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JASMINE BRAND

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Published and Paid®: The Podcast
Published and Paid®: The PodcastEpisode 67: From Layoff to Leadership: How Dr. Rhonda Anderson Built a Six-Figure Thought Leadership BrandEpisode Summary In this powerful and practical conversation, Jasmine Womack sits down with Dr. Rhonda Anderson—Talent Development Strategist, Executive Coach, Corporate Trainer, and Author of The Influential Leader Blueprint. After a sudden layoff, Dr. Anderson faced a pivotal decision: return to the job hunt or bet on herself. She chose the latter, and within a year, wrote a transformational leadership book, built a strong B2B brand, secured speaking engagements, and landed multiple 5-figure and 6-figure corporate contracts. This episode walks listeners through her journey from fear to full-time entrepreneurship, the mindset sh...
2025-11-1942 minMake Good Fashion: A Fashion Business Podcast
Make Good Fashion: A Fashion Business PodcastFrom Pain Point to Powerhouse: How Calla Shoes Became a Global BrandGet Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/callaIn this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for bu...
2025-05-161h 16237 NPLH: No Place Like Home
237 NPLH: No Place Like HomeThe Jasmine Brand | 237NPLH | No Place Like Home | Episode: 112 Welcome to another episode of 237NPLH: Catch Me On The Stoop,  🎙️ You Are the Brand — and this week, that name is Jasmine Brand. She’s the founder, creator, and co-owner of The Jasmine Brand, a powerhouse entertainment platform dishing the latest in pop culture and celebrity news. But Jasmine’s brand doesn’t stop there — she’s also a real estate investor and, most importantly, a dedicated mom. ⸻ Social Media Captions: Instagram / Facebook: Your name is your brand —...
2025-05-0822 minMarketing: Global Edition
Marketing: Global EditionThe Brand That Lost $600billion In A DayThis week Piers and Jasmine are talking about the most valuable brand that most people have never heard of… until now. Tech giant Nvidia made headlines this week losing 17% of its market value in a day. But although it is one of the 6 most valuable companies on earth, most people would think of Microsoft or Apple before they would think of Nvidia and it has yet to become the household name that is Google or McDonald’s. Jasmine and Piers pitch their ideas for what the Nvidia brand should do now. 
2025-01-3122 minBeyond the Tanroom
Beyond the TanroomHow I got my brand onto retail shelves nationwideIn this episode of Beyond the Tan Room, Jasmine shares her journey as a mobile tanner turned educator and brand founder. She discusses the exciting launch of Bella Bronze Tan in Direct Chemist Outlets, the challenges and triumphs of branding and rebranding, and the persistence required to secure retail opportunities. Jasmine also reflects on her successful pitch to Direct Chemist Outlets and the planning involved in ensuring the brand's success. The episode highlights the importance of accessibility for customers and the passion behind creating quality products for all skin types.
2024-10-1140 minBrand Your Way to A Million
Brand Your Way to A MillionEP 122 - When Is It Time To Create Multiple Instagram Accounts For Your Brand?It's Highflier Powerhouse's brand birthday! So in honor of this milestone, I'm digging into my decision to create a separate Instagram account to explore more of my personal brand. We'll be digging into questions like "when is it time to create multiple Instagram accounts for your business? Why should you do it? Why shouldn't you do it?"    In order to understand the framework behind my decision, go listen to episode 110 where I go into the specifics of the Personal Brand Pyramid. At the end of the day, the decision to have multiple accounts is personal to...
2024-08-0133 minBrand Your Way to A Million
Brand Your Way to A MillionEP 115 - The Stages of Brand Awareness: Breaking Out of the Income PlateauIf your income was steadily growing for a while only to come to a mysterious halt, it might be time to check on your brand awareness. The plateau is actually not as mysterious as it might seem! When you understand the different stages of brand awareness, it's so much easier to break to the next level.    Brand awareness is one of the most underutilized areas of branding. So many people will get a nice, shiny new brand and think that's that. The thing is, new branding will only get you so far if you're not co...
2024-06-1323 minBrand Your Way to A Million
Brand Your Way to A MillionEP 112 - This Hack Will Make Brand Decisions 10X Easier: How to Model Your Brand Off a CHARACTERHow do you make brand decisions before you get any feedback from your audience? We can't for everyone else to tell us who we are. And yet, I see a lot of business owners doing this. They'll try to be for everyone because they want to cast a wide net. They feel like committing to a certain vibe will isolate potential clients.  The result? Super vanilla branding with no perspective at all. But how do you know what to commit yourself to? One day, you might feel called to the light, airy, beachy vibe and the n...
2024-05-2317 minPublished and Paid®: The Podcast
Published and Paid®: The PodcastEpisode 9: How Therapists Can Leverage Their Book to Secure Coaching Clients and Expand Their Brand (with Cameisha Brewer, LPC)Ep 9: How Therapists Can Leverage Their Book to Secure Coaching Clients and Expand Their Brand (with Cameisha Brewer, LPC) In this enlightening episode of the "Published and Paid Podcast," join us as Cameisha Brewer, a licensed professional counselor, successful entrepreneur, and client in the Published and Paid Academy, shares her journey as a therapist and author who created a thriving private counseling practice. Cameisha reveals how she wrote her book and leveraged it to attract high level clients to her coaching pr ogram to help them build their private practice. Tune in to...
2024-05-0834 minBeyond the Tanroom
Beyond the TanroomLET'S CHAT ABOUT THE BRANDSummary In this episode, Jasmine discusses her brand and product lineup. She shares the background of her brand, which is nearly 10 years old, and talks about the development process. Jasmine explains the different products in her range, including the Violet Solution, Mocha Solution, gradual tan, and instant tan. She also discusses the importance of moisturising and the benefits of using the face mist. Jasmine mentions that she is working on new products and invites listeners to reach out for more information or to become a stockist of her brand. ...
2024-05-0835 minBrand Your Way to A Million
Brand Your Way to A MillionEP 108 - Why You Don't Want to Get Comfortable with Your Brand Marketing This conversation explores the concept of getting too comfortable in your brand and the consequences it can have on your business. The host discusses the importance of continuous innovation, creativity, and brand work to stay relevant and attract demand. They highlight the mistake of assuming that demand will always be there and the need to capitalize on it when it comes. The conversation also touches on the dangers of copying others and the importance of being a trendsetter rather than following trends.     Takeaways Continuous innovation and creativity are essential to stay relevant in your industry. Don't assume that demand will al...
