Shows
The Online Course Show250: The Secret to Building the Go-To Course in Any Niche (Featuring Jasmine Jonte)In this episode, I sat down with Jasmine Jonte, a true expert in course creation and founder of Cre8tion Co. Jasmine has helped top consultants, speakers, and coaches craft online courses that are not only engaging but also deliver powerful results. She shared her secrets for building courses that students rave about, explaining the key elements that make a course impactful, actionable, and unforgettable.
We dove deep into topics like how to structure a course for maximum engagement, common mistakes to avoid, and what separates a successful course from the rest. Whether you’re creating your ve...
2025-02-2053 min
The Online Course Show249: Maximize Productivity & Ditch Stress: My 7 Rules That Work Every TimeFeeling overwhelmed, stressed, or like there’s never enough time in the day? In this episode, I share the exact system that transformed my productivity and helped me reclaim my time while staying fully present with my family.
These seven powerful rules, refined through my own trial and error, will help you go from spinning your wheels to crushing your goals. Plus, I’m introducing you to two game-changing tools that can take your productivity to the next level. Whether you’re scaling your online course business or simply looking to get more done with less stress, this e...
2025-02-1311 min
The Online Course Show248: Transforming an Architecture Career into a Thriving Online Course Business (Featuring Amelia Lee)Are you sitting on untapped expertise, unsure if it can translate to the online world? This episode is for you! I sit down with Amelia Lee, founder of Undercover Architect, to explore her fascinating pivot from a traditional architectural practice to building a thriving online education business. For nearly a decade, Amelia has been helping homeowners confidently navigate home renovations and builds, all while scaling her business through smart strategies and a popular podcast.
We dive into how Amelia grew her audience, the challenges of educating a niche where people don’t even realize they need help, an...
2025-02-061h 07The Online Course Show247: Is My 7-Figure Piano Course Business FAILING?Ever wondered what it truly means to run a successful online course business? In this heartfelt episode, I get real about my journey with Piano in 21 Days, the online course that changed my life. Over a decade ago, this course allowed me to pivot from my career as an electrical engineer to creating a life I love—and it generated over $4 million along the way! But here’s the catch: the numbers have been declining recently. And today, I’m sharing why that’s not necessarily a bad thing.
Join me as I unpack the lessons from my first...
2025-01-3005 min
The Online Course Show246: Creating a Certification Program to Grow Your Business (Featuring Sahara Rose De Vore)What if transforming your online course into a certification program could be the game-changer for your business?
In this episode, I sit down with Sahara Rose De Vore, the founder of the Travel Coach Network. Sahara shares her inspiring journey of evolving her online course into a globally recognized certification program. With insights into how certifications add credibility, attract serious students, and position you as an industry authority, this episode is a must-listen for course creators looking to scale their businesses.
From the challenges of her initial course launch to the strategic decisions that led...
2025-01-2355 minThe Online Course Show245: Here’s How I’m Taking The Next 5 Months Off in My BusinessIn this episode of The Online Course Show, I share an exciting personal and professional journey - taking a five-month road trip with my family across the U.S. while continuing to run my online business.
From how I prepared for this adventure to the systems I’ve built to ensure my business thrives in my absence, this episode is packed with strategies and inspiration for balancing work and life. I dive deep into the six-step process that made batching content possible, how I sharpened my "axe" for productivity, and the lessons learned along the way.
...
2025-01-1611 min
The Online Course Show244: Mid 6-Figures Teaching Harp (featuring Sisters Christy-Lyn & Megan)Are you struggling to grow your online course business because your niche feels “too small”? This week on The Online Course Show, I’m chatting with two incredible sisters, Christy-Lyn and Megan, who turned their passion for teaching harp into a thriving, half-million-dollar-a-year online course business. What’s even more inspiring? They did it while serving one of the tiniest niches out there.
We explore how these sisters carved out their success using a unique approach to online courses, a clever membership model, and the power of YouTube. Plus, they share lessons learned from their challenges—like building a...
2025-01-091h 17The Online Course ShowOCG Coaching Now Available (Jacques' 12-month mentorship experience)Learn more and apply: ocgcoaching.com
2024-12-3128 minThe Online Course Show243: If I Were Starting an Online Course Business in 2025, Here's Exactly What I Would DoThe new year is fast approaching, and what better way to start than by creating a game plan for financial success? In this episode, I’m sharing the ultimate roadmap to building a profitable online course business in 2025. Whether you’re just starting out or have dabbled in course creation, this episode is packed with actionable strategies to help you launch and grow a sustainable online course business.
From identifying your niche and developing your “special sauce” to mastering sales funnels and creating irresistible offers, I’ll guide you step-by-step through the exact process that has brought me and my...
2024-12-1921 min
The Online Course Show242: 6-Figures In Course Sales with Just 300 Subscribers (Featuring Dean Booty)Today’s episode features special guest, Dean Booty. Dean’s entrepreneurial journey started with the launch of his self-storage podcast five years ago and a newsletter 18 months ago, spearheaded with no initial email list.
Inspired by Sean Perry’s "Milk Road," Dean harnessed platforms like LinkedIn and his podcast to attract subscribers, amassing an impressive six-figure revenue with a modest email list of just 702 subscribers. We’ll dive into his strategies, including leveraging simple tools, starting a mastermind group, and managing a niche course.
Dean shares how he integrates course sales to support his self-storage business...
2024-12-121h 12The Online Course Show241: How To Have a Killer LOGO For Your BrandCrafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out.
Episode Highlights:
Why your logo matters—but not more than progress in your business.
Key logo design principles: simplicity, audience alignment, flexibility, and memorability.
Jacques’ experience with DIY logos and why outsourcing is the smarter move.
A step-by-step guide to running a logo design contest on 48hourslogo.com.
Watch on YouTube: https://youtu.be/BY1gF-iQx4Q
Jacques’ affiliate link for 48 Hours Logo: https://oc...
2024-12-0505 min
The Online Course Show240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)In today’s episode, we’re exploring how to achieve consistent sales without the stress of live launches. Joining us is the brilliant Abi Prendergast, Evergreen funnel expert and author of 'Day 1 Evergreen'.
Abi shares her strategies for building authentic evergreen webinar funnels that generate steady income while enhancing the customer experience. We’ll cover her top tips for driving sales, creating genuine urgency, scaling with ads, and crafting high-converting, long-form sales pages - all with simple and effective tech solutions. If you’re ready to embrace a stress-free, scalable approach to online sales, this episode is packed w...
2024-11-2850 min
The Online Course Show238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)Today we dive into the journey of Claire Ellerbrock, a psychiatric nurse practitioner who has built a successful online course business in just 18 months. In this episode, Claire shares how she transformed her course from being a nice-to-have "vitamin" to a must-have "painkiller" for her audience, achieving remarkable milestones along the way.
