Shows
Sub Club by RevenueCatThe 2025 State of Subscription Apps ReportOn the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native.Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/reportTop Takeaways:📊 AI apps: Higher revenue per user, but differentiation is keyAI-powered apps don’t convert users at a higher rate, but they earn more per subscriber. People are willing to pay for AI-enhanced features, but success depends on offering...2025-03-1749 min
Sub Club by RevenueCatHow to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyerThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel.Top Takeaways:📡 Signal recovery is improving ad efficiencyiOS signal loss made UA harder, but advanced self-attributing networks (SRNs) on TikTok, Meta, and Snapchat are restoring key data points. Apple Search Ads now supports view-through attribution, helping capture conversions that...2025-03-1317 min
Sub Club by RevenueCatHow to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, PaddleThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good.Top Takeaways:💳Web subscriptions aren’t just a cost-saving play - they’re a growth opportunityMany apps start exploring web payments to avoid platform fees, but the real advantage is flexibility. The web allows for custom billing models, deeper pricing experiments, and new user acqu...2025-03-1220 min
Sub Club by RevenueCatHow to Unlock Revenue Growth on Google Play — Tammy Taw, GoogleThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue. 📈Expand beyond subscriptions to capture new buyersMany users in emerging markets prefer one-time purchases over subscriptions, especially in categories like social, dating, and entertainment. Introducing consumable IAPs (e.g., class packs in fitness apps or AI-generated content credits) can increase buyer volume without cannibalizing existing...2025-03-1116 min
Sub Club by RevenueCatHow to Succeed on iOS vs. Android — Matt Rouif, PhotoroomThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees.📱 Android expands global reach, but iOS drives early tractioniOS dominates in U.S. and premium markets, making it the best platform for an initial launch. Android, however, is essential for expanding globally, especially in emerg...2025-03-1015 min
Sub Club by RevenueCatHow to Use Segmentation to Maximize LTV — Greg Stewart, LadderThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap.Top Takeaways🏋️♂️Segment early to acquire the right usersLong-term retention starts before users even download your app. Ladder segments potential users through quiz-based onboarding, tailoring messaging and acquisition strategies to fitness personas. Speaking to the right audience from the start leads t...2025-03-0917 min
Sub Club by RevenueCatHow to Re-Engage Churned Users — Caroline Walthall, QuizletThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention.Top Takeaways:📦Deliver personalized value through lifecycle marketingReconnect with churned users by personalizing content and recommendations based on their past interactions. Use dynamic segmentation to tailor messages that highlight relevant new features or content. Making users feel understood increases the likelihood of re-engagement....2025-03-0817 min
Sub Club by RevenueCatHow to Increase Monetization with Targeted Upsells — Brandon Gador, onX MapsThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth.Top Takeaways:🔎Educate users about paid featuresDon’t assume users know they’re on the free tier or understand the value behind premium features. Clearly communicate the benefits of upgrading through in-app education and feature highlights. Show users wha...2025-03-0716 min
Sub Club by RevenueCatHow to Secure the First Renewal — Jason van der Merwe, StravaThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: driving first-year renewals, how Strava connects users with retention-boosting features, and why creating value and keeping users engaged is the foundation for subscription success.Top Takeaways:💡Focus on product usage, not just paid featuresTo secure the first renewal, drive overall product engagement, not just paid feature usage. Users don’t think about features in isolation - they renew because they find the product valuable as a whole...2025-03-0719 min
Sub Club by RevenueCatHow to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, DuolingoThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: Keeping users engaged through habit-forming experiences, Duolingo’s approach to reactivating churned users, and why building daily habits is the foundation for long-term retention success.Top Takeaways:🏎️ Act fast - most users don’t come back after a weekThe best time to re-engage a churned user is within the first three to four days. Duolingo found that users who stay away for longer become significantly harder to b...2025-03-0615 min
Sub Club by RevenueCatHow to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, SweatcoinOn the podcast, I talk with Anton about building sustainable viral growth loops at scale, how to effectively gamify user incentives, and why emotional connections drive more value than economic ones.Top Takeaways: 🚀 Building sustainable virality through strategic growth loopsSweatcoin’s explosive growth didn’t happen by chance. Anton detailed how they engineered a viral engine through a combination of influencer-driven groundswell, controlled user-to-user invites, and strategic use of organic boosts. By balancing short viral spikes with long-term retention strategies, Sweatcoin has maintained stability and continued scaling without relying on traditio...2025-03-0551 min
Sub Club by RevenueCatHow to Maximize Revenue with Regional Pricing — Dmitry Gurski, FloThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why the Big Mac Index falls short for app pricing, how Flo Health’s regional pricing strategy drives profitable user acquisition in emerging markets, and the importance of aligning pricing with long-term user retention for sustainable growth.Top Takeaways:💭 Know your audience - not just the economyDon’t rely on basic indexes like the Big Mac Index. Instead, understand your audience in each region. For example, iOS users in...2025-03-0415 min
Sub Club by RevenueCatHow to Optimize Trial-to-Paid Conversions — Rachel Chukura, The Weather CompanyThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: balancing freemium and premium experiences, how The Weather Company uses AI to predict subscriber behavior, and why focusing on user value rather than monetization is the key to subscription success.Top Takeaways🎯Target high-value users with personalized experiencesIdentify your most valuable cohorts through deep segmentation and user research. Tailor paywalls and premium features to resonate with each segment’s needs, maximizing conversion rates without alienating casual users.🌍...2025-03-0318 min
Scaling DevToolsJacob Eiting - CEO of RevenueCat: Extreme dogfoodingJacob Eiting, CEO of RevenueCat, joins us to discuss mobile developers and how they're different, RevenueCat's recent acquisition of Dipsea - and how it helps them dogfood.We also go hard on content - something RevenueCat is great at.We also talk about charisma in founders (but don't worry neither of us said rizz)This was especially fun because I actually used RevenueCat way before I started this show. We discuss:How RevenueCat simplifies in-app subscriptions and why mobile monetization is more complex than it appears.Making developers feel like h...2025-02-0752 min
