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Ivan Mathews

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Deeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedFrom SEO to GEO: Surviving the January 2026 Google UpdateSEO is officially broken.After the January 2026 Google update, organic clicks are disappearing, AI overviews are dominating results, and traditional ranking strategies are failing fast.In this episode, we explore the shift from SEO to Generative Engine Optimization. Learn why AI now acts as an analyst instead of an index, how content becomes a trusted citation, and what it really takes to win visibility when users never click.We cover zero click search, answer islands, semantic completeness, multimodal content, EEAT signals, community trust, and why being genuinely human now outperforms perfectly...
2026-01-2533 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedBreaking the SEO Silo: The New Operating System for Brand Authority in the Age of AIAI has already changed search. In 2026, the real shift is no longer technical. It is organizational.In this episode of The Deep Dive, we break down why SEO can no longer operate as an isolated function and why brands must adopt a new operating system for visibility in generative AI search. AI does not trust websites in isolation. It builds understanding from consensus across owned content, earned media, and community conversations.You will learn how to restructure SEO as a strategic quarterback role, how to execute in phases without overwhelming teams, and how...
2026-01-1940 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedTechnical SEO vs Generative AI: Why JavaScript Is Breaking Your Future VisibilityThe future of search is no longer just about Google rankings.In this deep technical episode, we break down the real architectural differences between traditional search crawlers like Googlebot and the new generation of AI-powered crawlers used by ChatGPT, Claude, Perplexity, and other large language models.While Googlebot executes a complex three-stage process including full JavaScript rendering, most independent LLM crawlers do not render JavaScript at all. This means millions of modern websites built with client-side rendering, dynamic content, tabs, and accordions are effectively invisible to AI-driven answers.In this episode...
2026-01-1227 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedEnterprise SEO in 2026: From Rankings to AI InfluenceSearch has changed forever.In this kickoff episode of The Deep Dive for 2026, we unpack how generative AI is fundamentally reshaping enterprise search, digital visibility, and brand influence.Traditional SEO was built for rankings and clicks.AI-powered discovery is built on trust, authority, and citation.From Google AI Overviews to ChatGPT and Perplexity, AI assistants are now synthesizing answers across platforms, formats, and sources. In fact, AI agents already mediate roughly 33% of organic search activity, acting as real-time proxy users on behalf of customers.In this episode, we...
2026-01-0535 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe Great Decoupling: AI Search, Zero Clicks & Future SEOSearch usage is growing faster than ever, yet website traffic is falling across industries.In this episode of The Deep Dive, we explain why.This is a data-driven breakdown of the Great Decoupling, the structural split between rising search demand and collapsing clicks caused by AI overviews, zero-click results, and AI-native discovery platforms. We explore how Google AI Overviews, ChatGPT, Perplexity, and Claude are reshaping user behavior, why CTRs are collapsing for both organic and paid search, and how even category leaders like HubSpot were caught off guard.You will learn why...
2025-12-2839 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedSEO vs GEO: The $80 Billion Shift Reshaping SearchSearch is not evolving. It has been rewritten.In this episode of Deep Dive, we explore the single biggest shift in digital discovery since Google launched. The rise of Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO), and why it is rapidly overtaking traditional SEO as the dominant visibility model in the AI era.AI platforms like ChatGPT, Google AI Overviews, and Perplexity are now answering billions of queries directly. Clicks are declining at scale, but the traffic that does convert is converting up to nine times better than traditional...
2025-12-2232 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedOptimize for Authority: Not Just ClicksThe search engine results page is no longer the final destination. Generative AI has changed how people discover, trust, and act on information.In this episode of The Deep Dive, we explore the end of traditional SEO and the rise of Generative Engine Optimization, or GEO. Learn why clicks are no longer the primary success metric, how AI systems decide which brands to cite, and why authority now matters more than rankings.We break down AI share of voice, sentiment-weighted authority, citation frequency, and the hidden volatility inside AI search results. You will also discover...
2025-12-1433 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI Overviews: Impact, Optimization, and Strategy for SearchWelcome to The Deep Dive, where all hell breaks loose when SEO meets AI.In this episode, we expose how Google’s AI Overviews are permanently collapsing click-through rates, rewriting paid search visibility, and triggering the greatest shift in digital marketing history. With over 60% of searches now ending without a click, traditional SEO and PPC metrics are officially broken.You will learn how organic CTR dropped 61%, paid CTR fell 68%, why healthcare ads are getting buried, how informational queries now outperform commercial keywords, and why citation authority is now more powerful than rankings.We br...
2025-12-0833 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedMastering Generative Search: How To Redesign SEO Content WorkflowsAI has rewritten the rules of SEO. In this episode of The Deep Dive, we explore how generative search engines like Google’s AI Overviews, ChatGPT, and Perplexity are replacing blue links with synthesized answers.We break down why citations are the new rankings, how knowledge graphs are the new SEO strategy, and what CMOs must do to stay visible in a world where machines choose which brands to trust.If you’re leading marketing, content, or digital strategy, this episode will reshape how you think about organic visibility, brand authority, and the future of sear...
2025-12-0131 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAgentic AI Redefines SEO Strategy and Search VisibilityThe Podcast provides an in-depth article exploring Agentic AI and its profound impact on Search Engine Optimization (SEO), particularly how these autonomous systems are beginning to redefine traditional search strategies. It details that Agentic AI, powered by large language models, allows for the autonomous execution of complex SEO tasks—such as competitor research and content mapping—moving beyond the limitations of simple generative tools. The text emphasizes that while Agentic AI offers significant efficiency gains, including accelerating business processes by up to 50%, it requires a "human in the loop" collaboration model where strategists focus on high-level validation and quality control...
2025-11-2430 minProspects Live Dynasty Podcast
Prospects Live Dynasty PodcastDynasty Podcast Episode _94 - Cardinals and Guardians Dynasty OutlooksJoin Darren (@doceisenhauer), Drew (@drewisokay) and Greg (@greghoogkamp) as they build their ideal Thanksgiving plates, discuss the roster moves around MLB and the new pricing structure at Prospects Live. The guys also dig into the dynasty outlooks for the Cardinals and Guardians.Cardinals players discussed: Alec Burleson, Willson Contreras, Brendan Donovan, Ivan Herrera, Jordan Walker, Victor Scott II, Rainiel Rodriguez, Joshua Baez, Jimmy Crooks, Sonny Gray, Matthew Liberatore, Michael McGreevey, Riley O'Brien, Matt Svanson, Tanner Franklin, Quinn Mathews, Liam Doyle, Cooper Hjerpe, Tink Hence, Tekoah Roby.Guardians players discussed: Jose Ramirez, Kyle Manzardo, Steven Kwan, Bo...
2025-11-211h 31LivingStones Agency
LivingStones AgencyThe Administration of the Household of God - RobertNtuli - 16Nov25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com. Email: livingstonesagency@gmail.com.
