Shows
Profitable Performance MarketingNavigating Affiliate Tracking & Consent Laws with Steven BrownIn this episode of the Profitable Performance Marketing Podcast, host Jake Fuller, CEO of JEBCommerce, sits down with Steven Brown, CEO at Moonpull, to explore the evolving landscape of affiliate tracking amid changes in consent laws. With insight based on decades of experience, Steven navigates the complexities of tracking developments including the establishment of Moonpull to solve tracking issues. They delve into Europe's stringent consent regulations compared to the emerging U.S. laws, discussing the profound effects they have on merchants needing to adapt.Steven highlights the hierarchy of tracking methods, emphasizing the precarious position third-party cookies...
2025-02-2044 min
Profitable Performance MarketingReferral Programs Unplugged: Boosting Your Brand's Network with Will FraserJoin Jake Fuller, CEO at JEBCommerce, in this engaging episode of the Profitable Performance Marketing Podcast as he interviews Will Fraser, the Head of /advocate at impact.com. They delve into the nuanced differences between referral and affiliate programs and the significance of brand ambassadors. Will shares insights from his journey from social media promotions to developing a sophisticated referral platform that evolved into /advocate at impact.com. Expect a lively discussion on incentives, common pitfalls, and best practices in referral marketing, ensuring loyal customers become your product's top referrers. Whether you're looking to retain customers or attract new...
2024-12-1131 min
Profitable Performance MarketingThe Emergence of AI & Affiliate Marketing with Cary PierceIn the inaugural episode of PPM's season four, new host Jake Fuller, CEO at JEBCommerce, sits down for an engaging conversation with Cary Pierce, Senior Global Director at Rakuten Advertising. Tackling the hottest topic of the moment, AI, they delve into its impact on the affiliate marketing industry. Cary shares insightful examples of AI's current applications at Rakuten, such as machine learning in forecasting and partner discovery tools. They discuss the fine line between using AI as an efficiency tool and preserving the essential human touch in building relationships. With humor and humility, they explore both the benefits and...
2024-10-0932 min
Profitable Performance Marketing5 Things Networks and Advertisers Are Doing to Stifle InnovationJoin Jamie Birch in a candid discussion about some of the frustrations and challenges stifling innovation in affiliate marketing. From inaccessible advertiser contact information to network approval hurdles, Jamie sheds light on several key obstacles hindering affiliate growth and offers insights for improvement. Tune in for a thought-provoking episode on the state of affiliate marketing today.
2024-03-2718 min
Profitable Performance MarketingThen and Now: Martech Record's Impact and Affiliate B2B with Michael McNernyJoin us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B affiliate marketing.In this episode, Michael shares insights on different monetization strategies and leveraging technology like Slack and webinars to foster community engagement within the B2B sphere. We also revisit the premier buyer's guide on networks and technology platforms, a cornerstone of Martech Record's offerings.Connect with Michael...
2024-03-2052 min
Profitable Performance MarketingThe Quickest Way to Increase New Customer Acquisition in the Affiliate ChannelJoin Jamie as he delves into the secrets of quickly improving new customer acquisition in your affiliate channel. With decades of experience in affiliate marketing, Jamie shares actionable strategies to boost your program's performance.In this episode, Jamie explores various strategies, including:Identifying affiliates driving the highest new customer conversions.Categorizing affiliates based on sales and new customer acquisition rates.Tailoring approaches for high-performing affiliates versus those with lower sales.Crafting exclusive offers and commission incentives for targeted affiliates.Developing customized creatives and initiating personalized conversations.Join the conversation and discover actionable insights to boost...
2024-03-1311 min
Profitable Performance MarketingPurpose and Intentionality in Digital Marketing with Kevin StrawbridgeIn today's episode, Jamie Birch engages in a candid conversation with industry veteran and digital marketing pioneer, Kevin Strawbridge. With a career spanning every facet of the affiliate channel, from managing affiliate marketing at JCPenney to leading as CEO of ClickBank and operating the premier coupon site DealTaker, Kevin brings decades of experience to the table. Join Jamie and Kevin as they delve into:The journey to Kevin's illustrious careerNavigating and shaping a successful digital marketing pathLeveraging coupon and deal affiliates for effective acquisition strategiesAdvocating for the power of affiliate marketingCollaboration with Finance on budgeting challengesPlus, much more...
2024-03-061h 09
Profitable Performance Marketing5 Key Strategies for NewcomersIn this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights essential resources available for success. Jamie stresses the necessity of putting in the work, utilizing tools like BrandVerity and FMTC, and tapping into industry organizations like the PMA and MartechRecord. He also underscores the significance of having a solid plan in place, encompassing tracking, commissions, consumer offers, compliance, and more. For further guidance or assistance, listeners are encouraged to reach...
2024-02-2812 min
Profitable Performance MarketingMarketing As An Act of Love and Other Concepts with Nick Charrow and Emma Wolff of Princess CruisesIn this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic "dark matter" of marketing to discussing its role as an expression of love and compassion, they navigate through the challenges and opportunities in the travel industry amidst and post-pandemic. The conversation also highlights the significance of testing and learning in marketing strategies, always centering around the consumer. Stay tuned for a follow-up episode with this dynamic...
2024-02-2150 min
Profitable Performance MarketingThe Importance of Affiliate Channel Alignment and Equipping Your PublishersIn this episode, Jamie Birch delves into the critical aspect of alignment and tools for affiliates. Whether aiming for new customers, maximizing revenue, or prioritizing profit margins, providing affiliates with essential tools is paramount. Jamie covers key categories including tracking, reporting, incentives, compensation, consumer offers, creative, and content. Tune in to gain insights and strategies for optimizing affiliate programs effectively.
2024-02-1420 min
Profitable Performance MarketingFrom DC to Park City - An Affiliate Marketing Journey with Vanessa IsaacsonToday's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it.Jamie and Vanessa cover trends in the space, the popularity of the channel, new emerging affiliate publishers and more.The discussion around EPC was very unique as well and definitely shows the importance of utilizing every part of your affiliate channel to grow customer acquisition. Have you thought about increasing your EPC so you are more attractive to big and vital affiliate publishers...
2024-02-0756 min
Profitable Performance MarketingProduct-based Commissioning in Your Affiliate ProgramDid you know commissions can be paid out based on the products you sell? Or that commission levels can be set for different categories or product SKUs? Do you sell your own manufactured products as well as resell others' goods?In this episode Jamie unpacks the complexities of and strategies for determining commission rates on products with varying profit margins. Navigating the balance between competitiveness and profitability, he highlights the importance of considering both advertiser and affiliate perspectives. Our solution: a blended average commission, with insights on tailoring rates for specific products. Gain actionable tips, real-world examples...