Sub Club by RevenueCatLevel Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, DeezerOn the podcast I talk with Sherina about why performance marketing eventually hits a ceiling, how to think about measure brand marketing, and why sometimes ignoring A/B test results leads to better outcomes.Top Takeaways:📈Freemium can’t feel cheapDeezer once took a hardline approach to converting free users – limiting features to push them toward paid plans. The result? Users didn’t upgrade; they just left. The best freemium models strike a balance: give users real value, build habit and trust, then make the premium experience feel like a natural next step.💡Bun...2025-02-0547 min
Sub Club by RevenueCatMaking Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, PerceptycsOn the podcast we talk with Nathan about the strategic opportunity of web2app, how and when to use web2app, and why one app found success using webinars in their web2app funnel.Top Takeaways:🔑 Web-to-app opens up opportunities for small appsSmaller apps can use web-to-app strategies to improve cash flow, gain better attribution data, and test acquisition campaigns with smaller budgets. It’s an effective way to experiment with paid growth without relying solely on app store mechanics.🎯 Gain full control over the user journeyWeb-to-app lets developers craft highly p...2025-01-081h 11
Sub Club by RevenueCatUsing Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental GrowthOn the podcast we talk with Phil about how to effectively use benchmarks to aid decision making, the limitations of benchmarks, and why even the best companies aren’t top quartile in every single metric.Top Takeaways:📏 Benchmarks are a starting point, not a roadmapTreat benchmarks as directional indicators to uncover growth opportunities and prioritize actions, but don’t chase them blindly. They work best as tools for identifying areas to explore rather than metrics to perfect.🏆 Focus on strengths over chasing perfectionIt’s unrealistic to aim for excellence i...2024-12-2357 min
Sub Club by RevenueCatWhy Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App ShopOn the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.Top Takeaways:🎯 Finding the right market fit – Not all apps have billion-dollar potential, and chasing massive markets often means competing with big players. Instead, focus on markets where your app has room to stand out. By positioning yourself in a "Goldilocks zone"—big enough to scale but niche enough to avoid overcrowding—you’ll lay the groundwork for sustainable growth.📈 Portfolios over all-in strategies – Instead of putting all your effort into scaling one app, buildin...2024-12-111h 13
Sub Club by RevenueCatHow V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 SportsOn the podcast: the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones.Key Takeaways:💡 Simplification drives growth - Alex shares how transitioning from a freemium to a free trial model simplified V1 Sports' monetization strategy, aligning better with their users and discovering new revenue opportunities.🤔 Rethink assumptions to uncover opportunities - Alex emphasizes the importance of questioning outdated business assumptions, using user feedback and internal discussions to refine strategies and reignite growth.📊 User segmentation unveils hidden value - By identi...2024-11-271h 00
Sub Club by RevenueCatHow to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App FoundersOn the podcast: what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers.Key Takeaways:🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page” prioritizes engaging content over follower count, so apps can go viral without a big audience.📈 E-commerce strategies that work for apps on TikTok - E-commerce brands have mastered quick, punchy content on TikTok, and app marketers can adopt similar tactics. Short tutorials, “top 5” lists, and problem-solution demos grab attention fast and bui...2024-11-1356 min
Sub Club by RevenueCatBuilding Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.comOn the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue.Key Takeaways: 🛠️ A unified roadmap eliminates silos - Operating with one shared roadmap ensures alignment across product, marketing, and engineering, promoting collaboration and agility.💡 Monetization might require more than just subscriptions - Post-IDFA, blending subscriptions with ads and one-time purchases maximizes revenue and reaches non-subscribers.📺 TV and radio ads still build trust - Older audiences trust TV more than digital ads. A diversified media mix and real-time tracking can make these...2024-10-3053 min
Sub Club by RevenueCatHow to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support — Eli Winderbaum, CaptionsOn the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience.Key Takeaways:💡 Personalized customer support is a competitive advantage - Eli emphasizes that providing fast, personal responses to customers sets brands apart from competitors. Even in a world of increasing automation, building a concierge-like experience can boost customer loyalty.🤖 AI and human support can work in harmony - Eli explains how Captions blends AI-driven automation with human agents, allowing the support team to focus...2024-10-1648 min
Sub Club by RevenueCatThe Subscription App Industry Rebound — Eric Crowley, GP BullhoundOn the podcast: the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retention in consumer, and why you should pinpoint where your app sits on Maslow’s Hierarchy of Needs.Key Takeaways:📈 The subscription app industry is rebounding in 2024 - After setbacks in 2022 and 2023, surviving companies are now leaner, more focused, and showing strong profitability and retention. This resurgence is reflected in both private transactions and public valuations, signaling positive momentum.💡 Net Revenue Retention (NRR) is achievable in consumer apps - Top-performing apps boost NRR by stabilizing churn an...2024-10-021h 00
Sub Club by RevenueCatThe Advantages of Working On an App You Care About — Christian Selig, ApolloOn the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring. Key Takeaways:🚀 You don’t need complex processes to build a successful productBuilding something meaningful doesn’t always require elaborate processes or formal business structures. With passion, a clear vision, and consistent execution, developers can create successful products without overcomplicating the journey.🔄 A strong feedback loop with your community can drive product evolutionEngaging with an active...2024-09-181h 02
Sub Club by RevenueCatMarketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads OptimizationOn the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.Key Takeaways:📊 Optimizing brand keyword bids can protect traffic and reduce costsRunning ads on brand keywords helps protect your traffic from competitors. By experimenting with lower bids, you can often maintain visibility while reducing costs, ensuring that you capture valuable traffic efficiently.💸 Long-term ROAS is key for subscription app growthSubscription apps should focus on the lifetime...2024-09-041h 00
Sub Club by RevenueCatUnderstanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App ConsultantOn the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway.Key Takeaways:💰 There’s much more to web2app than avoiding app store fees - In fact, looking at app store fees alone disregards the benefits of going via the app store, such as a substantially better conversion rate. Even if web acquisition is cheaper, those users are not worth the same to your business.🔍 Bett...2024-08-211h 06
