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Jaci Russo

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He Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastCutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo In this special host-only episode, Michael and Jaci Russo pull back the curtain on what’s really holding brands back—and it’s not just budget or competition. From the dangerous “If we build it, they will come” mindset to the overreliance on social media as a silver bullet, they explore why so many marketing efforts fail to connect. They also delve into the critical role of touchpoints, the underestimated value of internal culture, and why every team member—regardless of their title—is part of building the brand. Key themes include: ...
2025-08-1238 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastInside the Agency-Client Relationship w/ Jaci & Michael Russo In this episode of the He Said, She Said: Razor Branding Podcast, it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work. No guests. No filters. Just 25 years of experience packed into one conversation about collaboration, communication, and what happens when trust breaks down. From misaligned expectations and territorial marketing teams to the misuse of AI and the trap of Frankenstein feedback, Jaci and Michael talk candidly about the red flags, the success stories, and the reason agencies should always be invited in...
2025-04-2244 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastRebranding Made Simple with Jaci and Michael Russo In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company’s visual identity, messaging, and audience. They discuss the importance of maintaining consistency and emotional connection in branding, emphasizing the significance of thorough research, strategic planning, and selecting experienced partners to avoid common pitfalls in the rebranding process. They also their new eBook, “Rebranding Made Simple,” providing expert insights and actionable strategies to ensure your...
2024-05-2938 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastA Look Back on 2023 with Jaci and Michael Russo On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 – providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces.  The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined...
2024-01-1147 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastBuilding Your Brand From the Inside Out with Jaci and Michael Russo On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are sans guest, so they decided to divulge into one of their many areas of expertise: building brands – specifically, how to build your brand from the inside out. From forging solid relationships and developing a strong culture to investing in your internal team, Jaci and Michael share the key components of creating a kick-ass brand, inside and out.
2023-06-0842 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastAdjusting to Change in 2023 with Jaci and Michael Russo On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by, well, themselves. Due to a last-minute rescheduling, Jaci and Michael were left to their own devices, and they decided to share about how they’ve learned to adjust to change over the years – specifically, how they’ve managed work-life balance, transitioned into a hybrid work environment, and navigated continued growth.
2023-04-1333 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastWhat is a brand with Jaci and Michael Russo Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, “What is a Brand?”  At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it’s important to bring some clarity to what it means for practical usage.  In this episode, Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in branding and with each other – providing their insight and be...
2022-10-0744 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastRazor Branding™ Podcast LIVE: 2.3 with Michael Russo & Jaci Russo In celebration of brandRUSSO’s 20th Anniversary, we will be talking with the founders of the agency, Michael Russo and Jaci Russo – with guest moderator, Melissa Bowen.
2021-02-0159 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastRazor Branding™ Podcast LIVE: 1.1 with Mike Russo brandRUSSO’s introductory LIVE podcast with Jaci and Michael Russo.
2020-05-2700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast9 ways your CRM will build your brand Customer Relationship Managers (CRM) are more important now than ever before.  Being able to build that relationship (from a distance) will be crucial to a company’s survival, even thriving, during this time.  Check out the 9 ways to build your CRM to build your brand. For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2020-04-1500 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast16 ways to make working from home work for you. We are here to provide you with some tips to help you help your team in this trying time. Listen in on these tips while you work to optimize your space to best suit you. For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2020-04-0700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast10 Steps to Prepare Your Brand for a Crisis For information on these strategies, check out our Razor Branding Blog And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2020-04-0700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Ways to Improve Your Brand: #7 Thought Leadership You are an expert at what you do. Your company is different (and better) than the other organizations in your space. You know more about your industry, and your services provide better solutions than the other options. Everyone would pick your company if they just knew more about you. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand in 2020: #2 Specific Message 7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation 7 Ways to Improve Your Brand in 2020: #4 Touchpoints 7 Ways to Im...
2020-04-0700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Ways to Improve Your Brand: #6 Content Creation The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand in 2020: #2 Specific Message 7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation 7 Ways to Improve Your Brand in 2020: #4 Touchpoints 7 Ways to Improve Your Brand in 2020: #5 Strategic Brand Plan 7 Ways to Improve Your Br...
2020-03-2700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Ways to Improve Your Brand in 2020: #5 Strategic Brand Plan The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand in 2020: #2 Specific Message 7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation 7 Ways to Improve Your Brand in 2020: #4 Touchpoints 7 Ways to Improve Your Brand in 2020: #5 Strategic Brand Plan And for everyday br...
2020-03-1700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Ways to Improve Your Brand in 2020: #4 Touchpoints First, what is a touchpoint? This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that your target audience can come in contact with your organization. So, that’s basically everything. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience 7 Ways to Improve Your Brand in 2020: #2 Specific Message 7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation 7 Ways to Improve Your Brand in 2020: #4 Touchpoints And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2020-03-1707 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation This week we are talking about Points of Differentiation. When I work with companies, this is the topic we spend a lot of time really digging into because it is so important. If you look and sound just like everyone else, and if your products appear to be just like everyone else, and if your organization is just like everyone else – then people are going to choose everyone else. If you don’t have a specific thing that makes you different and that makes you better, then why in the world would anyone choose you? For...
2020-03-1700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Ways to Improve Your Brand in 2020: #2 Specific Message Very few things in life are actually “one size fits all”. Someone ends up with something that’s a little too big and someone else ends up with it being a little too small. When it comes to building a brand, it’s even more extreme. Instead of just being a little too big or a little too small, if you are using a general “one size fits all” message you are guaranteeing that the message will connect with no one. That is a lot of wasted time, money, resources, and effort. For information on these strate...