From earning nearly $12,000 monthly and paying off her student loan to leading boot camps and engaging her audience through strategic social media and community-building efforts, Claire's story is nothing short of inspirational.
Get ready for a motivating conversation about resilience, the power of...
2024-11-141h 01
The Online Course Show237: Facebook Ads - What's Working RIGHT NOW (Featuring Kwadwo Sampany-Kessie)Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses.
We cover everything from crafting targeted mini-courses to refining sales messaging, effectively transitioning from organic to paid traffic, and the importance of understanding your audience’s needs.
Tune in as we explore the nuances of ad strategies, successful funnels, and the essential metrics to drive your business fo...
2024-10-291h 09
The Online Course Show236: 6-Figures From a $47 Course (Featuring Logan Grimé)In today’s episode, we're diving deep into the world of online courses with our special guest, Logan Grimé. Logan is a musician and songwriter who has generated over $140,000 in sales from a low-ticket, $47 course.
We'll explore Logan's innovative marketing strategies, his process of repackaging and enhancing his course offerings, and the significant role community plays in online learning.
Logan discusses the challenges and triumphs he's faced in leveraging social media for growth. You'll hear how Logan's persistence, adaptability, and unique perspective have defined his career.
Tune in as we get into actionable strat...
2024-10-151h 07
The Online Course Show235: YouTube - What’s Working RIGHT NOW (Featuring Marley Jaxx)Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-recognized expert in video creation, YouTube growth and content strategy.
In this episode, we explore the do's and don'ts of multiple Calls to Action (CTAs), the importance of YouTube analytics, and the power of authentic storytelling.
Whether you're a newbie or a seasoned content creator, this episode offers practical advice and inspirational stories that will motivate you to take action and refine your content creation strategy.
Let’s learn what’s wo...
2024-10-011h 02
The Online Course Show234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)Today, we're diving into an inspiring and detailed case study: From 0 to 5-Figures/Month, featuring the remarkable journey of Hugo Ortega.
Hugo transitioned from an unfulfilling engineering career to the exciting world of yachting, and eventually to helping others pursue careers on super yachts.
We explore Hugo's early business challenges, his strategic adaptations, and the importance of persistence and consistency. We’ll uncover his innovative approach to sales, leveraging platforms like Instagram, and his blend of personal sales mixed with scalable automated systems. Discover how Hugo grew his revenue from minimal early sales to consistent fi...
2024-09-171h 13
The Online Course Show233: The Underrated Strategy to Explode Your Audience WITHOUT Ads or Social Media (featuring Bryan Harris)Today, we dive into a game-changing approach to growing your audience without relying on ads or social media, featuring Bryan Harris. Renowned for coaching multimillion-dollar companies, Bryan reveals how businesses, especially smaller ones, can focus more effectively on high-ticket products and optimizing personal connections. He discusses the powerful strategy of borrowing other people's audiences (BOPA) to gain visibility and build trust without the usual marketing fluff.
We’ll explore the nuts and bolts of successfully pitching content, crafting high-value offerings, and employing growth tools designed for powerful lead magnets and email sequences. Bryan also uncovers the value of...
2024-09-031h 14
The Online Course Show232: 7-Figures Per Year Teaching Tennis Online (Featuring Florian Meier)In today’s episode we sit down with tennis coach turned online course creator, Florian Meier. Florian takes us through his remarkable journey from traditional tennis instruction to a thriving, seven-figure online business. Discover how he leveraged affiliate sales, optimized his brand for search engines, and transitioned his focus to YouTube—where the majority of his traffic now comes from.
Florian shares invaluable insights on affiliate marketing, product launch strategies, and the evolving landscape of online education. He also delves into the challenges of maintaining content consistency, and the shift to a subscription model focused on personalized coac...
2024-08-2058 min
The Online Course Show231: The Crazy Difference In Free Courses vs. Charging a Premium (Featuring Mark Smith)In today's episode, we hear from Mark Smith, who has built a thriving career in technology without a formal education and is passionate about making tech careers accessible to everyone. We'll delve into his journey, from offering free courses to transitioning to a premium model, and the remarkable difference it made in engagement and success rates.
We’ll discuss the power of storytelling, the importance of community, and strategic branding in creating a standout online course. Mark shares invaluable insights into his niche in Microsoft business applications, his methods for capturing and refining ideas, and the role of...
2024-08-061h 14
The Online Course Show230: $3 Million Per Year with Excel Courses (Featuring Leila Gharani)In today’s episode, we dive deep into the world of Excel courses with none other than the phenomenal Leila Gharani.
Leila has built an incredible online course empire, making over $3 million a year by teaching Microsoft Excel. In this episode, Leila shares her journey from corporate life to freelancing and the mindset shifts that helped her price her courses effectively.
Most of her traffic comes from her YouTube channel, which currently has over 2 million subscribers. Listen in to hear her YouTube strategy for posting content that gets people to buy her courses, how she ma...
2024-07-2355 min
The Online Course Show229: 6-Figures Teaching Asian Parents Not to Hit Their Kids (Featuring Kelly Tay)Today, we're diving deep into a transformative parenting journey with our special guest, Kelly Tay.
Known for her groundbreaking work with "Juicy Parenting," Kelly has combined her journalism background and her experiences as a parent to help Asian families transition from punitive parenting methods to more respectful, evidence-based strategies.
Join us as Kelly shares how she scaled her membership program to six figures annually, despite starting with humble Instagram posts and a fitness-focused following.
We'll explore her approach to creating and refining her parenting courses, her unique challenges with social media engagement, and...
2024-07-091h 04
The Online Course Show228: $300k Per Year Teaching Public Speaking (Featuring Kit Pang)Meet today’s special guest, Kit Pang, who has turned his passion for public speaking into a thriving business, earning him $300K per year. Kit shares his remarkable journey from being a dance instructor to an authority in the public speaking niche.
He provides an in-depth look at how he successfully transitioned from one-on-one coaching to online courses, using platforms like Eventbrite and Meetup to build his audience and navigate the complexities of working with both companies and individuals.
We'll dive into Kit's strategies for overcoming speaking anxiety, optimizing his sales funnel, and the importance of...
2024-06-2549 min
The Online Course Show227: 7-Figures From Courses at 22 Years Old (Featuring Andrew Seguin)In today's episode, we're diving into the incredible journey of Andrew Seguin, who achieved seven-figure sales from his online guitar courses by the age of 22! Join me to hear about how he scaled his business to achieve some remarkable milestones.
We discuss his course platform preferences, Andrew's customer support approach, and the rebranding of his business to Acoustia.
We also talk about the importance of marketing, overcoming outsourcing challenges, and the high stakes of producing standout content in a competitive market.
Whether you're looking to improve your email systems, refine your video hosting...