2024-04-2524 minBrand Your Way to A Million
Brand Your Way to A MillionEP 107 - Keeping Your Brand Creatively Fresh As You Grow  In this episode, Jasmine discusses the importance of keeping your brand creatively fresh as you grow. Many people mistakenly believe that branding is a one-time task, but it is an ongoing process that requires continuous creativity. The host emphasizes the need to think creatively about your brand, business, offers, and how you can continue to provide solutions to your clients. They also discuss the importance of maintaining brand loyalty and being the go-to solution for your clients as their businesses evolve. The host provides examples and tips for staying creatively fresh, including treating your brand as a journey, seeking inspiration o...
2024-04-1826 minBrand Your Way to A Million
Brand Your Way to A MillionEP 104 - Everything You Need to Know to Brand Yourself Like An Expert In this episode, the host shares her journey of building her brand and positioning herself as an expert. She emphasizes the importance of brand positioning and reputation in attracting high ticket clients. The host discusses the process of hyping oneself and filling industry gaps to establish expertise. She also highlights the evolution of brand archetype and positioning over time. The episode concludes with the importance of continuing to position oneself as an expert and building a standout brand to sign high ticket clients consistently.   Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand R...
2024-04-0835 minBrand Your Way to A Million
Brand Your Way to A MillionEP 103 - What It Takes to Convert with Your Brand in 2024In this episode, the host discusses the importance of converting your brand in 2024. The conversation focuses on prioritizing cold lead conversions and conducting a brand audit to attract the right cold leads. The host emphasizes the need for clear offer information and the basics of effective branding. They also highlight the significance of visuals and brand assets in positioning your brand as high ticket. The conversation explores the evolving trends in branding and the need for customization. The host emphasizes the role of branding in charging high ticket prices and converting leads. They discuss the importance of brand depth and...
2024-04-0426 minBrand Your Way to A Million
Brand Your Way to A MillionEP 98 - High-Ticket Brand: The Website You Need to Convert High-Ticket BuyersIn this episode, Jasmine discusses the importance of having a strategic website that can attract and convert cold leads, particularly high ticket buyers. She emphasizes the need for a website that goes beyond aesthetics and focuses on functionality and positioning. Jasmine highlights the mistakes people make when DIYing their websites and the benefits of using website templates designed for cold lead conversion. She explains the importance of clear messaging and creating a binge-worthy website experience. Jasmine also discusses the optimization of sales pages for cold leads and the role of brand work in attracting clients. Takeaways A strategic website is...
2024-03-1816 minBrand Your Way to A Million
Brand Your Way to A MillionEP 97 - High-Ticket Brand: The Photoshoot You Need to Convert High-Ticket Buyers In this episode of Becoming the Brand Podcast, Jasmine discusses the importance of photo shoots in building a brand. She highlights how the industry has evolved, making photo shoots more accessible to all businesses. Jasmine emphasizes the need for photo shoots to be creative and not basic, as they play a crucial role in attracting and converting high ticket clients. She provides insights on planning photo shoots on a budget and finding the right photographer. Jasmine also emphasizes the importance of brand aesthetics and the impact of photos on first impressions. She shares tips on balancing creativity and usability in...
2024-03-1419 minBrand Your Way to A Million
Brand Your Way to A MillionEP 96 - High-Ticket Brand: The Offers You Need to Convert High-Ticket Buyers In this episode, Jasmine discusses the importance of structuring offers to sign high-ticket clients consistently and branding offers competitively. She shares her offer journey, starting with a website-only package and evolving to the rebrand experience. Jasmine also introduces the direction day offer and design on demand retainer. She explains the creation of Brand Revenue Lab to address the gap in understanding branding and offers. Jasmine emphasizes the need for innovation, customization, and a branded client experience in successful offers.   Takeaways Create offers that solve a specific problem and are positioned competitively in the market. Evolve and refine your offers based o...
2024-03-1137 minBrand Your Way to A Million
Brand Your Way to A MillionEP 95 - What You Need to Build A Six Figure Brand As A Coach or Service Provider In this episode, Jasmine discusses the importance of building a brand foundation and understanding your brand archetype in order to build a successful six-figure brand as a service-based business owner. She emphasizes the difference between growing a business and growing a brand, and how a strong brand foundation can set you up for long-term success. Jasmine introduces the concept of brand archetypes and explains how they can help you position yourself as an expert and attract clients consistently. She also highlights the importance of leveraging your archetype to make a big impact and sign high-paying clients.     Takeaways Building a brand fo...
2024-03-0721 minBrand Your Way to A Million
Brand Your Way to A MillionEP 93 - Powerhouse Profile: Building and Mastering Your Personal Brand with Confidence on LinkedIn with Simi Awokoya In this episode, Simi Awokoya, a career and Personal Brand Coach for Women of color in corporate and entrepreneurship. She shares her expertise on leveraging LinkedIn to attract high-ticket clients. She emphasizes the importance of branding your LinkedIn profile and discusses the differences between LinkedIn and Instagram, highlighting the professional and thought leadership aspects of LinkedIn. She explains how to create content that resonates with your target audience and shares her own journey of growth and progress on the platform using the help of Brand Revenue Lab. Additionally, Simi discusses the use of brand archetypes that she's learned inside the p...
2024-02-2936 minBrand Your Way to A Million
Brand Your Way to A MillionEP 91 - Beyond Aesthetics: How to Ensure Functionality and Conversion in Brand, Social and Website DesignIn this episode, Jasmine discusses the importance of balancing aesthetics and functionality in website design. She emphasizes that while aesthetics are important for attracting and engaging visitors, functionality is crucial for a seamless user experience and conversion. Jasmine highlights the need for clear messaging, user-friendly navigation, and responsive design. She also explains the concept of visual hierarchy and the importance of optimizing forms and links. Ultimately, Jasmine emphasizes the importance of finding the perfect balance between aesthetics and functionality to create a well-designed and effective website.   Takeaways Aesthetics and functionality are both important in w...
