Shows
JUST BrandingBest of 2024 (Season 5) with Jacob Cass & Matt DaviesJoin hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding.
👉 Learn more: https://justcreative.com/podcast
This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more.
From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand.
Discover:
• Differentiation vs. distinctiveness
• Humour in branding
• Brand...2024-12-2650 min
JUST BrandingS05.EP20 - Bridging Strategy and Design with Richie MeldrumWe’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design.
👉 Learn more: https://justcreative.com/podcast
Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands.
Richie also offers invaluable advice for designers and strategists striving to collaborate effectively.
Connect with Richie:
Website - www.richiemeldrum.comInstagram - https://www.instagram.com/richiemel/LinkedIn - https://www.linkedin.com/in/richie-meldrum/
Bare...2024-12-171h 07
Leading BOLDLYThe Art of the Pivot, and Creating the World's Largest Branding Summit | Jacob Cass | EP11In this episode of the Leading BOLDLY Podcast™, we sit down with Jacob Cass, founder of Just Creative and a world-renowned expert in branding and design. Jacob shares his entrepreneurial journey, insights from navigating significant business challenges, and the bold strategies he used to create the Builders Summit—the largest branding event in the world.From overcoming setbacks caused by Google’s algorithm changes to the importance of personal branding, this conversation is packed with actionable advice for entrepreneurs and business leaders who want to make their mark.Key Topics Covered:Jacob’s Entrepreneurial Beginnin...2024-12-041h 06
JUST BrandingS05.EP17 - Humour in Branding with Paddy GilmourMake your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable!
Learn more: https://justcreative.com/podcast
Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market.
Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark.
From practical examples of brands nailing their humor to c...2024-11-0633 min
JUST BrandingS05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy RaskinIn this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.
👉 Learn more: https://justcreative.com/podcast
Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.
If you want help punching up your brand positioning, this episode is not to be missed.2024-05-2146 min
JUST BrandingS05.EP07 - Experiential Branding (Light & Atmosphere) with Matt ClutterhamLevel up your understanding of experience design with this enlightening episode.
👉 Learn more: https://justcreative.com/podcast
Brands are more than just logos and fonts.
They are experiences from which consumers formulate meaning.
In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.
We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.2024-05-0432 min
JUST BrandingS05.EP05 - Brand Frameworks with Sarah RobbWhat are the strategies propelling the world’s top 181 brands to the pinnacle of global success?
👉 Learn more: https://justcreative.com/podcast
In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb.
She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance.
Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders.
This framework demystifies the complex questions of brand development and provides a structured approach to finding the answers.
If you're...2024-03-261h 00
Creative CourageHow to Stand the Flock Out With Jacob CassLooking to stand out from the competition and transform your creative business into something truly remarkable? Then it's time to “Stand the Flock Out!” with Jacob Cass, the brilliant mind behind Just Creative. Jacob's extraordinary path from aspiring design student to branding powerhouse, collaborating with giants like Nike, Disney, and even Jerry Seinfeld, serves as an inspiring blueprint for daring to be different.
In this episode, Jacob pulls back the curtain on how he made his mark in the world of design. He shares the engaging tale of how a pro bono gig sparked the creation of his...2024-03-0643 min
JUST BrandingS05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob MeyersonIn this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.
👉 Learn more: https://justcreative.com/podcast
Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.
We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic...2024-03-0544 min
JUST BrandingS05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)Sick of long winded brand building processes that take months and loose momentum?
Then you need to know about "Brand Sprints"!
👉 Learn more: https://justcreative.com/podcast
In this 'scrappy'(!) episode we jump into the magical world of sprinting.
We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days.
We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them.
Get rea...2024-02-2148 min
JUST BrandingS05.EP02 - How Brands Grow with Byron SharpIn this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research.
👉 Learn more: https://justcreative.com/podcast
Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth.
Our conversation kicks off with Byron's inspiration for exploring consumer buying behavior and brand expansion, setting the stage for an enlightening discussion on the...2024-02-0753 min
JUST BrandingS05.EP01 - State of Brand 2024 with Jacob Cass & Matt DaviesPrepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today.
👉 Learn more: https://justcreative.com/podcast
Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions:
- How are branding professionals navigating these rapid shifts?
- What obstacles are they encountering along the way...2024-01-181h 27
JUST BrandingS04.EP18 - Best of Season 4 (2023)Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year.
👉 Learn more: https://justcreative.com/podcast
This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape.
We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys.
Episode 8 t...2024-01-011h 04
JUST BrandingS04.EP17 - Brand Storytelling with Miri RodriguezIn this enlightening episode of JUST Branding, you’ll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft.
Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong connections.
Key discussions include Miri’s branding journey, the power of storytelling, building a ‘Storytelling Machine’, how to leverage AI, plus case studies and practical advice.
This episode is a must-listen for those interested in elevatin...2023-12-121h 02
JUST BrandingS04.EP16 - Any Insights Yet? w/ Chris KocekTune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek.
Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business.
Kocek delves into the essence of what constitutes a true insight, differentiating it from mere observations, data, and trends. He emphasizes the rarity and power of genuine insights, providing examples to illustrate his points.
Our discussion further explores effective strategies for uncovering insights, including helpful data...2023-12-0444 min
JUST BrandingS04.EP15 - BIG Brand Ideas (Secrets Revealed!)We're diving deep into the realm of BIG Brand Ideas – those game-changing, magnetic forces that breathe life into brands and propel them to greatness.
