Look for any podcast host, guest or anyone
Showing episodes and shows of

J LaCour

Shows

Oil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastTransforming Oil and Gas Sales with ROI | Ep 73 In this episode, Mark LaCour, Matthew Bertram, and Stephanie Chavez discuss the significant changes in the oil and gas industry, particularly focusing on digital transformation and the evolving roles of sales and marketing. They emphasize the importance of understanding complex sales dynamics, leveraging data and analytics, and the necessity of tailored messaging to different stakeholders. Stephanie shares insights on innovative solutions for legacy equipment and showcases effective sales tools, including an ROI calculator. The conversation also touches on the importance of building relationships in a digital age and offers LinkedIn tips for effective networking. Episode Links
2025-09-2427 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastHarnessing AI for Sales Success | Ep 71 In this conversation, Mark LaCour and Matthew Bertram discuss the transformative role of AI in sales and marketing. They explore practical applications of AI, including account-based selling, cold calling, and sales coaching, emphasizing the importance of leveraging data and technology to improve efficiency and drive results. They mention the two-hour workshop they’re putting on for companies to learn how to use AI for sales success. The discussion highlights the need for sales professionals to adapt to new tools and strategies to stay competitive in the evolving landscape. Brought to you on OGGN, the largest and mos...
2025-07-0211 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastBuilding a Sales Team from Scratch (hint – start with marketing) | Ep 67 In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing to generate leads, the role of metrics in predicting sales success, and the evolving landscape of sales strategies in the modern business environment. The conversation highlights the need for a strong web presence and effective marketing strategies to support sales efforts, ultimately leading to a more efficient and successful sales team. In this conversation, Mark LaCour and Jordan Driskell discuss effective strategies for motivating small teams, especially in sales...
2025-05-2133 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastMastering Sales Strategies for Global Accounts | 067 In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the role of automation in capturing valuable sales insights and the significance of branding in today’s competitive landscape. The episode concludes with a real-world LinkedIn success story that highlights the power of genuine connections in business. Brought to you on OGGN, the...
2025-05-0732 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastBuilding a Winning Sales Team with guest Jason Jeray from Oracle | Ep 65 In this episode, Mark LaCour and co-host Matt are joined by Jason Jeray. They discuss the intricacies of building and managing a successful sales team, particularly in the context of enterprise sales at Oracle. They explore the importance of domain expertise, effective communication, and the alignment between sales and marketing. The conversation also touches on the evolving landscape of the oil and gas industry, the significance of training, and the necessity of building strong relationships with clients. Jason shares insights on managing sales teams, handling disagreements with marketing, and the value of in-person interactions in fostering trust. ...
2025-04-2328 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastDisconnected Marketing w/guest Casey Cheshire | Ep 64 In this conversation, Mark LaCour and Casey Cheshire discuss the concept of disconnected marketing and the importance of reconnecting with customers. They explore how marketing and sales can benefit from direct conversations with clients, the role of AI in marketing, and the significance of building relationships through podcasting and community engagement. They also delve into effective partnerships and the creation of mastermind groups to foster collaboration and learning among peers. The discussion emphasizes the need for a human touch in marketing efforts and actionable strategies for success. Episode Links https://www.linkedin.com/in/caseycheshire
2025-04-1631 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastMastering Sales Engagement Strategies | Ep 063 In this conversation, Mark LaCour and Matthew Bertram discuss the challenges and strategies of engaging prospects in sales. They reflect on the evolution of sales techniques from the 1990s to the present, emphasizing the importance of understanding prospects, utilizing technology, and building genuine relationships. The discussion also covers the significance of social media presence, the impact of AI on sales, and the necessity of adapting to new marketing strategies. They provide practical advice for sales professionals, including the importance of personalizing outreach and being transparent with prospects. Brought to you on OGGN, the largest and m...
2025-04-0934 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastHow Animation Technology is Changing Marketing and Sales | Ep 062 In this episode of the Sales and Marketing Podcast, Mark LaCour engages with Peter Baxter and Jonathan from VSCO, a visualization company specializing in creating unique visualizations for various industries. They discuss the evolution of animation technology, the importance of visual storytelling in marketing, and the concept of digital twins. The conversation highlights how combining engineering expertise with storytelling enhances the clarity and effectiveness of marketing efforts, especially for complex products. The episode also outlines the process VSCO follows to create impactful visual content for their clients. In this conversation, Peter Baxter and Jonathan discuss the intricacies of technical...