2020-03-1000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience Your products and services are not for everyone. If you approach your marketing strategy with the intention of reaching ‘everyone’, then you will actually connect with ‘no one’. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2020-03-0900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastExpect an ROI When You Invest in Your BrandI had the great pleasure of being in the Superdome for the Saints game yesterday for their game against San Francisco for the top of the NFC. I was surprised to see that the Fan Impact Play was sponsored by Waitr, a food delivery service that went public at the end of 2018 and less than a year later is about to have its stock delisted for trading below $1 per share (they’ve lost almost $900M in value). So, for investors, football isn’t the only thing providing high blood pressure in the Superdome. I can’t imagine how upset their...
2019-12-2300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast3 Steps to Build Your Big Bold BrandA brand isn’t a logo.  A brand isn’t a company.  A brand isn’t a product.  A brand isn’t a tag line. For information on these strategies, check out these Razor Branding Blogs: 3 Steps to Build Your Big Bold Brand When Going Negative Goes Wrong University asks Louisiana high school to stop using logo Don’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2019-12-1300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast3 Do It Yourself Tips to Build Your BrandWhen you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands. For information on these strategies, check out these Razor Branding Blogs: 3 Steps to Build Your Big Bold Brand When Going Negative Goes Wrong University asks Louisiana high school to stop using logo Don’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2019-11-2200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastWhen Going Negative Goes WrongAnheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup.  The ads featured the Bud Light King and the Bud Knight on a quest to return a barrel of corn syrup to its proper owner.  They first visit the Miller Lite castle followed by the Coors Light castle looking for where the corn syrup belongs. For information on these strategies, check out these Razor Branding Blogs: When Going Negative Goes Wrong University asks Louisiana high school to stop using logo Don’t Play Chicken With Your Brand ...
2019-10-2200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastUniversity asks Louisiana high school to stop using logoRecently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin, “The university addresses trademark infringement issues to avoid confusion among brands and to ensure its logos are used for their intended purpose.” For information on these strategies, check out these Razor Branding Blogs: University asks Louisiana high school to stop using logo Don’t Play Chicken With Your Brand Learn to Build Your Brand from the Experts How to Choose the Right Branding Agency For You And for everyday branding tips follow Jaci Russo...
2019-10-0900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastDon’t Play Chicken With Your BrandA few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A.  The skirmish began with a series of tweets and escalated into a Twitter battle royale with every fast food chain jumping into the fray and doing their best to grab some of the media headlines. For information on these strategies, check out these Razor Branding Blogs: Don’t Play Chicken With Your Brand Learn to Build Your Brand from the Experts How to Choose the Right Branding Agency For You “Stranger Things” Uses Out of Home Advertising to...
2019-10-0400 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastLearn to Build Your Brand from the ExpertsLooking for some expert branding advice but not ready to hire an entire agency? We have exactly what you are looking for. Click here for information on these talks. And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2019-09-3000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast4 Tips to Help Your Bold Brave Brand Stand Out From the PackHuman nature is to blend in. Wanting to stand out can be really scary and dangerous. This goes all the way back to the law of the jungle. Why do antelopes and zebras travel in a pack? To blend in. To their predators, the pack down in the plains, looks like one large animal that is too big to consider attacking. There is real safety in numbers. For information on these strategies, check out these Razor Branding Blogs: 4 Tips to Help Your Bold Brave Brand Stand Out From the Pack How to Choose the Right Branding...
2019-09-2000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastHow to Choose the Right Branding Agency For YouI was at the 10th annual Ad Age Small Agency Conference last week with hundreds of other agencies from around the country. I had the pleasure of attending the first ever conference 10 years ago, and it was interesting to see how many things have changed (most notably being social media) and what has stayed the same (large agency vs small agency challenges). For information on these strategies, check out these Razor Branding Blogs: How to Choose the Right Branding Agency For You “Stranger Things” Uses Out of Home Advertising to Build Their Brand Coach Robichaux Built the...
2019-08-1900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast“Stranger Things” Uses Out of Home Advertising to Build Their BrandI was in Los Angeles last week and was reminded of how much I love the advertising on Sunset Boulevard in Hollywood. It’s LA’s version of Times Square, and when done well, it is awesome. For information on these strategies, check out these Razor Branding Blogs: “Stranger Things” Uses Out of Home Advertising to Build Their Brand Coach Robichaux Built the Brand of Baseball Do Advertising Awards Build Your Brand? Brand Theft: One of these is a lot like the other. And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
2019-08-0900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastCoach Robichaux Built the Brand of BaseballTony Robichaux, the beloved head coach of the University of Louisiana Ragin’ Cajuns baseball team, passed away suddenly at the age of 57. Although he had been head coach for the past 25 years (winningest coach in the university’s history), he always said, “Being a baseball coach is what I do, it’s not who I am.” That’s just one of the many, “Robeisms” that he is known for using to teach life lessons that go beyond just the game. For information on these strategies, check out these Razor Branding Blogs: Coach Robichaux Built the Brand of Baseball Do...
2019-07-2500 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastDo Advertising Awards Build Your Brand?The truth behind awards, their true value, and what they mean to a client’s brand. brandRUSSO was born in February 2001, and like most agencies, we entered our work in all of the award shows, winning more than our fair share of local, regional and national advertising awards. We earned a great haul of glass and metal acknowledging the impressive work we created for our clients.  The Telly awards are a favorite being produced by the same company that makes the Oscar. They have some real heft to them.  But, year after year, winning dozens and dozens of awar...