2024-06-1157 min
The Online Course Show226: 5-Figures Monthly Teaching About Beer (Featuring Chris Cohen)In today's episode, we hear from Chris Cohen, a man who transformed his love for beer into a booming online course business, earning five figures monthly by helping others pass the elusive Cicerone certification exams.
Listen in as Chris shares his journey from attorney to becoming an expert in beer, navigating the challenges of social media, and the balancing act of running multiple programs.
He shares his experience launching a niche-focused podcast and online courses to build a profitable business and community. This conversation is filled with insights on turning your passion into a career, t...
2024-05-281h 12The Online Course Show225: My Top 5 Strategies to 10x Your Course SalesIn this episode, Jacques walks us through the very tactics that helped him transform his own piano course business into a multi-million dollar venture over 11 years. From the importance of gathering and integrating feedback from your audience to practical steps for testing your curriculum in real-time, this episode is packed with actionable advice.
Whether you're just starting out or looking to scale an existing business, you'll learn how to refine your course content, engage more effectively with your audience, and ultimately, drive your sales through the roof. Stay tuned, as this is the episode that could change...
2024-05-1441 minThe Online Course Show224: Consistent $15k Months & Switching From Short-Form to YouTube (Featuring Christina Umerez)In the latest episode of The Online Course Show, we're thrilled to welcome back Christina Umerez as our returning guest. It's been over 2 years since we last spoke with Christina when she had just established her Print On Demand course business with all the necessary components in place.
In this update, we delve into how she's consistently achieving $15k months with her online course and community. Christina has successfully transitioned from short-form content on TikTok to long-form on YouTube. She shares valuable insights on platform-switching strategies, her approach to creating more advanced content for YouTube audiences, and...
2024-04-3042 minThe Online Course Show223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)Today, we have the pleasure of diving into the remarkable story of Susan Osborne, who skyrocketed her online bookkeeping course business to an astonishing $30K per month in less than a year.
Susan teaches the art of freelance bookkeeping from the comfort of home, primarily to women entrepreneurs, and has conquered the world of online courses and savvy marketing.
As we unpack Susan's journey, you'll learn about her strategic use of Facebook ads, starting with a budget-friendly boot camp and clever upselling to more comprehensive courses.
Susan talks candidly about overcoming imposter syndrome...
2024-04-1649 minThe Online Course Show222: 4 Tips to Explode Course Sales with a Podcast (Featuring Kevin Chemidlin)In today’s episode, we're talking with the incredibly insightful Kevin Chemidlin, about how to explode your course sales with podcasting.
Kevin embarked on his entrepreneurial journey from scratch – no email list, no following, no audience, and no budget. Fast forward to today, and he’s achieved incredible success.
Kevin credits his growth to a single transformative strategy: The Podcast Ladder.
It's a powerful approach used for podcasts, YouTube, and other long-form platforms that catapulted his business to new heights. He give us a detailed walkthrough of each of the 4 steps.
We also...
2024-03-281h 07The Online Course Show221: How She Earns $10k+ Per Month With a Super Tiny Email List (Featuring Aiko Hemingway)Today, we have the incredible story of Aiko Hemingway. Despite having what many would consider a super tiny email list, her strategic steps have led her to earn over $10K a month. Aiko has brilliantly leveraged her influence to build a successful and profitable business.
Aiko shares her journey from Udemy to her decision to focus exclusively on a niche market of Japanese executives looking to improve their English pronunciation, and how this precision targeting has been a game-changer for her business.
Aiko doesn't keep her strategies a secret – she's here to detail how she's mad...
2024-03-1939 minThe Online Course Show220: A 4 Part Framework for AI for Course Creators (Featuring Bryan McAnulty)In today’s episode, we’re joined by the brains behind ‘Heights Platform’, Bryan McAnulty . Bryan is here to share how AI is revolutionizing the game for course creators. We'll unpack his '4 Part Framework for AI for Course Creators', and let me tell you, it’s futuristic stuff.
Bryan will talk us through how GPTs are being used not just to chat but to brainstorm, script, review, and pretty much be the virtual assistant you've dreamt of. Imagine having an AI chat that not only supports your students instantly but also helps tweak your courses on the fly—Br...
2024-03-0552 minThe Online Course Show219: 6 Million Courses Sold (Featuring John Bura)Today, I'm thrilled to introduce our special guest, John Bura. John is an entrepreneurial powerhouse who has sold an incredible 6 million courses. With experience that spans over a decade in the online course space, he's here to share his extraordinary journey from his early days on Udemy to now running a course empire from his own website.
John will reveal how he leverages platforms like Udemy and YouTube to market his tech-focused courses—from web development to blockchain—and how he's managed to keep his courses relevant in an industry that's constantly changing.
We'll learn abou...
2024-02-2050 minThe Online Course Show218: A Beginner’s Story: Started 2 Months Ago - Her Incredible Success (Featuring Kate McKenzie)In this episode, we hear from Kate McKenzie, a professional photographer who embarked on her online course creation journey just two months ago.
We’ll dive into Kate's incredible success so far, from a booming Instagram following to creating an online course for parents interested in baby photography.
Discover the challenges Kate encountered, her experiments with Instagram growth, her experiences with pilot courses, and her valuable insights on pricing, accountability, and course curriculum.
If you're looking for inspiration and practical advice as a beginner course creator, Kate's story is sure to resonate and mo...
2024-02-061h 05The Online Course Show217: Use a 5 Day Challenge Funnel to 10x Your Sales! (Featuring Michael Tucker)In this episode, we welcome our guest Michael Tucker, and dive into the exciting world of 5-day challenge funnels and how they can revolutionize online course sales.
Michael shares his proven 5-day teaching model for virtual events, outlining the structure from storytelling to offer presentations and discussing its potential for high-ticket products. We explore our own successes and failures in course creation and marketing, revealing invaluable insights for course creators and online coaches.
Join us as we uncover the power of strategic partnerships, the importance of thinking 10x, and the practical tools and strategies to...
2024-01-231h 01The Online Course Show216: Community 101: The Founder of Circle Joins the Show (Featuring Andy Guttormsen)In today's episode, we are joined by special guest, Andy Guttormsen, one of the co-founders of Circle, a leading community platform.
We explore the key elements of building and maintaining successful online communities. We discuss the importance of the onboarding processes, the shift in the popularity of recurring revenue models, and the integration of community features within course platforms.
With insights into the evolving landscape of online communities and practical advice for engaging and retaining members, this episode is a must-listen for anyone looking to elevate their online course business through the power of community.
2024-01-0936 minThe Online Course Show215: Adding a Book Into a Successful Course Business (Featuring Tim Topham)In this episode, our guest is Tim Topham, an experienced entrepreneur with a thriving membership-based business.
Tim discusses his recent venture into writing a book and reveals how it has become an integral part of his successful course business strategy.
