Shows
JUST BrandingS06.EP19 - Make Your Brand Famous with Dan Cushing and Diego BorgoIn this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.
Dan brings decades of creative and planning experience from Levi’s to Stella Artois to Vogue. Diego has helped global giants like adidas, Prada and Salesforce translate complex tech into stories the mainstream actually cares about. Together, they’re building Thumbcorp: an agency that sits at the intersection of visionary technology and the real world.
2025-11-2054 min
Search with CandourWhat to do when you lose 95% of your website traffic | Jacob CassJoin Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass.Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery.Jacob and Jack discuss practical brand-building exercises, the relevance of maintaining consistency across different platforms, and the indispensable tools and techniques to thrive in the ever-evolving world of SEO and digital marketing in 2025.Whether you're a solopreneur or a seasoned business owner, this episode is packed with invaluable insights and actionable advice that can help you manoeuvre through the...
2025-11-101h 01
JUST BrandingS06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)How do you reimagine one of the world’s most powerful brands?
Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.”
Matt and Jacob dive into how to design at scale, build internal alignment, and create systems that drive consistency without killing creativity. A must-listen for anyone managing complex global brands.
2025-11-0435 min
JUST BrandingS06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura RiesIn this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth.
Expect iconic examples, practical frameworks, and fresh inspiration for your next brand strategy session.
2025-10-2143 min
Reignite ResilienceMindset, Fly Fishing + Resiliency with Berin Jacob Wachsmann (part 2)Send us a textNatalie and Pam continue with Berin Wachsmann on mindset, nature, and fly fishing to build resiliency, mental health, and practical wellness habits.Episode Summary: Natalie Davis and Pamela Cass sit down with Berin Wachsmann for part two. Berin shows how presence, intention, and time in nature quiet the inner critic and strengthen resiliency. The discussion covers mental health, service, frequency, and why journey over outcome changes everything.What You’ll Learn: • How mindset shapes results on and off the water • Ways nature and fly fishing s...
2025-10-0232 minReignite ResilienceFly Fishing, Wellness, and Resiliency with Berin Jacob Wachsmann (part 1)Send us a textNatalie and Pam talk with Berin Wachsmann about fly fishing, wellness, and resiliency. Learn how nature, mindset, and service strengthen daily life.Episode Summary: Natalie Davis and Pamela Cass welcome Berin Wachsmann, a Colorado fly fishing guide and life coach. He shares how time in nature, mindful presence, and joyful energy fuel resiliency and mental health. The conversation explores lessons from fly fishing, practical wellness habits, and how to focus on the journey over outcomes.What You’ll Learn: • How fly fishing mirrors life...
2025-09-2933 min
The Full Mooney Podcast#007 — Jacob CassJacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder, flamingo enthusiast and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses. For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs.JUST Creative was created to help...
2025-09-151h 12
Summit Host Hangout®How Jacob Leveraged Relationships & Marketing to Standout and Host a Multi 6-Figure Summit with Jacob CassIt's not as easy to standout with a virtual summit as it was back in 2021, but today's guest is proof that it's still possible - even in the B2B space! In this episode you'll hear from Jacob Cass about how he brought his 2000 attendee goal to 23,000 attendees, how he managed that many people, the keys to his success, and more. For show notes, head to https://summithosthangout.com/296
2025-05-0637 min
Web Design Business with Josh Hall376 - Are you a Web Designer or Brand Strategist? with Jacob CassWeb designers do a lot more than just web design…It’s not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc…So, should we call ourselves more than just a web designer?Award winning branding and design studio founder Jacob Cass, who’s worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays.One of the many things I learned from talking with Jacob is – if you pos...
2025-04-211h 12
Mike:ON PodcastBranding in the AI Era: Jacob Cass on Global Clients, San Francisco Logo & Jaguar’s Rebrand.Welcome to another SYDNEY edition episode of Mike:ON, where branding, AI, and global creativity collide. No Paywall, Just Hype.In this episode, we’re joined by Jacob Cass, a globally recognized branding expert, designer, and founder of JUST Creative—a platform that has built a thriving global branding community.With years of experience working with top-tier clients like Disney, Nike, and Red Bull, Jacob knows what it takes to craft brands that resonate worldwide.We dive deep into:🚀 The impact of AI on branding and design🌍 What it takes to work with global cli...
2025-02-091h 00
JUST BrandingBest of 2024 (Season 5) with Jacob Cass & Matt DaviesJoin hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding.
👉 Learn more: https://justcreative.com/podcast
This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more.
From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand.
Discover:
• Differentiation vs. distinctiveness
• Humour in branding
• Brand...
2024-12-2650 min
How Brands Are BuiltJacob Cass ran a wildly successful summitIn today's episode of How Brands Are Built, host Rob Meyerson speaks with Jacob Cass, designer, brand strategist, and founder of Just Creative, about his recent venture: the Brand Builders Summit. This innovative, four-day virtual event featured 24 speakers and attracted over 20,000 attendees from 156 countries, significantly surpassing Jacob's initial goals. Jacob discusses the unique format of the summit, which blended pre-recorded sessions with live Q&As, panels, and workshops, emphasizing the crucial integration of brand strategy, design, marketing, and community. He reveals insights into the promotional strategies that generated buzz and shares logistical lessons learned while managing a large-scale event...
