Shows
The Branding BoardroomE05 - Full Episode - Dr. Francesca Hansstein on Consumer BehaviorThis is the full Episode 5 of The Branding Boardroom. On this episode, Dr. Ivo Ganchev interviews Dr. Francesca Hansstein about a variety of topics, including her early career, the process of preparing and delivering market research reports, Chinese consumers as well as ongoing trends and challenges in brand development. Dr. Hansstein provides an insider's view into the industry of marketing and branding consultancy as well as plenty of practical advice for marketers in these fields. She continues by sharing her experience of working in China and her core views on Chinese consumer behavior. The conversation also includes an insightful...2024-03-011h 07
The Branding BoardroomE05 - Highlight Reel - Dr. Francesca Hansstein on Consumer BehaviorThese are highlights from Episode 5. On this episode, Dr. Ivo Ganchev interviews Dr. Francesca Hansstein about her professional journey and they discuss at length numerous trends and challenges of brand development in the foreseeable future. Dr. Hansstein talks about the rise of new technology, green branding and the need for building inter-generational links between CEOs and students. She analyzes the importance of adapting to ongoing trends constantly monitoring social media in order to respond adequately to critical developments. Finally, Dr. Hansstein also provides valuable advice to both marketers and CEOs. She suggests that the former can make themselves future-proof...2024-02-2506 min
The Branding BoardroomE04 - Full Episode - Prof. Oliver Errichiello on Brand Sociology in PracticeOn this episode, Dr. Ivo Ganchev interviews Prof. Oliver Errichiello at length about the links between his work in academia and industry and they discuss in depth the practical applications of Brand Sociology. The show includes stories about the strategy that successful global brands follow to craft a strong message and position themselves correctly on the market. Prof. Errichiello also explains why “classical” thinkers in sociology provide a warning to brands that they should avoid too much change too quickly. He dives into the differences between “European” and “North American” thought in marketing and delivers a key message for CEOs around the w...2023-08-151h 09
IR thinkerBelt and Road Initiative - Ivo Ganchev | 2023 Episode 24Join us in this comprehensive discussion with Dr. Ivo Ganchev as we delve deep into the intricacies of the Belt and Road Initiative (BRI). From understanding its primary objectives to addressing concerns surrounding debt diplomacy, Dr. Ganchev provides enlightening insights into BRI’s governance, funding, and its position on the global stage. Plus, we explore the relationship between BRI, BRICS, and the Shanghai Cooperation Organisation (SCO), and consider the implications of competitors like the EU’s Global Gateway. Dr. Ivo Ganchev is a London and Beijing-based consultant, executive, and expert in International Relations. With an illustrious academic journey spanning Newcastle Univ...2023-08-141h 20
The Branding BoardroomE04 - Highlight Reel - Prof. Oliver Errichiello on Brand Sociology in PracticeThese are highlights from Episode 4. On this episode, Dr. Ivo Ganchev interviews Prof. Oliver Errichiello at length about the links between his work in academia and industry and they discuss in depth the practical applications of Brand Sociology. The show includes stories about the strategy that successful global brands follow to craft a strong message and position themselves correctly on the market. Prof. Errichiello also explains why “classical” thinkers in sociology provide a warning to brands that they should avoid too much change too quickly. He dives into the differences between “European” and “North American” thought in marketing and delivers a k...2023-08-0713 min
The Branding BoardroomE03 - Full Episode - Dennis Yu on Humanity in BrandingOn this episode, Dr. Ivo Ganchev interviews Dennis Yu at length about stories from his career and the importance of humanity in branding. The show includes discussions on the value of using data and its limitations, social media ads and best practices for developing a strong personal brand. Dennis has worked at the highest level as an executive at Yahoo and American Airlines. He has managed marketing campaigns worth over 1 billion dollars and recently created the popular "Dollar a Day" marketing strategy. Dennis is currently the CTO of Blitzmetrics, a digital marketing company that partners with schools to train young...2023-07-0756 min
The Branding BoardroomE03 - Highlight Reel - Dennis Yu on Humanity in BrandingThese are highlights from Episode 3. On this episode, Dr. Ivo Ganchev interviews Dennis Yu at length about stories from his career and the importance of humanity in branding. The show includes discussions on the value of using data and its limitations, social media ads and best practices for developing a strong personal brand. Dennis has worked at the highest level as an executive at Yahoo and American Airlines. He has managed marketing campaigns worth over 1 billion dollars and recently created the popular "Dollar a Day" marketing strategy. Dennis is currently the CTO of Blitzmetrics, a digital marketing company that...2023-06-3012 min
The Branding BoardroomE02 – Full Episode - Sophie Bowman on Social Media Strategy to Convert Your FollowersOn this episode, Dr. Ivo Ganchev interviews Sophie Bowman at length about her career as a social media entrepreneur and brand consultant to global superstars. The show includes personal stories from Sophie’s career, tips for developing a strong social media strategy and valuable advice about working with influencers and turning your followers to customers. Sophie has worked at the highest level on projects such as album launches of multiple Grammy Award winners John Legend and Kanye West. She has also helped to coordinate the campaigns of leading fashion brands and of international events such as the 2012 London Olympic Games an...2023-06-0253 min
The Branding BoardroomE02 - Highight Reel - Sophie Bowman on Social Media Strategy to Convert Your FollowersThese are highlights from Episode 2. On this episode, Dr. Ivo Ganchev interviews Sophie Bowman at length about her career as a social media entrepreneur and brand consultant to global superstars. The show includes personal stories from Sophie’s career, tips for developing a strong social media strategy and valuable advice about working with influencers and turning your followers to customers. Sophie has worked at the highest level on projects such as album launches of multiple Grammy Award winners John Legend and Kanye West. She has also helped to coordinate the campaigns of leading fashion brands and of international events su...2023-05-2812 min
The Branding BoardroomE01 - Full Episode - Martin Roll on Branding in Asia and Lessons from Best Global PracticesOn this episode, Dr. Ivo Ganchev interviews Martin Roll at length about his career as a global business strategist, senior advisor and facilitator to Fortune 500 companies. The show includes personal stories from Martin's career, tips for developing a strong personal brand and an extensive discussion about the rise of Asian brands as well as the best global practices that they are successfully adopting. Martin has extensive experience working with Asian firms and family-owned businesses as well as family offices. He advises clients on strategy, transformation, leadership and family business topics. During his 25+ years of board & C-suite counselling career, Martin has...2023-05-201h 21
The Branding BoardroomE01 - Highight Reel - Martin Roll on Branding in Asia and Lessons from Best Global PracticesThese are highlights from Episode 1. On this episode, Dr. Ivo Ganchev interviews Martin Roll at length about his career as a global business strategist, senior advisor and facilitator to Fortune 500 companies. The show includes personal stories from Martin's career, tips for developing a strong personal brand and an extensive discussion about the rise of Asian brands as well as the best global practices that they are successfully adopting. Martin has extensive experience working with Asian firms and family-owned businesses as well as family offices. He advises clients on strategy, transformation, leadership and family business topics. During his 25+ years of...2023-05-1005 min