2025-03-1933 minBanking on Information
Banking on InformationEnhancing Workflows with AI: Insights from Russell LaCour, CTO of Odin AI [SPOTCAST]In this episode we speak with Russell LaCour, CTO at ODIN AI about his WHY, WHAT and HOW when it comes to applying agentic AI to the mundane part of our jobs to save time and money.Russell discusses the transformative power of large language models in automating business processes. He shares insights on how AI agents reduce costs, streamline workflows, and envision a future with AI personal assistants. Odin AI focuses on structuring fragmented data to enhance context-aware automation for enterprises.Key WordsAI automationLarge language models (LLMs)Odin AIRussell LaCourBusiness process optimizationAI...
2024-11-1807 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastLeadership and Sales Success w/Guest Will Barron | Ep 58 In this episode, Mark and Matt chat with Will Barron and discuss the simplification of sales processes and the importance of aligning sales and marketing efforts. They explore the concept of sales as a game, emphasizing the need for predictability and understanding the market. Will shares insights from his experience in medical device sales and the significance of selling solutions rather than just products. The conversation also highlights the necessity of qualified leads and the role of marketing in supporting sales efforts. The episode concludes with practical tips for leveraging LinkedIn effectively. Episode Links https...
2024-10-1825 minThe Mystery of History
The Mystery of HistoryEpisode 59—Poisonous Politics! (Part 2)As the well-known adage goes, those who don’t learn from history will repeat it!  I agree. And so, with the U.S. soon marching off to the polls, I thought this a good time to examine “Poisonous Politics” found in socialism, communism, and Marxism.  Join me, Linda Lacour Hobar (author of The Mystery of History), for a biblical and historical look at relevant issues facing Americans today. Covering Vladimir Lenin up to present time, this is Part 2 of 2 and suitable for mature students. (If you missed Part 1, you can access it here.)
2024-10-1133 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastOwn The Space w/Guest Ian Ord. Part 2 of 2 | Ep 57 In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity in marketing. The discussion highlights the challenges and opportunities that arise when marketing professionals embrace a more analytical mindset and work closely with sales and executive teams to drive business results. Episode Links https://www.linkedin.com/in/ian-ord-9019a43
2024-10-0326 minThe Mystery of History
The Mystery of HistoryEpisode 58—Poisonous Politics! (Part 1)As the well-known adage goes, those who don’t learn from history will repeat it!  I agree. And so, with the U.S. soon marching off to the polls, I thought this a good time to examine “Poisonous Politics” found in socialism, communism, and Marxism.  Join me, Linda Lacour Hobar (author of The Mystery of History), for a biblical and historical look at relevant issues facing Americans today. (This is Part 1 of 2 and suitable for mature students.)
2024-09-2826 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastThe Power of Influencer Marketing in the Oil and Gas Industry | Ep 55 In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and credibility of individuals who have a significant following and influence in a particular industry. They highlight the importance of finding the right influencers who align with your brand and target audience. The hosts emphasize that influencer marketing is not just for B2C companies, but also works effectively in the B2B space. They provide examples of how influencer marketing can be used to establish brand awareness, build trust...
2024-09-1132 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastThe New ABB w/Guest Anand Jha | Ep 54 This is not your grandfather’s ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value propositions, building new client relationships, expand market share, training and coaching of the sales team. And the importance of loss reviews!  https://www.linkedin.com/in/anandjha01 https://global.abb/group/en/technology/ventures https://global.abb/group/en Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN...
2024-08-2327 minThe Mystery of History
The Mystery of HistoryEpisode 56—Top Tips for Homeschooling (Part 2)You may be geared up and ready for the 2024-2025 school year (or not) but that doesn’t mean you’re entering an easy season! Join me, Linda Lacour Hobar, author and veteran homeschool mom, for “Top Tips for Homeschooling – Part 2” that may help with the little things or remind you of the significance of the big things. The tips offered in Part 1 (our last episode), were practical in nature; the tips in Part 2 are a bit more philosophical in nature. Please use what you can and skip over what you can’t—there are no hard fast rules to home educat...
