority.Silvia shares her journey from Latin America to Amsterdam, from marketing generalist to product marketing leader, and how working inside a global company shaped her approach to leadership, growth, and inclusion.We explore what product marketing really looks like inside a large organization like Booking.com, especially on the B2B and B2B2B sid...
2026-01-0344 min
My Way MarketingTheresa Gschwandtner - Innovating in Product MarketingIn this episode, I sit down with Theresa Gschwandtner, an Austrian-born product marketing powerhouse who built her career across cities like London, Boston, New York, Dublin, and Paris. From scaling LinkedIn’s product marketing to founding Kundra, a startup tackling parental leave, Theresa shares how diverse cultural experiences, authentic leadership, and structure have shaped her career.We dive into:Global product marketing & cultural localizationStructuring and scaling PMM teamsBuilding in public as a founderPublic speaking and leadership as learnable skillsThe unseen challenges of parental leave in the workplace...
2025-11-2558 min
My Way MarketingAnna Borbotko — Building Intellectual Property, Not Just SkillsIn this episode, I talk with Anna Borbotko, product marketer turned enablement leader at TomTom. Anna’s career is anything but linear — from dreaming of becoming a journalist, to procurement, to product marketing, and now enablement. Along the way, she has built a strong presence on LinkedIn and launched her own newsletter, Product Marketing Pulse.We dive into the future of work, the skills that really matter, and why creating your own intellectual property will define careers in the years ahead.What we talked about:How...
2025-08-2147 min
My Way MarketingJane Portman - Mastering SaaS Email MarketingIn this episode of MyWay, I sit down with Jane Portman — co-founder of Userlist, host of two long-running podcasts (UI Breakfast and Better Done Than Perfect), and a veteran UI/UX designer turned SaaS founder. Jane shares her journey from running a solo design consultancy to building a SaaS product in one of the most competitive markets: email marketing automation for SaaS companies.We dive into the evolution of design’s role in SaaS, why user onboarding should be every founder’s top priority, the truth about “behavior-based” email marketing, and the biggest mistakes companies...
2025-08-1042 min
My Way MarketingMichal Lasman - From Product Marketing to People-First LeadershipMichal Lasman – Leading with Empathy, Coaching & CommunicationIn this episode, I sat down with Michal Lasman, a product marketing leader turned executive coach, to talk about the human side of leadership—and why soft skills might be your strongest asset in today’s workplace.Michal’s background spans B2B marketing, tech startups, and team building, but what stood out most is how much he values listening, clarity, and care. We talked about how marketing roles evolve, why communication is often the root of most problems, and how coaching (done right) can unloc...
2025-06-2734 min
My Way MarketingBarney O’Kelly – Be Seen, Make Friends: Build a Brand That Opens DoorsIn this episode, I sat down with Barney O’Kelly, Head of Solutions & Product Marketing at Alex Partners, to talk about the career strategy behind one of his favorite mantras: “Be seen, make friends.”Barney believes personal branding isn’t about going viral or building a huge audience. It’s about being intentional with how you show up—inside your company, on LinkedIn, and in your network.We talked about what visibility really means, how to shape your professional identity, and why your brand is already saying something—even if you haven’t...
2025-05-2953 min
My Way MarketingMikey Mioduski - Creating Slides that SELLCrafting Stories That Close: The Art of Presentation in B2B SaaS with Mikey Mioduski🚀 INTRO In this episode, I sat down with Mikey Mioduski, founder and CEO of GhostRanch Communications, to dive deep into a side of product marketing that often gets overlooked: presentations.Mikey has worked behind the scenes of some of the biggest enterprise SaaS deals—crafting decks that don’t just tell a story but drive decisions. Whether it’s an investor pitch, a big sales moment, or an internal narrative to align the org, Mikey and his team live...
2025-05-0356 min
My Way MarketingHattie The PMM - Build your Personal Brand before you Need ItWhat happens when you get laid off for the fifth time? If you’re Hattie, you get hired again in 2 weeks—thanks to the brand you built when things were going well.In this episode, I talk with Hattie, a seasoned product marketer, about why building a personal brand isn’t optional anymore, especially in tech.We dive into:How to stay visible and valuable inside and outside your companyWhat Hattie learned from being laid off 5 timesHow LinkedIn content helped her get interviews (and offers) fastThe mindset shift PMMs need to make to grow...
