Shows
Marketing Talks: Podcast de Francisco Torreblanca445 - Just to be done. Metodología JTBD: piensa en soluciones, no en problemasHablamos del nuevo libro de Francisco Torreblanca, titulado “JOBS TO BE DONE - Metodología JTBD: piensa en soluciones, no en problemas”.
Jobs to Be Done (JTBD) es una metodología que invita a descubrir qué es lo que las personas (consumidores, usuarios o clientes) quieren lograr realmente cuando eligen una marca, porque detrás de cada interacción entre una marca y ese consumidor, usuario o cliente hay algo mucho más profundo que un simple producto o servicio: un propósito.
Esta metodología que viene desarrollada en el libro propone cómo crear soluciones que resuelvan de verdad los tr...
2025-09-2513 minMarketing Talks: Podcast de Francisco Torreblanca445 - Just to be done. Metodología JTBD: piensa en soluciones, no en problemasHablamos del nuevo libro de Francisco Torreblanca, titulado “JOBS TO BE DONE - Metodología JTBD: piensa en soluciones, no en problemas”.
Jobs to Be Done (JTBD) es una metodología que invita a descubrir qué es lo que las personas (consumidores, usuarios o clientes) quieren lograr realmente cuando eligen una marca, porque detrás de cada interacción entre una marca y ese consumidor, usuario o cliente hay algo mucho más profundo que un simple producto o servicio: un propósito.
Esta metodología que viene desarrollada en el libro propone cómo crear soluciones que resuelvan de verdad los tr...
2025-09-2513 min
Podcast de Francisco Torreblanca445 - Just to be done. Metodología JTBD: piensa en soluciones, no en problemasHablamos del nuevo libro de Francisco Torreblanca, titulado “JOBS TO BE DONE - Metodología JTBD: piensa en soluciones, no en problemas”. Jobs to Be Done (JTBD) es una metodología que invita a descubrir qué es lo que las personas (consumidores, usuarios o clientes) quieren lograr realmente cuando eligen una marca, porque detrás de cada interacción entre una marca y ese consumidor, usuario o cliente hay algo mucho más profundo que un simple producto o servicio: un propósito. Esta metodología que viene desarrollada en el libro propone cómo crear soluciones que resuelvan de verdad los tr...
2025-09-2513 min
🐥SAZANAMI AIラジオ ～とあるサラリーマンとAIの相棒物語を横目に～🤖顧客はドリルではなく「進歩」を雇う！JTBD理論と実践フレームワークTFM-Opsで真のニーズを掴むJTBD（Jobs to be Done）とTFM-Opsは、組織の課題解決に対して、顧客理解の深化からイノベーションの促進、意思決定の効率化に至るまで、多岐にわたる全体的な影響をもたらします。まず、JTBDは組織の顧客に対する根本的な視点を変革します。顧客を「30代男性、会社員」のような属性（ペルソナ）や、製品の機能といった表面的な情報で捉えるのではなく、「どんな状況で、どんな目的を達成したくて、その製品やサービスを"雇う（hire）"のか？」という「顧客の片付けるべき仕事（Job）」に焦点を当てます。これにより、顧客が製品を購入する本当の動機や、その背景にある感情的な「仕事」まで深く理解できるようになります。例えば、「壁に穴を開けたい」という物理的な仕事だけでなく、「お気に入りの絵を飾って、素敵な部屋にしたい」という感情的な仕事まで捉えることができるようになります。このJTBDの考え方をTFM-Ops（Thinker, Facilitator, Maker）というフレームワークで運用することで、組織は具体的な課題解決を進めます。JTBDとTFM-Opsがもたらす全体的な影響は以下の通りです。1. 顧客理解の深化と根本的な動機の特定: ◦ JTBDは、顧客の年齢や性別といった表面的な情報ではなく、「なぜ？」という根本的な動機や置かれている状況（コンテクスト）を深く理解させます。 ◦ TFM-OpsのThinkerは、問い合わせ履歴や失注メモ、NPSコメントといったログから顧客の「嘆き」をAIで分析し、「Job Story」として具体的な**「進歩の文」**を明確にします。これにより、「締切前の最終確認で、不備の有無を即判定したい」といった顧客の真のニーズを組織全体で共有できます。2. 真の競合の発見とイノベーションの促進: ◦ JTBDの視点を持つと、ミルクシェイクの競合がバナナやドーナツであったように、全く異なるカテゴリーの製品やサービス、あるいは「何もしない」という選択肢までもが競合になりうると気づくことができます。 ◦ 顧客の「仕事」をより良く、より安く、より便利に片付ける方法を考えることで、新しい商品開発やサービス改善のアイデアが生まれるきっかけとなります。TFM-OpsのMakerは、この「進歩の文」に基づき、ワイヤーフレームや会話フロー、デモを素早く作成し、顧客が「味見できる餅」として具体的な解決策を形にします。3. 意思決定の迅速化と合意形成の強化: ◦ TFM-OpsのFacilitatorは、「やらねばならない圧力（Push）」「理想の引力（Pull）」「不安（Anxieties）」「慣性（Habits）」というFour Forcesを可視化し、関係者間で各Jobに対する合意スコアを形成します。これにより、会議が意見のぶつかり合いから「証拠の積み上げ」に変わり、意思決定の質と速度が向上します。 ◦ 議論が短縮され、学習が速くなり、意思決定が軽くなるため、組織全体の運営が効率化されます。4. マーケティングの的確化: ◦ 「こんな機能があります！」という機能中心のアピールではなく、「あなたのこんな悩み（仕事）、解決できますよ」と語りかけることで、顧客の心に響くメッセージを届けられるようになります。5. 具体的な成果と運用の接続: ◦ TFM-Opsは、JTBDで定義された「進歩の文」を、合意形成、プロトタイピングによる「味見」、そして測定、運用へと接続する仕組みを提供します。 ◦ 数週間のテストで一次正答率が18%向上し、処理時間が43%短縮されるといった具体的な成果が示されており、PoC（概念実証）が運用の入口へとスムーズに移行できるようになります。経営層は「投資判断の材料」を得ることができ、投資の確実性が高まります。6. 組織文化の変化: ◦ JTBDは、顧客を「製品の買い手」ではなく、「特定の目的を達成しようとしている一人の人間」として捉え直すための強力な視点を提供します。 ◦ TFM-Opsを通じて、組織は「何を作るか」ではなく「どんな進歩を達成するか」を定義し、それを「動く仕様」に翻訳する運び屋として機能するようになります。これは、組織がより顧客中心のアプローチを取るための文化的な変化を促します。これらの影響を通じて、JTBDとTFM-Opsは、組織が顧客の真のニーズに基づいた価値提供を行い、持続的なビジネス成功に導くための強力なフレームワークとして機能します。
2025-09-0217 min
ProdCast99․ JTBD-ի վերջնական ուղեցույցըSend us a textԲոբ Մոյեստան, JTBD ֆրեյմվորքի համահեղինակը, բացատրում է՝ ինչպես ճիշտ կիրառել Jobs To Be Done-ը։ Նա պատմում է տարածված սխալների, B2B և B2C հարցազրույցների տարբերությունների և երբ JTBD-ն չպետք է կիրառել։Support the show
2025-08-2405 min
Practical Innovation w/ Jobs-to-be-DoneThe JTBD Playbook for AI: Building Defensible LLM BusinessesThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Red Ocean of AIThe current race in the Large Language Model (LLM) space feels like a frantic sprint, but it's actually a marathon being run with a flawed map. From the outside, the competition is dazzling. Multi-billion dollar valuations, models that can generate poetry and code in the blink of an eye, and a relentless news cycle heralding the dawn of a new technological...