2019-07-2500 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastWHY HAVING THE BIGGEST BUDGET DOESN’T ALWAYS TRANSLATE TO HAVING THE BEST BRANDI spent this past Friday on the road, driving from Lafayette to Jackson, Mississippi to watch my son play baseball at Millsaps College. Along the way, I began to notice a multitude of what can only be described as an outdoor buffet of legal advertising. Now, it’s not like I haven’t noticed them before, as they seem to be everywhere these days, but several lawyers seemed to own pretty much every outdoor board along my four-hour drive. For information on these strategies, check out these Razor Branding Blogs: WHY HAVING THE BIGGEST BUDGET DOESN’T ALWA...
2019-02-2600 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastTHE OPPORTUNITIES AND CHALLENGES OF DIGITAL AND ONLINE MARKETINGAnd how good old-fashioned messaging can save us all As we continue to move further and further into the world of digital and online marketing, we are presented with many opportunities as well as challenges. Perhaps one of the greatest opportunities is the ability to track engagement like never before. For a marketer, it can only be described as game-changing. But for those struggling to keep up with an ever-evolving world of new technology, it can be daunting. For information on these strategies, check out these Razor Branding Blogs: THE OPPORTUNITIES AND CHALLENGES OF...
2019-02-2100 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastIT’S SO HARD TO SAY GOODBYEHow to manage the end of a relationship between an agency and its client In business, as in life, there are relationships. There are beginnings, middles and unfortunately, there are endings. In advertising and branding, it can be the ending of a relationship with a vendor, a team member, or a client – each one takes its toll on the emotional fabric of the creative process. For me, this has been the hardest part of advertising – the end. For information on these strategies, check out these Razor Branding Blogs: IT’S SO HARD TO SAY GOODBY...
2019-02-1300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastGet Coverage in Traditional MediaWhen it Comes to the Traditional Media, One-Size Does Not Fit All If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get every day. So, how do you get the traditional media to pay attention? In this episode, Jaci outlines ways to get noticed. She covers how an idea should be presented, from the lead to putting the benefit upfront. Traditional media is a powerful tool. Approaching the media in the right way is worth your time...
2018-07-3100 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastHow to Keep Your Public Relations Focus on Your Audience3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. It’s easy to think that hard work is just for your business, but it’s not. It’s for your audience. It can be tough to keep public relations laser-focused on your target market. In this episode, Jaci will take you through 3 proven techniques to help you connect to and focus on your audience. She’ll talk about ways to build relationships, how to a...
2018-07-2300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastYou Need a Great PR Timeline for Your Campaigns6 Steps to Creating a Quality PR Timeline Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode, Jaci lays out the critical parts of a manageable PR timeline. She’ll go over why they are necessary, how to lay the groundwork, and how to manage expectations. For information on these strategies, check out these Razor Branding Blogs: 6 STEPS TO CREATING AN EFFECTIVE PR TIMELINE WEATHERING A PUBLIC RELATIONS NIGHTMARE And for everyday branding tips fo...
2018-07-1800 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastWeathering a Public Relations NightmareThe 3 Smartest Ways to Weather a Public Relations Storm Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode, Jaci will walk you through the best strategies if you ever find yourself on the receiving end of some bad publicity. From being transparent and proper communication to using social media the correct way, she’ll show you how to handle the situation in real time. For information on these strategies, check out these Razor Br...
2018-07-1200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastReengineering Your Brand Through SWOT AnalysisHow a Properly Done SWOT Report Will Change Your Brand Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch? It might be time for an honest assessment of how your brand is resonating with your audience. In this episode, Jaci will fill you in on the fresh perspective a SWOT analysis can bring to the table. She’ll take you through the proper techniques of a SWOT, what a professional analysis can do for your company and how...
2018-07-1200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastTop 6 Tips to Make Your Ecommerce Company Stand OutTechniques You Can Apply Today That Will Make Your eCommerce Company More Recognizable The trickiest part of owning a strictly eCommerce company is getting noticed. With so many options to shop and buy online, how do you make your business the most inviting? Well, as Jaci talks about in this episode, it’s a combination of things you can put into action today. She’ll have tips on upselling, fighting abandoned carts, and the best ways to use your customer data. After this podcast, you’ll be anxious to set a few goals and work your way throug...
2018-06-2800 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastWhich eCommerce Site is Right for Your BrandUps and Downs of Choosing an eCommerce Site Choosing the right eCommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it has to be customizable to fit your company. In this episode, Jaci helps you sift through the infinite eCommerce sites out there. She has tips on what to know before you choose and she’ll walk you through the most popular choices out there. For information on these strategies, check out these Razor Branding Blogs: THE CHALLENGES OF CHOOSING AN EC...
2018-06-1900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast4 Ways to Differentiate Your eCommerce BrandTips on How to Make Your eCommerce Shop Stand Out from the Competition Standing out from the pack is problem you’ll face in your storefront and online. The number one problem you’ll have in the world of eCommerce is competition. eCommerce is one of the most competitive places to sell a product or service, In this episode, Jaci explains how focusing on value, branding, and being a leader will set you up for a unique chance of success. For information on these strategies, check out these Razor Branding Blogs: 4 WAYS TO DIFFERENTIATE YOUR...
2018-06-1400 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Pros and Cons of Starting A Solely eCommerce BusinessA Look at the Upside and Downside of Relying Strictly on eCommerce eCommerce is here to stay, but should it be your only source of business? There are pros and cons to only selling goods and services online. In this episode, Jaci will walk you through the good and bad of being a solely eCommerce business. From start-up cost to the online shopping experience, as well as managing shipping and competition she’ll lay put the good and bad. For information on these strategies, check out these Razor Branding Blogs: 7 PROS AND CONS OF ST...
