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Makes Sense?
Makes Sense?Luke Skywalker : comment faire une deuxième bonne impression ? – Avec Alban Duron (Directeur Marketing, JCDecaux)On dit souvent qu’on n’a jamais deux fois la chance de faire une première bonne impression. Mais alors comment faire une deuxième bonne impression ? Que ce soit auprès de nos collaborateurs, de nos partenaires ou de nos proches, notre image est souvent figée : après une période de découverte, elle se fixe et l’on reste celui qu’on a toujours été. Alors comment se démarquer, redevenir une surprise pour les autres, faire comprendre que l’on a évolué ? Si Luke Skywalker, dont le personnage évolue tout au long de la saga Star Wars (de simp...
2025-11-1726 minPourquoi c\'est cool la RSE ?
Pourquoi c'est cool la RSE ?JCDecaux : Comment la RSE devient un levier de compétitivité ? (épisode 41)Cette semaine, on reçoit Lénaïc Pineau, directrice développement durable et qualité du groupe JCDecaux.Et on peut le dire : cet épisode, c’est une masterclass.👉 Pourquoi ? Parce qu’on parle d’un acteur qu’on croise tous les jours dans la rue… mais qu’on connaît finalement très peu.👉 Parce que Lénaïc explique comment un business model peut être fondamentalement responsable (et rentable).👉 Parce qu’on découvre pourquoi le mobilier urbain reconditionné évite 70% des émissions carbone.👉 Parce qu’on comprend comment la communica...
2025-10-0918 minThe Fold
The FoldHow JCDecaux is unlocking creative advertising by studying the human brainDuncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-10-0136 minEntrevistas Corresponsables
Entrevistas CorresponsablesEntrevista a Ricardo Pérez, Director de Marketing de JCDecauxJCDecaux, referente mundial en publicidad exterior, transforma los espacios urbanos mediante mobiliario innovador y sostenible, presente en más de 80 países. En esta entrevista para Corresponsables, Ricardo Pérez, Director de Marketing de JCDecaux, detalla cómo la compañía integra la sostenibilidad en su estrategia, impulsa la economía circular, fomenta la digitalización para reducir el impacto ambiental y promueve campañas solidarias como Seguimos Abiertos, con el objetivo de liderar un modelo de publicidad más responsable y comprometido con la sociedad. · Music by Zakhar Valaha from Pixabay · Track: Damasco. Music by https://www.fiftysounds.com/es/ · Trac...
2025-07-1616 minThe Elevator pitch
The Elevator pitch🇫🇷🖼️JCDecaux: The Undervalued OOH Advertising GiantForget fleeting social media ads; there’s a titan in the advertising world you might be overlooking. JCDecaux, the silent giant behind the bus shelters, billboards, and airport displays we see every day, holds an unparalleled position in the stable out-of-home (OOH) advertising niche.In this episode, we dissect JCDecaux's robust business model, examining its diverse operations from street furniture to transport advertising, and uncovering the significant barriers to entry that protect its market dominance.I’d love to hear your thoughts! Connect with me on ⁠⁠⁠⁠⁠x.com⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Bluesky⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠, or feel free to email me directly.
2025-06-0431 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe JCDecaux Programmatic DOOH Live Awards 2025In this episode of Life in Programmatic DOOH, Justin Pearse, Editor, New Digital Age and Mark Halliday, Director of Programmatic DOOH discuss highlights from JCDecaux's recent Programmatic DOOH Live Awards, in association with New Digital Age. Listen to hear why these awards matter, how they differ from other media awards, and - perhaps most excitingly - which campaigns stood out as truly best in class, and why. View the full list of winners and photo gallery here: https://newdigitalage.co/general/jcdecaux-programmatic-dooh-live-awards-2025-full-winners-list-photo-gallery/ Hosted on Acast. See acast.com/privacy for more information.
2025-05-1322 minDigital Changemakers
Digital ChangemakersBuilding London's brand with Laura Citron OBE.In this episode, Laura Citron OBE, CEO at London & Partners, joins award-winning analyst, Ian Whittaker, to discuss the strategy behind brands including Visit London and Grow London and how they are driving resilient, sustainable, and inclusive economic growth in the UK capital. Find out how Laura and her team tackle the mammoth-brand that is London, drawing on her global marketing experience from WPP and her passion for innovation to shape London into the ultimate destination for visitors, Londoners and brands.Read about JCDecaux's new partnership with London & Partners here. Hosted on Acast. See acast...
2025-04-3027 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeWhy an Omnichannel Approach to pDOOH Drives Incremental PerformanceTo pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux is joined by one of the discussion group participants, Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo. Hosted on Acast. See acast.com/privacy for more information.
2025-04-2231 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and MeasurementTo pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.
2025-04-1633 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeHow to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven CreativityWith airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux. Hosted on Acast. See acast.com/privacy for more information.
2025-04-0129 minThe Media Leader Podcast
The Media Leader PodcastWhy OOH is in rude health — with JCDecaux's Chris Collins and Dallas WilesThis month, JCDecaux reported strong fiscal year 2024 earnings: the global business saw 9.7% organic growth, while JCDecaux grew 18.4% in the UK — a growth figure more typically associated with tech giants.Meanwhile, the broader OOH industry is in rude health, with total ad revenue hitting record highs (£1.4bn) in 2024.JCDecaux UK co-CEOs Chris Collins and Dallas Wiles joined host Jack Benjamin to discuss what is driving such strong growth in OOH investment and why JCDecaux is making 2025 its largest-ever year for screen deployment across the UK.The pair also talked about making OOH "as simple as...
2025-03-2450 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeReal-time Optimisation and Dynamic Creative are the Big Wins in Programmatic DOOHTo pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Rob Handley, Addressable Strategy, Associate Account Director at Kinesso. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.
2025-03-2027 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeWhy Data, Collaboration, and Bravery are key to Success in pDOOHTo pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.
2025-03-0634 minMi3 Audio Edition
Mi3 Audio EditionTwo second rule: System1 and JCDecaux effectiveness research shows 70% of Out-of-Home ads fail, the brands nailing it – and seven easy fixesA world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how Out-of-Home works,” he says, particularly the critical need to land the brand within two seconds. At face value, not a wholly positive headline for the medium. But System1 has come up with a formula that, its data strongly suggests, massively improves effectiveness. It’s not rock...
2025-02-2741 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeSeven Key Factors for Success in Programmatic DOOHSeason five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.
2025-02-2034 minDigital Changemakers
Digital ChangemakersWhy London is the shop window for Out-of-Home.In this episode, Emma Strain, Customer Director at Transport for London, joins Ian Whittaker to delve into the world-famous network's marketing strategy, the importance of a customer-focused approach and how the network continues to evolve - connecting communities and fuelling London’s economic growth. Emma also discusses why Out-of-Home in London presents a distinct opportunity for brands and the recent announcement from JCDecaux and TfL of the expansion of The London Digital Network.Find out more about The London Digital Network here. Hosted on Acast. See acast.com/privacy for more information.