Join your hosts, the dynamic duo of branding, Matt Davies and Jacob Cass, as they unravel the mysteries behind these mighty ideas. It's a rollercoaster of insights, anecdotes, and aha moments!
Discover what it takes to craft a brand idea so compelling, it becomes a rallying cry that unites, excites, and drives your brand to new heights. But beware – these gems are not just lying around waiting to be found; they're hidd...2023-11-091h 01
JUST BrandingS04.EP14 - Balancing Facilitation & Strategy w/ Rachel DavisWhen collaboratively building a brand, how does a strategist balance both the facilitation of workshops and the task of creating the strategy 🤔.
What are the key challenges? How can they be overcome? This is the topic of this value-packed episode.
As a workshop ExperienceDesigner and facilitator known for her work with the Butter and Miro Communities and as a brand strategist working with global teams Rachel Davis is a bit of a unicorn.
In this episode, we tuck into the very real challenges of the strategist+facilitator with practical tips, tricks, and ideas sha...2023-10-2054 min
JUST BrandingS04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish SmythJoin us and Hamish Smyth as we unravel the crucial role of brand guidelines in achieving brand consistency, recognition, and trust.
We’ll explore the key elements of successful guidelines and gain insights from renowned brands, plus learn how to avoid common pitfalls and create brand guidelines that people actually use.
Plus, we introduce the ground-breaking "Standards" tool transforming brand guidelines for the better.
This episode is a must-listen for all seeking branding excellence!2023-09-2243 min
JUST BrandingS04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni RomaniukOur guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science.
In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets.
We also delve into the concept of differentiation and its importance in establishing a brand's competitive edge with Jenni offering insights into how distinctiveness and differentiation work together to drive brand growth.
Tune in to this enlightening...2023-08-261h 06
JUST BrandingS04.EP11 - How to Build Big Brands on Small Budgets with Ian BarnardJoin us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand.
Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands.
Tune in to learn how brand marketing can facilitate profitable scaling and discover the 2-4-5 framework for effective full-funnel advertising.
We also discuss digital marketing mistakes that damage...2023-08-0350 min
JUST BrandingS04.EP10 - Mastering Brand Building in a Regulated World with Terri GoldsteinMastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein!
🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades.
🏢 Step into the captivating realm of brand creation amidst regulations, where Terri unveils her groundbreaking methods and invaluable experiences in the medical field. Discover how she skillfully guides customers to 'way-find' and effortlessly navigate through her Shelf Si...2023-06-2850 min
JUST BrandingS04.EP09 - Creativity, Empathy & Culture with SNASKFrederick Ost and Erik Kockum of SNASK join us to discuss how to build culture, and along the way our conversation diverts into a myriad of topics including creativity, empathy, philosophy, and of course, branding.
We discuss how their agency SNASK approaches brand building, the key to creativity, how to create a culture of trust and creativity, as well as how leading with vulnerability and empathy can give you an edge in the industry.2023-06-0750 min
JUST BrandingS04.EP08 - Personal Branding & The Power of LinkedIn with Mike RobertsLinkedIn is one of the most powerful platforms for making business connections and growing your personal brand.
But are you leveraging its power to the full?
Join us in this episode as we are joined by LinkedIn expert, Mike Roberts, to dig deep into how to use LinkedIn to grow your personal brand for success.
Together we review how LinkedIn can help you build a powerful personal brand and what you need to do to ensure your LinkedIn profile is in tip-top condition for success.
We also get Mike's top tips...2023-05-2349 min
JUST BrandingS04.EP07 - Uncovering Insights & Measuring Brand with Dan WhiteDan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding.
In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples.
We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time.
Lastly, we touch on emerging trends in branding and how branding may evolve in the future.2023-05-121h 08
JUST BrandingS04.EP06 - How to Grow Brands with AI with Rob LennonGet ready to revolutionize your branding game with the help of AI!
In this episode of JUST Branding, we are joined by the renowned digital marketing expert and "AI whisperer," Rob Lennon, who has 45 publications under his belt and a wealth of knowledge and resources around AI, ChatGPT, and prompt craft.
Rob shares actionable insights on how you can leverage AI, particularly ChatGPT, to grow your business. Plus, we dive into the benefits of using AI, such as improved efficiency and personalization, and showcase real-life examples of successful AI integration in brand & marketing efforts.
2023-04-271h 10
JUST BrandingS04.EP05 - Rebelious Branding with Stix of Liquid DeathAre you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast!
Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands.
Stix and his team have made waves in the industry by breaking all the rules and creating a refreshing new approach to selling water.
We'll explore the brand's clear...2023-04-1246 min
JUST BrandingS04.EP04 - NFTs: The New Frontier for Brands with Kate PincottWarning. This episode might blow your mind.
In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy.
If none of that makes any sense to you then definitely listen to this episode to cut through the jargon and get an insight into the future of brand building in the digital world.
We tuck into how...2023-03-2448 min
JUST BrandingS04.EP03 - Workshop Design with Brittni BoweringDo you run strategic brand-building workshops with your clients or team? Or wish to?
Then this episode is for you! We go deep into workshops with expert workshop designer Brittni Bowering (ex AJ&Smart).
In a jam-packed episode, we discuss why workshops are so powerful, when and when not to use workshops, and tips on how to create and run a powerful workshop.
We also go into the pros and cons of physical and virtual workshops and also explore the future of workshopping.2023-03-0748 min
JUST BrandingS04.EP02 - How to Build CommunityIn this episode, Jacob Cass & Matt Davies delve into the subject of community building for both brands & creatives.
