Jade Tambini - Podcast Details

Shows

OnBase: Smashing Sales and Marketing MisalignmentsEp. 521 | Benefits Decoded: Making Healthcare Choices Clear & ConfidentIn this episode of OnBase, host Chris Moody welcomes Nicole Warshauer for an enlightening conversation on health benefits, empathy-driven branding, and building consumer trust through education. Nicole walks us through her non-linear career journey and how her passion for community and storytelling has shaped her role at HealthEquity. She shares practical strategies for educating diverse healthcare consumers, discusses the emotional complexities of health benefits, and explores the skills marketers need to build brands around “unsexy” topics.Nicole also explores HealthEquity’s innovative tools, such as Engage360 and HSAnswers, which use AI and multi-channel strategies to deliver personalized, access...2025-04-0327 min

Marketing Meetup PodcastHow to plan for 2025 in B2B - Jade TambiniB2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Frontify...2024-11-2857 min

The B2B Marketing Gap Podcast34. Clwb Marketing Event: My Big Mistakes in MarketingI recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing car...2024-09-2733 min

The B2B Marketing Gap Podcast33. You Are Not Crap at MarketingImposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcas...2024-09-0324 min

The B2B Marketing Gap Podcast32. 8 Marketing Myths That Are Holding You Back - Debunked!If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: ⁠https://b2bjade.com/breakthrough-academy ⁠ ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade ⁠ » PODCAST: ⁠https://po...2024-08-1320 min

The B2B Marketing Gap Podcast31. 8 Mindset Shifts That Made Me a Happier MarketerBeing a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJade » PODCAST...2024-07-3128 min

The B2B Marketing Gap Podcast30. 8 Mistakes I Made Writing a B2B Marketing StrategyAre you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJ...2024-07-1524 min

JUST BrandingS05.EP06 - B2B Marketing with Jade TambiniHow does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. 👉 Learn more: https://justcreative.com/podcast With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolution of B2B marketing, highlighting the...2024-04-131h 06

The B2B Marketing Gap Podcast23. COI vs. ROI: B2B Marketing’s Best Kept Secret?In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! 🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇 Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You c...2023-09-2258 min

The Consulting Side GigTikTok drives most of my consulting pipelineJade Tambini shares her story from nearly quitting B2B marketing to transitioning to a full time marketing consultant.I learnt so much from this conversation, and it was fascinating to learn her journey from corporate marketing and how she uses social media to fuel her own pipeline.Here are the takeaways I learned from this chat. “If I wanted more sales I made more calls now I make more content”. Jade’s take on the evolving B2B buyer. Being more comfortable in her own skin, and being happy to say I don’t know to her clie...2023-09-1425 min

B2B Marketing PodcastEpisode 114: Closing the marketing gap with TikTok’s B2BJadeIn this latest episode of The B2B Marketing Podcast, David Rowlands sat down with marketing consultant Jade Tambini (AKA B2BJade on TikTok) to discuss what Jade calls ‘the marketing gap’ and how to close this - the lack of communication and strategy from directors and the board, which leads to junior and mid-level marketers running around and trying to pick up the pieces. Jade also talks David through the changing buyer, and what this means for modern B2B marketers, as well as why TikTok might not be worth your time until you’ve got the basics down first...2023-07-2032 min

B2B GrowthThe BIG reason marketing isn't working in B2B (and how to fix it)Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode:The power of a strategic marketing planCrafting your brand story and narrativeB2B Marketing budgetsLink to Post:https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=memb...2023-07-0621 min

The B2B Marketing Gap Podcast22. Using Stats To Get Investment in B2B MarketingI share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved. I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a...2023-06-2925 min

Mad Marketing MumsThe B2B Marketing Puzzle: Rethinking SMART Goals, an interview with Jade TambiniWe’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is. But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way you are using t...2023-06-251h 35

The B2B Marketing Gap Podcast21. Brand Positioning Audits [Webinar Replay]I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠2023-06-1539 min

The B2B Marketing Gap Podcast20. I'm Writing a B2B Marketing Course!I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠2023-05-3129 min

The B2B Marketing Gap Podcast19. Map B2B Buyer Journeys: Template DemoI live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. This template is no longer available as a freebie since I launched my new website, for help please contact me. The template is available with many others in my course. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect wi...2023-04-2537 min

The B2B Marketing Gap Podcast18. [IWD 2023] Being Heard As a Woman In B2B MarketingFor International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can...2023-03-0829 min

The B2B Marketing Gap Podcast17. Get Respect While Staying True To You [with Latasha James]Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace. Here's the links mentioned in the episode > Latasha's Online Business Launch Lab course > https://courses.latashajames.com/courses/online-business-launch-lab?ref=7b4dad Latasha's Social Media Management Accelerator course > https://courses.latashajames.com/courses/smma?ref=7b4d...2023-02-2834 min

The B2B Marketing Gap Podcast16. How To Create Ideal Client Personas in B2B MarketingI live demo my unique template for creating ideal client personas and b2b buyer personas. Some resources mentioned in this episode no longer exist due to me launching a new website, please contact me through my new website if you need help. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠2023-02-2239 min

The B2B Marketing Gap Podcast15. Do We NEED Marketing To Get Sales in B2B?If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠2023-02-1330 min