2024-01-3112 min
Profitable Performance MarketingEPC and How to Use it in the Affiliate ChannelToday our host, Jamie Birch, discusses the metric EPC, or Earnings Per Click. He discusses what it is, how to calculate it, how and why affiliates use it, why you should use it as an advertiser, and how you can manage it effectively.Here are two common EPC formulas:earnings per 100 clicks - commissions paid / (clicks/100)earnings per click - commissions paid / total clicksA good rule of thumb is to know and calculate your 7 day, 30 day, and overall EPC, then track it over time. Learn how you can manage EPC with tactics...
2024-01-2415 min
Profitable Performance MarketingThe Complex World of Affiliate Compliance - Get To Know Your LiabilitiesIn this episode, Jamie discusses the three main areas of compliance every affiliate program needs to be aware of: network, regulatory, and affiliate compliance.For more in-depth coverage of the issue, here are some resources from the PMA: https://thepma.org/?s=FTC
2024-01-1717 min
Profitable Performance MarketingAffiliate Program Management Agency JEBCommerce Acquired by Executive TeamJoin Jamie Birch, founder of JEBCommerce, in a historic episode with JEB’s new ownership team: current CEO Jake Fuller, Director of Administrative Services Nicole Ripley, and Director of Creative Services Gabe Ripley. As they mark a significant moment in the agency’s history, the episode explores the future direction of the company and the affiliate marketing channel. After nearly 20 years, the transition to a new ownership team promises exciting new heights for JEBCommerce. Listen in for insights on the journey ahead.
2024-01-091h 00
Profitable Performance MarketingShifting the Landscape: Exploring Affiliate Trends with Cary PierceIn this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast.As they share their shirts of the day, the duo delves into Rakuten's groundbreaking release, Audience Engine (more at Rakuten publisher help center). This innovative tool empowers publishers to present real-time, personalized offers to users, with a focus on distinguishing between new and existing customers. The potential impact on growing a new customer base through the affiliate channel is simply monumental.
2023-12-2056 min
Profitable Performance Marketing9 Often Overlooked Affiliate Management BasicsJoin our host, Jamie Birch, as he expertly guides us through the often-overlooked aspects of affiliate program management. In this episode, Jamie transforms the discussion into a fundamental checklist, ensuring affiliate managers establish a robust foundation for success.Key Topics Covered:Rotation of Creative Assets: Learn the importance of keeping creative assets fresh and engaging.Datafeed Management: Assess the status and relevance of your datafeed – a crucial yet commonly missed component.Consistent Outreach: Explore the significance of regular and effective communication with affiliate partners.Continuous Learning: Embrace the value of staying informed and utilizing available educational re...
2023-12-1320 min
Profitable Performance MarketingPress Record: A Dialog on Marketing Strategies and Success with Matthew Ray ScottIn this episode, Jamie engages in a dynamic conversation with the remarkable marketer and long-time friend, Matthew Ray Scott. As the mastermind behind the successful medtech marketing firm, FEED. The Agency, Matthew has been an integral part of Jamie and JEBCommerce for over 13 years. Notably, he played a key role in shaping the MyAffiliateCoach affiliate manager training program in 2010, impacting numerous marketers and sales professionals positively.Join the discussion as Jamie and Matthew delve into various aspects, including:The Power of a Daily Scorecard: Discover how a daily scorecard can be a game-changer on the path...
2023-12-061h 06
Profitable Performance Marketing5 Things To Do Right Now With Your Affiliate ProgramWhether you've just taken the reins of your affiliate channel or it's been a while since you've given it the attention it deserves, and you're looking to revamp your results, returning to the fundamentals is a fantastic strategy to kick-start or revitalize your affiliate program.In this insightful solo episode, our host, Jamie Birch, guides you through the five essential actions you can take today to revamp your affiliate management:Affiliate Application Approvals: Streamline the process of approving new affiliate applications, ensuring you have a well-vetted and motivated group of partners.Craft Your Recruitment Language: Craft...
2023-11-2915 min
Profitable Performance MarketingThe affiliate channel is complex, don't make this mistake with itIn this episode Jamie Birch, the Founder of JEBCommerce and host of the podcast, takes a deep dive into a critical aspect of the affiliate marketing landscape: the realization that the affiliate channel isn't a one-size-fits-all endeavor. Instead, it's a multifaceted ecosystem of various channels under one overarching umbrella.One of the most prevalent and potentially costly mistakes that digital marketers make – viewing the affiliate channel as a monolithic entity, rather than recognizing the myriad of distinct business models represented by affiliate publisher partners. The heart of the matter lies in understanding that you might have ten or...
2023-11-2215 min
Profitable Performance MarketingMass Media Publishers and Affiliate Marketing with Nick MarcheseIn this installment Jamie engages in a dynamic conversation with a long-time friend and industry luminary, Nick Marchese.Jamie and Nick's friendship has withstood the test of time, spanning over a decade. Nick, a trailblazer in the affiliate marketing sphere, has showcased his leadership prowess throughout his journey, starting with his impactful tenure at ShareASale and continuing to shape the industry today.The episode begins with Nick's fascinating origin story, an account you won't want to miss. From there, Jamie and Nick delve into Nick's experiences at a Mass Media affiliate publisher, shedding light on...
2023-11-151h 06
Profitable Performance MarketingAffiliate Marketing and Search Engine Marketing - Can they work together?In this episode Jamie Birch, the Founder of JEBCommerce, delves into the intriguing realm of affiliate publishers and their impact on your SEM marketing strategy. If you've ever wondered about the potential downsides of affiliates increasing your costs, cannibalizing customers, or complicating your other marketing channels, this episode is a must-listen.Discover how working with SEM affiliates can be not just rewarding but highly successful. Jamie presents three key ways in which this collaboration can drive significant benefits:Expanding Your Presence on Familiar SERPs: Learn how SEM affiliates can help you secure more opportunities on search...
2023-11-0815 min
Profitable Performance MarketingIs it Possible to Maximize PR and SEO with Affiliate Offers?In this exclusive solo episode, our host takes on a pressing question from a prospective client: ""How can we harness the potential of our PR team's editorial placements and SEO initiatives to amplify their impact with affiliate marketing strategies?""The answer? Absolutely! Jamie provides an insightful guide on how advertisers can amplify their PR and SEO achievements with the addition of targeted offers, text links, and promotions to drive enhanced results through affiliate partnerships. Join us today as we take a concise yet comprehensive journey through the essential principles of tracking direct sales from these campaigns. This episode is a...
2023-11-0114 min
Profitable Performance MarketingAffiliate publisher extensions, budgets, and Google Analytics with Choots HumphriesJoin Jamie as he engages in a captivating conversation with Choots Humphries, the CEO and Co-Founder of LinkConnector. Jamie's longstanding partnership with Choots and the LinkConnector team, spanning over a decade, has been nothing short of exceptional. Together, they've harnessed remarkable innovations and cutting-edge technologies in the affiliate marketing space.In this episode, Choots and Jamie delve into browser extensions. They explore the historical evolution of these digital tools, unraveling the reasons behind their current ubiquity. Discover how advertisers can effectively manage browser extensions and, more significantly, how they play a pivotal role in the ongoing attribution discussion.The concept...