2024-02-2221 minBrand Your Way to A Million
Brand Your Way to A MillionEP 90 - Creating Visual Consistency: Incorporating Your Brand Aesthetic Across Photoshoots As A Coach or Service ProviderIn this episode, Jasmine discusses the importance of maintaining visual consistency in brand aesthetics through photo shoots. She emphasizes the need for clarity on brand identity and creative direction to avoid repetition and boredom. Jasmine highlights the value of custom rebranding and the need for ongoing creative investments. She explains the process of creating unique and timeless visuals that can grow with the brand. Jasmine also shares insights on creating profitable brand images and the importance of usability and adaptability. She provides tips on balancing creativity and consistency in photo shoots and the challenges that can arise. Jasmine emphasizes...
2024-02-1932 minMake Good Fashion: A Fashion Business Podcast
Make Good Fashion: A Fashion Business PodcastThe Cost of Starting a Fashion Brand and Where to Find FundingEnroll in the Make Good Fashion Academy before doors close!------> https://makegoodfashion.com/academyMake Good Fashion Budget Template: https://www.makegoodfashion.com/shopFREE Fashion Startup Checklist: https://www.makegoodfashion.com/fashionstartupLivePlan (business plan): https://pas.go2cloud.org/aff_c?offer_id=2&aff_id=9442In this episode, we tackle a common question: How much money do you need to start a fashion brand? Jasmine debunks the myth of needing a large sum upfront and emphasizes the importance of starting small and growing organically. From manufacturing and...
2024-02-1623 minBrand Your Way to A Million
Brand Your Way to A MillionEP 88 - Elevating Your Online Brand Beyond Logos As A Coach or Service ProviderIn this episode, Jasmine discusses the importance of elevating your online brand beyond just logos as a coach or service provider. She emphasizes the need to focus on brand essence, which includes values, brand personality, emotional connection, brand promise, unique value proposition, and storytelling narrative. Jasmine explains how brand essence helps differentiate your brand, build authenticity, and maintain adaptability. She also highlights the significance of creating a calculated connection with your audience and tailoring your messaging to meet their needs. Additionally, Jasmine discusses the role of visual branding, building a personal brand, and taking a client-centered approach to elevate...
2024-02-1231 minBrand Your Way to A Million
Brand Your Way to A MillionEP 86 - Visual Storytelling and Selling: How You Can Make Your Brand Stand Out and Convert with Signature Visuals In this episode, Jasmine discusses the power of visual storytelling in branding and sales. She explains that visual storytelling goes beyond just pretty pictures and is a strategic way to communicate with your audience. Visuals can capture attention, leave a lasting impression, and connect emotionally with your audience. Jasmine uses Apple as an example of a brand that effectively uses visuals to convey its values and create brand loyalty. She also provides tips for creating signature visuals, maintaining consistency, and utilizing visual platforms. Finally, she explores the sales impact of visual storytelling and the importance of clear messaging and v...
2024-02-0536 minGirl Go Global
Girl Go Global#56: Black & Brown Girl Beauty Brand Eighth+Kin with Kimberly SmithA black or brown girl’s dream—Eighth+Kin, a beauty brand retailer for all your skincare, haircare, and makeup needs. Join Dr. Jasmine and Kimberly Smith for a little girl chat about launching an independent beauty retail store in Washington, DC with products specifically for black and brown consumers. Support the Girl Go Global Podcast, we want to continue offering you value: https://bit.ly/GirlGoGlobalDonations.Episode Quotes: “My grandmother was my inspiration for jumping into the beauty industry.”“Eighth+Kin is about kinship and honor.”“Yes, I am an attorney, but I’ve always prayed a...
2024-01-2637 minBrand Your Way to A Million
Brand Your Way to A MillionEP 85 - Avoid Tacky Creative Decisions in Your Brand  In this episode, Jasmine discusses what tacky is and how to make sure your brand is not showing up as tacky.   Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer       Looking to make $100K with your next rebrand? Learn how this is possible with this...
2024-01-2531 minBrand Your Way to A Million
Brand Your Way to A MillionEP 84 - How I Come Up with Creative Ideas for My Clients and My Brand  In this episode, Jasmine discusses how she comes up with creative ideas for her clients that does not just follow the trends, but actually aligns with you. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer   Looking to make $100K with your next rebrand? Le...
2024-01-1832 minBrand Your Way to A Million
Brand Your Way to A MillionEP 83 - How to Plan The Right Photoshoot for Your Brand  In this episode, Jasmine discusses how to plan a photoshoot successfully so that you can make sure that it is actually useful and effective at every income level. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer       Looking to make $100K with your next rebrand? Learn how this is p...
2024-01-1124 minBrand Your Way to A Million
Brand Your Way to A MillionEP 79 - Don't Get Mad, Make Money (with Your Brand) with Jasmine Haitalani, Kirsten Roldan and Dielle CharonIn this episode, Jasmine is covering a special segment called Don't Get Mad, Make Money. In this topic, they talk about using your brand wisely to make money and not just complaining. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer Looking to make $100K with your next rebrand? Learn how...
2023-12-2849 minBrand Your Way to A Million
Brand Your Way to A MillionEP 81 - Don't Get Mad, Make Money (with Your Sales) with Dielle Charon, Kirsten Roldan and Jasmine Haitalani  In this episode, Jasmine is covering a special segment called Don't Get Mad, Make Money. In this topic, cover making money with sales efficiently and not just complaining when you do not make money, but getting good at sales. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer Looking t...
2023-12-2852 minBrand Your Way to A Million
Brand Your Way to A MillionEP 80 - Don't Get Mad, Make Money (with Your Team, Systems and Mindset) with Kirsten Roldan, Jasmine Haitalani, and Dielle CharonIn this episode, Jasmine is covering a special segment called Don't Get Mad, Make Money. In this topic, they talk about using your team, systems, and mindset to make money and help scale your business Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer Looking to make $100K with your next...
2023-12-2859 minBrand Your Way to A Million
Brand Your Way to A MillionEP 78 - What to Focus on In Your Brand At Each Income Level as A Coach or Service ProviderIn this episode, Jasmine discusses how you can focus on your brand ay each level in your brand identity and strategy.   Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer   Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training   Ready to convert a c...