Sub Club by RevenueCatMarketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, BabbelOn the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space. Key Takeaways:📢 Look beyond digital channels for app growth. Consider offline advertising channels such as radio, linear TV, and podcasts to reach untapped demographics. These channels can help you target non-digital audiences, particularly older, higher-income users who can be more lucrative for subscription-based apps.🔄 Use diverse methods to measure offline marketing. Utilize a variety of attribution methods, including how-did-you-hear-about-us surveys, incrementality tests, and media mix modeling (MMM) to asse...2024-08-0726 min
Sub Club by RevenueCatBuilding an Effective Data Product Strategy — Taylor Wells, News CorpOn the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is probably a hand-written weekly email.Key Takeaways:📝Balance data collection with business goals. Collecting all possible data can drown teams in noise and lead to compliance risks. Focus on collecting semantically important data that aligns with business goals and use cases to avoid unnecessary complexity and costs.💡Prevent exponential cost increases by structuring data early. Establishing a well-structured data collection and management process early on prevents costly modifications and adjust...2024-07-241h 04
Sub Club by RevenueCatGrowing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, MojoOn the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.Key Takeaways:💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without strong retention, it's time to pivot. Build features users love to evolve from a gimmick to a sustainable business.🧱Make your paywall more prominent. Show your paywall during onboarding. Then, iterate on messaging, design, and pricing, focusing on one element at a time.2024-07-1048 min
Sub Club by RevenueCatFrom Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKitOn the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good.Key Takeaways:💡If your first side project doesn’t take off, try again — Reviving a lackluster launch can be tempting, but it might indicate a lack of demand. Instead, start fresh with a new idea and watch for early signs of product-market fit.💰Invest more in your product once you have “pull” and a channel — Achi...2024-06-2651 min
Sub Club by RevenueCatWWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCatOn the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Store Connect to the deprecation of some of Apple’s oldest in-app payments code.Key Takeaways:🏪 StoreKit 1 is deprecated — After 15 years, the old and creaking first version of StoreKit is being deprecated by Apple. It’ll likely stick around as so many legacy apps still use it, but StoreKi...2024-06-1757 min
Sub Club by RevenueCatWhy Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, WelltoryOn the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.Key Takeaways:🏆 To win over a mass market, you need to discover your app’s trigger. Apps serving niche audiences often have a well-defined job-to-be-done. Apps aiming for broad appeal, however, need to identify the triggers in a user’s daily life they will optimize for, in the absence of a specific user goal.🪄 A frame...2024-05-2950 min
Sub Club by RevenueCatThe Future of Subscription Apps (Why We’re So Excited For 2024)On the podcast: RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in 2023 isn’t as bad as it may seem.Key insights:📈 Optimize conversion rates: With a 1.7% average conversion rate from downloads to paying subscribers, there's a wide gap indicating room for improvement. North America shows higher conversions, spotlighting the need for regional price optimization.🗓️ Persistence pays off: The top 5% of apps outearn the bottom quartile by 200 times a year post-launch...2024-03-1142 min
Sub Club by RevenueCatApple’s Response to the EU’s DMA: What Developers Need to KnowOn 25th January, Apple published its guidance on how it would comply with the EU’s Digital Markets Act (DMA). The response, in keeping with Apple’s response to other demands for reforms, effectively disincentivizes most apps from taking advantage of the changes. The changes are complex and confusing, and the answer to whether apps should make changes isn’t completely black-and-white. To help developers navigate these changes, we pulled together an “emergency” episode featuring RevenueCat’s CEO Jacob Eiting and Head of Product Jens-Fabian Goetzmann, Runway CEO Gabriel Savit, and Nico Wittenborn, founder of Adjacent. Here...2024-01-291h 07
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2023-05-051h 13
Sub Club by RevenueCatHow to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, PhitureOn the podcast, we talk with Alice Muir about how best to onboard premium users, what lifecycle optimization looks like both tactically and strategically, and how to spot users before they churn. She shares insight into why focusing on CRMs for win-back strategies is only part of the story, and the best campaigns to entice users to stick with their subscriptions.Top Takeaways:📧 Email is good for two things: drip campaigns — offering a staggered, increasing discount to entice signups — and long-form content to keep premium users engaged.📲 Consider using in-app messaging as proxy testing fo...2023-04-0543 min
Sub Club by RevenueCatLessons From Building a 70 Person Growth Team — Jason van der Merwe, StravaOn the podcast we talk with Jason about some of Strava’s big growth wins, the importance of feature education, and whether or not all product teams should actually be growth teams.Top Takeaways🛠 The shift in mindset that comes with "growth engineering" — it's about a greater focus on the user and a willingness to go a little faster than usual...🌀 While chaos in an app business may be unavoidable, the secret is learning to embrace "managed chaos"🔬 How the key to growth is testing — and creating a safe space where it's possible to test every idea...2023-03-2248 min
Sub Club by RevenueCatChannel Experimentation and the Tiktokification of Video Ads — Ryan Watson, onXOn the podcast I talk with Ryan about the TikTokification of video ads, how partnerships help increase the value of premium subscription tiers, and why you should be thinking about retention, not just downloads, when working with influencers.Top Takeaways🗣️ User acquisition can be more challenging for apps with niche audiences, which is why you should focus on channels where you can target by interest and search.🎯 SEO feeds the retargeting funnel more than it drives direct conversions — but keyword data is valuable for product positioning.🤗 Influencer marketing is extremely effective across the whole marketing fun...2023-03-0848 min
Sub Club by RevenueCatTop Growth and Monetization Insights for Subscription Apps — Sylvain Gauchet, Babbel and Growth GemsOn the podcast I talk with Sylvain about the top subscription app insights you should be thinking about, how important cohorting is when looking at growth metrics, and why good advice can turn bad if you apply it at the wrong stage.Top Takeaways💎 In an early stage, engagement is more important than growth💎 When looking at retention for your subscription apps, segment your users based on their subscription status💎 Launching only a monthly plan first can help you improve the product💎 Gifting is a great way to increase the spend ceiling💎 You need to ask...2023-02-221h 22