2023-10-2559 min
Profitable Performance MarketingProgram application approvals - I have to review these?Jamie tackles the subject of affiliate applications, the importance of reviewing them, the frequency, and what to do right now to get back on track. So many of our prospective clients come to us and their program has zero fundamentals tasks being executed on their behalf. One of those is reviewing and approving (or denying) applications to the affiliate program. These should be done daily. Approve those affiliate applications!
2023-10-1812 min
Profitable Performance MarketingPunch-Out!!, Jimmy Page, and Partnerships with Blake CantrellOur guest is industry veteran Blake Cantrell. Blake has several exciting stops in his career including Commission Junction, Impact, and Partnerize and he brings that unique perspective to the show.We talk about career, how to make a decision to move on and most of all we dive into what makes up a good partnership and why they are so important to our channel and anyone's affiliate marketing endeavors.As of the date of publishing of this episode, Blake is also looking for his next exciting opportunity. So if you are looking for some one...
2023-10-1259 min
Profitable Performance MarketingReaching discount buyerswithout risking full-margin acquisitionThis episode takes a look at a problem one of our clients is having: How to generate revenue from discount audiences without risking the full margin from other shoppers. In response, Jamie lays out a three part strategy that will reach those new audiences without risking that full-margin shopper. It can happen!To achieve this, you'll need a mixture of technology strategy and a full testing methodology. Jamie talks about the technology needed for couponing and protection, how to manage your T&Cs, and what an actual test looks like.Take a listen and let us know if you need...
2023-10-0423 min
Profitable Performance MarketingCan the affiliate channel help move overstocked and discounted inventory?In this episode Jamie answers a question received from a listener last season: "How can we further support our internal efforts to move overstocked products through affiliate?" Here's a brief summary of what's covered:The affiliate channel can definitely help move overstock inventory, in fact it is probably the best channel to do soCommunicate with your partners about these items through text links, product links, banners, newsletters, FMTC, and moreCreate exclusives for top partnersUse these to recruit partnersUse these in an affiliate contest, and ...
2023-09-2719 min
Profitable Performance MarketingSeason 3 is coming soon!Welcome to Season Three of the Profitable Performance Marketing podcast! Get ready for a series of engaging discussions as we enter Q4 and journey through Q1. This season boasts an impressive guest list, including industry luminaries like Michael McNerney, Nick Marchese, and Stephanie Schwab.What makes this season unique is that nearly all our guests are podcast first-timers, offering fresh perspectives on digital marketing. We're also committed to tackling important industry topics, like the role of the affiliate channel in dealing with overstocked items, so feel free to send us your burning questions at gethelp@jebcommerce.com.Thank you for...
2023-09-1303 min
Profitable Performance MarketingWhat should my affiliate newsletter and overall communication cadence be?JEBCommerce Founder, Jamie Birch, takes a question from a prospective client: “What should my affiliate newsletter and overall communication cadence with my affiliates be?”Jamie discussed these points:Don’t communicate too littleDon’t communicate too oftenOnly communicate with your affiliates when you have something impactful to sayIf you don’t have anything impactful to say, find something impactful to sayNo less than quarterly because of seasonality, but that really isn’t enoughUse both in network and outside network communication methodsFind the preferred communication mediums of your affiliates and focus on thatGive it a listen!
2023-09-1317 min
Profitable Performance MarketingSales Are The New Likes, Views, and Clicks with Andy HohlToday I speak with Andy Hohl, Brand Partnerships and Sales at MagicLinks. As Public Relations and Affiliate Marketing continue to merge, we at JEBCommerce try to bring you the conversations that will help you navigate this brave new world. And this is just one of those conversations.MagicLinks is an influencer platform, working with over 25,000 influencers and 4500 brands. Andy and I discuss best practices in working with MagicLinks, their influencers, and integrating affiliate marketing and PR in this way.Andy has been working in PR and Affiliate Marketing for over a decade and has seen...
2022-10-2645 min
Profitable Performance MarketingAffiliate Marketing in a Recession or Economic DownturnAre we entering an economic downturn? Who really knows. There are quite a few signs that we are and that is scary. Not only for individuals, but for businesses as well, and it can be tough to figure out how to get through it.Jamie, PPM host and CEO of JEBCommerce, has learned a lot from previous downturns and a multitude of other events with far-reaching impacts. In today's episode he discusses several reasons how, during times like these, Affiliate Marketing is a top performer and why it should get more investment, not less.Jamie...
2022-10-0518 min
Profitable Performance MarketingBuild it and they won't come – Affiliate Marketingis hardOne of the most common mistakes a brand can make with their affiliate channel is to create it and then expect it to start producing sales, grow over time, and achieve their goals without a ton of time, attention, expertise, and experimentation. Today our host, Jamie Birch, talks about why this isn't the case and outlines 4 steps to take now to increase revenue and find greater success in the channel.
2022-09-2815 min
Profitable Performance MarketingScaling Your Program With a Sub-Affiliate Network with Nick BakerToday we speak with Nick Baker of Sovrn Holdings. Sovrn is a sub-affiliate network. If you are looking to scale your affiliate program, you definitely want to listen to this episode and consider a sub-affiliate network like Sovrn Commerce. Reach out to Nick at nbaker@sovrn.com or his team at commercesupport@sovrn.com
2022-09-2146 min
Profitable Performance MarketingGet Affiliates to Join and Generate SalesDuring a recent webinar hosted by our very own Director of Business Development, Jake Fuller, a viewer asked "how do I recruit more affiliates to join the program and help them convert more? I have hundreds joined my affiliate program but only one generates sales." What a great question! Our host, Jamie Birch, outlines an affiliate marketing farming strategy to help this individual grow sales right now.
2022-09-1408 min
Profitable Performance MarketingA Deep Dive Into Coupon Affiliates with Tiara Rea-PalmerToday I talk with Tiara Rea-Palmer, Director of Partnerships at CouponFollow.com. In addition to discussing her career path and how she found Affiliate Marketing, we dive into all things coupon affiliate, including the common perception of coupon affiliates.Tiara shares, in great detail, the many ways CouponFollow can promote brands, how they use content to drive traffic, and how they can test campaigns to drive the right KPI for any brand. We also talk a ton about consumer behavior shifts since the beginning of the pandemic, how coupon affiliates need to change, and how...
2022-09-0749 min
Profitable Performance MarketingThe Merging of PR and Affiliate with Cristina VelocciThe merging of Affiliate Marketing and Public Relations continues and today's guest, Cristina Velocci, is at the forefront of this exciting new development. Cristina is the VP, Content Development at SHE Media and straddles the worlds of editorial and commerce as well as anyone in our space.In today's episode, Cristina and I talk about her career, what it's like to go through several layoffs, how she migrated her career from media to commerce and how she manages through change and the importance of adaptability and flexibility in her career and her current role.And...