2024-12-2340 min
JUST BrandingS05.EP20 - Bridging Strategy and Design with Richie MeldrumWe’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design.
👉 Learn more: https://justcreative.com/podcast
Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands.
Richie also offers invaluable advice for designers and strategists striving to collaborate effectively.
Connect with Richie:
Website - www.richiemeldrum.comInstagram - https://www.instagram.com/richiemel/LinkedIn - https://www.linkedin.com/in/richie-meldrum/
Bare...
2024-12-171h 07
Leading BOLDLYThe Art of the Pivot, and Creating the World's Largest Branding Summit | Jacob Cass | EP11In this episode of the Leading BOLDLY Podcast™, we sit down with Jacob Cass, founder of Just Creative and a world-renowned expert in branding and design. Jacob shares his entrepreneurial journey, insights from navigating significant business challenges, and the bold strategies he used to create the Builders Summit—the largest branding event in the world.From overcoming setbacks caused by Google’s algorithm changes to the importance of personal branding, this conversation is packed with actionable advice for entrepreneurs and business leaders who want to make their mark.Key Topics Covered:Jacob’s Entrepreneurial Beginnin...
2024-12-041h 06
Grow Your Video Business with Ryan Koral413. Unlocking Business Success Through Strategic Branding with Jacob CassIn this episode, brand designer and strategist Jacob Cass shares his expertise on how video business owners can leverage strategic branding to stand out in a crowded market. Jacob discusses the importance of brand clarity, positioning, and the value of investing in professional branding services to attract ideal clients and boost business success. Key Takeaways Understanding your brand's core value, target audience, and market position is crucial for business growth A well-defined brand strategy can boost confidence and make marketing efforts more effective Investing in professional branding services can lead to long-term business success and higher-quality clients About...
2024-11-2544 min
JUST BrandingS05.EP17 - Humour in Branding with Paddy GilmourMake your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable!
Learn more: https://justcreative.com/podcast
Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market.
Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark.
From practical examples of brands nailing their humor to c...
2024-11-0633 min
Headsmack: Conversations with MisfitsJacob Cass / Brand Consultant. Blogger. Founder JUST CreativeMany business owners and entrepreneurs struggle to scale their operations, differentiate in crowded markets, and adapt to rapid technological and economic changes.Imagine building a resilient, scalable business that stands out in the market, adapts quickly to changes, and provides long-term value and growth opportunities.Stay tuned to discover how Jacob Cass transformed his freelance design skills into a global brand and 7-figure business. Learn strategies for evolving your business model, creating a standout brand identity, and building resilience in today's dynamic business environment.Jacob Cass, founder of JUST Creative and brand strategy...
2024-08-2656 min
Brand Retro with CyberdogzEnjoy The Ride with Jacob CassIn this inspiring episode of the Brand Retro Podcast, we are joined by Jacob Cass, the esteemed branding and design expert from the Just Branding Podcast and the creative force behind Just Creative. Together, we delve into the intricacies of navigating a successful career in branding and design, exploring Jacob's own professional journey and the valuable lessons he's learned along the way. Jacob shares his experiences working with big brands, offering insights into the challenges and triumphs of collaborating on large-scale projects. We also discuss the various stages of a career in design, from starting out and finding your...
2024-06-2724 min
The Future Of Work With Jacob MorganCass Sunstein on The Role of Luck and Science Behind Leadership SuccessLeadership isn’t just about giving orders or having the most persuasive ideas. Fostering an environment where every voice is heard and valued is just as important in their role. Cass Sunstein, Harvard Law School Professor and former senior advisor in the Obama administration, points out why leaders who talk less often lead more effectively. In this engaging episode, Cass shares transformative experiences from the White House, where silent observation led to breakthrough decisions. He explains how leaders can stifle innovation and decision-making by speaking too soon and why embracing a listening-first approach can unlock a team’s full pote...
2024-06-0349 minFuture Ready Leadership With Jacob MorganCass Sunstein on The Role of Luck and Science Behind Leadership SuccessLeadership isn’t just about giving orders or having the most persuasive ideas. Fostering an environment where every voice is heard and valued is just as important in their role. Cass Sunstein, Harvard Law School Professor and former senior advisor in the Obama administration, points out why leaders who talk less often lead more effectively. In this engaging episode, Cass shares transformative experiences from the White House, where silent observation led to breakthrough decisions. He explains how leaders can stifle innovation and decision-making by speaking too soon and why embracing a listening-first approach can unlock a team’s full pote...
2024-06-0349 min
Level Up ClaimsThe First Steps to Create Your Own Brand with Jacob CassIn this episode, join host Galen Hair as he chats with Jacob Cass, a master of branding with over 17 years of experience. Discover the secrets of standing out in a crowded market and why branding is more than just slapping a logo on your product. Jacob shares insights on building an authentic brand from the ground up, and why it's critical to know what makes you different. Whether you're a budding entrepreneur or a seasoned business owner, this episode is packed with wisdom on how to level up your brand game and make a lasting impact. Tune in and lea...