2023-12-2129 minBrand Your Way to A Million
Brand Your Way to A MillionEP 77 - Brand/Creative Trends I'm Predicting for 2024In this episode, Jasmine discusses how she predicts branding will go in 2024 and what she will be trying for her own brand. Design on Demand is our design retainer where you never have to touch Canva again. We offer monthly support to elevate the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Sign up here: https://highflierpowerhouse.com/retainer   Looking to make $100K with your next rebrand? Learn how this is possible with this free training: https://highflierpowerhouse.com/rebrand-training   Ready to co...
2023-12-1422 minThe Jasmine Star Show
The Jasmine Star ShowHow to Build an Irresistible Brand with Brittany DriscollIf you’ve been thinking I’m ready for my next thing, but I don’t know what it is… well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you!If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into the “Lov...
2023-11-2353 minMake Good Fashion: A Fashion Business Podcast
Make Good Fashion: A Fashion Business PodcastCrafting Your Unique Brand Identity: A Guide to Building a Cohesive Brand with Nina CristobalEnroll in the Make Good Fashion Academy before doors close!------> https://makegoodfashion.com/academyGet the FREE Brand Style Guide template → https://www.makegoodfashion.com/styleguideIn this engaging podcast episode, join host Jasmine as she explores the essential steps to creating a strong and cohesive brand identity with guest expert Nina. From soul-searching your brand's essence to harnessing the power of color, typography, and mood boards, discover how to make your brand stand out and resonate with your target audience. Nina's valuable insights and practical tips will empower you to...
2023-11-0337 minBusiness Models for Creators
Business Models for CreatorsManaging Your Energy for Maximum Results with Brand Strategist and Copywriter Michelle Simons PART TWOIn this episode of Business Models for Creators, I continue my conversation with brand strategist and copywriter, Michelle Simons. Go back and check out part 1, if you missed it!Michelle and I talk about marketing and monetization, specifically how she makes money in her business and how she finds her clients. It’s all in the emails!We go deeper into Michelle’s life as a business owner with a chronic illness and chat about how she stays on top of work, keeps to dead...
2023-10-011h 14Brand Your Way to A Million
Brand Your Way to A MillionEP 64 - How I'm Using Cold Leads in My Brand to Hit My Annual Revenue GoalIn this episode, Jasmine breaks down how she is approaching quarter 4 so that she is maximizing cold leads. She talks about how with this strategy, she is also going to hit warm leads as well and this will help take her to her annual revenue goal. Ready to convert a cold lead in just 7 days with your brand? Join us inside Brand Revenue Lab where you'll learn how to shorten your sales cycle and strengthen your brand to generate revenue www.highflierpowerhouse.com/revenue
2023-09-2522 minBrand Your Way to A Million
Brand Your Way to A MillionEP 62 - Using A Strong Brand to Sell to Cold LeadsIn this episode, Jasmine defines what a strong brand is and what the key features are to your strong brand, so that you can convert cold leads just as well as you convert those warm leads. Ready to convert a cold lead in just 7 days with your brand? Join us inside Brand Revenue Lab where you'll learn how to shorten your sales cycle and strengthen your brand to generate revenue www.highflierpowerhouse.com/revenue
2023-09-1425 minBusiness Models for Creators
Business Models for CreatorsManaging Your Energy for Maximum Results with Brand Strategist and Copywriter Michelle Simons PART ONEDo you have those days when you can’t keep up with your work? Your energy crashes, and you’re totally wiped out? How about when your creativity seems to dry up and you find yourself producing “garbage”?Really frustrating, huh?This month’s guest, brand strategist and copywriter, Michelle Simons, seems to have mastered the art of managing her energy for maximum results. And she’s here to share her tricks and strategies.In part one of my interview with Michelle, you’ll learn:The twisty turns t...
2023-09-0346 minBrand Your Way to A Million
Brand Your Way to A MillionEP 59 - How Cold Leads Changed My Brand RevenueIn this episode, Jasmine talks about everything that working at Kendra Scott has taught her about sales and building a brand from the skills that were developed there. She learned what it really means to learn about your leads and convert these cold leads quickly, even when we are not openly marketing. This has completely changed the revenue amount for Highflier Powerhouse! Ready to convert a cold lead in just 7 days with your brand? Register for the free webinar Attract & Convert Cold Leads in Just 7 Days with Your Brand: www.highflierpowerhouse.com/webinar Loving the...
2023-08-2427 minBrand Your Way to A Million
Brand Your Way to A MillionEP 57 - Avoid Cold Leads Ghosting Your BrandIn this episode, Jasmine talks about how you can avoid cold leads (or any lead) ghosting your brand. She discusses the reasons that this happens and how you can strengthen your marketing to better qualify, attract and convert cold leads with your brand. Ready to convert a cold lead in just 7 days with your brand? Register for the free webinar Attract & Convert Cold Leads in Just 7 Days with Your Brand: www.highflierpowerhouse.com/webinar Loving the podcast episode? Leave a review!
2023-08-1017 minBrand Your Way to A Million
Brand Your Way to A MillionEP 55 - Brand Breakdown: BarbieIn this episode, Jasmine introduces her Brand Breakdown series where she talks about brand case studies and how they've become successful. In today's episode, she goes over Barbie and talks about the attention the brand has been receiving since the announcement and launch of the Barbie Movie. Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/rebrand-experience Loving the...
2023-07-2726 minHer Next Career Move
Her Next Career MoveHow to create a professional brand that POPS with guest expert Marie-France SambaY'all, your name holds serious power, and it's time to own it and showcase your greatness!Today's special guest is personal branding and leadership strategist and visibility coach Marie-France Samba. She's THE person you want to hear from when thinking about your brand, so make sure you've got a pen and paper ready before tuning into this episode.In today's episode, Marie-France drops so many gems about owning who you are and leveraging your uniqueness for an impactful career. Personal branding and leadership strategist, savvy entrepreneur and speaker. Marie-France was born and bred...