2024-08-2120 minThe Mystery of History
The Mystery of HistoryEpisode 55—Top Tips for Homeschooling (Part 1)You may be geared up and ready for the 2024-2025 school year (or not) but that doesn’t mean you’re entering an easy season! Join me, Linda Lacour Hobar, author and veteran homeschool mom, for my “Top Tips for Homeschooling (Part 1)” that may help with the little things, like “what’s for lunch?”These tips are above all practical in nature, so use what you can and skip over what you can’t.  (There are no hard fast rules to home education! It’s unique for every family.) I’ll follow up next month with some additional tips in Part 2 that will b...
2024-08-1016 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastMarketing and Comms. The Importance of Collaboration w/Guest Kevin Condron | Ep 53 Mark and Matt are joined by Kevin Condron, Global Marketing Leader, Industrial & Distribution Sectors at IBM. Learn about the importance of marketing and comms working together to ensure collaboration, consistency, preparation, and being totally customer focused. Plus, learn how to make journalists happy to share your announcements and maybe the best LinkedIn tip ever!  https://www.linkedin.com/in/kevincondron1 https://www.ibm.com/industries/oil-gas Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here.Vis...
2024-08-0232 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastMore Than Just a Vendor – Be a Peer and Problem Solver | Ep 52 In this conversation, Mark and Matt discuss the importance of mindset in sales and marketing in the oil and gas industry. They emphasize the need for mental health and self-care, as well as the transfer of enthusiasm when selling. They also highlight the importance of seeing oneself as a peer and problem solver, rather than just a vendor. The conversation touches on the significance of having a sales process, controlling the process, and not being emotionally attached to deals or rejection. They also mention the value of creating high-value content on LinkedIn and avoiding external links in posts.
2024-07-2433 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastThe New Sales Debate: Audio-Only vs Video Podcasts w/Guest Rory Nolan | Ep 51 Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They also touch on the debate of audio-only versus video podcasts and the importance of personal branding in content creation. The conversation concludes with a discussion on the future of AI and its impact on content creation and ownership. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
2024-06-2629 minThe Mystery of History
The Mystery of HistoryEpisode 53—Salvaging Summer!Do you struggle with your summer to-do list? Do the weeks of summer slip away too fast? Are the kids restless while you’re overwhelmed? I understand. Summer can be fun and frustrating all at the same time. Join me (Linda Lacour Hobar, author of The Mystery of History) for “Salvaging Summer” — a podcast on how to carve out some productive days for Mom and memory-filled days for the kids. 
2024-06-2011 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastPush Pull Marketing for Sales w/guest Nick Loise | Ep 50 Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDR’s in 2024. Plus, Nick is going to come back and help Mark and Matt with their insiders’ group.  Nick Loise https://www.linkedin.com/in/nicholasloise https://salesperformanceteam.com Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here.Visi...
2024-06-1200 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastSelling From the Stage. How to be Seen as the Thought Leader part one | Ep 49 Mark and Matt discuss how not to be seen as a vendor but as a thought leader in your space, how to generate high-quality leads at scale, where you can grab a bite to eat and hear these two going into much further detail in person and find out if you can podcast in the dark or not. API Luncheon mentioned on May 14th: https://www.apihouston.org/event-details/live-podcast-selling-marketing-to-the-oil-gas-industry-in-2024-api-general-meeting-may-14-2024 Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for O...
2024-05-1525 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastThe Power of Hybrid Events, with guests Trae Stanley and Benjamin Jansen with Audion | Ep 48 Mark and Matt learn how Trey, Benjamin and their company Audion bring in people from all over the world remotely, deliver high-quality video and audio and produce events that are part in person and part remote. Learn the power and reach of these hybrid events, what it takes to do it right, how to reduce your marketing budget, and deliver your message to the audiences in an impactful way. Plus, Mark gets offered a sales job! https://audionllc.com https://www.linkedin.com/in/traestanley/ https://www.linkedin.com/in/jansenbenjamin/ ...
2024-05-0126 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastTransition: Dealing with Sales Changes w/guest Michel Prive | Ep 47 Mark and Matt have a great conversation with Michel Prive on why changes happen in the sales arena and what sales leaders need to do to reset their sales strategy, course correct their team\’s activity, and how to shift focus to the new status. All of which leads to new revenue and opportunities, if handled correctly. Plus, it looks like we have a new recording home at Buzz and Bites! https://www.linkedin.com/in/michel-priv%C3%A9/ Brought to you on OGGN, the largest and most listened-to podcast network for the oil and ene...