Sub Club by RevenueCatThe Key Trends and Opportunities for Apps in 2023 — Lexi Sydow, data.aiOn the podcast we talk with Lexi about data.ai’s State of Mobile report, the countries subscription apps should focus on for growth, and why things still look bright for apps despite a decline in overall spend.Top Takeaways🕹️ Mobile app spend is down, but that may not be a bad thing🤳 Non-gaming apps see additional growth with resilient spend✍️ The subscription model underpins growth for non-gaming apps📈 Look to non-U.S. markets for new opportunities💝 The most successful apps will offer frictionless, personalized experiencesAbout Lexi Sydow👨💻 Head of Insights at data.ai...2023-02-0848 min
Sub Club by RevenueCatHow to Build a Great Kids App with Minimal Data — Brennan Clark, Sago MiniOn the podcast we talk with Brennan about the challenge of building and growing kids apps in 2022, how to make effective decisions with minimal data, and why AppsFlyer had to build Sago Mini a custom SDK.Top Takeaways🧒 Building and growing kids apps is hard🤔 Making effective decisions with minimal data is a challenge💕 Find the right partner to invest in solving tough challenges together — especially if it’s a custom jobAbout Brennan Clark👨💻 Director of Product at Sago Mini, which has received more than 100 million downloads. The company offers three subscription ap...2023-01-2549 min
Sub Club by RevenueCatHow’s Your App Really Doing? The State of Subscription Apps 2023On the podcast we talk about RevenueCat’s State of Subscription Apps report, all the nuance that didn’t make it into the report, and why your app landing in the bottom quartile of some metrics might not be as bad as it seems.Top Takeaways🤔 Understand your own business model and unique leverage📈 Consider the stage of your app when looking at benchmarks 🖐️ 5 key insights: conversions, renewals, retention and moreLinks & Resources‣ The report: State of Subscription Apps 2023‣ Give us your feedback‣ One year retention rate insights‣ Join the RevenueCat tea...2023-01-171h 21
Sub Club by RevenueCatWhy You Should Test Everything and How To Do It — Osman Mansur, DuolingoOn the podcast we talk with Osman about Duolingo’s culture of experimentation, data and testing as a moat, and why passive aggressive push notifications actually work in the right context.Top Takeaways🧪 Leverage a culture of experimentation to create a top user experience📊 Data and testing are Duolingo’s best moat👍 Passive-aggressive push notifications might work in the right contextAbout Osman Mansur👨💻 Product Manager (PM) at Duolingo, the global language learning app with close to 60 million active users.💪 As PM on the retention team, Osman plays a key role in maximizing u...2023-01-0454 min
Sub Club by RevenueCatHow Will Apple Play the Digital Markets Act? — John Gruber, Daring FireballOn the podcast we talk with John about the far reaching implications of the European Union’s Digital Markets Act, how app developers should be thinking about the opportunities created, and why Apple making so much money from the App Store might be bad for Apple long-term.Top Takeaways⚖️ The EC’s DMA is set to shake things up in a big way — but how isn’t completely clear🪟 Don’t panic, app developers — the DMA creates opportunities, too🤑 The profitability of the App Store might not be good for Apple in the long-termAbout...2022-12-211h 11
Sub Club by RevenueCatWhy You Shouldn’t Let Perfect Be the Enemy of Experimentation — Dan Pannasch, RevenueCatOn the podcast I talk with Dan about how to design experiments that answer the right questions, common A/B testing pitfalls to avoid, and how a simple checklist might just save your complex experiment.Top Takeaways🍞 Conclusions from tests sometimes go stale faster than you realize👌 Minimizing the cost of running tests will improve decision making🤪 Check your sanity — or don’t live and die by statistical significanceAbout Dan Pannasch👨💻 Senior Product Manager at RevenueCat💪 Dan saw what experimentation looked like across a portfolio of app businesses when his previous compan...2022-12-071h 03
Sub Club by RevenueCatWhy More Apps Need To Be More Than Just Apps — Melissa Cash & Félix Boudreau, Pok PokOn the podcast I talk with Melissa and Félix about why more apps should be more than just apps, the benefits of a hard paywall, and why a lower price might actually make you more money even if the A/B test shows it didn’t.Top Takeaways📱 More apps should be more than just apps💳 Hard paywalls can (and do) sometimes pay off💵 How a price change can lead to big returns — if the quality is thereAbout Melissa Cash & Félix Boudreau👨💻 Melissa is Co-Founder and CEO and Félix is Head of Gr...2022-11-2358 min
Sub Club by RevenueCatHow Ethical Design at Blinkist Led to 23% Growth – Jaycee DayOn the podcast we talk with Jaycee about how Blinkist increased trial starts by 23%, how to balance user experience with business objectives, and why telling people how to cancel can actually lead to fewer cancellations.Top Takeaways⚖️ Balancing ethics and business means making tough decisions, but taking a smart approach lets you master both🤝 Helping people unsubscribe isn’t the most intuitive thing for subscription app businesses, but ethical design patterns might be better for business in the long run🔎 Transparency around the cancellation process can drive app success in multiple waysAbout Jayc...2022-11-0942 min
Sub Club by RevenueCatHow Consumer Subscriptions May Perform in a Recession — Eric Crowley, GP BullhoundOn the podcast we talk with Eric about the largest consumer marketplace that’s ever existed, the growing exit opportunities for Consumer Subscription Software businesses, and why the CSS industry may be relatively recession-proof.Top Takeaways👀 Simply occupying eyeballs isn’t the game plan anymore💰The CSS space could be recession-proof👴 The data and tooling landscape has matured, making it easier to build and grow subscription businessesAbout Eric Crowley👔 Partner at GP Bullhound, a global technology investment and advisory firm for entrepreneurs and founders👨💻 Coming from an executive software startup background, Eric...2022-10-2650 min
Sub Club by RevenueCatHow Elevate Labs Hit Cash Flow Positive in 2022 — Andrew Maguire, Elevate LabsOn the podcast we talk with Andrew about the journey to cash flow positive for Elevate Labs, the importance of creative, and why spending less money can sometimes be the key to figuring out paid user acquisition.Top Takeaways📈 The journey to cash flow positive is a long one, demanding tough decisions along the way💵 Spending less money can sometimes be the key to figuring out paid user acquisition🎨 Control and collaboration are key elements of a creative cultureAbout Andrew Maguire⚙️ Chief Operating Officer at Elevate Labs and Managing Partner at Volo Ventu...2022-10-1253 min
Sub Club by RevenueCatFrom Spreadsheets to Data Science: Tools for Apps of Any Size — Adam Landis, AdLibertasOn the podcast we talk with Adam about when and why to use an MMP, which subscription events to track in your analytics, and why A/B testing doesn’t always work the way you think it works.Top Takeaways📏 Understand what your users are doing to help define — and then achieve — your goal📈 Spreadsheets are a great start, but growing sophistication requires something more long-term🔧 Turning events into actions is difficult but necessaryAbout Adam Landis👨💻 Founder and CEO at AdLibertas💪 Adam has helped hundreds of apps — including Crossy Road, Temple Run and Audio M...2022-09-2854 min