2022-08-311h 05
Profitable Performance MarketingLexus Nexus to Rewards in Affiliate Marketing with Tricia MeyerTricia Meyer is a 17 year industry vet, an affiliate and has been running helpingmomsconnect.com and sunshinerewards.com that entire time. In today's episode we dive into her evolution from lawyer to affiliate industry pro, well respected and successful affiliate.We talk about FTC Disclosures in affiliate marketing, affiliate nexus legislation and regulations, how actions taken by advertisers and fraudsters impact your affiliates and much much more.Follow Tricia at tricia.me and LinkedIn, Twitter she is @sunshinetricia.
2022-07-201h 06
Profitable Performance MarketingDigital Entrepreneurship, Travel Marketing, and Snowboarding with Dan ChristianI had so much fun interviewing today's guest, Dan Christian, current founder of Acceleration Team. Dan and JEB have worked together extensively while Dan ran the digital team the Travel Corporation.Dan's extensive digital marketing background is impressive. From a snowboarding start up in 1999 through several truly incredible travel organizations and back to scratch that entrepreneurial itch with his latest endeavor, Dan brings his passion, spirit, and ambition with him every where he goes. And I think we are all better for it!In this conversation we cover:His career path...
2022-07-141h 10
Profitable Performance MarketingFrom ABC to Evenflo with Josh ReedWe have a special guest for you today, a client of JEBCommerce! Josh Reed, Director Consumer Demand Generation for Evenflo is on the podcast and you don't want to miss it! As always, we go through Josh's journey to digital marketing and affiliate marketing, and I can guarantee you it's not a path you have heard on this podcast before.Josh gives an MBA-level discussion on marketing that I'm super proud to have on our podcast. We discuss:The differences with high consideration productsDigital transformationThe diversity affiliate publishers bring...
2022-07-061h 04
Profitable Performance MarketingPR and Affiliate Marketing are Merging, a discussion with Blagica BottiglieroOn this episode Jamie chats with JEBCommerce's own Director of Affiliate Marketing, Blagica Bottigliero, about the convergence of Affiliate Marketing and Public Relations (PR).We noticed a trend occurring over a year ago with more PR professionals and agencies entering the affiliate marketing space. It's one of the reasons we set out to find someone with significant affiliate marketing AND PR chops to lead our Affiliate Marketing team. And Blagica fits the bill perfectly being a pioneer in the affiliate space (managing the Orbitz affiliate program back in the day) and having significant experience and success in...
2022-06-2929 min
Profitable Performance MarketingA Deep and Technical Dive into Affiliate Marketing with Samantha MorrisIt is with great pleasure that we showcase one of our very own on our podcast today: Samantha Morris. Samantha leads one of our affiliate management teams as a Sr. Affiliate Manager and comes to us with over 20 years of experience working for brands like Gap, Priceline, and more. She has also worked for affiliate networks, agencies, and ran her own agency for a time. This conversation dives deep into the day-to-day of affiliate management. Some of what we cover includes:How important it is to truly understand your clientHow vital her...
2022-06-221h 03
Profitable Performance MarketingPromotional and Coupon Integrity in Your Affiliate ChannelToday our CEO, Jamie Birch, talks about the problem of coupon proliferation, the problem that occurs when everyone and their cousin gets your coupons and promotes them on their affiliate site. He talks about the steps you can take to ensure this doesn't happen and what you can do when it does.Psst, here's a hint: it starts and ends with your affiliate terms and conditions.
2022-06-1519 min
Profitable Performance MarketingAffiliate Marketing, Leadership, and a Commodore 64 with Richard DennysToday's conversation is with Richard Denny's, CEO of Webgains. I learned that Richard and I share a ton. From our first computers (both Commodores) to hours spent coding very simple programs in basic, to our desire to lift people up through education and training. I think Richard's bio on LinkedIn says it all "Still a proud owner of a Sinclair ZX81 and Spectrum, used to copy out pages of BASIC code for RPGs from magazines into my Commodore 64 in the 1980s, went to University, taught myself HTML and started one of the world's largest websites in the 1990...
2022-06-091h 03
Profitable Performance MarketingCommerce Content and Working With Wirecutter with Leilani HanLeilani Han is the Executive Director, Commerce of Wirecutter, a division of the New York Times. Her career path is rather unique: she started out working for several start-ups where she was exposed to affiliate marketing, then found herself at a top tier network, Commission Junction, and then went on to work at Wirecutter. She's seen the industry from multiple vantage points including affiliate/publisher, advertiser, and network. That perspective brings a lot of enlightening learnings that I think you'll find super helpful no matter what side of the ball you play on.In our conversation we...
2022-06-011h 06
Profitable Performance MarketingAffiliate Program Tracking TestingAre you testing your affiliate program tracking? Today our CEO, Jamie Birch, talks about the importance of testing your affiliate program to ensure all areas are tracking correctly, his exact tracking protocol and procedure, and how to make sure your channel has 100% integrity in tracking all affiliate orders.
2022-05-2515 min
Profitable Performance MarketingAffiliate Marketing Paid PlacementsShould I be paying for placements on affiliate sites? Do I even know what that is? Today I talk about the concept of purchasing real estate on affiliate publishers' sites and how it all works. From finding them, to pitfalls to avoid, to setting each one up for success and even what to do when they don't work. We talk about it all on today's episode.
2022-05-1817 min
Profitable Performance MarketingFrom Affiliate Manager to C-Level Executive with Jared LaMantiaToday I got the chance to sit down and have a conversation with Jared LaMantia. Jared and I met when the team at JEBCommerce managed the Bodybuilding.com affiliate program and at subsequent organizations he has run during his career.Jared started his career as an affiliate manager and through hard work, curiosity, and a dash of self awareness grew himself into a C-Level executive at one of the most vibrant and impactful fitness companies that I know of. Today's conversation is one of those that got me thinking of how I could spend more time and...
2022-05-111h 17
Profitable Performance MarketingFocus on Performance Over CategoriesThis is our second host rant, you read that right. I am ranting today! Ok, not really so much, but today I'm talking about something that can truly drive me crazy. The idea that we should be removing or stop working with affiliates in our affiliate programs because of their type or our self imposed categorization. What we really should be talking about is their performance markers (KPIs), the audience we get access to, and the customers we are actually receiving from them. Let's focus on the performance, the hard data, and not our feelings. We make...
2022-05-0412 min
Profitable Performance MarketingAffiliates Got the PowerIf you are a fan of He-Man, you definitely want to listen to this episode. Our CEO, Jamie Birch, talks about how the power dynamic in affiliate relationships has shifted dramatically in the last few years and the things you should be doing to take advantage of that swing.