2018-06-0600 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast4 Strategies That Will Help Your Team Warm up to Cold CallsDreaded Sales Cold Calls, How to Make It Through and Make It A Habit Cold calls are probably the least favorite part of a salesperson’s day. It’s hard to bother a person who doesn’t know they need you yet. But you know the person on the other end of the line could use you—at least—if you done your homework. Turns out, that’s one of the best way to perfect cold calls, research before you ring. In this episode Jaci will walk you through 4 proven strategies that will make cold calls even m...
2018-05-3000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastDo You Need a Sales Script to Close the Deal?The Pros and Cons of Relying on a Sales Script to Sell Your Brand A strict sales script isn’t for everyone, but don’t dismiss all scripts out of hand. The answer to whether or not a sales script works for your brand is a question hinged on your people and how they work best. In this episode, Jaci lays out the pros and cons to using a sales script. The details of this one might surprise you, turns out there’s good and bad to the scripting process—it’s all about how you approa...
2018-05-2200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastHow to Prioritize Clients to Maximize ResultsGetting the Most Out of Your Customers Means Learning to Prioritize Clients the Right Way Who are your clients? Don’t say everyone! That attitude can actually cost you big chunk of your bottom line. Your brand needs to appeal to a certain type of customer; one you can learn to prioritize and make the most of. In this episode, Jaci shows you how making some customers a priority does not translate into ignoring others. She’ll show you how using your base, targeting the right clients and focusing your brand is actually a better strategy than cast...
2018-05-1500 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast4 Ways to Perfect ProspectingTips on How Prospecting for the Right Clients Will Help Your Brand Prosper New clients are essential to every brand. Bringing in new customers, or new businesses if you are B to B, is the only way your brand will grow. However, there’s way more to prospecting than netting new business. You need to land the right kind of clients over and over again. That type of prospecting takes strategy. In this episode, Jaci will show you how to turn everyday clients into future brand advocates through strategic prospecting. She’ll walk you through 4 tech...
2018-05-1000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast6 Steps to Creating a Sales Process that WorksFollow These 6 Steps to Implement a Sales Process That Will Invigorate Your Brand A sales process is crucial to a healthy brand. It doesn’t matter where your company is in its journey, whether just starting out or just looking to stay on a successful track, you need a sales process. In this episode, Jaci shows you how to create guidance for yourself and your sales team. She’ll take you from customer outreach to setting up criteria and goals all the way through implementation. The steps will help you set up a sales process that...
2018-04-3000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastNew Print Advertising Offers Many Opportunities to Your BrandBreakdown of Top 3 New Print Strategies and What Each Can Offer It’s not for everyone, but it’s still a good way to get the word out about your brand. New print advertising has more to offer than just old school newspapers. Like all forms of communication and advertising, print is evolving. In this episode, Jaci talks about the impact of new print advertising and your brand. She’ll go over the opportunities in online newspaper components, magazines, and trade publications and show you how they can offer a more modern and relevant alternative for your brand...
2018-04-2300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastThe Who and How of Outdoor AdvertisingLearn WHO Outdoor Advertising Appeals to and HOW to Best Use It For Your Brand Outdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has evolved to accommodate a variety of simple, straight-forward, and even elegant messages. But buying some billboard space isn’t as simple as it sounds. In this episode, Jaci lets you in on some vital information you should know before you plaster your brand all over the great outdoors. For information on these strategies, check out these Razor Branding Blogs: ...
2018-04-1606 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastTelevision Advertising Will Bring Ultimate Brand Awareness4 Things to Know About Television Advertising and Your Brand TV ads are some of the largest investments you can make in your advertising strategy, and also some of the most compelling. Investing in a television advertising campaign takes time, effort and money, which can pay off in a huge way, if your audience is there. Listen to this episode with Jaci BEFORE deciding whether or not television advertising is right for your brand. She’ll walk you through why it’s a great medium and why it’s important to do a lot of research before making such a...
2018-04-1000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastThe Intimacy of Radio AdvertisingHow Radio Advertising Will Connect Your Brand to Your Audience Video killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. The emotional one-on-one connection makes radio a gem among marketers. In this episode, Jaci talks about how radio can help you connect with your audience. She’ll explain how the feeling of community still radiates from the radio and why it’s so important your brand be on the airwaves. For information on these strategies, check out these Razor Branding Blog...
2018-04-0300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastKeeping an Eye on the Right AnalyticsTracking these 7 Metrics Helps To Make the Most of Analytics Your website is an extension of your brand. In fact, it’s one of the most important marketing tools you have. But how do you measure its success? You keep an eye on the metrics. Knowing what to measure and how it stacks up is crucial to making your website live up to its potential. In this episode, Jaci will show you how using analytics tools to track metrics like incoming traffic, interactions, and page views can make your website into a marketing machine for your brand....
2018-03-2700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast5 Tips on How to Get Your Mobile Website Updated and User FriendlyEnjoy only appealing to a quarter of your customers? No? Then you better have a high-quality mobile website up and running—right now. 75% of searches are done on mobile devices these days. Without a website that is fully optimized for mobile, you are missing out in more ways than one. In this episode, Jaci outlines 5 tips that will get your current website updated for mobile users. She’ll hit the must-haves like responsive design and high-quality images. Plus, she’ll talk about the things that really make a mobile website stand out, like incorporating videos. You ca...
2018-03-1900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastQuality Website Content Will Make Your Brand TrustworthyWebsites are more than just flash and style, they are a window into your brand. Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting and relevant while providing value to the reader. It’s a tricky route to navigate, and in this episode Jaci goes over what it takes to get your website up to speed. She’ll take you through what it means to truly engage your website readers. From how to attract new visitors to keeping old ones returning, she’ll show you how th...