2025-08-0405 min
Practical Innovation w/ Jobs-to-be-DoneJTBD is Dead (As You Know It): The New AI-Powered PlaybookThe Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Introduction: The Twin Bottlenecks of InnovationIf you're reading this, you probably live with the core dilemma of innovation every single day: the relentless need for deep, authentic customer understanding is constantly at war with the crushing demand for speed. You know that to create real value, you have to move beyond superficial demographics and understand the fundamental 'job' a customer is trying to get done. Yet...
2025-07-1405 min
The Insight TrackJobs to be done, done right: how FS product and strategy teams can use insight to get more from JTBD.In today’s episode - which was originally written as an article by George Spedding - we’re talking about how to get the most out of one of the most powerful — but often misunderstood — tools in the product and strategy world: the Jobs to Be Done framework. Or JTBD, for short.
2025-07-1409 min
Engenharia de Software ModernaA6 - Jobs to be Done (JTBD)Engenharia de Software Moderna - Artigo Didático A6 - Jobs to be Done (JTBD) - Rresumo gerado por IA
2025-07-0906 min
Practical Innovation w/ Jobs-to-be-DoneOrchestrating Customer Conversations: A JTBD Governance Model for EnterprisesIs your sales team saying one thing while support says another? Does marketing send emails that seem completely disconnected from a customer's actual product usage or recent service interactions? If this sounds familiar, you're not alone. Many businesses, from agile SMBs to large enterprises, struggle with a fundamental question: who truly owns customer communication? The traditional answer—or lack thereof—often leads to a tangled web of mixed messages, frustrated customers, and costly internal inefficiencies.This post offers a new perspective. We'll explore how leveraging the Jobs-to-be-Done (JTBD) framework can help you develop a novel governance model for...
2025-06-1307 min
Practical Innovation w/ Jobs-to-be-DoneMaster Innovation Funding: A Step-by-Step Guide with JTBD & Real OptionsTable of Contents* Introduction: The Flaw of Averages in Innovation Funding* Part 1: Deconstructing the Two Methodologies* A Quick Refresher on Jobs-to-be-Done (JTBD)* Introducing Real Options Analysis (ROA): Your Strategic Toolkit for Uncertainty* Part 2: The Novel Strategy: Mapping Real Options to the JTBD Journey* Phase 1: Purchasing the "Option to Explore"* Phase 2: Purchasing the "Option to Validate"* Phase 3: Purchasing the "Option to Build & Test"* Part 3: Elevating the Level of Abstraction - The "Disruption Option"* The Future, Today* Novel Concept...
2025-06-0705 min
Future Fuzz - The Digital Marketing PodcastEp. 103 - Jobs To Be Done - Jim KalbachJustin is joined by Jim Kalbach - author, speaker, and leading voice in strategy and innovation - to demystify Jobs to Be Done (JTBD), a powerful framework that's still underutilized in the marketing world. Jim explains how JTBD moves beyond traditional product thinking by focusing on the core outcomes customers seek to achieve, whether in daily life or professional settings. He shares actionable ways JTBD can drive innovation, align cross-functional teams, and sharpen customer focus.Whether you're in marketing, product, or leadership, this conversation will help you rethink how your organization defines value - from the customer’s...
2025-05-2127 min
Practical Innovation w/ Jobs-to-be-Done10 Questions About My Approach to Simulations for JTBDI decided to answer some of the questions I keep getting asked about using simulations and throwing out JTBD surveys. While there's a lot more to the story, this should help you get a better understanding. Markets are dynamic and complex, and a point-in-time survey is something that teams that are in the design-build-GTM mix struggle with as these market forces jumble all of their planning.YES … this is being built. Stay tuned.---If you're struggling to implement a differentiated approach to market or experience research, my colleagues and I can help. Wh...
2025-04-0610 min
賣億不賣聲EP123｜了解消費者，靠 JTBD！麥當勞奶昔的熱銷秘訣，其實不在「口味」，而是「消費者洞察」｜#跨境教練 EP15｜#跨境鐵三角｜#賣億不賣聲如果你正準備做亞馬遜，或經營一段時間，遇到瓶頸 👇 歡迎預約『 TransBiz 免費策略諮詢』讓我們協助你，突破挑戰 👇 🔴 立馬預約｜TransBiz 諮詢服務： https://trb.one/ASK 🔴 75 分鐘實戰案例解析： https://trb.one/YT-PPCGO🔴 品牌顧問陪跑計劃《GSA》：https://trb.one/GSA 🔴 LINE 官方帳號 👉 https://trb.one/YT-LINE ｜通關密語 YT 🎧 sᴘᴏᴛɪғʏ：https://trb.one/Spotify 🎧 ᴀᴘᴘʟᴇ ᴘᴏᴅᴄᴀsᴛ：https://trb.one/ApplePodcast... ... ... ... ...#消費者洞察 #消費者 #JTBD #麥當勞 #數位行銷 #消費者心理學 #JobsToBeDone #marketing #行銷 #如何做電商 #如何做跨境電商 #做品牌#峰值體驗 峰值體驗 #品牌 #亞馬遜 #amazon #跨境電商 #TransBiz
2025-02-2618 min
Uppersky Podcast#57: Creating lovable products with Jobs to be Done (JTBD) | Talk with Bob Moesta - Co-architect of JTBD & CEO @ The ReWired GroupJoin us for an insightful conversation with Bob Moesta, a leading innovator and co-creator of Jobs to be Done (JTBD). Bob has helped countless companies succeed by focusing on how customers make decisions and solving their real struggles with empathy.
In this episode, Bob talks about:
The origins of JTBD and his journey from a curious child to an industry pioneer.
How JTBD helps you uncover what customers really need and build products they’ll love.
Practical advice on when and how to use JTBD in your product and sales strategies.
Tips for startups on finding th...
2025-01-241h 29
Soy B2BGuía paso a paso para hacer entrevistas JTBD La teoría de los JTBD junto a la de los océanos azules, son las dos estrategias que más han cambiado la forma que tenemos de encarar la estrategia. Los JTBD primero supusieron una forma diferente de segmentar a nuestros clientes. En vez de segmentarlos por razones psicográficas o filmográficas, empezamos a segmentar por empresas o personas que tuvieran los mismos trabajos. Que buscaran los mismos objetivos, resultados o vencer las mismas restricciones. Y a desarrollar productos y servicios en consecuencia. Con el tiempo, esta teoría...
2025-01-2213 min
Practical Innovation w/ Jobs-to-be-DoneThe Martial Art of JTBD BullshidoThis is a free preview of a paid episode. To hear more, visit www.jtbd.oneBefore I dive into this potentially divisive topic, I wanted to share this new toolkit I’ve created that I hope will help you understand the key principles of Jobs-to-be-Done faster and easier. It has 99 topics supporting 9 key principles. It’s completely free and I am expanding each of the topics regularly. It’s called the JTBD Strategy Stack. Check it out!Now, on with the show!Deep BreathToday I’m going to talk...
2024-10-2501 min
The Grow and Convert Marketing ShowHow to Use Jobs to Be Done (JTBD) Keywords to Boost Blog Conversions 🚀 | SEO & Content StrategyIn this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 📌 What You'll Learn:- What are Jobs to Be Done (JTBD) keywords?- Examples of JTBD keywords- How to come up with JTBD keywords for your business- JTBD conversion data- Which JTBD keywords convert the highest.💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!
