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Iyia Liu
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Keep The Change
She Paid Kylie Jenner $300k & Made $3.5mil In Her 20’s | What Happened Next? W Iyia Liu
We are about to find out because today on the podcast, we’ve got an incredible guest who turned a tiny idea into a huge business…all before turning 23!When Iyia Liu was 21, she bought something cool online called a waist trainer it's and thought, “Hey, if I like this, maybe other girls will too!” So she used her savings (just $6,000) to buy a few and sell them online. At first, she just hoped to sell ten a week. But her idea exploded.In just one year, Iyia sold over $3.5 million worth of waist tr...
2025-06-11
1h 11
Cheques and Balances
Midweek Short: Creating Iyia Liu's Financial Plan | Episode 301
We spotlight the best bits from our deep dive into Iyia Liu’s financial planning journey. From managing unpredictable income to navigating the challenges of self-employed lending, Iyia shares practical lessons on building wealth and working toward financial freedom.Key Topics Covered:Creating a financial plan as a self-employed business ownerManaging lumpy income and irregular cash flowChallenges of getting lending when self-employedSetting goals for financial freedomThe importance of wills and insuranceWatch the full episode hereNext Steps:Need expert guidance on building wealth and making smarter investment decisions? Lighthouse Financial Wea...
2025-04-01
13 min
Cheques and Balances
Creating Iyia Liu's Financial Plan ft. Iyia Liu | Episode 298
Iyia Liu has built and sold multiple successful businesses—now, she’s refining her personal financial plan. In this episode, we dive into her approach to managing income as an entrepreneur, her strategy for property investment, and how she’s setting herself up for long-term financial freedom. From navigating self-employed lending to building wealth beyond business, we break down the key steps in Iyia’s financial journey.Next Steps: Need expert guidance on building wealth and making smarter investment decisions? Lighthouse Financial Wealth provides tailored financial advice to help you secure your financial future—reach out today!
2025-03-25
36 min
THE MARTIN SHOW
39: Iyia Liu
In this episode we sit down with entrepreneur and business owner, Iyia Liu. We discuss how she went from university student to owning four 7 figure businesses and how you can do it too. We discuss:• What stops people most from starting an online business• What 'sales' means to her• Why marketing is more important than the product itself• A 3 easy step formula on how to build your first online businessIf you want to know how to make money online, then this epi...
2025-02-23
29 min
Boxers and Briefs
27. From side hustle to business empire: Growth and strategy with Iyia Liu
In this episode, we sit down with entrepreneur Iyia Liu to discuss her story from university student to multi-million dollar business owner and the strategies behind her rapid success. From taking calculated risks to securing partnerships with influencers like Kylie Jenner, Iyia has made her mark in the business world. At the age of 21, Iyia started her first business Waist Trainer with the goal to make an extra $300 a week to cover expenses, but instead sold over $4.5 million worth of product in the first 18 months. From there, Iyia only continued to grow launching multiple...
2024-08-15
19 min
Cheques and Balances
Side Hustle Or 9-5? Ft. Iyia Liu | Episode 176
We sit down with multi-million dollar business owner, Iyia Liu, to gain insights into the world of side hustles. From starting small to scaling up, Iyia's journey offers practical advice for anyone looking to pursue their entrepreneurial dreams. This episode is proudly sponsored by Partners Life. For more money tips follow us on: Facebook Instagram LinkedIn TikTok YouTube The content in this podcast is the opinion of the hosts. It should not be treated as financial advice. It is important to take into consideration your own personal situation and goals before making any financial decisions.
2024-06-16
12 min
Cheques and Balances
From University Student to 7-Figure Business Owner Ft. Iyia Liu | Episode 173
Discover how Iyia Liu turned from a university student to the owner of four seven-figure businesses as she shares her journey to success. This episode is proudly sponsored by Partners Life. For more money tips follow us on: Facebook Instagram LinkedIn TikTok YouTube The content in this podcast is the opinion of the hosts. It should not be treated as financial advice. It is important to take into consideration your own personal situation and goals before making any financial decisions.