2025-02-2023 minwaffleByte: Tech News & Deep Dives
waffleByte: Tech News & Deep DivesE17: Chips at CES, and the story of JCDecauxWe discuss the ban of TikTok in the USA, the latest from chip-makers at CES, Sonos' old CEO, some billionaire-rocket-club updates, and Meta's AI strategy. Not to mention, a fascinating historical look at JCDecaux - a $3.3Bn "street furniture" company. Enjoy! WaffleByte is all about interesting stories and bytes about technology, business, and things that might change the world. Hosted by Kuankuan Lin and Sourish Sharma, available every Monday. We try not to waffle. ⁠Follow us on Twitter/X!⁠ this episode's sources⁠ Timestamps: 00:00:00 Intro 00:01:10 TikTok's USA ban 00:06:30 CES updates 00:16:35 Sonos' troubles 00:19:15 Rocket...
2025-01-2146 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeProgrammatic DOOH Campaigns that Rocked in 2024In the season four finale of the Life in Programmatic DOOH podcast, members of the JCDecaux Programmatic team discuss their favourite campaigns of 2024. Tune in to hear how brands such as Eurostar, Regatta, Boots, and OVO leveraged the power of programmatic to achieve scale and precision in strategic and creative ways. Hosted on Acast. See acast.com/privacy for more information.
2024-12-1913 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeHow Does Programmatic DOOH Fit in a Retail Media Strategy?Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH (pDOOH) is emerging as a powerful channel within the broader retail media ecosystem. The challenge for many marketers is how to most effectively define and manage retail media campaigns across all touchpoints. In this podcast, Dan Larden, Head of Media at ISBA joins Jon Mundy, Associate Director – Programmatic Demand at JCDecaux to unpick how brands and agencies can best navigate the constantly evolving world of retail media and integrate pDOOH for maximum re...
2024-12-1227 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeUnderstanding the Unique Benefits of pDOOH in an Omnichannel ContextFrom receiving a brief to measuring campaign performance and everything in between with Jennifer Richards, Group Sales Director, Hawk and Aaron Gautier-Lamb, Senior Digital Media Director, UM Central, hosted by Dave Mullan, Account Director – Programmatic, JCDecaux UK. In this episode of Life in Programmatic DOOH we delve into the agency and demand-side platform perspectives on audience planning, omnichannel activation, and measurement of omnichannel programmatic campaigns.   Hosted on Acast. See acast.com/privacy for more information.
2024-12-0529 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeHow to Navigate The Fragmented Programmatic Advertising EcosystemThe programmatic advertising ecosystem is fragmented and continually evolving which can present challenges for marketers looking to achieve the optimal media mix. In this episode of Life in Programmatic DOOH Amanda Robertson, Programmatic Account Director, Numodo, and Dan Ward, Programmatic Account Director, Numodo talk to Dave Mullan, Account Director – Programmatic, JCDecaux UK about their experiences running programmatic DOOH campaigns in an omnichannel context.   Hosted on Acast. See acast.com/privacy for more information.
2024-11-1935 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeProgrammatic DOOH: a dynamic, smart, efficient opportunity for brand and performance marketersJCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits of pDOOH. Listen to discover how pDOOH can help you to boost brand awareness, grow return on investment, and form part of a modern, privacy, marketing strategy. Download the report here.  Hosted on Acast. See acast.com/privacy for mo...
2024-11-0720 minDigital Changemakers
Digital ChangemakersSkincare brand E45 on the importance of diversity in advertising.In this episode, Benjamin Court, Global Marketing Manager - E45 at Karo Healthcare and Rich Miles, Co-Founder at The Diversity Standards Collective (DSC) join Ian to talk about the power of authenticity in ads, the results that this can drive for brands and how E45 worked with DSC to develop an award-winning campaign. Rich also shares new research from JCDecaux and DSC which shows a new opportunity for brands to authentically connect with the LGBTQIA+ community via Out-of-Home.Download the findings in the 'Pride in Posters' advertiser guide here. Hosted on Acast. See acast...
2024-10-2223 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeUnpicking the Latest Trends in pDOOHNew research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux’s SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH. In the past 12 months, half (47%) of all DOOH campaigns bought by participants in the research were always or usually exclusively programmatic. Furthermore, investment in pDOOH is set for substantial growth, with research participants predicting a 29% average increase in spending over the next 18 months. In this episode of Life in Programmatic DOOH, Philippa Evans, Associate Director, Programmatic, JCDecaux UK is joined by Gavin Wilson, Chief Global Customer and Revenue Officer, VIOOH to discuss the findings in more detail.  ...
2024-10-1031 minDigital Changemakers
Digital ChangemakersBetter data in, better marketing ROI out.Jeremy Cartwright, Consulting Director at Nielsen and Jon Harman, Head of Data at JCDecaux UK, join Ian to discuss their latest collaborative research, ‘Location Matters for MMM’, which shows that including postcode-level data in Marketing Mix Models provides an unprecedented view of what each channel is delivering in terms of sales whilst also benefiting the accuracy of how they measure, helping to prove the true value of media channels.Download a free summary of the findings here. Hosted on Acast. See acast.com/privacy for more information.
2024-10-0328 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe DMEXCO 2024 SpecialDMEXCO is one of the biggest events dedicated to digital marketing, and for many years, it has served as a key meeting place for key players in the industry. This year the atmosphere was as vibrant as ever and the agenda was packed with insightful content covering all the usual themes but with a big focus on retail media, sustainability, AI, and data-driven but cookie-free targeting. In this episode of Life in Programmatic DOOH, JCDecaux UK’s Director of Programmatic, Mark Halliday and Jon Mundy, Associate Director – Programmatic share their DMEXCO 2024 highlights and share insights from interviews with Diederick Ubels, Mana...
2024-09-2515 minChef[fe]
Chef[fe][BEST OF] |🦋 Comment porter l'engagement RSE d'un grand groupe ? avec Lénaïc Pineau | Directrice du Développement Durable de JCDecauxPour rester informé des aventures de Chef[fe], abonnez-vous à la Newsletter : https://cheffepodcast.substack.com/   Pour découvrir et vous former à l'entreprise régénérative grâce  à Butterfly SCHOOL :  https://butterfly-regen.com/ ---  Place à l'épisode du jour :  L'impact positif c'est bien, à grande échelle c'est mieux alors comment fait-on ? Est ce applicable à nos grandes entreprises ?  La réponse est OUI ! et mon invitée du jour nous explique comment JCDecaux s'y prend.  Dans cet épisode, Lénaïc Pineau, nous apporte des clés de compréhension et d'acti...
2024-09-1941 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe Big Handover EpisodeIn this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how to overcome misconceptions about the channel. Mark shares his experiences as a Chief Data Officer agency-side and the reasons behind his return to pDOOH. Meanwhile, Dom shares his take on the rapid growth of pDOOH in the UK and what is needed to grow the channel further in the UK and beyond. Hosted on Acast. See acast.com/privacy for more information.