2023-05-1056 minBrand Your Way to A Million
Brand Your Way to A MillionEP 39 - Scaling A Multiple 6-Figure Brand: My Story Part 2Jasmine continues her story all about how she has built a multiple 6 figure agency, worked with industry leaders and made it all happen with brand reputation.     Ready to scale your offer to 5 figures by building your brand reputation? Join my 12-month group coaching program: Brand Reputation Lab www.highflierpowerhouse.com/reputation     Loving the podcast episode? Leave a review!
2023-03-3023 minBrand Your Way to A Million
Brand Your Way to A MillionEP 38 - Building A Multiple 6-Figure Brand: My Story Part 1Jasmine talks all about how she has built a multiple 6 figure agency, worked with industry leaders and made it all happen with brand reputation.     Ready to scale your offer to 5 figures by building your brand reputation? Join my 12-month group coaching program: Brand Reputation Lab www.highflierpowerhouse.com/reputation     Loving the podcast episode? Leave a review!
2023-03-3026 minBrand Your Way to A Million
Brand Your Way to A MillionEP 35 - Creating Brand Loyalty with ClientsJasmine discusses the power of creating brand loyalty, increasing your client's lifetime value and becoming your client's exclusive contractor.     Ready to scale your offer to 5 figures by building your brand reputation? Join my 12 month group coaching program: Brand Reputation Lab www.highflierpowerhouse.com/reputation     Loving the podcast episode? Leave a review!
2023-03-0923 minBrand Your Way to A Million
Brand Your Way to A MillionEP 28 - Making Your Content On-Brand  Jasmine talks about the content strategy she uses to help her clients create a schedule that works for them and find a content rhythm that actually works for their business, lifestyle and brand. She goes into discussing how you can get more creative with your content strategy and make it on-brand for you.     Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/ser...
2023-01-1221 minBrand Your Way to A Million
Brand Your Way to A MillionEP 27 - Things Your Brand Should Prioritize in the New YearIn this episode, Jasmine discusses what you should be prioritizing this time of year to make sure all your plans are in alignment with where your brand is headed and what you actually want your brand to be.     Ready to show up as the million-dollar brand in your business and be taken seriously? Book a Rebrand Experience with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/services     Loving the podcast episode? Leave a review!
2023-01-0515 minBrand Your Way to A Million
Brand Your Way to A MillionEP 20 - The Power of Brand ReputationJasmine talks about her experience at her first live event as a Creative Director and the power of building a reputation and standard that people can expect from you. She discusses the importance of creating a powerhouse differ that not only gets you client results but aligns with your brand identity and persona.     Ready to show up as the million-dollar brand in your business and be taken seriously? Book a brand and website project with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.hi...
2022-10-2016 minBrand Your Way to A Million
Brand Your Way to A MillionEP 19 - Discovering My Powerhouse Brand IdentityIn this episode, Jasmine talks about the evolution of her powerhouse brand and how it helped her step into an unconventional brand identity where she doesn't share much about her personal side but still manages to create a connection with her audience and book clients consistently. She talks about how you don't have to sacrifice privacy and oversharing for the sake of reliability.     Want to get Powerhouse energy sent straight to your inbox? Sign up for exclusive emails where Jasmine shares more of her Powerhouse Perspective to encourage you to set the standard differently in your own brand. ww...
2022-10-0628 minThe Jasmine Star Show
The Jasmine Star ShowPivoting Your Business and Brand with Jenna KutcherAre you trying to pivot your business and brand, but aren’t sure how?Learn from the best of the best: my guest today, Jenna Kutcher, who’s just made a major pivot in her brand by way of her brand new New York Times Bestselling book, How Are You, Really.Jenna is a born-and-raised Minnesota wife, mother, and entrepreneur who aims for two things daily: helping others wake up to life and staying in comfy pants.In this episode, we dive into some of the most impactful lessons business owners can learn from...
2022-08-0239 minBrand Your Way to A Million
Brand Your Way to A MillionEP 10 - Executing The Perfect Brand Vision In this episode, Jasmine talks about the false expectation of thinking your brand vision and ideas will come to you clear as day or as simple as a 3-step method. She explains the 2 phases that are part of the brand vision and how to identify which phase you're in that can allow you to understand your brand journey more clearly.     Embody your million-dollar energy by booking a Direction Day, a concierge-style creative direction experience that allows you to get on-brand footage to create enough content for 6 months in just 1 day. Inquire at www.highflierpowerhouse.com/services     Loving the podc...
2022-07-2812 minBrand Your Way to A Million
Brand Your Way to A MillionEP 9 - Becoming A Powerhouse BrandJasmine talks about what it really takes to become a powerhouse brand and ultimately position yourself as an industry leader. She brings up what powerhouse brands have in common and what you need to do to start your rebrand journey to step into your leader identity and embody your Powerhouse brand energy.       Ready to show up as the million-dollar brand in your business and be taken seriously? Book a brand and website project with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com...
2022-07-2111 minBrand Your Way to A Million
Brand Your Way to A MillionEP 7 - Setting Expectations in Your Brand Jasmine talks about how setting expectations for yourself reflects on the standard your clients set for themselves when they work with you. She continues to explain that there are certain points where the bare minimum cannot be something you keep accepting and how the rinse and repeat method when it comes to creativity can actually cost you clients and long-term brand loyalty.       Ready to show up as the million-dollar brand in your business and be taken seriously? Book a brand and website project with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by...
2022-07-0718 minBrand Your Way to A Million
Brand Your Way to A MillionEP 6 - Creating A Signature Brand LookIn this episode, Jasmine talks about the overflowing number of brands that are becoming watered-down replicas of each other and how over time, creatives and their results start slipping through the crack. She brings up the importance of creative to client education in marketing and how The Rebrand Experience focuses on creating a signature look that is unique to you and your brand.       Ready to show up as the million-dollar brand in your business and be taken seriously? Book a brand and website project with us and turn your client experience from meh to MONEY using a Powerhouse pro...
2022-07-0709 minBrand Your Way to A Million
Brand Your Way to A MillionEP 1 - Embodying Your Million Dollar Brand Energy Jasmine talks about how to start embodying your million-dollar brand energy even if you don't know where to begin. She shares about how this can be transformative in your personal life and ultimately the way you show up in your business and make money. This is what allowed her to make big moves like moving into her first luxury apartment.     Ready to show up as the million-dollar brand in your business and be taken seriously? Book a brand and website project with us and turn your client experience from meh to MONEY using a Powerhouse process trusted by your fa...