2024-09-1936 min
Agile UnfilteredWas sind eigentlich Jobs To Be Done (JTBD)?In dieser Episode des Scrum Master Journey Podcasts spricht Marc mit Martin Betz über das Thema Jobs To Be Done (JTBD). Martin erklärt, dass Menschen keine Produkte kaufen, sondern einen Fortschritt in ihrem Leben erreichen wollen. JTBD ist ein Framework, das Unternehmen dabei hilft, ihre Kunden besser zu verstehen und Lösungen anzubieten, die ihren Bedürfnissen entsprechen. Um den JTBD zu identifizieren, ist es wichtig, mit den Kunden zu sprechen und ihr vergangenes Verhalten zu analysieren. Martin gibt Beispiele aus verschiedenen Branchen, in denen JTBD erfolgreich eingesetzt wurde. Martin Betz empfiehlt das Buch 'Innovator's Dilemma' von Clayton Christensen und...
2024-08-2941 min
Universo Ágil#JornadaÁgil EP1242 #OrganizaçõesÁgeis Desbloqueie o Business agility com JTBD + OKRs🔥 A #AGILIDADE está ON no com o tema: Desbloqueie o Business agility com JTBD - Jobs to be done + OKRs - Objectives and Key Results
🚀 Quinta, 04.07, às 7h31 (horário Brasília) o quadro #OrganizaçõesÁgeis traz as feras:
- Julio Bachion @juliobachion
- Leonardo Ibanhes @leoibanhes
🤝 Apoio:
- Andre Sanches @andrersanches
- Liana Lopes @lopeslliana
🔗 Certificado de participação, link ao vivo e replay em https://link.universoagilhub.com/uah-jornada-agil-040724 e LGPD: ao participar você está de acordo para gravação e transmissão de sua participação
👉 Jornada Ágil é SEU programa matinal diário ao vivo online gratuito colaborativo seguro leve...
2024-07-041h 06
Scandinavian Product Podcast#9 Understanding customers using Jobs to Be Done (JTBD) | Bob Moesta, co-creator of the JTBD frameworkMy guest today is the one and only Bob Moesta. Have you heard about Jobs to be Done theory? Bob was the one creating it together with Clayton Christensen - who's for many the Father of Disruptive Innovation.Bob is the Founder and CEO of the Re-wired Group. He has worked on & helped launch more than 3,500 new products so far, is a guest lecturer at Harvard Business School, and started his career by being a mentee of Dr Deming himself - the father of the Toyota Production System.He’s also the author of se...
2024-05-2454 min
Marketing PowerupsAlli Blum's Tips for Getting Org-Wide Buy-In for The JTBD FrameworkToday, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.🎉 About Alli BlumAlli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework. ✨ Useful linksAlli Blum's website — https...
2024-05-1233 min
Practical Innovation w/ Jobs-to-be-DoneReducing JTBD Success Statement Quantities - v2.0My name is Mike, and my goal is to help all of you achieve your innovation research outcomes faster, less expensively, with less bias, and fewer assumptions. The obvious next step is giving you a way to sort through strategic options so you can accelerate into experiments quickly, cheaply, easily and productively. This blog documents many of the thought exercises I go through as I continually strive to take existing knowledge and emerging technology and blend them together to address our unmet needs.If you want a deeper dive, here are a few options:* My...
2024-04-0812 min
How Would You Beat?JTBD Case Study: Biscom Triples Their Growth RateIn this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth:0:00 Transforming a 30-year-old fax software company6:16 Improving B2B software sales and marketing strategies15:49 Transitioning the sales team from order takers to generating new sales20:55 Using a data-driven approach to improve sales in the healthcare market
2024-03-1432 min
Practical Innovation w/ Jobs-to-be-DoneFiltering Down an Abundance of JTBD Success MetricsIn this video I give you a very simple way to quickly filter down the list of customer success metrics you’ve generated to assure coverage…while preserving that coverage. Instead of doing it manually, this method will save you time, and could be more accurate!I’ve got the link to the chat session below so you can see the prompts and follow ups and use it yourself.👇🏻Here’s a ink to ChatGPT session. I didn’t complete the entire map, but you should get the gist based on the output that’s in there.
2023-12-0407 min
Слили лидыJobs to be done (JTBD)В этом выпуске подкаста Михаил Медведев и Татьяна Саманчук обсудили подход JTBD и то, как его применение может повлиять на слив лидов. Кроме того авторы поделились «пилюлькой» (быстрым рецептом что можно сделать уже завтра, чтобы улучшить продажи).Слили лиды — подкаст про то, как маркетологи и менеджеры по продажам могут слить лиды и как этого не допустить.Telegram подкаста: https://t.me/leaked_leadsСлушать аудио-версию: – https://music.yandex.ru/album/28370801– https://podcasts.apple.com/ru/podcast/слили-лиды/id1718392546– https://vk.com/podcasts-121205686– https://leaked-leads.mave.digital/Смотреть видео-версию: — https://youtu.be/7Gbbvu5jBZA— https://dzen.ru/suite/9aea23d8-3376-49a6-a4c7-9830cd95dcd4— https://vk.com/video/playlist/-121205686_1
2023-11-2525 min![[ bRoKeN ] machines](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/34618497/34618497-1700715048001-2fa7ade745417.jpg)
[ bRoKeN ] machines# 19 [ jtbd ] - tudo o que você precisa para entender como descobrir os ‘jobs to be done’ do seu produtoNesse episódio, explicaremos um método de definição dos Jobs to Be Done dos usuários de um produto digital. Com seus hosts Biu Galvão e Filipe Vieira. Dá o play!
Esse episódio faz parte do quadro CONCEITOS, um bate-papo onde damos dicas e compartilhamos nossa experiência e conhecimento sobre algum tipo de metodologia ou processo comumente usado no desenvolvimento de produtos digitais.
Indicamos esse podcast para pessoas que permeiam áreas de Produto (Product Management), Design (Product Design, UX e UI Design), Tecnologia (Software Engineerin...
2023-11-2338 min
Kickass Software, Rock 'n' Roll Teams - Der Podcast von Seibert Media!Podcast – Jobs To Be Done: Kundenzentrierte Strategien mit dem JTBD-Framework entwickelnDie Kundenbedürfnisse ins Zentrum rücken – aber wie?
In der Welt des Business dreht sich alles darum, die Bedürfnisse und Wünsche der Kundinnen und Kunden zu verstehen. Aber wie kommen wir wirklich dahinter, warum sie sich für bestimmte Produkte und Dienstleistungen entscheiden? Wie entwickeln wir Lösungen und Features, die sie tatsächlich wollen und brauchen? Wie identifizieren und verstehen wir also die Probleme, die unsere Kunden zu lösen versuchen, und die Fortschritte, die sie erzielen möchten?
Hier kommt das Jobs-To-Be-Done-Framework (JTBD) ins Spiel. Was genau ist das? Welche...
2023-11-2134 minPodcast – Nachrichten, Tipps & Anleitungen für Agile, Entwicklung, Atlassian-Software (JIRA, Confluence, Bitbucket, …) und Google CloudPodcast – Jobs To Be Done: Kundenzentrierte Strategien mit dem JTBD-Framework entwickelnDie Kundenbedürfnisse ins Zentrum rücken – aber wie?
In der Welt des Business dreht sich alles darum, die Bedürfnisse und Wünsche der Kundinnen und Kunden zu verstehen. Aber wie kommen wir wirklich dahinter, warum sie sich für bestimmte Produkte und Dienstleistungen entscheiden? Wie entwickeln wir Lösungen und Features, die sie tatsächlich wollen und brauchen? Wie identifizieren und verstehen wir also die Probleme, die unsere Kunden zu lösen versuchen, und die Fortschritte, die sie erzielen möchten?
Hier kommt das Jobs-To-Be-Done-Framework (JTBD) ins Spiel. Was genau ist das? Welche...