2024-09-1226 minDigital Changemakers
Digital ChangemakersTackling hygiene poverty with brand partnerships.Marc Greene, Commercial Director at In Kind Direct, joins Ian Whittaker for an insightful discussion around the important role that marketing plays in the charity’s strategy and how they are tackling the issue of hygiene poverty by using the power of storytelling to build partnerships with the biggest brands. In Kind Direct is a UK charity focused on distributing consumer products that are donated by huge brands such as Tesco, Kimberley Clarke and Unilever, to charitable organisations across the country, ensuring that everyone has access to the products they need to keep clean and well. Hav...
2024-09-0533 minMarketing.hu Podcast
Marketing.hu PodcastIzsák Miklós – JCDecaux | „Az out-of-home hirdetés a legkevésbé zavaró és leginkább figyelemfelkeltő hirdetési forma”A szeptember 19-én megrendezésre kerülő Marketing Summitot felvezető podcast-sorozat legfrissebb epizódjában Izsák Miklós, a JCDecaux kereskedelmi és marketing igazgatója volt a vendégünk, aki az out-of-home piac változásairól és a digitalizációban rejlő lehetőségekről mesélt. Miklós beavat minket abba, hogy miként lehet kreatív és innovatív kampányokat létrehozni az outdoor piacon és van-e olyan formátum, ami az óriásplakátok mellett kiemelt figyelmet kap majd a jövőben. Szó esik továbbá arról, hogy a nyugat-európai trendekhez képest a magya...
2024-08-0623 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeDell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first sales strategy can be challenging when your target audience is used to buying your products in-store. In this episode of Life in Programmatic Digital Out-of-Home, Gordon Bonifacio, Head of Sales at Displayce talks to Jon Mundy, Associate Director – Programmatic at JCDecaux about how they helped Dell to increase online purchase intent using a powerful combination of programmatic digital out of home (pDOOH) and mobile advertising. The campaign was shortlisted for t...
2024-07-1113 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeHow to Increase Brand Awareness by 55% in Just 10 DaysFlow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City’s Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand Face the Future leveraged the real-world power of pDOOH to drive footfall to their first ever physical activation.   Hosted on Acast. See acast.com/privacy for more information.
2024-06-1922 minCSRD Stories - Des histoires de RSE à l\'ère de la CSRD
CSRD Stories - Des histoires de RSE à l'ère de la CSRDS'engager avec un vrai budget ESG, avec Lénaïc Pineau, Directrice RSE chez JCDecaux4ème épisode de notre podcast "CSRD Stories", avec Lénaïc Pineau , Directrice Développement Durable et Qualité chez JCDecaux.Avec Elsa Boniface, Directrice associée chez ici&demain, elles ont parlé :→ Du modèle d’affaires de JCDecaux→ Du rattachement de la finance à la RSE au sein de l’entreprise et ses bénéfices et ses atouts en matière de transformation du Groupe → De la déclinaison de la feuille de route ESG auprès des filiales et de l’enjeu d’embarquer, en donnant du sens→ De l’accueil de la CSRD par JCDecaux e...
2024-06-1449 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeSkyrise Delivers 21% Uplift in Revenue for The Woodland Trust Using pDOOHSkyrise, an audience design and targeting platform, in partnership with independent media agency JAA and The Woodland Trust, won Best Integrated pDOOH Campaign at the JCDecaux Programmatic DOOH Live Awards 2024. In this episode of Life in pDOOH, Mark Burton, Business Director at Skyrise joins Philippa Evans, Associate Director, JCDecaux to dive into the strategy behind the campaign.   Hosted on Acast. See acast.com/privacy for more information.
2024-06-0618 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe JCDecaux pDOOH Live Awards RetrospectiveThis episode of Life in Programmatic DOOH sees the hosts of the JCDecaux Programmatic DOOH Live Awards Dom Kozak, Head of Programmatic at JCDecaux UK and Justin Pearse, Editor, New Digital Age reunite to discuss the highlights of the awards and what's in store for 2025! The dynamic pair relive some of the most memorable presentations focussing on themes including the intersection of technology and creativity, how to master data application in pDOOH, and why doing things differently isn't always easy! Hosted on Acast. See acast.com/privacy for more information.
2024-05-1425 minUnternehmen dieser Welt
Unternehmen dieser Welt#53 JCDecaux - Weltmarktführer im Bereich AußenwerbungVor allem in den Städten liest man den Namen "JCDecaux" häufig auf Buswartehäuschen oder Stadtinformationsanlagen. Kein Wunder, denn mit einem Umsatz von 3,57 Milliarden Euro 2023 ist das französische Unternehmen Weltmarktführer im Bereich Außenwerbung... Der Franzose Jean Claude Decaux erkennt bereits in jungen Jahren, dass er einmal Unternehmer werden will und das am liebsten im Bereich Marketing. Denn schon mit 16 Jahren entwirft er Plakate, die dafür sorgen, dass der elterliche Laden innerhalb kürzester Zeit ausverkauft ist. Mit seiner eigenen Firma "JCDecaux" kommt er 1964 auf eine Idee, die die Werbebranche und wohl auch uns...
2024-05-0819 minChef[fe]
Chef[fe]#63|🦋 Comment porter l'engagement RSE d'un grand groupe ? avec Lénaïc Pineau | Directrice du Développement Durable de JCDecauxPour rester informé des aventures de Chef[fe], abonnez-vous à la Newsletter : https://cheffepodcast.substack.com/   Pour découvrir et vous former à l'entreprise régénérative grâce  à Butterfly SCHOOL :  https://butterfly-regen.com/ ---  Place à l'épisode du jour :  L'impact positif c'est bien, à grande échelle c'est mieux alors comment fait-on ? Est ce applicable à nos grandes entreprises ?  La réponse est OUI ! et mon invitée du jour nous explique comment JCDecaux s'y prend.  Dans cet épisode, Lénaïc Pineau, nous apporte des clés de compréhension et d'acti...
2024-04-1141 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeHow Programmatic has Changed the DOOH LandscapeIn this episode of Life in Programmatic DOOH, Dallas Wiles, Co-CEO at JCDecaux UK joins host Dom Kozak, Head of Programmatic, JCDecaux UK to discuss the impact the introduction of programmatic capabilities has had on JCDecaux UK's business over the past five years. During this exclusive interview, Dallas shares insights from early conversations about programmatic DOOH with brands and agencies, how opinions have changed over the years, and how best to secure buy-in for pDOOH from senior leaders. Hosted on Acast. See acast.com/privacy for more information.
2024-04-0424 minDigital Changemakers
Digital ChangemakersHow creative testing drives results.In this episode, Andrew Tindall, Senior Vice President - Global Partnerships at System1, and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; ‘7 out of 10 OOH ads don’t work. Here’s why and how to fix them’, written by Andrew for The Drum, on the lack of creativity in Out-of-Home advertising. System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really w...