2024-05-2227 min
JUST BrandingS05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy RaskinIn this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.
👉 Learn more: https://justcreative.com/podcast
Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.
If you want help punching up your brand positioning, this episode is not to be missed.
2024-05-2146 min
Agency BytesEp 055 – Jacob Cass, JUST Creative – How to Stand Out Like a Flamingo
Featuring: Jacob Cass, Founder of JUST Creative
In this episode, I had the pleasure of chatting with Jacob Cass from JUST Creative about his remarkable journey from digital nomad and designer to his current roles as an agency owner, educator, and blogger. We delve into how Jacob manages to juggle multiple ventures while maintaining focus and standing out in the industry. His pursuit of creative freedom drives him to embrace new technologies and innovative ideas, such as the AI bots he's developed to support branding efforts for agencies. We also explore topics like affiliate marketing, value-based pricing, marketplace positioning...
2024-04-1731 min
The Compound Mindset Podcast by Rivers Capital GroupCompound Mindset Episode 20: Thriving Beyond Limits with Ryan CassEmbark on an inspiring health journey with Ryan Cass, the force behind Won Day and host of the Winterday podcast. Join us for a unique perspective on crafting a fulfilling life with Ryan's empowering approach. Discover the origins and current status of Ryan's health journey, including his role in helping his girlfriend embark on her own. Explore the parallels between running endurance and life choices, where resilience guides through highs and lows.
Ryan candidly shares daily struggles, conquering morning temptations, and the empowering role of community support. Gain practical advice on goal-setting, accountability, and the transformative impact of sharing...
2024-04-0250 min
Earning by Design: Graphic Design, Freelancing, Business Marketing StrategiesEp 15: Diving Deep into Freelance Growth Strategies with Jacob CassText us your questions, and we'll address them in the show!In this episode, we talked about the world of freelance design with Jacob Cass, the founder of Just Creative. Jacob, known for his profound impact on the graphic design community, shares his evolution from his first days as an amateur graphic designer to the founder of an award-winning branding and design studio. This episode is a treasure for freelancers to learn about the intricacies of brand building, the strategic use of SEO, AI and mastering digital platforms for business growth.More about Jacob...
2024-04-0141 min
Creative CourageHow to Stand the Flock Out With Jacob CassLooking to stand out from the competition and transform your creative business into something truly remarkable? Then it's time to “Stand the Flock Out!” with Jacob Cass, the brilliant mind behind Just Creative. Jacob's extraordinary path from aspiring design student to branding powerhouse, collaborating with giants like Nike, Disney, and even Jerry Seinfeld, serves as an inspiring blueprint for daring to be different.
In this episode, Jacob pulls back the curtain on how he made his mark in the world of design. He shares the engaging tale of how a pro bono gig sparked the creation of his...
2024-03-0643 min
JUST BrandingS05.EP01 - State of Brand 2024 with Jacob Cass & Matt DaviesPrepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today.
👉 Learn more: https://justcreative.com/podcast
Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions:
- How are branding professionals navigating these rapid shifts?
- What obstacles are they encountering along the way...
2024-01-181h 27
Healthy Brand with Howie ChanEP. 30 A Designer & a Strategist Walks Into a Studio: Brand Confessions, Stories & Truths with Jacob Cass & Matt DaviesJacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia.Matt Davies is a brand and culture consultant and advisor to CEOs and leaders. He is the other co-host of the JUST Branding podcast. Matt is a certified brand specialist & strategist as well as an award winning executive advisor in the UK.Learn more ab...
2024-01-061h 24
Let's talk brandingThe state of branding in 2023 with Jacob CassSummaryHere's a summary of the key points from the podcast:* The Evolution and Challenges in Branding: The podcast features Jacob Cass, the founder of Just Creative, discussing current trends and challenges in the branding industry, including the impact of AI, the rise of accessible design tools like Canva, and the changing landscape of pricing strategies.* The State of Brand Report: Cass released a comprehensive report titled "The State of Brand," based on interviews with 267 branding professionals worldwide. The report highlights key areas like pricing strategies, client acquisition, AI's future in branding, and...
2023-11-1859 min
JUST BrandingS04.EP15 - BIG Brand Ideas (Secrets Revealed!)We're diving deep into the realm of BIG Brand Ideas – those game-changing, magnetic forces that breathe life into brands and propel them to greatness.
Join your hosts, the dynamic duo of branding, Matt Davies and Jacob Cass, as they unravel the mysteries behind these mighty ideas. It's a rollercoaster of insights, anecdotes, and aha moments!
Discover what it takes to craft a brand idea so compelling, it becomes a rallying cry that unites, excites, and drives your brand to new heights. But beware – these gems are not just lying around waiting to be found; they're hidd...
2023-11-091h 01
JUST BrandingS04.EP05 - Rebelious Branding with Stix of Liquid DeathAre you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast!
Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands.
Stix and his team have made waves in the industry by breaking all the rules and creating a refreshing new approach to selling water.
We'll explore the brand's clear...