2023-11-2134 min
Lenny's Podcast: Product | Career | GrowthThe ultimate guide to JTBD | Bob Moesta (co-creator of the framework)Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments—Bob Moesta is the co-creator of the Jobs To Be Done (JTBD) framework, a close collaborator of Clay Christensen, and CEO and founder of The Re-Wired Group. He has helped launch more than 3,500 new products, services, and businesses and built and sold several startups himself. He is also a fellow at the Clayton Christensen Institute and a guest lecturer at the Harvard Business School, MIT Sloa...
2023-08-241h 09
CRO Live Hour#31 – Using JTBD to stand out from the competitionIn this episode, we dive into the concept of Jobs to be Done (JTBD) and how it can be leveraged to gain a competitive edge in the world of Conversion Rate Optimization (CRO). We explore the principles of JTBD and discuss how it can help companies identify the underlying motivations and goals that drive their customers' behavior. By understanding the "jobs" that customers are hiring their products or services to do, companies can create more effective marketing messages, optimize their website or landing pages, and ultimately increase conversion rates.We also discuss how JT...
2023-04-1942 min
Blue BlazesBlue Blazes S01E04: Jobs to be Done (JTBD) - featuring Christina AldanChristina Aldan—an award-winning speaker and brand strategy consultant—joins Blue Blazes to talk with J. about Jobs To Be Done (JTBD). In doing so, we learn how this approach can drive better results through more effective communication and conducting upfront research before you “build the thing.” Check out today’s episode to see how you can use the JTBD process to make a huge impact for your next project.
2023-04-1331 min
The Circuit BreakerS2 E14 | JTBD in Business SchoolIf I were to change anything, it would be to make sure that students understand why they're there and what progress they're trying to make. That will actually help set the curriculum in the right way for how much and what they should be learning.In today's Circuit Breaker episode, Bob and Greg explore an interesting topic from an audience member: How would the curriculum in business schools change if JTBD was more widely understood? You'll learn what changes they'd propose to integrate the JTBD context into business school.Bob will explain...
2023-04-1120 min
Marketing PowerupsThe JTBD Framework That 10X’d a Bootstrapped Startup in 2 Years | Asia Orangio (DemandMaven, Hull, Terminus)On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their life.For example, you might be "hiring" Marketing Powerups to learn marketing frameworks to help your campaigns stand out.Understanding what your customers are hiring your product to do can help you educate people better on how your product can help them better than your competitors.That’s exactly what Asia Orangio, CEO of Demand Maven, did for one of her clients. W...
2023-03-2449 min
Better Done Than PerfectUncovering Customer Insights Using JTBD with Aggelos MouzakitisHow can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.Visit our website for the detailed episode recap with key learnings.headofgrowth.io — Aggelos’ consultancyWhereby — the case study we’re talking aboutWhat is Jobs to be Done (JTBD)?UI Breakfast Episode 254: Learning to Build with Bob MoestaDemand-Side Sales 101 — a book by Bob MoestaClay...
2023-02-1751 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Uncovering Customer Insights Using JTBD with Aggelos MouzakitisToday we have another episode of Better Done Than Perfect. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesheadofgrowth.io — Aggelos’ consultancyWhereby — the case study we’re talking aboutWhat is Jobs to be Done (JTBD)?UI Breakfast Episode 254: Learning to Build with Bob MoestaDemand-Side Sales 10...
2023-02-1751 min
Make Things That MatterBob Moesta: Prototyping to learn & applying JTBD theoryBob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.—Sign up here to get upcoming essays + episodes emailed to you.Follow the MTTM journey on Twitter or LinkedIn!If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)...
2023-02-071h 01
Product Quest PodcastEpisode 34: Framing JTBD Initiatives with Rob SchadeToday, we welcome our special guest, Rob Schade. Rob is the Chief Customer Officer of Strategyn. Strategyn, of course, is the innovation firm founded by JTBD pioneer Tony Ulwick. Rob was actually the second employee of Strategyn over 20 years ago and has personally been part of the JTBD’s development from a theory where we just talk about milkshakes to a repeatable process that innovators can actually use.
For our listeners, let me make an impassioned plea for why you’ll want to listen to this episode from beginning to end. The most critical part using JTBD is f...
2023-02-061h 21Product Quest PodcastEpisode 34: Framing JTBD Initiatives with Rob SchadeToday, we welcome our special guest, Rob Schade. Rob is the Chief Customer Officer of Strategyn. Strategyn, of course, is the innovation firm founded by JTBD pioneer Tony Ulwick. Rob was actually the second employee of Strategyn over 20 years ago and has personally been part of the JTBD’s development from a theory where we just talk about milkshakes to a repeatable process that innovators can actually use.
For our listeners, let me make an impassioned plea for why you’ll want to listen to this episode from beginning to end. The most critical part using JTBD is f...
2023-02-061h 21
Practical Product w/ Jason EvanishJTBD: Jobs to Be Done - What it is, why it matters, how to use it, and a real life exampleKey Links from this episode:
Follow along with the questions Jason asked in his post How to do a Jobs to Be Done interview
Links from Ryan's search for a mattress:
DreamCloud - The mattress Ryan ultimately bought
Wirecutter - A review site Ryan referrenced
Sleep Foundation
33 Best Mattresses of 2022 on NYT - A site Ryan referenced in his search
On Clayton Christensen and JTBD:
The Milkshake video and JTBD by Clayton Christensen
Clayton Christensen Institute
How Will You Measure Your Life? by Clayton Christensen - A great book by JTBD co-creator on a healthy philosophy of life
2023-01-061h 01
CVO Live by Omniconvert PodcastCVO Live with Lucy Heskins and Valentin Radu - Once you go JTBD, you never go backJoining the CVO LIVE, Lucy Heskins from Oh Blimey shares insights on the highly effective Jobs to Be Done Methodology. Watch the episode to understand why and how this methodology became the star of Customer Research, and how you can use it to uncover the hidden reasons why customers will really buy your products. Tune in to learn how to use the JTBD methodology for insanely persuasive marketing campaigns and how it can help you create products that fit your target audience like a glove.Follow Lucy on LinkedinFollow Valentin on...
2022-12-0950 min
Потом доделаюЧто такое Jobs To Be Done или JTBD🔥 Регистрируйся в WEEEK: https://weeek.link/rnPrzKfg Разберём, как управлять продуктом эффективно и пользовательским поведением с помощью метода JTBD. Согласно нему товар не покупают, а «нанимают» для работы — расскажем, как метод работает.⏱ Таймкоды
1:26 – Что такое JTB
4:49 – Зачем нужна теория JTBD
6:55 – 2 подхода к теории работ
🔗 Полезные ссылки:🎬YouTube-канал WEEEK: https://weeek.link/tpJQ0nIM📲 TG: https://weeek.link/DdfQmzMW📚 Подборка литературы для тебя и твоей команды: https://weeek.link/opnBT8hU👥 ВедущийИлья Вахмистров: https://weeek.link/7m0veTe3jt🎬Смотреть:YouTube: https://weeek.link/6xd2enJURuTube: https://weeek.link/TE56O63pVK: https://weeek.link/QbNGfU8dmV🎙️Слушать:Apple: https://weeek.link/5BZTNYISbIЯндекс: https://weeek.link/fpC5UcicCastbox: https://weeek.link/AI4jA7Fh
2022-12-0709 min
Pipe Dream | A B2B Marketing PodcastHow to Use JTBD as a New-Age B2B Marketer w/ Eric WhiteIn this episode, I sit down with Eric White, Founder at Revealed. We talk about Jobs-to-be-Done - a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable - how it can be applied to marketing, and how it was used by a B2B sleep technology company to avoid a product launch catastrophe. You can follow Eric on LinkedIn here.And learn more about JTBD here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down m...