2024-03-0624 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeProgrammatic DOOH: A Tale of EvolutionIn the first episode of season three of the Life in Programmatic DOOH, JCDecaux UK’s Head of Programmatic Dom Kozak is once again joined by Carrie Condino, B2B Research Director at MTM to discuss the findings of our latest research into how marketers in the UK are using programmatic DOOH (pDOOH). Titled A Tale of Evolution, the research charts the changes in the ways in which brands and agencies in the UK have activated pDOOH and the requirements for further growth. Hosted on Acast. See acast.com/privacy for more information.
2024-03-0520 minDigital Changemakers
Digital ChangemakersHow to make your brand famous with outdoor media.In this episode, FMCG trailblazer, Jess Vega, Marketing Manager at Natural Balance Foods, joins Ian Whittaker to discuss creativity as a crucial component in successful brand building. Having worked at global brands such as Mondelez, Nestle and Ferrero, Jess noticed a shift towards online ROI focussed marketing during the pandemic and so wanted to try and rebalance the brand funnel - refocusing on brand building to drive growth. She set out to do this in a groundbreaking and creative way. Jess is joined by Andrew Mullins, Creative Director at JCDecaux UK, here to give insight into how innovative and creative...
2024-02-1522 minDe Top van Nederland
De Top van NederlandHannelore Majoor (JCDecaux) over bedrijven die adverteren in bushokjes en op lantaarnpalenVoor bedrijven zijn er talloze manieren om te adverteren, zowel online als offline struikel je haast over alle mogelijkheden. Maar kunnen bedrijven nog wel de interesse wekken van die al overprikkelde consumenten en kun je nog wel zomaar voor alles reclame maken? In ‘De top van Nederland’ een uitgebreid gesprek met Hannelore Majoor, algemeen directeur van buitenreclamebedrijf JCDecaux in Nederland en voorzitter van brancheorganisatie Outreach.   Presentator Thomas van Zijl vraagt haar...  - of buitenreclame nog wel interessant is voor bedrijven;  - wat voor regels er allemaal aan zitten te komen als het gaat om reclames...
2024-01-2925 minDigital Changemakers
Digital ChangemakersCapturing the spirit of the nation.In this episode, Emma Rowson, Marketing Executive at JCDecaux UK, joins Ian Whittaker to talk about the British Journal of Photography’s annual Out-of-Home exhibition of Portrait of Britain. Celebrating the creative, diverse and resilient spirit of the nation, Portrait of Britain is the UK’s biggest annual photography exhibition and since 2016, the exhibition has partnered with JCDecaux to showcase 100 winning images in a month-long digital screen display across the UK. The large-scale exhibition uses the immense reach of Out-of-Home to bring art to public spaces nationwide, creating a joyful and poignant celebration of British identity. Rea...
2024-01-0921 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe Best Programmatic DOOH Ads of 2023In the season 2 finale, JCDecaux's UK Programmatic Team share their favourite ads of 2023. Hosted on Acast. See acast.com/privacy for more information.
2023-12-1410 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeWhy Location-Based Activation Delivers More Effective Cross-Channel Media OutcomesLocation-based targeting has always been big in out of home advertising but somewhat overlooked in other digital channels – until now. In this episode of Life in Programmatic DOOH, Matt Hamill, UK Sales Director, TapTap Digital delves into the location-based strategy behind several of the predictive advertising platform’s recent cross-channel campaigns. Hosted by Philippa Evans, Associate Director – Programmatic at JCDecaux UK, this episode is packed with advice for marketers looking to more effectively reach and engage audiences by harnessing the power of multiple data sources unified by a single point of truth – location.   Hosted on Acast. See acast.com/privacy f...
2023-11-2315 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe Increasing Importance of Location in Cross-Channel AdvertisingThe demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data. In this episode of Life in pDOOOH, Kelly Merritt, Director: Omnichannel Product Growth Team at EssenceMediacom, talks to Dom Kozak, Head of Programmatic, JCDecaux UK, about the role of location in the planning and buying of cross-channel media.   Hosted on Acast. See acast.com/privacy for more information.
2023-11-0818 minDigital Changemakers
Digital ChangemakersCreativity as a force for growth.Want to unlock the secret to creating the perfect poster?In this episode, Chris Langley, Director of Global Media Partnerships at System 1, and Nick Drewe, Research Executive at JCDecaux UK, join Ian Whittaker to share how they worked with brands such as Three and Specsavers to develop new results-driven guidelines on how to create the perfect poster. The new collaborative research from System1, Lumen Research and JCDecaux UK combines AI, Emotion and Attention testing to show that creativity is a key driver for effectiveness.In a world where attention is a finite resource, fi...
2023-11-0732 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeWhat is the Role of pDOOH in Multi-Channel Campaigns?With an abundance of programmatic channels and access points available, today’s marketers need to consider more factors than ever before when deciding on the optimal media mix for campaigns. Add to that the need to understand the nuances of each channel and different measurement methodologies and it’s easy to see why adding new channels can be challenging. In this episode of Life in Programmatic DOOH, Ed Mullins, Director, Inventory and Partnerships at StackAdapt, an omnichannel demand-side platform (DSP) joins JCDecaux UK’s Head of Programmatic, Dom Kozak to discuss how marketers can best approach adding...
2023-10-2620 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeLife in Programmatic Digital Out of Home: The DMEXCO SpecialIn this special episode of Life in Programmatic DOOH, JCDecaux UK’s Dom Kozak, Head of Programmatic, and Michelle Ashurst, Head of Sales – Agency reflect on the biggest conversations had at DMECXO 2023. We also hear from Jerry Putters, Account Manager Digital, JCDecaux Netherlands, Andy Beames, Director Client Partnerships, Data, Samba TV, Mike Racic, President, Prebid, and Daniel McNamara, Head of Digital Operations, Publicis Imagine about the challenges facing marketers today and how media owners can help agencies and brands.   Hosted on Acast. See acast.com/privacy for more information.
2023-10-1115 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeHow to Prove Programmatic DOOH Drives Incremental RevenueOne of the questions we get asked most often is how brands and agencies can prove that programmatic digital out of home drives incremental revenue.  In episode 7 of the Life in Programmatic Digital out of Home podcast, Tom Elder, Strategy and Planning Partner at Open Partners reveals to Philippa Evans, Associate Director, Programmatic at JCDecaux UK just how to crack this measurement conundrum.   Hosted on Acast. See acast.com/privacy for more information.
2023-10-0521 minDigital Changemakers
Digital ChangemakersScaling a sustainable start-upResearch shows that when it comes to purchasing clothing, Gen Z are more sustainably minded than previous generations but that price is often prioritised. So how can consumers balance price and sustainable engagement with fashion?Josephine Philips, Founder and CEO of SOJO, a sustainable fashion-tech start-up, joins Ian Whittaker to give an insight into how businesses and marketers can meet the various needs of their customers without compromising on sustainability. In 2022, Josephine was named one of the Forbes 30 under 30 in the Technology Industry and JCDecaux welcomes Josephine as an industry pioneer who is challenging attitudes...