2022-04-2712 min
Profitable Performance MarketingAffluencer vs Influencer and the Importance of Representation with Blagica BottiglieroToday our CEO talks with our very own Director of Affiliate Marketing, Blagica Bottigliero! Blagica started with JEBCommerce in November of 2021. Jamie and Blagica talk about her origin story (yes, it involves a great sitcom from the 80's), the importance of representation, and dive into a ton about influencers, affluencers, and affiliate marketing.Blagica shares her experience as an Emmy Award winning digital marketer, her time at large agencies and brands like Edelman, Target, and Motorola, then as a startup founder, and how she came back to affiliate marketing.If you want to know about...
2022-04-201h 05
Profitable Performance MarketingThe Rise of the AffluencerIn this episode I cover what has become a topic of some concern for advertisers: influencers. Over the last two years advertisers have really wanted their affiliate channels to not only drive bottom-of-funnel sales, but share in more top of funnel acquisition efforts. This has lead to a stronger push toward folding content creators and influencers into their affiliate programs.Tune in to find out how the landscape of affiliate marketing is evolving and how we're addressing these changes. Don't get left behind!
2022-04-1316 min
Profitable Performance MarketingSeason 2 is coming back!If you've missed getting new content from us over the last few months, get ready 'cause we're coming back! The second half of Season 2 is packed with more of the same entertaining and informative content you've come to expect. We've got a new and exciting lineup of guests and industry topics to discuss, so be sure to follow along at http://jebco.de/ppmpod or where ever you get your podcasts!
2022-04-0404 min
Profitable Performance MarketingGetting Down to Reality (and whisky) with Chris TradgettAre you ready for a unique perspective? Jamie joins entrepreneur and industry long-timer Chris Tradgett in a good-humored dialog on a variety of themes. Highlights include the importance of humility and self-awareness, and the role it plays in business success and in leadership; a much needed shift in mindset toward the concept of Partnership Marketing; insights into the Publisher Discovery platform, how it works, and why it should be part of your solution set.Honestly, a short summary really doesn’t do this episode justice! Give yourself an early Christmas present by setting aside the next hour to...
2021-12-151h 09
Profitable Performance MarketingManaging Through TurbulenceThe last 18 months have been some of the most challenging in our company’s history. Name an issue and you can bet we either dealt with it directly or through a client. We’re both fortunate and thankful to have emerged intact and thriving. However, this minor miracle wasn’t achieved without a lot of hard work, long hours, and a healthy dose of well-directed strategy.In this episode, Jamie lays out the framework JEBCommerce used to navigate the troubled waters of leading and doing business during difficult times, and provides a real world example of how it cou...
2021-12-0116 min
Profitable Performance MarketingAffiliate Marketing Strategies to Acquire New CustomersThe topic of new customer acquisition is both hot and a perennial favorite in our industry. The good news is that it’s possible (feasible, even) to get your brand in front of new buyers through the affiliate channel. As technology has caught up to the level of sophistication of our publisher partners, the paths to success in this area are now much clearer.However, in order for it to work, you may need to evaluate the commission structure of your program, how you’re communicating with partners, and the information shared with them. In today’s episod...
2021-11-1716 min
Profitable Performance MarketingDon't Remove Dormant Affiliates From Your ProgramThinking of removing all the affiliates that aren't producing clicks or sales in your affiliate program? DON'T! Jamie Birch, CEO and Founder of JEBCommerce, gives us a little rant on why this is a bad idea and may hurt the growth of your affiliate program.Removing affiliates that aren't meeting your definition of active:Isn't necessarySaves nothingReduces potential for future sales from partners you don't even know yetShows a lack of understanding of the channel and how affiliates operateHurts relationship building, the core...
2021-11-0315 min
Profitable Performance MarketingTreasure What You Measure – KPIs in Business and Work-lifeKPIs or Key Performance Indicators are metrics that facilitate a look into the future to predict how something will perform (a marketing campaign or other business initiative for example). You’re likely familiar with KPIs as they apply to business, but did you know that they’re useful when applied to the work you and your team does as well?In today’s solo episode Jamie gets into how these metrics can apply to more than what you may be used to, why they’re important, and examples of the useful things you track. Get ready to quantify...
2021-10-2016 min
Profitable Performance MarketingIt's Going to Be All Right, a Conversation with April SpigarelliToday I had the distinct pleasure of speaking with April Spigarelli, Senior Account Executive at Ibotta, Inc. I thoroughly enjoyed this conversation! It only took a few minutes to discover we work very similarly and have quite a lot in common. I think you are going to love this episode.If you are an advertiser that is looking for unique and new affiliates to work with, this episode is for you. If you are struggling with how to plan for the next 3, 6, or 12 months, you should listen to this episode. If you are trying to figure out...
2021-10-131h 06
Profitable Performance MarketingIs Your Product Good Enough?In an age of quick convenience and immediate satisfaction, improving or emphasizing the quality of your product offering may help put distance between you and the also-rans. In this episode I share a personal anecdote that highlights the importance of quality as a differentiator and the hurdles more discerning consumers are willing clear in order access it.
2021-10-0612 min
Profitable Performance MarketingThe Value of Building Relationships and Much More with Chris ParkOver the last year and change we’ve brought you great interviews from all over the digital marketing space. However, to date we have yet to dip into the pool of talent “within our own walls.” To remedy that, this episode marks the first of several in a series highlighting the many savvy folks working at JEBCommerce.Headlining this episode is Digital Marketing veteran and resident super star Chris Park. Jamie and Chris dive into whether programs can or should be run on multiple networks, when and when not to dismiss affiliates, managing multiple brands, and best of all...
2021-09-291h 05
Profitable Performance Marketing3 Changes Your Affiliate Program Needs to Work with InfluencersIn today's episode I talk about three things you need to change and/or look at differently if you want a successful relationship with influencers in your affiliate program. The specifics I cover include cookie duration, your technology set up, and your overall terms and conditions. Looking after these basics will help ensure that your influencers are getting the sales that they deserve and that you're able to get an accurate measurement of the ROI within the program.
2021-09-2218 min
Profitable Performance MarketingKPIs, Data, and Conflict in Marketing with Faheem DayalaToday’s businesses require a diverse set of marketing disciplines to be truly effective. However, getting all of them and their practitioners to play nicely together can sometimes be a challenge. Have you encountered this yourself?Whether you have or not, check out this episode of the podcast as Jamie interviews Faheem Dayala, Chief Digital Strategist at Shayr Digital. They get into some of the pitfalls today’s marketers face, the necessity of setting relevant KPIs and data tracking, and what happens when data is scrutinized for its own sake, a case of paralysis by analysis.
2021-09-1556 min
Profitable Performance MarketingWhy You Can't Afford Not to be in Affiliate MarketingThe title says it all, really. If your brand doesn’t already have a functioning affiliate marketing channel, you may be missing out on a variety of opportunities including staying competitive with rival brands! If this describes your situation, tune in as we cover seven compelling reasons why you simply cannot afford to sit on the sidelines.