2022-07-0718 minBrand Your Way to A Million
Brand Your Way to A MillionBecoming the Brand TrailerBecoming the Brand is a podcast hosted by creative director Jasmine Haitalani and isn't meant to feel like a boring business lecture. Think of each episode as a session with your virtual bff where you can vent, speak your mind, and maybe talk some sh*t too.     Jasmine helps online coaches become more than the business they're creating through brand embodiment that feels like second nature. She encourages them to set the standard in their industry rather than follow outdated and overwhelming trends that don't align with their true identity. She guides CEOs to embrace their brand persona an...
2022-06-2400 minThe Happiness Mixer
The Happiness Mixer15: How To Define Your Personal BrandHow To Define Your Personal BrandWelcome back Network! This episode is about defining your personal brand and using it to leverage success! Did you know that you can Google anything nowadays? Of course you do, and you know that’s exactly what people do. If you are looking to date someone or looking for a job interview, or maybe a long-lost friend is hoping to reconnect with you and they will quickly look you up? Do you know what they will find? If you don’t then that’s a problem because what th...
2022-04-2112 minThe Brand Strategy Podcast
The Brand Strategy PodcastEpisode 199: Creating a Visually Stunning Online Brand with Jasmine HuntDo you have a cohesive, stunning online brand? Your imagery speaks volumes to what potential customers see in your brand. Jasmine Hunt, owner of She Bold Stock, joins us to share how you can create consistent messaging through your imagery that matches your brand tone, voice, and message! Jasmine Hunt is the Virginia-based styled stock […] The post Episode 199: Creating a Visually Stunning Online Brand with Jasmine Hunt appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.
2021-10-2722 minPeaks and Valleys With TK Trinidad
Peaks and Valleys With TK TrinidadJasmine Brand Talks About How Her Experience As a Child Motivated To Excel As As AdultWhen you see the pink and blond hair all on your tv you know what it is. You have seen Jasmine Brand  on Fox 5, Dish Nation, The Real, The Breakfast Club  and the list goes on. If you want well balanced, responsible journalism, TheJasmineBrand.com is where you go. We discuss how Jasmine went through a few situations in her childhood that taught her to be resilient no matter what. Life as a media mogul ain’t easy and Jasmine joins Peaks and Valleys to talk about it. --- This episode is spon...
2021-05-2521 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi21.9 Soundbite | Acoustics Academy: Best Practices on How Brand Leaders and Architects can Work with Product and Sound Design. | Simon Gosling, CMO at Quiet Mark.Simon Gosling: "The biggest challenges is the lack of emphasis on acoustics. I have spoken to architects who say we have seven years studies to become a visual architect, and we spend only five days talking about acoustics. "Soundbites#1 Simon Gosling’s Inner Motivational Drive - The 3 S’s:Sex Pistols, Star Wars and Space Invaders. (07:50)#2 Quiet Mark: The Quiet Revolution! (13:51)#3 How Quiet Mark Certifies Products. (19:11)#4 The Growing Demand for Quiet: Consumers are Desperately Looking for Quieter Appliances To Eliminate Background Noise During The Work-From-Home Area. (25:25)#5 Noise...
2021-05-2406 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi17.13 Soundbite | Dr. Charles Spence's Best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. | Dr. Charles Spence, Oxford UniversityDr. Charles Spence: "How do I deliver an experience and not just a product? What are the sound experiences? Sound is the easy sense to change, that can be switched on and off to have a strong an emotional impact".Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites:#1 How a...
2021-04-1504 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi16.7 Soundbite | Best Practices on How Brand Leaders can use Voice Experience to Build Stronger Emotional Connections. | Geoffrey Stern, Voice ExpressGeoffrey Stern: "The first thing is to keep it simple in terms of the interface and in terms of the messaging for the brand itself".Episode 16: Voice Marketing: How brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement.My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce. Today, 26 years later with multiple patents in his toolbox, Geoffrey’s products have been used around the world in v...
2021-03-3007 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi15.4 Soundbite | People Esthetically Judge a Piece of Music Less than a Second. The Perception of Your Choice of Brand Music Matter | Dr. Amy BelfiDr. Amy Belfi: "On the level of hundreds of milliseconds like within less than a second people were forming opinions, and they're making a set of judgments about how much they like the music that were highly accurate with the judges they would make a longer version of the piece of music."Full episode#15 Music and The Brain:​ The science behind how and why music influences our emotions, feelings, and behaviors. | Amy BelfiMy guest today is my friend Dr. Amy Belfi. We met for the first time when I visited he...
2021-03-1503 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi14.9 Soundbite | Lauren McGuire's Best Sonic Branding Practices to Brand Leaders on the New Now. |  Lauren McGuire, Made Music StudioLauren McGuire: "To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond...
2021-03-0208 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi14.4 Soundbite | How Your Choice of Brand Sound Can Make or Break the Consumer Experience. | Lauren McGuire, Made Music StudioLauren McGuire: "We've done work with fast casual dining restaurants there's a lot going on you know we've done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: 
2021-03-0206 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi13. Full episode |  Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit Background Music Increases Sales, Affects Customer Perception and Store Staff Satisfaction. | Sven-Olov Daunfeldt, Institute of Retail EconomicsMy guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store st...
2021-02-211h 06The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.11 Soundbite | How can Music help Stores with the Hit of the Pandemic? | Magnus Ryden, Soundtrack Your BrandMagnus Rydén: "I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where you can really communicate your brand, a more flagship type of experience".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Yo...
2021-01-3102 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.10 Soundbite | Magnus Rydén’s Advice on Becoming a Music Supervisor. | Magnus Rydén, Soundtrack Your BrandMagnus Rydén: "There are many ways you can create or embark on a career as a music supervisor. I would say the threshold to do it is very low".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the Indie la...