2022-08-0237 min
Innovation TalksGetting started with JTBD (jobs-to-be-done) and more with Mike BelsitoMike Belsito is the co-founder of Product Collective, an online hub that serves over 30,000 technology product management professionals. The community provides tools and resources—and hosts virtual and in-person meet-ups—for those in the innovation industry. Mike is also the co-host of Rocketship.FM, a podcast for product managers, entrepreneurs, and anyone in tech. They [...]
The post Getting started with JTBD (jobs-to-be-done) and more with Mike Belsito appeared first on Sopheon.
2022-06-2736 minCRO Live Hour#1 – JTBD, Customer Journey, Prospect Theory, Emotional Messaging, Server side A/B testing vs Client-Side A/B testingThis is the first-ever installment of the CRO Live Hour. In this episode, Khalid Saleh and Simbar Dube discuss different conversion optimization such as JTBD, Customer Journey, Prospect Theory, Emotional Messaging, and Server side A/B testing vs Client-Side A/B testing. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X
2022-06-151h 01
Product Quest PodcastEpisode 11: Breaking JTBD, The Answer, part 2So we release part 2 of our effort to try to break jobs to be done. We prod it, push it, pull on it and generally try to exploit its weaknesses to see how it holds up. We will look at situations where JTBD seems to break down... situations where things people do are hard to explain from a jtbd perspective. We will talk about the role of emotion in people’s behaviour. In JTBD there is this notion of an emotional job which we will take apart.
Referenced on the show:
The Statue in...
2022-06-1358 minProduct Quest PodcastEpisode 11: Breaking JTBD, The Answer, part 2So we release part 2 of our effort to try to break jobs to be done. We prod it, push it, pull on it and generally try to exploit its weaknesses to see how it holds up. We will look at situations where JTBD seems to break down... situations where things people do are hard to explain from a jtbd perspective. We will talk about the role of emotion in people’s behaviour. In JTBD there is this notion of an emotional job which we will take apart.
Referenced on the show:
The Statue in...
2022-06-1358 minProduct Quest PodcastEpisode 10: Breaking JTBD, The RiddleToday, we try to break jobs to be done. We prod it, push it, pull on it and generally try to exploit its weaknesses to see how it holds up. We will look at situations where JTBD seems to break down... situations where things people do are hard to explain from a jtbd perspective. We will talk about the role of emotion in people’s behaviour. In JTBD there is this notion of an emotional job which we will take apart.
This is part 1 – the riddle. Stay tuned for part 2 next week!
Refe...
2022-06-0643 minProduct Quest PodcastEpisode 10: Breaking JTBD, The RiddleToday, we try to break jobs to be done. We prod it, push it, pull on it and generally try to exploit its weaknesses to see how it holds up. We will look at situations where JTBD seems to break down... situations where things people do are hard to explain from a jtbd perspective. We will talk about the role of emotion in people’s behaviour. In JTBD there is this notion of an emotional job which we will take apart.
This is part 1 – the riddle. Stay tuned for part 2 next week!
Refe...
2022-06-0643 min
Product Quest PodcastEpisode 6: Job Mapping and the JTBD toolkit with Jim KalbachAnyone in the Jobs-to-be-done space by now surely knows his name and work but it’s worth pointing it out. He is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard. He has written 3 books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The Jobs To Be Done Playbook (Rosenfeld, 2020). He is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content. Jim blogs at experiencinginformation.com and tweets under @jimkalbach.
Referenced o...
2022-05-091h 41Product Quest PodcastEpisode 6: Job Mapping and the JTBD toolkit with Jim KalbachAnyone in the Jobs-to-be-done space by now surely knows his name and work but it’s worth pointing it out. He is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard. He has written 3 books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The Jobs To Be Done Playbook (Rosenfeld, 2020). He is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content. Jim blogs at experiencinginformation.com and tweets under @jimkalbach.
Referenced o...
2022-05-091h 41
Strategic MoveКак анализировать ценность продукта, использовать JTBD и СJM, и почему нужно нанимать исследователей с жизненным опытом?Сегодня в гостях Михаил Руденко - теоретик и практик управления потребительским опытом. Мы поговорили на следующие темы:что такое CX, и какая эволюция этого направления в Россиичто делает CX-специалист, и какие компетенции он должен иметьчто такое парадигма клиентоцентричности как в компаниях внедряют клиентоориентированные стратегиикогда в компаниях нужна отдельная роль CX-специалиста
нужно ли считать NPS
зачем нужно рисовать CJM (Customer Journey Map)как осознанно подходить к использованию инструментов
почему шаблон ценностного предложения (Value Proposition Canvas) - неудобный инструмент для описания ценностичто такое JTBD (Jobs to be done)как нанимать исследователей и проводить исследования и многое другое.Блог Михаила: https://blog.buro.cx/author/rdnk/Подписывайтесь на канал Strategic Move, чтобы не пропустить выпуски: https://t.me/strategic_move
2022-04-291h 04
Die ProduktwerkerMit "Jobs to Be Done"-Interviews zum besseren KundenverständnisPeter Rochel im Gespräch mit Tim
Mit der "Jobs-to-Be-Done"-Theorie (JTBD) lassen sich unterschiedliche Dimensionen von Kundenbedürfnissen wunderbar erklären. So kann man schön unterscheiden, welche Bedürfnisse das Produkt oder ein Service bedient. Oder, um es im Wording der Jobs-to-Be-Done Theorie zu sagen: für die Erledigung welchen Jobs dieses Produkt vom Nutzer beauftragt wird.
Unser Gast Peter Rochel ist zusammen mit Eckhart Böhme sicherlich das führende Gespann, das es im deutschsprachigen Raum rund um die JTBD-Theorie gibt. Aber die beiden halten sich nicht mit der Theorie auf, sondern nutzen sie in ihrer...
2022-04-2548 min
Marketing with Shahin Khan and Doug GarnettMktg_Podcast-6: April Fools Day, Signals and Psychology, JTBDJoin in another lively episode as we discuss why April Fools’ Day is more challenging nowadays, how the potato earned its own viral moment, Jobs to Be Done (JTBD) and other marketing recipes, and the importance of leaving room for happy accidents when pursuing innovation.
OrionX Editorial TeamThe OrionX editorial team manages the content on this website.
The post Mktg_Podcast-6: April Fools Day, Signals and Psychology, JTBD appeared first on OrionX.net.
2022-04-1300 minOrionX.netMktg_Podcast-6: April Fools Day, Signals and Psychology, JTBDJoin in another lively episode as we discuss why April Fools’ Day is more challenging nowadays, how the potato earned its own viral moment, Jobs to Be Done (JTBD) and other marketing recipes, and the importance of leaving room for happy accidents when pursuing innovation.
The post Mktg_Podcast-6: April Fools Day, Signals and Psychology, JTBD appeared first on OrionX.net.
2022-04-1300 min
Product Quest PodcastEpisode 2: JTBD and the arts with Ruth HarttIn this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts.
Ruth regularly blogs at https://www.cultureforhire.com , be sure to follow her on Twitter @ruth_hartt or find her on LinkedIn for constant insights and surprises for JTBD marketing in the artworld.
Referenced on the show:
Innovator’s Solution, Clayton Christensen
Competing Against Luck, Clayton Christensen
Demand-Side Sales, Bob Moesta
Art of Relevance, Nina Simon
Nina Simon Art of R...
2022-04-111h 18Product Quest PodcastEpisode 2: JTBD and the arts with Ruth HarttIn this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts.
Ruth regularly blogs at https://www.cultureforhire.com , be sure to follow her on Twitter @ruth_hartt or find her on LinkedIn for constant insights and surprises for JTBD marketing in the artworld.