2018-03-1300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastHow Website Design May be Helping or Hurting Your Brand6 Tips to Achieving Great Website Design You NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change it—it’s easier to just be great from the start. That’s why your website has to be on point. It’s often the first interaction with your company that people experience. In this episode, Jaci will let you know how that website experience can land you a new client or send them to the next Google search. She breaks dow...
2018-03-0700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastTop 5 SEO Mistakes and How to Avoid ThemEven the best laid plans have to work around pitfalls. SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has outlined the big SEO mistakes for you. She’ll show you how to correct common keyword errors and talk about formatting problems that can hurt your SEO. Soon you’ll be able to confidently perfect your brand’s SEO strategy. For information on these strategies, check out these Razor Branding Blogs: TOP 5...
2018-02-2600 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastProject Pricing vs Hourly Pricing for a Branding AgencyIt’s a question that haunts many conversations around creating a brand identity and it can greatly impact your company’s return on investment from a branding agency. Which is better, project based or hourly based pricing? In this episode, Jaci takes the uncomfortable question head on. She explains why project pricing has real advantages over hourly pricing, she gives you the inside track on how the branding process can be hampered with timesheets, and she breaks down why the creativity can be hard to quantify hourly– even if the results are stunning. For information on the...
2018-02-2000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast5 SEO Tips to Make Your Brand ShineYou’ve planned, worked, and are hopefully in the midst of executing a well-thought-out SEO strategy. The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips that will take your strategy to the next level. From the correct keywords to engagement, and even how to best manage voice searches, Jaci walks you through the best SEO tips that will give your brand the best chance to move up in the rankings. For information on these strategies, check out these Razor Branding Blogs: 5 SEO TIPS...
2018-02-2000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastWhy an Ongoing SEO Strategy is Essential for a Healthy Brand5 Examples of what an Ongoing SEO Plan Should Include to Keep Your Brand on Top Once you’ve dedicated your brand to a Search Engine Optimization strategy, it’s important to stay on top of it. SEO is a constant process that stays in flux with the changing patterns of the internet. In this episode, Jaci talks about why it’s important to have an ongoing SEO strategy. She’ll let you know what a healthy plan entails and give you examples of what it takes to make ongoing SEO a second nature part of your brand playbook...
2018-02-1200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastA Branding Review of the Best and Worst 2018 Super Bowl AdsThe 2018 Super Bowl ended with a win for the Philadelphia Eagles AND a big win for some of the most popular brands on the market. The Super Bowl is equally known for the creative ads as it is for the game played in between those sparks of genius. In this episode, Jaci looks at this year’s greatest hits and explains why they work and how they captured our attention. For information on these strategies, check out these Razor Branding Blogs: BUILDING BRANDS WITH THE 2018 SUPER BOWL ADS WHY SUPER BOWL AD...
2018-02-0600 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastIntroduction to SEO, 6 Things to Understand about SEO in 2018You’ve put all this work into creating your brand from the ground up. Building a company is no small task—but how do you make sure potential customers are able to find you? In short, SEO. Search engine optimization is the way you get your brand in front of the people that need it. In this episode, Jaci fills you in on the principles behind good SEO practices. She’ll explain why keywords, platforms and rankings matter to your overall image. Plus, she will also let you in on just how a great SEO plan w...
2018-02-0600 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastYour Brand in Pictures (and Video and Snaps and Pins)Pictures have always been an exceptional way to promote your brand, but now they are no longer optional. On a typical day in 2018 you will encounter countless photos and videos on just about any social media platform. If your small business is still just posting text blogs and business hours– you are being left far behind. As Jaci lays out in this episode, today visuals go well beyond posting a pic or two and calling it a day. These days it’s about sharing who you are and what you are about. She’ll cover the best platfo...
2018-01-3000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastA 4 Step Guide to Using YouTube to Reach a New World of PeopleFor most of us, YouTube is a way to kill time and have a few laughs. Its so enjoyable that its astonishing abilities as a marketing tool often go ignored. Not anymore! In this episode, Jaci educates you on all the ways you can harness YouTube for your brand. She’ll offer a step-by-step guide of how to get started as well as highlighting some brands that are doing it right. Change your thinking from “just for laughs” to an untapped community just waiting for you. For information on these strategies, check out these Razor Brandi...
2018-01-2200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Tips That Make Your Recruiting Efforts Worth ItRecruiting top talent is the key to making your brand more than just a logo. In this episode, Jaci gets into all the ways recruitment is essential to your company. She highlights 7 strategies that will make your efforts payoff; everything from who should be doing the recruiting to how to make your company the most attractive to top talent. Get the inside track on just how recruiting touches every part of who you are as a company. For information on these strategies, check out these Razor Branding Blogs: RECRUITING TOP TALENT COULD MEAN EVERYTHING...
2018-01-1800 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast5 Ways to Make Facebook Work for 2018It feels like Facebook has been around forever. It has become easy to take for granted this fun, and deceptively easy, marketing tool. But Jaci is here this week to remind you —never forget how important Facebook can be to your every day marketing! In this episode, she talks about some of the unwritten rules of Facebook.  She gets into the best ways to share visuals, blogs, and articles in 2018, all while increasing engagement and working with the algorithm. For information on these strategies, check out these Razor Branding Blogs: 5 WAYS TO MAK...
2018-01-0900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast3 Ways to Evolve Your Brand in the New YearWhen is the last time you took a good long look at your brand?  Your logo, audience, and most of all your brand promise? If it’s been a while, you may want to let the New Year be an opportunity to reinvigorate your image.  In this episode, Jaci talks brand evolution and why it’s important to take stock of where you are– and where you could be.  She gets into the logistics of why a real logo is important in the digital age, how your brand messaging is more than just a status update, and why your...