2023-10-0318 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeQuantifying the Incremental Gains Delivered by pDOOH and Good CreativeAs programmatic digital out of home (pDOOH) grows in popularity among digital marketers so does the quest for accurate measurement of incremental gains in the performance of other channels as well as footfall. In episode seven of the Life in prDOOH podcast, expert in this space, Hannah Scott, Vice President of Client Services, Scoota, shares examples of the performance uplift they’ve seen. Host Philippa Evans, Associate Director – Programmatic at JCDecaux, and Hannah also delve into how to leverage programmatic capabilities to really make your creative pop!    Hosted on Acast. See acast.com/privacy for more information.
2023-09-2123 minDataGen
DataGen#81 - JCDecaux : Lancer une nouvelle offre data pour 80 pays🚀 LE POST LINKEDIN A COMMENTER POUR GAGNER UN FULL PASS GRATUIT POUR LE BIG DATA & IA PARIS LES 25 et 26 SEPTEMBRE 2023 : le lien sera ajouté le 19/09 à 10h.---Isaline Duminil est Global Client Partner chez JCDecaux, le n°1 mondial de la publicité outdoor qui touche quotidiennement 850 millions de personnes dans 80 pays. Depuis quelques années, ils ont lancé une nouvelle offre data pour accompagner encore mieux les marques dans l'optimisation de leurs campagnes outdoor.On aborde :🔥 La genèse de l’offre data,🔥 Les piliers de cette offre data (Optimiz...
2023-09-1927 minDigital Changemakers
Digital ChangemakersGen Z: The Economic Powerhouse.With Gen Z now comprising 15% of the UK population, tapping into their increasing spending power is an opportunity that marketers can’t afford to miss. But how different are Gen Z from previous generations and how should this shape brand and marketing strategies? Kian Bakhtiari, founder of The People, a Gen Z insights and strategy agency, joins Ian Whittaker to explain the importance of understanding Gen Z and the channels that work best to cut through. Named as one of the Top 20 Future Leaders by the Financial Times for his contributions to marketing, JCDecaux welcomes Kian as an...
2023-09-0531 minDigital Changemakers
Digital ChangemakersGiffgaff talks people, planet and profit.How do you balance business growth with sustainability – or does sustainability drive the bottom line? Giffgaff balances people, planet and profit with equal value and effort. Having launched a call-to-arms to market for brands to bring sustainability higher up their agenda when it comes to media planning, JCDecaux welcomes a true pioneer in the space. B Corp-certified and very much focused on long-term cultural change, giffgaff’s Georgina Bramall, Marketing Strategy Director, shares her experience and learnings for others wanting to push sustainability further up their organisation’s agenda.With a new report out from JCDecaux UK and...
2023-08-0823 minDigital Changemakers
Digital ChangemakersSummer Series: Cutting through with Out-of-HomeUgo Agbai, Co-Founder of Ruka Hair, joins Thanh Catachanas, from JCDecaux UK’s Reach programme, who are on a mission to create the definitive hair brand for Black women nationwide. The pair talk about the power of the public screen and how Out-of-Home will be key in scaling up and buildingbrand fame.  Launched during the pandemic and a recipient of the 2022 Google for Startups Black Founders Fund, RUKA Hair focuses on bringing the latest science and innovation to the treatment and management of curly, coily and wavy hair. Now they’re bringing their brand to a national audien...
2023-07-2633 minDigital Changemakers
Digital ChangemakersSummer Series: Using Out-of-Home to build a brandVisionary businesswoman Anna Samuels, founder of Boxx, talks with Thanh Catachanas, Head of JCDecaux UK’s Reach programme, designed to support brand growth for Black, Asian and Multi-Ethnic brands, about her goal to make boxing-inspired fitness accessible to everyone and how using Out-of-Home will enable her to build her brand.   A former chartered accountant, Anna saw a gap in the market when she was on maternity leave and launched Boxx, which champions fitness wherever you are, be it on the the Boxx+ app or in her East London studio. Now she’s ready to take her bra...
2023-07-1923 minDigital Changemakers
Digital ChangemakersSummer Series: Scaling your brand with the power of the public screenHow do you build brand fame for a product that is often considered taboo? Ruby Raut, FemTech pioneer and founder of WUKA, joins Thanh Catachanas, part of JCDecaux UK’s Reach programme, to discuss her ambition to put an end to period shame and encourage women to use her sustainable period pants. Getting the message out to her audience is key and she shares how Out-of-Home will help her take her brand to the next level and talk directly to her target audience.Ruby talks about her brand’s origin story, having to use old sari rags...
2023-07-1121 minÁlljon meg egy novellára!
Álljon meg egy novellára!Haász János: Kéretlen levelek
2023-06-1405 minÁlljon meg egy novellára!
Álljon meg egy novellára!Kiss Barbara: A hideg és az idegen
2023-06-1406 minÁlljon meg egy novellára!
Álljon meg egy novellára!Lackó Gábor: A megállóban
2023-06-1404 minÁlljon meg egy novellára!
Álljon meg egy novellára!Schlotter Mira: Ajándék
2023-06-1405 minÁlljon meg egy novellára!
Álljon meg egy novellára!B.B. Natália: Igazán koszosnak lenni
2023-06-1404 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeWTF is Fixed Point Programmatic?The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data.  In episode 6 of the Life in Programmatic Digital out of Home, Dom Kozak, Head of Programmatic at JCDecaux UK, is joined by Dan Larden, Chief Strategy Officer at TPA Digital, a true pioneer in the programmatic digital out of home (prDOOH) space and champion of the concept of ‘fixed point programmatic’. Hosted on Acast. See acast.com/privac...
2023-06-0821 minUnmade: media and marketing analysis
Unmade: media and marketing analysisWhy JCDecaux's Steve O'Connor is bullish that programmatic will make a difference in outdoorWelcome to an audio-led edition of Unmade.Today’s edition features an interview with Steve O’Connor, chief executive of outdoor giant JCDecaux and long-standing director of the Outdoor Media Association.JCDecaux Australia & New Zealand boss Steve O’Connor has been in the out of home advertising game for a long time - about 30 years, to be precise. It’s been almost 24 years since O’Connor joined the Outdoor Media Association as a director. Five years into his tenure, he was appointed CEO of JCDecaux in 2004.In today’s interview with Unmade’s Tim Burrowes...
