Shows
Author Entrepreneur - The Creative PennCrafting Stories, Finding Readers And Selling Direct With Ines JohnsonHave you ever dreamed of turning a passion for storytelling into a profitable, long-term career? How do you build multiple successful author brands without burning out? What marketing strategies actually work in today's fast-changing industry? Ines Johnson shares her journey and the secrets to her success.
In the intro, 5 phases of an author business [Becca Syme]; Lessons from writing every day for two decades [Ryan Holiday]; What the First AI Copyright Ruling Means for Authors [ALLi Podcast];
Plus, Lichfield Cathedral; The Buried and the Drowned Short Story Collection; and 50% off all my JFPenn ebooks and...2025-07-0700 min
The Creative PennCrafting Stories, Finding Readers And Selling Direct With Ines JohnsonHave you ever dreamed of turning a passion for storytelling into a profitable, long-term career? How do you build multiple successful author brands without burning out? What marketing strategies actually work in today's fast-changing industry? Ines Johnson shares her journey and the secrets to her success.
In the intro, 5 phases of an author business [Becca Syme]; Lessons from writing every day for two decades [Ryan Holiday]; What the First AI Copyright Ruling Means for Authors [ALLi Podcast];
Plus, Lichfield Cathedral; The Buried and the Drowned Short Story Collection; and 50% off all my JFPenn ebooks and...2025-07-071h 06
The Creative Penn Podcast For WritersCrafting Stories, Finding Readers And Selling Direct With Ines JohnsonHave you ever dreamed of turning a passion for storytelling into a profitable, long-term career? How do you build multiple successful author brands without burning out? What marketing strategies actually work in today's fast-changing industry? Ines Johnson shares her journey and the secrets to her success.
In the intro, 5 phases of an author business [Becca Syme]; Lessons from writing every day for two decades [Ryan Holiday]; What the First AI Copyright Ruling Means for Authors [ALLi Podcast];
Plus, Lichfield Cathedral; The Buried and the Drowned Short Story Collection; and 50% off all my JFPenn ebooks and...2025-07-071h 06
The Author’s Lounge with O'Cyrus#42 - Host of The Creative Penn, JOANNA (J.F.) PENN talks writing longevity, branding, consistency, & more Joanna Penn is a USA Today/New York Times Bestselling Author & Host of the award-winning podcast, The Creative Penn. At the time of this recording, Joanna has reached 815 episodes on her podcast, has nearly 50 published books spanning between two pseudonyms, & has garnered thousands of book reviews for nearly 20 years. Want to learn more about Joanna (J.F.) Penn? Click on the link(s) below:Joanna Penn website: https://www.thecreativepenn.com/J.F. Penn website: https://jfpenn.com/YouTube: https://www.youtube.com/thecreativepennInstagram: https://www.instagram.com/jfpennauthor/?hl=enX...2025-06-2441 min
JFPennSuccessful Self-Publishing Fourth Edition Audiobook: IntroductionIntroduction to the audiobook, Successful Self-Publishing, Fourth Edition. Written and narrated by Joanna Penn.
Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills?
This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers.
Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a...2025-05-2906 min
The Publishing Performance ShowJoanna Penn - Multiple Income Streams for Authors: Beyond Just Book Sales - The Creative PennJoanna Penn is an award-winning author, New York Times and USA Today bestseller, and host of The Creative Penn podcast. With experience spanning both fiction (under J.F. Penn) and non-fiction, Joanna has built a sustainable writing business over nearly two decades. After leaving her IT consultant career in 2011, she's created multiple income streams from her writing and writing-adjacent activities while publishing over 50 books. Her latest fiction release is "Death Valley," and she's currently working on the 4th edition of "Successful Self-Publishing."In this episode:Joanna's journey from IT consultant to full-time authorHow her definition of...2025-05-2248 minThe Creative Penn Podcast For WritersDeath Valley Audiobook Chapters And Book Marketing Tips With J.F PennWhat are some ways you can market a book during a launch period using audio, video, and text? What does my JFPenn voice clone sound like narrating the first two chapters of my thriller, Death Valley? J.F. Penn is the Award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, crime, horror, […]
The post Death Valley Audiobook Chapters And Book Marketing Tips With J.F Penn first appeared on The Creative Penn.2025-04-0438 min
JFPennDeath Valley. A Thriller. Chapter 1 and Chapter 2A merciless desert. An unstoppable storm. Time is running out.