2025-11-1848 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI Search and Voice SEO StrategyThe future of search is no longer predictable. In this Deep Dive episode we unpack the massive shift from traditional SEO to AI dominated discovery. From ChatGPT’s 700 million weekly users to Google’s global AI overviews, the data shows a rapid collapse of organic clicks and the rise of a new metric that now matters more than ranking: AI visibility.We break down why top ranked pages are no longer the sources LLMs cite, how content freshness and structure determine extraction, and why the rare AI referred visitor is 4.4 times more valuable than a normal search user...
2025-11-1632 minLivingStones Agency
LivingStones AgencyKingdom Manhood - LSA Mens Gathering - RobertNtuli - 9Nov25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com. Email: livingstonesagency@gmail.com.
2025-11-1049 minLivingStones Agency
LivingStones AgencyCreation Design for Personal Life - RobertNtuli - 9Nov25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com. Email: livingstonesagency@gmail.com.
2025-11-1057 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe New Optimization Stack: How AI is Rewriting Content VisibilityAI is rewriting the rules of content visibility. In this episode of The Deep Dive, we break down the new five layer AI driven optimization stack that every brand, content creator and strategist must understand. Discover how eligibility, retrieval, reasoning, response and reinforcement are transforming how content is discovered, trusted and reused by systems like ChatGPT, Perplexity and Gemini. Learn how to structure content for machine trust, AI attribution and answer inclusion in a world where clicks may shrink but influence grows. This is your new roadmap for the AI powered discovery era.#AISEO #ContentVisibility #GenerativeAI #SEO...
2025-11-0927 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe Content Refresh vs New Page Conundrum: Making SEO Decisions in the AI EraShould you refresh old content or build something new? In this episode of The Deep Dive, A and Sayo break down the content refresh vs. new page debate that’s reshaping SEO in the age of generative AI.From preserving authority and understanding topical intent to structuring pages for AI-driven selection, this episode delivers a complete framework for smarter content strategy. Learn when to update, when to start fresh, and how to measure impact beyond traditional rankings.#SEO #ContentMarketing #AIMarketing #DigitalStrategy #TheDeepDivePodcast
2025-11-0330 minThe Music Authority LIVE STREAM Show
The Music Authority LIVE STREAM ShowNovember 1, 2025 Saturday Hour 1I am listing this month the things I am thankful for. First and foremost, my wife, Lori…she has put up with me for nearly 40 years, she takes care of me; she makes me a better man each and every day. She truly loves me. The Music Authority Podcast...download, listen, share, repeat…heard daily on Belter Radio, Podchaser, Deezer, Amazon Music, Audible, Listen Notes, Mixcloud, Player FM, Tune In, Podcast Addict, Cast Box, Radio Public, Pocket Cast, APPLE iTunes, and direct for the source distribution site: *Podcast - https://themusicauthority.transistor.fm/  AND NOW there is a website! TheMu...
2025-11-011h 00LivingStones Agency
LivingStones AgencyLSA Vision Review - RobertNtuli - 28Oct25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com. Email: livingstonesagency@gmail.com.
2025-10-3159 minLivingStones Agency
LivingStones AgencyKingdom Finances - LSA Vision - RobertNtuli - 25Oct25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com. Email: livingstonesagency@gmail.com.
2025-10-3128 minLivingStones Agency
LivingStones AgencyLSA Vision Sunday 2 - Part 2 - RobertNtuli - 26Oct25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com. Email: livingstonesagency@gmail.com.
2025-10-3147 minLivingStones Agency
LivingStones AgencyLSA Vision Sunday 2 - Part 1 - RobertNtuli - 26Oct25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com. Email: livingstonesagency@gmail.com.
2025-10-3139 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe Deep Dive: Breaking the AI Search BarrierWelcome to The Deep Dive, where A and Sayo cut through the noise to expose how AI is rewriting the rules of search. From Google’s AI Overviews to ChatGPT’s selective memory, this episode reveals the 62% brand disagreement that’s reshaping digital visibility. Discover how hybrid retrieval, reciprocal rank fusion, and SCORE-trained AI agents are redefining what “ranking” even means.Learn the tactics, the metrics, and the mindset needed to thrive in the new AI-powered search world.#AIsearch #DeepDivePodcast #SEO #ArtificialIntelligence #ContentStrategy #HybridRetrieval #LLM #SCOREagents #AIMarketing #DigitalGrowth
2025-10-2734 minLivingStones Agency
LivingStones AgencyLSA Vision Sunday 1 - RobertNtuli - 19Oct25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.comEmail: livingstonesagency@gmail.com
2025-10-211h 37LivingStones Agency
LivingStones AgencyBenefitsoftheMissionofGod - KeeganPillay - LSA - 12Oct25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.comEmail: livingstonesagency@gmail.com
2025-10-211h 04LivingStones Agency
LivingStones AgencySpiritualAwakening - RobertNtuli - LSA - 28Sept25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com
2025-10-2153 minLivingStones Agency
LivingStones AgencyLiftUpYourEyes6 - RobertNtuli - LSA - 21Sept25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com
2025-10-2157 minLivingStones Agency
LivingStones AgencyLiftUpYourEyes5 - RobertNtuli - LSA - 14Sept25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com
2025-10-211h 01LivingStones Agency
LivingStones AgencyLiftUpYourEyes4 - KeeganPillay - 7Sept25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.com
2025-10-211h 01Deeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI Search Revolution: 7 Truths Redefining SEO StrategyAI isn’t killing SEO—it’s rewriting the rules. In this episode, we uncover 7 surprising truths about the AI search revolution and what they mean for marketers, brands, and creators. From zero-click searches to the rise of Answer Engine Optimization (AEO) and cultural relevance, discover how to stay visible in a world where AI decides what gets seen and cited.If you’re ready to move from chasing rankings to becoming the source of truth in the AI era, this is your essential listen.#AISEO #AISearch #DigitalMarketing #GenerativeSearch #AnswerEngineOptimization #FutureOfSEO #MarketingPodcast #AIEra #SearchRevolution
2025-10-2029 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe Agentic Revolution: How AI Agents Are Reshaping 2025AI is no longer just assisting—it’s acting. In this episode of The Deeep Dive, Ivan Mathews unpacks the rise of agentic AI, multi-agent systems, and Generative Engine Optimization (GEO). Discover how reasoning models, on-device AI, and emotional intelligence are transforming business, finance, and SEO in 2025. Tune in for a grounded look at how autonomous AI agents are rewriting the rules of visibility, data, and the digital economy.#AI #AIAgents #AgenticAI #GenerativeAI #GEO #AISEO #VoiceAI #EmotionalAI #ReasoningModels #FutureOfSEO #DigitalTransformation #AIMarketing #MultiAgentSystems #TechPodcast #ArtificialIntelligence #AITrends #TheDeeepDive
2025-10-1333 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI Impact on Publishing, Search, and User BehaviorAI scraping is breaking the web’s economy. In this episode of Deeep Dive, we unpack the shocking economics of AI data harvesting, plummeting CTRs from Google’s AI Overviews, and why “clicks” are no longer the measure of success.Learn how to survive the shift to the visibility economy — where trust, brand strength, and strategic content structure decide who gets seen and who disappears.🎙️ Hosted by Ivan Mathews#AISEO #DigitalMarketing #SearchStrategy #Podcast #SEOTips #AIMarketing #VisibilityEconomy #Publishers #LLMs #DeeepDive
2025-10-0632 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedGenerative Engine Optimization: Strategy for AI Search This podcast provides a comprehensive overview of Generative Engine Optimization (GEO), an evolving digital marketing strategy designed to ensure content visibility within AI-driven search environments like ChatGPT, Perplexity AI, and Google's AI Overviews. These articles consistently distinguish GEO from traditional Search Engine Optimization (SEO) by explaining that SEO aims for high search rankings, while GEO focuses on getting content cited and synthesized within AI-generated responses. Key strategies for effective GEO include optimizing for Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, ensuring content is well-structured and uses clear headings, and leveraging multimedia and data/statistics to enhance credibility. The source...