We jump straight into understanding your audience, where we cover defining your target audience, understanding their needs and behaviors, and researching to gain insights.
We then move on to defining your community's purpose, highlighting the importance of identifying core values and the overall mission, setting goals and objectives, and aligning with your audience's goals.
Building and growing your community is next on the agenda, where we discuss strategies for attracting members, engaging them, managing conflicts...2023-02-2739 min
JUST BrandingS04.EP01 - How to Become a Brand ConsultantIn this episode, we dive into the world of brand consulting, what it is, and how it differs from other roles in the branding industry.
We discuss the key qualities that make a successful brand consultant, including confidence, communication and listening skills, a growth mindset, and strong facilitation abilities.
Next, we will each share our own background and experiences in the branding industry, including how we got started and how we have developed our skills and knowledge.
We also share our unique perspectives on the process of working with clients and how we...2023-02-0747 min
JUST BrandingS03.EP21 - Best of Season 3 (2022)What a year! In this episode, we share some of our favorite insights from our esteemed guests.
Episodes featured (in order):
E19: Supercharging Innovation & Creativity with Hussain Almossawi
E9: Agile Swarming with Dennis Hahn
E20: Brands VS Blands with Ariadna Navarro
E11: Debunking Branding Bull with Austin Franke
E13: Million Dollar Consulting with Alan Weiss
E18: Brand Positioning with Ulli Appelbaum
E4: The Future of Brands with Anneli Hansson
E3: Global Brand Strategy with Jan-Benedict Steenkamp
E16: Archetypes & Stories w...2022-12-071h 20
JUST BrandingS03.EP20 - Blands VS Brands with Ariadna NavarroAs brand builders, we used to build brands that would last.
Campaigns would extend for years, and visual identity systems—once created—wouldn’t become obsolete for decades.
Today, the speed of change is so aggressive, brand builders must consider that what they build now could be irrelevant in a few months.
Brands face a choice. First, they can commit to brand positioning and stay true to their visual appearance and social stances regardless of where the wind blows.
Or, they can create a flexible, and ever—A/B testing brand that can...2022-10-3142 min
JUST BrandingS03.EP19 - Supercharging Innovation & Creativity with Hussain AlmossawiDiscover how to harness your fire, flex your courage and supercharge your ideas to create remarkable products, services & experiences, with the knowledge shared by the creative powerhouse, Hussain Almossawi.
Hussain has just released a book titled “The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset” which is full of insights, ideas, stories & practical exercises that will take your creative thinking to the next level.
We discuss the first principles of innovation, how to generate new ideas with practical methods, as well as the common traps to avoid when trying to achieve impactful innova...2022-10-0448 min
JUST BrandingS03.EP18 - Brand Positioning with Ulli AppelbaumHow can brands position themselves for success in today’s marketplace?
That is the question.
And we have the answer!
In this episode, we discuss proven brand positioning methodologies that actually work, complete with examples and practical steps you can use to develop your own brand positioning that are truly differentiating, distinctive, and highly relevant.
To guide us, we have Ulli Appelbaum, the author of the new book The Brand Positioning Workbook: A simple how-to guide to more compelling brand positioning, faster.
Ulli is an award-winning marketing and brand str...2022-09-2046 min
JUST BrandingS03.EP18 - Brand Positioning with Ulli AppelbaumHow can brands position themselves for success in today’s marketplace?
That is the question.
And we have the answer!
In this episode, we discuss proven brand positioning methodologies that actually work, complete with examples and practical steps you can use to develop your own brand positioning that are truly differentiating, distinctive and highly relevant.
To guide us, we have Ulli Appelbaum, the author of the new book The Brand Positioning Workbook: A simple how-to guide to more compelling brand positioning, faster.
Ulli is an award-winning marketing and brand str...2022-09-2046 min
JUST BrandingS03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David AakerDavid Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies.
Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding.
In this episode, we focus on two of his recent books…
The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age.
And the second is his latest book, The Future of Purpose-Driven Branding: Signature Programs that Impact & Insp...2022-09-0741 min
JUST BrandingS03.EP16 - Archetypes & Stories with Carol PearsonWhat stories are you living? What about your brand?
And how do you manage that meaning?
With Archetypes.
And who better to discuss the power of archetypes than Carol S. Pearson?
Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark.
This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally build brands.
Carol’s latest work focuses on explor...2022-08-2343 min
JUST BrandingS03.EP15 - Verbal Brand Identity with NihiloWe get super practical with Israeli duo, Margaret Jerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo.
We tuck into how they use words and ideas to build powerful brands and we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers.
We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity connects with visual identity.
We also do a deep dive...2022-08-0244 min
JUST BrandingS03.EP14 - The Brand Mindset with Ezequiel AbramzonEzequiel Abramzon is a brand strategist who spent 20+ years working as an executive at Disney as a marketer and strategist running digital across LATAM and later overseeing global creative from the UK.
He now lives in Spain where he works as a consultant helping entrepreneurs and entrepreneurial companies transform the way they see their business by unlocking their brand mindset.
And brand mindset is the focus of this episode.
We explore what a brand mindset is and why businesses need it.
We go deep into the 6 traits of a brand mindset...2022-07-1955 min
JUST BrandingS03.EP13 - Million Dollar Consulting with Alan WeissWho better to learn about consulting from than "the consultants consultant" Alan Weiss?
Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business.
In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy.
We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We go deep into value based billing and show how selling time is...2022-07-0538 min
JUST BrandingS03.EP12 - Friction in Branding with Soon YuFriction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value.