The B2B Marketing Gap Podcast14. When You Feel Like Giving Up On MarketingI share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠2023-02-0631 min

The B2B Marketing Gap Podcast13. Does Cold Outreach Work in B2B Marketing?This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past. Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠2023-01-2322 min

The B2B Marketing Gap Podcast12. B2B Marketing FAQ'sI'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠2023-01-1616 min

The B2B Marketing Gap Podcast11. Setting B2B Marketing Objectives: Step-by-Step GuideI share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy. Some of the resources mentioned in the video may no longer exist since my new website launched. For help, contact us via my new site. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade T 2023-01-1230 min

The B2B Marketing Gap Podcast10. Habits for Successful B2B Marketers in 2023Today we dive into the habits successful marketing managers will possess in 2023. New year, new start! I talk about topics including: - setting career goals and marketing objectives for the year - how to set your 2023 marketing budget - dealing with difficult colleagues - allocating 20-30% of your time to strategy and self-development - learning how to write and pitch a business case And lots more - b2b marketers have got it tough, hang out with me while we chat about th...2023-01-0231 min

The B2B Marketing Gap Podcast9. What Is Brand Positioning And Why Is It Important in B2B Marketing?I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠www.b2bjade.com⁠⁠ You can connect with me here! » tiktok: ⁠⁠@b2bjade⁠⁠ » Instagram ⁠⁠@b2bjade⁠⁠ » LinkedIn: ⁠⁠Jade Tambini⁠ 2022-12-2047 min

The B2B Marketing Gap Podcast8. Write a B2B Marketing Plan: Step-by-Step GuideI share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠2022-11-281h 06

Business, Babies and Bossing ItOvercoming anxiety and post natal mental health with Jade TambiniB2B marketing consultant and mentor, Jade Tambini candidly shares her struggles with mental health leading up to and after the birth of her first child. While working through her own personal challenges, Jade was also building her own business and first set it up 6 months before becoming pregnant. Often asked “why on earth would you do that?”, she answers confidently and without hesitation or doubt that the flexibility of being her own boss has been game-changing throughout the peaks and troughs of motherhood and “the best thing she has ever done.2022-11-021h 19

The B2B Marketing Gap Podcast7. B2B Marketing Basics all Marketers Need CoveredIn this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline. There is also a Q&A from participants at the end. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠ 2022-10-1350 min

The Business Marketing Club PodcastThe B2B Marketing GapJade Tambini is a B2B Marketing Consultant from a corporate background, having run an international marketing department client-side and then set up her own consulting business seven years ago.2022-10-0636 min

The B2B Marketing Gap Podcast6. 2022: TikTok for B2B Brands?I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely adamant it's a no, others are on the fence. I think it depends! In this episode, I share my strategy and success story on TikTok as a B2B Marketing Consultant, with all my secrets and full details on my sales funnel. I also share what I've learnt and things to consider if you're running a B2B brand account on the platform or considering it. You might be surprised with s...2022-10-0551 min

The B2B Marketing Gap Podcast5. Overcome Imposter Syndrome as a B2B MarketerB2B Marketers have to cover a lot of bases and are often asked to take on more than is realistic for their role, especially those in junior and mid-level positions who don't have a senior marketer to look up to for support. Not only is marketing competitive as an industry but it's also ever changing - the perfect breading ground for imposter syndrome. Here I share how to handle these feelings of failure and doubt as well as how to handle making mistakes at work. Sharing my own mistakes and learnings to help you realise - y...2022-09-2037 min

The B2B Marketing Gap Podcast4. Skills Every B2B Marketer Needs For a Successful CareerHere's my take on the top skills every B2B marketer needs to develop to set up a successful, long term career. Having worked in b2b for 17 years I share live examples of my struggles, how I overcame them and what I focussed on to progress from Marketing Assistant all the way through to Marketing Director and then going on to set up my own consultancy business 7 years ago. Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2...2022-07-2137 min

The B2B Marketing Gap Podcast3. B2B vs B2C Marketing - How Different Are They Really?Here's my take on the differences and similarities between B2B and B2C marketing. Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events FREE Live Lesson: "How to be more strategic in B2B content marketing" Join me LinkedIn Live every Wednesday @ 4pm GMT for "B2B Marketing Clinic Live" You can connect with me here! » tiktok: @b2bjade » Instagram @jadetambini » twitter: @jadetambini » LinkedIn: Jade Tambini » Email me jade@tambinimarketing.co.uk 2022-07-1321 min

The B2B Marketing Gap Podcast2. Big Reasons B2B Marketing Fails and How to Avoid ThemAs a B2B Marketing Consultant, I speak to 100's of businesses. Here are the most common reasons I see B2B marketing failing and how to overcome these challenges. Find out more about my marketing course » www.b2bjade.com FREE Live Lesson: "How to be more strategic in B2B content marketing" You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini 2022-07-111h 02

The B2B Marketing Gap Podcast1. What is the B2B Marketing Gap?Welcome to the first episode of my podcast. Join me while I introduce myself and share my B2B marketing journey over the past 17 years. I also talk about the B2B Marketing Gap and why it's the big thing holding SME B2B companies back from real growth. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠2022-06-0730 min