2021-01-3102 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.9 Soundbite | Magnus Rydén’s Best Practice on Strategically Curating In-Store Music. | Magnus Rydén, Soundtrack Your BrandMagnus Rydén: "It was even better to play no music than playing wrong music. Just playing music that's not good enough can actually hurt your sales. The first step is always to have a purpose".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites...
2021-01-3101 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.7 Soundbite | Automating the Work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. | Magnus Rydén, Soundtrack Your BrandMagnus Rydén: "I have been blown away how accurate these algorithms has actually can be, but I think it's always going to be hard to beat uh human DJ".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the Indie la...
2021-01-3107 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10. 6 Soundbite | Why is so Important to Continue Measuring the Impact of In-Store Music? | Magnus Ryden, Soundtrack Your BrandMagnus Rydén: "Just keep on doing these studies because there's still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually maybe open their eyes".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.
2021-01-3105 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.5 Soundbite | Start to Implement a Music Marketing Strategy to Unlock the Brand Value. | Magnus Rydén, Soundtrack Your BrandMagnus Rydén: "In an industry where there is so much gut feeling guiding people t's very hard to prove anything as it's just happening by chance".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the Indie label Heya Hifi to...
2021-01-3103 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.4 Soundbite | The Easiest Part Contra the Most Complicated Part with Developing the Right Brand-Fit In-Store Music | Magnus Ryden, Soundtrack Your Brand.Magnus Rydén: "If you get the wrong picture of whom the target group is then you can select the wrong music then they won't relate to. That I would say is the trickier part".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites...
2021-01-3104 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.3 Soundbite | The Eorld’s First Brand-Fit Research Report “What Does Your Brand Sound Like? | Magnus Ryden, Soundtrack Your BrandMagnus Rydén: "So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the In...
2021-01-3112 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.2 Soundbite | The Methodology behind SYB's Brand-Fit Music Scan Model. |  Magnus Ryden, Soundtrack Your BrandMagnus Rydén: "We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the Indie label Heya Hi...
2021-01-3105 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10.1 Soundbite | From Running the Indie label Heya Hifi to Curating Brand-Fit Music for Brands at MusicID.Magnus Rydén: "We started DJing together and traveling around the world. Eventually we got tired of dealing with all these various indie labels so we decided to start our own".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.Soundbites#1 From running the In...
2021-01-3105 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi10. Full episode | Brand-fit Music Scan: The Scientifically Proven Methodology behind Soundtrack Your Brand’s In-Store Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.My guest today is my dear friend and ex-colleague Magnus Rydèn. We met for the first time in November 2014 when he was looking for students to validate his Music Brand Scan methodology.We are both graduates from Stockholm School of Economics. And we were both hired at Soundtrack Your Brand at the same time in August 2015. Magnus as Head of Music and I as Head of Research.Before that Magnus’s started the Indie label Heya Hifi in 2005 with Alf Tumble, his music partner in crime, another of my amazing ex-colleague from Soundtrack. Magnus is himse...
2021-01-1859 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi7. Full episode | Sustainability in Audio: – How Stockholm-Based Design Brand Transparent is Making Audio Home Systems Sound Greener for Today’s Music Lovers. | Martin Willers, TransparentMy guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.)Listen to the entire podcast or vl...
2020-12-2143 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi7.7 Soundbite | Transparent is on a Mission to Become the First Circular Tech Brand | Martin Willers, TransparentMartin Willers: "With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry",My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability...
2020-12-2104 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.1 Soundbite | The Success and Failures behind Beats, Music Pacemaker and Soundtrack Your Brand. | Ola Sars, Soundtrack Your BrandOla Sars: "Obviously I couldn't enter into the creative side of music industry, but I could enter into the business side of the music industry and into the tech side and that's what I did with my first startup in the music space".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers....
2020-11-2915 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.2 Soundbite | The Successful Strategy behind Sourcing Spotify's Backend, Structure & Licence. | Ola Sars, Soundtrack Your BrandOla Sars: " The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally in a café right across the street. We took a pragmatic approach and went to ask if we could actually do something with them where we could source the back end".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree a...
2020-11-2909 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.3 Soundbite | The Difference Between B2C and B2B Music Streaming Products Explained. | Ola Sars, Soundtrack Your BrandOla Sars: "If you were using Spotify or Apple Music in your store, it's actually illegal, and it's the similar thing if you open a cinema on your Netflix account. If you're a sports bar, and you're showing Premier League or some sports event, every owner knows that they need a business license".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard work...
2020-11-2909 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.4 Soundbite | Artists and Musicians are Missing out on $2.7 billion per Year. | Ola Sars, Soundtrack Your BrandOla Sars: "The numbers don't lie. It's a robust quantitative study very clearly analyzing the delta in terms of how many businesses are actually using consumer services illegally. It is not ill intent it's usually just that they don't know".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard work done by artists and composers.Soundbites#4.1 – Mus...
2020-11-2905 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.5 Soundbite | Signing Universal Music Group was the Last Piece of the Licensing Puzzle. | Ola Sars, Soundtrack Your BrandOla Sars: "Clearly that this was a pivotal moment for the industry when Universal Music Group finally and gladly joined us. We did some adjustments, and we launched the model together".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard work done by artists and composers.Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the...
2020-11-2904 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.6 Soundbite | Soundtrack Your Brand is a Valuable Product Solution for Entrepreneurs. | Ola Sars, Soundtrack Your BrandOla Sars: "Together with the industry we've done something that really unlocks value and helps artists get paid more than in these times. We need to collect every little scent for our creatives, so they survive because lives are out the door right now, and we look for the industry organizations to understand this".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard...
2020-11-2903 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.7 Soundbite | The Music Industry has to Stop Giving Away Music for Free. | Ola Sars, Soundtrack Your BrandOla Sars: "I always find it so ignorant that music is always perceived as a free service. Why? Because artists are putting their time and soul to create it and music has been and still is undervalued as an art".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard work done by artists and composers.Soundbites#4.1 – Mus...
