Shows
Soul & Science: Fast Forward Your Marketing Mind#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media
Breaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path. In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard for the “traditional” career playbook.They share how a pandemic Zoom interview series turned into a movement: raising their first $50K from friends and family, moving to New York on a leap o...
2025-12-1537 min
Soul & Science: Fast Forward Your Marketing Mind#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering MediaBreaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path. In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard for the “traditional” career playbook.They share how a pandemic Zoom interview series turned into a movement: raising their first $50K...
2025-12-1437 min
Campaign ChemistryCampaign Chemistry: Breaking and Entering's Geno Schellenberger and Jack WesterkampOn this episode of Campaign Chemistry, Luz Corona talks with Geno Schellenberger and Jack Westerkamp, co-founders of Breaking and Entering about their journey from college students to entrepreneurs, the scrappy early days of starting up during quarantine and the role of fun in content creation. They open up about hiring for vision and culture over technical and building a team that thrives on positivity, and reflect on how industry recognition has fueled their growth. With an eye on the future, they share what it takes to stand out in advertising and keep the creative spark alive.
2025-09-2443 min
It's No FlukeE219 Geno Schellenberger & Jack Westerkamp: Way More Than Sixty SecondsFive years after it started, Breaking and Entering Media has published over 50 episodes, built a vibrant student and professional community, and earned recognition from Ad Age, Campaign US, and The Wall Street Journal. Geno Schellenberger was a senior at the University of Illinois. He had a job lined up at Edelman. Then the pandemic hit. The world paused. His job was delayed by nine months, and the advertising industry felt out of reach for nearly everyone trying to break in.By 2022, the podcast had real momentum. Jack Westerkamp, another childhood friend from Lombard, joined the...
2025-07-3144 min
Transmusic AirwavesTransmusic Airwaves CollaborativeTransmusic Airwaves… it’s unconventional free-form radio - with guest host Mark Orlandi.Thank you for staying connected.Yaki Da!Set 11) Phil Manzanera/801 - Listen Now / Guitarissimo 75-82 (1986)2) Piero Piccioni - Traffic Boom / Tutto A Posto E Niente In Ordine (1974)3) Grandaddy - Junkpile / The Inner Flame: A Tribute to Rainer Ptacek (2012)4) Paul Brett - Clocks / Clocks (1974)5) Snowy White and the White Flames - There Are Ghosts Walking / Little Wing (2006)6) John Carpenter - Skeleton / Lost Themes III: Alive Afte...
2025-06-111h 53
Members RoomChildhood Friends. One Idea. Zero Guarantees — How They Built Breaking & Entering MediaWelcome to the first episode of Member’s Room – where real stories from entrepreneurs, founders, and creators take center stage.Hosted by Alex Thiakos, this show dives deep into the journeys of business leaders who have faced the ups, downs, and everything in between on their path to success.In our debut episode, Alex sits down with college friends Geno Schellenberger and Jack Westerkamp, the dynamic duo behind Breaking and Entering Media. What began as a simple podcast five years ago has evolved into one of the most forward-thinking media groups in the advertising space—giving...
2025-05-2148 min
The Creator IncorporatedCareer Colin's Journey from First Gen Professional to Content Mega StarCareer Colin, aka Colin Rocker, joins the show to talk about his life story and how he has been able to make content creation his full time job. Colin had some incredible stories about some embarrassments and missteps as he entered the corporate world. To be honest, it was eye-opening to hear about the things that Colin had to face early on in his corporate career, because nobody taught him the "unwritten rules" of the corporate world.Colin used these experiences to shape his content as it is today. Colin speaks to those first generation professionals who are s...
2025-05-1429 min
The Creator IncorporatedIf the Bag Fits, Wear ItStephen Cho sat down with Jack, Stephen and Jack are boys from college. Stephen digs in on his start to making comics on his account @thebrownbags. Stephen was the meme chair in college and was allegedly quite good at it. Stephen talks about grappling with crafting original jokes but also producing them fast to keep up with the pressure of posting algorithms. He talks on how he’s been toeing into creating vlogs of his comic making process, which involves a notes app list, making fun of annoying things in life, and sketching it all out. He’s pos...
2025-05-0734 min
The Creator IncorporatedNisflix and ChillDennis Petlakh, aka Nisflix, is a different kind of content creator than we usually interview. Dennis does a ton of drone video content, and he talks about how that whole journey. Dennis started his videography and photography side hustle taking pictures of car inventory at dealerships, and now he's being flown around the world to capture footage of major auto races.If you love the craft of cinematography, this is a really fun episode to nerd out about. Also if you're into cars we went down a bit of...