The Desert Sanctuary promises an exclusive escape for the ultra-wealthy, a five-star oasis in Death Valley's unforgiving landscape. But when a devastating sandstorm cuts the resort off from civilization, paradise becomes a prison—and then a killing ground.
As the storm rages and the resort burns, eight lives collide in a desperate battle for survival:
An adventure guide haunted by the child she couldn't save
An ex-military security chief obsessed with preparing for civilization's collapse
A billionaire pursuing immortality through illegal young blood treatments
His trophy wife harboring lethal secrets an...2025-03-2732 min
JFPennWhy Write a Non-Fiction Book? from How to Write Non-Fiction Second Edition by Joanna PennWriting a book is hard work. You need a reason to carry you through the tough times.
Why do you care about this subject so much that you want to invest the time, emotional energy, and maybe money in order to write it?
What will keep you going through the process of writing, publishing, and marketing?
What is your why?
Here are some reasons people write non-fiction books.
Excerpt from How to Write Non-Fiction, Turn Your Knowledge Into Words, Second Edition, written and narrated by Joanna Penn2024-12-2304 min
Simply Write w/ Polly CampbellJ.F. Penn Talks About flipping the Script on Your Writing CreerJ.F. Penn, the award-winning author of Blood Vintage and other books and podcaster at The Creative Penn, kicks off Simply Write's third season with a great conversation about "flipping the script" and allowing your creativity and writing to evolve as your interests grow and change. After creating an extensive nonfiction library for writers, J.F. Penn is now focused on writing edgier, darker fiction and nonfiction that explores the psychology of religion and other topics. In this episode she explains how and why she shifted her writing and publishing focus and why she's having so much fun. She...2024-11-0439 min
JFPennSeahenge. A Short Story by J.F. PennWhat was drowned will be drowned again…
Marine archaeologist Dr. Evelyn Price has spent her life uncovering the mysteries of the deep ocean. But when a violent storm uncovers an ancient timber circle off the coast of England, she faces a discovery that will challenge everything she knows.
As the tide rises and storm clouds gather, Evelyn and her team race against time to decipher the strange symbols on the wooden pillars, before the sea comes to claim its own once more.
Seahenge is a gripping archaeological short story that blends cutting-edge science with ancient myth. It will leave you qu...2024-10-2604 min
The Wordslinger PodcastKickstarter, Direct, and a New Age of Book Marketing with Joanna Penn // Wordslinger ep 226Find me on Substack at https://kevintumlinson.substack.com Joanna Penn, aka the Hose of the Creative Pen Podcast, aka author J.F. Penn… I could spend all day listing all the ways she’s influenced the indie publishing world. But her latest moves are opening eyes to a new way of thinking, and a whole new approach to writing and publishing. In this episode, Jo joins me to talk about what she’s doing with Kickstarter and direct sales, and also about what it has meant to serve the writing community. It’s a good one, so tune...2024-05-3146 min
JFPennSpear of Destiny. An ARKANE Thriller ProloguePrologue of Spear of Destiny, written by J.F. Penn, narrated by Veronica Giguere. Available at https://www.jfpenn.com/destiny
A desperate quest. A holy relic. A race against time.
When a mysterious relic is stolen from a museum in Vienna, ARKANE agents Morgan Sierra and Jake Timber embark on a deadly race against time to recover the legendary Spear of Destiny — the holy lance that pierced the side of Christ.
As they follow clues through Nazi ruins, Tibetan temples, and Washington, DC’s greatest monuments, they uncover a sinister plot that threatens to unleash an unstoppable darkness upon the...2024-05-2013 min
Alchemy for AuthorsWriting the Shadow with Joanna Penn Welcome back to Alchemy for Authors! In this week’s episode I interview award-winning podcaster, creative entrepreneur, and bestselling author, Joanna Penn, about her wonderful new book, Writing the Shadow: Turn Your Inner Darkness into Words. Joanna gives advice on how to recognize your Shadow Self and how we can use it to not only become better writers, but also better people. We discuss why AI is no competition for you showing up and being vulnerable on the page, what it's like to be an intuitive discovery writer, and why there's nothing wrong wi...2024-04-2351 min
Comedy MasterclassJoanna Penn (Writing the Shadow)Danielle Krage interviews Joanna Penn. Joanna is an award-nominated New York Times and USA Today bestselling author with more than 40 books across multiple genres – non-fiction and fiction (under J.F.Penn). Joanna is also a podcaster, international speaker, and award-winning creative entrepreneur. This conversation dives into Joanna’s recent book, ‘Writing the Shadow: Turn Your Inner Darkness into Words’.