Sub Club by RevenueCatFrom Zero Revenue to a Full-Time Gig in Less Than a Year — Emmanuel Crouvisier, CardPointersOn the podcast we talk with Emmanuel about the magic of affiliate marketing, how to best use Stripe payments, and why you should probably build a web app before you build a native one.Top Takeaways✉️ Don’t skip user registration — and do it early in onboarding💰 The road to subscription revenue isn’t a straight one📈 The little things add up over timeAbout Emmanuel Crouvisier👨💻 Founder at CardPointers, an app that makes it easy to optimize credit card rewards and has saved users over $200M.💪 Emmanuel used affiliate marketing and a revenue sha...2022-09-1451 min
Sub Club by RevenueCatBuilding a Product Improvement Loop — Darrell Stone, CitizenOn the podcast I talk with Darrell about going from zero to an 8-figure ARR in just 18 months, building a product improvement loop combining user research and A/B testing, and why expecting failure is one of the keys to success.Top Takeaways📈 Going from 0 to an 8-figure ARR in 18 months is doable🙈 Sharing and selling data isn’t necessary to build and scale subscription apps🎰 Structuring product development as a “bet” liberates you from needing to be rightAbout Darrell Stone👨💻 Head of Product & Design at Citizen, the number one public safety app in th...2022-08-3145 min
Sub Club by RevenueCatTinder: From Free App to $1B in Revenue — Phil Schwarz, Corazon CapitalOn the podcast we talk with Phil about the thesis behind Tinder’s monetization strategy, the importance of product differentiation, and why some companies shouldn’t use subscriptions.Our guest today is Phil Schwarz, Partner at Corazon Capital, a leading Chicago-based venture fund investing in early stage tech companies. Prior to joining Corazon, Phil served as the Chief Marketing Officer at Tinder during the rollout of subscriptions. He was also previously Head of Growth Initiatives at Match Group.In this episode, you’ll learn:3 key innovations that propelled Tinder’s growthTips for optimizing your paywall...2022-08-1048 min
Sub Club by RevenueCatBrand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, PairedOn the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.In this episode, you’ll learn:How to build a moat around your brandPaired’s growth stack & favorite data collection toolsTips for allocating ad spending & measuring advertising campaignsWhy Bill Gates sent G...2022-07-2738 min
Sub Club by RevenueCatRunning Effective In-App Experiments — Giancarlo Musetti, Ad Hoc LabsOn the podcast we talk with Giancarlo about soft vs. hard paywalls, how to think about product experiments, and why removing friction from onboarding didn’t actually help.Our guest today is Giancarlo Musetti, Growth Product Manager at Ad Hoc Labs. Ad Hoc Labs makes several apps including Firewall and Dialed, but is most well known for Burner, an app that allows you to create multiple phone numbers to protect your privacy and better manage communication.In this episode, you’ll learn:How to make a smooth transition to a subscription-based modelTips for optimizing your...2022-07-1344 min
Sub Club by RevenueCatA Systematic Approach to Paywall Optimization — Live at App Promotion Summit NYCOn the podcast we talk with Darrell and Jake about optimizing your app’s paywall, how to increase revenue by giving users a better experience, tips for pricing your app, and how to reduce subscriber churn.We’re with Darrell Stone and Jake Mor in front of a live audience at the App Promotion Summit in New York City. The App Promotion Summit is America’s leading app marketing conference. Darrell is the Head of Product & Design at Citizen, the number one public safety app in the U.S. Jake is the Founder & CEO of Superwall, the best w...2022-06-2932 min
Sub Club by RevenueCatBuilding a Community that Demands an App — Mark Kennedy & Jeff Bailey, None to RunOn the podcast we talk with Mark and Jeff about community led growth, how they improved trial starts by 25%, and why running ads for a blog post might actually perform better than sending people directly to the App Store.Mark is an RRCA Certified Distance Running Coach and created None to Run as a blog and personal outlet to stay in touch with his passion for exercise science and healthy living. Jeff has been developing iOS apps since 2009 and teamed up with Mark to build an app as the None to Run community started to take off...2022-06-1555 min
Sub Club by RevenueCat8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout GrowthOn the podcast I talk with Sean and Ethan about the importance of a north star metric, optimizing for speed to value, and why product/market fit needs to be dialed in over time.Sean has worked on growth at some of the fastest growing companies in the world, like Dropbox, Lookout, and Eventbrite. He not only coined the term “growth hacking”, but literally wrote the book on it. Today, Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations, and select advising roles.Ethan got his start in subscription apps...2022-05-2552 min
Sub Club by RevenueCatScaling Without a Marketing Budget — Mike Overell, ClassDojoOn the podcast we talk with Mike about building a principled, mission driven app, keeping product development focused on the right customers, and how ClassDojo scaled to tens of millions of downloads without a marketing budget.Our guest today is Mike Overell, Revenue Lead at ClassDojo. Having founded his own company as well as working at McKinsey and Lyft, Mike is now using that experience to help every kid on earth get an education they love with ClassDojo. Mike also invests in and helps foreign founders crack the US as co-founder of investment collective Antipodes....2022-05-1150 min
Sub Club by RevenueCatCreative App Marketing Strategies — Cliff Weitzman, SpeechifyOn the podcast we talk with Cliff about the benefits of building for a niche, the one ad that changed things for Speechify, and why Cliff is now hiring comedians.Our guest today is Cliff Weitzman, the founder and CEO of Speechify. As someone with dyslexia, Cliff built Speechify to help himself learn by having text read aloud. Cliff went on to blitzscale Speechify with an irreverent approach to SaaS norms and a willingness to experiment.In this episode, you’ll learn:How Cliff found early traction for SpeechifyUnconventional ways to build a great te...2022-04-2738 min
Sub Club by RevenueCatThe Rise of Consumer SaaS — Eric Stromberg, BedrockOn the podcast we talk with Eric about the importance of refining your pitch, how to build a moat in consumer SaaS, and why your month one churn might not be as bad as you think.Our guest today is Eric Stromberg, the Founder & Managing Partner of Bedrock, a technology investment firm currently managing approximately one billion dollars. The firm has made investments in companies like Flock Safety, Plaid, Cameo, The Athletic, and more. Eric is also the Founder of Check, the payroll infrastructure API and Universe Software, the holding company for Vertical Fintech businesses....2022-04-1349 min