From effective conversion techniques to the strategic use of a book as a marketing tool, Tim shares valuable insights that will resonate with our audience of online course creators and entrepreneurs.
Join us as we explore the transformative power of adding a book into a successful course business with Tim Topham.
...
2023-12-2652 minThe Online Course Show214: Making More Money by REMOVING 18 Courses & Focusing on 1 (Featuring Michael Kilkelly)In this episode, Jacques is joined by Michael Kilkelly, who shares his journey of streamlining his online course offerings to make more money by focusing on one core product.
They discuss Michael's background in architecture and engineering, his brand ArchSmarter, and the challenges he faced in building and scaling his online course business.
From refining his brand's messaging to leveraging different tech platforms, Michael provides valuable insights for course creators. Tune in to discover how he transitioned from 18 courses to a streamlined subscription-based model that's driving success. Don't miss out on actionable tips, real-life experiences...
2023-12-121h 00The Online Course Show213: Jeff Walker | $1 BILLION in Course Sales From THIS Launch FormulaIn today's episode, Jacques sits down with special guest Jeff Walker, the creator of the renowned Product Launch Formula (PLF).
Get ready to be inspired as Jeff shares the incredible story of how he generated a staggering $1 billion in course sales using his launch formula. From integrating webinars into the launch process to utilizing the power of storytelling and building trust, Jeff reveals invaluable insights and strategies for successful online course creators.
Join Jacques and Jeff as they discuss the evolution of marketing, the enduring effectiveness of the Product Launch Formula, and the importance of...
2023-11-281h 10The Online Course Show209: ENCORE: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would DoEpisode 193 is one of the most popular episodes we've done. We are re-airing it here today if you missed it or are new to the podcast.
In this episode, Jacques walks beginners through the exact steps he would take if he were starting on online course business from scratch today.
2023-09-1933 minThe Online Course Show204: Building a Sustainable Online Presence: Moving Beyond Social Media Dependence (featuring Kyler Nixon)On this episode of The Online Course Show, host Jacques Hopkins welcomes Kyler Nixon from Kyler Creative, a marketing agency that helps course creators increase sales. Kyler shares his insights on pricing psychology and common mistakes made by course creators, such as overpricing courses or lacking an understanding of competitor pricing. He emphasizes the importance of sustainable marketing systems like blogging and email marketing, and offers strategies for gathering email addresses and launching successful courses. Kyler also discusses the possibility of expanding course offerings through group coaching or additional courses. The episode dives into the process of creating courses...
2023-07-1148 minThe Online Course Show203: From Canvas to Cash: Inside a Thriving Course Business Helping Artists Profit (featuring Cory Huff)On this episode of The Online Course Show, host Jacques Hopkins talks to Cory Huff, founder of theabundantartist.com, about how he has been helping artists monetize their art through his courses since 2009. Cory shares his journey from a marketing job to creating The Abundant Artist and his struggle with leaving his day job to focus on his business. He also talks about the evolution of the online course business, staying up-to-date with the latest trends, and regularly updating his courses. The episode also covers taxes, hiring struggles, and how to stay relevant by regularly connecting with customers.
2023-06-271h 11The Online Course Show202: Email Deliverability, Email List Housekeeping, & More About Email! (featuring Kay Peacey)On this episode of The Online Course Show, Jacques Hopkins interviews email deliverability expert Kay Peacey about how to improve email deliverability, housekeeping best practices for email lists, and more. Kay offers great advice on how to immediately improve email deliverability through basic steps and best practices, and dispels common misconceptions about email deliverability. She also discusses her membership model for ActiveCampaign users, including courses, a support community, and personalized assistance with her and her team. Listeners can also learn about personalized video messaging software, Bonjouro, and get a discount code. This is a must-listen for anyone interested in...
2023-06-141h 12The Online Course Show201: How She Generated $1 Million in Course Sales in Less Than 2 Years (featuring Dr. Rachel Gainsbrugh)In this episode, host Jacques Hopkins talks with Dr. Rachel Gainesborough, a healthcare professional who was able to make a million dollars in just two years by selling online courses on short-term property rentals.
Jacques and Rachel cover a range of topics around creating and selling online courses, including validating your idea, conducting market research, and the importance of offering high-value services. They also discuss the right and wrong ways to create online courses, with Jacques sharing his expertise on how to succeed with your online course business.
Rachel shares her journey to becoming an...
2023-05-301h 01The Online Course Show200: Pat Flynn & Jacques Discuss a Revolutionary New Way to do CoursesIn this episode, we explore the world of online courses and communities with Pat Flynn, from "Smart Passive Income". Pat is a seasoned entrepreneur who has learned from his experiences in building online courses that offer accountability and commitment to help people achieve specific results, quickly. Pat shares his journey of developing a community-powered course to solve scalability issues and increase engagement, all while building relationships with each other.
Key Takeaways:
- The importance of creating a sustainable channel that keeps subscribers engaged.
- The success of personalized, cohort-based courses for students.
2023-05-091h 01The Online Course Show199: 3 Ways to 2-5x Your Course Sales (featuring John Ainsworth)John Ainsworth from https://datadrivenmarketing.co/ joins us today to talk about how to 2x to 5x your course sales, with the same course and the same traffic. This is all about how to optimize your funnel and offers!
KAJABI offer: Get 30 days free + Jacques' step-by-step course "Every Click Kajabi" head to http://everyclickkajabi.com/
2023-05-021h 22The Online Course Show195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell)Spencer Russell first joined the podcast in episode 181 with his remarkable story about his online course business teaching toddlers how to read (toddlersread.com). He's back today to give an update on the past year. We talk about Instagram, Tiktok, Webinars, Mindset, and more!
KAJABI offer: Get 30 days free + Jacques' step-by-step course "Every Click Kajabi" head to http://everyclickkajabi.com/
2023-02-071h 55The Online Course Show180: SCARCITY When Selling Your Online Course - Availability vs. Discount (MASSIVE Experiment by Jacques with UNBELIEVABLE Results!)I've been running a big experiment with my online course on whether the SCARCITY in my funnel should be the AVAILABILITY of the course (it goes away completely!) or a DISCOUNT (and you can buy the course at full price any time). THE RESULTS ARE IN! Which do you think is the winner?
2022-01-1129 minThe Online Course Show179: Rethinking My Online Course Platform (Is Jacques Switching to Kajabi?)Is Jacques rethinking what course platform he chose last year? In this episode listen to what Jacques is thinking lately and some updated thoughts on the Kajabi platform.
2021-11-3022 minThe Online Course Show176: Succeed with FB Ads with as Little as $5 per Day (featuring Salome Schillack)On today’s episode, I have the pleasure of talking with Salome Schillack. Salome is a Facebook Ads wizard and she is dropping knowledge that will help you dial in your Facebook Ads game for as little as $5 a day. We discuss the types of ads, creating a custom audience, lead magnets, and having our names butchered. Be sure to stay tuned until the end of the episode for an update on The Online Course Show. Hope you enjoy!