Referenced on the show:
Innovator’s Solution, Clayton Christensen
Competing Against Luck, Clayton Christensen
Demand-Side Sales, Bob Moesta
Art of Relevance, Nina Simon
Nina Simon Art of R...
2022-04-111h 18
Product Momentum Podcast76 / JTBD and the Benefits of Self-DisruptionJay Haynes, founder and CEO of thrv.com, guests on this episode of the Product Momentum Podcast. He and Paul discuss market disruption and the role Jobs-To-Be-Done plays in assessing the risks and optimizing the benefits. Jay learned all about the phenomenon of disruption from the late Clay Christensen; it’s what happens when market leaders become so focused on pleasing their most profitable customers that they overlook the needs of their other segments.
We product managers find it tempting to measure our progress based on what we want our products to do rather than on what cu...
2022-01-1127 min
Show Your Work! Edgar RodehackBohrer? Loch? Bild an der Wand? Das Prinzip “Jobs To Be Done” (JTBD)
Liefern, was und wie es der Kunde braucht. Das ist DER entscheidende Erfolgsfaktor. Und trotzdem ist es oft nicht im Fokus. Wie bekommen Sie das hin? Am besten, indem sich in Ihrem Laden ALLE dem Kunden zuwenden. Und zwar interessiert. Das Prinzip “Jobs To Be Done” könnte Ihnen dabei helfen.
Die Folge zum Nachlesen: https://trellisterium.de/bohrer-loch-bild-an-der-wand-das-prinzip-jobs-to-be-done-jtbd/----more----
Schreibe Edgar: info@trellisterium.de
Edgars Blog: trellisterium.de
Mehr von, mit und über Edgar Rodehack
rodehack.de
www.teamworkblog.de
www.the-naked-company.one
2021-07-2312 min
Lessons In Product ManagementAligning your company around JTBD w/ Bob Moesta - President and CEO of the ReWired GroupDon't forget to subscribe on YouTube for exclusive content
If you're looking to break into Product Management, join us at Path2Product to accelerate your career into Product
To help support the podcast, you can donate here
On today's episode, I welcome the one and only Bob Moesta to share how we can effectively align our organizations around the progress our customers are trying to make, that job to be done they hire our products for. Bob is a long-time builder and is famous for the work he did with Clay Christensen in...
2021-05-1036 minUI Breakfast: UI/UX Design and Product StrategyEpisode 209: JTBD Interviews with Alli BlumHow can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesEpisode 112: Optimizing SaaS Trials with Alli BlumBetter Done Than Perfect. Switch Interviews & Strategic Context with Alli BlumEpisode 181: Jobs to Be Done wi...
2021-03-1852 min
The Product ExperienceGetting Started with JTBD – Mike Belsito on The Product ExperienceOne of the key things to do in any product lifecycle is to review if it’s meeting your user’s needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD [...] Read more »The post Getting Started with JTBD – Mike Belsito on The Product Experience appeared first on Mind the Product.Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startup...
2021-03-0339 minHow Would You Beat?How Would You Beat Retailers Using Jobs-to-be-Done? Featuring Matt Bjornson from TargetIn this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperKey moments from today's topic on how you would beat Apple with Jobs-to-be-Done:00:00 Intro...
2021-02-2235 min
make sense podcastО практической сегментации по JTBD и полном цикле проверки гипотез с Александром Бровко«Используя Jobs-To-Be-Done, мы можем шире смотреть на те задачи, которые хотим закрывать. Мы становимся экспертом, который может прийти к клиенту и закрыть всю его работу, а клиенту не нужно пользоваться несколькими продуктами, чтобы решить одну задачу».
«Ценность должна быть оцифрована. Когда ты говоришь клиенту про стоимость, он сопоставляет у себя в голове цену и ценность. Мы должны сделать так, чтобы эту ценность было легко в голове оценить».
Собеседник: Александр Бровко, Директор по продукту, Webinar Group
ФБ: fb.com/alexander.brovko.5
Ведущий подкаста: Юра Агеев
ФБ: fb.com/ageev.yuri
Подписывайтесь на канал подкаста в Телеграме: t-do.ru/mspodcast
О чем говорим:
1:08 — Александр рассказывает о себе
2:35 — Как локдаун повлиял на рост продуктов
5:33 — Чем привлекательны онлайн-мероприятия для организаторов
7:16 — Какие задачи решает сегментация пользователей
10:11 — Сегментация продуктов и пользователей по JTBD
12:19 — О плюсах и минусах этого подхода
17:02 — Какие задачи своих пользователей не решает Zoom
19:40 — Как подход JTBD помогает улучшать маркетинг продуктов, повышать конверсию и проводить конкурентный анализ
22:54 — О минусах применения JTBD в продажах, онбординге, маркетинге
25:30 — Какие особенности работы над продуктом не учитываются в JTBD
31:34 — Как подход Product-Led Growth помогает привлекать и развивать пользователей
34:30 — В чем заключается bottom-up подход к росту продукта
36:13 — Как выстроить команды и их взаимодействие по JTBD
37:21 — Что делает менеджер продукта в команде, сфокусированной на одном направлении
38:29 — Как методология Traction map работает с гипотезами от идеи до масштабирования продажи
43:00 — Почему важна оцифровка ценности
44:36 — Как проводить коммерческую проверку гипотез
47:50 — Почему менеджер продукта не должен заниматься коммерческой проверкой гипотез
В подкасте мы упоминаем:
— Подход JTBD: http://bit.ly/37Juhx9
— Подход Product-Led Growth: http://bit.ly/3pht4mH
— Подход Bottom-up: http://bit.ly/37LqgbI
— Методологию Traction map: https://bit.ly/3hdSoXN
2020-12-2350 minBetter Done Than PerfectJTBD for User Onboarding with Ramli JohnWhy is it so critical to be aware of customers’ Jobs to Be Done, especially when you work on their onboarding? In this episode, we chat with Ramli John, founder of Growth Marketing Today, fellow podcaster and consultant. You’ll hear about Ramli’s EURECA user onboarding framework, as well as his insights on segmentation, minimizing friction, success metrics, analytics tools, and more. Visit our website for the detailed episode recap with key learnings.Show notesgrowthtoday.fm — Ramli’s podcastWhen Coffee and Kale Compete — a famous book on JTBD by Alan KlementThe Stewart Butterfield in...
2020-11-0242 min
make sense podcastО практике Jobs-To-Be-Done, разных уровнях применения, мифах и вреде продуктоцентричности«Jobs-To-Be-Done нужен, когда нужно задумываться о ценности компании в целом, ценности продуктов этой компании, услуг и так далее».
«Jobs-To-Be-Done — про то, какая потребность есть у человека и про то, что, если вы хотите быть всегда на коне, вам нужно постоянно искать способы как эту потребность решить лучше и лучше, и кардинально лучшим способом».