2024-04-1734 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastVirtual Showrooms with guests Ben and Jason from Quake Marketing Group | Ep 46 Matt and Mark have a fascinating discussion with Ben and Jason with Quake Marketing Group, about their virtual showrooms. This is not what you\’re thinking, but a very easy and dynamic way to show off your company\’s products or services anywhere, at any time in a 3-dimensional space, that is ridiculously easy to understand. Think of this as a digital twin for oil and gas sales and marketing teams. Quake https://quakemg.com Ben Seligson https://www.linkedin.com/in/ben-seligson/overlay/about-this-profile/ Jason Ruby http...
2024-04-1026 minThe Mystery of History
The Mystery of HistoryEpisode 52—What is The Mystery of History Online Academy!Let’s be honest; some of you need help with world history for students 13 years and up—especially if you’re counting credits for high school! Why? The reasons are varied, but some of you feel pressured to homeschool and ill-equipped for the job. Some of you are experienced homeschool teachers, but nervous about calculating high school credits. And some of you are interested in home education but lack the time to pour into it because of work, caretaking, and life’s other demands. We understand and offer The Mystery of History Online Academy in two formats to come alongsid...
2024-04-0919 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastAccount Based Marketing | Ep 45 Mark and Matt are back with Todd and Ian with Fifth Ring, and explore ABM. What most people get wrong, how to do it right, the tech stack, storytelling and how to personalize your approach. All to ensure that you get the perfect story in front of your perfect prospect to drive sales. Todd Gregoryhttps://www.linkedin.com/in/jtoddgregory/ Ian Ordhttps://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/ Fifth Ringhttps://www.fifthring.com/ Brought to you on OGGN, the largest and most listened-to p...
2024-04-0333 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastLack of Brand Awareness. What to Do About It | Ep 44 Mark and Matt discuss what it takes to maintain a strong presence in the minds of your target audience, building brand loyalty and influencing your buyers, how to measure brand awareness, engaging with online communities and the importance of consistent branding elements. Plus, find out if Mark is considered an influencer or not. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here.Visit the OGGN Merch store here.Curious about podcast advertising? Learn more here. Mark La...
2024-03-2723 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastOwning the Space with Guests from Fifth Ring | Ep 43 Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss the ways to ensure your brand can clearly communicate what differentiates you from your competitors, why the low-price leader does not like being the low-price leader, and the joys of loss reviews. Todd Gregoryhttps://www.linkedin.com/in/jtoddgregory/ Ian Ordhttps://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/ Fifth Ringhttps://www.fifthring.com/ Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy i...
2024-03-2029 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastShortening the Sales Cycle | Ep 42 Mark and Matt hang out at Buzz and Bites and discuss charging for scope creep, calendar technology, talking to the right person, how you should own and control the sales process, making it easy for your customer to buy, and how to be persistent without being aggravating. And they can’t help it, but they go off on a tangent at the end. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here.Visit the OGGN Merch store here.Curi...
2024-03-1331 minThe Mystery of History
The Mystery of HistoryEpisode 50—The “Buffet-Style” Approach to World HistoryAre you overwhelmed by curriculum choices? Do you get stressed over daily lesson plans? Do you worry when you don’t finish a program? We understand. We’ve all been boxed in and stressed out by curriculum that didn’t quite fit our lives.  Well, at The Mystery of History, we strive to offer freedom, flexibility, and fun in our curriculum—by allowing YOU to choose your “side dishes” to go with your main dish of world history.  For vision on how you can pick and choose what to add to history, join Linda Lacour Hobar, author of The Mystery of His...
2024-03-1209 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastThe Pendulum has Swung Back with Guest Fifth Ring | Ep 41 Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss how the views and perception around oil and gas is changing both in the EU and the US, the importance of staying true to who you are, and how unexpectedly the renewable industry needs help with their messaging. Plus, Matt tries really hard not to lose half our audience! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Todd Gregory: https://www.linkedin.com/in/jtoddgregory/ Ian Ord: https://www.l...
2024-03-0624 minThe Mystery of History
The Mystery of HistoryEpisode 49–When Should I use The Mystery of History?When is the best time to use The Mystery of History? We think any time is a good time to study history, but there are some variables and best practices you may want to consider. Join the author of The Mystery of History, Linda Lacour Hobar, for a casual conversation on how, when, and why you can teach world history with the whole family.For a pre-recorded video on the topic of Scope and Sequence, and printable PDF, visit: https://themysteryofhistory.com/how-to-use-the-mystery-of-history/ 
2024-02-2522 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastTrade Show Demos. How to Do It Right! | Ep 40 Best practices on running demos at your trade show booth. What to do, what not to do and how to follow up. Plus, how to attract engineers to your booth AND we are now looking for a new sponsor for this podcast! Recorded live at: https://napeexpo.com/summit Thank You to https://www.tgs.com/ or sponsoring our podcast pavilion! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here.Visit the OGGN Merch store here...