2023-06-0827 minDigital Changemakers
Digital ChangemakersGoogle and JCDecaux: Black, Asian and Multi-ethnic DisruptorsIan is joined by Precious Oyelade from The Google for Startups Black Founders Fund and Thanh Catachanas from JCDecaux Reach to continue the conversation about reaching and commercialising diverse and inclusive audiences, with two successful examples of new programmes to inspire marketers.The Google for Startups Black Founders Fund and JCDecaux Reach are hugely successful programmes designed to support brand growth for Black, Asian and Multi-Ethnic brands, helping them scale and grow by reaching their chosen target audiences through Capital Investment and the Power of the Public Screen. What can big brands learn from the disruptors...
2023-06-0628 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeSeamlessly Reaching Audiences Online and OfflineAdvances in programmatic technology and data capabilities have enabled marketers to better reach audiences as they move between online and offline environments. Specifically, in out-of-home advertising, the addition of programmatic provides additional flexibility, optimisation opportunities, and omnichannel measurement. In this episode of Life in Programmatic DOOH Hrshida Vekariya, Account Director - Addressable Strategy at Matterkind explains how marketers can embrace collaboration, technology, and data to deliver better omnichannel consumer experiences and results.  Hosted on Acast. See acast.com/privacy for more information.
2023-05-1719 minIntelligence Artificielle - Data Driven 101 - Le podcast IA & Data 100% en français
Intelligence Artificielle - Data Driven 101 - Le podcast IA & Data 100% en français#18 : Victor Azria (Global Data Director @ JCDecaux) : Les panneaux d’affichages face à la dataVictor Azria , Global Data Director chez JCDecaux est l’invité de l’épisode 18 de Data driven 101. Il nous parle de l'utilisation des données chez JCDecaux et nous explique comment la division data a été créée pour répondre aux défis posés par la transformation de l'écosystème des médias et l'arrivée d'acteurs émergents dans le domaine du marketing digital. Mots clés KPI (Key Performance Indicator) : Un indicateur clé de performance est une mesure quantifiable utilisée pour évaluer la réussite d'une entrepri...
2023-05-0841 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe Advantages of a Data-Driven Omnichannel StrategyData can transform targeting and creative strategy in programmatic DOOH (prDOOH) and holds the key to unlocking omnichannel insights that can power improvements in cross-channel efficiency. However, data remains under-used in this high-growth channel. In this podcast, Shanil Chande, Commercial Director UK, at Hawk shares his experiences using data to inform and optimise omnichannel campaigns.   Hosted on Acast. See acast.com/privacy for more information.
2023-05-0320 minDigital Changemakers
Digital ChangemakersMarketing shouldn’t be left to the marketing department.Today Ian interviews Mai Fenton about the tactics marketers can use to challenge the oversimplified rhetoric that marketing can be done by anyone and prove the value of marketing and advertising for the business. Especially helpful when budgets are under pressure in today’s economy. Today’s expert guest is Mai Fenton, CMO at Superscript is a marketer all-too familiar with the Boardroom. Mai has been named CMO to Watch, Revenue Marketing One to Watch and a Top 30 Most Influential Fintech Marketers. Hosted on Acast. See acast.com/privacy for more information.
2023-05-0128 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomePractical Considerations for an Omnichannel StrategyThe introduction of programmatic buying capabilities has resulted in more collaborative approaches between OOH specialists and those responsible for buying online advertising. In this episode of Life in Programmatic DOOH, Dom Kozak, Head of Programmatic at JCDecaux UK in conversation with Alys Donnelly, Head of Programmatic, Kinetic about what it’s like to collaborate with digital teams.  Hosted on Acast. See acast.com/privacy for more information.
2023-04-2023 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeDemystifying Data IntegrationPhil Duffield, VP, UK, The Trade Desk speaks to Dom Kozak, Head of Programmatic, JCDecaux UK about the power of data integration in prDOOH and how to best leverage data as part of an omnichannel strategy.   Hosted on Acast. See acast.com/privacy for more information.
2023-04-0622 minDigital Changemakers
Digital ChangemakersThe £4.5bn untapped market: Results speak louder than words.In this unmissable conversation about the Multi-Ethnic consumer, Ian chats with Lydia Amoah, CEO of Backlight and author of the acclaimed Black Pound Report. With a disposable income of over £4.2Billion annually, the Black, Asian and Multi-Ethnic consumer is without a doubt one of the most untapped audiences within the UK. Lydia is recognised as one of Britain’s leading authorities on diversity, equity and inclusion (DEI) and shares her experience dealing with brands who have not only adopted the moral obligations behind DEI, but have capitalised on the economic reasons and driven growth in their bottom line. Can your bra...
2023-04-0447 minLife in Programmatic Digital Out-of-Home
Life in Programmatic Digital Out-of-HomeThe Time is NowIn February 2023, JCDecaux UK, in partnership with MTM, revealed findings from a survey of 200 programmatic digital out-of-home marketers. The research titled “Programmatic DOOH: The Time is Now” highlighted the benefits, challenges, and real-life applications of prDOOH. Dom Kozak, Head of Programmatic at JCDecaux UK spoke to Carrie Condino, Associate Director, MTM, about the findings and the key take aways for marketers. Download the research here: https://www.jcdecaux.co.uk/why-out-home/programmatic Hosted on Acast. See acast.com/privacy for more information.
2023-03-1616 minDigital Changemakers
Digital ChangemakersPause. Assess. Be Bold. Repeat.Ian chats with Kelly Parker, CEO of Wavemaker to discuss new ways for marketers to think about driving exponential growth. Since the industry has been in a constant state of flux over the past few years, Kelly’s gives her observations on how marketers’ behaviours have changed over the last few years, and who is standing out for the right reasons when it comes to growing brands. Listeners can use these challenges to their advantage to act boldly and step up their advertising strategies. Exponential growth requires uncomfortable change - are you bold enough? Hosted on Acast. See acast.com...
2023-03-0724 minLes bonnes pratiques IT par Republik IT
Les bonnes pratiques IT par Republik ITPourquoi JCDecaux a noué une alliance avec Pernod Ricard autour de la dataVictor Azria, data director chez JCDecaux, revient sur les raisons ayant incité JCDecaux à nouer une alliance avec Pernod Ricard autour du portail data créé par ce dernier. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
2023-02-2402 minDigital Changemakers
Digital ChangemakersThe Public is your only critic.Ian chats with Zoe Harrison (1854) and Janet Guest (JCDecaux) to discuss the annual national photography competition Portrait of Britain. The joint venture between JCDecaux and the British Photography Journal uses out of home screens to turn Britain into a national gallery, showcasing people across genders, geographies and generations. Photos of the public, by the public, in public, serves as a reminder of the broadness and diversity of audiences across the country. Find out how you can use the power of the public screen to amplify your message across every diverse audience in Britain today. Hosted on Acast. See acast.c...
2023-02-0732 minDigital Changemakers
Digital ChangemakersAdapt or Die: The Macroeconomic and Structural changes affecting Advertising today.The macroeconomic effects being endured by the ad industry are commonly documented in recent years, but are there more fundamental structural changes underway? Daniel Knapp, Chief Economist for the International Advertising Bureau shares his insights on where ad markets are heading, and the recipe companies can follow to keep up. Slowing digital ad performance, unrealised ecommerce forecast, and social media content disruptors are requiring advertisers to rethink strategies. Listen to what Ian and Daniel have to say and how you can steer your marketing plan to remain competitive. Hosted on Acast. See acast.com/privacy for more information.