Собеседник: Дмитрий Капаев, Glubina.studio, Co-founder
ФБ: fb.com/uporlezha
Подписывайтесь на канал подкаста в телеграме: t-do.ru/mspodcast
О чем говорим:
0:57 — Дмитрий рассказывает о себе
2:18 — О гайде Дмитрия по Jobs-To-Be-Done
4:30 — Какие мифы окружают методологию Jobs-To-Be-Done
6:50 — Ситуации, когда JTBD может и когда не может помочь
10:09 — 2 концепции, что такое JTBD
14:16 — Как JTBD используется в продуктовых командах
17:10 — Можно ли применять JTBD для задач невысокого, практического уровня
19:45 — Отличия потребности, задачи и работы и понятия, которые применяются для их описания
23:01 — Как система принятия решений человека и конкретная ситуация влияют на мотивацию
25:37 — JTBD против продуктового мира: нужно ли отказаться от продуктоцентричности
29:35 — Чем отличаются течения JTBD
31:10 — Что называют работой разные течения JTBD и на что это влияет
36:24 — Применение JTBD для сегментации аудитории
40:37 — Особенности сегментации аудитории продуктов с массовой пользовательской базой
45:03 — Нужно ли учитывать стейкхолдеров в сегментации аудитории
47:38 — Чем JTBD будет полезно исследователям
52:12 — Чем JTBD поможет продактам и маркетологам
54:01 — Как использовать JTBD для синхронизации и коммуникации в команде
55:40 — Есть ли количественные, измеримые метрики в JTBD
Мы упоминаем:
— Алана Клемента, его сайт о JTBD: https://jtbd.info/
— Криса Спика и Боба Моэста, их сайт о JTBD: http://jobstobedone.org/
— Тони Ульвика, его сайт о JTBD: https://jobs-to-be-done.com/
— Клэйтона Кристенсена, его книга «Competing Against Luck: The Story of Innovation and Customer Choice»: https://amzn.to/3ieCoEy
Канал Дмитрия Капаева в Telegram — https://t.me/bananamonkeyfit
2020-08-051h 02
Listening PostJobs to be done (JTBD): A decades old idea that powers many products of today Podcast: Spotter - Hot takes on Digital Disruption (LS 25 · TOP 10% what is this?)Episode: Jobs to be done (JTBD): A decades old idea that powers many products of todayPub date: 2020-07-22Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationIn this episode I celebrate the work of Dr Clay Christensen, one of the brilliant minds of our times, In particular we look at one specific contribution, Jobs To Be Done or JTBD and its implications to building new products and services in our world today...
2020-07-2812 min
Spotter - Hot takes on Digital DisruptionJobs to be done (JTBD): A decades old idea that powers many products of todayIn this episode I celebrate the work of Dr Clay Christensen, one of the brilliant minds of our times, In particular we look at one specific contribution, Jobs To Be Done or JTBD and its implications to building new products and services in our world today
2020-07-2212 minHow Would You Beat?How Would You Beat Coronavirus Using Jobs-to-be-Done?In this episode, during a pandemic, we look at how you can use JTBD to beat the coronavirus. We usually focus on a company as a competitor, but we wanted to ask the question, "can JTBD be useful for companies during a pandemic?" JTBD is based on the premise that your customer's JTBD is stable, but the coronavirus has caused extensive changes to markets in just a few weeks. We explore how you can use JTBD to adjust your product strategy to respond to rapid market changes. ✅ Download our Executive White Paper: "How to Use JTBD To Gr...
2020-05-1824 min
2019-12-1800 min
JTBD+ | Jobs to be done, Produto e UX#12 A equação que envolve Personas + JTBD + UXConversamos com o Daniel Furtado, fundador da Wezen e do canal UXNOW no Youtube. Qual é a relação entre UX, Personas e JTBD? Sabemos que é um tópico bastante questionado e o Daniel contou tudo sobre a percepção dele sobre o tema. // Tem alguma sugestão ou pergunta? Envie para jtbdplus@gmail.com.
2019-12-1733 min
JTBD+ | Jobs to be done, Produto e UX#11 JTBD, Design Thinking e Produto: o que tem a verNeste episódio contamos com a participação da Carol Furtado, fundadora da Magenta, uma agência focada em Design Thinking. Vamos questionar sobre a conexão do trabalho dela com Jobs to be done e, ainda mais, falar um pouco sobre como vemos a humanização dentro das equipes de Produto de empresas de tecnologia. // Tem alguma sugestão ou pergunta? Envie para jtbdplus@gmail.com.
2019-12-1030 min
JTBD+ | Jobs to be done, Produto e UX#10 Moda, tecnologia, sustentabilidade e JTBDNeste episódio contamos com a participação do Renan Serrano, fundador da Visto.bio. Ele conta pra gente um pouco mais sobre sua startup, que tem um impacto positivo na sociedade e meio ambiente, além de como que ele aplica Jobs to be done em suas ações de marketing e pesquisa com clientes. // Tem alguma sugestão ou pergunta? Envie para jtbdplus@gmail.com.
2019-12-0328 min
JTBD+ | Jobs to be done, Produto e UX#9 As Job StoriesJá ouviu falar nas Job Stories? Vou te dar um spoiler: é uma das ferramentas dentro do "guarda-chuva" de Jobs to be done. No episódio trocamos uma ideia entre os quatro membros da JTBD sobre isso, além de explorar qual é a diferença com as User Stories e contar alguns casos e situações de aplicação. // Tem alguma sugestão ou pergunta pra gente? Envie para jtbdplus@gmail.com.
2019-11-2612 min
JTBD+ | Jobs to be done, Produto e UX#8 A Linha do TempoComo planejar uma entrevista com cliente seguindo um roteiro? Podem ter muitas respostas para essa pergunta, mas, conhecendo a Linha do Tempo de Jobs to be done (Timeline), fica mais fácil você evoluir com essa tarefa. // Envie sua pergunta ou sugestão pra gente para jtbdplus@gmail.com ou grave um áudio pra gente aqui: https://anchor.fm/jtbdplus/message.
2019-11-1910 min
JTBD+ | Jobs to be done, Produto e UX#7 As forças do progressoO que leva uma pessoa a deixar de utilizar um produto e passar a utilizar outro? Como se dá essa decisão e quais elementos são levados em consideração? Essas são algumas perguntas que queremos ajudar você a responder sobre a solução pela qual você trabalha hoje. Neste episódio falamos exclusivamente sobre as Forças do Progresso ou Diagrama de Forças, que está dentro do "guarda-chuva" de Jobs to be done.
2019-11-1221 min
JTBD+ | Jobs to be done, Produto e UX#6 Não adianta conhecer sem multiplicarSeguindo a linha de conteúdo dos nossos últimos episódios, falamos com o Felipe Barbosa. Ele é Administrador de formação, membro da equipe JTBD+ e atua como Analista de Marketing de Produto na Plataformatec. É claro que pedimos pra ele contar qual foi seu primeiro contato com Jobs to be done, além de explicar como que ele está utilizando essa teoria dentro da área de Product Marketing.
2019-11-0522 min
JTBD+ | Jobs to be done, Produto e UX#5 Pesquisar primeiro, criar depoisDesta vez, trazemos o Daniel Salengue de volta pra conversa. Com ele, Product Manager na Umbler, falamos sobre qual foi a primeira vez que ele participou de uma iniciativa de criação de produto e quando foi que ele teve contato com a teoria de Jobs to be done pela primeira vez. Tá curioso/curiosa? Tem muito aprendizado compartilhado e histórias interessantes que podem clarear ainda mais seus projetos.
2019-10-2929 min
JTBD+ | Jobs to be done, Produto e UX#4 Como não criar uma startupNeste episódio temos um novo convidado: Nicolás Martinez. Argentino e advogado, ele fundou uma startup que o levou ao Vale do Silício, mas que acabou não dando certo. Frustrado, voltou ao seu país e encontrou uma oportunidade para atuar na área de pesquisas com clientes. Quer saber a história toda? O que aconteceu e como a teoria de JTBD o ajudou? É só dar o play!
2019-10-2226 min
JTBD+ | Jobs to be done, Produto e UX#3 As linhas de pensamento sobre JTBD"Jobs to be done" é uma teoria? É uma metodologia? Existem alguns "gurus" ou profissionais que defendem visões e práticas diferentes relacionadas a JTBD. Neste episódio, que tem colaboração do Felipe Barbosa, exploramos um pouco disso e mostramos pra você quais caminhos você pode seguir.