2025-09-2912 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe Era of Zero-Click Search: Adapting SEO to AIZero-Click Apocalypse: How AI Overviews and Soaring CPCs Broke SearchSearch is broken—or at least evolving faster than ever. AI-driven overviews are swallowing clicks, and CPCs are skyrocketing, leaving marketers scrambling for visibility. In this episode, we dissect the forces behind this shift, what it means for SEO/SEM, and actionable strategies to stay ahead. Perfect for digital marketers, SEO strategists, and growth leaders.#ZeroClickApocalypse #DigitalMarketing #SEO #SEM #AIMarketing #SearchTrends #CPC #PaidAds #MarketingPodcast #FutureOfSearch
2025-09-2230 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe Shifting Sands of AI Search: Adapting SEO for the Generative EraSearch is evolving faster than ever. In this episode, we dive deep into how Generative AI is reshaping the foundations of Search Engine Optimization (SEO). From the rise of Generative Engine Optimization (GEO) to the new success metrics like AI mentions, citation rates, and referral traffic from generative engines, we explore what marketers need to know to stay ahead.We also address the challenges of tracking prompt volume and understanding the “why” behind AI citations, while offering insights on how to adapt strategies, realign skill sets, foster cross-team collaboration, and re-evaluate traditional organic search metr...
2025-09-1531 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI in Auditing and Content OptimizationAI in content audits serves the crucial purpose of transforming traditionally time-consuming and error-prone manual processes into faster, more accurate, and insight-driven operations. This transformation is essential for businesses to effectively manage their content marketing strategies and ensure their online presence is optimized for both human users and evolving AI search algorithms.Purpose of AI in Content Audits:Traditionally, conducting a content audit, especially for websites with thousands of pages, could take weeks or months, and human auditors might overlook errors. AI addresses these challenges by making the auditing process faster and more accurate. Its primary purpose is to...
2025-09-0835 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedMastering the AI Marketing Stack: From CMO Squeeze to Unrivaled VisibilityMarketing leaders today face a unique squeeze—tight budgets, high expectations, and rapid tech disruption. In this 18-minute episode, we explore how the AI-powered marketing stack can help CMOs move beyond survival mode and achieve unrivaled visibility.Listeners will gain insights into:Building an adaptive AI-driven marketing stackDriving efficiency without sacrificing creativityTurning AI into a strategic advantage for sustainable growthPerfect for CMOs, digital strategists, and enterprise innovators who want to stay ahead of the curve.AI Marketing, CMO Strategy, Marketing Stack, Enterprise Growth, Digital Tr...
2025-09-0118 minLivingStones Agency
LivingStones AgencyLiftUpYourEyes3 - RobertNtuli - 24Aug25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.comEmail: livingstonesagency@gmail.com
2025-08-251h 01Deeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedDecoding B2B SEO 2025: Digital Buyers, AI Impact & Unrivaled RevenueIn this episode, we explore the future of B2B SEO—from how digital buyers are shifting in 2025 to the AI-powered search landscape that’s reshaping marketing strategies. Learn how enterprises can leverage SEO not just for rankings, but for unrivaled revenue growth.🎧 Perfect for CMOs, marketing leaders, SEO strategists, and digital transformation professionals looking to future-proof their growth strategies.#B2BSEO #SEOStrategy #AISEO #DigitalMarketing #FutureOfSearch #MarketingPodcast #SEO2025 #RevenueGrowth #EnterpriseMarketing #CMOStrategy
2025-08-251h 00LivingStones Agency
LivingStones AgencyLiftUpYourEyes2-RobertNtuli-17Aug25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.comEmail: livingstonesagency@gmail.com
2025-08-201h 00Deeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedHow does AI Mode change the marketing funnel and the strategic positioning of SEO?The digital search experience is undergoing a dramatic shift. With multimodal search—the ability to query across text, voice, image, and video—search engines are redefining how consumers discover information and how brands must position themselves. For SEOs and marketers, this isn’t just a new feature; it’s a structural change in the marketing funnel.Multimodal search allows users to combine multiple input types in a single query. A consumer might, for example, upload an image, add a voice query, and refine with text prompts. Platforms like Google Lens, Bing Visual Search, and TikTok’s search e...
2025-08-1845 minLivingStones Agency
LivingStones AgencyLift Up Your Eyes - RobertNtuli - 13Aug25LivingStones Agency (LSA) is a church community that is based in Durban, South Africa. LSA meetings take place every Sunday at 9am, at the Ivan Clark building in Glenwood High School. Address: 1 ZK Mathews (use Alan Paton Rd entrance). Facebook @ LivingStones Agency. LSA blog: www.livingstonesagency.wordpress.comEmail: livingstonesagency@gmail.com
2025-08-1434 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedVibe Marketing: Trends, Tools, and TransformationThis podcast collectively explore vibe marketing, an innovative, AI-driven approach that prioritizes emotional connection and cultural relevance over traditional feature-based marketing. This method leverages artificial intelligence (AI) and automation to rapidly create, test, and optimize content, allowing smaller teams to achieve significant reach and engagement. While proponents highlight its speed, cost-efficiency, and ability to foster deeper brand resonance, some sources introduce the concept of "slow-motion marketing" as an alternative, emphasizing the importance of human insight, intentional friction, and meaningful content creation over pure velocity. The sources also detail a wide array of AI tools and platforms that facilitate vibe market...