“Even when you didn’t fail, think you’ve failed, then you should just do it again.”
- Salome...
2021-06-221h 29The Online Course Show175: How to Succeed with Just One $5,000 Coaching Program (featuring Michael Walker)
On today’s episode, I’m talking with Michael Walker from modern-musician.com. Michael’s story is awe-inspiring. From an almost dental student with musical dreams to a successful musician coach, Michael has turned one program into an incredible business. Join us as we discuss coaching vs. course, presenting a high ticket offer with confidence, and finding the right team. Hope you enjoy!
“You have the map. If you keep coming back to it, you can get there. But you’ve got to keep going. You have to put one foot in front of the other one. Keep going...
2021-06-081h 36The Online Course Show174: Partnering with an Expert for Wild Online Course Success (featuring eCommerce Uncensored)
In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up.
“We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this point has been.”
- Kevin, eCommerce Un...
2021-05-251h 36The Online Course Show173: One Niche, One Funnel, and One Course (featuring Lauren Wrighton)
On today’s episode, I’m chatting with online course creator and fellow podcaster Lauren Wrighton. Lauren is an excellent example of doing one thing and doing it well. Her simple approach to her niche, her funnel, and her course make for a super-streamlined process. Sit back, relax, and enjoy!
“Talk to the real people. Listen to what they're actually saying. Listen to the words that they’re using. Because when you use their words back at them, they’re like, ‘He or she gets me. They’re listening to what my real concerns are.'”
- Lauren Wrigh...
2021-05-111h 17The Online Course Show172: Ask Yourself “How Reversible Is This?” and Keep Moving Forward (featuring Shayna Oliveira)
In today’s episode, I’m talking with Shayna Oliveira, podcaster and creator of EspressoEnglish.net. Shayna has created a thriving online course business teaching others English on their own schedule. We dive into how the business was born, the pandemic’s effect on her business, and asking the question, “How reversible is this?” Enjoy!
“Take action. The best way to learn is to implement and then see what works or doesn’t work for your niche or your audience. It’s great to learn strategies from mentors and role models, but it's only by putting them into practice th...
2021-04-271h 43The Online Course Show170: Replacing a Google Salary with a Super-Niche Weaving Course (Featuring Tien Chiu)
Today, I’m talking with former Google project manager turned "Art Scientist" weaver, Tien Chiu. When she fell in love with weaving over ten years ago, she never imagined it would become her career. Tien shares about turning her passion into a successful online course, the benefit of making mistakes, and how her wedding dress landed in a museum. Hope you enjoy!
“...I know if it's my dream course, it's probably a lot of other people's dream course.”
- Jessica Rose
In This Episode, We Talked About:
(1:17) Candy bowl catch-up
(4:33) Paying it forwar...
2021-03-301h 27The Online Course Show169: How to Sell (& Serve) More to the Same Customers and Make £1 Million a Year from Jewelry Courses (Featuring Jessica Rose)
Today, I am sitting down with online jewelry course creator Jessica Rose. Jessica has been teaching jewelry-making for over ten years through physical and online courses. Now fully online, Jessica shares her techniques for launching strong, planning and strategizing for the year, and how to sell and serve more to your existing customers. Enjoy!
“...I know if it's my dream course, it's probably a lot of other people's dream course.”
- Jessica Rose
In This Episode, We Talked About:
(0:43) Thoughts on our intro
(5:48) Recording updates
(8:56) Update on David’s financial question
(13:08) Introducing Jessic...
2021-03-161h 20The Online Course Show167: Teaching In-Person vs. Online Course & an Amazing Example of Pandemic Pivoting (Featuring Amanda Overs)
Welcome back to The Online Course Show! Today, I’m chatting with Amanda Overs. Amanda has been teaching others to make their own shoes for over ten years and recently launched her first online course. We discuss the importance of community, overcoming barriers, and learning to pivot. Enjoy!
“If an idea just doesn't work and I put heaps of energy into it... Okay, it doesn't work. On to the next.”
- Amanda Overs
In This Episode, We Talked About:
(0:44) David is super chuffed about today’s interview
(1:40) Revisiting the podcast format
(2:57) Weekly update
...
2021-02-161h 14The Online Course Show165: How (and Why) to Become a 7-Figure Course Creator (Featuring Austin Netzley)
Today we are sitting down to chat with Austin Netzley, author of From 6 to 7 Figures! Austin shares with us about his journey into entrepreneurship, practical steps for growing your business exponentially, and how his book and coaching programs can help online course creators like you. Enjoy!
“ We can only rely on hustle and muscle so much.”
- Austin Netzley
In This Episode, We Talked About:
(0:34) A beard trim and a tidy office
(2:57) Did David do his homework?
(8:57) I share a student success story
(10:26) Theresa and Billy Joel
(13:42) Did I earn 7-figures in 2020?
(14:49) How...
2021-01-261h 37The Online Course Show161: What Online Course Platform I’m Moving To (Plus a Look at ALL The Top Online Course Platforms For 2021)
Today, on our 49th episode of 2020, it’s finally time: I’m ready to reveal exactly what platform I’m moving my piano course to! This has been a topic of much debate and it definitely took me some time to sort through my options. So many course platforms exist, old and new, and there are pros and cons to each. But I’m happy with my choice, and had a great time discussing this journey with David on our final episode of the year.
“It’s overwhelming, but I really wanted to find the best option for me and m...
2020-12-291h 06The Online Course Show159: Boost Your YouTube Channel with Facebook Ads? (Featuring Chris Liepe)Thanksgiving is behind us and the end of the year approaching fast! Our guest today is Chris Liepe, who is all about helping people find their voice through his online singing course. Chris had some great insights on the legacy and long-term thinking that make so much sense to consider at this introspective time of year. He also has had some unique success with a very unusual approach to ads and marketing. We get into all that and much more in the interview, so buckle up and enjoy!
“Find a mentor, and do it! Just go for it...
2020-12-151h 52The Online Course Show156: “How do I manage the day-to-day vs. higher level vision?” Plus Other Questions Answered by Jacques (A Next Level Courses Q&A Recording)
Among the many perks of being an online course creator, something that never ceases to delight me is how amazing the course creator community can be and how much we can all learn from each other! That’s why I’m loving my Next Level Courses group and the course creators who are there teaching in every niche imaginable.
Today’s episode showcases a live Q&A with my Next Level Courses students. Every week we meet online and dig into all things online courses together. Some are new to the online course world, others have been doing...