Soon Yu, author of ‘Friction: 'Adding Value By Making People Work for It' will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences.
Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He has worked with brands such as The North Fa...2022-06-2155 min
JUST BrandingS03.EP11 - Debunking Branding BS with Austin FrankeAustin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow.
Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields.
We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”.
In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical cli...2022-06-0759 min
JUST BrandingS03.EP10 - Corporate Branding from The Inside Out with Meg KypenaBig companies struggle with the principles of brand. In this episode we sit down with Freelance Internal Brand Strategist, the powerful Meg Kypena.
In this episode we dig deep into how corporations can use the power of branding to align their people and communicate better.
This is branding from the inside, out.2022-05-2451 min
JUST BrandingS03.EP09 - Agile Swarming with Dennis HahnThis episode is a real treat for anyone looking to level up on how to work on brand strategy collaboratively.
Matt Davies and Jacob Cass sit down with global agency leader Dennis Hahn of Liquid agency.
Together they quiz Dennis on his 'agile swarming' methodology covering what swarming is and what problems it solves for leadership, strategy, and creative teams.
Dennis outlines his principles for swarming and how to conduct a swarm. He also gives insights on what makes a great facilitator, the environment, and the tools he uses for success.
...2022-05-1053 min
JUST BrandingS03.EP08 - Scaling Brands with Richard CotterIf you are serious about brand building at scale, this is the episode for you.
Richard Cotter is a brand consultant at the top of his game. He left school at 17 and developed his career to the point where now he is parachuted to work with large organizations that have brands that are underperforming and help scale them.
He is best known for turning around outdoor performance and lifestyle brand Berghaus.
He is the author of the book The Zebra Reality: How to Create Unstoppable Organizational Momentum’ and achieve all your business goals....2022-04-2656 min
JUST BrandingS03.EP07 - Web3, NFTs & The Metaverse with Kostas K.What does Web3 mean for brands & creatives? What about NFTs and The Metaverse?
We break it all down for you in layman’s terms, with special guest Kostas K!
We go over the fundamentals of Web3 including its definition, why it matters, tokens, the blockchain, cryptocurrency, wallets, and trends in the space.
Plus a discussion around NFTs, what they are (and are not), and the opportunities brands and creatives can tap into such as AR & VR, DeFi, DAOs, Virtual Commerce, Digital Assets including Digital Real Estate, Virtual Worlds, the Metaverse, Mixed Reality Solutions, the...2022-04-121h 15
JUST BrandingS03.EP06 - Brand Hacks with Emmanuel ProbstOften we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand.
Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning.
In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building, and how to deal with “naysayers”.2022-03-2940 min
JUST BrandingS03.EP05 - Branding for Start Ups & FoundersAlex Naghavi is the ECD at Josephmark which is a global venture studio based out of Brisbane and Los Angeles.
In this episode, we learn how to design, validate, launch and sell a brand by deep diving into the process, exploring the benefits and nuances of working with a venture studio VS a traditional design shop.
We discuss MVPs, MVBs, failures and successes and how purpose, beauty and simplicity can help create better brands that make an impact.
We even explore the future of brands through the lens of Web 3.0, VR, 3D Printing...2022-03-1553 min
JUST BrandingS03.EP04 - The Future of Brands with Anneli HanssonAnneli Hansson is a brand strategist, coach & speaker based out of Stockholm, Sweden.
Many will know Anneli as the resident strategist over at TheFutur with Chris Do who we interviewed back on Episode 13.
Anneli just launched an incredible 6-figure course over at The Futur called Brand Strategy Fundamentals.
What people may not know, is that Anneli has a background in building sustainable brands (long before it was a trend) and has recently pivoted into helping creatives transform into strategic thinkers.
With this background, it’s no wonder we have invited Anneli he...2022-03-0153 min
JUST BrandingS03.EP03 - Global Brand Strategy with Jan-Benedict SteenkampAre you looking to take a brand to an international audience?
Global expansion needs careful consideration and so if this is you this episode will be packed with value!
We sit down with marketing expert, academic and author Jan-Benedict Steenkamp (or as we know him "JB"!) to discuss his book "Global Brand Strategy: World-Wise Marketing in the age of Branding"
In this insightful episode, JB walks us through the COMET framework and the components of which are helpful to consider for brands seeking to go international or for brands who are already international an...2022-02-1555 min
JUST BrandingS03.EP02 - Building Legendary Brands with Storytelling w/ Gair MaxwellThe strength of any brand – including yours - hinges on two key factors: Differentiation & Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it.
In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away.
Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands.
Gair Maxwell is a brand strategist, historian, speaker, a former radio and TV host and author of the...2022-02-0159 min
JUST BrandingS03.EP01 - Designing Company Culture with Josh LevineHow can you create an amazing company culture that ensures a brand strategy can be actualized?
That's at the core of this discussion with the amazing Josh Levine, author of Great Mondays.
We sit down with Josh to examine how branding should be done from within by intentionally designing a company culture.
Together we discuss the six components of company culture - Purpose, Values, Behaviors, Recognition, Rituals and Cues.