2025-04-2653 min
My Way MarketingNitin Kartik: The Power of Compounding is a long term gameFrom Engineer to Product Marketing Leader: Nitin Karthik’s Journey of ReinventionHow do you pivot your career, build a personal brand, and turn your knowledge into a bestselling book—all while working a full-time job?In this episode, I sit down with Nitin Karthik, a product marketing leader, content creator, and author of Product Marketing Wisdom. His career path has taken him from software engineering to product marketing, from corporate roles to building his personal brand, and ultimately to writing a book based on 100+ expert interviews.We discuss:✅ How Nitin transitioned from e...
2025-02-1354 min
My Way MarketingAya Tange: How to Build a Career That Aligns with Your Goals & ValuesSummaryAya Tange shares her experiences and insights on cultural diversity, transitioning from big tech to startups, and developing presentation skills. She discusses the benefits and challenges of navigating different cultures and the importance of keeping an open mind. Aya also highlights the value of rotation programs in the tech industry and provides tips for effective public speaking. She emphasizes the importance of getting to know the audience, practicing, and delivering content in a conversational and relatable manner. Finally, Aya shares her decision-making principles, which involve planning for the future and pursuing personal goals. In this conversation...
2025-02-0751 min
My Way MarketingDevon O'Rourke: Mastering Product Marketing & The Art of AdaptationDevon, the founder and managing partner of Fluvio, shares his background and journey in product marketing consulting. He discusses the appeal of Denver as an outdoor destination and a livable city. Devon explains how his passion for writing and curiosity have contributed to his success as an entrepreneur. He also emphasizes the importance of principles, communication, and dedication in building a business. Devon draws parallels between his athletic background and the skills required in business. He concludes by discussing the hiring criteria and the significance of soft skills in his team. In this conversation, Devon O'Rourke, the Founder and...
2025-01-3150 min
My Way MarketingMarco Imperato - The science behind building awesome products (ITA)In this conversation, Marco Imperato shares his entrepreneurial journey, from his origin in Sicily to the creation of R5 Labs Europe and Product Heroes. He discusses the importance of communication, resilience and the skills needed for a product manager, as well as the value of niches in the market. Marco also talks about the Prodattiros conference, an event that aims to connect industry professionals and inspire growth.Takeaways:Marco founded R5 Labs Europe after selling 80% of his company.Edgemoney aims to turn Sicily into a technology hub.Resilience is a characteristic trait of Marco, developed after...
2025-01-2653 min
My Way MarketingDerek Osgood: Go To Market ExplainedIn this conversation, Derek Osgood shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market strategy, common pitfalls companies encounter, and the necessity of narrowing target audiences for effective marketing. He also provides insights into the fundraising process, resilience in entrepreneurship, and the future of Ignition.Takeaways:Derek's competitive background has shaped his career approach.
2025-01-1242 min
My Way MarketingGiorgio Gnoli: the Power of CRMs (ITA)In this first part of the conversation, Ivan and Giorgio discuss the concept of CRM (Customer Relationship Management) and its importance for companies. Giorgio recounts the journey that led him to work for Salesforce and shares the satisfaction and desires he has working in this company. In this conversation, Giorgio shares his experiences and insights on job security, limitations of corporate jobs, the freedom and impact of entrepreneurship, recognition in sales, hiring criteria, personal branding, and the lessons he has learned from building his own brand. He emphasizes the importance of having multiple income streams and creating a personal...
2025-01-031h 09
My Way MarketingMichael Bertolasi: Entrepreneurship as a PhotographerEpisode SummaryIn the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance of facing difficulties and overcoming obstacles. Finally, they discuss authenticity in photography and how to convey...
2024-12-2650 min
My Way MarketingTillman Horn: Leading Fully Remote Sales TeamsEpisode SummaryIn this conversation, Tillman Horn discusses his background in international studies and remote work, his experience in building and leading BDR teams, and his role as a co-host of the Revenue Circus Podcast. He shares insights on the challenges and foundations of remote work, the qualities needed for remote workers, and the future of remote work. Tillman also provides practical advice on choosing accommodation for remote work and shares information about the Artist Circus event. He concludes with advice for aspiring salespeople, BDRs, remote workers, and podcasters.“Listen really carefully to yo...
2024-12-2139 min
My Way MarketingHarvey Lee: From AC/DC and Virgin to Product MarketingEpisode SummaryHarvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Alliance and his book 'Backstage Pass,' which combines rock and roll stories with business lessons. Harvey invites listeners...