Sub Club by RevenueCatFrom Indie Side Project to $1M in ARR — Curtis Herbert, SlopesOn the podcast we talk with Curtis about his 9 year journey to reach $1M in ARR, why he shares revenue numbers publicly, and how taking inspiration from web businesses instead of other apps kept him ahead of the curve.Our guest today is Curtis Herbert, an independent iOS app developer/designer/wearer of many hats. Curtis is the founder of Slopes, the app for skiing and snowboarding, and he took it from an indie side project to a thriving business.In this episode, you’ll learn:Marketing tips for consistent growthHow Curtis transitioned Slopes to...2022-03-3052 min
Sub Club by RevenueCatOperating a Portfolio of 40 Apps — Michael Ritter, Maple MediaOn the podcast we talk with Michael about operating a portfolio of almost 40 apps, the importance of delivering value to customers, and why you should never use teal on your paywall.Joining me today is Michael Ritter, CEO and Founder at Maple Media. Michael and his growing team acquire and operate category-leading consumer apps. Popular Maple Media apps include: Pic Stitch, Weather Hi-Def Radar, Dialog, We Heart It, Player FM, WeekCal, and many more.In this episode, you’ll learn:Why customer support is crucial for subscription appsHow to price your subscription based on th...2022-03-1647 min
Sub Club by RevenueCatSubscription App Trends and How To Grow in 2022On today’s podcast we’re hosting the Subscription Trends 2022 event. We talk with Thomas and Eric about navigating content fortresses as a developer. They share their thoughts on regulating Apple’s App Store, affiliate marketing, and breakout trends for 2022. We also talk about Web3 and Crypto, and answer questions from folks in the event’s chat room.Our guests on the show are Thomas Petit and Eric Seufert. Eric has a depth and breadth of experience with mobile apps and games that few can match. Over the past year, Eric has written extensively about App Tracking Transpar...2022-03-021h 17
Sub Club by RevenueCatLessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AIOn the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.In this episode, you’ll learn:Colette’s take on Apple’s ATT and its effect on marketingOutsourcing to an...2022-02-1648 min
Sub Club by RevenueCatGrowth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, FishbrainOn the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.In this episode, you’ll learn:...2022-01-1948 min
Sub Club by RevenueCatHow To Not Screw Up Switching Your App to Subscriptions — Matt Ronge, AstropadOn the podcast we talk with Matt about how to not screw up switching your app to subscriptions, why offering lifetime subscriptions might not be a great option, and what it’s like when Apple ‘sherlocks’ your product.Our guest today is Matt Ronge, co-founder and CEO of Astropad. Having worked at Apple, Garmin, and founded several companies of his own, Matt is an experienced engineer and entrepreneur with a passion for building creative tools.In this episode, you’ll learn:How to switch your app from paid to subscriptionsShould you offer lifetime subscriptions?Why you...2022-01-0549 min
Sub Club by RevenueCatThe 4 Foundational Frameworks of Consumer SaaS — Robbie Kellman Baxter, Peninsula StrategiesOn the podcast we talk with Robbie about finding your super users, the real reasons for subscription fatigue, and why pricing isn’t as important as you might think, especially early on.Our guest today is Robbie Kellman Baxter, consultant, keynote speaker, and author. She’s advised many of the world’s leading subscription-based companies, including serving on the advisory board of Strava. Her most recent book, “The Forever Transaction” is a deep dive into everything consumer subscription, and a must read for anyone in the space.In this episode, you’ll learn:Id...2021-12-1352 min
Sub Club by RevenueCatHow to Thrive Despite Apple’s ATT — Eric Seufert, Mobile Dev MemoOn the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.My guest today is Eric Seufert. Eric has deep operating experience, having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, but he also founded and sold a marketing business intelligence company, Agamemnon, and is an active investor in the mobile gaming and ad tech categories. Eric has a depth and breadth of experience with mobile apps and games that...2021-12-011h 03
Sub Club by RevenueCatGrowing an App to 1M Paid Subscribers — Ron Schneidermann, AllTrailsOn the podcast, we talk with Ron about the magic of consumer subscriptions, experimenting with freemium strategies, and how private equity isn’t always as bad as you’ve been led to believe.Our guest today is Ron Schneidermann, CEO at AllTrails, the ultimate guide for outdoor adventures. AllTrails was early to the consumer subscription space, launching a $3/month premium tier way back in 2012. Ron joined as CMO and COO in 2015, and then took over as CEO in 2019, helping to grow AllTrails to over 1 million subscribers and tens of millions of active users worldwide.In t...2021-11-1752 min
Sub Club by RevenueCatOptimizing Your Subscription App for Growth — Eric Crowley, GP BullhoundOur guest today is Eric Crowley, a tech investment banker with GP Bullhound. With investments in companies ranging from Spotify to Whoop, and clients such as AllTrails, Pinkbike, and Lingoda, GP Bullhound provides transaction advice and capital to many of the leaders in the Consumer Subscription Software space.On the podcast we talk with Eric about his 2021 report on Consumer Subscription Software, the truth about LTV calculations, and the new era of organic user acquisition.In this episode, you’ll learn:Was 2020 just a “COVID Bump,” or a shift in consumer behavior?Are the Bumble...2021-10-2754 min
Sub Club by RevenueCatFrom Bootstrapping to Partnering With Sony — Seth Miller, RapchatOur guest today is Seth Miller, Founder and CEO at Rapchat. Seth is on a mission to democratize music creation with Rapchat’s mobile app. Rapchat takes the friction out of making music, and has helped millions of artists unleash their creativity.Seth earned his bachelor’s degree in business administration, with an emphasis on management information systems, from Ohio University. Before founding Rapchat, Seth worked as a consultant for Adidas, and an IT Systems Engineer.On the podcast we talk with Seth about bootstrapping his way to signs of product market fit, raising money from...2021-10-0645 min
Sub Club by RevenueCatFinding Product Market Fit by Unbundling Photoshop — Matthieu Rouif, PhotoRoomWatch the video version of this show on YouTube »Matthieu Rouif is the co-founder and CEO of PhotoRoom. PhotoRoom enables anyone to create studio-quality photos on their iPhone. Before founding PhotoRoom, Matthieu was the Senior Project Manager at GoPro. Matthieu is also the co-founder and CTO of HeyCrowd, and co-founder and CEO of As-App.Matthieu earned his graduate degree in materials science and engineering from Stanford University, and his bachelor’s degrees in economics, and physics from École Polytechnique. While at École Polytechnique, Matthieu was a member of the skydiving team and debate team. Matthieu also...2021-09-1544 min
Sub Club by RevenueCatApple’s App Store Conundrum — Ben Thompson, StratecheryOn the podcast, we talk with Ben about all things app stores. From Apple’s revolutionary launch of the App Store in 2008 to the monopoly-like powers both Google and Apple now wield today. With multiple lawsuits filed, government investigations ongoing, and developer sentiment at an all-time low, we take an honest look at the challenges and trade-offs in trying to bring two of the world’s largest companies to heel.Ben Thompson's LinksStratecheryBen’s Twitter: @benthompsonFollow Us:David Barnard: https://twitter.com/drbarnardJacob Eiting: https://twitter.com/je...2021-09-071h 27