2021-09-0825 min
Profitable Performance MarketingA New Season is Coming Soon!Season 1 was full of amazing guests and even some serious topics like diversity, equity, and inclusion in the industry. Not only did we cover a lot of ground, we had a great time doing it. In fact, it was so fulfilling that we're gearing up to do it again!This time around, in addition to a great new lineup of guests, we're introducing a new episode format we're calling "solos" where we'll tackle the topics you've asked us about. If there's a burning question you'd like answered, let us know!
2021-08-2003 min
Profitable Performance MarketingFinding Balance in the Work From Home Era with Karen Fong SnyderThe nature of work has fundamentally changed since the pandemic forced businesses and employees from their once familiar office confines. Those who pivoted successfully were able to shore up basic operations, but may still be grappling with the idea of this being a permanent shift and question how to flourish as an enterprise focused on building and maintaining relationships.The good news is that this new way of doing things isn’t new to everyone. Today’s guest, Karen Fong Snyder, has worked remotely since the early 2000s and is no stranger to the rhythm of the WFH...
2021-08-111h 15
Profitable Performance MarketingDiversity, Equity and Inclusion - A Discussion with Michele SheltonThe last several years have brought a lot of things to the forefront of society in the present day. Racial justice, equity, and inclusion are now things we talk about with increasing frequency. Here at the Profitable Performance Marketing podcast we get to cover issues that are important to us and that relate to the digital marketing space. Today we get to do that and so much more.My guest today is Michele Shelton. Michele is the CEO and principal consultant of Shelton Holdings LLC. You can find her and everything about her agency at www.micheleshelton...
2021-07-281h 22
Profitable Performance MarketingJulia Hochstein, Senior Affiliate Marketing Manager at Zoro.com - Wage Gap, Affiliate Marketing and let's stop apologizing for our channel.Today I get to talk to long time industry Vet, and Senior Affiliate Marketing Manager at Zoro, Julia Hochstein. Julia started her career in sales at Career Builder and spent some time with some pretty well known brands - Group and Commission Junction. So her experience really speaks for herself and I was super excited to have her on as a guest.Our topics ranged quite a bit today and all of them are gold. Julia had a child pre-covid and during the pandemic and we discuss the differences as a working mom and how important the...
2021-06-221h 10Profitable Performance MarketingMatt McWilliams - Helping People Turn Passion into Profits with Affiliate MarketingFTC Compliance, the 3 C’s, an Affiliate Donut and more with today’s guest, and the man I was second or third runner up to for affiliate manager of the year, Matt McWilliams! I was super excited about this recording as Matt has tremendous success in the affiliate world and I’ve personally learned a ton from him. Matt is the principal of Matt McWilliams Consulting where he helps people turn their passion into profits through affiliate marketing. He is well versed in recruiting, developing, optimizing, coaching and training affiliates to drive revenue and serve their audience.T...
2021-06-091h 17Profitable Performance MarketingMichael McNerney - Publisher, Martech Record - Affiliate Marketing is good for democracy.Affiliate marketing, a high school radio show, the stodgy world of publishing and affiliate marketing is good for democracy? Yup, I talk about all these things with my guest today on the Profitable Performance Marketing Podcast. Michael McNerney, Publisher, Martech Record, joins me today to talk about those subjects and more. Mike’s career spans the old world of publishing in the dawn of the digital age at McGraw Hill and we talk about how that unique experience, combined with his many years working in the partnership, strategy and business development areas of SaaS companies and affiliate pl...
2021-06-021h 03Profitable Performance MarketingJoe Sousa - Affiliate Manager, North America at Fanatics, Inc.Seahawks football, biscuits and cinnamon rolls and affiliate marketing? Yes, that is all on today’s show. Today I have a conversation with Joe Sousa, Manager - Affiliate Marketing - North America at Fanatics, Inc. Like many other guests, I’ve known Joe for probably 10 years or more and I’m excited to have him on the podcast.Today we talk about all things affiliate marketing. We dive into his time as an affiliate, successfully for 15 years, and his transition to managing affiliate programs. Joe’s career has spanned being a publisher, working at an affiliate management agency a...
2021-05-1751 minProfitable Performance MarketingBeth Kirsch - VP Marketing and Growth - Pipedrive - Lead Gen, B2B and International Affiliate MarketingBeing in this affiliate marketing industry for as long as I have has afforded me the luxury of meeting some pretty incredible people and building a relationship with them that spans decades. And our guest today is just one of those. Long time friend, long time digital marketing veteran, Beth Kirsch, joins me on the podcast today. Beth is a legend in our space and has been running affiliate channels and all other digital marketing campaigns for over two decades. She has been so ubiquitous in the space that I have referred to her as the “Michael Jordan of Le...
2021-04-061h 02Profitable Performance MarketingWade Tonkin - Director, Global Affiliate Marketing - Fanatics, IncToday I get the pleasure of speaking with Wade Tonkin, long time friend and industry vet and Award Winning affiliate marketer. Wade and I met while he was on the sales team at Kowabunga and I was managing the Hilton Hotels affiliate program. Wade’s done quite a bit since then.You are going to find this podcast very interesting if you:Are a sports affiliate Operate a fan siteAre an advertiser looking to migrate platformsAre an advertiser looking for ideas to recruit affiliatesAre an...
2021-03-161h 10Profitable Performance MarketingTony Pantano - CEO, IMWave - Pandemic, Search and Affiliate MarketingOne of my favorite things about the Profitable Performance Marketing podcast is that I get to sit down and talk with some of my favorite people in the industry, people I consider friends and have known for decades. Tony is one of those and he joins me today.Tony Pantano is the CEO of IMWave. I've known Tony for over a decade and IMWave’s founder, Adeam Viener for two decades. Tony is a great guy, upstanding individual and the kinda civic leader that I wish I could say I was. Tony loves challenges, and we talk ab...
2021-03-091h 14Profitable Performance MarketingDiana Gee-Calingo, Sr. Affiliate Manager for Tailored Brands - Men's Wearhouse and Jos. A. BankAre you ready for a very bubbly and educational podcast episode? I hope you are because today we have one of my favorite guests on our podcast, and I think you’ll find her personality as joyful as I do. Diana Gee-Calingo is the current Sr. Affiliate Manager for Tailored Brands. You may have heard of their men’s clothing brands - Men’s Warehouse and Jos A Bank. I have and am also a customer. In fact, my first suit I ever bought to land my first job in the internet marketing space was a Men’s Warehouse suit!
2021-02-241h 03Profitable Performance MarketingCandice Nobles - A discussion on marijuana marketing, digital marketing and the intersection of race, work and life.Today I get the honor and privilege of chatting with long time industry vet, Candice Noble. Cutting her teeth in the affiliate marketing world with Performics back in 2000, managing one of the most well known and vibrant affiliates programs in the space at Snapfish and Hewlett Packard, Candice has been one of the most successful digital marketers for almost the entirety of digital marketing. Her experience and successes have few peers.During her 25 year career, Candice has pursued a journey to showcase her authentic self, and as a Black women, self described data nerd and tattooed marijuana...