2025-04-3026 min
The Creator IncorporatedThe Jeb PortalOn this episode of The Creator Incorporated, Jack sits down with Jeb Barnett, she lives and breathes the creator economy. Jeb is a Senior Talent Producer at the award-winning social and creator content company, Portal A. Jeb works directly with major brands and has a keen eye for connecting them with the perfect creators and celebrities to make a real impact online. Having transitioned from the world of TV and film casting, Jeb brings a unique perspective to identifying and fostering talent in the digital landscape. In this episode, we...
2025-04-2335 min
The Creator IncorporatedJixlesJack sat down with Justin Zelik for this episode of The Creator Incorporated. Justin is a key figure in the evolving landscape of digital content creation. He’s VP of Brand Partnerships at Bent Pixels, he knows his stuff.Justin is an expert on how creators interact with brands and the business side of content creation. He has crucial insights on the shift from "influencer" marketing to "creator" marketing, Justin is on the cutting edge of the evolution of online content creation. Justin also has valuable advice on best pr...
2025-04-1643 min
The Creator IncorporatedGin and LilyLily Stewart, co-host of the Gin and Toxic podcast, sits down with Jack for this episode of The Creator Incorporated. Lily and her co-host talk all things from dating to boys pretending to be Batman in their apartments. Gin and Toxic has a following of over 70k across Tik Tok and Instagram.Lily tells all on her origin story that sounds a bit like the plot of The Devil Wears Prada and being a stylist for celebs. One was named Rihanna; you guys may know of her.This was Lily Stewart’s first time on a podcast other than he...
2025-04-0936 min
The Creator IncorporatedJack and JackJack sat down with Jack. That’s kinda confusing. Allow me to clarify:Jack Westerkamp, our beloved host, sat down with Jack Boudreau, CEO and co-founder of Habits. Habits has empowered many to evaluate, compare, and connect with a network of experts, giving all a path to financial literacy. Boudreau has over 50k followers across LinkedIn, Tik Tok, and Instagram.Boudreau dives into his origin story, from banker to startup founder, gives some early 20s advice, and offers up direction on creating platform-specific content.He gives some seriously applicable advice; I was taking notes while I watched.Tune in.👉 Conne...
2025-04-0232 min
The Creator IncorporatedThe Brooke Carlson MindsetIn this episode of The Creator Incorporated, Jack sits down with Brooke Carlson. Brooke has 350k on TikTok and is well known for giving advice and putting on makeup. She can also be identified by her tagline “Mrs. Hendrix,” a nod to her love for rapper Future Hendrix, whose songs play in the background of many of her videos. Brooke is the best internet big sister there is, inspiring followers with her mindset.Brooke and Jack talk about her start in making content (had her first TikTok blow up while she was at a frat...
2025-03-2629 min
The Creator IncorporatedHOT DOGS!!! HOT DOGS!!! JONAH!!!On this episode of The Creator Incorporated, Jack sits down with Jonah Fialkow, Jonah and Jack are buds from college. Jonah is a content creator known as "Jewish Jonah" on social media with over 63,000 followers across Tik Tok and Instagram. Jonah had videos seeing which of his coworkers had the best “HOT DOGSSS!” call at Wrigley Field. Jonah is a hot dog and beer vendor at Wrigley Field, where he has worked for 11 seasons.Jonah is now a well-known figure at Wrigley Field, and frequently has game attendees identify him as “JEWISH JONAH!” while he works...
2025-03-1938 min
The Creator IncorporatedSocial Media Claire’s Performance ReviewThis is a special episode where the head of The Creator Incorporated podcast’s social media, Claire Hardesty, sits down with Jack for a little bit of a performance review. This episode takes you behind the scenes of running a podcast and the ridiculous drama that has unfolded so far.Claire is a Senior at the University of North Carolina - Chapel Hill. She talks about how she thinks things are going with the podcast’s social media and rates her own performance. Jack and Claire reflect on the good times, the bad times, and...
2025-03-1237 min
The Creator IncorporatedAshleigh Carter’s Rejection for RedirectionAshleigh and Jack sat down for episode 7 of The Creator Incorporated. They sing some Pitbull, then get right into Ashleigh’s origin story on social media. Ashleigh has over 180k followers on TikTok. Ashleigh tells us how her big break came from getting laid off, pushing her into the limelight from a viral “day in the life” video. Ashleigh has taken some mega viral moments and created a strong following, some viral sounds, and continues to make the internet laugh daily with her lifestyle content. Jack and Geno round the episode out with some rapid...
2025-03-0539 min
The Creator IncorporatedThe Ballad of D00gs from BarstoolKevin McDougal, aka D00gs, sat down with Jack for Episode 6 of The Creator Incorporated. D00gs is a podcaster, content creator, and blogger with over 80k followers across X, Instagram, and Tik Tok. He’s well-known for his viral Barstool intern interview, and his unique ability to truncate words.D00gs breaks down his journey from a normal college kid to Barstool podcaster, advice on how to get a job at Barstool, and gives the tell-all on his viral intern interview. 👉 Connect with us on Instagram:Jack W...