Chapters
00:00 Introduction and Background
01:38 Understanding the Shadow
05:11 Embracing Your Weirdness
07:52 Pushing Boundaries in Writing
09:26 Exploring Family and Relationships
11:17 The Shadow in Relationships and Writing
15:09 Continui...2024-03-2038 minComedy MasterclassJoanna Penn (Writing the Shadow)Danielle Krage interviews Joanna Penn. Joanna is an award-nominated New York Times and USA Today bestselling author with more than 40 books across multiple genres – non-fiction and fiction (under J.F.Penn). Joanna is also a podcaster, international speaker, and award-winning creative entrepreneur. This conversation dives into Joanna’s recent book, ‘Writing the Shadow: Turn Your Inner Darkness into Words’.
Chapters
00:00 Introduction and Background
01:38 Understanding the Shadow
05:11 Embracing Your Weirdness
07:52 Pushing Boundaries in Writing
09:26 Exploring Family and Relationships
11:17 The Shadow in Relationships and Writing
15:09 Continui...2024-03-2038 min
JFPennBeneath The Zoo. A Short Story SampleSome secrets should stay buried.
When renowned architect Arania Webb returns to Bristol Zoo — once her childhood sanctuary but now a derelict ruin — she discovers her late father’s hidden underground lab, which harbours a dark obsession.
Inside, she uncovers his journals documenting twisted experiments to fuse arachnid DNA with humans, creating unnatural creatures that blur the line between species. As Arania descends into the shadowy depths and explores further, she realises the terrifying extent of her beloved father’s attempts to play god.
With demolition charges set to raze the derelict zoo in minutes, Arania has little time to process...2024-01-0404 min
JFPennA Midwinter Sacrifice. A Short Story written and read by J.F. PennOn the winter solstice, an ancient evil demands its due in the heart of Bath.
When down-on-his-luck busker Evan takes to the streets of Bath during the Christmas market, he hopes his music will earn him enough for a warm meal and bed for the night. But after a violent robbery leaves him broken and destitute, Evan unwittingly awakens an ancient evil that demands blood sacrifice in return for vengeance.
Lured into the dark depths beneath the city by a mysterious woman who is far more than she seems, Evan discovers the long-dormant spring of the Celtic goddess Sulis.
Will he...2023-11-1904 min
JFPennWriting The Shadow: Turn Your Inner Darkness Into Words IntroductionIntroduction of Writing the Shadow: Turn Your Inner Darkness Into Words, written and narrated by Joanna Penn
www.TheCreativePenn.com/shadowbook
We all long to write boldly, without filters or fear.
To spin stories that capture the messy beauty of what it means to be human. Tales that lay bare the truth of living — darkness and all.
But something holds us back.
Whispers of “Who do you think you are?” and “You don’t have permission to write that.” Our own self-censorship and the judgment of others keep us from writing freely — and sometimes, from living fully.
But all great art taps into...2023-10-0510 min
Travelling Through... London, the World and Life075 Valuing Your Creative Work - Creative Entrepreneur JOANNA PENN talks about Creative Freedom and Earning a Six Figure Income"Writing and walking are good ways to live your life."
JOANNA PENN also known as J F PENN is a British author of both fiction and non-fiction. Jo runs a successful podcast called THE CREATIVE PENN, has another podcast called the BOOKS AND TRAVEL podcast - currently on hold but with loads of great episodes - and on top of all this, Jo is an international professional speaker. These collective skills earn her a six figure salary as a creative entrepreneur.
I met up with Jo in Bath for a walk alongside the Kennet & Avon...2023-08-191h 13
You, Me, and The GirlsGod is a WomanThis week we talk about how god was a woman for many different groups of people in ancient times and how the rise of the patriarchy coincided with the idea that god is a white man in the sky.