2023-01-2435 minDigital Changemakers
Digital ChangemakersLocation-based advertising, a 17.78% CAGR growth market worth £76.4bn globally.Your local Out-of-Home poster is now a live data source that segments and targets its audience. Digital capabilities are radically changing how multi-channel marketing campaigns are planned, but one of the biggest questions is - how can they be measured? Ian chats with Chris Felton, Director of Data and Insight at JCDecaux about how Digital Out-of-Home is using data to deliver evidence-based results and improve multi-channel marketing measurement across the industry.To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk Hosted on Acast. See acast.com/privacy for more...
2023-01-1716 minMi3 Audio Edition
Mi3 Audio EditionRe-engineering out of home: How The Guardian’s brand push drove JCDecaux to open its network to editors and set a global standard; where carbon-conscious brands are moving their ad dollars and why online pureplays are switching channelsThree months ago, The Guardian launched its first Australian brand campaign in a bid for double-digit audience increases – and ploughed its entire budget into one media partner. JCDecaux won the brief because it could deliver scale and the tech capability to enable real-time API feeds direct from the Guardian’s editors without any human intervention. But critically, because JCDecaux is also aligned on environmental, social and corporate governance, or ESG. Now both The Guardian and JCDecaux say they are winning significant new business on the back of green credentials, while the campaign is starting to move the needle. Meanwhile, the...
2022-12-1544 minDigital Changemakers
Digital ChangemakersAn expert guide to multi-channel measurement.In Multi-channel marketing, the biggest question to be answered is how can it be measured? As traditional channels like Out of Home advance in their digital capabilities, evidence-based measurement is as important as the capabilities themselves. In this episode Ian Whittaker interviews Andy Brown, ex global CEO of Kantar about how the industry is performing in terms of measurement and the effect that channel silos are having on progression in the area. This is a frank and informative conversation about challenges, opportunities and how to take a holistic approach to measurement.To download related research and...
2022-12-1328 minDigital Changemakers
Digital ChangemakersDigital is the new traditional - brand channels’ latest digital capabilities.The IAB has officially classified Digital Out of Home and Broadcast Video on Demand as digital channels due to the latest capabilities. But how easily is this being accepted within the industry? Award-winning Analyst, Ian Whittaker, is joined by IAB CEO James Chandler, PWC’s Steph Claxton and Jawad Safdar, Hyperoptic Broadband, where they discuss the concept that digital campaigns can extend beyond performance channels due to capability advancements in traditional media. They debate the opportunities and challenges the industry faces and how you can take this forward for your organisation. Hosted on Acast. See acast.com/privacy for mo...
2022-12-0630 minDigital Changemakers
Digital ChangemakersWhy marketers should talk in numbers, not crayons.Award-winning Analyst, Ian Whittaker, interviews Mark Evans, Managing Director of Marketing and Digital at Direct Line, on how he changed Boardroom perceptions of Marketing from a cost to an essential investment for long term growth. Follow Mark’s top tips on how to build a Marketing Effectiveness programme, change the language marketers use, adapt company culture and ultimately how to make Marketing investment a Board priority. You too could change the perception of marketing being a “colouring in” function to being an essential growth driver.To download related research and case studies, please visit https://changemakers.jcdeca...
2022-11-2929 minDigital Changemakers
Digital ChangemakersLearn the Language of the CFO for Success in the Boardroom.Ian Whittaker (Liberty Sky Advisors) and Sam Tomlinson (PWC) discuss the tools that persuade Boards to treat marketing as a long-term investment rather than a cost. Hear about the psychology and motivations of the CFO, the accounting practices behind advertising spend, econometric modelling, and using the right financial language to execute a successful long term investment case. Smart brands are treating advertising investment in this way, but can marketers and advertisers arm the CFO with the right information and data to convince the wider investment and analyst community? Hosted on Acast. See acast.com/privacy for more information.
2022-11-2124 minDigital Changemakers
Digital ChangemakersLeaking Ad spend, a billion-pound problem for advertisers.Did you hear about the PWC study showing 15% of UK digital advertising spend falls into an unknown delta? Award-winning Analyst, Ian Whittaker, discusses the report findings with Sam Tomlinson, who led the report-writing team at PWC. Hear how the Advertisers that are paying attention to this unoptimised ad spend are the ones who are reaping the benefit, but they are in the minority. Blaze a trail in your organisation by learning how to implement more sophisticated econometric modelling, measure the long term effect of sales and block leaking ad spend.To download related research and case...
2022-11-1526 minDigital Changemakers
Digital ChangemakersDigital Changemakers channel trailer.JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value.  Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic...
2022-11-0201 minDigital Changemakers
Digital ChangemakersDon’t panic! How to navigate a recession.The threat of recession is enduring, and the data shows a clear polarisation in consumer spending. Some are switching to lower cost alternatives while others are joining waiting lists for Swiss watches. Brands should resist the urge to panic and consider how they move forward with their consumer base. In this bonus episode Ian and Rajvi discuss how to switch our mindset from consumer to investor to set ourselves up for success during an economic downturn.To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk Hosted on Acast. See...
2022-11-0222 minDigital Changemakers
Digital Changemakers5 Megatrends Curious Marketers Should Know.The pressure to cut costs and regrow margins is fierce, but are boards being penny wise and pound foolish? Find out how to put yourself in the best position to take positive action for business results. Rajvi Kantaria (JCDecaux) joins award-winning Analyst, Ian Whittaker, to discuss why Advertisers and Marketers are facing one of the most complex macro-economic landscapes of our time. They discuss 5 megatrends in advertising and highlight opportunities for serious marketers to demonstrate their impact on long term business growth.To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk
2022-11-0237 minBeispiele
BeispieleJCDecaux verschlechtert das Stadtbild und stört den VerkehrAn der U-Bahn-Station Christuskirche: eine überflüssige und stromfressende Werbetafel mit Videos und schnellen Bildwechseln. Diese digitale Werbeanlage von JCDecaux dominiert das Blickfeld. Der Werbekonzern Wall/JCDecaux belästigt und belastet damit die Menschen, die hier die U-Bahn nehmen oder auf Straße oder Gehweg vorbeikommen müssen. Zudem ist es ein mutwilliger Eingriff in den Straßenverkehr: die Anlage steht inmitten von Verkehrsschildern und Ampeln, blendet und lenkt den Blick unter Ausnutzung wahrnehmungsphysiologischer Mechanismen vom Verkehr ab, um die Blicke der Passant:innen auszubeuten. Das nennt sich dann "Stadtmöblierung" D...