2024-06-09
25 min
Emil Juresic Uncut
063 - Turning ideas into Millions | Iyia Liu
🚀 Dive into the entrepreneurial world with Iyia Liu and Sharndre Kushor as they highlight the rollercoaster of challenges and triumphs of running thriving businesses! 💡 Discover the secret sauce behind innovative business ideas. Iyia and Sharndre emphasise curiosity and the art of spotting opportunities. This segment is packed with inspiration for transforming simple thoughts into big ventures. 🤖 Explore how AI revolutionises business operations. They shed light on AI’s role in their businesses, illustrating its potential to fuel efficiency and innovation. 🍏 Apple Music: One Life Club 📸 Instagram: @onelifeclub_ 🎵 TikTok: @onelifeclub 🔗 LinkedIn: @o...
2024-03-15
26 min
Make It Happen
Strategic Advice for Small Businesses
In this podcast we will be discussing Strategic Advice for Small Businesses. Iyia Liu: https://www.instagram.com/iyialiu/ and Bri Barrett. Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Instagram: @explosivesocial Website: www.explosivesocial.com The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not...
2022-10-25
20 min
Inside Celebrity Treasure Island
Elimination interview with Iyia Liu
Iyia Liu was sent home after a thrilling elimination challenge against Karen. Who seemed to pick up on the answer quite quickly after Matt Chisholms hint...check out all the other gems of BTS knowledge from Celebrity Treasure Island!See omnystudio.com/listener for privacy information.
2022-09-23
11 min
Make It Happen
Growing and Running a Successful Business with Real Rad Food Owner, Hannah Mellsop
In this weeks ep we are joined by entrepreneur Hannah Mellsop, who started the hit plant-based treats and products business, Real Rad Food. Hannah shares great insights and advice for current business owners or those wanting to start their own business! Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Instagram: @explosivesocial Website: www.explosivesocial.com Guest Instagram: @hannahmellsop The information, opinions, and...
2022-05-24
25 min
Make It Happen
Chat All Things Graphic Design with Kristy Campbell, Founder of Pink Pony Creative
In this weeks episode we are joined by expert graphic designer, Kristy Campbell, owner of renowned design company, Pink Pony Creative. Kristy dives into all things graphic designer from gathering inspiration for beautiful designs to promoting those designs through social media. Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Instagram: @explosivesocial Website: www.explosivesocial.com Guest Instagram: @kristy.thepinkpony The information, opinions...
2022-05-24
20 min
Make It Happen
Guest Interview: Chat Event Marketing, Soul Bar and more with Olivia Carter
In this weeks ep we are joined by Olivia Carter, the lady that does it all at New Zealand’s most loved restaurant, Soul Bar & Bistro, to chat all things event management! She shares her experiences and tips & tricks of the industry. Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Guest: @livcarter_ Instagram: @explosivesocial Website: www.explosivesocial.com The information, opinions, and rec...
2022-05-06
26 min
Make It Happen
How to Stop Feeling Stuck in Life
In this podcast we will be discussing how you can stop feeling stuck in life. Iyia Liu: https://www.instagram.com/iyialiu/ Grace Masters Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Instagram: @explosivesocial Website: www.explosivesocial.com The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in...
2022-04-28
13 min
Make It Happen
6 Social Media Trends You Need to Know in 2022
In this podcast we will be discussing the 6 Social Media Tools You Need to Know in 2022. Iyia Liu: https://www.instagram.com/iyialiu/ Grace Masters Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Instagram: @explosivesocial Website: www.explosivesocial.com The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided i...
2022-04-28
14 min
Make It Happen
Guest Interview: All Things PR & TikTok with Caitlin Wiig
In this weeks ep we are joined by New Zealand's TikTok queen Caitlin Wiig to chat all things PR, marketing and TikTok. She shares her career journey in this space as well as her grow on the platform. Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Instagram: @explosivesocial Website: www.explosivesocial.com The information, opinions, and recommendations presented in this Podcast are for general inf...
2022-04-21
24 min
Insights into Success
Insights into a Young Serial Entrepreneur.
At the age of 21, she founded the shape-wear company Waist Trainer with $5,000 NZD in savings. In the first 18 months she sold over 100,000 units to over 90+ countries around the world, working with Kylie Jenner.In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year.In December 2017, Iyia founded and launched a woman's fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.A serial entrepreneur, Iyia Liu is today's guest.1:08 How did...
