Shows
Price Power11: Lessons from a Founder: What Sasha Learned Launching a Mental Health AppSasha, founder of Anticipate (a mental health app), explains why she accepted an overly broad problem statement during validation, how she used Reforge's product-market fit narrative framework to test hypotheses without building, and what she learned after eight rounds of iteration that still didn't land product-market fit.Sasha came into this with a real edge: years of marketing technology and data consulting for companies like Flo Health gave her the insight to use behavioral data for mental health. But translating deep domain expertise into a focused, sellable product turned out to be a different problem entirely. She...
2026-02-251h 07
Price Power10: Why the Weird Ad Wins: CEO of Ramdam on Finding UGC Champions | Xavier de BaillenxXavier, CEO and co-founder of Ramdam, breaks down how subscription apps can scale creator ads on TikTok and Meta, why volume beats perfection in UGC testing, and where AI-generated video actually makes sense (and where it doesn't).Xavier spent five years at Match Group working on AI teams after his dating app was acquired. He then launched an app studio and discovered firsthand how painful it was to find winning ad creatives: months of testing 50 different videos just to find one that cut his cost per install by 5x. That frustration became Ramdam, a platform that helps...
2026-02-1155 min
Price Power9: Frameworks for Meta's AI-driven advertising w/ Marcus BurkeMarcus Burke, Meta Ads consultant, explains why blended CPA is misleading, how creative format determines your audience targeting, and what signal engineering means for subscription apps in an AI-driven ad landscape.Marcus breaks down his approach to working with Meta's algorithm rather than against it. He advocates for strategic ad set segmentation based on where different creative formats naturally deliver: static ads to Facebook feed, short-form video to Instagram Reels.The conversation goes deep on the relationship between product design and ad optimization. Marcus explains how your subscription model, trial length, and paywall structure all...
2026-01-2850 min
Price Power8: Shamanth Rao on Subscription Economics, Pricing, and Creative StrategyShamanth Rao, founder of Rocketship HQ, explains why subscription economics fundamentally differ from free-to-play, why early ROAS signals are structurally misleading, and why LTV without context means nothing.Drawing from a decade of hands-on experience across gaming and subscription businesses, Shamanth walks through how cash flow determines viable payback periods, why annual plans are the single most powerful lever in subscription growth, and how pricing strategy reshapes your entire acquisition model. He also dives deep into creative strategy: why ads should sell immediate value, not long-term habits; why relevance matters less than attention; and how winning ad...
2026-01-1354 min
Price Power7: Ekaterina Gamsriegler: How to engineer growth. Again and again.- PricePowerPodcast.com- AI Pricing for your app: Botsi.comEkaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks down why most growth teams struggle not because of a lack of ideas — but because they optimize the wrong things, in the wrong order.Ekaterina walks through real-world examples across onboarding, paywalls, trials, activation, and pricing — showing how user psychology, perceived value, and expectation-setting matter more than dashboards alone. 📖 Episode Chapters:00:00 Growth Does Not Start with an MMP01:40 Breaking KPIs into Controllable Inputs03:56 Why “Breaking Things Down” Gets Y...
2025-12-1746 min
Price Power6: Lucas Moscon: Conversion Values, SKAN, Fingerprinting, MMPs, and Mobile AttributionLucas Moscon, one of the most technically knowledgeable people in mobile attribution, breaks down how post-ATT measurement really works, why most marketers are using outdated mental models, and how to build a modern, resilient measurement stack. Lucas clarifies what’s deterministic vs probabilistic today, exposes where MMPs still add value (and where they absolutely don’t), and explains why IP-based fingerprinting quietly powers 90%+ of attribution today. He also walks through SKAN in plain English, conversion-value strategy, web-to-app pipelines, and why looking at blended ROI beats chasing ROAS illusions on iOS.If you want to understand the actual mech...