2022-10-2600 min100%Media week, le podcast The Media Leader FR
100%Media week, le podcast The Media Leader FR#37 - JCDecaux, CGV TV, Netflix, Paramount+, Universal+, Etude RP Cision[SAISON 2] Au sommaire de l’épisode #37 du vendredi 21 octobre 2022 (prochain épisode : vendredi 18 novembre)Pourquoi les afficheurs sont-ils au centre d'un tel bashing ? Comment JCDecaux répond au défi climatique : Isabelle Schlumberger, directrice général commerce, marketing et développement, est l'invitée de la semaine.Le communiqué de presse n'est pas mort ! Les journalistes l'utilisent encore et le plébiscitent, selon une étude Cision. Zoom avec Cyndie Bettant, directrice de la communication de Cision France.Netflix reprend des couleurs... mais de nouveaux concurrents arrivent sur le marché français : Paramount+ et Universal+La future mesure c...
2022-10-2110 minLife in Digital
Life in DigitalUnparalleled Growth in Programmatic and OOH with Dom Kozak, Head of Programmatic at JCDecaux“We’re seeing unparalleled growth” in the rise of programmatic and Out-of-Home. In our latest episode of the Life in Digital Podcast, we are joined by Dom Kozak, Head of Programmatic at JCDecaux, recent winner of the 2022 'Ad Tech Hero' award at New Digital Age’s ‘NDA  Heroes Awards’. Ed and Dom talk about the importance of relevance and how the future of seeing OOH ads in real time, is right around the corner. We delve into digitisation and how programmatic is playing a vital role in JCDecaux and the wider OOH space. References:
2022-05-3032 min100%Media week, le podcast The Media Leader FR
100%Media week, le podcast The Media Leader FR#8 - JCDecaux, Mediatransports, audience radio, Franc-Tireur, TF1 / M6, Bolloré, Spotify, NetflixAu sommaire de l'épisode #8 du 19 novembre 2021 : une page consacrée à la communication extérieure avec un retour sur l’événement OOH Trends organisé par 100%MEDIA et la Correspondance de la Publicité ainsi qu’une interview d’Isabelle Schlumberger de JCDecaux, la reconduction de Mediatransports sur les réseaux SNCF/RATP avec Valérie Decamp, les audiences radio publiées par Médiamétrie, le lancement d’une nouvelle publication par CMI France : Franc-Tireur, la fusion TF1/M6 qui provoque des recours de Free , une enquête sur le nouvel empire médiatique de Bolloré, l’AFP signe avec Google et des nouveauté...
2021-11-1910 minPapageno Klasszik
Papageno KlasszikSamu Tímeával, a JCDecaux vezérigazgatója a Papageno vendégeJCDecaux népszerű novellapályázata
2021-08-3009 minMarketing Directo - Podcast, conferencias y entrev
Marketing Directo - Podcast, conferencias y entrevDebate: Mindset Digital | The Working Break evento de JCDecaux¿Cómo satisfacer las necesidades de nuestros clientes con una mentalidad digital y posibilidades creativas DOOH? JCDecaux nos trae todas las respuestas en este podcast-debate. Una mesa redonda moderada por Javier Piedrahita, CEO & Founder de MarketingDirecto.com. Participan: - Natalia Escribano, Directora Comercial de VIOOH - Giulia Grazzini, Directora de Marketing de Adsquare - Ricardo Molero, Director de Inversión y Precisión Digital, Impresa y Radio de Publicis Group - Natalia Papiol, Directora General de The Trade Desk España.
2021-04-221h 10Marketing Directo - Podcast, conferencias y entrev
Marketing Directo - Podcast, conferencias y entrevDebate: Mindset Digital | The Working Break evento de JCDecaux¿Cómo satisfacer las necesidades de nuestros clientes con una mentalidad digital y posibilidades creativas DOOH? JCDecaux nos trae todas las respuestas en este podcast-debate. Una mesa redonda moderada por Javier Piedrahita, CEO & Founder de MarketingDirecto.com. Participan: - Natalia Escribano, Directora Comercial de VIOOH - Giulia Grazzini, Directora de Marketing de Adsquare - Ricardo Molero, Director de Inversión y Precisión Digital, Impresa y Radio de Publicis Group - Natalia Papiol, Directora General de The Trade Desk España.
2021-04-221h 10New Digital Age
New Digital AgeThe NDA Podcast: Lauren Baines, International Creative Partnerships Director, JCDecaux on Creativity and InnovationLauren Baines, International Creative Partnerships Director, JCDecaux talks creativity and innovation and takes a look at how digitisation in OOH has affected them. The post The NDA Podcast: Lauren Baines, International Creative Partnerships Director, JCDecaux on Creativity and Innovation appeared first on New Digital Age.
2020-12-1811 minLa Fabrique
La FabriqueGG vs SU - 4 - JCDecaux avec Laurent Lim🗯️🤗Format confiné GG vs SU -- Grand Groupe vs Start Up 🤗🗯️ Car on ne part pas toujours du grand groupe pour aller vers la start-up, Laurent nous parle de son passage chez 📮InPost 📮 avant de rejoindre 🚏JCDecaux 🚏 💫Commencer sa carrière dans le conseil 💫Les ressemblances dans le développement informatique GG  vs SU 💫Retrouver l’agilité et la rapidité d’une startup combinées aux expertises d’un grand groupe 💫 Avantage et Inconvénients, avant le traditionnel conseil final ! N'hésitez pas à noter 5 ⭐sur iTunes, et à partager l'épisode bien sûr !
2020-05-0923 minOndernemen in tijden van Corona
Ondernemen in tijden van CoronaE11 - Bart de Vries, commercieel directeur van JCDecaux NederlandBart de Vries, commercieel directeur van JCDecaux Nederland, een van de grootste buitenreclame-exploitanten ter wereld, is de elfde gast in deze periodieke, nieuwe podcastserie, die geheel onder de vlag van Corona waait. De crisis vraagt om nieuw leiderschap, creativiteit en moed. Begrippen waar deze ondernemer zeker niet voor terug deinst.
2020-04-0433 minMain thomas channel
Main thomas channelJCDecaux-Figaro : Paris est-elle "sous-digitalisée" ?Extrait d'un entretien du Figaro avec Isabelle Schlumberger, Directrice générale commerce marketing et développement chez JCDecaux. Entretien complet sous cet article -> https://www.lefigaro.fr/actualite-france/delphine-batho-veut-faire-disparaitre-les-ecrans-publicitaires-dans-l-espace-public-20200205
2020-02-0800 minBusiness Extra
Business ExtraJCDecaux's Martin Sabbagh on the advertising landscapeEpisode 30: Host Mustafa Alrawi speaks to Martin Sabbagh, the Middle East chief executive of JCDecaux, the global outdoor advertising group. Mr Sabbagh offers some fascinating insights into the current trends impacting his industry, which is often a bellwether for the wider economy. It is also a time of technological disruption which has resulted in fresh challenges and opportunities for JCDecaux.
2017-08-1026 min