2025-02-2642 min
The Creator IncorporatedThe Monstera MethodSarabeth Oppliger, an award winning influencer marketer and digital content strategist, sat down with Jack to talk all things influencer marketing, brand sponsorships, and why some brands (cough cough, Poppi incident) miss the mark when approaching influencer marketing. Sarabeth has her own influencer marketing agency called Monstera Digital, and walks us through her journey from a MySpace regular to Warner Bros Director of Influencer Marketing to founding her own agency. 👉 Connect with us on Instagram: Jack Westerkamp: @kampwesterjack Sarah Oppliger: @ohsarabeth
2025-02-1955 min
The Creator IncorporatedDiners, Diners & GarrettfromgoldiesGarrett Thomas, aka garrettfromgoldies, sat down with Jack for Episode 4 of The Creator Incorporated. Garrett is an ex-finance bro turned content creator with over 282k followers across Tik Tok and Instagram. Garrett talked about his experience leaving his finance job to start his alcohol alternative seltzer brand, Goldies, and pursuing content further. Jack has Garrett do a live coffee review, discuss some philosophy, and touches on Garrett’s “where’s my egg guy” series that helped a small business take off.👉 Connect with us on Instagram:Jack We...
2025-02-1248 min
The Creator IncorporatedThe Corporate Hooper’s Hoop FuelWill Custis, aka thecorporatehooper, sat down with Jack for Episode 3 of The Creator Incorporated. Will is an “everyday working guy trying to be a streetball legend” with 16.5k followers on Instagram.
Will talked about his experience breaking into the New York streetball scene, launching his own company, Hoop Fuel, and why he’s turned down over 20k in brand deals. Jack asks Will some rapid fire basketball questions.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Will Custis: @thecorporatehooper
2025-02-0540 min
The Creator IncorporatedLifestyle Influencer Almost Cancelled Over BlueberriesCassandra Lepore, Aka DietitanCass sat down with Jack for Episode 2 of The Creator Incorporated. Cass is a registered dietician by day and lifestyle content creator by night with over 142k followers across Tik Tok and Instagram.
Cass talked about her experience entering the content creation game, refining her niche, and having a full-time job while being a content creator. Jack and Cass play MFK (on grocery stores) and trivia. .
👉 Connect with us on Instagram: Jack Westerkamp: @kampwesterjack Cassandra Lepore: @dietitiancass The Creator Incorporated @thecreatorincorporated
2:15 — Cass describes herself
4:20 — Cass origin story plus first viral posts
6:10 — Cass going to a million grocery s...
2025-01-2942 min
The Creator IncorporatedFrom Big Tech to Content Creator with Varun RanaVarun Rana sat down with Jack for episode 1 of The Creator Incorporated. Varun is a full-time content creator with over 130k followers across his social channels. Varun talked about his journey from tech bro to creator, the lessons learned along the way, and how he now has to think of his content creation as a business.
3:11 — Varun realizing content is a business
6:00 — Varun’s origin story
9:55 — Varun’s first viral tiktok
12:50 — Varun talking about his start up that had crazy drama
17:10 — negotiating a brand deal
19:45 — making the big leap
...
2025-01-2245 min
The Creator IncorporatedWelcome to the ShowJack Westerkamp, the host of The Creator Incorporated, introduces himself, explains the concept of interviewing content creators, and argues why this podcast will be immensely valuable for other content creators, influencer marketing professionals, and anyone that cares about The Creator Economy.
And a special dream guest reveal.
First episode out Wednesday, January 22, 2025
Follow us @thecreatorincorporated on IG and maybe Tiktok depending on how things shake out lol.
Presented by Breaking and Entering Media
2025-01-1706 min
Breaking and Entering Advertising PodcastBrandSide: Kate Kenner Archibald, CMO of Dash HudsonIn this episode of the Breaking and Entering Brandside podcast, host Jack Westerkamp interviews Kate Kenner Archibald, the Chief Marketing Officer of Dash Hudson. They discuss the evolution of social media management, the role of AI in marketing, and Kate's journey from the beauty industry to tech. Kate shares insights on balancing creativity with data-driven decision-making, the importance of in-person engagement, and practical advice for aspiring marketers.