2025-08-1115 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI-Proofing Content with Knowledge Graphs and Schema MarkupThe Podcast primarily discusses the integration of SEO and content strategies to enhance digital visibility in the age of AI. It emphasizes the critical role of schema markup and content knowledge graphs in making brand content machine-readable, which is essential for appearing in AI-generated search results and conversational AI platforms. The text outlines a five-step process for enterprise teams to build and operationalize a content knowledge graph, beginning with defining core topics and utilizing schema markup to identify and connect key entities. Ultimately, the article positions these strategies as a strategic imperative for maintaining brand presence and...
2025-08-0414 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedProving SEO Value in the AI EraThe podcast primarily focuses on Search Engine Optimization (SEO) in the age of Artificial Intelligence (AI), emphasizing a shift from traditional ranking metrics to AI-focused visibility. It outlines five key ways to demonstrate SEO value: monitoring AI Overviews, tracking AI brand mentions and citations, analyzing branded searches, and leveraging AI Mode metrics in Google Search Console and Google Analytics 4. The text stresses the importance of adapting SEO strategies to ensure content is visible and reputable across AI-powered platforms like ChatGPT, Perplexity, and Google's AI offerings, highlighting that the landscape has evolved beyond merely appearing on the first page of...
2025-07-2843 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights Unpluggedn8n vs. Zapier: Automation Tool ComparisonTwo prominent workflow automation platforms, n8n and Zapier, highlighting their distinct features, pricing models, and ideal use cases. n8n is presented as an open-source, self-hostable solution offering high flexibility, advanced customization, and greater control over data, making it suitable for technical users and complex, high-volume automation, particularly those involving AI or strict data compliance. Conversely, Zapier is characterized as a cloud-based, no-code tool with an extensive library of pre-built integrations, prioritizing ease of use and accessibility for non-technical users and simpler, rapid automation needs. The sources emphasize that while n8n can be more cost-effective for large-scale operation...
2025-07-2113 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe Deeep Dive: Marketing, AI, and SEO Insights"The Deeep Dive" podcast, a resource offering weekly insights into industry trends, expert interviews, and actionable advice for marketing and business. The podcast focuses heavily on artificial intelligence (AI) and its impact on various aspects of digital marketing, including search engine optimization (SEO), content marketing, and data utilization. Listeners can access discussions on topics such as AI search evolution, ethical challenges of AI in marketing, and strategic frameworks for business growth. The episodes, primarily led by Ivan Mathews, provide expert perspectives and real-world case studies to help transform listeners' understanding of the rapidly changing digital landscape.
2025-07-1411 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI Search: Beyond Ranking OptimizationA significant shift in the SEO landscape where traditional rankings and impressions are becoming obsolete due to the rise of AI-generated answers from platforms like AI Overviews and ChatGPT. The webinar aims to equip marketing professionals, SEO strategists, and content teams with data-backed insights, a proven framework, and purpose-built content strategies for achieving visibility and success in this new era of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Both sources emphasize the urgency for brands to adapt their strategies to avoid becoming invisible in AI search results, offering a practical playbook for those seeking to lead in this ev...
2025-07-0731 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedLabubu's Moment Marketing TrendWhile we outline various strategies that contributed to Labubu's success—such as creating emotional depth through character-led branding, leveraging scarcity and mystery, encouraging community behaviors, strategic scaling, expanding cultural reach through partnerships, utilizing visual boldness, and ensuring digital visibility for a physical product—these are presented as general marketing lessons rather than a definition of "moment marketing" itself
2025-06-3009 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI Search: A Cross-Functional Business ImperativeThe Podcast emphasizes that visibility in AI search is no longer solely a marketing concern but a critical business imperative requiring a cross-functional strategy. It explains that traditional SEO is insufficient, as AI tools like ChatGPT provide direct answers, necessitating a focus on structured data, credibility, and integration into AI datasets. The source highlights the essential roles of the CIO (for infrastructure and data readability), CFO (for budgeting long-term AI-ready investments), and CMO (for shaping a trusted brand narrative) in achieving this new form of visibility. Finally, it outlines key metrics for measuring AI search success and suggests tools...
2025-06-2324 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI Video Revolution: Veo 3 vs. Sora in IndiaAn overview of the burgeoning AI video generation landscape in India, focusing on a comparison between Google's Veo 3 and OpenAI's Sora. It highlights the increasing demand for video content and how AI is transforming content creation for various sectors, including marketing, filmmaking, and education. The text meticulously compares the features, availability, and pricing of Veo 3 and Sora, noting Veo 3's advantage in generating natural sound and Sora's current accessibility in India. It also addresses ethical concerns surrounding deepfakes and misinformation, ultimately suggesting that while Sora is currently more accessible, Veo 3 holds significant promise for its integrated audio capabilities once fully laun...
2025-06-1619 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedGoogle AI Visualizes Finance DataThe source discusses Google's experimental AI Mode feature that now provides data visualization for financial queries, allowing users to receive interactive charts and detailed explanations for complex financial questions directly from Google. This feature, powered by Gemini, automatically researches and presents financial data, potentially reducing traffic to external financial comparison websites. However, it also creates opportunities for publishers offering deeper analysis beyond basic data. The article suggests this trend aligns with Google's strategy to become a primary information source rather than solely a gateway to other sites, hinting at future expansion to other data-heavy industries.
2025-06-0933 minThe Lou Sports Talk
The Lou Sports TalkEpisode 64: Could Cardinals June Schedule Expose Concerns? ft Kareem HaqEpisode 64 has arrived! Ethan and Brandon are joined by Cardinals Prospect Expert Kareem Haq (@KareemSSN on X). Haq shares his thoughts on numerous players including the use of Nolan Gorman, Ivan Herrera's growth, the concerns with Andre Pallante, as well as updates on prospects JJ Wetherholt and Quinn Mathews. The guys then discuss their concerns with some issues in the starting rotation and the lineup that they have noticed of late. Is it time for Cardinals fans to hit the panic button? Listen to find out! Learn more about your ad choices. Visit megaphone.fm...
2025-06-0654 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedTop Ethical Challenges of AI in MarketingJoin us as we dive into the fascinating world of artificial intelligence in marketing! In our latest episode, we explore "10 Critical Ethical Challenges of AI in Marketing" and discuss the pressing issues businesses face as they adopt AI technologies.As AI continues to reshape the marketing landscape, ethical considerations have become more critical than ever. In this episode, we unpack ten essential questions that highlight the ethical dilemmas emerging from AI adoption in marketing. From consumer privacy to algorithmic bias, we aim to provide insightful discussions and practical solutions for marketers navigating this complex terrain.
2025-06-0211 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedThe Future of Google Search with AIA Google I/O keynote highlights the introduction of AI Mode within Google Search, powered by Gemini 2.5, enabling users to ask complex, multi-part questions and receive comprehensive, AI-generated responses incorporating information from across the web and various Google datasets. This enhanced search experience includes features like Personal Context for tailored suggestions, Deep Search for in-depth topic exploration, analysis of data with visualization, and agentic capabilities to help users complete tasks such as booking tickets or making reservations. Furthermore, Google is integrating live multimodality through Search Live and introducing advanced shopping features, including visual inspiration, personalized recommendations, virtual try-on capabilities...