2018-01-0400 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastPodcast shownotes: 5 Signs That it May be Time to RebrandIt’s tough to face change and rebranding your company is a biggie. But if you are stuck in a rut that’s lasted a few years now—it might be time for a facelift of sorts.  In this episode, Jaci takes you through the warning signs of a struggling brand.  She discusses how outdated reach could be impacting your bottom line and highlights the importance of a fresh approach to marketing and PR.  Remember, getting professional help is an investment, so don’t take the struggles of your brand lightly.  A bit of professional guidance can make all of...
2017-11-3000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast4 Methods for Taking the Cold out of Cold CallsIt’s not a part of the job many people love, but cold calls can be an effective tool for your brand.  It’s tough calling someone who doesn’t know they need you yet.  You have to make the case in a few seconds without sounding like a robot.  In this episode, Jaci takes you through proven methods that will make cold calls work for your business.  She talks about the importance of having just the right information handy before you dial and how learning the art of conversation can really hook the other person on the line. ...
2017-11-1300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast5 Ways to Make Your Brand Standout During Any Holiday ShoppingIt doesn’t have to be Christmas to prepare your brand for a special shopping season. Anything from summer traffic to Mardi Gras madness to Black Friday is an opportunity for your brand to stand out.   In this episode, Jaci recognizes the unique challenges that any kind of holiday branding can face. She talks about the importance of having a plan, setting realistic goals ,and knowing when and how to readjust.  Understanding a “special time of year” from your audience’s perspective is really what it’s all about.  Jaci helps ramp up quality and creativity without losing your br...
2017-11-0600 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast6 Tips to Understand SEO for Your Brand If you want people to find you online, SEO is crucial to the way you do business. It may not be the most exciting part of branding but it is one of the most fundamental– and misunderstood. In this episode, Jaci adds the human component to SEO. She’ll talk the ins and outs of keywords, platforms and rankings. She’ll take you through the 6 elements you need to “get” to optimize your content for search engines, and tell you why SEO is important for ALL web content not just your website. For information on these strate...
2017-10-0900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast3 Ways Brand Consistency Builds Powerful ConnectionsBeing who you say you are, making sure clients can count on you, ensuring your hard work is recognizable over and over again– all of that together is brand consistency. Even the most well-meaning of brands can let things go a bit over time. But make no mistake, letting things go can be dangerous for perception.  In this episode, Jaci explains why sloppy consistency can lead to a sloppy reputation.  She’ll discuss 3 ways consistency will make your company stick out above the rest and explore how it is all about trust. For information on these...
2017-10-0200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastEmbracing the Millennial Office CultureLook, we get it, that young woman in your office– the one who’s always looking down at her phone– is a bit puzzling. How is she getting anything done over there with Facebook and Instagram always open?  Oh wait, that might actually be her job and guess what— she is probably rocking it.  In this episode, Jaci will discuss how millennials are getting a bad rap.  She’ll talk about the ways they are actually changing office culture for the better and what all of us can learn from their attitudes toward work/life balance, technology and backpacks...
2017-09-2900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast5 Ways to Prepare Your Brand to Help in a CrisisIt’s been a rough hurricane season for the Gulf Coast. The flood waters and strong winds will forever change the communities they’ve touched and it will be a long time before local companies are able to go on to “business as usual.” Believe it or not, that’s when a strong brand can really make a lasting impact. When a community is facing a disaster, local business owners often come to the rescue. In this episode, Jaci will show you just how your brand can rise to the challenge of helping in a crisis. She’ll highlight...
2017-09-1800 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast5 Ways to Attract Quality CustomersEveryone wants new business and it’s important to keep new people walking through the door, but the real trick is to get quality customers coming back to you time and again. There’s a lot to be said for a consumer dedicated to your brand, one that chooses you over everyone else, and also tells their friends and family to do the same. In this episode Jaci will take you through 5 proven ways to attract those quality customers.  From overall messaging to managing those online reviews, she’ll discuss why it all matters to those truly loyal c...
2017-09-1100 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast3 Tips to Thought Leadership SuccessFor a small or up-and-coming brand, the term “thought leadership” might sound and feel a bit intimidating. While it’s true that being a thought leader is hard work, the payoff is well worth the commitment.  In this episode, Jaci helps you explore your own thoughts about being a leader in your industry.  She’ll let you know how to begin, where to turn for inspiration, and how to get your message out there in a meaningful way. For information on these strategies, check out these Razor Branding Blogs: YOUR PATH TO THOUGHT LEADERSHIP SHOULD STA...
2017-08-2812 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastHow A Small Brand Can Stand TallYour small business may not be the biggest, but that has nothing do to with being the best. Small brands have serious advantages over the big guys.  Advantages that customers and clients attach big value to.  In this episode, Jaci explains how to own the smallness of your small brand.  Discover assets like agility and intimacy that can really make a difference in how you operate.  She’ll walk you through the competitive edge you never knew you had. For information on these strategies, check out these Razor Branding Blogs: HOW SMALL BRANDS STAND TALL G...
2017-08-2100 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastReduce Your Churn RatePeople have a lot of choices when it comes to choosing products and services. So, why are your customers choosing you?  Knowing the answer to that question can greatly reduce your churn rate. Churn rate is a fancy marketing way of defining just how many customers you are losing each month.  In this episode, Jaci talks about how to keep your clients coming back time and time again. She also digs into the importance of knowing what kind of customers to hold onto and which kind you may just need to let go. For information on...