2022-03-02
34 min
Make It Happen
Paying a Kardashian 6 figures for a Sponsored Post - the Power of Influencer Marketing
In this podcast we will be discussing one of the most popular marketing trends every business owner should embrace: Influencer Marketing. Iyia Liu: https://www.instagram.com/iyialiu/ Bri Barrett: https://www.instagram.com/briahnabarrett/ Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Instagram: @explosivesocial Website: www.explosivesocial.com The information, opinions, and recommendations presented in this Podcast are for...
2022-02-03
27 min
Make It Happen
Intro: How I Started Multiple 7 Figure Businesses & How You Can Too
Welcome to Make it Happen, a podcast about all things business, money, marketing and life. My name is Iyia Liu and I am a 28 year old entrepreneur with 7 businesses and 1 TV series under my belt, some of those businesses have done really well and others have failed miserably so I'm here to share my learnings with you. In this episode I am joined by our Explosive Social Marketing Manager Briahna Barrett to have a conversation about my business journey and answer a few listener questions. Iyia Liu: https://www.instagram.com/iyialiu/ Bri B...
2022-01-26
20 min
Talk'n Shopify with Zyber - eCommerce
Recap: Season 2 Highlights
What do an influencer, a solo rower and an entrepreneur all have in common? Yes, they all have incredible personal stories, but they joined us to chat the eCommerce lingo on season 2! Simone Anderson, Shaun Quincey and Iyia Liu create an inspiring season 2 highlights episode where we cover navigating influencer marketing, building resilience and rapid brand growth. Influencer marketing is the most popular and effective trend, with the biggest ROI. This trend will keep growing in 2022 with 21% of marketers planning to leverage it for the first time, so we got Simone Anderson, one of the biggest names i...
2022-01-11
52 min
Talk'n Shopify with Zyber - eCommerce
How to Quickly Scale Businesses on Shopify with Iyia Liu
The ultimate Boss Babe, Entrepreneur, Mum to beautiful SUmmer and eCommerce Queen. Iyia Liu has founded 7 businesses all in her 27 years. Perhaps most known for her eye for brilliant brand growth and rapidly growing businesses on Shopify, Iyia has had an extremely successful career. She is the Founder of Tidal Hair, Good 4 Me, Luxe Fitness, Celebration Box, Explosive Social and Girls in Business. After founding, growing and selling businesses, Iyia continues to launch and build brand empires all from Auckland NZ. She also runs her own Social Media agency, and a girls only networking organisation...
2021-06-29
37 min
Kiwis in Business
Ep 18 - Building successful businesses with serial entrepreneur Iyia Liu
Iyia Liu needs no introduction to those in the e-commerce world! In this episode of Kiwis in Business, Iyia speaks to Kiwis in Business founder Linda Shackelford about her journey to become one of New Zealand’s most successful young female entrepreneurs. Iyia started her first business, Waist Trainer, at the age of 21, and within one year grew her business into a multi-million dollar global business, selling to over 90+ countries. Since then she’s gone on to found and sell a variety of other successful online businesses, including Celebration Box, Luxe Fitness, Good for Me and stars on TVNZ’s show...
2020-09-07
19 min
Happy Marks The Spot
Iyia Liu
Iyia Liu is a New Zealand based entrepreneur. At the age of 21, she founded the shape-wear company Waist Trainer, selling thousands of products per week to over 90+ countries around the world. In 2016, she launched supplement company Luxe Fitness, again growing it into a million dollar global business within the first few months. In 2017, she sold both Waist Trainer and Luxe Fitness to then start e-commerce fashion retailer Bambi Boutique, and in July 2018 founded e-commerce gift box company Celebration Box. Iyia is very passionate about helping others to achieve and succeed, and founded the Girls in Business Organisation...
2019-11-18
17 min
The Hustle podcast hosted by Natalie Williams Coach
Interview with the queen of e-commerce, Iyia Liu
E-commerce queen, Iyia Liu shares how she built and sold four e-commerce empires! (waistrainer, Luxe, Bambi Botique and Celebration Box). Iyia sold 3.5 million dollars worth of waist trainers in a year and worked with Kylie Jenner to promote the product. She has also launched 'Girls in Business' a network to inspire and empower business woman. You also may have seen her recently in the online TVNZ OnDemand series Boss Babes.
2019-10-14
24 min
Business Is Boring
Iyia Liu on predicting trends and how Kylie Jenner helped her business
Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and a transcribed excerpt. This week Simon is joined by Iyia Liu, a master of social media marketing. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-08-02
36 min