2024-02-2129 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastHitting the Ground Running for 2024 | Ep 39 A bunch of actionable tips and techniques to make sure you achieve your goals in sales and marketing for 2024. Plus learn who Marks dream client is, which OGGN podcast is selling the most merch and how to make sure your competitors are not really competitors. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here.Visit the OGGN Merch store here.Curious about podcast advertising? Learn more here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | ...
2024-02-0726 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastStory Telling | Ep 38 Learn the power of storytelling for both sales and marketing, the difference between storytelling and content marketing, the hero’s journey and why Mark waters up sometimes when watching TV. Matt’s books mentioned: https://www.amazon.com/stores/Matt-Bertram/author/B07FCQXDC7 Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here.Visit the OGGN Merch store here.Curious about podcast advertising? Learn more here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTo...
2024-02-0233 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastYou Have the Meeting, So Now What? With Guest Warren Spiwak | Ep 37 Mark and Matt are joined by Warren, host of the Oil and Gas Pitch Podcast and they discuss what to do (and what not to do) when you secure that first important prospect meeting. Plus learn what Gelotophobia is and how to get a free coaching session. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTokEWR Digital | LinkedIn Enjoying the show? Leave us a review here!
2024-01-0352 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastThe OGGN Holiday Special | Ep 36 Warm thoughts and good cheer from your favorite bunch of oil and energy podcast hosts. *** Watch the VIDEO here *** Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTokEWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN …PodcastsLinkedIn GroupLinkedIn Company PageGet notified about industry events
2023-12-2606 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastUsing Data for Sales Teams Success | Ep 35 Mark and Matt are joined by Sarah Downs from Doqaru and discuss improving sales processes, how to recruit salespeople effectively and using data and insight to close more sales. Plus, why was Mark on the big screen in Aberdeen during the beginning of Covid pandemic. https://www.linkedin.com/in/sarahdowns-doqaru/ Wondering what will happen next year? Check out our 2024 Oil and Gas Predictions. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark La...
2023-12-2029 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastLessons learned from Victoria’s Secret Mark and Matt are joined by Bella from Midnight Marketing and discuss the connection between DE&I and Victoria’s Secret losing its core buyers, how that relates to the Oil and Gas industry and why Bella brought an alien on a plane. Bella Kelada-Khalil on LinkedIn Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTokEWR Digital | LinkedIn Enjoying the show? Leave us a review ...
2023-12-1300 minThe Mystery of History
The Mystery of HistoryEpisode 43—Benefits of Hosting a Medieval Tournament and Feast with Shelley NoonanInterested in hosting a Medieval feast, but don’t know how?  Join Linda Lacour Hobar and her guest Shelley Noonan (author of Legends of King Arthur and His Court) for the benefits of hosting a medieval feast or tournament, tips for planning, and inspiring resources on chivalry. It is Linda’s opinion that the month of February is perfect for a large-scale project, like a Medieval Feast, so tune in now and prepare early! Legends of King Arthur and His Court (comes with a free Bible Study!) “Lessons of King Arthur and His Court” Study Guide King Arthur Bundle (the b...
2023-11-3028 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastA Triple Win with Guest Cohen McHale-Fleming | Ep 33 Mark and Matt fight some bandwidth issues, but the conversation with Cohen is pure gold around using marketing’s triple win to benefit yourself, your clients, and another company who shares your same audience. Cohen’s LinkedInhttps://www.linkedin.com/in/cohen-mchale-fleming/ This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTokEWR Digital | LinkedIn Enjoy...
2023-11-2926 minThe Mystery of History
The Mystery of HistoryEpisode 42—What Teens and 'Tweens Should Know About the HolocaustSince our headlines are swirling with "anti-semitism," it's important we remember the Holocaust! The history of the Holocaust is difficult to learn, difficult to grasp, and difficult to teach. But—to prevent it from happening again—it is history that demands our examination! Join Linda Lacour Hobar for a pensive look at the Holocaust and what teens and ‘tweens should know about it. This workshop will touch on Hitler’s ideology and the repercussions of it, as well as the bravery of those who stood against it. Let us learn what NOT to repeat in history! (This workshop may not be appro...