2025-05-2613 minThe Morning After STL
The Morning After STLTMA (5-21-25) Hour 3 - Charli XCX & Mink Coats(00:00-6:58) Cardinal lineup out for the busman's special. Auction winner, Con Lane, sitting in studio. Great conversation with Lance Lynn.(7:07-27:08) The Weeknd. Battlehawks clinched their conference. Playing at the BattleDome because of a conflict and Jordan Ta'amu isn't happy. Jackson, call Lance Lynn back. Ivan Herrera may be legit. Hawk is up. Bookies with peach fuzz mustaches. Charli XCX. Doug's net worth.(27:18-33:08) Boom, Clap. Charli's been in our lives since 2014. If Tim wins this bet he'll be in a mink coat tomorrow morning. Cardinals have one top 50...
2025-05-2133 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedBoost Google Discover Visibility: Ranking Signals That WinThis content from Search Engine Journal explores how to boost visibility on Google Discover, highlighting that it operates differently from traditional search and relies on algorithmic signals rather than keywords for content selection. Key factors discussed include demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, Trust), generating strong engagement metrics, using appealing visuals and headlines, ensuring robust technical and mobile optimization, and creating fresh, topically relevant content. The article also explains the positive loop of engagement and suggests using hybrid push notifications, such as those offered by RollerAds, to drive traffic and signal content quality to Google's algorithm, ultimately increasing Discover reach and potenti...
2025-05-1909 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedEmail Marketing Expert Tips and StrategiesUnlock the true potential of email marketing with proven strategies from industry experts.This episode of The Deeep Dive presents a comprehensive guide to mastering email marketing—an essential tool for businesses looking to build long-term customer relationships and drive consistent revenue.In this episode, you'll learn:How to build a high-quality email list using opt-in forms and lead magnetsAudience segmentation techniques based on demographics and user behaviorCrafting compelling email content that captures attention and encourages actionDesigning responsive, visually appealing templates that adapt across devicesLeveraging automation for welcome series, drip campaigns, and re...
2025-05-1211 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedGoogle on Rendering, AI, and Structured Data(Headline) Decoding Google's Recommendations for JavaScript Rendering & Structured DataRecent insights from Google Developer Advocate Martin Splitt shed light on how Google handles JavaScript rendering, the debate between Server-Side Rendering (SSR) and Client-Side Rendering (CSR), and the evolving role of structured data in the age of AI search. Understanding these technical nuances is increasingly important for marketers and SEO professionals.Google's Advanced JavaScript RenderingYou might have heard concerns about Google's ability to render JavaScript, but the sources indicate significant progress. Google's AI crawler, used by Gemini, processes JavaScript content effectively by utilizing...
2025-05-0508 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedHow to Leverage Data for Smarter Marketing DecisionsIn today's ultra-competitive digital landscape, businesses — whether local or global — can't afford to "go with the gut" alone when it comes to marketing decisions.Data has become the most powerful tool to understand audiences, predict trends, and drive smarter marketing strategies.In this blog, we’ll explore how to leverage data effectively, what types of data matter most, actionable steps to move from insight to execution, and real-world examples that you can learn from.Whether you're a startup in Bangalore, a retail brand in New York, or a tech company in London — smart us...
2025-04-2813 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAI's Remaking of the SEO Agency ModelAn article from Search Engine Land predicts a significant shift in the SEO industry due to advancing AI platforms. These AI tools can automate technical SEO tasks, offer data-driven insights, and potentially provide services at a much lower cost than traditional agencies. The author argues this will challenge the existing agency model, possibly leading to consolidation and the rise of fewer, larger, and more efficient agencies. Success for future agencies will likely depend on strong branding, efficient operations, and the ability to integrate AI with human expertise to offer value beyond automated platforms. Ultimately, the SEO market is expected to g...
2025-04-2109 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedCMOs Navigating AI: The Flywheel and Audience InsightsAbout This EpisodeIn a world where AI is rapidly transforming every facet of marketing, many CMOs find themselves at a crossroads: How do you harness AI effectively without losing strategic control? In this episode of The Deeep Dive, we unpack the insights from Search Engine Journal's feature on AI turbulence, spotlighting how marketing leaders can apply the flywheel model to stay relevant, agile, and efficient in 2025 and beyond.Join us as we explore:Why linear marketing funnels are no longer sustainable in the AI eraHow the flywheel model creates...
2025-04-1414 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedContent Marketing 2025: Creating High-Value Content in the AI EraIn this episode, we dive deep into how AI is revolutionizing content marketing. From intelligent automation to hyper-personalization, discover the key strategies that will set your content apart in 2025 and beyond. We’re constantly exploring topics that matter most to marketers, business owners, and digital enthusiasts. Expect upcoming episodes on:✅ AI’s Role in SEO Optimization✅ Social Media Growth Hacks for 2025✅ The Future of Paid Advertising✅ Data-Driven Content Strategies Details on: https://thedeeepdive.com/content-marketing-2025-creating-high-value-content-in-the-ai-era/
2025-04-0711 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedSEO vs PPC: Which Should You Focus On?Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are presented as distinct yet crucial digital marketing methods for enhancing online visibility and conversions. The provided text explains the fundamentals of each strategy, highlighting how SEO focuses on organic ranking improvements for sustained traffic, while PPC offers immediate visibility through paid advertisements. It contrasts their long-term benefits versus immediate results, offering guidance on when to prioritize one over the other based on business objectives and budget. Furthermore, the text advocates for a balanced approach, suggesting that integrating both SEO and PPC can create a comprehensive and effective digital marketing strategy, and briefl...
2025-03-3118 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedBuilding B2B Social Media Communities in 2025This 2025 guide from The Deeep Dive explores strategies for B2B social media marketing with a focus on community building. It emphasizes the importance of fostering relationships for brand loyalty and growth. The text outlines effective content strategies, such as educational material and customer-centric approaches, across various platforms like LinkedIn and YouTube. It highlights best practices for engagement, including setting goals and leveraging analytics. Furthermore, the article examines the role of AI and automation in personalizing content and improving efficiency. Ultimately, it stresses the significance of consistent, authentic interactions to cultivate thriving B2B online communities.
2025-03-2412 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedPPC Ads: How to Lower Costs and Maximize ROIIn the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising remains a pivotal strategy for businesses aiming to boost their online presence. As of March 2025, understanding the latest trends and techniques in PPC can significantly impact your campaign's success. This blog will delve into effective methods to lower costs and maximize your return on investment (ROI), covering recent changes in Google Ads, smart bidding strategies, and the power of remarketing.Google Ads continues to refine its platform, introducing features that enhance targeting and reduce costs. Some of the latest changes include:Performance Max Campaigns...