Real Talk About Feminism is sponsored by BetterHelp. Visit BetterHelp.com/rtafpod today to get 10% off your first month.
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Sources: https://www.vice.com/en/article/paw8bv/god-is-a-woman-history-goddess-worship-ariana-grande
https://jfpenn.com/ancient-goddesses/
https://cprwrap.com
https://cprwrap.com/pages...2023-07-3034 min
Write the Book Inside YouJoanna Penn on Writing her Kickstarter Travel Memoir "Pilgrimage, Lessons Learned from Solo Walking Three Ancient Ways."Send us a textJoanna Penn, aka JF Penn, shares her journey writing Pilgrimage, a Travel Memoir that she launched with a successful Kickstarter campaign in 2023.You can find the book at https://www.jfpenn.com/pilgrimage -- in ebook, print and audiobook along with a Workbook to help you journal your own questions and answers likely to arise on undertaking a pilgrimage. Listen also to relevant episodes on her Books and Travel podcast.Penn shares insights on the challenges and fulfilling moments of walking solo on two ancient pilgrimage ways i...2023-05-0932 min
JFPennWith A Demon's Eye. A short story. Sample.How far would you go to see again?
Sample from my short story audiobook, written and read by J.F. Penn.
Conflict photographer, Sara Miles, loves being embedded with the military out in the desert. Her pictures pay tribute to those who fight, suffer, and die for freedom and the images she captures can turn public perception in the never-ending war.
Her photography matters.
But when Sara is caught in an explosion out on patrol, her eyes are damaged by a face full of shrapnel. She may never be able to see through a lens again.
The military offers her...2023-02-0104 min
Sacred Steps PodcastS3:E6 Pilgrimage: Lessons from the Camino & Ancient Pilgrim PathsFor years, English author Jo Frances Penn (https://jfpenn.com/pilgrimage) contemplated walking the Camino de Santiago. Two decades later, the global pandemic pushed her to begin a walking pilgrimage, discovering lessons about herself and the world around her at the intersection of history and divinity. In her new book, Jo shares personal reflections and insights found walking these historic pathways. DISCUSSIONS FROM THIS EPISODE:Sacred Steps PodcastLeave a Voice Message for the PodcastWWW: Jo Frances PennBOOK: Pilgrimage: Lessons Learned from Solo Walking Three Ancient Ways PODCAST: Books And Travel / JF PennBOOKS: Fiction and Thrillers by JF P...2023-01-251h 07
Books And TravelPilgrimage: The Perspective Of History And Glimpses Of The DivineHow can walking in the path of history put life in perspective? How can you find a glimpse of the divine in unexpected places?
In this episode, I share two chapters from my book, Pilgrimage: Lessons Learned from Solo Walking Three Ancient Ways. You can buy the audiobook, as well as the special edition hardback, paperback and ebook, at www.JFPenn.com/pilgrimage
Walking in the path of history puts life in perspective
“Nothing ever is, everything is becoming… All things are passing and nothing abides.” —Heraclitus
On each...2023-01-0834 min
JFPennWhy Pilgrimage? Written and narrated by J.F. PennSample chapter from Pilgrimage: Lessons learned from solo walking three ancient ways, written and narrated by J.F. Penn
Pilgrimage attracts the seekers. Those with a question to answer, a problem to solve, a sin to atone for, an illness to be cured, a prayer to be answered. Pilgrims walk with a desire to make a change, to mark a boundary from one life to another, to heal, to escape.
I needed all of these, and more.
Perhaps you do, too.
In mid-October 2020, I walked the Pilgrims’ Way from Southwark Cathedral in London to Canterbury Cathedral in Kent, England.
The fo...2022-12-3009 min
QWERTY Writing Life PodcastArtist as a Work in ProgressAuthors Joy E. Rancatore and Mea Smith examine the idea of the artist as a work in progress. While Creatives’ products grow and evolve over time, so do the Creators. Joy and Mea discuss some surprising benefits to this reality as well as the source of their epiphany in this episode.