2020-11-171h 19The Online Course Show153: Putting Student Experience First & The Pain Of Getting an iPhone App Approved (featuring Chris Benetti)For those of you who have been listening to the podcast for a while, you know that I’ve been on the hunt researching a ton of new platforms for the reboot of my online piano course. On today’s episode, I interviewed with Chris Benetti from Members Pro - one of these many platforms I’ve been looking into. Chris and I had a great chat about what it takes to create a new online course-focused platform, how to ensure student success, the pain of creating Apple apps, and much more.
“If you don’t have people com...
2020-10-2701 minThe Online Course Show152: Better Business Model: Online Courses or SaaS? (featuring Brennan Dunn)
If you know anything about how I run my online course business, you know I love automation, segmentation, and all the behind-the-scenes processes that lead to having a successful online course. Brennan Dunn is a master of these topics and has done extremely well in his niche, so I’ve been looking forward to interviewing him. But Brennan is not a one-trick pony: in his “spare time” he has a successful Saas business and flies planes for fun! It was great to get his perspective on what works for him, how he juggles different passions, and hear his advice for ne...
2020-10-201h 27The Online Course Show151: Courses Change Lives – A Success Story from Jacques’ Piano Course (featuring Ken Richard)
If you’re an online course creator, you know that hearing from successful students about their progress is one of the best feelings in the world! Today’s interview wasn’t originally destined for this show, but talking to my former student Ken Richard reminded me how powerful it is to hear when your resources have made an impact on someone’s life. At the end of the day, student success is the most important goal of any online course, so I hope you feel inspired by what you hear today. ;)
“With all the noise in our lives, you...
2020-10-131h 14The Online Course Show150: A Launch That Loses Money to a 6-Figure Launch 3 Months Later – What Changed? (Featuring Kate Kordsmeier)
If you’ve been listening to this podcast for a while, you know that my first online course was not an instant success. That’s why I love hearing from other course creators about the highs and lows of their own online course journeys. Guest Kate Kordsmeier has a fascinating tale of successful blogging, making money, losing money, and turning it all around.
“What I liked about courses was that it was a way to reach many more people, i.e. have a bigger impact but without having to do more work. I was trying to find someth...
2020-10-061h 46The Online Course Show149: Nate Dodson is Back with Updates on his 7-Figure Microgreens Course Business
Hands down, today’s guest has been the most-requested by my podcast listeners for quite some time. Way back when I first started The Online Course Show, Nate Dodson joined me each week as co-host and new course creator. The rest is history! And at long last here we are with an update of where Nate’s at with his course business, what’s changed for him (and what hasn’t), plus a fun bonus story that may call into question the definition of “takeout.”
“There was a huge demand for this, and no one was filling the demand. I...
2020-09-2957 minThe Online Course Show147: How to Run a Successful MEMBERSHIP with over 2,500 Active Members (Featuring Dr. Marnie Ginsberg)
When I first started researching Dr. Marnie Ginsberg’s story, I was blown away by the success she’d had in helping teachers help their students improve their reading literacy. It was a no-brainer that I had to have her on The Online Course Show to talk about how her membership model course has worked, what she’s learned on her online course journey, and why she’s so passionate about what she does.
“Don’t get overwhelmed by all the things. No one can do all the things, [so] focus on finding the core things… Consistency and persistenc...
2020-09-151h 33The Online Course Show146: How Just $10 in Startup Costs Led to a Ultra Successful Online Course Business (featuring Jono Petrohilos)We’re back with another exciting interview from a successful online course creator! Guest Jono Petrohilos has an amazing story of bootstrapping his way from a tiny course investment to a thriving business in his fitness education niche. I loved hearing how Jono’s openness and drive made all the difference in his online course’s success, and we had a great chat on best practices for people at different stages in their own journey.
“‘Build it and they will come’... is just about the worst marketing strategy there is.”
- Jono Petrohilos
Without furthe...
2020-09-082h 08The Online Course Show145: Is Mighty Networks the New GOLD STANDARD as an Online Course Platform? (Featuring Gina Bianchini)Lately I’ve been hearing a lot of buzz around new community-building platforms, and rightfully so. Community is so important to almost every aspect of life and that includes the online course world! As my business grows, my perspective on community has definitely evolved, and that’s why I found it so interesting to speak with guest Gina Bianchini on today’s episode. As founder of Mighty Networks, Gina is clearly passionate about this topic and had some great tips to share.
"When I started with a community… everything changed."
- Gina Bianchini
No matte...
2020-08-251h 33The Online Course Show143: Road Trip Recap and The Online Course Guy CANCELLED?
At long last I’m back with my co-host, Dr. David Krohse. On today’s episode we’re talking all things road trip plus discussing why I recently had to take a step back and reassess my goals for The Online Course Guy and this podcast. We also got into our top podcast and audiobook recommendations… and David’s favorite song to mop to. ;)
" Trips like these are why I wanted to create this kind of online business."
- Jacques Hopkins
We enjoyed catching up and filling each other in on what’s been going o...
2020-08-0435 minThe Online Course Show142: Ask The Online Course Guy
We’re keeping things short and sweet on this last episode before I return to my typical show format with co-host Dr. David Krohse. Today, I want to give you an opportunity to have your most pressing question about online course businesses answered. Make sure you stay all the way through to the end!
"Now is your chance. Now is your opportunity."
- Jacques Hopkins
In This Episode, We Talked About:
(0:37) Welcoming new listeners and a heads up about the podcast schedule
(1:19) The opportunity I’m presenting
(2:12) What I’m seeing in my pod...
2020-07-2805 minThe Online Course Show141: Week 4 & 5 of 5- Running an Online Course Business from the RoadI’m back with another on-the-road episode of The Online Course Show, this time coming to you all the way from Sedona, Arizona! Like the last several weeks, I’m recording this episode on my phone and keep things pretty simple since I’m traveling with my family.
Soon I’ll be back to my normal setup in my home office and my normal interview format along with co-host Dr. David Krohse. But right now I want to share with you some content from my “Simple Path to Online Course Success” webinar. I’m sharing this for two re...
2020-07-211h 24The Online Course Show140: Week 3 of 5 – Running an Online Course Business from the Road What a week it has been! I literally recorded this episode standing in the middle of Yellowstone National Park while my kids were napping. My family is on week three of a summer roadtrip, and while that’s leading me to do some unconventional podcast episodes, it’s also reminding me just how much I enjoy being my own boss. ;)
"This is not a magic pill… but every day that passes I get better and better at this stuff."
- Jacques Hopkins
I hope you enjoy catching a glimpse of the freedom that having a succes...
2020-07-1415 minThe Online Course Show139: Week 2 of 5 – Running an Online Course Business from the Road
One of the big reasons I always wanted to start my own online business was to allow my family more freedom to travel and see the world. Right now we’re on the road for a 5-week trip, but that doesn’t mean that things aren’t still humming along for my business! I’m still checking in with my team, sales are still coming in, and I still have a whole lot of thoughts that may be helpful no matter where you are on your online course journey. ;)
"The allure of passive income is great… but it’s very rare wh...