2025-03-1719 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedWebsite Optimization for Business GrowthThis podcast episode explores essential strategies for website optimization to foster business growth and improve conversions. Hosts Jamie and Alex discuss four key areas: enhancing page speed for better user experience and search engine rankings, ensuring mobile usability given the prevalence of mobile web traffic, implementing conversion rate optimization techniques to encourage desired user actions, and adopting current UX/UI design trends for better engagement. Through discussions and best practice examples from companies like Amazon, Airbnb, Shopify, and Spotify, the hosts underscore the importance of a well-optimized website in making a positive first impression and driving business success.
2025-03-1019 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedSEO Strategies for 2025: A Deep DiveThe Deeep Dive podcast episode focuses on search engine optimization strategies for 2025. It emphasizes adapting to evolving technologies and user behaviors to maintain or improve search rankings. Key areas discussed include voice search optimization using natural language, AI-driven keyword research for uncovering new opportunities, and understanding user intent to provide relevant content. Additionally, the podcast highlights the importance of E-A-T (Expertise, Authority, Trustworthiness) for building credibility and ensuring mobile-first indexing for optimal user experience on mobile devices. The hosts give practical tips to keep sites competitive in search results.
2025-03-0315 minGulf Intelligence Podcasts
Gulf Intelligence PodcastsPODCAST: Daily Energy Markets - Feb. 27thNew US Sanctions on Iranian Oil Will Resolve OPEC+ Dilemma on Easing Cuts in April: AGREE or DISAGREE? The Daily Energy Markets Podcast in its 999th episode delved into the geopolitics of Iran sanctions, energy flows to China, and updates on Pakistan energy corridor, among others. Listen in for more with Omar Al-Ubaydli, Director of Research, Bahrain Center for Strategic International & Energy Studies; Ivan Mathews, Head of APAC Analysis, Vortexa; and Osama Rizvi, Energy & Economic Analyst, Primary Vision.
2025-02-2731 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedKnowledge Graphs Improve Generative AI: Capgemini InsightsCapgemini's "Knowledge Graphs improve Gen AI" article discusses how knowledge graphs enhance the accuracy and reliability of generative AI (GenAI) outputs. It addresses the limitations of unstructured data in Large Language Models (LLMs) and proposes using knowledge graphs to store complex, structured data. The solution involves query templates that guide LLMs to interact with knowledge graphs, improving retrieval accuracy and efficiency. Tailored templates allow organizations to address specific challenges, and LLMs can dynamically select multiple templates for complex business scenarios. The article highlights benefits such as explainable results, better-informed decisions, and democratized data access, suggesting that knowledge graphs are...
2025-02-2413 minFantasy Aceball
Fantasy Aceball#217 NL Spring Training Roster Battles (w/ Mike Kurland)Tim Kanak (@fanatsyaceball) and Mike Kurland (@Mike_Kurland) discuss Spring Training Roster Battles to watch in the National League for the 2025 season | Episode 217.Please subscribe to the podcast (the Fantasy Aceball Podcast) and to YouTube channel (@TheTimkanak) for more fantasy baseball information and visit Fantasy Pros to read more of Tim's other content related to rankings, fScores and fantasy advice. NL Arizona Diamondbacks SS/3B/DH: Geraldo Perdomo v Jordan Lawlar v Eugenio Suarez v Pavin Smith Closer: Justin Martinez v Kevin Ginkel...
2025-02-221h 18Deeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedAll In One SEO vs Yoast SEO: 2025 Plugin ComparisonJohn Hughes' article on Themeisle compares All In One SEO and Yoast SEO, two popular WordPress plugins, focusing on their free versions. The article examines keyword and content optimization, ease of use, and additional SEO tools offered by each plugin. Both plugins provide similar core functionalities, such as keyword optimization and readability analysis. All In One SEO is considered visually appealing and better for those willing to pay for advanced features, while Yoast SEO offers essential features for free and is beginner-friendly, ultimately the author believes either is a good choice for SEO. The comparison aims to help users choo...
2025-02-1714 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedCreative Video Marketing: Think Outside the BoxSearch Engine Journal provides an article discussing creative strategies to improve video marketing. The article emphasizes thinking outside the box and leveraging trends for unique video content. It explores ideas like entertaining hypothetical scenarios, mixing unrelated concepts, and "stealing" ideas from other industries. The piece also suggests upping the interactivity factor with AI/AR and utilizing time-lapse videos. Finally, the text highlights various platforms for live video streaming to enhance audience engagement. The overall goal is to help brands create relatable and innovative video content that resonates with viewers.https://www.searchenginejournal.com/creative-ways-to-leverage-video-in-marketing/534900/
2025-02-1017 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedEvolving SEO: Mastering AI Overviews & User Intent in 2025Discover how SEO is changing in the age of AI. Learn to optimize for AI Overviews, focus on user intent, and become a holistic marketer for success in 2025. SEO is not dead, but it is definitely evolving. By shifting the focus from just clicks to providing value, understanding user intent, and embracing a holistic approach to marketing, SEO professionals can continue to succeed in the age of AI. The key is to think like a real marketer, providing the information users want in a way that they want it. As SEO continues to evolve, those who can...
2025-02-0309 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedReddit for Brands: Building Real ConnectionsThis Search Engine Journal article examines how brands can successfully utilize Reddit for marketing. It highlights Reddit's large and engaged user base, emphasizing the importance of authenticity and genuine community interaction. The article details strategies for building trust, offering a four-part exercise to help brands define their Reddit presence. Ultimately, it advocates for long-term engagement and valuable contributions to build lasting brand connections within Reddit's diverse communities. Link to article: https://www.searchenginejournal.com/reddit-for-brands-how-to-build-real-connections/534914/
2025-01-2720 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedHCLTech's AI/GenAI Solutions and ServicesHCLTech, a global technology company, offers a wide range of artificial intelligence (AI) and generative AI (GenAI) services and solutions. Their offerings span the entire AI lifecycle, from ideation and engineering to deployment and scaling, encompassing various sectors like semiconductor engineering, software development, and business process operations. They boast a strong partner ecosystem and showcase numerous successful case studies demonstrating the business impact of their AI solutions. HCLTech's expertise includes GenAI centers of excellence and a focus on secure, responsible AI implementation.
2025-01-2015 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights Unplugged2025 Digital Marketing Trends This podcast episode discusses key digital marketing trends predicted for 2025. The hosts highlight the importance of optimizing the buyer's journey through diverse channels, adapting to AI-driven search results and structured data, centralizing digital assets for consistency, and creating high-quality, authoritative content. Furthermore, they emphasize the need to monitor engagement signals, personalize user experiences, leverage large language models and AI agents effectively, and prioritize visual search optimization. Ultimately, the podcast stresses the necessity for brands to remain adaptable and embrace evolving technologies to succeed in the changing digital landscape.
