Shows
Digital Cheesecake#33 How to Hire a CMO Who Drives Growth with Jack, Ellie & SarahA CMO who drives growth is more than a marketing expert, they’re a strategic partner in scale.In this episode, Jack Johnson, Ellie Farrugia, and Sarah Balch walk through how to identify, assess, and hire senior marketing talent who create lasting impact across the company. Whether you're hiring now or preparing for growth, this is essential listening.📌 What you’ll learn:The traits of CMOs who grow companies, not just channelsThe interview questions that reveal real capability
2025-06-0324 minDigital Cheesecake#32 The Marketing Strategy Leading The BBC To Success with Charl BassilHow do you go from Absolut Vodka to Chief Brand Officer at the BBC?Charl Bassil reveals the strategy that helped him build trust, align messaging, and unify content inside one of the world’s most legacy-driven institutions.🔥 You’ll learn:• The consistency framework Charl brought from global brands• His strategy leading the BBC to success• Why message clarity beats content quantity• The mindset shift that positioned him for brand leadership⏱️ Timestamps:00:00 - 00:05 Intro to Brand Awareness
2025-05-2835 min