2020-07-0727 minThe Online Course Show138: Week 1 of 5 – Running an Online Course Business from the RoadI’m on the road with my family and chronicling how I run my online course business at the very same time! This and the next few episodes is going to be short and sweet, because as much as I love my Online Course Show audience, I love my family more. ;) But that doesn’t mean we can’t dive into how my business and my work process functions while I’m away from home.
"Being able to do something like this and still be able to run my business and serve others is one of the main rea...
2020-06-3014 minThe Online Course Show136: Webinar CONTENT – How to Structure Your Webinar to SELL Your Online Course
Stacks and secrets and sales - oh my! We’re talking all about webinar content today, because I firmly believe that your webinar can be a huge driver of sales if you set it up right. If they check certain boxes for the audience and are structured in a certain way, they can really help your audience break their false beliefs about your niche.
"You’ve got to help people break through objections."
- Jacques Hopkins
David and I had a lot of fun discussing the ins and outs of my webinar and what I’ve lea...
2020-06-1651 minThe Online Course Show135: The ULTIMATE Online Course FunnelWhen I first started my online course business, I didn’t even really know what a “funnel” was. Sales funnels can be confusing, even for people who are a bit savvier than I was back then! And that’s why David and I are doing a deep-dive into the why and what of funnels – plus how I’ve set mine up to drive sales for my online piano course.
"The importance of a funnel is really building a rapport and a relationship with your prospective customer."
- Jacques Hopkins
Wherever you’re at on your online...
2020-06-0946 minThe Online Course Show134: Privacy Policies, Terms of Use, and Other LEGAL Considerations for Course Creators
If you’re like me, the legal side of an online course business can be intimidating. Privacy policies, trademarks, pirating… so many legal concerns to consider! Fortunately, lawyer and course creator Autumn Witt is here on today’s episode to break down some of the most important considerations in this topic for online course businesses.
"I put a lot [of my audience's feedback] into packaging up what needed to be in my course."
- Autumn Witt
Autumn shared a wealth of insight on how new and old course creators alike can identify legal concerns and take a...
2020-06-0258 minThe Online Course Show133: Gina Horkey Returns
One of my favorite types of interviews are the ones where we catch up with past guests and see where their online course journey has been taking them over time. Today we’ve got Gina Horkey back with us! Gina always has a lot of great insights and updates on her online course business, so it was great to have her back on The Online Course Show.
"Invest in student success."
- Gina Horkey
It was great to get Gina’s perspective on the past year of her business and what she’s working on! I hope...
2020-05-261h 09The Online Course Show132: Paul Lipsky Returns to Talk WEBINARSWe’re back, and catching up with a course creator who I interviewed all the way back in episode 80! Paul Lipsky is a successful drop-shipping business owner and course creator who teaches others how to run their own Ebay drop-shipping business. It was great to speak with Paul again and hear all his latest and greatest online course news.
"Now that I’m focusing on less, we’re seeing better results… Focus down on what’s really working."
- Paul Lipsky
It was very cool to hear how Paul’s been doing with his course a...
2020-05-1956 minThe Online Course Show131: Why Make the Switch from Udemy?
If you are new to the online course world, you’ve probably been wondering if a platform like Udemy could be a good place to start. There’s probably no one-size-fits-all answer on, but my guest today had some great insights that are definitely worth considering. Tracy Goodwin is a successful course creator who specialized in helping people get their message across more effectively. It was great to hear her perspective on all things online course-related and to learn what has worked best for her.
"Give yourself a little bit more credit than you might be giving yourself… someone out th...
2020-05-1253 minThe Online Course Show130: Use the LACEY Framework for Every Video You Make
If there’s one thing that’s true for nearly all online course creators, it’s that your course content includes at least some video components. On today’s episode I had the chance to speak with Demelza Marie, who is all about helping course creators make the best possible impression with video.
"People tend to focus a lot more on the camera and equipment, and not how to use it."
- Demelza Marie
Demelza provided some valuable food for thought about how to improve video production no matter whether you’re a new course creator or...
2020-05-0553 minThe Online Course Show129: Success with ONE Launch a Year, Only 30 Seats, And a Huge Waiting ListHere on The Online Course Show, we’re all about learning from successful course creators and keeping an open mind. That’s why I’m super excited to share this episode with you! My guest Alison Beere has a pretty unorthodox approach to teaching in her niche online, and our conversation was definitely thought-provoking.
"Find one person who wants you to teach them, and find out what their questions are."
- Alison Beere
David and I had a lot of fun hearing what’s been working for Alison and discussing her business model. I hope y...
2020-04-2847 minThe Online Course Show128: The Millennial Money Man & Courses
Spoiler alert: this episode involves money, wine, and some big ups and downs to go along with that! Bobby Hoyt was our guest and he is not called the Millennial Money Man for nothing. We had a super-fun conversation and I think there is a lot to be learned here no matter how much online course experience you do or don’t have.
"It was the right product for the right audience at the right time."
- Bobby Hoyt
I had a great time chatting with Bobby and hearing his insights into what it takes to...
2020-04-2157 minThe Online Course Show127: To Succeed with Courses, You Need the Right MINDSET (Part 2)
We’re back, and we’re still talking about mindset! It was great to debunk common mindset myths for online course creators last week, and I really felt we needed to continue our conversation
"If you’re afraid to ask for reviews, you need to reevaluate your course and the quality you are providing."
- Jacques Hopkins
It’s always a good time to refocus, challenge limiting beliefs, and adjust your mindset. I really enjoyed my conversation with David, and I think you will too!
In This Episode, We Talked About:
(2:03) Why we’re rev...
2020-04-1456 minThe Online Course Show126: To Succeed with Courses, You Need the Right MINDSET (Part 1)
It’s time for a deep dive into a topic that very relevant to all online course creators. In fact, it's one of the biggest keys to making your online course business the best (and most successful) it can be. That’s right: we’re talking mindset!
"Making money isn’t inherently bad: it’s all about how you use it."
- Jacques Hopkins
I enjoyed our conversation and I think you will too! Mindset is so important and it’s definitely worth talking about.
In This Episode, We Talked About:
(2:15) Sideline Sams, Struggl...
2020-04-0748 minThe Online Course Show125: How to do EVERGREEN WEBINARS Right in 2020 (without EverWebinar)We’re doing something a bit different today: I’m the only voice you're going to hear on this episode. In this short and sweet edition of The Online Course Guy, I’m going to be sharing a big change I’ve recently made in my funnel: and why I’m so excited about it!
"The more you put in between your customer and your message, the less customers you will have."
- Dan Henry
Some of what I’m sharing today might seem to go against the mainstream, or it might even seem too sim...