2025-01-1312 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedSmart Rings - GabitGet a detailed walkthrough of the ring's features, setup, and comparison to smartwatches, highlighting its 24/7 wearability, accurate activity tracking, and comfortable fit. Why Choose Gabit Smart Ring? Comprehensive Health Monitoring: Track vital health metrics like resting heart rate, heart rate variability (HRV), VO2 max, and SpO2 levels. Stay informed about your body’s performance and make data-driven decisions for a healthier lifestyle. Advanced Sleep Analysis: Understand your sleep patterns by analyzing deep sleep, REM sleep, and light sleep stages. An integrated sleep score helps you assess sleep quality and duration, guiding you toward better rest and recovery. St...
2025-01-0612 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedQuality over Quantity in Digital MarketingLets Deep Dive into a Blog written by Rohit Shetty. Learn how to shift your marketing focus from chasing leads to nurturing high-quality prospects. Discover strategies like intent-driven content, automation, targeted retargeting, and collaboration to achieve better results. https://rohitnshetty.com/blog/how-marketers-can-adapt-to-drive-quality-over-quantity/
2024-12-3007 minDeeep Dive: Marketing Insights Unplugged
Deeep Dive: Marketing Insights UnpluggedGoogle's Antitrust Response: Looser Search Deals Google is facing an antitrust lawsuit from the Department of Justice (DOJ) alleging monopolistic practices in search. The DOJ wants Google to sell Chrome and potentially Android. Google, while disagreeing and planning to appeal, proposed less restrictive remedies focusing on giving browser and device makers more freedom in choosing default search engines. This proposal involves changes to search distribution agreements for browsers and Android, as well as a compliance monitoring system. The ultimate outcome could significantly affect the search engine market and Google's business model.
2024-12-2509 minAppearance Matters: The Podcast!
Appearance Matters: The Podcast!90: Can Social Media Influencers Shape the Appearance Diversity Landscape - AM10 Panel DiscussionWelcome back to Appearance Matters the Podcast! In this episode, we share the recording of our Appearance Matters 10 Conference panel discussion event, titled ‘Beyond the Selfie: Can Social Media Influencers Shape the Appearance Diversity Landscape?’ Our panel members include: - Stephanie Yeboah, an award-winning content creator, author and writer. - Amit Ghose, an advocate for the visible difference community and social media influencer with lived experience of neurofibromatosis/NF1. - Phyllida Swift, the CEO of Face Equality International, a charity dedicated to ensuring those with visible differences can live freely without indignity or discrimination. - Dr Amy Slater, a researcher at t...
2024-08-011h 04Explore Audio
Explore AudioUnpacking HoardingIt’s one thing to keep your late mother’s hairbrush, but most of us wouldn’t feel the need to keep the hair stuck in it. For Dr. Carol Mathews’ patients, though, shedding items can feel like losing part of their identity.See omnystudio.com/listener for privacy information.
2024-04-1009 minThe Ricky Mathews Show
The Ricky Mathews ShowIvan & Kelly Spinner 10-31-2023Reminding you why the Mississippi Gulf Coast is such a great place to live, work, and play… Hosted by Ricky Mathews. Listen weekdays 9-10am on SuperTalk Mississippi 103.1 WOSM-FM. This show is a production of SuperTalk Mississippi Media. Learn more at SuperTalk.FM
2023-11-0141 minSport Shack
Sport ShackNepotism in SportPaul and Glenn are back for another entertaining and fun episode. This week we will discuss the subjective topic of nepotism in sport where there has been debate over the years of some sportspeople appearing to be given preferential treatment or opportunities. Some of whom will be discussed in this episode include. - a former Scottish footballer and manager who went on to become one of the greatest Managers of all time with enormous success, however, was at times considered to give preferential treatment to family members and fellow Scots. - a Rugby League immortal...
2023-08-121h 16Pigeon Radio Australia
Pigeon Radio AustraliaPigeon Radio Australia Wednesday, 21st June 2023   Featuring… Ivan Fonti Joe Angelino Tony Barbara MELBOURNE AUSTRALIA SEASON OPENERS FED WINNER VPO DALE CAVANAGH GEELONG RACING PIGEON ASSOCIATION FED WINNER Glen Mathews GREATER MELBOURNE PIGEON FEDERATION CORRESPONDENT GARY GILLARD WESTERN PIGEON FEDERATION CORRESPONDENT MICHAEL PORTELLI SYDNEY CCF CORRESPONDENT DAVID GORDON
2023-06-211h 51ASIAL Security Insider
ASIAL Security InsiderThe Importance of Industry AwardsIn this episode of the ASIAL Security Insider podcast, we look at the importance of recognition and awards in the security industry. We are joined by John Fleming, General Manager, ASIAL talking about the ASIAL Awards for Excellence; Damian McMeekan, Chairman of the Australian Security Medals Foundation to cover the Australian Security Medals and the St John Save-A-Life awards; and Martin Gill, Founder of the Outstanding Security Performance Awards, now represented in 16 countries around the world. The following is a full list of this year's award recipients:         Australian Security Industry Awards fo...
2022-10-3132 minEnergy of Trance
Energy of TranceEoTrance #197 - Energy of Trance - hosted by BastiQThank you very much for tuning in, Please enjoy listening to this Radioshow 🎶 Great tracks by great artists! Playing tracks #197 (1) BastiQ - Energy of Trance Intro (2) Yves V, 22Bullets - She Movin' (Extended Mix) [Spinnin' Records] (3) Ahmed Helmy - Afterlife (Extended Mix) [Armind] (4) Armin van Buuren - Punisher (Extended Mix) [Armind] (5) Marco V, Vision 20/20 - ME/AN(Extended Mix) [In Charge] (6) Ivan Mateluna & Bigtopo - No Point Without You (Extended Mix) [A State Of Trance] (7) Tulamorndricks / Evan Kendricks - Twisted Profiles (Extended mix) [High Contrast Recordings] (8) MaRLo - Hoo...
2022-06-221h 00Lazarus (Defcon)
Lazarus (Defcon)Lazarus - Rise Above 527 (17-06-2022)Find me at: https://lazarustrance.wordpress.com/about/ https://www.mixcloud.com/DJLazarus/ http://www.soundcloud.com/djlazarus https://hearthis.at/lazarus http://www.facebook.com/lazarusdj http://www.twitter.com/djlazarus https://feeds.soundcloud.com/users/soundcloud:users:217326/sounds.rss Dario Eskenazi, Anaïs La Rocca, Maggie Smith - Good Bones Walls of Arctica - Sideways [Outer Space Oasis] André Moret - Outlying [Transensations] Angel Ace - Don't Wanna Be [ELECVIBES] Lluis Ribalta & Eleene - Millennium [Inspired Virtu] André Moret - Cloudy Soul (Matias Ocaño remix) [Transensations] Tim van Werd featuring Diana Miro - Too Many Games [Armind] llui...