Sub Club by RevenueCatHow Apple’s App Tracking Transparency Affects Developers — Shamanth Rao, RocketShip HQWatch the video version of this show on YouTube »Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisition Show podcast, and is the lead instructor for the Mobile Growth Lab workshop series.RocketShip HQ is a boutique growth marketing firm with 8 figures in managed spend. Before founding RocketshipHQ, Shamanth led growth marketing resulting in 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga), and FreshPlanet (acquired by Gameloft). Shamanth has also helped many other mobile apps grow and scale.Shamanth i...2021-08-2548 min
Sub Club by RevenueCatThe TikTok Marketing Playbook — Maddie Kirby, 1 Second EverydayWatch the video version of this show on YouTube »Maddie Kirby is currently the Senior Social Media Manager for the video journal app, 1 Second Everyday. Maddie started her social media marketing career at Ozwest. Ozwest is an exclusive distributor of Zing branded toy products and the Ozwest toy line in the USA and Canada.While working at Ozwest, Maddie started growing her personal social media presence. Maddie has almost 400k followers on TikTok. Since joining 1 Second Everyday in 2019, Maddie has been instrumental in leveraging TikTok to organically drive millions of downloads.2021-08-1152 min
Sub Club by RevenueCatGrowth Tactics from the Top Apps in the App Store — Andy Carvell, PhitureWatch the video version of this show on YouTube »Andy Carvell is the Partner & Co-Founder of Phiture, a mobile growth agency. Here he has worked with some of the biggest apps on the App Store, including Headspace, Spotify, Triller, and VSCO.Prior to founding Phiture, Andy worked on the marketing and growth teams at SoundCloud. His team built SoundCloud's activity notification system, which delivered over 500 million pushes per month, and increased M1 retention by five percentage points in its first few months of operation. Andy has been in the mobile industry since the la...2021-07-2844 min
Sub Club by RevenueCatNext-Level App Marketing Tips and Strategies — Alex Ross, GregWatch the video version of this show on YouTube »Alex Ross is the co-founder & CEO at Gregarious, Inc. Gregarious is the company behind Greg, an app dedicated to helping people grow healthier and happier plants. Greg’s community has grown from 100 beta users in August 2020 to over 50,000 monthly active users today.Alex graduated from the University of California, Los Angeles, and studied data science and statistics at MIT. Alex has worked for companies such as Cisco, The Daily Aztec, and Cannon Trading.Prior to founding Gregarious, Alex spent 4 years as Director of Engineering at...2021-07-141h 07
Sub Club by RevenueCatLessons Learned From 50 Million Downloads — David Smith, WidgetsmithDavid Smith is a full-time independent app developer. Since 2006, David has owned and operated a small company focusing on creating applications for the iPhone and Apple Watch.David has built many successful apps over the years. His most recent app, Widgetsmith, went viral and hit #1 on the App Store. It has over 50 million downloads. David’s other successful apps include Watchsmith, Pedometer++, and Sleep++.David also co-hosts a weekly podcast called Under the Radar, where he and his co-host Mario Arment discuss Apple-related topics.In this episode, you’ll learn:How to tran...2021-06-3057 min
Sub Club by RevenueCatQuantifying Apple’s Developer Sentiment Problem — Ben Bajarin, Creative StrategiesOur guest today is Ben Bajarin, CEO and Principal Analyst at Creative Strategies. For the past 20 years, Ben has been studying the consumer tech market and providing actionable insight and strategic recommendations to many of the top technology companies in the world.In this episode, you’ll hear about:The results from Ben’s survey of iOS developersWhy positive developer sentiment is invaluable to platform ownersHow much developers think is fair for Apple to chargeFollow Us:David Barnard: https://twitter.com/drbarnardJacob Eiting: http...2021-06-231h 05
Sub Club by RevenueCatHow to Sell Your App — Eric Owens, App Business BrokersIn this episode, you’ll hear about:The pros and cons of selling an app on your own versus going through a brokerWhat to watch out for during negotiationsWhat to expect after selling your appFollow Us:David Barnard: https://twitter.com/drbarnardJacob Eiting: https://twitter.com/jeitingEric Owens: https://www.linkedin.com/in/ericowens/Here’s the Outline of Our Interview with Eric:(1:00) Eric and David have worked together befo...2021-05-1956 min
Sub Club by RevenueCatFrom Sleep Devices for NFL Athletes to a $500k ARR Subscription App — Leon Sasson, Rise ScienceOur guest today is Leon Sasson, Co-Founder & CTO at Rise Science, a company dedicated to helping people overcome sleep challenges, feel better, and be more productive.Since its inception in 2014, Rise has primarily focused on elite athletes, helping some of the top NFL, NBA, and college football teams with their sleep. But in 2019 they decided to enter the consumer subscription space, which became even more important in 2020 as COVID challenged their B2B model. Leon and the team at Rise went from no experience in consumer subscriptions in late 2019 to over $500k in ARR...2021-05-0552 min
Sub Club by RevenueCatBuilding an Apple Design Award-Winning Photo Editing App — Majd Taby & Jasper Hauser, DarkroomOur guests today are Majd Taby and Jasper Hauser, co-founders of the Apple Design Award-winning app, Darkroom.Prior to founding Darkroom, Majd spent time at Apple, Facebook, and Instagram working as a product-focused engineer. Alongside Darkroom, Majd has also published a photobook documenting the Syrian Refugee Crisis.Jasper is a 3-time Apple Design Award winner, with 18 years of industry experience in creating digital products and mentoring people. Prior to founding Darkroom with Majd, Jasper founded Sofa, which was acquired by Facebook in 2011.In this...2021-04-081h 02
Sub Club by RevenueCatGoing All-In on Indie App Development — Ryan Jones, Weather Line & FlightyOur guest today is Ryan Jones, long-time indie developer of Weather Line and Flighty. Before going full-time on his apps in 2019, Ryan spent time in operations at Apple and as Entrepreneur-in-Residence at McGarrah Jessee, a full-service product marketing agency.In this episode, you’ll hear about:(3:53) Ryan’s background in mechanical engineering and the oil industry.(6:35) Ryan’s first app, Weather Line, hit #12 in the App Store(11:09) Weather Line’s Super Forecast(16:21) Networking with famous app bloggers as a growth hack; the “reply guy”(34:41) The fine line between zero tracking and...2021-03-2454 min
Sub Club by RevenueCatHow to Pitch Your App to Tech Journalists — Ed Zitron, EZPROur guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-maker Skydio to game-maker PUBG to app-maker SmartNews. He has a unique approach to media relations and is quite effective at helping his clients get results.In this episode, you’ll hear about:(4:41) Why PR is so much more difficult these days; Facebook; Cambridge Analytica; Theranos.(11:37) Joanna Stern may be the best tech journalist working today; The Verge; Engadget.(12:55) Does cold emailing tech journalists st...2021-03-1050 min