If you are a brand builder looking to operationalize, align and motivate a whole company around brand thinking, this one is for...2022-01-1943 min
JUST BrandingS02.EP22 - Best of Season 2 (2021)Listen in as we reveal our favourite outtakes from Season 2 of the JUST Branding Podcast in 2021, including branding insights from creative minds such as Sagi Haviv, Joseph Pine II, Denise Lee Yohn, Natalie Nixon, Bill Gardner, Emily Cohen, Armin Vit, Julian Cole and more.2021-11-151h 09
JUST BrandingS02.EP21 - Building Brands for a Sustainable Tomorrow with Katie KlencheskiKatie is the Founder and Creative Director of Brooklyn-based SMAKK, a branding and growth studio whose mission is to help values-led clients build world changing brands.
For much of her career she has worked with everyone from industry giants like American Express and Shiseido to a variety of nimble disruptive beauty, fashion, wellness, and lifestyle brands, including The Honey Pot Company, Harry’s Razors, and more.
Katie applies her expertise across content creation, ecommerce, social media, marketing, and digital experiences toward changing consumer behavior, leading to purchasing decisions that are better for people and the pl...2021-11-0149 min
JUST BrandingS02.EP20 - Powerful Personal Branding with Rob LevinsonWhat makes a powerful personal brand and how can you build one that endures? We outline all the steps you need to follow to craft an authentic brand narrative that will help you get noticed, remembered and results.
Rob Levinson is a seasoned brand strategist who’s worked for global consumer brands such as DeBeers, Rolls-Royce, BMW and more. Now he’s the principal of Leverage Advisors which helps grow middle-market B2B businesses, as well as a Personal Brand Coach which helps people to develop brand stories that get them noticed & remembered. He’s also a lectur...2021-10-181h 08
JUST BrandingS02.EP19 - Creative Briefs & Strategy Fundamentals with Julian ColeLearn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company.
Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney.
Previously, he’s held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100.
Julian is also a strategy coach and in 2017 he founded the Planning Dirty Academy which he...2021-10-0449 min
JUST BrandingS02.EP18 - Branding From The Inside with Kyle MillarWhat's it like working on corporate brands from the inside?
In this episode we take a peak behind the curtain to see how big brands are managed by their in-house teams. We sit down with the fantastic Kyle Millar, VP of Marketing at SodaStream Canada.
Kyle outlines how he views brand strategy, the principles he uses to build brand, create memorable customer experiences and to inspire his teams to success. He also digs into what it’s like to work “in-house” - both the highs and the lows.
If you are th...2021-09-2051 min
JUST BrandingS02.EP17 - No-BS Strategies To Evolve Your Creative Business with Emily CohenIn this episode, we go deep into the world of business strategy with Emily Cohen.
Emily is a self-described “brutally honest” consultant to creative professionals and in fact, she even named her book that!
Her business book, Brutally Honest: No-Bullshit Strategies to Evolve Your Creative Business, is chock full of advice, insights, business best practices, actionable strategies, case studies and much more, but unlike many other books for our industry, Brutally Honest is designed for visual learners (like us!) and includes colorful info-graphics, checklists, as well as short & impactful sound bites to apply!
So i...2021-09-061h 03
JUST BrandingS02.EP16 - Simplicity in Branding with Scott BuschkuhlToday we have Scott Buschkuhl who is the Creative Director at Siegel & Gale, a brand strategy, design, and experience firm with its global headquarters located in NYC.
Here, Scott develops teams and works hands-on with his clients who have included folks like New York Times, Victoria’s Secret, Wired, and dozens more. He’s got a ton of awards on his belt, he’s a sought-after lecturer, an esteemed judge for competition juries, and also a professor at the School of Visual Arts in NYC.
He’s previously worked at Pentagram and also ran his own agenc...2021-08-2332 min
JUST BrandingS02.EP15 - Staying Relevant as a Brand with Allen AdamsonRelevance. That's the key to ensuring a brand thrives. We sit down with expert and author of "Shift Ahead", Allen Adamson, to understand how to stay relevant in today's fast moving world.
How organizations stay relevant is Allen’s area of specilality. Together we tuck into the principles of relevance, and Allen gives valuable first-hand examples of how to apply these principles in action. We look at how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands.
As well as “Shift Ahead” Allen is an au...2021-08-0451 min
JUST BrandingS02.EP14 - The Customer Experience Economy with Joseph Pine IIAs a customer, you’re not buying the item. You’re buying the experience. Today, we have Joseph Pine, co-author of The Experience Economy, on the show to discuss the importance of delighting your customer, along with some powerful examples that will help you “Design the TIME the customer spends with YOU”. If you work with people, then this episode is for you.2021-07-1447 min
JUST BrandingS02.EP13 - Copyright & Trademark Law with Joey VitaleTrademark law is tricky. And unsexy. But not anymore.
Come join trademark lawyer, Joey Vitale, who will teach you the ins and outs of trademark law so you can practice safe branding.
Joey is a “lawyer with a soul” who works with small businesses, helping them stay safe when it comes to entity formation, trademark registrations, contract drafting and other fundamental legal needs.
In this episode, we break down the legal jargon in a way that actually makes sense, so you can stay safe and keep pumping out great work, without being worried of t...2021-06-281h 06
JUST BrandingS02.EP12 - Problem Solving with Sagi HavivSagi Haviv is a logo design legend. However, in this episode we go deeper and uncover what it takes to solve big brand & business problems. We discuss CGH’s branding process using case studies from Discovery+, Harvard University Press and Chase Bank, as well as Sagi’s biggest life lessons, how to “pressure test” a trademark & visual identity system, presentation techniques that win, when & how to break the rules, and ultimately how to “problem solve”. Hint… you first must define the business’ problems & success criteria. Tune in for a monster value-packed episode.2021-06-1458 min
JUST BrandingS02.EP11 - Brand Discovery & Innovation with Jose CabellerJose Caballer is a designer, strategist & creative entrepreneur. He currently teaches organizations how to create a culture for rapid innovation - focused on alignment, experimentation & feedback. Jose previously worked at RazorFish during the dot com era, and ran a digital agency for 11 years, working with clients such as Jamie Oliver, Disney and Nike. Today he combines his 20 years of design and business experience to train thousands of professionals on webinars and in workshops worldwide.