2020-11-2904 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.8 Soundbite | How Soundtrack Your Brand's AI Powered Analytics Distributes the Real-time Streaming Data. | Ola Sars, Soundtrack Your BrandOla Sars: "We are completely transparent in our model. We charge fifty dollars for Unlimited and thirty-five dollars for Essential. We then distribute overall under around fifty percent of what we extract to the music industry to the labels and the publishers".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard work done by artists and composers.Soundbites
2020-11-2906 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.9 Soundbite | “Soundtrack Unlimited” - the World’s First On-Demand B2B Music Streaming Product. | Ola Sars, Soundtrack Your BrandOla Sars: "We opened up that opportunity to anyone to also be as interactive as they possibly can if they want to play over the weekend or 100 times in a row. It allows them to do anything they want with their music and it allows them to pay sustainability levels".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard work done by artists...
2020-11-2904 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.10 Soundbite | The Real Pivotal Moment for the Music Industry is the Day we Can Prove In-Store Sales. | Ola Sars, Soundtrack Your BrandOla Sars: "We'll be unlocking incredible value for the music industry. In order to do that you need to build sophisticated technology that can react in real time, and work with sales figures and in real time be able to adjust the experience".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard work done by artists and composers....
2020-11-2902 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.11 Soundbite | How Music Can Help Your Store under the Pandemic. | Ola Sars, Soundtrack Your BrandOla Sars: "I think it's even more important now when, if your business is open, if you're fortunate enough to be in a location where you're actually in business still partially or fully that the music is there. The music doesn't stop because imagine walking into a restaurant or a retail store with a few people, and it's silent".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for...
2020-11-2903 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi4.12 Soundbite | Audio Revolution in the Public Domain is the Next Hit- Audio Messaging and Audio Research. | Ola Sars, Soundtrack Your BrandOla Sars: "What Spotify is now doing with podcasts is kind of going beyond music. There's an audio extension as well into the public domain that might go beyond music. For me that's very interesting, and it can be anything from informative messaging to soundscapes design".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music forfree as it is hard work done by artists and composers.
2020-11-2902 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi3.3 Soundbite | The Influence of Music on Brand Personality | Dr. Johannes Coloma-Flecker, Sound LeadershipDr. Johannes Coloma-Flecker: "My research question was, "How does music fit if we link music to specific parts of brand personality?Would this fit help us perceive the brands better than we would do without the music?".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation.Soundbites#3.1 – Piano performance: The Autumn Leaves. (02:40)#3.2 – Music is what feelings sound like...
2020-11-2306 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi2. Full Episode | Consumer Neuroscience: – How Wrong Choice of Music Changes the Entire Brand Perception. | Dr. Bradley Vines, WavepathsMy guest today is my friend Dr. Bradley Vines. We met at the Neuromarketing World Forum conference in Singapore 2018. His speech was about “Music and the consumer’s mind, Optimizing Music for video ads”. I instantly got hooked and decided to pick his brain. Bradley Vine is one of the kind. He has 10 years of academic research experience focused on the psychology and neuroscience of music, including PhD research at McGill University and postdoctoral work at Harvard and University of California. On top of that, he has an MBA from the University of Oxford. Back when I met him, he was th...
2020-11-161h 05The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi2.5 Soundbite | Use Music Consistently and Tie it Into Your Brand vision, Intel and Febreze. | Dr.Bradley Vines, WavepatgsDr. Bradley Vines: "Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception.SoundbitesSoundbite #2.1 – Saxophone performance (07:57)Soundbite #2.2 – What is music? (12:41)Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45)Soundbite #2.4 – Is music a too complex l...
2020-11-1601 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi2.7 Soundbite | The Benefits and Dangers with Using Popular Music in Your Brand Communication. | Dr.Bradley Vines, WavepathsDr. Bradley Vines: "I've seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so when they use that music brand recognition the equivalent neurological equivalent of brand recognition goes way up".Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception.SoundbitesSoundbite #2.1 – Saxophone performance (07:57)Soun...
2020-11-1608 minThe Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI with Jasmine Moradi1.1 Soundbite | What Brand Leaders Must Know About The Power of Audio Branding. | Kevin Perlmutter. Limbic Brand EvolutionKevin Perlmutter: "What I took away from that experience beyond sound was the power of emotion and the power of emotion is something that's often ignored or under leveraged by most brand leaders. They don't recognize that emotion no matter how it comes to you through sound through smell through customer service through experiences that you have with the brand through the way a brand communicates with you for how responsive a brand is to your needs and desires these are all things that I recognized were so ignored by most brand leaders and CMOs for whatever reason, but...
2020-11-0902 minUnseen Unknown
Unseen Unknown7: Cultural Constructs Are The Real Brand OpportunityBrands like Ring and Billie leverage the uncertainty of our changing value systems to create new interest in old paradigms. In other words, they play with cultural constructs: arbitrary systems determined by our culture or our community, rather than a truth that stems from an immovable aspect of human nature. They prove that when constructs start to change, real brand opportunities start to emerge. In this house episode, Jasmine and Jean-Louis talk about some of the biggest constructs defining our lives right now, from the nuclear family and privacy to gender and personal hygiene. These are constructs i...
2020-02-2750 minUnseen Unknown
Unseen Unknown1: The New Rules of Brand StrategyIt’s the edge cases that hint at what’s to come in the next 5-10 years of brand strategy: the coming wave of new consumerism, reaching peak complexity as a society, and the fallacy of the D2C model.In this launch episode, Jasmine and Jean-Louis talk about how to create brand strategy frameworks that expand and contract so that you arrive at a defensible position, and explore current movements in especially noisy verticals like CPG, politics and education.“So much of brand strategy is creating frameworks that deconstruct why the world works the way th...
2019-12-071h 08Jasmine Angelica Stith | The Pretty Plug Radio
Jasmine Angelica Stith | The Pretty Plug Radio056 - "Be The Brand" w/ Stephanie StephensEvery Wednesday we bring a new guest to the show that educates, motivates, and inspires you to be all that God has call you to be. You are now listening to the 56th Episode on the Walk By Faith show with Stephanie Stephens who teaches us How to BE THE BRAND! She has created four streams of income as an Entrepreneur! Stehanie Stephens is the founder of lifeofsinglechristianchicks which Encourages single women to embrace their singleness.  She is the owner of bleszing_clothing a Christian Apparel Brand inspiring women to remain faithful while Encouraging them t...
2019-09-0437 min