2023-04-1246 min
JUST BrandingS04.EP04 - NFTs: The New Frontier for Brands with Kate PincottWarning. This episode might blow your mind.
In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy.
If none of that makes any sense to you then definitely listen to this episode to cut through the jargon and get an insight into the future of brand building in the digital world.
We tuck into how...
2023-03-2448 min
JUST BrandingS04.EP02 - How to Build CommunityIn this episode, Jacob Cass & Matt Davies delve into the subject of community building for both brands & creatives.
We jump straight into understanding your audience, where we cover defining your target audience, understanding their needs and behaviors, and researching to gain insights.
We then move on to defining your community's purpose, highlighting the importance of identifying core values and the overall mission, setting goals and objectives, and aligning with your audience's goals.
Building and growing your community is next on the agenda, where we discuss strategies for attracting members, engaging them, managing conflicts...
2023-02-2739 min
The Futur with Chris DoHow affiliate marketing works — with Jacob Cass
Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful online business.Jacob emphasizes the value of search over social media, and how having a blog that uses affiliate marketing and attracts inbound clients can be a key part of building a business. He also talks about how to create effective content that will be seen as authoritative by Google, and the importance of experimenting and analyzing data to optimize performance.If...
2023-02-011h 06
The Futur with Chris Do226 - How affiliate marketing works — with Jacob CassJacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful online business. Jacob emphasizes the value of search over social media, and how having a blog that uses affiliate marketing and attracts inbound clients can be a key part of building a business. He also talks about how to create effective content that will be seen as authoritative by Google, and the importance of experimenting and analyzing data to optimize performance. If you’re not already using af...
2023-02-011h 07
6 Figure CreativeThe Creative Who Cracked The SEO Cheatcode (And Gets 1 Million Website Visitors Per Month) | With Jacob CassI know, I know, as soon as you hear “SEO,” you throw your headphones across the room and continue on with whatever fluffy, fun creative task you’ve been working on the past eleven hours.While the technical jargon of SEO, marketing, and web traffic sounds boring as all hell, I’m here to suggest that you give it a chance.The reason you should take a second glance:Infinite…Money…OK, that's an over-exaggeration.But just think about how many problems would be solved for you if you had 1...
2023-01-2856 min
gguttalksEP32.S3 His Biggest Challenges and Lost Relationships | Jacob CassThis is the 8th conversation [EP25 to 32 S3] with Jacob Cass the explorer: a brand designer, strategist, educator, podcaster, coach, community builder and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. This segment is dedicated to Jacob’s journey to date that is equally intriguing, interesting and inspiring, and a living proof of doing what you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com
2023-01-1704 min
gguttalksEP31.S3 How He Juggles between Multiple Things | Jacob CassThis is the 7th conversation [EP25 to 32 S3] with Jacob Cass the explorer: a brand designer, strategist, educator, podcaster, coach, community builder and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. This segment is dedicated to Jacob’s journey to date that is equally intriguing, interesting and inspiring, and a living proof of doing what you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com
2023-01-1202 min
gguttalksEP30.S3 GGUTT Feelings | Jacob CassThis is the 6th conversation [EP25 to 32 S3] with Jacob Cass the explorer: a brand designer, strategist, educator, podcaster, coach, community builder and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. This segment is dedicated to Jacob’s journey to date that is equally intriguing, interesting and inspiring, and a living proof of doing what you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com
2023-01-1103 min
gguttalksEP29.S3 Getting Into The World of NFTs and Web3 | Jacob CassThis is the 5th conversation [EP25 to 32 S3] with Jacob Cass the explorer: a brand designer, strategist, educator, podcaster, coach, community builder and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. This segment is dedicated to Jacob’s journey to date that is equally intriguing, interesting and inspiring, and a living proof of doing what you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com
2023-01-1005 min
gguttalksEP28.S3 The Digital Nomad Life | Jacob CassThis is the 4th conversation [EP25 to 32 S3] with Jacob Cass the explorer: a brand designer, strategist, educator, podcaster, coach, community builder and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. This segment is dedicated to Jacob’s journey to date that is equally intriguing, interesting and inspiring, and a living proof of doing what you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com
2023-01-0505 min
gguttalksEP27.S3 Design Education | Jacob CassThis is the 3rd conversation [EP25 to 32 S3] with Jacob Cass the explorer: a brand designer, strategist, educator, podcaster, coach, community builder and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. This segment is dedicated to Jacob’s journey to date that is equally intriguing, interesting and inspiring, and a living proof of doing what you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com
2023-01-0410 min
gguttalksEP26.S3 Being A Pioneer In The World of Social Media | Jacob CassThis is the 2nd conversation [EP25 to 32 S3] with Jacob Cass the explorer: a brand designer, strategist, educator, podcaster, coach, community builder and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. This segment is dedicated to Jacob’s journey to date that is equally intriguing, interesting and inspiring, and a living proof of doing what you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com
2023-01-0305 min
gguttalksEP25.S3 Journey To Graphic Design | Jacob CassThis is the 1st conversation [EP25 to 32 S3] with Jacob Cass the explorer: a brand designer, strategist, educator, podcaster, coach, community builder and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. This segment is dedicated to Jacob’s journey to date that is equally intriguing, interesting and inspiring, and a living proof of doing what you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com
2022-12-2909 min
Profitable Graphic Designer: Clients, Business, Money, and Freedom36 Grow Your Design Business with Blogging & SEO with Jacob CassHave you ever wondered if blogging is still a viable way to get graphic design clients? Or how to set up your website’s SEO so it attracts and converts the high-ticket clients you want?