Sub Club by RevenueCatPioneering a New Genre of Audio App — Faye Keegan, DipseaOur guest today is Faye Keegan, co-founder and CTO of Dipsea. Part technology company and part story studio, Dipsea is the first audio platform for women's sexual wellness. Prior to founding Dipsea, Faye spent time at Neighborly as a software engineer and Bridgewater as an investment associate. With a background in economics and investment analysis, Faye isn’t your typical startup CTO.In this episode, you’ll hear about:(4:16) The growing popularity of audio as a medium; Headspace; Calm.(11:21) Building a content library for a SaaS...2021-02-1740 min
Sub Club by RevenueCatThe Next Big Opportunity in Software — Eric Crowley, GP BullhoundOur guest today is Eric Crowley, a tech investment banker with GP Bullhound, focusing on consumer subscription software (CSS), enterprise software, and financial technology. With investments in companies ranging from Spotify to Fishbrain, and clients such as AllTrails, Partnerize, and Motif, GP Bullhound provides transaction advice and capital to many of the leaders in the consumer subscription software space.In this episode, you’ll hear about:(8:52) Prediction: There will be 50 more publicly-traded CSS businesses in 10 years.(25:38) Web 3.0 is subscription-only CSS services.(32:30) Cost structures for CSS vs. SaaS; Ca...2021-02-0251 min
Sub Club by RevenueCatBuilding a Lean Growth Machine for the World’s Largest Journaling App — Darius Mora, ReflectlyDarius Mora is the Chief Marketing Officer at Reflectly, the world’s largest journaling app. Reflectly is consistently in the top 5 Health & Fitness iPhone apps in the US, competing with companies 10X its size. Over the past 6 months, Reflectly has broadened its scope, acquiring 8 new apps in the mental fitness space.Darius has been in the app space for almost a decade and founded 4 app startups prior to joining Reflectly in 2018. He’s been focused on ASO, free marketing, paid user acquisition, and retention for both Android and iOS apps.2021-01-2054 min
Sub Club by RevenueCatTransitioning a Free App with Millions of Users to Subscriptions — Vu Pham & Nick Robinson, ZeroToday on the podcast we have two guests from Big Sky Health: Vu Pham, who works on the product team, and his colleague Nick Robinson, Chief Business Officer.Big Sky Health was founded to help people live healthier, longer lives with the help of technology. They are currently working on 3 apps: Zero, the world's most popular fasting app, Less, an app for more mindful drinking, and Oak, a meditation and breathing app.In this episode, you’ll hear about:(6:07) Zero helped create the “fasting app” category.(9:17) How Zero is scaling health advice...2021-01-1247 min
Sub Club by RevenueCatBuilding a $100k App Business in 6 Months — Zach Shakked, Hashtag ExpertWhile in college Zach built Hashtag Expert, an app for finding top-performing hashtags. After growing it organically for a bit, he started doing paid acquisition and quickly scaled it to hundreds of thousands of dollars a month in revenue. You can see exactly how much Zach spent to grow Hashtag Expert to that level because he publishes an interactive dashboard that shows the past couple years of income and expenses. Zach is now writing an email newsletter on his process of building a new app business with the goal of earning $100k in profit within the first 6 months.2020-12-1644 min
Sub Club by RevenueCatPerformance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev MemoSince Apple’s big announcement about upcoming privacy changes in iOS 14, mobile app developers have been scrambling to understand how these changes will affect their businesses. With IDFA effectively dead in the water, developers will no longer be able to use device-level attribution and high-resolution tracking to send targeted ads to their users. So what can they do?In this week’s episode, we asked mobile marketing expert Eric Seufert for his take. Eric has had quite a career in mobile. From VP of user acquisition at Rovio to his recent consulting projects with...2020-12-0250 min
Sub Club by RevenueCatHot Takes — The New App Store Small Business ProgramIn This EpisodeApple recently shocked the App Store developer community with news that small developers with revenue of less than $1M per year will pay a commission of 15% instead of 30%. Within hours of the news dropping, David and Jacob recorded this episode with the hottest of takes, exploring what this means for the future of the App Store.Here's what we cover in the episode:(1:32) Is this a good thing or a bad thing? (For once, David takes the cynical view!)(4:39) 97% of developers using RevenueCat qualify for...2020-11-1843 min
Sub Club by RevenueCatTaking a Fitness App to Y Combinator and Beyond — Jake Mor, FitnessAIStarting a mobile-first subscription app business can be tough — there are a lot of decisions to make. Should you bootstrap or raise investor funding? How will you classify your business? When is the right time to monetize your app?Fortunately, you don’t have to go it alone! One of the best ways to chart your course is to learn from the experiences of developers who’ve been through the process before. And one of the best ways to do that is to go through an accelerator like Y Combinator.This week, David...2020-11-1342 min
Sub Club by RevenueCatThe Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, AdjacentWe’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity?(Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!)In this episode, you’ll hear about:(4:10) The formula for a breakout SaaS business: engaged users....2020-10-3051 min
Sub Club by RevenueCatIntroducing the Sub Club Podcast — Jacob Eiting & David BarnardWelcome to the Sub Club podcast: a deep dive on building and growing subscription app businesses. Hosts David Barnard and Jacob Eiting will guide you through the ins and outs of subscription apps — sharing insider tips, predictions, and insights from industry experts.In this episode, you’ll hear about:(00:58) Meet your hosts David Barnard and Jacob Eiting.(05:11) Sub Club is the first podcast focused on subscription apps.(05:15) Personal SaaS is a nascent industry.(6:18) The first billion-dollar mobile subscription companies; Lightricks, Calm, Headspace.(16:50) How to submit feedback and sugg...2020-10-2950 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship257: RevenueCat: Overcoming Self-Doubts as a First Time SaaS Founder - with Jacob EitingJacob Eiting is the founder and CEO of RevenueCat, a SaaS platform that helps mobile apps to power in-app subscriptions.The Show Notes
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Miguel Carranza Guisado (CTO and Co-Founder)
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Jacob on LinkedIn
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The iPhreaks ShowiPS 291: App Store Subscriptions with Jacob EitingJacob Eiting, CEO and co-founder of RevenueCat joins Soojin and Chuck to talk about the ins and outs of running subscriptions through the Apple App Store. He shares advice on getting started, challenges with StoreKit, and ends with a couple of concise points on what to make sure you do when you run a subscription.
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Soojin Ro
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Jacob Eiting
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