2023-11-1653 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastEmail Automation. Not Just for Marketers. | Ep 032 Matt and Mark discuss email automation and how it can help generate sales, best practices, common tools and most importantly, what not to do! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTokEWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN …PodcastsLinkedIn GroupLinkedIn Company PageGet notified about industry events
2023-11-1526 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastCompetitive research | Ep 31Matt teaches Mark how to do research on your competitors – their pricing, tactics and customers. Plus, Mark drops a gold mine of a tip on what you should do when you lose an RFP. This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying...
2023-11-0800 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastIs Cold Calling Dead and if Not, How Do You Go About It Effectively? With Guest Michael Pedone | Ep 30Mark and Matt learn a ton about cold calling to generate business, from the master himself Michael Pedone. Learn the process, tactics, and metrics that work in today’s social selling world. Plus, what to look for when hiring inside salespeople. Guest Michael Pedone Founder/CEO Online Sales Training Programs https://www.linkedin.com/in/michaelpedone/ This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil...
2023-10-2500 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastKeyword Research and How to Rank in Google | Ep 29Mark and Matt discuss driving sales by ranking organically for searches in Google, websites, long tail key phrases and how you can take business away from your competitors! This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on OGGN, the largest and most listened-to podcas...
2023-10-1800 minThe Mystery of History
The Mystery of HistoryEpisode 37—A Crash Course from Creation to ChristPlanning to teach ancient history? Need help integrating the Bible? Listen to Linda Lacour Hobar, author of The Mystery of History, as she takes you from Creation to the birth of Christ in a 30-minute podcast placing Biblical and secular history onto one amazing timeline. Like pieces of a mosaic, listen to how the Ice Age, King Tut, Buddha, Cleopatra, and more come together in one picture to reveal the beautiful story of redemption found in Jesus Christ.  Though designed to “teach the teachers,” students of all ages are welcome!  
2023-10-0436 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastLocal Sales and Marketing, Plus Saving Marriages | Ep 27Mark and Matt discuss how to promote your local brick-and-mortar business, what you can do to generate more sales and how to use marketing to drive people into your store. Plus, for the first time ever we saved a marriage while eating barbecue. Restaurant mentioned: Roegels Barbecue Katy Fwy https://katyfreeway.roegelsbarbe cue.com This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR...
2023-09-2700 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastCRM. The Good, the Bad and the Ugly | Ep 26Mark and Matt expose the truth about CRM systems and how most are not valuable to the frontline sales people. They also discuss best practices, processes and techniques to make your CRM your second-best friend. This episode is made possible by RigER Get the inside scoop on your favorite podcasters, behind the scenes, industry insights and discounts – sign up for our Sunday Update here. Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Le...
2023-09-2000 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastSales compensation plans, not just for sales people | Ep 25Join Mark and Matt as they learn from Greg Crabtree the proper way to set up sales compensation plans, that revenue is not important, but margins are and what happens to sales people when their bellies are full.  This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on O...
2023-09-0600 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastAccount Based Selling: A deep dive into strategies and success stories | Ep 24Mark and Matt discuss what account based selling (ABS) is, and what are the benefits? Plus, how to properly implement this technique and why Matt is sad that he no longer will get free gadgets. This episode is made possible by RigER Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on the OGGN, the largest and most listened-to podcast network for the oil and energy industry. More from OGGN … Po...
2023-08-3000 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastBecoming a Thought Leader | Ep 23Mark and Matt discuss the benefits of becoming a thought leader, how to get there, and giving away valuable stuff for free. This episode is made possible by RigER Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry. ...
2023-08-2200 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastHow to Sell Engineered Products | Ep 22Mark and Matt talk with Chris Kapp and discuss how selling engineered products to the Oil and Gas industry is different than other B2B sales, the relationship between the sales process and business strategy, and how you’re probably wasting both your time and money by hiring an external consultant. With a special guest for the product review. Chris’s book “How to Sell Engineered Products“ Product Review: GagaKing Portable Charger for Apple Watch This episode is made possible by RigER Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | In...
2023-08-1700 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastVirtual Assistants, Best Practices for Success – Ep 21Mark and Matt talk through the process of finding, hiring and training a virtual assistant, to free up your time to do more impactful work. Learn what you should be paying and how to keep from being ripped off. Plus coming soon, a product review for those that have an Apple Watch. Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER E...