2017-08-1400 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Strategies to Recruit Top TalentYour brand is nothing without the people who stand behind it. Recruiting the best talent for your company is critical to success; this is not something best left to fate or blind faith.  You need to have well thought out and managed strategies designed to handpick your people.  In this episode, Jaci walks you through the 7 best techniques you can put in place to be attractive to the best talent.  Learn when to say no, how to leverage your company culture, and how to keep a meaningful recruitment process going when others leave theirs on auto-pilot. F...
2017-08-0700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastCommunity InvolvementThere is no greater reward for giving back than helping build positive and thriving neighbors. And a wonderful side effect to community involvement is the way it helps your company’s image. In this episode, Jaci discusses how community involvement is one of the strongest ways to build your brand. From making your company attractive to top talent to actually elevating your colleagues and customers, she’ll show you how rolling up your sleeves and getting involved makes a difference in more ways than you think. For information on these strategies, check out these Razor Bran...
2017-07-3100 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastNaming Your Brand Having a great idea for a business might be the easy part, getting started is a bit harder. One of the most important processes of starting a new company or launching a new product is the development of the name. There is way more to it than just choosing something clever. Is the name truly available?  Has someone snagged the web address? In this episode, Jaci discusses how to approach the naming process. She walks you through everything from conception to completion. For information on these strategies, check out these Razor Branding Blogs: BRAN...
2017-07-2500 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastDirect MailHow do you keep your marketing mail flyer out of the trash? By making it special enough to hang on the fridge. It’s all about knowing how to use your tools, in this case, the mail. Direct mail can be a powerful weapon in your brand’s marketing arsenal, but too often it’s overused and used the wrong way. In this episode, Jaci walks you through the best ways direct mail can impact your brand. She will guide you through creating a mail campaign that gets people interested enough to reach out to your company. ...
2017-07-1700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastOutdoor AdvertisingOf all of the traditional methods of advertising, this one can have the most potential for your brand. The audience is still there and is not going anywhere, but before you invest in outdoor advertising you need to keep a few things in mind. In this episode, Jaci lets you in on the 3 most effective strategies to get your brand noticed on outdoor advertising.  From who to aim for and how to reach them, she covers what you need to know for an effective marketing campaign. For information on these strategies, check out these Razor B...
2017-07-1000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastPrint OpportunitiesThe audience for traditional print newspapers is shrinking, but that doesn’t mean the opportunities in print are gone completely. They’ve just evolved a bit. In this episode, Jaci will show you where to focus your attention to get the most out of print media. She’ll discuss the importance of knowing where your audience has migrated and help you understand how to best use one of the oldest and most powerful advertising tools. For information on these strategies, check out these Razor Branding Blogs: HOW TO UTILIZE TRADITIONAL PRINT MEDIA TO IMPROVE YOUR B...
2017-07-0300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastTelevision AdvertisingWith so many media channels out there, it can be hard to figure out which one is right for delivering your message to those who need to hear it most. And while traditional network viewership might be down, television still packs a punch. Throw in things like Youtube and streaming, and the possibilities for your brand are endless. In this episode, Jaci talks about how television advertising can impact on your brand, and when it’s the right option for your target audience. For information on these strategies, check out this Razor Branding Blog and eB...
2017-06-2600 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastPower of Radio AdvertisingTraditional advertising is still worth your while. Depending on your audience and message, radio advertising could really be magic for your brand. Radio is one of the most powerful mediums because of its ability to emotionally connect to consumers. It allows the audience to paint a picture of what they want to see, it keeps them involved and engaged. In this episode, Jaci takes you through the pros and cons of one of the most iconic forms of brand building there is. She talks about how the connections made through radio could be some of the strongest...
2017-06-1900 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast7 Reasons You Can’t Crowdsource Your BrandCrowdsourcing, what’s not to like? You get a logo, an ad, or virtually anything else for your brand, cheap and fast.  Well, that’s the problem, cheap and fast rarely scream quality and reliability.  Crowdsourcing comes with some very scary pitfalls.  In this episode, Jaci gets into the glaring reasons why crowdsourcing your brand is not a good idea.  From overall brand strategy to research and experience, she lays out all of the reasons why your brand is too precious to crowdsource. For information on these strategies, check out these Razor Branding Blogs: 7 REAS...
2017-06-1200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastHow to Use Photos to Build Your BrandShowcasing your products through photos has become commonplace BUT are you making the most of your visual brand? Having your photos work for your brand means much more than just slapping a few pics on Instagram. It means choosing the best tags, tweaking your website, and understanding how SEO works for photos. Photos are everywhere, Pinterest, Instagram, Snapchat, Facebook– the list goes on and on. Understanding how to get your best visuals noticed is crucial. In this episode, Jaci offers tips on how to build your brand through photos. She gets into the nitty gritty of what wo...
2017-06-0500 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastDeveloping Digital CitizensSocial Media is still fairly new and that newness still creates new ways for children and young adults (sometimes not-so-young adults) to embarrass themselves. The parents of today’s teens did not have to navigate social media during their turbulent years, so it’s no wonder many aren’t putting real thought into parenting online.  In this special episode, Jaci talks about the life-altering pitfalls of posting carelessly, and she takes you through 8 areas of concern when guiding a young life on social media. For information on these strategies, check out these Razor Branding Blogs: DOI...
2017-05-2200 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastCommon Missteps When Building Your Personal Brand and How to Avoid ThemBeing active online is not enough to build a brand. You have to be bold, different and have an actual strategy to make yourself a real commodity.  In this week’s Razor Branding Podcast, Jaci will take you through setting up your personal brand point by point.  From thought leadership and content to consistency and building a quality base audience, learn what to prioritize when building your personal brand. For information on these strategies, check out these Razor Branding Blogs: 5 QUESTIONS TO ASK ABOUT THOUGHT LEADERSHIP THE ROLE OF SEO IN THOUGHT LEADERSHIP 5 TOOLS TO B...