In today’s episode, guest expert Jacob Cass sits down with host Kady Sandel for an incredible conversation about how to use blogging & SEO to land design clients, get leads, and generate passive income.
Jacob’s website has been viewed over 70 million times! He shares how to set goals for your blog, manage the workload, and the key tricks to help y...
2022-11-2242 min
JUST BrandingS03.EP16 - Archetypes & Stories with Carol PearsonWhat stories are you living? What about your brand?
And how do you manage that meaning?
With Archetypes.
And who better to discuss the power of archetypes than Carol S. Pearson?
Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark.
This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally build brands.
Carol’s latest work focuses on explor...
2022-08-2343 min
JUST BrandingS03.EP13 - Million Dollar Consulting with Alan WeissWho better to learn about consulting from than "the consultants consultant" Alan Weiss?
Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business.
In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy.
We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We go deep into value based billing and show how selling time is...
2022-07-0538 min
The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators#14: Branding, Design and Online Coaching with Just Creative Founder Jacob CassMy name is Bryan McAnulty, I'm the founder of Heights Platform and today I'm talking with Jacob Cass about branding, traveling the world, and growing an online coaching business.
Learn more about Jacob: https://justcreative.com/
2022-05-1140 min
JUST BrandingS03.EP09 - Agile Swarming with Dennis HahnThis episode is a real treat for anyone looking to level up on how to work on brand strategy collaboratively.
Matt Davies and Jacob Cass sit down with global agency leader Dennis Hahn of Liquid agency.
Together they quiz Dennis on his 'agile swarming' methodology covering what swarming is and what problems it solves for leadership, strategy, and creative teams.
Dennis outlines his principles for swarming and how to conduct a swarm. He also gives insights on what makes a great facilitator, the environment, and the tools he uses for success.
...
2022-05-1053 min
JUST BrandingS03.EP08 - Scaling Brands with Richard CotterIf you are serious about brand building at scale, this is the episode for you.
Richard Cotter is a brand consultant at the top of his game. He left school at 17 and developed his career to the point where now he is parachuted to work with large organizations that have brands that are underperforming and help scale them.
He is best known for turning around outdoor performance and lifestyle brand Berghaus.
He is the author of the book The Zebra Reality: How to Create Unstoppable Organizational Momentum’ and achieve all your business goals....
2022-04-2656 min
JUST BrandingS02.EP10 - Rebranding Strategy with Armin VitWhen should a brand, rebrand? What makes a good rebrand? How can you use strategy to ensure your brand’s rebrand is a success?
Armin Vit answers these questions and more in this episode focused on Rebranding Strategy. Armin also reveals his design process, critiquing methodology, how he built a successful branding conference and shares some classic rebranding failures.
Want to learn more about rebranding? Then this episode is for you.
2021-05-1747 min
JUST BrandingS02.EP09 - Building A Million Dollar Strategic Agency with Mash BonigalaMash Bonigala is a brand strategist & owner of Spellbrand, a brand strategy & design agency. Mash reveals his rollercoaster entrepreneurial journey of growing his first agency, going bankrupt, how he overcame these adversities and then how he built up his now, million-dollar agency, Spellbrand.
Mash shares all the techniques he has used to sell design & strategy over the years, with some compelling & unconventional methods that will be sure to blow your mind. You’ll be spellbound in this magical episode.
2021-05-031h 07
JUST BrandingS02.EP08 - Logos VS Brands with Bill GardnerBill Gardner joins Jacob Cass and Matt Davies to discuss the differences between logos and brands, Jennifer Aawker’s brand personality framework, the discovery process with clients, objectivity VS subjectivity, establishing design briefs, how to sell the value of branding, logo design trends and magic. Yes, magic!
Bill Gardner is the owner and president of Gardner Design, where he and his team have produced effective and award winning results for such industry leaders as NFL, Pepsi, Pizza Hut, Kroger, Hallmark, SeaWorld, and others. He understands the nuances of brand practicalities better than anyone in the business and le...
2021-04-191h 00
JUST BrandingS02.EP07 - Primal Human Desires with Nathan HendricksNathan Hendricks believes there is no excuse for a lousy brand. As chief creative officer at LPK, he challenges the organization’s creative teams to uphold the vision that every brand should make a powerful and positive difference for the people it serves. A candid cultural commentator, he’s never afraid to tell it like it is. In this episode, we explore primal human desires and how we can use that to create stronger brands.
Nathan holds a bachelor’s degree in industrial design from The Ohio State University, where he majored in visual communications and cultivated an aff...