2020-03-3115 minThe Online Course Show124: From Cookies to Mega Online Course Success (with Anton Kraly)
What do cookies have to do with online course creation? That’s what we find out today with my guest Anton Kraly, founder of Drop Ship Lifestyle. Not only does he have a unique story, but he’s become a very successful creator teaching people how to set up their own successful businesses in a non-traditional way.
"Give [your course students] a clear path to success."
- Anton Kraly
We delved into some important insights on this episode, so I think you’re going to find Anton’s interview very enlightening!
In This Episode...
2020-03-2445 minThe Online Course Show123: What Your Online Course WEBSITE Should Look Like
Websites: if you don’t have one already, you probably are thinking about creating one. Having your own website is an important part of building your web presence, but not every course creator approaches this the same way. My website has evolved a lot over time, in part thanks to Greg Merrilees and his team at Studio1Design. That’s why I had Greg on the show today. We’re talking all things related to online course websites!
"Look at your data to figure what’s working… and be prepared for it to change."
- Greg Merrilees
...
2020-03-1751 minThe Online Course Show122: The Dance Between Artist and ManagerWe’re doubling up for today’s episode and interviewing not one, but two course creators! Ksenia Parkhatskaya and David Duffy have a successful online course story that is very inspiring. Most online courses start out as a one-man/woman show, but it was super-cool to hear how Ksenia and David’s different talents and strengths have made their partnership work so well.
"Don’t be afraid to experiment. Don’t be afraid to start."
- Ksenia Parkhatskaya
It was awesome to hear all this duo’s insights from two perspectives. Enjoy listening in!
I...
2020-03-1052 minThe Online Course Show121: About to Give Up and This One Thing Changed EverythingThis week we’re hearing from Matt Santry, who is all about helping musicians earn more consistent income. While he’s a relative newcomer to the online course world, I think there’s plenty to learn from his story so far! Also, David turned the tables on me during today’s episode by asking me some questions about my life as an online course creator that I haven’t really shared before.
"I had an epiphany – the mini-training I was doing was essentially giving away my course."
Matt Santry
Matt provided some great food for tho...
2020-03-0350 minThe Online Course Show118: Busy? Here’s How to “Make Time”Time – it’s always running away from us. One of the perks of owning my own business is that I am in charge of my own schedule, but it’s still a challenge to make the most of every day. And that’s why I’ve been reading “Make Time” by Jake Knapp and John Zeratsky along with my co-host, David Krohse!
"It’s about slowing down and making time for what matters most."
- Jacques Hopkins
We had a great chat about our favorite tips from the book, what we’ve tried so far, and what w...
2020-02-1145 minThe Online Course Show114: Podcasting for Course CreatorsWe’re changing things up a bit today: on this episode of The Online Course Guy, I am the guest, and the host and interviewer is actually Evan Johnson of Path to Podcast Success! I had the pleasure of chatting with Evan a short while ago, and thought that the topics we covered could be of value not only to his audience but to mine.
"Be consistent and stick with it."
- Jacques Hopkins
I hope you enjoy this role-reversal interview, and hopefully learn something you can use in your own online business or...
2020-01-1426 minThe Online Course Show111: The 5 Love Languages for Course Creators
Yes, you read that episode title correctly! We are taking a short break from our standard interview format to discuss a very popular book from a unique perspective. While some of you may have heard of the concepts explained in The Five Love Languages, I’m willing to bet you haven’t thought too much about how to apply those principles to the world of online courses. But that’s exactly what we’re doing today.
"If someone’s love language is [being used, hopefully] they’re seeing that I’m taking the time to respond and help them"
- Jacque...
2019-12-101h 02The Online Course Show108: Top 10 TOOLS For Course Creators (Featuring Abbey Ashley & Nate Dodson)
It’s time to talk tools! What works best for online course creation? What are the apps and software I can’t live without? And do other successful course creators use the same tools I do? We are about to find out, because today’s episode is jam-packed with tool reviews, tips on how to integrate different tools, and plenty of insight into what it takes to keep an online course running smoothly.
"I only promote things that I actually use."
- Jacques Hopkins
With the help of my co-host David and guests Abbey Ashley and Na...
2019-11-191h 22The Online Course Show100: The Online Course Girl
A very special guest joined me on this very special 100th episode of The Online Course Guy. Way back when I started this podcast, I wasn’t sure where all this would lead. But I knew I would have loved to listen to this kind of podcast when I was a new course creator. Ever since then, I’ve been looking forward to celebrating this 100th episode milestone, and what better way to do that than to chat with the one and only Niki Hopkins – my wife!
"It was definitely scary… we said we were going to give it...
2019-09-2421 minThe Online Course Show073: What I’d Do If I Had To Start Over From Nothing
If you’ve listened in one other TOCG episodes, you already know that a question I almost always ask during interviews is related to how different online course creators would handle getting started today if they didn’t already have a successful brand and business. I think this is a great experiment to work through not only for those of us who already have courses, but for new course creators to hear our thought process.
"What kind of people do you help or want to help… and how are you going to help them?"
-Jacques Hopkin...
2018-09-1923 minThe Online Course Show067: How to Drive TRAFFIC to Your Online Course
Welcome to another TOCG episode! Today I’m here with me, myself, and I, because I wanted to take some time to walk you through a topic that comes up a lot when I coach new course creators. That topic is traffic: why you absolutely need to find ways to drive traffic to your course and how to make that happen.
"Stay consistent."
-Jacques Hopkins
There are three main paths to build traffic that I’m covering in this episode, and as you listen through I want to you to choose just one to s...
2018-09-0525 minThe Online Course Show053: TOP 3 ONLINE COURSE FUNNELS
I switched things up a bit for today’s episode, and in the process shared some valuable info that has really impacted the success of my course and many others. Instead of bringing on a guest, I’ve run through the 3 most effective sales funnels I’ve ever seen. Learning how they work and implementing some of them myself was a huge factor in kicking my business into gear
"The insights I got by talking one-on-one with my customers has been completely invaluable."
–Jacques Hopkins
By using one or more the funnels I describe...
2018-08-0332 minThe Online Course Show030 – Pat Flynn, Amy Porterfield, John Lee Dumas, Phil Ebiner, & Isaac Rudansky Share Their Online Course AdviceI’m in celebration mode over today’s episode – my 30th to-date! Nate Dodson joined me as we listened to some advice I’ve recently received from some big names in the world of online entrepreneurs.
"If you know that you’re providing what your audience wants, then you’re going to be successful."
–Jacques Hopkins
It was great to hear the different insights from so many individuals I respect and admire, and to chat with Nate about the evolution of both of our businesses since my very first podcast so long ago. I hop...
2018-04-1756 minThe Online Course Show001 – My Online Course StoryIn this episode, Jacques and Nate tell their online course stories. Jacques talks about starting Piano In 21 Days and Nate talks about starting MicroGreens Farmer.
2017-06-011h 04