2019-10-1517 min
JTBD+ | Jobs to be done, Produto e UX#2 As três dimensões de "Jobs to be done"Funcional, social e emocional são as três dimensões de JTBD, mas qual a diferença entre eles? Como o mercado enxerga essa abordagem na formatação de produtos e comunicação? Spoiler: muitas empresas focam só em um desses três e acabam esquecendo os demais.
2019-10-0813 min
JTBD+ | Jobs to be done, Produto e UX#1 Desmistificando "Jobs to be done"No episódio de estreia vamos nos apresentar pra você e explicar, de forma bem geral, o que é “Jobs to be done“. Também vamos falar como enxergamos a conexão dessa teoria com as comunidades de Design e Produto, além de contar brevemente a história do “Milkshake”, super comentada quando o assunto é inovação.
2019-10-0112 min
JTBD+ | Jobs to be done, Produto e UXConheça o podcast da JTBD+Seja bem-vindo e bem-vinda ao podcast da JTBD+, a primeira comunidade 100% brasileira sobre Jobs to be done. Queremos trazer pra você reflexões e práticas sobre inovação, pesquisas com clientes e, é claro, sobre a teoria que dá o nome deste podcast.
Eu sou o Pedro Vargas e terei o prazer de guiar várias conversas com a participação de Daniel Salengue, Nicolás Martinez e Felipe Barbosa na discussão de temas relevantes para o mercado e para a comunidade de Produto, UX e Design do Brasil.
Além de continuar acompanhando nosso conteúdo em textos e artigos pelo...
2019-09-3001 min
Growth Marketing TodaySupercharge Your Marketing with The JTBD Framework – Claire Suellentrop – Co-Founder at Forget The Funnel (GMT055)Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and...
2019-08-2036 min
Product: KnowledgeWhy People Buy - Part 1 - JTBD for innovative products with Alan KlementPart 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better. Klement's "Jobs to Be Done" (JTBD) idea is game-changing, transforming how product marketers approach and understand products and customers. Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers. Book: http://www.whencoffeeandkalecompete.com Twitter: @alanklement Jobs to Be Done W...
2019-07-1625 min
Product: KnowledgeWhy People Buy - Part 2 - JTBD for innovative products with Alan KlementPart 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better. Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers. Episode 1: What is "Jobs to be done" theory? Episode 2: A deeper dive: how to apply JTBD to your business. Book: http://www.whencoffeeandkalecompete.com Twitter: @alanklement Jobs to Be Done W...
2019-07-1623 min
ZeruthCast#9 JTBD - entrevista com Pedro VargasNeste episódio falamos sobre Jobs To Be Done (JTBD) com o Pedro Vargas, que é entusiasta e especialista no tema.
2019-05-0737 min
Mastering Business AnalysisMBA184: Discover What Customers Want with JTBD
In this episode, Brian Rhea shares his unique approach to using Jobs to be Done to discover what customers truely want and prioritize features.
After listening to this episode, you'll understand:
What Jobs to be Done is and why it can be a powerful tool
How to find your customer’s job to be done
How to prioritize work using customer interviews
The forces behind customer decisions and adopting a change
SHOW NOTES
One of the biggest challenges we face is discovering what our customers truly need. It’s more than separati...
2019-04-0227 minMastering Business AnalysisMBA184: Discover What Customers Want with JTBDDiscover unmet customer needs with Jobs to be Done and a unique customer interview technique.
The post MBA184: Discover What Customers Want with JTBD appeared first on Mastering Business Analysis.
2019-04-0227 min
The Frye Show#81: Esteban Mancuso 02 – Co-Fundador The Real Value & Velum Ventures – Innovación Basada en el Descubrimiento de Oportunidades (JTBD) Esteban Mancuso 02 – Co-Fundador The Real Value & Velum Ventures – Innovación Basada en el Descubrimiento de Oportunidades (JTBD) Tour de la Innovación 10 “La empresa tiene que ser primero competitiva y después productiva. Ser productivo para producir algo que la gente no quiere es un gran error.” – Esteban Mancuso Esteban Mancuso es director del fondo Velum early stage Fund I (13 inversiones), ángel inversionista en FutbolFitClub.com, TEDSpeaker (TEDxEmprendimiento Bogotá 2012), conferencista internacional en temas de estrategia, modelos de negocio y financiación. Esteban Mancuso tamb...
2018-08-291h 19The Frye Show#81: Esteban Mancuso 02 – Co-Fundador The Real Value & Velum Ventures – Innovación Basada en el Descubrimiento de Oportunidades (JTBD) Esteban Mancuso 02 – Co-Fundador The Real Value & Velum Ventures – Innovación Basada en el Descubrimiento de Oportunidades (JTBD) Tour de la Innovación 10 “La empresa tiene que ser primero competitiva y después productiva. Ser productivo para producir algo que la gente no quiere es un gran error.” – Esteban Mancuso Esteban Mancuso es director del fondo Velum early stage Fund I (13 inversiones), ángel inversionista en FutbolFitClub.com, TEDSpeaker (TEDxEmprendimiento Bogotá 2012), conferencista internacional en temas de estrategia, modelos de negocio y financiación. Esteban Mancuso tamb...
2018-08-291h 19
The Frye Show#81: Esteban Mancuso 01 – Co-Fundador The Real Value & Velum Ventures – Innovación Basada en el Descubrimiento de Oportunidades (JTBD) Esteban Mancuso – Co-Fundador The Real Value & Velum Ventures – Innovación Basada en el Descubrimiento de Oportunidades (JTBD) Tour de la Innovación 10 “La empresa tiene que ser primero competitiva y después productiva. Ser productivo para producir algo que la gente no quiere es un gran error.” – Esteban Mancuso Esteban Mancuso es director del fondo Velum early stage Fund I (13 inversiones), ángel inversionista en FutbolFitClub.com, TEDSpeaker (TEDxEmprendimiento Bogotá 2012), conferencista internacional en temas de estrategia, modelos de negocio y financiación. Esteban Mancuso tamb...
2018-08-291h 51The Frye Show#81: Esteban Mancuso 01 – Co-Fundador The Real Value & Velum Ventures – Innovación Basada en el Descubrimiento de Oportunidades (JTBD) Esteban Mancuso – Co-Fundador The Real Value & Velum Ventures – Innovación Basada en el Descubrimiento de Oportunidades (JTBD) Tour de la Innovación 10 “La empresa tiene que ser primero competitiva y después productiva. Ser productivo para producir algo que la gente no quiere es un gran error.” – Esteban Mancuso Esteban Mancuso es director del fondo Velum early stage Fund I (13 inversiones), ángel inversionista en FutbolFitClub.com, TEDSpeaker (TEDxEmprendimiento Bogotá 2012), conferencista internacional en temas de estrategia, modelos de negocio y financiación. Esteban Mancuso tamb...
2018-08-291h 51
Rocketship.fmIt's more than a Milkshake #jtbd (Product Ep 2)In this second episode of the Product series, we dive into some practical examples of the Job's To Be Done (JTBD) framework. With Eric White we look into how Bob Moesta was able to transform the selling ability of condominiums. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.
2016-08-2528 min
Jobs-to-be-DoneMatthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD RadioIt’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More
2014-04-0245 min
Jobs-to-be-DoneMatthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD RadioIt’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More
2014-04-0245 minJobs-to-be-Done RadioMatthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD RadioIt’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More
2014-04-0245 minJobs-to-be-DoneApplying JTBD to a Product Like Spotify – Amrita Chandra on JTBD RadioAmrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product. She also shares some super-helpful tips … Read More
2013-08-2040 min