2021-04-0557 min
JUST BrandingS02.EP06 - Brand Building Mistakes with Jacquelin LiebermanLearn what NOT to do when it comes to developing your brand. Listen in as we discuss with brand strategist, Jacquelin Lieberman, the most common mistakes brands make as they grow & market their brand. This is a juicy episode, where we discuss the brand purpose, core values, uncovering brand truths, brand management, creating value and so much more. If you want to learn how to create an enduring brand that matters, this episode is for you!
Jacquelin Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy ov...
2021-03-2241 min
JUST BrandingS02.EP05 - Cracking Complexity with David BenjaminDavid Benjamin is the author of CRACKING COMPLEXITY: The Breakthrough Formula for Solving Just About Anything Fast (Nicholas Brealey; 2019). He is the co-founder of Syntegrity and the Chief Architect behind its implementation of the Complexity Formula as laid out in Cracking Complexity.
David regularly guides leaders and their teams through their application of the formula, helping them get to decisions and action in days, no matter the industry, type of challenge, or nature of the organization. In this capacity, David has become a trusted advisor to Fortune 500 companies and government leaders on how to organize for complexity...
2021-03-0842 min
JUST BrandingS02.EP04 - How to Use Curiosity, Improvisation & Intuition to Create More Value with Natalie NixonNatalie Nixon is the author of The Creativity Leap and in this episode, she shares her techniques to helping brands through the power of creativity.
We tuck into some big ideas like how creativity leads to innovation, why a business needs more creative ideas, anthropology, design thinking and how being curious and how asking more of the "why", "what if" and "how" questions create more value for organisations.
Take the leap with us and Natalie Nixon in this value-packed episode.
2021-02-2243 min
JUST BrandingS02.EP03 - Creative Bravery with Lisa HastingsLisa Hasting is an independent Creative Director, a brand strategist and an unorthodox solver of problems. She's experienced working all over the world including the far east. In this episode, we dig into coming up with ideas and being brave.
Lisa shares her techniques and ideas in this space and shows how asking the right questions and digging into problems in a deeper way can lead to the solutions that add real value. Along the way she gives live examples from some of her work and inspires us with fresh ways of thinking. If you want ideas...
2021-02-0846 min
Stutterer SpeaksEpisode 18: Jacob Cass - BrandingIn this episode I have the pleasure to talk to Jacob Cass who comes all the way from Sydney Australia. Jacob is a branding expert, he helps companies with branding and design with his own company Just Creative, he also has his own podcast Just Branding. His is knowledge around branding is unbelievable and his resume shows it. Jacob has done branding and design work for companies such as Nike, Disney, Nintendo and Jerry Seinfeld’s comedians in cars getting coffee.In this episode we talked about branding and how companies can have a successful brand. It wa...
2021-01-2720 min
JUST BrandingS02.EP02 - Brand & Culture Fusion with Denise Lee YohnDenise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.
She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. In this episode, you will learn exactly that - how to integrate brand & culture into your company for massive success!
2021-01-2550 min
JUST BrandingS02.EP01 - The 7 Key Business Strategies Businesses Need with Kevin DuncanKevin Duncan is a business consultant and best selling author - known for his snappy no-nonsense wisdom packed books on business strategy. In this episode we dig into Kevin's approach and his overview of 7 strategies businesses need to create to be successful from his book "The Smart Strategy Book". The seven strategies we touch on are: Commercial, Brand, Customer, Sales, People, Innovation and Communication.
We especially dig into brand strategy, discover how this fits into the other six strategies and Kevin shares some of the techniques and concepts he uses to create effective strategies with his clients...
2021-01-111h 08
JUST BrandingBest of Season 1 - 2020Listen in as we reveal our favourite outtakes from Season 1 of the JUST Branding Podcast in 2020, including branding insights from creative minds such as Marty Neumeier, Chris Do, Michael Johnson, Melinda Livsey, Michael Janda, Tom Ross, Rob Meyerson, Stephen Houraghan, Stef Hamnerlink, Tobias Dahlberg, Valerie Jacobs, Motto and more. Don't miss this one!
2021-01-041h 39
JUST BrandingS01.EP23 - Building Stronger Brands with Peter WilkenDolphins, Donuts and Condoms. What do these three things have in common? Nothing. However, we do touch on these topics through the lens of brand strategy.
Our guest today is Peter Wilken, who is a brand strategy consultant, author and professional speaker. He’s the founder of Dolphin Brand Strategy, as well as the former Head of BBDO Asia Pacific. He has run agencies for Leo Burnett and Ogilvy too, working for numerous Fortune 100 companies during this time.
His book ‘Dim Sum Strategy’ is packed with bite-sized tools you need to build stronger brands, which is wha...
2020-12-291h 03
JUST BrandingS01.EP22 - Building FMCG Brands with Folkert van der HeideWhat's it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space.
Coming from a humble background where he grew up learning from his families farming and other small businesses, Folkert went on to work for various businesses before finding himself working in FMCG (fast moving consumer goods). He did this initially for corporations in-house before then eventually going freelance. This work then led eventually to him establishing his own drinks...