2021-02-151h 29Profitable Performance MarketingDan Amarquaye - From Door to Door Sales to Multiple Startup Co-FounderStartups, acquisitions, technology affiliates and door to door sales? Yup, we talk about all those things on today’s episode featuring our special guest Dan Amarguaye of Envolve Technologies. I met Dan while he was still with the affiliate recruitment recruitment company he co-founded in 2018, Publisher Discovery.Dan is a true, and successful, entrepreneur and he talks about leadership and the lessons he has learned throughout his career. Don’t miss out and listen through to the end. We dive into his resume and talk about how his time as a Door to Door salesmen on the stre...
2021-02-081h 01Profitable Performance MarketingJacob Fu from LocalAdventurer.com talks about being a successful travel affiliate.My guest and I coined a new word, and a new marketing channel, on today’s episode, Spartnerships. Yes, Jacob Fu and I merged sponsorships and partnerships together. I think you’ll really enjoy this conversation. Jacob, along with his wife Esther, cofounded Localadventurer.com, a travel affiliate and content producer.In today’s conversation we go over their origin story, what it’s like to learn how to drive an airstream for the first time as well as how they turned a simple idea into their financial success. Jacob and I talk about how to work with the...
2021-02-0250 minProfitable Performance MarketingTodd Crawford - Long time industry vet and current Co-Founder ImpactIt isn’t often that you get a chance to have a conversation with someone that has been at the very beginning of our industry and was a catalyst at two of the most impactful technology solutions in our space over the last 20 years. Today I get to do just that. Today I speak with long time friend, industry vet and the very first employee at Commission Junction, Todd Crawford!As I stated above, Todd was the very first employee at Commission Junction and since then has established himself as a thought leader in our space and he...
2021-01-251h 08Profitable Performance MarketingCary Pierce - Manager Agency Services at Rakuten Advertising talks about Affiliate MarketingToday on our podcast, we have Cary Pierce, Manager of Agency Services at Rakuten Adverising. Cary brings a unique perspective to our conversations as he has worked at almost every different type of player in the affiliate game. From agency to network and everything in between.Our conversation spans reactions to covid, changes in the industry this year to how to plan for Q1 when we know very little will be the same compared to Q1 last year.Cary also gives some great advice for new publishers and advertisers that have come to the affiliate...
2021-01-2159 minProfitable Performance MarketingWorking with a Trademark Plus Affiliate - A conversation with Chelseah Murphy of Wickfire.On today’s episode, I have a conversation with Chelseah Murphy, Business Development Manager at Wickire. Wikfire is a data driven digital agency that focuses on SEM work for their clients.I really enjoyed this conversation and I think you’ll find it extremely informative. You may know this affiliate best for their trademark+ SEM bidding, www.buyersguide.org or www.coupon.co website. But there is so much more that they do.This episode is going to be impactful if you:Allow affiliates to trademark plus bid in the search enginesAr...
2021-01-111h 04Profitable Performance MarketingDon Batsford Jr. - Let People Be People, Let Computers Do Division - The universal truths in digital marketing on the Profitable Performance Marketing Podcast.22 year digital marketing vet, Don Batsford Jr., is today’s guest on the Profitable Performance Marketing Podcast. I met Don while he owned and operated 31 Media, a search agency and one of the best known search affiliates in the space.Currently Don is Head of Industry at Google, working with some of the largest advertisers in the space. He and his team help them optimize their campaigns across Google’s products.Don and I talk about the 3 universal truths, action items marketers can take, the impact of machine learning on our world and on our mark...
2021-01-061h 04Profitable Performance MarketingTerry Adelman - Managing Partner MENfluential - leading men's lifestyle influencersOn today’s episode… An influencer! Yup, it’s one of the hottest topics in affiliate marketing and today we have one of the best on the show.Terry Adelman is our guest today, and he is the Managing Partner of MENfluential, an influencer agency that manages many of the premier influencers in the men’s category. JEBCommerce has actually worked with Terry for many years and have seen great success for our clients. In fact, we have two case studies: Bodybuilding.com and Indochino.If you are looking to learn more about working with an influ...
2020-11-231h 19Profitable Performance MarketingJamie (Tapia) Barr - Affiliate Manager Extraordinaire and Former JEB Superstar10 year vet, Jamie Tapia Barr, joins us today on the Profitable Performance Marketing Podcast. It’s a homecoming of sorts, as Jamie started her affiliate marketing career right here at JEBCommerce. Going from an assistant affiliate manager to leading some of our most exciting and fastest growing programs, Jamie established herself as an affiliate marketing superstar early and has continued that throughout her career.Jamie truly has a heart for affiliate marketing and has personally managed and supervised teams that developed hundreds of affiliate marketing programs in just about every vertical on the agency side and in-house at...
2020-11-111h 02Profitable Performance MarketingTara McCommons, VP Sales and Marketing, LinkConnectorMany of our clients and our listeners have been asking for a deeper dive into some of the technologies available to get better results, make better decisions and incentivize affiliates for the right type of orders. Well, today my guest delivers! Today’s episode features the Vice President of Sales and Marketing for LinkConnector - Tara McCommons! Tara and I have been friends forever. And just last week she was named as one of the PerformanceIn top 50 industry players for 2020! And we couldn’t agree more. Tara is a driving force in our industry. Congratulations Tara!In...
2020-10-2957 minProfitable Performance MarketingAlan Rapoport - Datafeed Client Relationship Manager - FMTCOne of the greatest blessings I have from my career in affiliate marketing is to work with and get to know amazingly good people. Today’s guest is definitely one of those. Today I interview and chat with Alan Rapoport. Alan is currently the Datafeed Client Relationship Manager at FMTC and formerly the Co-Founder/COO/CFO and Director of Merchant Management at DealTaker.com. Alan has been in this business for 16 years and his background leads to some really great conversation.In today’s episode Alan lays out the necessity of having an Innovator AND an Implementer in a...
2020-10-211h 09Profitable Performance MarketingBrian Marcus - Vice President of Global Marketing and Partnerships, TUNEOr 15th Episode! Today I talk with Brian Marcus, the Vice President of Global Marketing and Partnerships at TUNE. Brian and I go way back, we've both been in this industry for decades, navigated the same circles and have come really close to actually meeting many many times. But until we started this podcast, Brian and I haven't had the chance to actually meet. It's pretty crazy that we have so many common friends and acquaintances, been to so many of the same events, include TUNE events, and we hadn't actually met. Well I am glad we did, and...
2020-10-141h 12Profitable Performance MarketingLisa Riolo - Co-Founder, Impact and Affiliate Marketing LeaderLisa Riolo is a 20 year vet of the industry and Co-Founder of the affiliate technology Platform - Impact. We had a great conversation that spanned my adaptation to a co-working facility, how we are both navigating our current social climate, leadership lessons (hint hint - curiosity, empathy and potential are touchstones for her and performance marketing and where it is going.We often don’t get the opportunity to thank individuals who played pivotal roles in our career, and today I do, so don’t miss that.You definitely want to stay till the end as w...