2024-12-1348 min
Product Heroes - il PodcastQuali sono i segreti del Product Marketing? Tutte le strategie vincenti con Ivan Buric!Benvenuti nel podcast di Product Heroes!Il punto di riferimento in Italia per il product management, in ogni puntata potrai trovare tanti consigli utili per costruire, lanciare e muovere le metriche del tuo prodotto! Vuoi migliorare le tue abilità o iniziare a muovere i primi passi nel fantastico mondo del Product Management?Visita il nostro sito e scopri il nostro Master! 💣https://bit.ly/3kYouwSA breve apriremo le vendite dei biglietti in Super Early Bird per la Product Heroes Conference 2024! Vuoi acquistarli prima di tutti gli altri?Iscriviti alla lista d'attesa https://www...
2024-03-1140 min
My Way MarketingDiv Manickam: About Product Marketing and LeadershipDiv Manikam shares her journey from marketing communication specialist to director of product marketing and mentor. She discusses her experience with anxiety and the importance of pivoting and finding clarity in life and career. Div emphasizes the role of mindfulness in leadership and the need for authentic leaders who prioritize the voice of the customer. She also touches on the differences between startups and Fortune 500 companies and the challenges and rewards of self-publishing. Div concludes by highlighting the significance of product marketing and the future trends in the field."Embracing my authentic self transformed not just my...
2024-01-1842 min
Ear-Gasmic Entertainment for Your Ears With Free Audiobook | Self Development, Communication SkillsInterior Design: Advanced Solutions for the Finest Home Decor by Ryan Fellini | AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Interior Design: Advanced Solutions for the Finest Home DecorAuthor: Ryan FelliniNarrator: Forris Day JrFormat: UnabridgedLength: 1 hr and 11 minsLanguage: EnglishRelease date: 10-09-17Publisher: Ivan BuricGenres: Self Development, How-ToSummary:At advanced level, interior design gains a whole new meaning. It becomes more about refinement, it involves more personal decisions and it is based on your own personality. Because, let's face it, you cannot design a space without...
2017-10-091h 11
Listen Legally to Best Full Audiobooks in Self Development, How-ToInterior Design Audiobook by Ryan FelliniPlease visit https://fashabooks.com/aff/fashabooks/1631 to download full audiobooks of your choice for free. Title: Interior Design Subtitle: Home Decoration Ad Basic Level Author: Ryan Fellini Narrator: Forris Day Jr. Format: Unabridged Length: 1 hr and 12 mins Language: English Release date: 08-18-17 Publisher: Ivan Buric Genres: Self Development, How-To Publisher's Summary: The beautiful Coco Chanel once said that an interior is the natural projection of the soul. Well, that could not be truer, especially when you stop and think about much time we actually spend in our homes. Designing a living space might seem like something more suited...
2017-08-1802 min
Listen Up, Read With Ease With Full Audiobook | Business, Career SkillsCoaching by Ian Berry | AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: CoachingAuthor: Ian BerryNarrator: Forris Day JrFormat: UnabridgedLength: 1 hr and 17 minsLanguage: EnglishRelease date: 02-14-17Publisher: Ivan BuricGenres: Business, Career SkillsSummary:Coaching is a unique process of human development, one that works to change a person's life for the better and help him/her achieve a number of specific objectives. If you are interested in working as a coach or you want to improve your coaching skills...
2017-02-141h 17
Listen Up, Read With Ease With Full Audiobook | Business, Career SkillsHabits by Ian Berry | AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: HabitsAuthor: Ian BerryNarrator: Jervis FiniFormat: UnabridgedLength: 1 hr and 14 minsLanguage: EnglishRelease date: 02-13-17Publisher: Ivan BuricGenres: Business, Career SkillsSummary:Are you curious to know the reason behind the success of others? Do you want to be successful and live a happy and contended life?There is good news for you about learning how to be successful. You can design your own way towards success with...
2017-02-131h 14
Listen Up, Read With Ease With Full Audiobook | Business, Career SkillsInfluence by Ian Berry | AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: InfluenceAuthor: Ian BerryNarrator: Forris Day JrFormat: UnabridgedLength: 1 hr and 17 minsLanguage: EnglishRelease date: 11-21-16Publisher: Ivan BuricGenres: Business, Career SkillsSummary:Influence and persuasion are two of the most powerful traits that can help you achieve your desired level of success. This holds true, especially if you are in a field where there is a need for you to influence others, such as an entrepreneur or leader...
2016-11-211h 17