Check out these links mentioned in the show:
Finders Keepers: A Practical Approach to Find and Keep Your Writing Critique Partner: https://www.logosandmythospress.com/finders-keepers
J.F. Penn’s Arkane series: https://jfpenn.com/book-tag/arkane/
Marie Forleo’s Instag...2022-12-0635 min
The Joys of Binge ReadingAvanti Centrae – Cleopatra’s VendettaAvanti Centrae is an international best-selling author who blends history, science and suspense into pulse pounding action thrillers. And she's here today talking about her latest book, Cleopatra’s Vendetta.
‘Born a goddess Cleopatra died a prisoner, but the cobra’s deadly kiss was just the beginning.’
Hi, I'm your host, Jenny Wheeler. And today on binge reading, Avanti talks about how she melds ancient history with contemporary politics, how history is told by the winners and why she wants to restore Cleopatra's reputation as a world changing woman.
Book Giveaway This Week
But before we get to that, just let's ta...2022-11-2927 minBooks And TravelA Pilgrim In The Path Of History. Solo Walking The Camino De Santiago Portuguese Coastal Route With J.F. PennIn September 2022, I walked the Camino de Santiago along the Portuguese Coastal route. It was around 300 kilometers from Porto in Portugal north along the coast and then inland to Santiago de Compostela, Spain, which took 14 days of back-to-back walking.
I walked alone and carried my pack with everything in it, and I organized my accommodation through Macs Adventure so I knew where I was sleeping every night. I’ve posted a day by day breakdown of the route and my gear list separately, and in this episode, I go through some of my lessons and thoughts from th...2022-10-1932 minThe Creative Penn Podcast For WritersThe Legal Side Of Intellectual Property, NFTs, and DAOs With Kathryn GoldmanHow can you future-proof your author career by being careful with the publishing clauses you sign? Why are NFTs so interesting for intellectual property? How might DAOs help authors with estate planning? Copyright and trademark attorney Kathryn Goldman talks about these things and more. In the intro, I talk about my art NFTs [JFPenn & […]
The post The Legal Side Of Intellectual Property, NFTs, and DAOs With Kathryn Goldman first appeared on The Creative Penn.2022-03-2558 min
Waste Not Want NotInspiraton to Release your Creativity - Joanna Penn #15Joanna Penn is a fiction and non-fiction writer and fellow podcaster with a passion to help people develop their own creativity and share it with the world. After reaching a tipping point in her life when her job became a daily grind, her desire to create a life full of opportunities to write and travel propelled her into implementing the small changes she needed to make her dream a reality. Joanna shares some of the invaluable lessons she's learnt over the past 15 years to help you release your own creativity.
Joanna Penn – The Creative Penn
2022-03-2443 min
JFPennTomb of Relics Audiobook, ARKANE Thriller 12. ProloguePrologue of Tomb of Relics, ARKANE Thriller book 12.
A supernatural relic. A thousand-year-old conspiracy. A madman who turns death into art. It's all in a day's work for the agents of ARKANE.
When a priceless relic disappears from Canterbury Cathedral, ARKANE – the agency tasked with protecting the world from supernatural adversaries – fears the worst… and sends its best.
Now, ARKANE agents Morgan Sierra and Jake Timber are on the job. Across Europe, through historical cities and into spectral forests forgotten by time, Morgan and Jake will follow the bloody trail of hidden relics wherever it leads, whatever the cost.
But even t...2022-01-1216 minBooks And TravelLondon. A Personal History With J.F. Penn
“It is difficult to speak adequately or justly of London. It is not a pleasant place; it is not agreeable, or cheerful, or easy, or exempt from reproach. It is only magnificent.” Henry James
London can never be contained or defined in one way. Everyone has a different perspective and experience that changes over time, and my relationship with the city has certainly evolved over the years.
My Brooke and Daniel crime thrillers are set there, and my love for the city resonates within those pages through the eyes of Jamie Brooke, but it certainly wasn’t...2021-09-0931 min
Sacred Steps PodcastS2:E2 Transience & Permanence Along the Pilgrims' Way | Jo Frances PennDuring a break in Britain's COVID lockdowns, English author Jo Frances Penn (https://jfpenn.com) set out alone from her home to walk the Pilgrim's Way from London to Canterbury Cathedral. An unlikely pilgrim, Jo had never before embarked on a multi-day hike. She joins author Kevin Donahue (https://www.sacredstepsbook.com) to discuss the power of overcoming her fears and the purpose she found in her journey. STREAM THE EPISODE ON YOUTUBE: http://youtube.com/sacredsteps DISCUSSIONS FROM THIS EPISODE:Britain's Pilgrims' WayBritain's Pilgrim Places Book GiveawayStream the Video Podcast on You...2021-09-0146 minBooks And TravelThis Too Shall Pass. Thoughts From The Pilgrims’ Way With J.F. Penn
“Man’s real home is not a house, but the Road, and that life itself is a journey to be walked on foot.” Bruce Chatwin
In late October 2020, I walked the Pilgrims’ Way from Southwark Cathedral in London to Canterbury Cathedral in Kent, 182 km/113 miles on foot, alone, carrying my own gear… during a global pandemic.