2023-08-0900 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastCoaching or managing your sales and marketing team? One is much better than the other! – Ep 20Mark and Matt interview Bill Morrison, one of the best sales coaches in the world according to Mark. But they do get a little sidetracked with personas, the definition of marketing in 2023 and driving revenue.  Get in touch with Bill  https://www.linkedin.com/in/william-morrisonswitzerland/  https://www.emea.sandler.com/requestinfo  Link to free ebook “Coaching: A sales leader’s guide”  WP Sales Coaching for Managers Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Inst...
2023-08-0100 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastWorking from Home, The Ninja Edition – Ep 19Mark and Matt talk through what it takes to level up your work from home game. Plus, a surprising but extremely good product review.  Product Review  Auxiwa Clip on Selfie Ring Light [Rechargeable Battery] with 36 LED for Smart Phone Camera Round Shape, White  Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a re...
2023-07-2500 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastHow to be an Effective One Person Marketing Team – Ep 18While Matt is on vacation, Mark and Jordan talk through the steps necessary to make you a successful one-person marketing team. Plus, a team Apple endorsement and Jordan’s chatGPT blunder. Jordan Yates Her OGGN podcast Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you...
2023-07-1900 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastDeveloping a Shared Vision for Your Sales and Marketing Team – Ep 17 Mark and Matt discuss how to develop and implement a shared vision to bring your marketing and sales teams together. Plus learn how Mark learned to sandbag deals after being placed on a PIP. Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and G...
2023-06-2700 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastA Day in the CRO Life and Matt’s Grumbling Pays Off – Ep 16This week Mark and Matt interview Jeremiah Woodford, the CRO of IFS and discuss strategy, managing a sales team, working with marketing and one good piece of advice. Plus, Matt gets his own ring presenter. Jeremiah Woodford https://www.linkedin.com/in/jeremiahwoodford/ IFS https://www.ifs.com/ Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made p...
2023-06-2000 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastHow to Sell and Win Against Bigger Competitors – Ep 15This week Mark and Matt explain how to compete and win against  with much bigger competitors, and how MMA strategy plays a crucial role in scoring those big contracts. Product Reviewed AMERTEER Bluetooth Wireless Presenter, Presentation Clicker, Finger Ring Remote, Rechargeable https://a.co/d/6sSo4BJ Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER...
2023-06-0600 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastThe Sales Funnel and How it Relates to Marketing Strategy – Ep 14Learn what a sales funnel is, how and where marketing can help you move from prospect to customer, and get a few thousand dollars’ worth of free consulting from Mark and Matt. Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the...
2023-05-3000 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastThe Fundamentals. How to Add New Logo’s and Customers – Ep 13In this episode, Mark and Matt talk through everything from dream clients to how to prospect when wanting to add new logos and customers to your book of business. Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the largest and m...
2023-05-2300 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastLive from OTC – Conferences and Business Development – Ep 12This week Mark chats with Michael and Nikolai about their conference strategy, tips on being a professional salesperson and they somehow turn Rigers Marketing Director, Dasha into a drinking game. Guests Michael Maltsev, MBA CEO at RigER Nikolai Korniyuk, MPA Chief Business Development Officer at RigER Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible b...
2023-05-0900 minOil and Gas Sales and Marketing Podcast
Oil and Gas Sales and Marketing PodcastStrategies for Lead Generation – Ep 10Mark and Matt talk about how to generate leads for sales including trading leads at conferences, utilizing the speaking circuit and how to cold call (but not on the telephone). OGGN Industry Mixer Thur April 27: eventbrite.com Video of Matt on API Livestream:  YouTube.com Connect with us on LinkedIn or your social channel of choice: Mark LaCour Matt Bertram  OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR di...
2023-04-2500 minThe Mystery of History
The Mystery of HistoryEpisode 34—Teaching The Mystery of History in a Co-op or ClassroomHave you been tasked with teaching The Mystery of History in a co-op or classroom, but don’t know how? Are you interested in using the series with a small group, but don’t know where to start? Are you the admin for a private school needing information for a bulk rate? If you answered yes to any of these questions, you may want to join Linda Lacour Hobar, author of The Mystery of History, for the philosophy, materials, and how-tos when teaching The Mystery of History in a group.  For group rates and licens...
2023-04-2122 min