2020-12-2141 min
Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content CreatorsJacob Cass - The Power of Content Marketing in the Creative EconomyIn this episode, I talk with Jacob Cass, principal of award-winning branding agency Just Creative which boasts an impressive list of clients including Disney, Nike, Redbull, OMEGA, and Nintendo. Jacob hosts a podcast called the Just Branding Podcast and runs an industry-leading blog called Just Creative Blog. He also runs the Inner Triangle Group Coaching Mastermind where he coaches and mentors other creative professionals and helps them fuel their growth and creative mind.The recently named “#1 Branding Coach to Follow” by Yahoo! Finance talks in greater detail about the follo...
2020-12-1436 min
JUST BrandingS01.EP21 - Making a Difference with Michael JohnsonMichael Johnson is the founder and creative director of Johnson Banks, an incredible design consultancy based in London, responsible for the rebranding of companies such as Virgin Atlantic, Think London, Christian Aid and many more.
His company is known for how they define, then design, brands that make a difference and that’s what we discuss in this episode, as well as Michael's incredible book “Branding in 5.5 Steps” which is focused on the branding process, from the lens of both strategy and design.
Plus, we’ll explore his latest book release, “Now Try Something Weirder”, which shows...
2020-12-1440 min
JUST BrandingS01.EP20 - The Future of Branding with Valerie JacobsLook into Valerie Jacobs’s crystal ball and see what lies ahead for the future of branding. You’ll go back to the future, by following Valerie’s journey to becoming a master trend forecaster and how she uses these techniques to innovate & grow brands for Fortune 500 brands.
You will learn how to gather consumer & market insights, and more importantly how to use these insights for “future-fluency”, a skill that will provide you with “future-forward design intelligence” that you can use to stay relevant in today’s accelerated world. Buckle up, it’s time to fly, chicken.
2020-12-071h 00
JUST BrandingS01.EP19 - How to Grow Real Brands with Dava GuthmillerDava Guthmiller, who spearheaded Uber’s branding, is founder and CCO at Noise 13, a branding & design agency in San Francisco. In this episode, you will discover what it takes to be a “real brand” - one that is bold, honest and centred around emotional connections.
You will learn how Dava used this philosophy to rapidly scale her agency, including a deep dive into her process of working with Uber and various other lifestyle brands. Dava shares her past failures, with key insights on why execution is just as important as strategy, plus strategies on how to measure branding...
2020-11-2349 min
JUST BrandingS01.EP18 - Growth, Mentorship & Strategy with Philip VanDusenJoin Philip VanDusen as we discuss personal growth, mentorship and how to use the power of strategy, design and marketing to build bullet-proof brands & businesses.
PHILIP VANDUSEN
Philip VanDusen is the founder of Verhaal Brand Design, a YouTube Star and has over 20 years experience in branding & design including roles like ECD at Landor, Head of Design for Global Snacks at PepsiCo, P&G Old Navy.
2020-11-091h 04
JUST BrandingS01.EP17 - Personal Branding with Tom Ross & Michael JandaGrow your personal brand with confidence. Tune in with Michael Janda & Tom Ross as we explore what it takes to maximise your personal brand’s success! These “Biz Buddies” run multi 7-figure businesses and in this episode, you’ll hear the lessons they’ve picked up along the way.
MICHAEL JANDA
Michael Janda is an agency veteran, business coach, and best-selling author of Burn Your Portfolio. He helps creative freelancers and agencies run their businesses with confidence and make more money.
TOM ROSS
Tom Ross is the CEO of DesignCuts and a marketin...
2020-10-261h 06
JUST BrandingS01.E16 - Nike & Brand DNA with Matt WatsonWhat does working at Nike for 10 years teach you about brand? Find out in this episode with Matt Watson, founder of Watson Creative & Brand Labs, as he reveals all, including his affinity for the Nike logo. Watson will make you think about your brand and market differently after you hear how his firm handles the branding process. We discuss brand audits, consumer research including both creative & analytical sides, the power of brand DNA, plus some key insights on how to take a position and own it. Don’t miss this episode with Matt Watson, Jacob Cass & Matt Davies! Show no...
2020-10-1243 min
JUST BrandingS01.E15 - Brand Mastery with Tobias DahlbergGet to know the super sleek brand educator that is Tobias Dahlberg all the way from Helsinki, Finland. In this episode, we discuss the value of brand strategy for businesses and how it can be applied to multiple business units and not just marketing, plus exactly how to approach this and embed it in businesses. Tobias discusses brand theories such as “becoming the only choice”, “radical differentiation” and how he gets people on board when making “brand choices”. He also explains his background and the super work he is doing at The Future Academy. This episode is not to be missed! S...
2020-09-2848 min
JUST BrandingS01.E14 - Psychology-Driven Brand Strategy with Kaye PutnamIn this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands.
We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur.
ABOUT OUR GUEST: Kaye Put...
2020-09-1443 min
JUST BrandingS01.B1 - Design Education, Change & The Business of DesignIn this bonus episode, we have Douglas Davis join us, Jacob Cass & Matt Davies, to discuss the current state of design education and what it takes to remain relevant as we evolve as creatives in these disruptive and turbulent times. We explore his book, Creative Strategy & The Business of Design as well as the future of design. There has never been a more timely episode.
Douglas Davis is a strategist, author and professor at the New York City College of Technology, a part of the The City University of New York. He holds the chair for the...