2017-05-1500 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastOnline ReviewsThese days your brand can live and die online, that’s why reviews need your full attention. You may not think you have time to filter through everything that is said about your brand, but it’s vital to know what’s out there. In this episode, Jaci talks about the importance of knowing your online reputation and she offers step-by-step advice on crafting the best responses to less than glowing reviews. For information on these strategies, check out these Razor Branding Blogs: ONLINE BRAND REPUTATION MANAGEMENT THREE WAYS TO BUILD CREDIBILITY ONLINE STARTING TODAY ...
2017-05-0800 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastFacebookEverybody knows that Facebook is essential, but not everyone realizes its true potential. Social media, Facebook in particular, is the perfect vehicle for a dialogue with your audience.  In this episode Jaci will coach you through using Facebook to get to know your demographic, gain quality followers, and she will lay out a set of guidelines to help you fine tune your Facebook communication skills. For information on these strategies, check out these Razor Branding Blogs: GETTING THE MOST OUT OF FACEBOOK’S CUSTOM AUDIENCE FEATURE HOW TO MARKET IN FACEBOOK’S CULTURE OF SILEN...
2017-05-0100 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastBuild Your Brand Through TwitterTwitter is still a mystery to some small business owners. Now is the time to shake off the mystique and build your brand 140 characters at a time. Twitter has become highly customizable over the years and streamlined for branding. In this episode, Jaci walks you through the twitter innovations, like geolocation and localized lists that your brand needs to take advantage of right now. For information on these strategies, check out these Razor Branding Blogs: BRAND BUZZ: 6 WAYS TWITTER BUILDS YOUR BRAND 23 TIPS TO BUILD YOUR BRAND WITH FACEBOOK, TWITTER & LINKEDIN GET YOUR EVENT...
2017-04-2400 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastListen and Learn to Build Your BrandEducation is the key to all success and your brand may need a bit of schooling. How do you keep up on all the information surrounding your business? The sheer amount of data about your company, competitors, new technology and concepts can be overwhelming. In episode 11, listen in as Jaci talks about strategies to stay educated on topics that will build your brand quickly and effectively. For information on these strategies, check out these Razor Branding Blogs: ONLINE BRAND REPUTATION MANAGEMENT And for every day branding tips follow Jaci Russo on Twitter: @jacirusso
2017-04-1700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastBuild Your Brand Through Social MediaThe advertising game has morphed over the decades. Customers aren’t where they used to be and what they want to hear is ever-changing.  Your brand should no longer be yelling at your audience, it should be having a dialogue with your audience.  In this episode, Jaci talks about the importance of getting to know who you are trying to reach, what they want, how they think, and how social media can help you accomplish all of that through conversation. For information on these strategies, check out these Razor Branding Blogs: 5 STEPS TO EXECUTING A SO...
2017-04-1000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastThe Branding ProcessGetting people to buy into your brand is more than just making people aware of who you are.  It’s a process, one that if followed correctly, can make all the difference to the people who depend on your business.  In this episode, Jaci walks you through the 7 steps of the Branding Process.  She takes the time to explain exactly what each step can mean to the future of your business and highlights how the entire Branding Process works together to create a stronger brand. For information on these strategies, check out these Razor Branding Blogs...
2017-04-0300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastTwo Types of CustomersYour brand’s content will seen by hundreds, maybe even thousands of eyeballs. But the ads, posts, and pictures are only speaking to two types of customers–relational or transactional.  Your customers can be each of these many times a day, or even an hour depending on personality and need.  In this episode, Jaci guides you through understating the two types of customers and shows you why a good grasp on relational and transactional minds will better serve your brand. For information on these strategies, check out these Razor Branding Blogs: IS YOUR BRAND ATTRAC...
2017-03-2700 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastBrand TouchpointsWhen it comes to your brand, little things matter.  From how your desk assistant answers the company phone to the way your signature looks on official emails. Touchpoints are the things out in the world about your brand that can impact what your audience thinks.  In this episode, Jaci talks about finding focus, connection, and harmony for your brand and how these core elements help build solid touchpoints.  For information on strategies that impact your brand’s touchpoints, check out these Razor Branding Resources: ONLINE BRAND REPUTATION MANAGEMENT HANDLING CUSTOMER SERVICE ON SOCIAL MEDIA BRAND A...
2017-03-2000 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastThe 5 R’s of BrandingEvery good plan has a beginning and the 5 R’s are your first steps to powerful branding.  In this episode, Jaci guides you through the cornerstone of her Branding philosophy.  Learn how your brand must relate, resolve, reinvent, realize and react, get perspective on who’s really in control of your image and learn how to change the conversation in your favor.  A good plan of action is just one podcast away.  For information on these strategies, check out these Razor Branding Blogs: STEP 1 – RELATE STEP 2 – RESOLVE STEP 3 – REINVENT STEP 4 – REALIZE STEP 5 – REACT And for every day...
2017-03-1300 minHe Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ PodcastPersonality TypeAn ad is never “just an ad” to the right eyes and ears.  In this episode, Jaci discusses the 4 personalities types your brand will come across as it tries to make emotional connections.  Learn the challenges that each type and its corresponding traits present to your marketing strategy, and hear Jaci’s insights on how to form a campaign for each set of eyes and ears your brand is trying to reach. For information on these strategies, check out these Razor Branding Blogs: 4 DIFFERENT PERSONALITY TYPES OF ADVERTISING PSYCHOGRAPHICS: LOOKING DEEPER YOUR BRAND NEEDS PE...
2017-03-0600 min