2025-12-0456 min
Price Power5: Barbara Galiza: 5 Golden Rules for Conversion EventsBarbara Galiza (HER, Microsoft, WeTransfer, Mollie) breaks down how subscription apps should structure conversion events, clean up broken tracking, and send the right signals into Meta and Google to improve ROAS. She shares her five golden rules for event design, why most apps send way too many signals, and how speed, value, and PII massively improve match rates. We also cover predictive value (without overbuilding LTV models), why strategy failures masquerade as measurement problems, and how fast event sending boosts attribution quality across platforms.What you’ll learnThe optimal 3-event conversion structure for Me...
2025-11-1844 min
Price Power4: Jakub Chour: Building your App MarTech StackJakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an MMP, adding revenue infra, standing up in-app messaging/“HTML onboarding,” and using surveys + activation signals to decide what to monetize. We also cover build vs. buy, cutting tool noise, deep links, web vs. mobile behavior, and clever Figma automation for instant multi-language screenshots.What you’ll learnThe essential MarTech stack for a subscription app (MMP, revenue infra, analytics/BI, lifecycle—in-app first)How to choose an MMP (AppsFlyer vs. Branch) and why deep links...
2025-10-2248 min
Price Power3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal OptimizationAshley Black, founder of Candid Consulting and former longtime Googler, breaks down how (and when) subscription apps should switch Google App Campaigns from CPA to tROAS, the pitfalls that stall performance, and how to feed better signals (activation/retention events) for durable scale. We also dig into iOS vs. Android realities, exclusions that actually matter, and why “automated” ≠ “set-and-forget.”What you’ll learnThe most common mistakes when moving from CPI/CPA to tROAS (targets too high, windows too long)How to set a realistic ROAS target (start ~20% below goal) and ramp it without killing volumeVolume prerequisite...
2025-10-1548 min
Price Power2: Anthony Scarpaci: Designing Referral Programs That Actually Work (The RIGHTT Framework)Anthony Scarpaci, former Global VP of Growth at Acorns and senior leader at NerdWallet, Betterment, and Blue Apron, joins Jacob Rushfinn (CEO of Botsi) to break down how to build a referral program that performs. He shares his RIGHTT Framework—Relevance, Incentives, Guardrails, Human Centricity, Timing & Tracking—and real examples from fintech, meal kits, and subscription apps.🧩 The RIGHT FrameworkR = Relevance – Incentives should align with your product’s core value. Cash isn’t always king.Example: GoHunt gives gear credits usable in-app and in its e-commerce store, keeping rewards tied to the customer expe...
2025-10-091h 05
Price Power1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling MetaGabe Kwakyi, CEO of Lingvano and mobile growth leader, shares how creative hits powered Lingvano's paid acquisition, how he became CEO, and his testing → scaling → core framework on Meta. We also dig into onboarding/monetization experiments, live-learning bets, community building, and Gabe’s “AI Stack for Startups.”What you’ll learnWhy a tiny % of creatives drive the majority of paid social results—and how to reliably find themThe playbook to mine influencer content and graduate winners from testing → scaling → coreBudgeting and campaign structure tactics to let new winners break through incumbent hitsWhen (and for whom) app→web payment fl...
2025-10-0749 min
Business of Apps Podcast#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.BlogFor every mobile app out there there was this moment when somebody in its team was making a decision about the app’s pricing. Coding an app isn’t easy, designing an app is not easy either but when it comes to deciding how much money you’re going to charge for an app, it is more complicated then one would think. Charging for an app copy, in-app purchase or app subscription are all not easy things to crack.
Now ask yourself - what if I want to go international with my app? How should I price my app...
2024-11-1130 min
Growth Masterminds: mobile growth podcast4 frameworks for killer mobile app retentionHow do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention.
In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates.
They discuss four frameworks for tackling retention: Darius Contractor's Psych Framework, RICE Prioritization (Reach, Impact, Confidence, Effort), Eisenhower's prioritization matrix, and Elena Verna’s Conversion Rate Decline Diagnostic.
Jacob shares insights from his diverse experience at companies like Balance, Level Up, Amwell, and Automattic. Th...
2024-06-0639 min
App Marketing by App MastersSubscription Secrets: Trial Cancellations & Localized PricingToday, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations.
Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub.
He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation.
In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter...
2024-05-201h 20