2020-10-091h 24Profitable Performance MarketingCormac Jonas, Partnership Marketing Leader - Truly Unique Affiliate TacticsCormac Jonas has come from civil engineering all the way through affiliate marketing to become one of the premier partnership marketers around, and although Cormac and I have only known each other a short time, you can tell we clicked right away.If you are an advertiser who:Doesn’t think your affiliates really do much for youAre looking for innovation from your affiliate programHave said “my affiliates really don’t do much to drive the sale”Or you are wondering where innovation comes fromYou defi...
2020-09-301h 04Profitable Performance MarketingJohn Toskey, Senior Director, Global Marketing at eBayThis podcast is quickly turning into one of my favorite things to do each week, and today’s episode is no different. Today I get to interview John Toskey, 25 year digital marketing vet and current Senior Director of Global Marketing for eBay!John and I have worked together in the past and have known each other for almost my entire career, and he is one of few people who have been in this industry longer than I have. John’s experience is vast and his career path impressive and he has a ton of great information to shar...
2020-09-221h 32Profitable Performance MarketingRenee Silverman, Owner Irv's Luggage - Travel in the age of COVID-19Today I get to talk with Renee Silverman, owner of Irv’s luggage in our 3rd installment of our affiliate marketing Travel series. While Renee and I don’t talk about affiliate marketing much, if at all, we do talk about the travel space, adapting to difficult times and what it looks like for this sector going forward.Renee shared with me her strategy for making it through this and I think it is important and valuable enough to share here. Hang on. Stay Connected. Stay Relevant. Renee outlines how she and Irv’s Luggage are doing just t...
2020-09-1553 minProfitable Performance MarketingErin Killian, Vice President Agency+Prime, Pepperjam - A discussion about change, coupon, loyalty and content sites and more.Today I talk with long time colleague and bestie Erin Killian, VP of Agency and Prime at Pepperjam. Now Erin and I have known each other for many years, share a passion for Penn State Football and for affiliate marketing.We dive into lessons learned through change, how to succeed in an ever changing and evolving environment, and we dive deep into some large issues in affiliate marketing. Things like coupon and loyalty sites, the importance of and role of content affiliates going forward and how this pandemic is impacting the channel.You can reach...
2020-09-091h 12Profitable Performance MarketingNicole Lewis - Wandering with a DromomaniacToday is our 2nd in our Travel Series and I speak to a pretty incredible individual and a travel affiliate - Nicole Lewis. Nicole is a wildlife veterinarian and a part time travel blogger and we have a great conversation, starting with - what is a Dromomaniac.Nicole focuses on the adventure travel space. We have a great conversation about all things travel and then really drive into the best ways to work with her and other travel affiliates, some do's and don'ts and about the importance of alignment to her. Meaning, don't reach out to her...
2020-09-0148 minProfitable Performance MarketingSarah Beeskow Blay - Partnership Marketing Consultant and Current Affiliate Marketing SuperstarSarah is one of my favorite people on the planet, there I said it. I was excited to chat with her and record our conversation for you. Sarah is currently applying her expertise and experience to clients of all shapes and sizes as a Partnership Marketing Consultant. She is the former VP of ShareASale and spent over 14 years there.Today we talk about all things affiliate marketing. From her amazing career - starting entry level and leaving that company as the VP. Sarah shares some amazing leadership lessons, don't miss this section. We dove into corporate morality...
2020-08-251h 16Profitable Performance MarketingMustafa Mirreh - Senior Digital Journalist at PerformanceInMy job allows provides me access to a very diverse mix of professionals in the performance marketing space. People of all different backgrounds, colors and creeds and all over the world. Today I'm blessed to have an insightful conversation with someone accross the pond - Mustafa Mirreh.This conversation with Mustafa was a great one. Very informative as we dove into the Black Lives Matter movement and diversity in the performance marketing world, the things one needs to be concerned with in launching an international affiliate program and trends Mustafa sees coming down the pipe. I really...
2020-08-171h 08Profitable Performance MarketingCorey Michael van der Laan - Quit my job and traveled the world - an affiliate interviewThis is our first podcast in our travel series. With so much up in the air with COVID-19 and travel being hit so acutely and globally, I wanted to interview experts on all sides of the affiliate equation in this industry segment.Cory is a vlogger and an affiliate of one of our travel clients, Contiki.com. And boy is his story amazing. Every time I get the opportunity to travel around the US and globally, all I can think of is quitting my job and traveling the world. How many of us have though of that?
2020-07-1356 minProfitable Performance MarketingDave Naffziger - Founder of Brandverity and Serial Entrepreneur So far my guests have all been friends and colleague for many years and some of the best people I have had the pleasure of knowing. Dave is no different. Dave is the founder of Brandverity, recently acquired by Partnerize. And he is a great human being, serial entrepreneur (my words not his), great father and husband and an Air-force vet. Thank you again for your service Dave!Dave and my conversation runs the gamut from growing a company and growing a family, going through the acquisition process, leading a company through turbulence and the acquisition and...
2020-07-131h 07Profitable Performance MarketingSteve Denton - long time industry vet and exceptional leader.Possibly the best 1 hour and 10 minutes of my week. I'm so thankful that Steve was able to take the time with me to share his leadership lessons, view on performance marketing and how important it is to find your passion as you move from success to significance. I took 5 pages of notes on this call. Stick around to the end for a super funny story about Steve's visit to Idaho when I worked at Coldwater Creek.Connect with Steve at www.ware2go.com and on Linkedin at https://www.linkedin.com/in/sdenton/And...
2020-07-011h 16Profitable Performance MarketingChoots Humphries -Co-President and Owner, LinkConnectorChoots founded and co-runs one of the most innovative affiliate networks in the game. And he's one of, if not, my favorite person in the space. Always a pleasure to talk to and this conversation is no different. We dive into leadership during untamed seas and different ways to make your affiliate program profitable, focusing on some really cool technology LinkConnector pioneered and some only they have. I think you'll really enjoy this one.You can find his network at www.linkconnector.com.And don't forget about our Affiliate Marketing Strategies to Survive and Thrive...
2020-07-011h 03Profitable Performance MarketingAdam Weiss of Weiss Digital ConsultingToday I talk with Adam Weiss of Weiss Digital Consulting. Adam and I have known each other for about 15 years from his time at LinkShare (now Rakuten) and my time with Coldwater Creek. Adam has had a pretty incredible career in the affiliate space and loves working on the publisher side. We talk about Covid-19 and leadership through tumultuous times as well as running profitable programs and why many still look at the affiliate space with skepticism. You can reach Adam at https://www.weissdigitalconsulting.com/And don't forget to visit www.jebcommerce.com/strategies...
2020-07-011h 04