A Roman road 2000 years ago, the route became popular for pilgrims after the martyrdom of St Thomas a Becket on 29 December 1170 at the hands of four knights of King Henry II. In literature, The Canterbury Tales by Geoffrey Chaucer follows a...2020-12-2931 min
THE PSYCHOLOGY WORLD PODCASTPWP- 61: Psychology of Religion and Carl Jung with J. F PennIn this episode, I'm talking to USA Today and New York Times best-selling thriller author J.F Penn on the psychology of religion, Carl Jung and so much more.
This is a great interview.
In the news section, you'll about social media and well being, the brain and beauty centres and violent video games.
Please join me for another episode of The Psychology World Podcast...
You can find J.F Penn at: https://jfpenn.com/
If you want to support the show, please check out:
FREE 8 PSYCHOLOGY B...2020-11-1630 min
The Fearless StorytellerExploring the New Normal with Joanna Penn
For over ten years, Joanna Penn has been the voice behind the seminal writer’s podcast, The Creative Penn.
She started out by building a business around her non-fiction work, but deep down she always knew that writing fiction was the bigger dream. Since taking the plunge, she’s published nearly twenty works of fiction, including a Finalist in the International Thriller Writer Award for Best Ebook Original.
In the year of COVID, Joanna’s been thinking a lot about the idea of New Normal as she navigates a series of pivots big and small, not just...2020-09-0759 min
Starke Schreiber PodcastHow to balance creativity and business – with Joanna PennIn today's episode, we will talk to Joanna Penn about balancing business and creativity and why, if you want to make a living doing your art and doing your creativity, you cannot have one without the other. Your biggest takeaway will probably be an amazing mindset change and tools that can help you run a successful creative business online. Let's dive in.
Joanna's course "Business for Authors": https://bit.ly/32LuVbe
Joanna's Website: https://www.thecreativepenn.com
Joanna's Fiction: https://jfpenn.com
Get your freebie here: https://storyartist.me
...2020-07-2334 min
JFPennPilgrimage. The Architecture Of Faith With Derry BrabbsGreat cathedrals are places of awe and wonder, no matter your religious belief.
Whenever I visit a new place, I always go to the cathedral or church, or place of worship in the area. There is always something new and interesting to be found and you can get a particular sense of a region that way. I also love to take photos of religious architecture and sculpture, much of it crafted by devotion over many generations.
In this interview, I talk to Derry Brabbs about places of pilgrimage across Europe and why they attract so many, even those with no...2020-06-1138 min
Writers, Ink: Your backstage pass to the world's most prolific authorsDesigning a Career as an Authorpreneur with Joanna PennJoanna Penn spent the last ten years designing a career as an authorpreneur. As a self-published author, business owner, and podcaster, she thrives on self-investment and brand recognition. Penn is most known for her international and award-winning podcast, The Creative Penn. She has written many titles for independent writers including How To Market a Book and Successful Self-Publishing. In addition, Joanna publishes a unique brand of dark fiction under the name J.F. Penn. When she isn’t writing, she runs Curl Up Press and speaks professionally around the world.From Amazon.com:Joanna Pe...2020-01-2746 min
JFPennMyth And Reality. Beauty And Decay In Venice With J.F.PennThere is a problem inherent in travel, especially in a world of filtered Instagram photos, social media bubbles and glossy travel magazines.
There are some places in the world that are so famous it can be difficult to know whether they live up to the hype or not. There is the myth and then there is the reality, so how do you manage the two? How do you decide to go in the first place in case it doesn’t live up to the myth, and how do you deal with the reality if you have to face up to it...2019-08-0227 min