What some people may not know, is that Jose co-founded The Skool with Chris Do, which is now called TheFutur and this is...2021-05-311h 20
JUST BrandingS02.EP10 - Rebranding Strategy with Armin VitWhen should a brand, rebrand? What makes a good rebrand? How can you use strategy to ensure your brand’s rebrand is a success?
Armin Vit answers these questions and more in this episode focused on Rebranding Strategy. Armin also reveals his design process, critiquing methodology, how he built a successful branding conference and shares some classic rebranding failures.
Want to learn more about rebranding? Then this episode is for you.2021-05-1747 min
JUST BrandingS02.EP09 - Building A Million Dollar Strategic Agency with Mash BonigalaMash Bonigala is a brand strategist & owner of Spellbrand, a brand strategy & design agency. Mash reveals his rollercoaster entrepreneurial journey of growing his first agency, going bankrupt, how he overcame these adversities and then how he built up his now, million-dollar agency, Spellbrand.
Mash shares all the techniques he has used to sell design & strategy over the years, with some compelling & unconventional methods that will be sure to blow your mind. You’ll be spellbound in this magical episode.2021-05-031h 07
JUST BrandingS02.EP08 - Logos VS Brands with Bill GardnerBill Gardner joins Jacob Cass and Matt Davies to discuss the differences between logos and brands, Jennifer Aawker’s brand personality framework, the discovery process with clients, objectivity VS subjectivity, establishing design briefs, how to sell the value of branding, logo design trends and magic. Yes, magic!
Bill Gardner is the owner and president of Gardner Design, where he and his team have produced effective and award winning results for such industry leaders as NFL, Pepsi, Pizza Hut, Kroger, Hallmark, SeaWorld, and others. He understands the nuances of brand practicalities better than anyone in the business and le...2021-04-191h 00
JUST BrandingS02.EP07 - Primal Human Desires with Nathan HendricksNathan Hendricks believes there is no excuse for a lousy brand. As chief creative officer at LPK, he challenges the organization’s creative teams to uphold the vision that every brand should make a powerful and positive difference for the people it serves. A candid cultural commentator, he’s never afraid to tell it like it is. In this episode, we explore primal human desires and how we can use that to create stronger brands.
Nathan holds a bachelor’s degree in industrial design from The Ohio State University, where he majored in visual communications and cultivated an aff...2021-04-0557 min
JUST BrandingS02.EP06 - Brand Building Mistakes with Jacquelin LiebermanLearn what NOT to do when it comes to developing your brand. Listen in as we discuss with brand strategist, Jacquelin Lieberman, the most common mistakes brands make as they grow & market their brand. This is a juicy episode, where we discuss the brand purpose, core values, uncovering brand truths, brand management, creating value and so much more. If you want to learn how to create an enduring brand that matters, this episode is for you!
Jacquelin Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy ov...2021-03-2241 min
JUST BrandingS02.EP05 - Cracking Complexity with David BenjaminDavid Benjamin is the author of CRACKING COMPLEXITY: The Breakthrough Formula for Solving Just About Anything Fast (Nicholas Brealey; 2019). He is the co-founder of Syntegrity and the Chief Architect behind its implementation of the Complexity Formula as laid out in Cracking Complexity.
David regularly guides leaders and their teams through their application of the formula, helping them get to decisions and action in days, no matter the industry, type of challenge, or nature of the organization. In this capacity, David has become a trusted advisor to Fortune 500 companies and government leaders on how to organize for complexity...2021-03-0842 min
JUST BrandingS02.EP04 - How to Use Curiosity, Improvisation & Intuition to Create More Value with Natalie NixonNatalie Nixon is the author of The Creativity Leap and in this episode, she shares her techniques to helping brands through the power of creativity.
We tuck into some big ideas like how creativity leads to innovation, why a business needs more creative ideas, anthropology, design thinking and how being curious and how asking more of the "why", "what if" and "how" questions create more value for organisations.
Take the leap with us and Natalie Nixon in this value-packed episode.2021-02-2243 min
JUST BrandingS02.EP03 - Creative Bravery with Lisa HastingsLisa Hasting is an independent Creative Director, a brand strategist and an unorthodox solver of problems. She's experienced working all over the world including the far east. In this episode, we dig into coming up with ideas and being brave.
Lisa shares her techniques and ideas in this space and shows how asking the right questions and digging into problems in a deeper way can lead to the solutions that add real value. Along the way she gives live examples from some of her work and inspires us with fresh ways of thinking. If you want ideas...2021-02-0846 min
JUST BrandingS02.EP02 - Brand & Culture Fusion with Denise Lee YohnDenise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.
She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. In this episode, you will learn exactly that - how to integrate brand & culture into your company for massive success!2021-01-2550 min
JUST BrandingS02.EP01 - The 7 Key Business Strategies Businesses Need with Kevin DuncanKevin Duncan is a business consultant and best selling author - known for his snappy no-nonsense wisdom packed books on business strategy. In this episode we dig into Kevin's approach and his overview of 7 strategies businesses need to create to be successful from his book "The Smart Strategy Book". The seven strategies we touch on are: Commercial, Brand, Customer, Sales, People, Innovation and Communication.