Connect with Kate: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/
Learn more about Dash Hudson: https://www.dashhudson.com/
2024-11-0642 min
Dad's Man Cave PodcastEP. 80 - Jordan "Westy" Westerkamp Invades The Cave!!!This is one for the books for the guys! Anyone who is anyone knows who #1 Jordan "Westy" Westerkamp is....The Magician...The Jack of all Catches!!! He has invaded the cave as DMC's Week 8 Football picks and then sticks around with us to talk about some Nebraska Football! Then the guys reviewed the Indiana Hoosiers Memorial Stadium so you don't have to for this weeks matchup....Watch those flood lights! Then the guys have a few sips of the "Pils" brew from Brickway Brewing Company. Brew Review: 2 Minutes and 24 SecondsGuest Picker Revealed: 6 Minutes and 39 Seconds
2024-10-1759 min
Advertising Industry News DailyUnlocking Authenticity: Lessons from WWE's Tank Ledger and the Rise of Podcast Marketing for Advertising SuccessThe advertising and marketing industries are continuously evolving, demanding that professionals remain adaptable and authentic in their strategies. WWE star Tank Ledger exemplifies this through his unique branding approach, which offers valuable lessons for those aiming to succeed in the field. His emphasis on authenticity has empowered audiences, pushing them to thrive amidst rapid changes.In today's competitive advertising landscape, authenticity is more critical than ever. Consumers increasingly demand genuine connections with the brands they engage with, making it essential for marketers to cultivate sincere messaging and transparent communication. Ledger's approach highlights the importance of creating a personal...
2024-10-0802 min
Breaking and Entering Advertising PodcastBrandSide: WWE’s Tank Ledger Gives Lessons on Branding, Authenticity, and the WWE’s Secret IngredientsWelcome to BrandSide from Breaking and Entering Media, where we spotlight marketing executives and leaders across different industries. In this episode, host Jack Westerkamp sits down with WWE superstar Tank Ledger (aka Joe Spivak) to discuss personal branding, taking risks, and the importance of authenticity in building a successful product. Hear how Ledger’s journey from football to the WWE ring can inspire you to embrace opportunities and make bold moves in your career.
Connect with Tank: LinkedIn
Check Out Breaking and Entering Media’s New Website: Breaking-Entering.com
2024-10-0748 min
Dear Future Dietitian19. Birthday Episode! 10 Lessons Learned Running All Access Dietetics for 14 YearsIn this episode you'll learn: The origin story of how All Access Dietetics came to be 10 lessons Jenny learned from running All Access Dietetics Resources mentioned: Get Matched Coaching - allaccessdietetics.com/get-matched-coaching Pass Class - allaccessdietetics.com/pass-class The Success Principles by Jack Canfield Jenny’s Career Story - Dear Future Dietitian Episode #1
2022-10-1031 minDear Future Dietitian1. How to Create a Fulfilling Career as a Dietitian - Jenny’s Career StoryIn this episode, you’ll learn: The career Jenny almost went into before switching majors to dietetics Her journey as an entrepreneur, professional sports dietitian, private practice dietitian, author, speaker, smoothie shop manager, and consultant. Why she almost gave up on All Access Dietetics in 2018 How she landed competitive jobs working with the Chicago Blackhawks, Cubs, and Bulls. 3 lessons for future dietitians on how to create a career that fulfills you and aligns with your values How she got interviewed on Good Morning America Why she decided to retire from her career in sports nutrition Resources Mentioned: The...
2022-06-1045 min
Church of the CorN"It was a crazy play..."Whats up member of the CORNgregation?!?
Ready for a special SPECIAL podcast staring the one and only...
Well before I give it away who it is..
We had a fabulous conversation about Team Jack.
One of the Greatest catches in Nebraska history...
and hes got a damn sweet mustache!!
That's right... we got the one and only JORDAN WESTERKAMP!!!
ENJOY FOLKS!
GOOOOOOOOO
BIGGGGGGGGGGG
REDDDDDDDDDDDDDD
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Support this podcast: https://anchor.fm/churchofthecorn/support Learn more...
2022-03-0258 min
Empowering Dietitians[038] Career Confidence with All Access Dietetic's Jenny Westerkamp, RD, CSSDIn this episode, I chat with Jenny Westerkamp, the dietitian behind All Access Dietetics (AAD), a company she started during her own internship with a mission to support RD2Bes and current RDs in their professional journeys. We discuss...how to apply lessons from the internship to our actual careers; why all RDs, even those not in entrepreneurial roles, need to know how to sell themselves (and tips for my fellow introverts for doing it in less intimiating ways!), and why not getting your "dream job" isn't always a bad thing. In this episode, Jenny recommended two books...
2021-04-1134 min
Towelite TalkQuantum Mechanix - Tales From Toy Fair 2017Chris and Casey had an insane time at Toy Fair 2017 and got to meet with a bunch of awesome people. Hear them chat with Jack Westerkamp from Quantum Mechanix. As usual, make sure to follow us on Facebook, and you can listen to the episodes on Stitcher and iTunes. We also have other shows on our Podcasting Network that includes: Gourmet Scum Radio and our main cast, Towelite Talk. You can follow us both on @chazvoltaire and @cynicnerd on the Twitter and Instagram where we share our Pursuit of Plastic pics. You can also email us show ide...
2017-02-2330 min