2020-09-081h 12
JUST BrandingS01.E13 - Chris Do’s Biggest Mistakes, Failures & RegretsChris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode, Chris reveals his biggest mistakes, failures & regrets, plus how you too can overcome these adversities. We then dive into how to get paid more as a creative, how to move into brand strategy & sell it, Chris’s strategic branding process, the powers & pitfalls of the labels we put on ourselves and the quest for succe...
2020-08-3155 min
JUST BrandingS01.EP12 - Behavioural Marketing & The Strategic Branding ProcessRudy Fernandez, joins Jacob Cass & Matt Davies to walk through the strategic branding process of his creative marketing agency, Creative Outhouse, giving case studies & insights on how to better work with clients through problem solving, plus how you can use strategic thinking to help brands properly connect with their customers, through research and testing. Rudy also reveals his proudest projects in the realm of Behavioral Change, proving that “information is not motivation” when it comes to making users change their behaviour, and how you can can actually make others change their behaviour.
2020-08-1745 min
JUST BrandingS01.EP11 - Working With LeadersSunny Bonnell and Ashleigh Hansberger of Motto, a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” - the leaders, rebels & entrepreneurs who do things differently. You’ll find out how to build more purposeful brands by better connecting with your clients, plus exactly how you can use your “vices” as superpowers, backed up by personal stories of failure and courage.
2020-08-0351 min
JUST BrandingS01.E10 - Marty Neumeier on Mastering Brand StrategyJoin Marty Neumeier, Andy Starr, Jacob Cass & Matt Davies as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers, plus how we can use Metaskills and agile strategy to create better brands. This is an episode not to be missed!
2020-07-201h 00
JUST BrandingS01.E09 - Strategic Audio Branding🔊 Ever heard of sonic branding? Audio branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience. We go deep in this session, exploring the ins and outs of successful audio branding, using popular examples, as well as the process Drop Music Branding used to audio brand this very podcast. Tune in with Jacob Cass, Matt Davies & Gabriel Ignacio Agüero to discover why “good audio branding is invisible” and how you can stand out with audio branding.
2020-07-0741 min
JUST BrandingS01.E08 - Brand Strategy Workshops with Melinda LivseyMelinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, how to conduct a brand strategy workshop step-by-step, including the deliverables, plus, what life is like without design. Tune in with Jacob Cass, Matt Davies & Melinda Livsey, if you want to go from being an “order taker” to brand expert.
2020-06-2242 min
JUST BrandingS01.E07 - Brand Personality, Personas & Archetypes with Stephen HouraghanStephen Houraghan joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.
2020-06-0841 min
JUST BrandingS01.E06 - Brand Positioning & Naming with Rob MeyersonPositioning and naming expert, Rob Meyerson, joins Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.
2020-05-2554 min
JUST BrandingS01.E05 - Brand Purpose with Stef HamerlinckStef Hamerlinck, a strategy consultant, joins Jacob Cass & Matt Davies to discuss brand purpose, brand authenticity and some unique perspectives on the benefits and misuses of growing a brand from the inside out, touching on purpose, missions, visions and core values.
2020-05-1137 min
JUST BrandingS01.E04 - How to Sell Brand StrategyJacob Cass & Matt Davies discuss how to sell strategy, giving different perspectives on how to approach sales & the brand building process. We dive into pricing methodologies, relationship building, metaphors and value ladders.
2020-04-2744 minJUST BrandingS01.E03 - Brand Strategy ToolsJacob Cass & Matt Davies discuss the best tools for brand strategy, including top courses, books & methodologies. We also dive into positioning brand archetypes, brand experience & brand personality and how these tools can help build better brands.
2020-04-1341 minJUST BrandingS01.E02 - Benefits of Brand StrategyJacob Cass & Matt Davies discuss the benefits of brand strategy for both designers and businesses using examples from their careers, including San Francisco and smaller local businesses.
2020-04-1328 minJUST BrandingS01.E01 - Design to Brand StrategyJacob Cass & Matt Davies discuss brand strategy, defining what it is and how to bridge the gap between design & brand strategy, as well as revealing their back stories and what to expect in the first season of the JUST Branding Podcast.
2020-04-1326 minJUST BrandingJUST Branding Podcast TrailerJUST Tune in with Jacob Cass & Matt Davies as we discuss branding with incredible thought leaders such as Marty Neumeier, Chris Do, Michael Johnson and more. We discuss brand positioning, brand personality, experience design, design thinking, business strategy, innovation, creativity and much more.
2020-04-1101 min
The Bless Show08 | Brand identity + Brand strategy W/ Jacob Cass (JUST CREATIVE)Today we have Jacob Cass from JUST CREATIVE. He is a very well known figure in the design industry and in this episode he speaks about his experience on working with big brands like NIKE, COKE, NINTENDO, SAN FRANCISCO and also on how he is pivoting to a brand strategist.
Links to His Social platforms: https://justcreative.com/linktree/
Connect with me on Instagram www.instagram.com/theblessshow
Don’t forget to subscribe to be notified of every new episode. If you like the content, kindly rate an...
2020-02-1145 min