We especially dig into brand strategy, discover how this fits into the other six strategies and Kevin shares some of the techniques and concepts he uses to create effective strategies with his clients...2021-01-111h 08
JUST BrandingBest of Season 1 - 2020Listen in as we reveal our favourite outtakes from Season 1 of the JUST Branding Podcast in 2020, including branding insights from creative minds such as Marty Neumeier, Chris Do, Michael Johnson, Melinda Livsey, Michael Janda, Tom Ross, Rob Meyerson, Stephen Houraghan, Stef Hamnerlink, Tobias Dahlberg, Valerie Jacobs, Motto and more. Don't miss this one!2021-01-041h 39
JUST BrandingS01.EP23 - Building Stronger Brands with Peter WilkenDolphins, Donuts and Condoms. What do these three things have in common? Nothing. However, we do touch on these topics through the lens of brand strategy.
Our guest today is Peter Wilken, who is a brand strategy consultant, author and professional speaker. He’s the founder of Dolphin Brand Strategy, as well as the former Head of BBDO Asia Pacific. He has run agencies for Leo Burnett and Ogilvy too, working for numerous Fortune 100 companies during this time.
His book ‘Dim Sum Strategy’ is packed with bite-sized tools you need to build stronger brands, which is wha...2020-12-291h 03
JUST BrandingS01.EP22 - Building FMCG Brands with Folkert van der HeideWhat's it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space.
Coming from a humble background where he grew up learning from his families farming and other small businesses, Folkert went on to work for various businesses before finding himself working in FMCG (fast moving consumer goods). He did this initially for corporations in-house before then eventually going freelance. This work then led eventually to him establishing his own drinks...2020-12-2141 min
JUST BrandingS01.EP21 - Making a Difference with Michael JohnsonMichael Johnson is the founder and creative director of Johnson Banks, an incredible design consultancy based in London, responsible for the rebranding of companies such as Virgin Atlantic, Think London, Christian Aid and many more.
His company is known for how they define, then design, brands that make a difference and that’s what we discuss in this episode, as well as Michael's incredible book “Branding in 5.5 Steps” which is focused on the branding process, from the lens of both strategy and design.
Plus, we’ll explore his latest book release, “Now Try Something Weirder”, which shows...2020-12-1440 min
JUST BrandingS01.EP20 - The Future of Branding with Valerie JacobsLook into Valerie Jacobs’s crystal ball and see what lies ahead for the future of branding. You’ll go back to the future, by following Valerie’s journey to becoming a master trend forecaster and how she uses these techniques to innovate & grow brands for Fortune 500 brands.
You will learn how to gather consumer & market insights, and more importantly how to use these insights for “future-fluency”, a skill that will provide you with “future-forward design intelligence” that you can use to stay relevant in today’s accelerated world. Buckle up, it’s time to fly, chicken.2020-12-071h 00
JUST BrandingS01.EP19 - How to Grow Real Brands with Dava GuthmillerDava Guthmiller, who spearheaded Uber’s branding, is founder and CCO at Noise 13, a branding & design agency in San Francisco. In this episode, you will discover what it takes to be a “real brand” - one that is bold, honest and centred around emotional connections.
You will learn how Dava used this philosophy to rapidly scale her agency, including a deep dive into her process of working with Uber and various other lifestyle brands. Dava shares her past failures, with key insights on why execution is just as important as strategy, plus strategies on how to measure branding...2020-11-2349 min
JUST BrandingS01.EP18 - Growth, Mentorship & Strategy with Philip VanDusenJoin Philip VanDusen as we discuss personal growth, mentorship and how to use the power of strategy, design and marketing to build bullet-proof brands & businesses.
PHILIP VANDUSEN
Philip VanDusen is the founder of Verhaal Brand Design, a YouTube Star and has over 20 years experience in branding & design including roles like ECD at Landor, Head of Design for Global Snacks at PepsiCo, P&G Old Navy.2020-11-091h 04
JUST BrandingS01.EP17 - Personal Branding with Tom Ross & Michael JandaGrow your personal brand with confidence. Tune in with Michael Janda & Tom Ross as we explore what it takes to maximise your personal brand’s success! These “Biz Buddies” run multi 7-figure businesses and in this episode, you’ll hear the lessons they’ve picked up along the way.
MICHAEL JANDA
Michael Janda is an agency veteran, business coach, and best-selling author of Burn Your Portfolio. He helps creative freelancers and agencies run their businesses with confidence and make more money.
TOM ROSS
Tom Ross is the CEO of DesignCuts and a marketin...2020-10-261h 06
JUST BrandingS01.E16 - Nike & Brand DNA with Matt WatsonWhat does working at Nike for 10 years teach you about brand? Find out in this episode with Matt Watson, founder of Watson Creative & Brand Labs, as he reveals all, including his affinity for the Nike logo. Watson will make you think about your brand and market differently after you hear how his firm handles the branding process. We discuss brand audits, consumer research including both creative & analytical sides, the power of brand DNA, plus some key insights on how to take a position and own it. Don’t miss this episode with Matt Watson, Jacob Cass & Matt Davies! Show no...2020-10-1243 min
JUST BrandingS01.E15 - Brand Mastery with Tobias DahlbergGet to know the super sleek brand educator that is Tobias Dahlberg all the way from Helsinki, Finland. In this episode, we discuss the value of brand strategy for businesses and how it can be applied to multiple business units and not just marketing, plus exactly how to approach this and embed it in businesses. Tobias discusses brand theories such as “becoming the only choice”, “radical differentiation” and how he gets people on board when making “brand choices”. He also explains his background and the super work he is doing at The Future Academy. This episode is not to be missed! S...2020-09-2848 min
JUST BrandingS01.E14 - Psychology-Driven Brand Strategy with Kaye PutnamIn this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands.