2022-06-184h 56Bachelor Happy Hour
Bachelor Happy HourIt’s a ‘Bachelor Live on Stage’ Takeover!On this very special edition of “Bachelor Happy Hour,” Becca is joined by the men of “The Bachelor Live on Stage” to discuss all the exciting things waiting for them as the show heads back out on tour! James Bonsall (season 17), Rick Leach (season 18), Connor Brennan (season 17), Ivan Hall (season 16), Justin Glaze (season 17), Andrew Spencer (season 17), and Rodney Mathews (season 18) all reveal what cities they will be joining Becca in, what moves will automatically earn their rose, and how they plan to bring something unique to their run as Becca’s co-host! Plus, Becca finds out which guys are rea...
2022-02-251h 01Lazarus (Defcon)
Lazarus (Defcon)Lazarus - Rise Above 500 (08-10-2021) Part 1500 shows already! Thanks to everyone who's enjoyed my indulging myself for the last twelve years :) Tracklist is way too long for Soundcloud's 4000 characters so check my Facebook for the full 103 tracks here: https://www.facebook.com/LazarusDJ/posts/278786234247442 Turns out the show is also too long so I'm going to have to split it in two to upload as well! Stay tuned for Part 2... Find me at: https://lazarustrance.wordpress.com/about/ https://www.mixcloud.com/DJLazarus/ http://www.soundcloud.com/djlazarus https://hearthis.at/lazarus http://www.facebook.com/lazarusdj http://www.twitter.com/djlazarus http://lazarusriseabove.podomatic.com/ ...
2021-10-093h 51HistoCast
HistoCastHistoCast 235 - Guerra entre Israel y Hizbollah, verano de 2006Esto es HistoCast. No es Esparta pero casi. Volvemos al barro del Libano, pero esta vez del verano de 2006, con @JavierJordanE (global-strategy.org) y le acompañan @DeividNagan y @goyix_salduero. Os recordamos que nos podéis seguir a través de nuestra cuenta de twitter @histocast y en facebook. Secciones Historia: - Guerra híbrida y conflicto en la zona gris ​- 11:55 - Situación previa a la guerra - 30:05 - 12 de julio de 2006 ​- 1:42:12 - Respuesta político-estratégica ​- 1:58:58 - Operaciones terrestres - 2:38:12 - Bibliografía - 3:40:28 Bibliografía: - Comisión Winograd - Lessons of the 2006 Israel-Hezbollah...
2021-10-043h 55TAKA E FALA Podcast
TAKA E FALA Podcast"Como praticar a Rítmica e o Swing" com Gabriel Grossi | TAKA E FALA Podcast #3Considerado um dos melhores Harmonicistas do mundo, Gabriel Grossi tem doze discos em seu nome, inúmeras gravações e shows em todos continentes, participações e parcerias com grandes nomes da música nacional e internacional como Hermeto Pascoal, Chico Buarque, Milton Nascimento, Jacob Collier, Snarky Puppy, Winton Marsalis, Djavan, Ivan Lins, Ed Motta, João Donato, Guinga, Lenine, Dominguinhos, Dave Mathews entre vários outros.
2021-01-161h 19Apollo 13 Minute Podcast
Apollo 13 Minute PodcastMinute 135: The EndJim Lovell is surrounded by the applauding Iwo Jima crew. TITLE: THE END MUSIC: “Apollo 13 End Credit,  Featuring Annie Lennox” TITLES: CAST Jim Lovell – TOM HANKS Fred Haise – BILL PAXTON Jack Swigert – KEVIN BACON Ken Mattingly – GARY SINISE Gene Kranz – ED HARRIS Marilyn Lovell – KATHLEEN QUINLAN Barbara Lovell – MARY KATE SCHELLHARDT Susan Lovell – EMILY ANN LLOYD Jeffrey Lovell – MIKO HUGHES Jay Lovell – MAX ELLIOTT SLADE Blanch Lovell – JEAN SPEEGLE HOWARD Mary Haise –...
2020-08-1400 minAll You Need Is Trance
All You Need Is TranceEpisode 14This Month The Voyage Into The Trance Is: 01. Weapon of Choice (Instrumental Mix) - Xavier Ivan 02. First Dream (Extended Mix) - Allen Belg 03. Icarus (Extended Mix) - C-Systems 04. Olivia (Extended Mix) - Starpicker 05. Ja Kasa - Sean Mathews 06. Nottingham - Jacob Ireng 07. Italia (Extended Mix) - Fabrice 08. Oh No (Original Mix) - Lee Osborne 09. World's Light (Extended Mix) - Jhonny Vergel 10. Hatseflats (Extended Mix) - Maarten De Jong & Allen Watts 11. Immensity - Solince 12. Join Me (Extended Mix) - Nikolauss 13. Poseidon (Extended Mix) - Last Soldier & Sundancer
2020-07-1400 minLazarus (Defcon)
Lazarus (Defcon)Lazarus - Rise Above 409 (27-12-2019)Find me at: https://lazarustrance.wordpress.com/about/ https://www.mixcloud.com/DJLazarus/ http://www.soundcloud.com/djlazarus https://hearthis.at/lazarus http://www.facebook.com/lazarusdj http://www.twitter.com/djlazarus http://lazarusriseabove.podomatic.com/ Theresa - Know That You Are Worth More Thomas Lemmer - And Suddenly You Were There [SINE] Depeche Mode - It's No Good (The Blockchain remix) [Deer Deer] Emran Badalov - Repentence (Basil O'Glue remix) [Sub.Mission] Depeche Mode - Personal Jesus (The Blockchain remix) [Deer Deer] Binary Finary - 1999 (Frank Sonic remix) Ametrine - Primordial Whisper [Synth Collective] Euphoric Nation - Edge Of...
2019-12-293h 50Aly & Fila pres. Future Sound Of Egypt Radio
Aly & Fila pres. Future Sound Of Egypt RadioFuture Sound of Egypt 562 with Aly & FilaTune into Aly & Fila Pres. Future Sound of Egypt Radio Episode 562 with new music from, Hazem Beltagui, Liam Wilson & The Technicians, Ahmed Romel, Corin Bayley, Ferry Tayle + many more! 01. Maydan - Paulo Coelho (Original Mix) [Asymmetric] 02. Spencer Brown - Does Anybody Really Know What Time Is? (Original Mix) [Mau5trap] 03. Juan Pablo Torrez - Bengal Walk (Extended Mix) [FSOE UV] 04. Hot Tuneik - Memories (Lanvary Remix) [Proton] 05. Andretta - Together Again (Extended Mix) [FSOE UV] 06. Hazem Beltagui - Made Of Light (In Memory Of Helena Copto) (Ampish remix) [FSOE UV] 07. Boxer - Verde (Original Mix) [Colorize] 08. Pretty Pink - Pure...
2018-08-231h 58