We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur.
ABOUT OUR GUEST: Kaye Put...2020-09-1443 min
JUST BrandingS01.B1 - Design Education, Change & The Business of DesignIn this bonus episode, we have Douglas Davis join us, Jacob Cass & Matt Davies, to discuss the current state of design education and what it takes to remain relevant as we evolve as creatives in these disruptive and turbulent times. We explore his book, Creative Strategy & The Business of Design as well as the future of design. There has never been a more timely episode.
Douglas Davis is a strategist, author and professor at the New York City College of Technology, a part of the The City University of New York. He holds the chair for the...2020-09-081h 12
JUST BrandingS01.E13 - Chris Do’s Biggest Mistakes, Failures & RegretsChris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode, Chris reveals his biggest mistakes, failures & regrets, plus how you too can overcome these adversities. We then dive into how to get paid more as a creative, how to move into brand strategy & sell it, Chris’s strategic branding process, the powers & pitfalls of the labels we put on ourselves and the quest for succe...2020-08-3155 min
JUST BrandingS01.EP12 - Behavioural Marketing & The Strategic Branding ProcessRudy Fernandez, joins Jacob Cass & Matt Davies to walk through the strategic branding process of his creative marketing agency, Creative Outhouse, giving case studies & insights on how to better work with clients through problem solving, plus how you can use strategic thinking to help brands properly connect with their customers, through research and testing. Rudy also reveals his proudest projects in the realm of Behavioral Change, proving that “information is not motivation” when it comes to making users change their behaviour, and how you can can actually make others change their behaviour.2020-08-1745 min
JUST BrandingS01.EP11 - Working With LeadersSunny Bonnell and Ashleigh Hansberger of Motto, a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” - the leaders, rebels & entrepreneurs who do things differently. You’ll find out how to build more purposeful brands by better connecting with your clients, plus exactly how you can use your “vices” as superpowers, backed up by personal stories of failure and courage.2020-08-0351 min
JUST BrandingS01.E10 - Marty Neumeier on Mastering Brand StrategyJoin Marty Neumeier, Andy Starr, Jacob Cass & Matt Davies as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers, plus how we can use Metaskills and agile strategy to create better brands. This is an episode not to be missed!2020-07-201h 00
JUST BrandingS01.E09 - Strategic Audio Branding🔊 Ever heard of sonic branding? Audio branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience. We go deep in this session, exploring the ins and outs of successful audio branding, using popular examples, as well as the process Drop Music Branding used to audio brand this very podcast. Tune in with Jacob Cass, Matt Davies & Gabriel Ignacio Agüero to discover why “good audio branding is invisible” and how you can stand out with audio branding. 2020-07-0741 min
JUST BrandingS01.E08 - Brand Strategy Workshops with Melinda LivseyMelinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, how to conduct a brand strategy workshop step-by-step, including the deliverables, plus, what life is like without design. Tune in with Jacob Cass, Matt Davies & Melinda Livsey, if you want to go from being an “order taker” to brand expert.2020-06-2242 min
JUST BrandingS01.E07 - Brand Personality, Personas & Archetypes with Stephen HouraghanStephen Houraghan joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.2020-06-0841 min
JUST BrandingS01.E06 - Brand Positioning & Naming with Rob MeyersonPositioning and naming expert, Rob Meyerson, joins Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.2020-05-2554 min
JUST BrandingS01.E05 - Brand Purpose with Stef HamerlinckStef Hamerlinck, a strategy consultant, joins Jacob Cass & Matt Davies to discuss brand purpose, brand authenticity and some unique perspectives on the benefits and misuses of growing a brand from the inside out, touching on purpose, missions, visions and core values.2020-05-1137 min
JUST BrandingS01.E04 - How to Sell Brand StrategyJacob Cass & Matt Davies discuss how to sell strategy, giving different perspectives on how to approach sales & the brand building process. We dive into pricing methodologies, relationship building, metaphors and value ladders.2020-04-2744 minJUST BrandingS01.E03 - Brand Strategy ToolsJacob Cass & Matt Davies discuss the best tools for brand strategy, including top courses, books & methodologies. We also dive into positioning brand archetypes, brand experience & brand personality and how these tools can help build better brands.
2020-04-1341 minJUST BrandingS01.E02 - Benefits of Brand StrategyJacob Cass & Matt Davies discuss the benefits of brand strategy for both designers and businesses using examples from their careers, including San Francisco and smaller local businesses.
2020-04-1328 minJUST BrandingS01.E01 - Design to Brand StrategyJacob Cass & Matt Davies discuss brand strategy, defining what it is and how to bridge the gap between design & brand strategy, as well as revealing their back stories and what to expect in the first season of the JUST Branding Podcast.2020-04-1326 minJUST BrandingJUST Branding Podcast TrailerJUST Tune in with Jacob Cass & Matt Davies as we discuss branding with incredible thought leaders such as Marty Neumeier, Chris Do, Michael Johnson and more. We discuss brand positioning, brand personality, experience design, design thinking, business strategy, innovation, creativity and much more.2020-04-1101 min